best product videos for ecommerce 2021
Best Product Videos for eCommerce in 2023

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March 30, 2023

Best E-commerce Product Videos of 2023

 

In the article, we will be focusing on the best product videos for e-commerce of the year 2023. We’ll delineate what makes them better than the others and what are the key elements that these videos stand out from the competition.

By now, it is a recognized fact that the digital industry is on the rise. More people have access to the internet now than at any time in the past. Similarly, the use of smartphones and other digital devices has increased manifolds during the last decade.

This digital revolution has brought about the idea of buying and selling online. More businesses are going towards the click-and-mortar model. Selling online has its prerequisites. Presentable product videos for e-commerce, well-communicated product descriptions and a seamless overall buying journey for the digital buyer are spinal elements for a good e-commerce experience.

e-commerce product video for ecommerce production

1. Superfood Supplement:

About the product:

Manufactured by Bio Schwartz, Green’s Superfood supplement is a dietary supplement. Lately, the demand for such green and organic products has been on the upside for quite some time now. The Superfood supplement is a mix of various vegetables, fruits, and grasses.

The company has branded this particular product as a pre/pro-biotic and as a digestive enzyme supplement. The packing comes with a plastic bottle with a green branding over it. The product is 3rd party licensed for its quality & purity. The licensing adds to the validation element of the product and adds to its ingenuity.

The product is said to purify the body by means of the antioxidants that it possesses, boost energy through the natural supplementary power of green vegetables and fruits. Lastly, it is said to support a healthy weight management system.

 

About the video:

The e-commerce product video is brief, yet it manages to point out all the essentials of the product in the talk. It is important to note down here the fact that buyers won’t spend much of their time trying to know about the product. So it’s a best practice to express briefly what needs of the buyer the product will be efficiently meeting.

It communicates what the product does, what it is made of, and lastly, by showing it’s a professional graded product, it adds to its authenticity. At the end of the video, the watcher sees different fruits, vegetables, and a jar of juice placed alongside the Superfood Supplement box pack. This reinforces in the mind of the potential buyer that this is a natural product. Why is this an amazing example of the best product video? Because it manages to express all that the customer might be looking for in a short span of time.

2. Lucky Flip

About the product:

Lucky flip is a roulette-style dice and card game for 2-6 players. This game can be played by adults of all ages. The game positions itself on two major elements, i.e., it takes 2 minutes to learn and each game lasts for 25 minutes. So basically, they have positioned the product as a quick means to having fun with friends and family.

It’s a fast-paced game that combines memory, strategy, and luck. The game box comes with a variety of components, namely the game board, cards, scorecards, markers, tokens, and dice. Lucky Flip was launched only last year, and it has already been touted as one of the best card and board games in the market.

 

About the video:

The e-commerce product video is both short and engaging. It sets the right tone for the product in the market. The video shows a bunch of friends playing the game and having a great deal of fun. The video also indicates a pair of older individuals playing the game, which conveys the message that this game can be played by people from different age groups.

Taking into consideration that the end customer of this game would most probably be the younger lot, it is a wise attempt to keep the video short because normally, people aging 17-25 display brief attention spans while buying online. This video has the qualities of the best product videos out there.

3. Natural Force MCT Oils

About the product:

MCT products, including MCT oils and serums, have been the talk of the town for a while now. This is due to the diverse set of benefits they offer. MCT oils are easily digested, unlike their counterparts, i.e., the other oils we consume in food. Some of these oils also happen to tone down skin infections.

Natural Force’s MCT oil is sourced from 100% organic and sustainable sources. There have been debates on the fact that whether or not MCT is a legit product in terms of benefits the companies claim it offers. Natural Force’s MCT Oils comes with a lab test verification of purity and potency.

 

About the video:

Making e-commerce videos for products that augment health & fitness is a tricky domain. You need to touch lots of bases to create a good enough compelling message. The e-commerce product video begins with the range of Natural Force’s products on display.

This establishes the very idea that the company is making a diverse set of products in the niche they are in. They then happen to open up about the ingredients and salient features it has to offer. For health and fitness supplements, one thing that the potential is always looking out for is the guide on its dosage.

4. KOOTEK Ice Cubes

About the product:

The KOOTEK ice cube tray comes in a package of four containers. The durable trays are made of fine-quality food-grade platinum silicone, making them food safe. Therefore, you don’t have to worry about ingesting any harmful chemicals. They come with removable silicone lids, which keep the ice clean and prevent any odors from altering the taste of ice cubes. Also, you can stack the trays on top of each other, saving a lot of space in your freezer.

Besides making ice, they can be used for a variety of purposes, such as chilling wine, whiskey, juices, popsicles, desserts, and fruit jellies, etc. The large-sized cubes not only look unique but also keep the drinks cold for a lot longer because they melt slowly, maintaining the taste of your beverages.

