best Kickstarter videos in 2021
Best Kickstarter Videos in 2021

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June 1, 2022

10 Best Kickstarter Videos of 2021

 

There is no need to be videography-pro when it comes to producing impactful videos. Making videos is all about telling a compelling story in an interesting manner. We have come up with 10 Best kickstarter videos in 2021 that do not require a lot of technical skills, yet they pitch their respective products quite efficiently and can prove to be instrumental from a marketing perspective.

These videos can be a treat to your eyes and ears as they are comprised of eye-catching animations, vibrant colors, groovy music, compelling story-telling and much more. Like other marketing campaigns, these Kickstarter videos primarily focus on selling their respective products. However, one thing that you will find interesting here is that almost all the products chosen for this article have a bigger cause. And that is to create a sustainable environment. So without further ado, let’s find out which these Kickstarter videos are.

1. Freedrum 2 – Our Next Virtual Drum Kit

About the product:

Technology has turned out to be the new-age miracle influencing each and every sphere of our lives, and music is no exception. Freedrum 2 is one of the best examples of technological disruption in the music industry. As reflected by its name, it gives you the freedom of playing the drums anytime and anywhere. The conventional drums are large and occupy a lot of space. Plus, they are also loud, and not everyone can buy them due to their high prices. Contrary to that, it is a virtual instrument which means it does not exist in reality. Therefore, no space is occupied, and no noise is produced. They are also significantly affordable.

Freedrum 2 also comes with a catalog of licensed music so that you can practice accordingly. Unlike conventional drums, it also teaches you how to play, which makes it drum-with-a-tutor. It tells you your progress and the areas where improvement is required. 

One of the most unique features is the haptic feedback which through vibrations creates a sensation of hitting the drums in reality. Further to this, it also includes a foot sensor that easily gets attached to your pants and works as a bass pedal. 

Goal: $50,000, Raised Funds: $264,000

About the Kickstarter video:

The video seems to be quite promising and delivers all the important details of the product. The best thing about the video is the demonstration of how you can play it. The visuals really catch your eyes, and you feel like having your hands on this device as immediately as possible.

The video also has quite a young feel, and youth can easily relate to it. It includes the modern-day trends of using social media and sharing your experiences with the world. The people shown in the video playing Freedrum  seem to be adequately trained and use the instrument quite skillfully. The background drumming is ‘cherry on top’.

2. Nutshell Cooler– Chill by Nature

About the product:

A portable cooler that can store your items that require cooling. The insulation of this product is so much effective that it can keep the ice frozen for more than 48 hours. Although it is light in weight and easy to carry, it does not compromise on its style. The product comes up with a minimalistic yet elegant feel. It has a lot of space inside and can carry a good number of products, while folded it can fit into a small-sized closet. Nutshell Cooler can be your essential item on a day-to-day basis while they are best suitable for road trips and camping trips.

The best thing about it is that this product is with a ‘Bigger Cause’. A cause that is closer to everyone’s heart, and that is to protect the environment and serve those who are in need. Let’s see how it does it. Firstly, it is made up of such material, which essentially makes it an organic product. Where the existing coolers use plastic foams, the Nutshell Cooler is made up of natural fibers. Essentially speaking, this cooler provides insulation through coconut husks which are considered to be a waste product and normally get burned and become a source of CO2. 

Goal: $30,000, Raised Funds: $167,479

About the Kickstarter video:

This is undoubtedly one of the best Kickstarter videos in 2021. It starts with the mission of this product that is to secure the environment and bring a huge change in the lives of the small-scale farmers of the Philippines. From there, it gets shifted to the urban setting, telling you the ways in which the product can be used.

Watching this video, one also realizes the impact of globalization, that how a product originating from rural areas of the Philippines gets its way to the United States or other countries. The video is simple yet quite effective in delivering its message. The color grading of it is quite soothing, while the music of this video is really refreshing.

3. Tidbyt – The Retro Display from the Future

About the product:

Tidbyt is a modern-age electronic organizer which assists you in day-to-day tasks. It has a very unique feel and looks really pretty anywhere you put it in the room – be it on a table in your room or a bookshelf at your office. Being in the screen size limit of 64 by 32 pixels, it can present all the essential information. You can also customize your product as per your need. There is a collection of apps that you can select, and there you go with your personalized organizer.

