Shopify Product Video: What & How

Shopify Product Video: What & How

Shopify allows users to put product videos alongside product images. Various online studies have suggested that Shopify product video tends to increase the conversion rate because the user is able to get the idea of the product in real-time. Also, product videos add the element of validation and authenticity to the product, thus increasing the likelihood of purchase. 

Why Should You Make a Product Video?

Online business has seen a surge in the past few years. When selling online, the goal is to attract consumers, and it takes a little something special to do that.

Product videos can be very effective. When it comes to Shopify, a video can help a product or service to reach the audience. This can also increase the conversion rate. If you add a video to a product page, you can optimize the conversion rate by 20%. Since the audience prefers to believe what it sees and grasp the minute details present in the video, that’s why you should use this technique for your videos.

How to Make a High-Quality Shopify Product Video?

The quality of the video can make or break your product, just as important as the product itself. Creating a great video is the first step in building a successful e-commerce website. With a great video, you’ll have a better chance of keeping the audience engaged and will be much more likely to succeed with your new online business venture. The context of the video should be entrancing to the viewers by relating to the lives of the viewers.

A solid and effective video strategy that fulfills the business needs should be developed and followed while creating your Shopify product video. Utilize every crucial tool for designing and editing the video. Make sure to first display your product and then demonstrate its effectiveness that makes a difference in the lives of the users. Go beyond and connect your audience with a story or the experience of the products.

It’s tempting to only focus on the technical element in a video, but we can do more than simply explain the technical aspect of the product; we can also tell the story of the product. We can explain the problem and solution, and we can demonstrate that the product works and looks great.

If you’re using video as part of a marketing strategy, you want to ensure that the videos you create are well-planned, creative, and focused on the specific business need they’re designed to address. Your brand or logo will separate you from all other competitors. If you desire to stand out from the crowd and make your product memorable and unique, so why not make it something that looks like no other?

Request Shopify Video Quote

 

AD.JUST  is a  Verified Amazon Ads Partner! AD.JUST has been verified as an Amazon Ads partner, and we’re excited to offer our clients video services for creating product videos, brand videos, and explainers  for any e-commerce platforms. 

 

    Tips on How to Make Amazing Shopify Product Video

     

    Video is one of the most powerful forms of content because it’s so easy to share and consume. Videos are a great tool to help market your product and brand. People have strong emotional reactions to videos. It helps them remember information better, and it facilitates creating an engaging experience. Product videos are ideal for advertising your products online. They’re an effective way to get attention, generate more traffic to your website and increase your click-through rate.

    It’s a good way to give customers an extra incentive to buy from you. Every company is trying to make its products look and sound more appealing. Back then, you had to put in a great deal of effort in terms of resources to get a perfect product video. Those days are gone. There are plenty of tools and tips available to guide you on how to create great product videos with limited resources.

    Tips on creating relevant product videos:

    • Think about where and who you want to watch the video you’re creating and who needs to see it. You can use your product videos for multiple purposes. Rather than making one video and using it for multiple platforms like social media and websites, it’s always wise to create different videos for different platforms because each serves a different purpose.
    • Write a simple description of what you’re offering. Consistency is key. You’ll want to stick to the same visual style and make sure your videos are in sync. Learn from competitors and other brands in your industry. Check out their social media accounts, product pages and sites for more tips.
    • Fancy what style of video you are going to make? There are plenty of ways you can create a simple yet profound product video. Some most used styles are images clubbed together to make a sort of animation. Then there are loop videos for Instagram and TikTok. Then there are review videos with customer testimonials and demonstration videos that elicit the product’s utility. Once you have clarity on the style of the video, you can then proceed with the content.
    • Lastly, you would need to sketch out a plan around the video. Grab a piece of paper and jot down a plan in pointers. Write down the script if necessary. If you’re planning to film the video on your own, finalize a location.
    • Once you’re done with the plan, it’s time to choose a good enough video editing software.

    Where to Find the Best Shops for My Products on Sale Online?

     

    There are multiple websites available to source products from. If you are starting from scratch, the first step would be to decide on what product niche you want to be in. After that, you are supposed to find suppliers that will provide you with products. Moving forward, it is also important for you to decide what is your target market geographically. This will help you to select suppliers nearest to your target market. This will reduce your shipping costs. Following are some websites to shop your products from:

    ·      DHGate

    ·      Banggood

    ·      DX

    ·      AliXpress

    ·      Taobao

    ·      Lightinthebox

    ·      Worldwide Brands

    ·      Salehoo

    Amazon is another great alternative, but in terms of variety, range of products and prices, all of the websites mentioned would be definitely superior to Amazon. 

    Examples of Great Shopify Product Videos

     

    If you’re looking for ideas and inspiration to elevate your customers’ experience and attract more buyers toward your products, exploring Shopify product videos from established e-commerce businesses can trigger the creative spark you need to achieve your goal. Here are three great examples of Shopify product videos:

    1.    Airrobo Humidifier How-to Video

    It is often believed that how-to videos are only required for explaining to the customers how complex products are to be operated. But the reality is that video tutorials and instructional videos can be great for different sorts of products, including pharmaceuticals, beauty, and retail.

    This how-to video of the Airrobo Humidifier is a simple yet useful video tutorial showing the product in action. This video effectively describes how a user can achieve the goal the product is designed to achieve.

    2.    OBSIDIAN Glassware Product Video

    While it may seem challenging to create an enticing Shopify product video for glassware, OBSIDIAN has perfectly developed a video to explain the features of its product. The video demonstrates the design and features of the OBSIDIAN Glassware in an elegant and captivating manner. The contrasting background and lively music take the video to a whole new level, leaving a lasting impression on the audience.

    The video allows the customers to look at the product from different angles and exhibits in-depth details of the mountain imprinted design. The catchy graphics and classiness of the video is what sets it apart from others.

    3.    Veken Wireless Meat Thermometer

    Customers these days prefer to watch brief yet comprehensive product videos than read a lengthy manuscript to understand the specifications and use of the products. Veken has created this video keeping this in mind, adding an instructive element to the video.

    What makes the video special is that it serves as a complete guide to the specifications of the product, along with instructions on how to use it. The video is well produced with the aim to highlight all the key features of the product in less than a minute. The content of the video is practical and informative, offering additional and free value to the customers.

    Shopify-Based Store or Amazon Store?

    Amazon and Shopify are different platforms built for more or less the same function, i.e., selling goods online. Both have their own pros and cons and somewhat differ in how they allow users to present their products to customers. Though Amazon has a huge audience, it is, at the end of the day, a marketplace, a consolidation of hundreds of thousands of products. There’s probably one major downside to Amazon, which is a massive one. It is that your products will be competing with tons of different products in terms of price, reviews, data and everything else that is visible to the customer. Another thing is that you are partly in control of your business since amazon is involved with the fulfillment.

    With Shopify, you have the freedom to portray your product the way you want to. It allows one to create a brand, a story. It also solves the problem of your products competing against the world because only your products are at the forefront of your store. You can set the price and justify it with exquisite branding and superb quality. Also, it allows you to be in full control of your business. From sourcing the product to shipping and providing after-sale service, you are the driving seat for your business. 

    Facebook/Instagram as Online Selling Tools

    Plenty of businesses are now using both Facebook and Instagram to sell online. Why is that so is because of the reach of these channels and the amount of time users are spending on these channels. Another important aspect is the option of a different set of features both these channels offer to businesses, like Facebook pages, where businesses basically sell. It allows businesses to put visual content and spend money to increase the traction of business. 

    Having said that, these channels do have their own downsides. Number one would be the scaling factor, which is that you can only use these channels to grow up to a certain limit after a certain time you’re supposed to have a website. That is because once your customer base and product catalog start growing, you will have to use different features to make your business look like its authentic. Also, various studies have proven that users online are more likely to buy from a website than a mere Facebook/Instagram page. 

    TikTok Video Specs and Size Guide 2023

    TikTok Video Specs and Size Guide 2023

    When it comes to uploading and posting videos on TikTok, the last thing you would want for your video is poor quality. By following this cheat sheet of TikTok video specs and our leads you can find the right file size, video length, and format of file for your next video.

    Video Specs for high-quality TikTok videos:

    If your video ever looked perfect on your phone, but when it goes live, it looks pixelated, distorted, or cut off, you’re not alone. This can happen for many reasons.

    You shouldn’t worry about getting your videos converted into TikTok specs. There are easier ways to optimize your videos than converting them.

    1. Size of TikTok Videos

    With its huge user base and millions of daily users, it’s no surprise that TikTok has become one of the most dominant apps in the world. A one-size-fits-all approach means that the video dimensions are not suitable for every user.

    The perfect dimensions are 1080 by 1920 pixels, which is what most phones are capable of capturing and sharing on social media platforms.

    TikTok’s Intelligent Optimization Tool or online video editors can be used to resize your content to any of the available sizes just in case you may need to convert to the optimum size.

    Another meaning of the size is the file size, which is measured in megabytes (MB). Newsfeed videos uploaded to YouTube.com are limited to 72 MB in size, whereas those uploaded to Facebook.com are limited to 287.76 MB.

    TikTok videos have a threshold file size of 500MB, and that’s good because a bigger file means you can upload more of them in one go.

    2. Video Dimension: Portrait or Landscape

    The ideal TikTok format is portrait because the app is designed for viewing on your phone. While it’s possible to post a landscape video, we don’t recommend it. Portrait allows you to use every pixel of a smartphone screen to engage people’s attention.

    3. Length of TikTok Videos:

    TikTok videos should be less than 3 minutes long. This gives you time to create outstanding content. If you want to reach a global audience, then the best strategy is to make sure that your videos are not long enough that push users to bounce or exit. You need to make sure that your TikTok videos are optimized for the algorithm. If you have a long, drawn-out video that is poorly edited, your videos are likely to be penalized, even if they’re super catchy.

    4. Best video format?

    While both MP4 and MOV work just fine on TikTok, using.MP4 is the better choice. However, you will probably not be able to differentiate between the two. There are a couple of grounds why you may want to use MP4 over MOV.

    iTunes MOV is the native or original file format for Apple and is apt to have a larger file size. You’ll probably end up having to resize the MOV file before you upload it, so having a few PNG files will help make that process go smoothly. This is pretty much it about non-advertising TikTok video specs.

    AD.JUST PRODUCTION is a social media marketing agency that has helped many eCommerce brands to start their advertising in Tiktok with viral vertical videos. We are a team of experienced specialists who can produce high-quality videos that convert.

    tiktok video advertising
    tiktok video marketing agency

    TikTok Video Ad Specs:

    TikTok has about 1 billion users around the world. That’s a lot of eyeballs, and that means it’s a great place to invest in advertising to generate leads or brand awareness.

    The platform definitely enables users to put background sound in the videos. Sound isn’t the only parameter that attracts the audience’s interest. Captions and text work well too. They also have images and other elements that entice people who don’t listen to your content to view your website.

    You can use its advertising in two different ways: either as an In-Feed Video Ad or a News Feed Video Ad. Let’s dive into different type of ads and their native TikTok video specs.

     

    1.    Infeed TikTok ads:

    People who view ads primarily on the feed rather than on individual videos are more likely to become ad viewers. In-feed TikTok video ads can be one of the best possible ways to get your product in front of this audience.

    As your social media following grows, the likelihood that you’ll see in-feed paid ads also grows.

    In-feed TikTok ads are similar to organic newsfeed videos. They are placed at the end of a clip, above the footer, and below the logo.

    It’s possible to upload any type of video. When you upload, you’ll see your upload status in the top right-hand corner. To check the quality, click the play button at the beginning of the clip.