 

About the video:

This is another one from the best eCommerce product videos of 2023, depicting the aesthetics and utility of the product. The video starts by showing how durable these moldable ice cube containers are. It then focuses on different features, including the dimensions, ease of use, and hassle-free storage. The video demonstrates how easily you can remove the ice cubes from the non-stick silicone trays with a push from behind.

Moreover, it shows how you can use this product for other things besides making plain ice. The idea of colorful and fancy-looking statement fruit frozen cubes takes the graphics to a whole new level.

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5. Wooden Serving Tray

 

About the product:

This 19*13 inches handmade wooden tray has a smooth finish to it, a non-slippery inner liner, and robust metal handles for easy handling. You can use it as bar, breakfast, dinner, tea or patio tray, or use it to bring snacks and coffee to your patio. It can also serve as a table when placed on a couch or lap.

This large wooden serving tray is great for any kind of use and makes a great item for home décor. It can add rustic and natural visuals to any room in your house. The compact design allows easy storage. You can also gift this vintage styles item to your loved ones at weddings, birthday parties, and housewarming parties.

 

About the video:

Again, the video manages to put light on two major aspects of the product, i.e., attributes and utility. This is yet another example of using professional crew for product propagation, making it an eligible candidate to be listed as one the best product videos of 2023. It does add value by giving the it a very reasonable outlook.

The video shows the user using the tray in different settings, such as serving beverages to a guest, using it for a breakfast, or relishing on the couch with a glass of wine and snacks. The ad also includes the specifications like the size and built of the handles.  At the end of the video, the user is wrapping it as a gift, adding another possibility of usage.

6. F100 Powerful Flashlight

 

About the product:

The F100 is an all-rounder and potent flashlight built for outdoor adventure buffs. It comes with the latest CREE LED technology, enabled with fast charging and an adaptable mounting system. This is not your standard dollar shop flashlight. It tends to fill the gap in the market by offering an aesthetically pleasing product with a variety of features. The F100 is built for travelers, individuals who have a thing for outdoor adventures, and for domestic purposes as well.

The flashlight is waterproof, with 0-100% battery in 60 minutes. It also comes with a built-in 2600mAH dedicated battery, which enables users to charge their phone devices. The push of a single button allows you to switch to different light modes available in the flashlight.

 

About the video:

The F100 product video for e-commerce focuses on utility, aesthetics, and features. The overall vibe of the video is somewhat raw and outgoing, which gels with the brand persona. The video shows people riding bikes with the F100 mounted on the bike. Then some visuals just present people having a good time which expresses the fact that this is a happy and charming brand.

Then some visuals communicate how to ideas like how to put this on the charge, how to extract the battery, and so on. This is a good example of an eye-catching and best product video because it not only happens to focus on the features and usage, it shows all different sorts of outdoor and indoor settings where it could be handy.

7. EcoFlow Delta Pro

About the product:

Delta Pro is the world’s first portable home battery with an expandable power ecosystem for smart home management, home backup, lower energy bills, and many more. The manufacturer EcoFlow claims that Delta Pro is a breakthrough device that has the capacity to shift the power and energy industry standards.

The product comes along with a set of batteries whose capacity can be enhanced to as high as 25kwH. The device comes along with a smart generator that stores the charge that can be used as a backup during a power outage. Since the power ecosystem is expansive, it enables the user to go off-grid during peak hours, which enables the user to save lots of money.

 

About the video:

EcoFlow’s product video is longer than most Kickstarter pitch videos. A major reason for this would be the fact that this is quite a technical topic, and the target market would need plenty of information before getting into buying this one. The product video for e-commerce tends to emphasize the value the item may add to the potential buyers in terms of efficiency and savings.

A major chunk of the customers would be the retailers than end consumers. Perhaps this is one reason for lots of technical jargon in the video. Finally, at the end of the video, we see a vast, lush green forest with clouds lurking around. This is to position the company as environmentally friendly.

 8. Mojo68

About the product:

Mojo68 is a new-age wireless customizable keyboard. From the very look of it, it looks like it’s inspired by pop culture with its hip design and cool outlook. Mojo68 comes in 6 styles with multiple keycaps and plugin options. The unique selling point here is the fact that the keyboard is fully customizable, and any user can fully assemble it as per their liking. Mojo68 is designed so as to make the whole typing experience more enjoyable.

The colorful keycaps that come with Mojo68 can be conveniently switched as per the user’s liking. The DIY feature that this keyboard offers probably sets it apart from the competition.