Tidbyt can operate through one app at a time or can cycle through multiple ones at the same time. The product also comes with unique features of adjustable brightness, night mode, and follow the sun mode. You can always remain updated on your schedule, weather updates, traveling timings, upcoming events and much more!

Goal: $40,000

Raised Funds: $918,000

About the Kickstarter video:

The video starts with a couple being caught up with the excessive bombardment of information due to over-using social media. Then comes a lifesaver – a tiny device that looks simple and promises to make your life simpler as well. The video moves on to depict how it is used by this couple to solve their problems that they face on a every day. It shows how this product has the potential to become one of the most important devices of your life.

This is a video with a lot of smiles. It gives you a refreshing feel and lightens up your mood. After showing its real-time use, the video then shifts to the narration by its founders, explaining the idea behind coming up with this innovative product. The colors used in this video are quite vibrant, while the music contains a sort of victory feeling as if someone has overcome their life-long problem.

 

WANT TO PRODUCE A KICKSTARTER VIDEO LIKE THIS?

 

AD.JUST PRODUCTION knows that great ideas are few and far between, which is why we work with our clients to develop their most creative concepts for the best kickstarter video in 2021. Our team of experts will take your idea from start-to-finish by providing you a one stop shop for all the production services needed in order turn ambitious visions into reality!

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4. Soapbottle – Packaging made from soap

About the product:

Plastic-free, Biodegradable, No animal testing, Natural Ingredients, No wastage, No recycling, what does all this reflect for you? Yes, you are absolutely right! The Soapbottle is essentially designed to be ‘environment friendly’ and is in line with the mission of making the ecosystem sustainable. This truly called a soap bottle not only because it contains soap but also because it is made up of soap. It is thoughtfully made as a two-in-one solution. It essentially is a soap bottle containing 100 ml of a soft and nourishing body wash, and after getting empty, it itself works as soap, leaving nothing to get wasted.

With COP26 pledging to secure the environment globally, what better you can get than this product that saves you from producing any kind of waste in the form of packaging. Apart from the soap bottle, which itself is made up of soap, it also contains a metal closure.

Goal: €10,000, Raised Funds: €125,497

About the Kickstarter video:

This video is as unique as this product is. It gives you a feeling of wanting to know more. Watching the video, one wants it not to end ever. The music used in the video is quite soft and melodious. The narration also gives you a soothing feeling – similar to what you get after taking a bath.

The video starts with telling you how the product can be used. It also tells you the bigger purpose of this product is to create a sustainable environment by introducing the packaging that becomes part of the circular economy of the product. Watching the video, one gets easily convinced that these soap bottles are not only eco-friendly but also look aesthetic.

5. Teno by Lumio: Sound in a New Light

About the product:

The Idea that the makers of this product tried to sell is ‘Celebration of the perfection in the imperfect. And, they have sold it really well! It is amazingly different from the conventional lamps in the market. Is it a lamp or a speaker? Well, why not have them both in one. Teno emits a soft light that adds to the aesthetic value of its surrounding. While the quality of the sound that this powerful 45mm full-range driver produces is of a high quality characterizing with deep bass and crystal-clear treble.

The idea of the unusual design of this product is inspired by Kintsugi – a form of Japanese art that inspires to piece together the broken parts instead of throwing them away. It works in quite a unique way and responds to different finger movements across its surface. 

Wanna enjoy music? All you need to do is to connect Teno with your phone and stream through the playlist of your favorite songs.

Goal: $75,000, Raised Funds: $396,019

About the Kickstarter video:

Quite a simple video, yet it has a strange charisma that gets you completely immersed into it. The video starts with the founder of this product telling you about the inspiration for creating such a unique product.  What differentiates this video from the rest of the other Kickstarter videos is the absence of music in it. The videographer wanted the product itself to be the center of your attention, and the video serves this purpose quite well.