    To produce a high-quality content that looks good on all devices, you should use 9:16 or 720 x 1280 pixels, or 1080p format. Ad in-feed videos should be more interesting and more of a conversation than a typical ad. Design your ad to appear like an organic piece of content for viewers scrolling through their feeds.

    People are much more likely to interact with someone they are familiar with rather than someone they don’t know. That’s why it’s important to always have an introduction when interacting with someone new. In-feed ad should be no longer than 20 seconds, but if they’re longer, make sure they include multiple frames.

    2.    Topview Ads:

    An ad that immerses people in an immersive viewing experience lasts for at least 60 seconds.

    TikTok’s TopView ads are another great way to create awareness about your brand because of how it pops up on the viewer’s screens. They’re practically unmissable, so they get viewers talking about your brand. That’s a full minute of uninterrupted viewing when it’s released.

    3.    Spark Ads:

    When you’re looking for something to sell, your best bet is to advertise in a way that doesn’t look like advertising. Spark Ads leverage organic posts to boost your business. In fact, you should consider running your campaigns as organic content, allowing you to build a community of loyal followers.

    TikTok has an engagement rate of over 140%, and they’ve even earned a lot of positive feedback from their user base, who’ve been impressed by their services. Brands get to use spark ads to build a real connection with their community. They can also go to your profile just by swiping left, duet your post, and use your soundtrack.

    It’s really easy to set up Spark Ads using a variety of different tools.

    When you collaborate with creators on TikTok, you can quickly set up Spark Ads, and when people tap on them, they’ll be brought to your Spark Ads.

    4.    Takeover Ads:

    This takeover ad is named ‘takeover’ because it takes over the entire screen of the user. You need to make sure your target audience knows you are there before they even know what you are selling. It does occupy a lot of the viewer’s full screen, but it’s worth it! You can link this ad unit to a landing page or to an ongoing brand challenge, and it almost sounds the same as TopView ads. 

    The difference between Brand Takeover and Top View ads is that Brand Takeover ads are the first videos users see when they open the app, and TopView ads are the first videos they view on their FYP.

    5.     Branded Hashtag Challenge:

    Whether it’s your brand or product, the best way to encourage engagement is to create branded challenges This means that you’ll leverage your organic and paid content to drive more engagement from consumers.

    The outcome is generally a high level of engagement that heightens only on one click. Over 50 percent of branded hashtag challenges on TikTk have more than $5 return on ad spend for the CPG industry.

    6.     Branded Effects:

    This ad format allows brands to be creative and allows them to have fun. It’s a good place for brands to showcase their brand personalities, such as humor or a unique approach to solving problems. This ad enables the users to use stickers, effects, and filters on their content.

    TikTok Marketing Tips

    Whether you’re new to marketing on social media platforms or just need a refresher course, I think this list will be helpful for you to get started in the right direction. Marketing is something every business needs to focus on. When you need help getting a marketing plan in place, these tips will be of use.

    • Consider your audience:

    If you’re just getting started and want to create the best TikTok campaigns, you need to think about the type of audiences you are trying to reach. Do they appreciate a thoughtful and informative video?

    This social media platform that caters to short, entertaining videos. You can create a video to have a few followers if they like the humorous video or if it shows off a product or service. It should be between 15 to 60 seconds long.

    • Create TikTok Native Content:

    The most important thing is that the content you create is authentic. The community of users has developed its own sense of style. You need to respect this if you want your video to feel like it belongs there.

    Take, for example, the #YoloChallenge, which involves people filming themselves with wide grins on their faces, and in the process, they capture themselves doing weird and funny things.

    Create a unique spin on the common format. You’ll need to find a creative way to integrate your product into the article in order to make it stand out, but always follow the common format of 4-5 sentences, each with bullet points and subpoints.

    And if you aren’t entirely sure what the latest fad is, you can easily catch up with the most popular videos and trending hashtags around your geographical location on the platform’s Discovery Page. There you’ll see what the hottest trends are trending and what people are talking about around your location.

    • Keep it Short:

    There are lots of things to test out. If you do a ton of testing, you’re going to come up with a lot of ideas. The key to making a compelling and engaging content is to make sure that it’s short. You want your audience to watch your clips over and over again without getting tired. That way, they can easily share it with their friends, thus increasing engagement.

    The platform recommends a 60-second video because you’re more likely to like and comment on the content of that length. It also helps you grow your following and get discovered by brands.

    • Video Description:

    Write down the purpose of your piece and the benefits it promises to provide to your viewers and prospects. TikTok supports all Latin alphabet letters and a few Asian characters, such as Japanese Hiragana (わ), Katakana (ヾ), and Mongolian Cyrillic (ү). You’ll also need to avoid the following:

    Using emojis or special characters such as parentheses (《》), hashtags (〇), or exclamation marks (〈!〉). Using punctuation marks in place of characters.

    Here’s all you need to know about TikTok video specs for ads, including which types of ads are available, what each ad type does, and which one you should use.

    Bottom Line

    After going through the above guide, hopefully, you’ve learned everything you need to know about the size, dimension, format, and other TikTok video specs.

    The average person spends between 10 minutes and 2 hours every day on this platform, which gives you lots of opportunities to share your creativity and express yourself.

    All the best, and may you make amazing videos that will dazzle your audience!

    TikTok Video Production

     

    In AD.JUST we make creative social media videos that are fun and engaging to watch. Our vertical formats is perfect for e-commerce barnds, and we produce new content all the time so you can keep your followers engaged.

    Request custom quote, our team of experts are waiting to hear from you!

     

      TikTok Video Advertising. Why is TikTok Good for Marketing?

      TikTok Video Advertising. Why is TikTok Good for Marketing?

      It’s safe to say that there is hardly anyone who isn’t familiar with TikTok these days. This video-sharing app has rapidly taken the online world by storm and has become the fastest-growing social media platform. As we know that sound and visuals have a profound impact on the modern world, and numerous brands are using this network as marketing strategies to promote their products and services. It doesn’t only facilitate brands on TikTok to get into action but also to boost their sales through TikTok video advertising. A lot of brands have achieved success through a TikTok marketing agency by offering access to potential customers that other social media platforms may not provide. This is because this social channel offers relatively more exposure, innovation, and creativity.

      Besides being a favorite of most teens, this network has risen as a powerful tool that can help you establish an effectual presence of your brand there. Read on to learn how TikTok marketing can be used to your advantage and how you can set up a successful brand on this app.

      How popular is TikTok and What’s its Future?

      Before choosing it for your brand, it’s important to know the facts and figures describing the popularity of this app. As published by eMarketer Daily Newsletter, this platform is expected to outshine YouTube and other platforms during the current year for average time spent on social media per day by US users.

      tiktok video advertising

      A survey by the Insider Intelligence suggested that around 50% of the United States generation Z and 38% of adults, in general, make a purchase through social media. 12% of generation Z and millennials used this Tiktok for buying purposes, which puts it at the top after Facebook and Instagram. It’s expected that the number of buyers on this network will increase in the coming few years.

      tiktok marketing agency

      According to another estimate by eMarketer, looking at the growing popularity of this relatively new platform, US adults are estimated to spend 18.6% of their total social media time using this app in 2024, which shows a huge difference when compared to 4.5% in 2019. 

      tiktok for brands marketing

      It is predictable to outdo Pinterest this year by becoming the preferred buying medium for 23.1% of US social commerce customers, with Facebook and Instagram still taking precedence.

      A report by Jungle Scout proposed that 11% of US buyers opt for the app to start their search while shopping online. It is working on improving its e-commerce search effectiveness to correspond to this behavior of the consumers. Businesses that are not using TikTok video advertising are falling behind in catering to the needs of these buyers. 

      tiktok purchase e-commerce trends

      What is a TikTok Video Marketing?

      As the name suggests, TikTok video marketing is a method of advertising products, services, or content to gain more customers. It utilizes a careful and organized process to promote businesses by creating captivating video content. Different marketing strategies are used for this purpose, which focuses on creating organic and trend-driven content, adding popular and discoverable hashtags to the caption, and getting help from influencers for promotional campaigns for the brand.

       

      These strategies are useful in designing 15-60 second long videos that are generally tutorials, dance videos, comedy skits, lip-syncing videos, and a lot more. These entertaining videos have a high chance of going viral because of the app’s high reach, making it a marketing haven for businesses

      Why Should You Use a TikTok Marketing Agency?

      A TikTok marketing agency is a fast-developing community of companies that are dedicated to assisting brands and marketers in tapping into their creativity and expanding their business through this forum. A TikTok marketing agency encompasses qualified professionals who are good at creating, measuring, and implementing vertical ad to appeal to and inspire potential buyers.

      Those agencies can also help with better editing of the videos using fun effects, filters, music overlays, etc. Moreover, they can aid in improving the efficacy of the content by integrating it with other social media networks. In essence, this should be  your skilled partner in helping you create a catchy promotion campaign using video content.

       

      AD.JUST PRODUCTION is a video agency that has helped many eCommerce brands to start their advertising in Tiktok with viral vertical videos. We are a team of experienced specialists who can produce high-quality videos that convert.

      tiktok video advertising
      tiktok video marketing agency

      Why Should You Use TikTok Video Advertising?

      With the ever-increasing popularity of this app, it is now ranked among the top online platforms that allow a brand on TikTok to express its creativity. This is the reason this app is now considered one of the essential marketing tools by businesses. The sections below will help you understand why TikTok video production for brands is the right option for your business:

       

      • Easier Marketing

      If you’re not using this app as part of your marketing strategy, you’re missing out on a big time. The majority of its users are from the young population. You can connect and engage with the youth by creating videos that appeal to them.

      TikTok video advertising for business is an inclusive online social media network for advertisers. It offers all the essential features and tools required for social media video production, TikTok video ads particulary. You’ll be able to launch a successful marketing campaign that will deliver results.

      Using the features available for business accounts, you can create an ad or set a budget, find the best audience, evaluate data, create videos, and much more. TikTok allows brands to try out new ideas and find out which ones work best with their potential customers. You can also use a TikTok marketing agency to do all the work for you.

       

      • Re-Invent Influencer Marketing

      TikTok video advertising has gained the significance of headquarters for social media influencers who can increase engagement on your account. It’s no secret that many people like to follow what others do. When you share something, they feel compelled to see what else you’ve shared. The social media influencer market is an effective means of intriguing your audience’s interest in your brand.

      An influencer may mention your products or services in a video, redirecting viewers to your account or ad. You can also ask them to post links to your website in the description of the video, which could stimulate people to visit the link. This will help you get more views and boost your sales. That’s how influential this app’s influencer marketing can be.

       

      • More Chances of Going Viral

      As compared to other social media platforms, the algorithm of this app works differently to make a video viral. For instance, the Facebook algorithm focuses on showing your content to friends and family, which means that it prioritizes or ranks people and content that you already know. This one, on the contrary, isn’t about only reaching the people you know. It’s more related to surprising people and getting them to follow you.

      Through TikTok video promotion, your content is a lot more likely to be viewed by an audience who has never seen it before. It indicates that your brand’s TikTok video ad has a higher chance of going viral, even if you don’t have plenty of followers on this site. You don’t need thousands or millions of followers to make your advertising a hit.

       

      • Range of Ad Options

      When you have a brand on TikTok, it allows you to create a variety of ads, from short-form videos to longer-form videos to ads that look more like traditional commercials. You can design branded challenges for users that encourage them to participate. Make sure the challenges are something inventive and intriguing, so they have the potential to go viral and generate more publicity for your brand.