 

About the video:

As explained earlier, this is a hip product for people to make a statement. The e-commerce product video focuses on its features, their utility, and a guide on how to do various things. This is not a high-end product video, but it manages to spill away all the required info that a potential buyer might be interested to know before buying.

The video is around 2 minutes long, but this could have been better if we look at the kind of product it is and the variety of features it tends to offer.

9. Tego

 

About the product:

Looks like a bag but the company doesn’t like much calling it one. They have rather named it ‘adventure kit.’ Tego offers a carry solution like never offered before. It’s a revolutionary bag that can be customized as per the user’s need. It can be used as a tool kit, make-up box, camera kit box, or any carrying need that a traveling person might have. It basically comes with 7 unique sections that can be used in a variety of combinations to make a bag catering to your need. The design is very minimalist and utility-based. Tego is made out of tough & durable recycled materials and has been termed TSA Safe.

 

About the video:

If you are looking out for a minimalist, this might be a good enough example for you. Just like the product itself, it’s a good thing actually that they didn’t try to overdo the production. The simplistic yet slick video, in fact, gels well enough with the brand. The video is most probably made in-house. The major focus throughout the video has been on the the utility and on the variety of ways this can be used. The video could have been a bit shorter than it actually is because a user might lose focus during 2 and half minutes of watching a bag video.

10. Nextube

 

About the product:

If you have seen any of those cold war movies, you might have seen those weird glowing glass clocks. Well, those were called Nixies. Nextube is but a modern, more urban, and well-designed Nixie with quite a lot of cool features. It offers 6 cylindrical glass tubes, each coming with an IPS display showing you key metrics of modern life. Initially, it might give you the look of just another vintage clock but spending only a few minutes with it, you will get to see the dozens of amazing features it tends to offer.

Nextube gives weather updates, enables you to arrange your schedule, visualize the music, and lots of other cool things. The product is a great mix of vintage aesthetics with modern tech-based design.

 

About the video:

This is probably one of the best product videos on the list. It begins with a captivating visual where we can see plenty of vintage products like the typewriter, a lamp, classical Marshall Amplifier, and a set of books. This gives a very vintage vibe starting off. This particular video is a telling example of why one needs a professional production team for a product pitch video. Nextube has gathered 2000+ backers on Kickstarter with more than $250k pledged.

The product video for e-commerce not only manages to communicate all major features, but it also happens to set an appealing brand persona.

Best Product Video Post Bottom Line

Product videos for e-commerce are remarkably important in the digital realm. This is due to the fact that the customer is inundated with tons of information online. The only limitation in the digital domain is that the customer does not have one on one exposure.

Adding a video somehow diminishes this very limitation by allowing the user to have a visual experience. Stats also display e-commerce product videos with good imagery helps in enhancing the conversion rate of e-commerce stores.

When it comes to bringing your brand's presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

1.What are the Benefits of Creating Video for Small Business?

Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:

 

  • Videos are the most alluring form of content
  • They can engage your potential customers on social media
  • You can have access to mobile users through marketing videos
  • They can enhance SEO, conversion, and sale of your products
  • You can boost return on investment with less expenditure on ads
  • They can help you earn customers’ trust and loyalty
  • They can educate and motivate your potential customers

2. What Type of Videos Can You Create?

It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

  • Brand Introduction or Story Videos

The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

  • Product Videos

The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

  • Educational Videos

Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

  • Social Proof Videos

This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

3. Small Business Video Examples

 

Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

  • WARE Company Introduction Video

This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

  • Tiny Mobile Robots Small Business Testimonials 

A product review based on the current client testimonials. Documentary-style interview and aerial footage.

Produced by AD.JUST Production

  • Humidifier Explainer Educational Video

If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

Produced by AD.JUST Production

 

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4. How to Use Video Marketing to Promote Your Business? 

Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:

 

  • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
  • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
  • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
  • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
  • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

5. How to Get Started with Making a Video?

Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

  • Define Your Goals

The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

  • Increase brand awareness through storytelling
  • Boost sales through product videos
  • Build reliability through social proof videos
  • Educate your buyers through educational videos

These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

  • Brainstorm for Ideas

The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

  • Write a Script

Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA's (call-to-action), product features, etc.

    • Choose a Location

    Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

    • Contact local Video Production Teams

    Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

    6. Best Practices and Guidelines for Creating a Successful Video Campaign

     

    After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

    • Share on Social Media

    Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

    • Use Video on Landing Page

    You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

    If you’re a new small business, you can use our Start page to create a mobile landing page. It's easy to link to your favorite videos from YouTube on your page. Just click "Create Video" on the video's player and select "Link to YouTube video.

    • Work with Influencers

    Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

    If you're just starting out and you're looking to work with influencers, look to work with micro-influencers because they're often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

    • Use Paid Social Advertising

    Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.

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