 

6. Barisieur 2.0 – Coffee & Tea Brewing Alarm Clock

About the product:

How is it if you get a cup of coffee/tea at your bedside as you wake up in the morning? And that too as per your preferences. Are we asking for much? Isn’t it the best thing in the world? Well, here you go with Barisieur 2.0 that is an automatic immersion brewer. With Barisieur 2.0, no more need to put effort into making coffee/tea. This device will do it all and that too at the time when you exactly want it. You can set the alarm for Barisieur to start making coffee/tea for you.

Barisieur 2.0 comes up with futuristic features of automatic start/stop, wireless charging, alarm clock, and smart induction boiling. It also contains a smart mini-fridge where you can put milk. All that Barisieur 2.0 wants is to create convenience in your life and makes you alert. This product has a unique design and comes in two different color schemes, i.e. Blond/White and Walnut/Black.

Goal: £10,000, Raised Funds: £109,558

About the Kickstarter video:

This is one of the most interesting Kickstarter videos. The idea of the product itself quite amazing. Nevertheless, the video makes it even more. The videographer has done justice to the uniqueness of this product and has made a video that is crisp and delivers its message effectively. The video beautifully depicts how you can operate it and how it practically brings convenience to your life.

7. Larq Pitcher – Pure water beyond filtration

About the product:

Larq Pitcher works on the idea of purifying the water beyond filtration. The existing pitchers available in the market adopt a conventional filtration process to purify the water. However, this is not enough to extract out the microbes which get through the filtering mechanism. Understanding this, Larq Pitcher comes with a unique 2-step filtration and purification process. Ever heard the phrase ‘Crystal Clear Water’? 

Larq Pitcher converts the water into one! Larq Pitcher has a plant-based filter in place that delivers better-filtered water. It efficiently extracts out Lead, Chlorine, Mercury, Fluoride and other smaller particles. PureVis™ UV-C purification is the game-changer here that works as a 2nd step of purification. Even the bio-contaminants at the molecular level cannot get away with it.

Goal: $50,000, Raised Funds: $771,917

 

About the Kickstarter video:

This video explains its product in a storytelling manner. The actors have done a marvelous job here. The video explains the product quite efficiently and depicts why Larq Pitcher has the edge over the existing pitchers, which don’t go beyond filtration. 

The background music is amazing and fully supports the content of the video. The video tells core science-related stuff in an amusing way and has a comic touch which makes it fun to watch. By the way, don’t miss the ending part!

8. Granbyware – 100% Recycled Ceramic Dinnerware

About the product:

Granbyware is claimed to be the world’s first 100% recycled ceramic tableware. It is made up of factory-produced waste such as crushed glass, old tiles, factory sludge etc. It contains plates and a bowl of big and small sizes. There also is a mug. The makers of Granbyware have not compromised on the quality of the product. 

They claim to have taken specialist waste management companies and have done extensive research for making this dinnerware. The product is surprisingly beautiful and enhances your experience of eating. To begin with, the dinnerware comes in 4 glaze colors.

Goal: £50,000, Raised Funds: £68,926

 

About the Kickstarter video:

This video is amazingly interesting. It starts with the founders of this product explaining about their inspiration and the process of making Granbyware. The video has an organic feel, while solid colors are used throughout the video. The music is groovy, and the message is clear. At the end of the video, you also find an action call from the makers, which serves as a compelling marketing tool.

9. RGKit Play: Play with movement like a pro

About the product:

A new wireless motion control kit is designed for videographers. The product allows you to add tons of camera/object movements. It comes up with two modes: Manual Mode & Auto Mode. With RGKit, you can control the speed and duration of the movement as well. It also enables you to rotate your camera at a 360° angle and adds stability with its stabilization mechanism.

RGKit easily gets connected to your phone, through which you can control the movements and can also watch the video effects on your phone’s screen in real-time. The device works at absolute precision, and there is no chance of missing on capturing what exactly you are looking for. With its innovative mode of working, RGKit has all the potential to revolutionize the videography arena.

Goal: $50,000, Raised Funds: $206,835

About the Kickstarter video:

An innovative masterpiece! This video is as innovative as the product itself is. The animators have done a great job here. The colors used are quite aggressive yet vibrant. The video surprises one from the start, and it doesn’t stop till the end. The music is funky and perfectly fits with the video. 