      5 types of TikTok video ads you can create for your brand on it and drive more traffic include:

      • In-feed ads
      • Top-view ads
      • Brand Takeovers
      • Branded effects
      • Hashtag challenges

       

      • Target the Right Audience

      It’s a no-brainer that when you are using TikTok video advertising, the key is to find the audience that matter to your brand. Like any other online marketing platform, TikTok can help you reach your target viewers and steer your ad campaign in the right direction. However, as mentioned earlier, the users are mostly from the young population. It may not prove to be your best bet if you are striving to reach an older audience. According to some surveys, around 60% of the users fall between the age group ranging from 16 to 24. If we increase the maximum age limit to 34, 80% of the users will fall within this range. Hence, be mindful that this platform is ideal if you’re aiming to target young users.

       

      • Edit Videos Like a Pro

      Like any other social media network, you can get a lot of attention there. In fact, your content has more chances of going viral when you use TikTok video advertisement. However, you’ll need to establish a strong connection with your audience or create a strong theme to make your brand noticeable and famous. All this can be easy to achieve when you have a great video editor.

      Since you need to create a short and fast-paced video for ads, it has a different format compared to other social media platforms. You can add music to your video ad and choose the best format that you want. You can also add stickers to your video and give it a unique look. It is also important to add filters. You can also add text to your brand’s video ad. Your video may go viral on social media platforms if it looks good.

       

      • People Buy What They See

      Visuals have gained a massive reputation in the marketing world since there has been a shift in people’s preference for buying products or services via online photos and videos. What you choose to show to your potential buyers is a deciding factor in generating more sales and turning your new buyers into your brand’s loyal consumers. No matter if you choose brand takeovers, regular product videos, or ads to promote your products or services, you have a higher probability of people seeing and buying them.

      Even though this platform has only been around for a couple of years, these users have made a big impact on social media marketing. Due to the product-generated marketing, trends have led to the emergence of the phrase “TikTok made me buy it.” This phrase is quite often used as a Hashtag for posting content on this platform too.

       

      • Hashtags Ignite Marketing Campaign

      Hashtags are one of the imperative components of TikTok video advertising, as they have the ability to add life to your brand’s marketing campaign. They can be beneficial in driving organic traffic to your video and business account. Some of the effective ways of using hashtags to your advantage are:

      • First and most important step is to hunt for the top hashtags. You can do this by locating hashtags on the “discover” page on your brand’s account. Look for the hashtags that work for your brand or product/service and use them.
      • Take hints from the influencers to find out which hashtags are trending right now. Just copy those hashtags and add them to your video description to see their result.
      • If you can’t find trending hashtags, start by testing standard hashtags, such as #TikTokChallenge, #viral, and #love. Use these popular hashtags and check their effect.

       

      • Content-Focused Approach

      Another major reason why you should consider using a vertical ad or hiring a TikTok marketing agency is that unlike other social media networks used for brand promotion, this platform is mainly driven by content. If you’ve been affiliated with the marketing field or have been getting professional help to advertise your products or services, you probably know the significance of content in marketing. The content-focused approach of this network is more likely to yield your desired outcomes and amp up your marketing output. This platform and its users admire entertaining and fun content instead of traditional ads.

      Therefore, if you manage to hit the brief with innovative ideas and exciting content, nothing can stop your TikTok video promotion from going viral. Your aim should be to create and deliver content that the users wish to see, making sure you fulfill their needs. Viral ads will then be ranked on the “for you” page of users, enhancing the visibility of your brand.

       

      • Evaluate Analytics for Better Performance

      Just like any other online platforms used by different brands to promote their products and services, such as YouTube, Instagram, and Facebook, TiktTok also lets you analyze the metrics and estimate how your creatives are performing. This will allow you to scrutinize the progress of your ad and make further decisions accordingly to boost your marketing efforts.

      The readymade analytics can better enable you to come up with an effective content strategy and know what kind of content your audience is more interested in. However, this feature may only be available for pro account holders. The good news is that the “analytics” feature is absolutely free for pro accounts. Just activate this feature on your account and keep an eye on every critical detail related to your brand’s account, like visibility, content, and followers.

      Bottom Line

      Many businesses have successfully achieved their goals by using TikTok marketing because this platform offers various benefits that are not available on other forums. When utilized properly, TikTok video production for your brand can build an entirely new level of engagement with potential clients.

      Marketing there is an effective way of enabling your brand to deliver its content in a natural, genuine, and enjoyable manner. People these days prefer less formal and authentic video marketing, making TikTok video advertising an excellent option for brands. A TikTok video ad for promotion can increase your reach to the clientele by boosting your exposure, which is a lot more likely to help them know more about your brand, buy from it, and stay with your brand.

      TikTok Video Production

       

      In AD.JUST we make creative social media videos that are fun and engaging to watch. Our vertical formats is perfect for e-commerce barnds, and we produce new content all the time so you can keep your followers engaged.

      Request custom quote, our team of experts are waiting to hear from you!

       

        Social Media Video in 2023: The Future of Marketing

        Social Media Video in 2023: The Future of Marketing

        It’s no secret that video is one of the most popular forms of content on social media. In fact, according to a recent study, 78% of people say they’ve watched a brand’s content in the last week. With numbers like that, it’s no wonder that social media platforms are making video a priority.

        Marketers have long known the power of video. It’s an engaging, dynamic medium that can be used to tell stories, showcase products, and deliver messages in a way that is attention-grabbing and memorable. In recent years, we’ve seen a shift towards social media video as more and more platforms embrace native video content. As we move into 2023, it’s clear that the trend is here to stay – and it’s only going to become more important for marketers. Here’s what you need to know about social media video in 2023.

        Live Video

        One of the biggest trends in social media video is live video. Live video allows brands to connect with their audiences in real-time, which creates an intimate and authentic connection. Live video is also unedited and unscripted, which gives it a sense of immediacy and urgency that other types of videos lack.

        While live video is already popular, it’s only going to become more so in the next few years. In fact, 82% of internet users say they would rather watch a live video than read a blog post, and 80% say they would rather watch a live video than read a social media post.

        Live video is another trend that’s been on the rise in recent years, and it’s one that’s likely to continue. As platforms make it easier for users to go live and as internet speeds increase, we’re going to see more and more people sharing live videos on social media. This type of content is especially popular with younger users, so we’re likely to see a lot more of it in the coming years

        More User-Generated Content

        Another trend that’s on the rise is user-generated content (UGC). It is any type of content—text, images, videos, etc.—that is created by users instead of brands. UGC is often seen as more authentic and trustworthy than traditional marketing materials because it comes from real people who have firsthand experience with the product or service.

        According to eMarketer, UGC will account for 30% of all online activity by 2023. That number is only going to increase as more brands realize the value of UGC and start incorporating it into their social media strategies.

        As technology becomes more and more accessible, we’re likely to see even more user-generated content on social Platforms like TikTok have already shown us just how popular this type of content can be. We’re likely to see even more platforms emerge that are built around user-generated content, giving people even more opportunities to create and share videos.

        UGC provides valuable insights into customer behavior and preferences, and can be a powerful marketing tool for e-commerce businesses. For example, Amazon uses it to help shoppers make informed purchasing decisions. In addition to product reviews, Amazon also displays customer photos and videos in its product listings.

        This UGC helps potential buyers to see the products in use, and provides valuable insights into how the products perform in real-world settings. It can also help to build trust between businesses and their customers. When customers see that a business is receptive to feedback and willing to display reviews, it instills confidence in the company and its products. As a result, it can be a win-win for both businesses and consumers.

        Request Social Media Video Quote

         

        In AD.JUST we make creative visual content that is fun and engaging to watch. Our vertical format is perfect for Instagram and TikTok Reels and Stories, and we produce new content all the time so you can keep your followers engaged.

        Request social media video quote, our team of experts are waiting to hear from you!

         

          Vertical videos for TikTok and IG

          One of the biggest trends we’re seeing in social media video in 2023 is the rise of vertical format. As people consume more and more content on their mobile devices, there has been a shift towards videos that are optimized for viewing on a small screen. This means that traditional 16:9 widescreen pieces are no longer as effective as they once were.

          TikTok reels and Instagram stories have led the charge, with people flocking to these platforms to consume content that is easy to digest and doesn’t require them to rotate their phones. While some traditionalists have decried this trend, there’s no denying that vertical videos are here to stay. And there’s actually a lot to like about them.

          For one thing, they make it easy to record hands-free footage. They also provide a more immersive experience for viewers, who can focus on the content without distractions. And let’s not forget that they’re simply more convenient to consume on our phones. In a world where we’re constantly on the go, it’s hard to beat the convenience of vertical videos.

          Vertically-oriented videos take up less space on a mobile device screen, making them more likely to be watched all the way through. They also feel more personal and intimate, which is perfect for building relationships with customers and prospects. If you want your videos to be seen by as many people as possible in 2023, make sure they’re vertical.

          Closed captions

          Another big trend we’re seeing is the use of subtitles and closed captions on your visual content. This is especially important if you’re targeting international audiences or people who are viewing your videos without sound – for example, if they’re watching on public transport or in a place where they can’t turn the volume up. Adding subtitles or closed captions will ensure that everyone can understand and enjoy your videos, no matter where they are or what environment they’re in.

          Better Quality iPhone Videos

          As phone cameras continue to get better and better, we’re going to see a corresponding increase in the quality of videos on social platforms. This trend is already underway; just take a look at the difference between the videos being shared on social platforms today and those from just a few years ago. The increase in quality is only going to continue, meaning that social media videos are only going to get better and better.

          iPhone videos have come a long way in recent years. The iPhone 7 Plus, for instance, features two cameras, one of which is a telephoto lens that allows for up to 2x optical zoom. This means that iPhone users can now capture high-quality close-up shots and videos without having to carry around a separate camera. The iPhone 7 Plus also features optical image stabilization, which compensates for hand movement when taking videos.

          In addition to the hardware improvements, the software that powers the smartphones’s camera has also gotten better in recent years. Apple has added new features like video stabilization and slow-motion video capture, and the latest models can even shoot 4K video. All of these improvements have made it possible to capture better quality video with an iPhone than ever before.

           Lastly, let’s mention the new lens kits compatible with smartphones. iPhone lenses are a type of accessory that can be attached to the iPhone to improve the quality of videos. There are many different types of iPhone lenses available on the market, including wide-angle lenses, telephoto lenses, and fish-eye lenses. Each type of lens offers different benefits and can help to improve the overall quality of iPhone videos. iPhone lens kits typically include a selection of different lenses, along with a case or mount that allows the user to attach the lenses to their iPhone. Lens kits can be a great way to improve the quality of iPhone videos and help iPhone users to get more creative with the smartphones videography.

          Long Form Social Media Video

          Finally, we’re also seeing a trend towards longer online formats. In the past, most videos on social platforms were around 15-30 seconds long – but that’s starting to change. As platforms like YouTube and Facebook continue to invest in long-form content, we expect to see more brands producing longer videos that tell stories, provide educational advice, or just offer an insight into what it’s like to work with them. If you want to stay ahead of the curve, start thinking about how you can produce longer videos that will keep viewers engaged from beginning to end.

          Small Business Videos: How to Go Online?

          Small Business Videos: How to Go Online?

          When it comes to bringing your brand’s presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

          According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

          In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

          1.What are the Benefits of Creating Video for Small Business?

          Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:

           

          • Videos are the most alluring form of content
          • They can engage your potential customers on social media
          • You can have access to mobile users through marketing videos
          • They can enhance SEO, conversion, and sale of your products
          • You can boost return on investment with less expenditure on ads
          • They can help you earn customers’ trust and loyalty
          • They can educate and motivate your potential customers

          2. What Type of Videos Can You Create?

          It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

          • Brand Introduction or Story Videos

          The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

          • Product Videos

          The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

          • Educational Videos

          Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

          • Social Proof Videos

          This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

          Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

          3. Small Business Video Examples

           

          Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

          • WARE Company Introduction Video

          This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

          • Tiny Mobile Robots Small Business Testimonials 

          A product review based on the current client testimonials. Documentary-style interview and aerial footage.

          Produced by AD.JUST Production

          • Humidifier Explainer Educational Video

          If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

          Produced by AD.JUST Production

           

          Get Your Small Business Video!

           

          AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

          Fill the request and we will get in touch within 24 hours!

          Or email us: getquote@adjustproduction.com

           

            4. How to Use Video Marketing to Promote Your Business? 

            Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:

             

            • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
            • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
            • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
            • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
            • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

            5. How to Get Started with Making a Video?

            Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

            • Define Your Goals

            The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

            • Increase brand awareness through storytelling
            • Boost sales through product videos
            • Build reliability through social proof videos
            • Educate your buyers through educational videos

            These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

            • Brainstorm for Ideas

            The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

            • Write a Script

            Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA’s (call-to-action), product features, etc.

              • Choose a Location

              Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

              • Contact local Video Production Teams

              Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

              6. Best Practices and Guidelines for Creating a Successful Video Campaign

               

              After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

              • Share on Social Media

              Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

              • Use Video on Landing Page

              You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

              If you’re a new small business, you can use our Start page to create a mobile landing page. It’s easy to link to your favorite videos from YouTube on your page. Just click “Create Video” on the video’s player and select “Link to YouTube video.

              • Work with Influencers

              Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

              If you’re just starting out and you’re looking to work with influencers, look to work with micro-influencers because they’re often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

              • Use Paid Social Advertising

              Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.

              What Are Videographer Prices and Video Production Costs?

              What Are Videographer Prices and Video Production Costs?

              Whom are you hiring? Where are you shooting? What gear kit are you using? These questions become considerable while making a production budget. Videographer prices do not only include the charges of a videographer. A lot more aspects are considered while making a budget. Let’s explore the details of pricing and production cost of videographers and how you can manage everything more efficiently!

              1. What goes into videography pricing?

              Here are some of the key elements that influence and decide the pricing of different videographers:

              • Experience 

              Video production cost greatly and unquestionably depends upon the experience of the video production company you’ve hired. The more experienced it is, the less time it will take to produce a video. This, in turn, will save your money by reducing the number of retakes, dubbing and tweaking by doing it all in one go or two.

              However, if we talk about the price side, the most experienced crew will charge you high because of the quality of the content they will provide you. Conclusively, we can say that a more experienced video production will charge more.

              • Gear Kit

              A DSLR camera can make a simple video. Still, if you want a good quality, you may need a camera with advanced features and lenses, as lenses significantly impact the quality. It’s a no-brainer that you’re hiring professional videographers for a good quality video, and for that, you’ll need many other tools besides a camera. For example, you may need a professional lighting setup, a recording audio setup, or a drone shot, depending upon the required result. Ultimately your videographer price will include charges for this gear kit and the camera. They may have to rent these tools sometimes.

              • Crew/Skillset

              Crew refers to a number of people included in the team. A crew of one or two team members is enough for an inbound video. However, the crew’s size increases as the video’s complexity increases. A complex video requires a variety of gears, and you’ll need a crew to operate each piece of equipment separately and efficiently. If you want a well-produced video, the crew may include a whole team, from producer/director, lighting tech, and sound man to videographer/cameraman and drone operator. And each one of these members will be paid individually. So you’ll have to include their rates in videographer pricing as well.

              • Script Development

              For a great video, one requires a great script. It depends on whether it is entirely written or you must provide an outline to actors or models on camera. Script writing also depends on the duration of the video. Longer the piece, the longer the script. So the videographer’s price will also include the script writer’s rate.

              •  Time 

              Videographer prices don’t only depend on the time spent on a shoot. Instead, these include the whole time spent on the project, from planning for the shoot to post-shoot editing and revisions. So videographer pricing is determined by the time over the entire project, whether an hour, a day or a week. Some videographer prices are according to per hour rates, while some charge according to per day rates.

              • Location 

              Where is your video being shot? If you have a dedicated inbound area for shooting, that’s cool. If not, you’ll have to find a location most relevant to your topic. And eventually, location rent will add up to your production cost.

              • Travel cost

              With location comes the travel expense because the crew will have to travel to the site. Videographer prices will include travel costs in the budget too.

              • The hiring of actors, models, voice-over artists

              This factor depends on the type of video since some don’t require actors or models while others require them. So actors/models will charge according to the duration of the shoot and their experience.

              • Editing

              Here comes the most critical factor. Excellent editing skills can transform a monotonous video into an exciting one by using different effects like graphics, animations, and slow-motions. The editing part is considered post-shooting time, but the editor will include its own videographer prices to the entire video production cost.

              One important thing is that as a client, you must put forward your budget and then ask what the videographers can do in that budget? And what they’ll charge for your demands?

              2. Videographer pricing by the type of professionals:

              Apparently, a videographer’s price includes the whole crew’s budget. However, crew members’ prices depend on the video’s complexity and duration. Following are the day rates of some standard crew members.

              • Director of Photography: $900$ – $1,500

              The role of the DoP is to ensure that every photo or shot is worthwhile and point out when they are not useable. They also closely work with colorists during editing.

              • Producer: $800$ – $1,500

              A producer is an essential crew member responsible for the whole team’s coordination from the beginning to the end of the project.

              • Camera operator: $600 – $900

              Camera operators are responsible for dealing with a variety of cameras. Their pay depends upon their experience.

              • Drone operator: $700 – $1,200

              A drone operator is responsible for using drones to capture photos or footage clips.

              • Gaffer: $750 – $1,200

              He is the light person who is responsible for coordinating all the lights needed on the set.

              • Audio guy/ Sound mixer: $600 – $800

              An audio guy ensures good quality content by checking sound equipment, mic placement, and lip-syncs.

              • Makeup and hair artist: $400 – $700 plus kit

              They ensure that every person who has to appear on camera looks best and prepared. Usually the have additional charger for makeup kit.

              • Production assistant, PA: $250 – $350

              PA ensures everything is ready for the shoot, including the set, crew, and actors.

              Click below to see other videography rate.

              Request videographer prices

               

              AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients. We have been providing custom tailored video solutions for businesses, professionals and individuals since 2014.

              Request videographer pricing, our team of experts are waiting to hear from you!

               

                3. How to reduce your video production cost?

                If you’re working on a budget but still want to get a high-quality video produced by a qualified videographer, here are some points to consider:

                • Limit pre-production process

                The pre-production process includes all the planning for a shoot, like a concept developing, hunting for location, and scheduling everything, which adds to the budget. You can reduce videographer pricing by doing these things yourself. Or you can hire a local production company that will have everything planned already.

                • Provide your script 

                You know about your product or service more than anyone, and it is better to provide your script to the agency. You don’t have to be a professional to write it. However, you can make a rough outline and give it to a professional videographer, and the videographer will modify it into something ready to be shot.

                • Skip Storyboard

                Not every video requires an artist for a proper storyboard with drawing. You can provide a video treatment document, and any professional videography crew will be able to work on it without any storyboard artist.

                • Use your friends as talents or be a talent yourself

                You can save money by being a talent for your video, or you can have a beautiful co-worker or friend who isn’t shy to come in front of the camera; otherwise, you’ll have to pay for actors/models.

                • Utilize your location 

                Shot locations or studios are expensive and can quickly raise your video production cost. To save money, you can find a nice place or use your office if you have a large conference room or an aesthetic wall. You can also use a bare wall by hanging paintings and some plants. Some companies also provide props and backdrops for the shoot in your office.

                • Provide catering and craftiest if possible

                You have to feed the production crew because it’s a universal fact that one cannot work well while starving. So instead of including catering service in the budget, it would be better if you provide catering yourself. This way, it will cost much less and save some money.

                •  Save with Freelancers

                You can also reduce videographer prices by hiring a freelance videographer and a sound and lighting operator rather than a whole crew. You can hire a company just to check the video for revisions after it is completed.

                IMPORTANT: It’s crucial to note that you should never try to reduce the gear or crew costs. Here you need to trust the company you hired as it is their job to do the correct estimation on what it takes crew and gear to reach the production value you need.

                4. Factors that can affect the price of videography

                Videographer prices can vary according to certain factors. Some of them are discussed below:

                • Complexity of the project

                The more complex a project is, the higher the videographer price will be as it will need more crew members and the expertise of the production team.

                • Deadlines of the project

                It refers to the timeline that the crew needs to finish the whole project, from pre-planning to shooting to editing. If you need your project to be completed urgently, you will have to pay more to cover last minute videographer prices and expenses. Deadlines can range from a day, a week, to a month.

                • Shooting in a public places

                Shooting in public may require you to obtain a filming permit from the local film commission department, sometimes you will also require a police officer or firefighter, or you may need to block the street. This increases your budget.

                  • Competition

                  The more competition among professionals is in the market, the less they may charge you.

                  5. Benefits of working with a professional videographer

                  If you’re working with a pro videographer, you will get to enjoy some benefits from them. A few of those are listed below.

                  • High-quality equipment

                  A skilled videographer will have high-quality equipment, including a lighting setup, a good sound recording setup, and a professional camera and gear, which an amateur videographer mostly lacks.

                  • Professional crew

                  Professional videographers bring the benefits of the whole crew to the table. The role of each crew member is discussed earlier in this article.

                  • Professional editing

                  Anyone can make a video, but only very few people can transform a basic one into a great and exciting one through their exclusive editing skills. If you hire a skilled videographer, you’ll also get an efficiently edited and a well-shot content.

                  videographer prices pricing price

                  6. How to get the most out of your budget?

                  Working with a professional crew unquestionably costs you more. But getting a great content doesn’t necessarily have to cost you an arm and a leg. You can focus on certain aspects to get the most out of your video production cost.

                  Shorten the video

                  Your budget can be economized by reducing the length of your video. Why stretch a one-minute video if you can convey your message in a 30-second video. Viewers also tend to remain interested in a short video rather than a long one, which makes it dull.

                  Create multiple videos from one footage

                  Professional videographers are experts at creating more than one edit from the footage. They won’t have to take multiple footage as creating two footage is twice as expensive as creating one. So they may use the same footage to edit it so that they can make various pieces from it. That’s how they utilize their expertise and help you get the most out of your funds.

                  Use free music

                  You can also use free music for your project, which is available online, instead of creating your custom music, which is too expensive.

                  Budget-friendly locations

                  It is better to hunt for budget-friendly or accessible locations. Please choose to shoot outside because it is free, or you might need a permit that’s not too expensive, so you’ll save a lot by using an accessible location. Or you can also use backdrops in an in-bound location. Either way, you’ll save a considerable amount of your budget.

                  Best Kickstarter Videos in 2021

                  Best Kickstarter Videos in 2021

                  10 Best Kickstarter Videos of 2021

                   

                  There is no need to be videography-pro when it comes to producing impactful videos. Making videos is all about telling a compelling story in an interesting manner. We have come up with 10 Best kickstarter videos in 2021 that do not require a lot of technical skills, yet they pitch their respective products quite efficiently and can prove to be instrumental from a marketing perspective.