The video contains several shooting tricks for the learners of videography. The founder of this product gives an in-depth explanation of how to use the product. This video is lengthy as compared to others. However, it never gets boring.

10. Light Speaker — A portable sound and light experience

About the product:

The name of this product, ‘Light Speaker’, carries a dual meaning. They are called light as they are light in weight and can be moved anywhere you want. They are also called Light Speaker because they emit light. Don’t confuse it with ordinary light. 

The light produced by this speaker resembles the flame and is a result of extensive research on the properties of real flames. The design of these speakers is heavily influenced by the traditional lantern. The Light Speaker easily gets connected through Bluetooth and are equally perfect for outdoor adventures and indoor experience.

Goal: $44,000, Raised Funds: $165,126

About the Kickstarter video:

This one is the longest of all the videos. However, you never feel like being dragged watching it. The idea of getting people closer to fire is really fascinating. You love the way the founders have tried to use this idea and developed this product. The video promises to deliver the best quality sound with this product. The video also shows the dissembled form of the product to depict how it is made.

The founders of the Light Speaker also tell you about their inspiration and how this product can make a difference to your experience of listening to music. The product is black in color. Therefore, the video also carries a solid black theme. Last but the least, the background music is slow and matches the pace of the video.

 

Quick Kickstarter Video Estimation!

Hope you enjoyed our list of Best Kickstarter Videos in 2021, we plan to cover at the end of the year as more crowdfunding videos will be posted.

Here at AD.JUST we understand all aspects of Kickstarter video production and would love to help you get it done! We do the full circle of crowdfunding videos including locating and talent scouting, crewing&gearing up for the project of any complicity. plus advanced post-production and color correction.

We are going to guide you through all the complicated specifics of video production and can guarantee outstanding results.

Contact Us: getquote@adjustproduction.com

Request Kickstarter Quote

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When it comes to bringing your brand's presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

1.What are the Benefits of Creating Video for Small Business?

Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:

 

  • Videos are the most alluring form of content
  • They can engage your potential customers on social media
  • You can have access to mobile users through marketing videos
  • They can enhance SEO, conversion, and sale of your products
  • You can boost return on investment with less expenditure on ads
  • They can help you earn customers’ trust and loyalty
  • They can educate and motivate your potential customers

2. What Type of Videos Can You Create?

It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

  • Brand Introduction or Story Videos

The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

  • Product Videos

The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

  • Educational Videos

Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

  • Social Proof Videos

This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

3. Small Business Video Examples

 

Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

  • WARE Company Introduction Video

This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

  • Tiny Mobile Robots Small Business Testimonials 

A product review based on the current client testimonials. Documentary-style interview and aerial footage.

Produced by AD.JUST Production

  • Humidifier Explainer Educational Video

If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

Produced by AD.JUST Production

 

Get Your Small Business Video!

 

AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

Fill the request and we will get in touch within 24 hours!

Or email us: getquote@adjustproduction.com

 

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4. How to Use Video Marketing to Promote Your Business? 

Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:

 

  • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
  • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
  • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
  • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
  • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

5. How to Get Started with Making a Video?

Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

  • Define Your Goals

The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

  • Increase brand awareness through storytelling
  • Boost sales through product videos
  • Build reliability through social proof videos
  • Educate your buyers through educational videos

These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

  • Brainstorm for Ideas

The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

  • Write a Script

Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA's (call-to-action), product features, etc.

    • Choose a Location

    Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

    • Contact local Video Production Teams

    Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

    6. Best Practices and Guidelines for Creating a Successful Video Campaign

     

    After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

    • Share on Social Media

    Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

    • Use Video on Landing Page

    You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

    If you’re a new small business, you can use our Start page to create a mobile landing page. It's easy to link to your favorite videos from YouTube on your page. Just click "Create Video" on the video's player and select "Link to YouTube video.

    • Work with Influencers

    Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

    If you're just starting out and you're looking to work with influencers, look to work with micro-influencers because they're often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

    • Use Paid Social Advertising

    Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.

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