                  These videos can be a treat to your eyes and ears as they are comprised of eye-catching animations, vibrant colors, groovy music, compelling story-telling and much more. Like other marketing campaigns, these Kickstarter videos primarily focus on selling their respective products. However, one thing that you will find interesting here is that almost all the products chosen for this article have a bigger cause. And that is to create a sustainable environment. So without further ado, let’s find out which these Kickstarter videos are.

                  1. Freedrum 2 – Our Next Virtual Drum Kit

                  About the product:

                  Technology has turned out to be the new-age miracle influencing each and every sphere of our lives, and music is no exception. Freedrum 2 is one of the best examples of technological disruption in the music industry. As reflected by its name, it gives you the freedom of playing the drums anytime and anywhere. The conventional drums are large and occupy a lot of space. Plus, they are also loud, and not everyone can buy them due to their high prices. Contrary to that, it is a virtual instrument which means it does not exist in reality. Therefore, no space is occupied, and no noise is produced. They are also significantly affordable.

                  Freedrum 2 also comes with a catalog of licensed music so that you can practice accordingly. Unlike conventional drums, it also teaches you how to play, which makes it drum-with-a-tutor. It tells you your progress and the areas where improvement is required. 

                  One of the most unique features is the haptic feedback which through vibrations creates a sensation of hitting the drums in reality. Further to this, it also includes a foot sensor that easily gets attached to your pants and works as a bass pedal. 

                  Goal: $50,000, Raised Funds: $264,000

                  About the Kickstarter video:

                  The video seems to be quite promising and delivers all the important details of the product. The best thing about the video is the demonstration of how you can play it. The visuals really catch your eyes, and you feel like having your hands on this device as immediately as possible.

                  The video also has quite a young feel, and youth can easily relate to it. It includes the modern-day trends of using social media and sharing your experiences with the world. The people shown in the video playing Freedrum  seem to be adequately trained and use the instrument quite skillfully. The background drumming is ‘cherry on top’.

                  2. Nutshell Cooler– Chill by Nature

                  About the product:

                  A portable cooler that can store your items that require cooling. The insulation of this product is so much effective that it can keep the ice frozen for more than 48 hours. Although it is light in weight and easy to carry, it does not compromise on its style. The product comes up with a minimalistic yet elegant feel. It has a lot of space inside and can carry a good number of products, while folded it can fit into a small-sized closet. Nutshell Cooler can be your essential item on a day-to-day basis while they are best suitable for road trips and camping trips.

                  The best thing about it is that this product is with a ‘Bigger Cause’. A cause that is closer to everyone’s heart, and that is to protect the environment and serve those who are in need. Let’s see how it does it. Firstly, it is made up of such material, which essentially makes it an organic product. Where the existing coolers use plastic foams, the Nutshell Cooler is made up of natural fibers. Essentially speaking, this cooler provides insulation through coconut husks which are considered to be a waste product and normally get burned and become a source of CO2. 

                  Goal: $30,000, Raised Funds: $167,479

                  About the Kickstarter video:

                  This is undoubtedly one of the best Kickstarter videos in 2021. It starts with the mission of this product that is to secure the environment and bring a huge change in the lives of the small-scale farmers of the Philippines. From there, it gets shifted to the urban setting, telling you the ways in which the product can be used.

                  Watching this video, one also realizes the impact of globalization, that how a product originating from rural areas of the Philippines gets its way to the United States or other countries. The video is simple yet quite effective in delivering its message. The color grading of it is quite soothing, while the music of this video is really refreshing.

                  3. Tidbyt – The Retro Display from the Future

                  About the product:

                  Tidbyt is a modern-age electronic organizer which assists you in day-to-day tasks. It has a very unique feel and looks really pretty anywhere you put it in the room – be it on a table in your room or a bookshelf at your office. Being in the screen size limit of 64 by 32 pixels, it can present all the essential information. You can also customize your product as per your need. There is a collection of apps that you can select, and there you go with your personalized organizer.

                  Tidbyt can operate through one app at a time or can cycle through multiple ones at the same time. The product also comes with unique features of adjustable brightness, night mode, and follow the sun mode. You can always remain updated on your schedule, weather updates, traveling timings, upcoming events and much more!

                  Goal: $40,000

                  Raised Funds: $918,000

                  About the Kickstarter video:

                  The video starts with a couple being caught up with the excessive bombardment of information due to over-using social media. Then comes a lifesaver – a tiny device that looks simple and promises to make your life simpler as well. The video moves on to depict how it is used by this couple to solve their problems that they face on a every day. It shows how this product has the potential to become one of the most important devices of your life.

                  This is a video with a lot of smiles. It gives you a refreshing feel and lightens up your mood. After showing its real-time use, the video then shifts to the narration by its founders, explaining the idea behind coming up with this innovative product. The colors used in this video are quite vibrant, while the music contains a sort of victory feeling as if someone has overcome their life-long problem.

                   

                  WANT TO PRODUCE A KICKSTARTER VIDEO LIKE THIS?

                   

                  AD.JUST PRODUCTION knows that great ideas are few and far between, which is why we work with our clients to develop their most creative concepts for the best kickstarter video in 2021. Our team of experts will take your idea from start-to-finish by providing you a one stop shop for all the production services needed in order turn ambitious visions into reality!

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                  4. Soapbottle – Packaging made from soap

                  About the product:

                  Plastic-free, Biodegradable, No animal testing, Natural Ingredients, No wastage, No recycling, what does all this reflect for you? Yes, you are absolutely right! The Soapbottle is essentially designed to be ‘environment friendly’ and is in line with the mission of making the ecosystem sustainable. This truly called a soap bottle not only because it contains soap but also because it is made up of soap. It is thoughtfully made as a two-in-one solution. It essentially is a soap bottle containing 100 ml of a soft and nourishing body wash, and after getting empty, it itself works as soap, leaving nothing to get wasted.

                  With COP26 pledging to secure the environment globally, what better you can get than this product that saves you from producing any kind of waste in the form of packaging. Apart from the soap bottle, which itself is made up of soap, it also contains a metal closure.

                  Goal: €10,000, Raised Funds: €125,497

                  About the Kickstarter video:

                  This video is as unique as this product is. It gives you a feeling of wanting to know more. Watching the video, one wants it not to end ever. The music used in the video is quite soft and melodious. The narration also gives you a soothing feeling – similar to what you get after taking a bath.

                  The video starts with telling you how the product can be used. It also tells you the bigger purpose of this product is to create a sustainable environment by introducing the packaging that becomes part of the circular economy of the product. Watching the video, one gets easily convinced that these soap bottles are not only eco-friendly but also look aesthetic.

                  5. Teno by Lumio: Sound in a New Light

                  About the product:

                  The Idea that the makers of this product tried to sell is ‘Celebration of the perfection in the imperfect. And, they have sold it really well! It is amazingly different from the conventional lamps in the market. Is it a lamp or a speaker? Well, why not have them both in one. Teno emits a soft light that adds to the aesthetic value of its surrounding. While the quality of the sound that this powerful 45mm full-range driver produces is of a high quality characterizing with deep bass and crystal-clear treble.

                  The idea of the unusual design of this product is inspired by Kintsugi – a form of Japanese art that inspires to piece together the broken parts instead of throwing them away. It works in quite a unique way and responds to different finger movements across its surface. 

                  Wanna enjoy music? All you need to do is to connect Teno with your phone and stream through the playlist of your favorite songs.

                  Goal: $75,000, Raised Funds: $396,019

                  About the Kickstarter video:

                  Quite a simple video, yet it has a strange charisma that gets you completely immersed into it. The video starts with the founder of this product telling you about the inspiration for creating such a unique product.  What differentiates this video from the rest of the other Kickstarter videos is the absence of music in it. The videographer wanted the product itself to be the center of your attention, and the video serves this purpose quite well.

                   

                  6. Barisieur 2.0 – Coffee & Tea Brewing Alarm Clock

                  About the product:

                  How is it if you get a cup of coffee/tea at your bedside as you wake up in the morning? And that too as per your preferences. Are we asking for much? Isn’t it the best thing in the world? Well, here you go with Barisieur 2.0 that is an automatic immersion brewer. With Barisieur 2.0, no more need to put effort into making coffee/tea. This device will do it all and that too at the time when you exactly want it. You can set the alarm for Barisieur to start making coffee/tea for you.

                  Barisieur 2.0 comes up with futuristic features of automatic start/stop, wireless charging, alarm clock, and smart induction boiling. It also contains a smart mini-fridge where you can put milk. All that Barisieur 2.0 wants is to create convenience in your life and makes you alert. This product has a unique design and comes in two different color schemes, i.e. Blond/White and Walnut/Black.

                  Goal: £10,000, Raised Funds: £109,558

                  About the Kickstarter video:

                  This is one of the most interesting Kickstarter videos. The idea of the product itself quite amazing. Nevertheless, the video makes it even more. The videographer has done justice to the uniqueness of this product and has made a video that is crisp and delivers its message effectively. The video beautifully depicts how you can operate it and how it practically brings convenience to your life.

                  7. Larq Pitcher – Pure water beyond filtration

                  About the product:

                  Larq Pitcher works on the idea of purifying the water beyond filtration. The existing pitchers available in the market adopt a conventional filtration process to purify the water. However, this is not enough to extract out the microbes which get through the filtering mechanism. Understanding this, Larq Pitcher comes with a unique 2-step filtration and purification process. Ever heard the phrase ‘Crystal Clear Water’? 

                  Larq Pitcher converts the water into one! Larq Pitcher has a plant-based filter in place that delivers better-filtered water. It efficiently extracts out Lead, Chlorine, Mercury, Fluoride and other smaller particles. PureVis™ UV-C purification is the game-changer here that works as a 2nd step of purification. Even the bio-contaminants at the molecular level cannot get away with it.

                  Goal: $50,000, Raised Funds: $771,917

                   

                  About the Kickstarter video:

                  This video explains its product in a storytelling manner. The actors have done a marvelous job here. The video explains the product quite efficiently and depicts why Larq Pitcher has the edge over the existing pitchers, which don’t go beyond filtration. 

                  The background music is amazing and fully supports the content of the video. The video tells core science-related stuff in an amusing way and has a comic touch which makes it fun to watch. By the way, don’t miss the ending part!

                  8. Granbyware – 100% Recycled Ceramic Dinnerware

                  About the product:

                  Granbyware is claimed to be the world’s first 100% recycled ceramic tableware. It is made up of factory-produced waste such as crushed glass, old tiles, factory sludge etc. It contains plates and a bowl of big and small sizes. There also is a mug. The makers of Granbyware have not compromised on the quality of the product. 

                  They claim to have taken specialist waste management companies and have done extensive research for making this dinnerware. The product is surprisingly beautiful and enhances your experience of eating. To begin with, the dinnerware comes in 4 glaze colors.

                  Goal: £50,000, Raised Funds: £68,926

                   

                  About the Kickstarter video:

                  This video is amazingly interesting. It starts with the founders of this product explaining about their inspiration and the process of making Granbyware. The video has an organic feel, while solid colors are used throughout the video. The music is groovy, and the message is clear. At the end of the video, you also find an action call from the makers, which serves as a compelling marketing tool.

                  9. RGKit Play: Play with movement like a pro

                  About the product:

                  A new wireless motion control kit is designed for videographers. The product allows you to add tons of camera/object movements. It comes up with two modes: Manual Mode & Auto Mode. With RGKit, you can control the speed and duration of the movement as well. It also enables you to rotate your camera at a 360° angle and adds stability with its stabilization mechanism.

                  RGKit easily gets connected to your phone, through which you can control the movements and can also watch the video effects on your phone’s screen in real-time. The device works at absolute precision, and there is no chance of missing on capturing what exactly you are looking for. With its innovative mode of working, RGKit has all the potential to revolutionize the videography arena.

                  Goal: $50,000, Raised Funds: $206,835

                  About the Kickstarter video:

                  An innovative masterpiece! This video is as innovative as the product itself is. The animators have done a great job here. The colors used are quite aggressive yet vibrant. The video surprises one from the start, and it doesn’t stop till the end. The music is funky and perfectly fits with the video. 

                  The video contains several shooting tricks for the learners of videography. The founder of this product gives an in-depth explanation of how to use the product. This video is lengthy as compared to others. However, it never gets boring.

                  10. Light Speaker — A portable sound and light experience

                  About the product:

                  The name of this product, ‘Light Speaker’, carries a dual meaning. They are called light as they are light in weight and can be moved anywhere you want. They are also called Light Speaker because they emit light. Don’t confuse it with ordinary light. 

                  The light produced by this speaker resembles the flame and is a result of extensive research on the properties of real flames. The design of these speakers is heavily influenced by the traditional lantern. The Light Speaker easily gets connected through Bluetooth and are equally perfect for outdoor adventures and indoor experience.

                  Goal: $44,000, Raised Funds: $165,126

                  About the Kickstarter video:

                  This one is the longest of all the videos. However, you never feel like being dragged watching it. The idea of getting people closer to fire is really fascinating. You love the way the founders have tried to use this idea and developed this product. The video promises to deliver the best quality sound with this product. The video also shows the dissembled form of the product to depict how it is made.

                  The founders of the Light Speaker also tell you about their inspiration and how this product can make a difference to your experience of listening to music. The product is black in color. Therefore, the video also carries a solid black theme. Last but the least, the background music is slow and matches the pace of the video.

                   

                  Quick Kickstarter Video Estimation!

                  Hope you enjoyed our list of Best Kickstarter Videos in 2021, we plan to cover at the end of the year as more crowdfunding videos will be posted.

                  Here at AD.JUST we understand all aspects of Kickstarter video production and would love to help you get it done! We do the full circle of crowdfunding videos including locating and talent scouting, crewing&gearing up for the project of any complicity. plus advanced post-production and color correction.

                  We are going to guide you through all the complicated specifics of video production and can guarantee outstanding results.

                  Contact Us: getquote@adjustproduction.com

                  Request Kickstarter Quote

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                  Video Testimonials: Why They Work, And How to Get Them

                  Video Testimonials: Why They Work, And How to Get Them

                  What is a Testimonial Video?

                   

                  A testimonial video is a form of feedback in video format. In video testimonials, the customers talk about their best experience with your product or service. Basically, a testimonial video involves the appearance of a customer, and he/she gives an honest opinion about said product. Typically, these videos revolve around how a particular product solves a customer’s problem or how that product has an effect on their daily life.

                  Customer testimonial videos are among the most influential marketing plans until now, whether you are trying to catch new customers or you want to impress existing customers. Being able to possess impressive feedback about your product from any third party makes a huge difference in upcoming sales. We know well that people do consider almost 10 reviews before making a purchase. For this purpose, testimonial videos are considered to have a great impact on individuals’ decisions. Some reasons why testimonial videos are so persuasive are discussed below.

                   

                   

                  Why do they work

                   

                  Testimonial videos are considered to be one of the best patterns for content marketing around the world. We are here to encompass the power of a testimonial video and also describe the method of getting them from clients. Before moving on, we’d like to highlight some compelling constituents of an ideal customer testimonial video. These videos:

                  • Trigger sentimental appeal
                  • Boost up conversions
                  • Give consumers a chance to be an advocate for your brand/service
                  • Provide social validation of product
                  • Tell the tale of your brand

                   

                  The Power of Testimonials

                   

                  Best marketers surely know that the most influential and satisfactory letters are not a result of sales reputations or email drive. They are a result of satisfied customers.

                  It’s not enough if you believe in your products and services. Your business’s credibility doesn’t depend on your offers, or it doesn’t validate that you’re the most valid source of data. One of a few things that boost up your worth is highly impressive feedback from a satisfied customer about your product. These reviews elevate other tactics of business marketing.

                  By blending both; this type of community influence and sentimental impression in a video, we get the most worthwhile video content that is called video testimonials.

                  5 Reasons why Testimonial Videos are So Powerful

                   

                   

                  1. They generate a deeper and more emotional demand for your brand.

                  One of the main aims while reaching out to your audience should be to make sure that your audience has confidence in you. Your customers not only want to make sure that you are able to solve their problems, but they also want to be assured that only you can solve their problems more than anyone else.

                  In a study published on bigcommerce.com, it is mentioned that if you use testimonial videos on a regular basis, you’re likely to get 62% more profit from each customer whenever they visit your brand. Moreover, a massive of 92% of customers confessed that they depend on testimonial videos before making any purchase. Furthermore, almost 90% of customers said that these testimonial videos are as trustworthy as their own suggestions.

                  In addition to this and everything else, more than 70% of candidates in this study said that productive and useful video testimonials greatly elevated their credibility in that particular brand. This data demonstrates the power of a positive business testimonial video. But, if you’re still not persuaded that video testimonials are the gold standard for digital marketing – keep on reading this article!

                   

                  2. They convert.

                  The eventual goal of all digital marketers is to transform probable customers into paying ones, and video testimonials are significantly good at converting. 2018 benchmarks study of The Content Marketing Institute disclosed that case studies were positioned at number two, and testimonial videos were placed at number three on the list containing types of content that are most often used by digital marketers. Now that we know they use these videos for marketing their product, there is obviously a reason, and the reason is that these work.

                  Testimonial is simply a statement from a customer told enthusiastically about the product. Now, if we combine that testimonial in a video with the physical appearance of a customer, we get a huge traffic drive towards our site. It will also increase shares and customer converts, along with building credibility.

                   

                  3. They provide a chance for customers to be brand advocates.

                  If a customer uses your product and it turns out to be a positive experience, that customer will automatically become your brand advocate while sharing his/her experience. These videos allow your value to be increased in the best possible way without appearing too obsessed with your product.

                   

                  4. Social validity is a powerful decision-making aspect.

                  Customers usually trust other customers more than advertising tools. Ponder over it – when you’re looking for several fabulous apartments on Airbnb in search of the ideal accommodation for your next vacation or a trip, you most probably trust amplified reviews from thousands of different customers.

                  In simple terms, people more possibly appear to buy a thing that others have already purchased. People are also more likely to believe in a brand by judging number of people who already trust that brand. For that reason, user feedbacks, ratings, post on social media, and some other kinds of user-generated content have appealingly proven to be exceptionally compelling in influencing consumer choices.

                  By motivating a customer who loves your product or service to appear in a video to record his/her review, you are more likely to increase your sales. That review will have more weightage when someone is about to buy your product, which in turn, generates more satisfied consumers. It doesn’t matter how rational we are, social verifications always win.

                  5. Nothing strikes better than a good story.

                  Customer reviews are not just compelling, but they also inform about your brand in a complete story. Authentic stories with your unique customers as characters lie at the core of a video testimonial. Every video testimonial tells a unique story about how a certain brand or product, or service assisted a customer in solving an issue or attaining a particular goal.

                  When your possibly future buyers can picture themselves as problem-fixers with your product acting as their guide, they’ll be much more possibly make a purchase decision. Testimonial video examples like this depict the audacity to affect peoples’ decisions to buy a product.

                  Tiny Mowing Robot, Customer Review

                  Produced by AD.JUST, 2022

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                  AD.JUST PRODUCTION can provide you with something our clients valued the most: great service, being flexible and creative with solutions, creative and proactive with our ideas, and extremely detail-oriented.

                   

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                  How to get Video Testimonials from Customers?

                   

                  Nothing hits better than a video testimonial of a satisfied customer suggesting your product or service. Nonetheless, encouraging customers for testimonials and consumer video feedback is very challenging. We have assembled a few helpful tips as a guide about learning how to request and how to gather video testimonials.

                  Do following are some trouble-free tips you can use to initiate collecting video testimonials from your customers:

                   

                  1. Request customers personally and genuinely

                  Send them an email directly or simply call them to check if they would be up for recording a video testimonial. It would be more persuading if you’d send them a video email. In reply to that, they can also send you a video clip about a review of your product.

                  Also, anticipate that some customers are more comfortable in front of the camera than others. It will be a great choice if you ask your customers whether they would like to join the community or not. You can also choose some customers on your own whom you believe to be the best for speaking for your product.

                  2. Suggest interviewing customers

                  Most often, some video testimonials are not used because of their bad quality. In this regard, interviews are a great option as they exclude any heavy recording process, and the quality issue is also somewhat resolved.

                  So try your best to offer to interview your customers. By doing this, customers will feel more comfortable, and they will automatically answer your questions authentically. Also, you will end up building that sentimental connection in the video that you are looking for.

                  3. Show them why customer testimonials are important

                  The way you ask your customers about recording a video testimonial is probably the most important aspect. You don’t have to appear to be forcing someone to record a video for you if they don’t want to. But you have to encourage them by telling them WHY their tale matters to you.

                  Send them a brief message such as, “You loved using our product, and we would like you to share your inspiring story with others. Would you please share your experience about how our product helped you in solving your issue?”

                  By guiding them throughout their story, you’ll more likely reveal that your product helped them save their time, solved particular issues, or boosted their sales. That’s the content you want to show in your video testimonial.

                  Product Video Testimonials and UGC Reviews

                  UGC reviews are persuasive because of their authenticity. Following are some examples of video testimonials and UGC reviews.

                  • Natural Force Supplements

                  Being able to get your customers to show how they utilize your product is a great way to build trust, and it can help prospective customers make a confident decision to buy something from your brand. Here in this example, Ilia, a beauty brand, is benefited when a lifestyle blogger uses their product in a video testimonial showing how all the products work. It makes it easy for people who are thinking of buying those products to trust the brand and go for it as they have already seen the application of the products.

                  Organic Supplements, Customer Review

                  Produced by AD.JUST, 2022

                   

                  • Airbnb using the “Regram” Approach

                  Airbnb uses the Regram approach to post UGC reviews on Instagram about how their customers loved their homes and enjoyed there a lot and share them with people who rent their homes on Airbnb.  The best thing about this regram approach is that these reviews are not only confined to Instagram but can also be shared on other social media platforms, websites, etc. This encourages others to use their service as they have already seen satisfied customers.

                   

                  • “Better For It” by Nike

                  “Better For It” is a women empowerment campaign particularly related to the women’s apparel of Nike. Nike uses different social platforms to connect with world-class female athletes and encourages them to share struggles, workout rituals, or training sessions. These videos spread a body-positive vibe and increase the value of the Nike brand overall.  

                  Customer testimonials in corporate videos

                  Following are some ways you can use to ace your digital marketing by using testimonial videos.

                  • Leveraging storytelling
                  • Having more than one customers
                  • Including facts and figures
                  • Using sentimental appeal
                  • Incorporating unique customer stories
                  • Making it a Q&A type of video
                  • Making it entertaining

                   

                  Some examples are provided below:

                  • Sandwich Video – Testimonial Ad Example for Slack

                  The team created a video showing how they used to communicate over different platforms, and now they have organized teams using Slack. It’s a fun video, and very hard to believe that it’s a scripted one!

                  • Testimonial Ad from Dropbox

                  In this example, Dropbox included several customers rather than only one telling about their experience with Dropbox. It shows how Dropbox is a perfect suit for people from every industry.

                  • Amazon’s Testimonial Video

                  Amazon also compiled videos from many customers in which they talk about how Amazon helps them in improving their lives. These videos proved beneficial as it’s a platform that is used by the masses.

                  • Google Adword’s testimonial ad

                  It’s a story of a woman who ran a dog daycare. She reported that in the beginning, she hadn’t many customers and also showed how Google Adword helped her, and now 90% of her customers come through this tool.

                  FINAL WORD

                   

                  After diving into this article, it is obvious that video testimonials are the gold standard for digital marketing. There isn’t any other better way to form connections and credibility with your customers than an authentic and impressive video directly from a customer. Getting great video testimonials isn’t trouble-free, but once you’ve got them, they can prove to be some of the most important treasure pieces of content you’ll ever possess.

                  How to Make a Corporate Video in San Diego

                  How to Make a Corporate Video in San Diego

                  How to make best Corporate Video?

                   

                  So what is a corporate video? Let’s discuss some of the things you should know. If you are a business owner, you need to know what you’re getting into before you go ahead with a corporate film project. Before you start creating your video, you should have a clear objective and goal. This way, you can make sure your project stays on track and meets its goals.

                  When it comes to content marketing, creating a corporate video is a great way to break the plateau. When done correctly, a it can increase traffic significantly. If your firm has a corporate film that educates employees about your safety and training procedures, you can use it to make them more motivated to work for you. 

                  Corporate videos are great for capturing warm leads, reaching new customers and closing sales. When done right, they can even be shared on the internet and become viral. With a companywide email account, it can easily reach many people at once. Ultimately, corporate videos assist companies retain their audiences and grow their business.

                  1. The Benefits of Having a Corporate Video

                   

                  Having a corporate video has a lot of benefits for your business. First, it can help you spread your brand’s message to a much larger audience. People love sharing content, so this is a great way to expand your branding efforts. Not only will you be more visible in search results, but you can use this marketing tool to reach out to new customers. If you don’t want to plough a lot of money, you can use it for a short film to promote your business on your own website and other social media platforms.

                  Another benefit of corporate videos is that they improve SEO. Search engines like Google are increasingly prioritizing videos over other forms of content. Having a professional corporate production will make it easier for potential customers to find your business. A well-produced content will also increase traffic and SEO. It will also allow you to engage your audience in a more personal way.

                  A corporate video can help you train your employees on a variety of topics, including a company’s culture and products. Unlike in-person training, your employees can view your video at their convenience, whether it’s on the bus or at home. Ultimately, it’s a great opportunity to increase employee engagement and empower your senior management team to reach out to all employees.

                  2. Creating the Script For Your Corporate Video

                   

                  Scripting is a critical part of the production process for any corporate video. It will dictate the length of the content of the video. They must be well-written and include details of multiple characters and shots. They must also include the necessary stage and set information. A script must be detailed enough for those assisting with the production to follow the details. The script should also be tailored to the audience and platform for which it is being produced.

                   

                  • Strong marketing strategy

                  First of all, corporate videos should be informative. They should educate and inspire viewers. They should make people want to work for you and want to know more about your business. They should also educate their employees about safety procedures, training procedures, and company state. The key to a successful corporate video is to have a strong marketing strategy. Your company’s vision statement is the most important element whether you are trying to increase sales or get employees to join your company.

                   

                  • Research your market and competitors

                  it’s important to research your market and your competitors to find out what works. Look at the content of your competitors. Study their style, language, and themes. Consider what they do well and avoid making mistakes. By following the guidelines above, you can create a narrative that will be well received by your audience. If you do this, you will be well on your way to achieving your goal.

                   

                  • Deliver key message

                  The script for a corporate video should deliver the company’s key message or sales pitch. Yet, it should also be interesting enough to be read aloud several times. Aloud reading  will help you gauge how long the video should be and how well the lines flow. In addition, read it several times to determine how long it is.

                   

                  • Clarity

                  The script for your corporate video should be written with clarity. A poorly written treatment can lose its focus and make it difficult to follow through with the vision. It should focus on the target audience and the key messages that you want to convey. Otherwise, you may have to rewrite the entire thing. Ultimately, you’ll be disappointed with the results of your project. Your corporate video will not achieve its full potential if your script doesn’t fit the brief.

                   

                  • Address the problem of your audience

                  The treatment should be written to address the audience’s problem and offer a solution. If possible, include data to convince them that the solution you offer is the best option. The end of the script concludes with a call to action. The script should make the audience want to watch the entire video and take action and help the audience make an informed decision. That’s why they are so important!

                   

                  • Problem-solving

                  Remember the goal of the communication: to solve the client’s problem. If you have solved the client’s problem, your audience will be more likely to be convinced. Don’t use too much jargon. The script should read as if you were talking to a friend, not a computer. This way, the viewer will get the message that you’re the best option for the problem.

                  3. Choosing the Right Corporate Production Company in San Diego

                  When choosing the right production company to work on your project, you need to look beyond flashy advertisements and portfolios of San Diego corporate video production companies. Make sure to consider the company’s experience, reputation, and flexibility. Additionally, you should consider whether video production companies in San Diego offer traditional or full-service production. While some production companies may specialize in one or two types of projects, they may also offer additional services that can benefit your project. To ensure that you are getting the best possible results, check the company’s website and references before choosing a production company to work on your project.

                  • Communicate efficiently

                  Make sure you communicate your vision and expectations with your production company. A production company that cares about the success of your project should work with you closely and offer references. Ensure that the company’s references are credible and that they maintain a great relationship with their clients. It will give you some insight of how they handle your project and how they work with their clients.

                  • Reviews and testimonials

                  The first step in choosing the right production company for your project is to find out what their clients are saying about them. Read customer reviews and testimonials, and speak to previous clients to see how their work compares to theirs. You don’t want to feel rushed, and a good production company will make you feel comfortable and give you an understanding of their level of service. A production company with a proven track record and positive feedback from past clients will have a website with testimonials from satisfied customers.

                  • Find a company that complements your style

                  The process of choosing a corporate video production company is similar to selecting clothing. You should aim to find someone who will complement your style, your needs, and your message. Make sure that they understand your vision and will deliver on that vision. While price will definitely be a consideration, a visual content that is engaging and enticing will have the best ROI. This process is often complicated, and you may not be able to make a decision based on price alone.

                  • Define your project goals

                  When choosing a production company, make sure to clearly define your project goals. A successful project starts with clear goals. Make sure to set yours first and then work your way from there. After making sure these crucial factors for choosing a production company, you can be sure that your project is in good hands.

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                  4. How to Find and Hire Video Production For Your Corporate Film?

                  Invest in high-quality lighting and a good sound system. Quality corporate video production requires great lighting and clear sound. To make your video as compelling as possible, your host should begin with a captivating hook. This can be an unexpected question or some fun fact about the company. The best way to hook the audience is to make it interesting and light. 

                  There are many different ways to find and hire a professional corporate crew for your videos. Listed below are a few tips to get started. First, consider the type of content you want to make. Can it be done yourself? If not, what type of budget do you have?

                  • Background

                  Depending on the length and format of your videos, you may be able to find someone who is perfect for your project. You can even ask them to be a part of a video if they have a background in your industry or have experience in the field. 

                  • Variety of skills

                  When you hire talent, you should be sure to choose someone with a variety of skills. A good producer will be able to work with many different types of materials, from high-quality animation to informative and fun. The talent you hire should be able to provide the best quality. In addition to hiring a professional, it is best to look for recommendations from your employees or peers.

                  • Broaden your search

                  It is important for companies to broaden their search to attract the best possible talent. A good video can expand the talent pool for your business. You can use a video to showcase the company’s values and attract new talent. It is important to be authentic and make sure to hire the best talent.

                  • Production Quality

                  When looking for a talent, be sure to choose those who can convey your company’s culture and values. Videos that are bland or uninteresting will be less likely to engage viewers and lose their interest. Instead, aim for high-quality, positive-sounding video content with an appealing soundtrack. 

                  5. Editing and Post Production Techniques Used in Creating Videos

                   

                  Once the filming and pre-production phases are complete, post-production begins. Post-production specialists edit the footage, add audio, and mix in voice-overs. Once the final product is complete, post-production specialists edit the material using nonlinear editing software. After the editing process, the post-production process adds the final touches.

                  There are many different editing and post-production techniques used. Here are some important tips to keep in mind. Post-production can be an important step in creating a compelling video. Whether it is for a promotional purpose, a business presentation, or a personal project, post-production is vital to making your video successful. Listed below are some of the most commonly used techniques.

                  • Editing the footage

                  Video editing is an integral element of the post-production process. It is important to master the techniques of post-production. The editing process, also known as post-production, involves transforming raw footage into an engaging, professional piece. Using these techniques, you can reach out to your customers through the power of video.

                  • Color grading

                  Color grading is a process that enhances the mood and helps your audience connect to your story. This involves changing the light and color of the video to create a particular mood.

                  • Visual Effects & Animation

                  Adding visual effects is a great way to enhance the storytelling and brand image. Visual effects are created by adding special materials, props, or animation techniques. Many visual effects are also combined with professional editing to polish the production process and enhance the storytelling. These techniques are employed for a variety of reasons, including brand building, polishing video production mistakes, and enhancing storytelling.

                  • Soundtrack and music

                  Soundtracks are another important part of video production. Unlike text, the background music determines the tone of the film. Sad or upbeat music may not suit the message you’re trying to convey. Sound designers also create customized soundtracks for each video. They ensure the volume levels and pacing match the pace of the action. The overall result should blend the various elements smoothly.

                  • Sound recording and sound mixing

                  There are two different types of sound recording and sound mixing techniques used in post-production. Sound editing involves re-recording audio from multiple sources, balancing the volumes, and adjusting effects. In addition to sound editing, sound mixing also involves combining music tracks and effects. While these techniques are not the same, they are both essential for post-production and editing.

                  San Diego Corporate Video

                   

                  You’re looking for the best corporate videos you can create for your company, and you’ve probably heard about San Diego video production. There are many companies for corporate video production in San Diego, each with its own specialties and rates. To find the best video production in San Diego for your needs, take the time to interview several video production companies in San Diego and discuss your vision. You want to work with someone who understands your goals and can help you achieve them with their experience and expertise.

                  A san Diego video production company will be able to create custom visuals that perfectly captures the essence of your business. This kind of services is going to require combined efforts, including the creation of scripts, concepts, shot sheets, locations, actors, and other gear.

                  They’ll need to coordinate all the crew members and make sure they have the right equipment. While you can hire all of these elements in-house, many San Diego production companies simply can’t handle so many projects at a time. A San Diego production company that specializes in corporate videos can help you establish credibility and establish your brand identity. 

                  Before hiring a San Diego video production company, look at the company’s portfolio. It should have plenty of examples of previous work and a good reputation. Make sure the company is incorporated and has insurance. Having the right employees is key to success. You can’t do it all on your own, so find people who have complementary skills and are able to think outside the box.

                  Best Product Videos for eCommerce in 2022

                  Best Product Videos for eCommerce in 2022

                  Best E-commerce Product Videos of 2022

                   

                  In the article, we will be focusing on the best product videos for e-commerce of the year 2022. We’ll delineate what makes them better than the others and what are the key elements that these videos stand out from the competition.

                  By now, it is a recognized fact that the digital industry is on the rise. More people have access to the internet now than at any time in the past. Similarly, the use of smartphones and other digital devices has increased manifolds during the last decade.

                  This digital revolution has brought about the idea of buying and selling online. More businesses are going towards the click-and-mortar model. Selling online has its prerequisites. Presentable product videos for e-commerce, well-communicated product descriptions and a seamless overall buying journey for the digital buyer are spinal elements for a good e-commerce experience.

                  e-commerce product video for ecommerce production

                  1. Superfood Supplement:

                  About the product:

                  Manufactured by Bio Schwartz, Green’s Superfood supplement is a dietary supplement. Lately, the demand for such green and organic products has been on the upside for quite some time now. The Superfood supplement is a mix of various vegetables, fruits, and grasses.

                  The company has branded this particular product as a pre/pro-biotic and as a digestive enzyme supplement. The packing comes with a plastic bottle with a green branding over it. The product is 3rd party licensed for its quality & purity. The licensing adds to the validation element of the product and adds to its ingenuity.

                  The product is said to purify the body by means of the antioxidants that it possesses, boost energy through the natural supplementary power of green vegetables and fruits. Lastly, it is said to support a healthy weight management system.

                   

                  About the video:

                  The e-commerce product video is brief, yet it manages to point out all the essentials of the product in the talk. It is important to note down here the fact that buyers won’t spend much of their time trying to know about the product. So it’s a best practice to express briefly what needs of the buyer the product will be efficiently meeting.

                  It communicates what the product does, what it is made of, and lastly, by showing it’s a professional graded product, it adds to its authenticity. At the end of the video, the watcher sees different fruits, vegetables, and a jar of juice placed alongside the Superfood Supplement box pack. This reinforces in the mind of the potential buyer that this is a natural product. Why is this an amazing example of the best product video? Because it manages to express all that the customer might be looking for in a short span of time.

                  2. Lucky Flip

                  About the product:

                  Lucky flip is a roulette-style dice and card game for 2-6 players. This game can be played by adults of all ages. The game positions itself on two major elements, i.e., it takes 2 minutes to learn and each game lasts for 25 minutes. So basically, they have positioned the product as a quick means to having fun with friends and family.

                  It’s a fast-paced game that combines memory, strategy, and luck. The game box comes with a variety of components, namely the game board, cards, scorecards, markers, tokens, and dice. Lucky Flip was launched only last year, and it has already been touted as one of the best card and board games in the market.

                   

                  About the video:

                  The e-commerce product video is both short and engaging. It sets the right tone for the product in the market. The video shows a bunch of friends playing the game and having a great deal of fun. The video also indicates a pair of older individuals playing the game, which conveys the message that this game can be played by people from different age groups.

                  Taking into consideration that the end customer of this game would most probably be the younger lot, it is a wise attempt to keep the video short because normally, people aging 17-25 display brief attention spans while buying online. This video has the qualities of the best product videos out there.

                  3. Natural Force MCT Oils

                  About the product:

                  MCT products, including MCT oils and serums, have been the talk of the town for a while now. This is due to the diverse set of benefits they offer. MCT oils are easily digested, unlike their counterparts, i.e., the other oils we consume in food. Some of these oils also happen to tone down skin infections.

                  Natural Force’s MCT oil is sourced from 100% organic and sustainable sources. There have been debates on the fact that whether or not MCT is a legit product in terms of benefits the companies claim it offers. Natural Force’s MCT Oils comes with a lab test verification of purity and potency.

                   

                  About the video:

                  Making e-commerce videos for products that augment health & fitness is a tricky domain. You need to touch lots of bases to create a good enough compelling message. The e-commerce product video begins with the range of Natural Force’s products on display.

                  This establishes the very idea that the company is making a diverse set of products in the niche they are in. They then happen to open up about the ingredients and salient features it has to offer. For health and fitness supplements, one thing that the potential is always looking out for is the guide on its dosage.

                  4. KOOTEK Ice Cubes

                  About the product:

                  The KOOTEK ice cube tray comes in a package of four containers. The durable trays are made of fine-quality food-grade platinum silicone, making them food safe. Therefore, you don’t have to worry about ingesting any harmful chemicals. They come with removable silicone lids, which keep the ice clean and prevent any odors from altering the taste of ice cubes. Also, you can stack the trays on top of each other, saving a lot of space in your freezer.

                  Besides making ice, they can be used for a variety of purposes, such as chilling wine, whiskey, juices, popsicles, desserts, and fruit jellies, etc. The large-sized cubes not only look unique but also keep the drinks cold for a lot longer because they melt slowly, maintaining the taste of your beverages.

                   

                  About the video:

                  This is another one from the best e-product videos of 2022, depicting the aesthetics and utility of the product. The video starts by showing how durable these moldable ice cube containers are. It then focuses on different features, including the dimensions, ease of use, and hassle-free storage. The video demonstrates how easily you can remove the ice cubes from the non-stick silicone trays with a push from behind.

                  Moreover, it shows how you can use this product for other things besides making plain ice. The idea of colorful and fancy-looking statement fruit frozen cubes takes the graphics to a whole new level.

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                  So even if you looking to hire an Amazon video production company – you will get the same attention and quality.

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                  5. Wooden Serving Tray

                   

                  About the product:

                  This 19*13 inches handmade wooden tray has a smooth finish to it, a non-slippery inner liner, and robust metal handles for easy handling. You can use it as bar, breakfast, dinner, tea or patio tray, or use it to bring snacks and coffee to your patio. It can also serve as a table when placed on a couch or lap.

                  This large wooden serving tray is great for any kind of use and makes a great item for home décor. It can add rustic and natural visuals to any room in your house. The compact design allows easy storage. You can also gift this vintage styles item to your loved ones at weddings, birthday parties, and housewarming parties.

                   

                  About the video:

                  Again, the video manages to put light on two major aspects of the product, i.e., attributes and utility. This is yet another example of using professional crew for product propagation, making it an eligible candidate to be listed as one the best product videos of 2022. It does add value by giving the it a very reasonable outlook.

                  The video shows the user using the tray in different settings, such as serving beverages to a guest, using it for a breakfast, or relishing on the couch with a glass of wine and snacks. The ad also includes the specifications like the size and built of the handles.  At the end of the video, the user is wrapping it as a gift, adding another possibility of usage.

                  6. F100 Powerful Flashlight

                   

                  About the product:

                  The F100 is an all-rounder and potent flashlight built for outdoor adventure buffs. It comes with the latest CREE LED technology, enabled with fast charging and an adaptable mounting system. This is not your standard dollar shop flashlight. It tends to fill the gap in the market by offering an aesthetically pleasing product with a variety of features. The F100 is built for travelers, individuals who have a thing for outdoor adventures, and for domestic purposes as well.

                  The flashlight is waterproof, with 0-100% battery in 60 minutes. It also comes with a built-in 2600mAH dedicated battery, which enables users to charge their phone devices. The push of a single button allows you to switch to different light modes available in the flashlight.

                   

                  About the video:

                  The F100 product video for e-commerce focuses on utility, aesthetics, and features. The overall vibe of the video is somewhat raw and outgoing, which gels with the brand persona. The video shows people riding bikes with the F100 mounted on the bike. Then some visuals just present people having a good time which expresses the fact that this is a happy and charming brand.

                  Then some visuals communicate how to ideas like how to put this on the charge, how to extract the battery, and so on. This is a good example of an eye-catching and best product video because it not only happens to focus on the features and usage, it shows all different sorts of outdoor and indoor settings where it could be handy.

                  7. EcoFlow Delta Pro

                  About the product:

                  Delta Pro is the world’s first portable home battery with an expandable power ecosystem for smart home management, home backup, lower energy bills, and many more. The manufacturer EcoFlow claims that Delta Pro is a breakthrough device that has the capacity to shift the power and energy industry standards.

                  The product comes along with a set of batteries whose capacity can be enhanced to as high as 25kwH. The device comes along with a smart generator that stores the charge that can be used as a backup during a power outage. Since the power ecosystem is expansive, it enables the user to go off-grid during peak hours, which enables the user to save lots of money.

                   

                  About the video:

                  EcoFlow’s product video is longer than most Kickstarter pitch videos. A major reason for this would be the fact that this is quite a technical topic, and the target market would need plenty of information before getting into buying this one. The product video for e-commerce tends to emphasize the value the item may add to the potential buyers in terms of efficiency and savings.

                  A major chunk of the customers would be the retailers than end consumers. Perhaps this is one reason for lots of technical jargon in the video. Finally, at the end of the video, we see a vast, lush green forest with clouds lurking around. This is to position the company as environmentally friendly.

                   8. Mojo68

                  About the product:

                  Mojo68 is a new-age wireless customizable keyboard. From the very look of it, it looks like it’s inspired by pop culture with its hip design and cool outlook. Mojo68 comes in 6 styles with multiple keycaps and plugin options. The unique selling point here is the fact that the keyboard is fully customizable, and any user can fully assemble it as per their liking. Mojo68 is designed so as to make the whole typing experience more enjoyable.

                  The colorful keycaps that come with Mojo68 can be conveniently switched as per the user’s liking. The DIY feature that this keyboard offers probably sets it apart from the competition.

                   

                  About the video:

                  As explained earlier, this is a hip product for people to make a statement. The e-commerce product video focuses on its features, their utility, and a guide on how to do various things. This is not a high-end product video, but it manages to spill away all the required info that a potential buyer might be interested to know before buying.

                  The video is around 2 minutes long, but this could have been better if we look at the kind of product it is and the variety of features it tends to offer.

                  9. Tego

                   

                  About the product:

                  Looks like a bag but the company doesn’t like much calling it one. They have rather named it ‘adventure kit.’ Tego offers a carry solution like never offered before. It’s a revolutionary bag that can be customized as per the user’s need. It can be used as a tool kit, make-up box, camera kit box, or any carrying need that a traveling person might have. It basically comes with 7 unique sections that can be used in a variety of combinations to make a bag catering to your need. The design is very minimalist and utility-based. Tego is made out of tough & durable recycled materials and has been termed TSA Safe.

                   

                  About the video:

                  If you are looking out for a minimalist, this might be a good enough example for you. Just like the product itself, it’s a good thing actually that they didn’t try to overdo the production. The simplistic yet slick video, in fact, gels well enough with the brand. The video is most probably made in-house. The major focus throughout the video has been on the the utility and on the variety of ways this can be used. The video could have been a bit shorter than it actually is because a user might lose focus during 2 and half minutes of watching a bag video.

                  10. Nextube

                   

                  About the product:

                  If you have seen any of those cold war movies, you might have seen those weird glowing glass clocks. Well, those were called Nixies. Nextube is but a modern, more urban, and well-designed Nixie with quite a lot of cool features. It offers 6 cylindrical glass tubes, each coming with an IPS display showing you key metrics of modern life. Initially, it might give you the look of just another vintage clock but spending only a few minutes with it, you will get to see the dozens of amazing features it tends to offer.

                  Nextube gives weather updates, enables you to arrange your schedule, visualize the music, and lots of other cool things. The product is a great mix of vintage aesthetics with modern tech-based design.

                   

                  About the video:

                  This is probably one of the best product videos on the list. It begins with a captivating visual where we can see plenty of vintage products like the typewriter, a lamp, classical Marshall Amplifier, and a set of books. This gives a very vintage vibe starting off. This particular video is a telling example of why one needs a professional production team for a product pitch video. Nextube has gathered 2000+ backers on Kickstarter with more than $250k pledged.

                  The product video for e-commerce not only manages to communicate all major features, but it also happens to set an appealing brand persona.

                  Best Product Video Post Bottom Line

                  Product videos for e-commerce are remarkably important in the digital realm. This is due to the fact that the customer is inundated with tons of information online. The only limitation in the digital domain is that the customer does not have one on one exposure.

                  Adding a video somehow diminishes this very limitation by allowing the user to have a visual experience. Stats also display e-commerce product videos with good imagery helps in enhancing the conversion rate of e-commerce stores.