What are How-to Videos?

How-to videos have always been at the top of video content in the online world. As the name depicts, these are the videos made to demonstrate how a product operates. How-to videos are often created by reviewers or keen individuals who test a product and make a tutorial video talking about the features, mode of action, pros and cons, etc., of a product.

Many businesses are taking advantage of online how-to or guide videos, which help them to connect with their users at a personal level and cut down the cost of making product videos. How-to videos are supposed to be precise in describing or explaining a product in detail and help the customers understand what they need to do. Customers are frequently using these videos to understand all about a product before investing in it.

Benefits of Making How-to Videos:

Following are a few tips on the benefits of making how-to videos:

• How-to video gets you maximum attention and traction.
• How-to video ranks amongst the top 4 video categories on YouTube search.
• Over 30% of people on YouTube search for how-to videos
• A how-to video is most popular amongst millennials, and Gen Z. stats reflect that over 70% of millennials watched a how-to video to learn something new.
• Studies suggest that viewers reported that they were able to retain 95% of the message communicated in the video as opposed to only 10% retention from text/reading.
• 70% of people said they prefer videos over text to learn about a product or service.
• 43% of vendors reported that videos reduced the number of calls their support agents receive due to clarity being communicated.
• 65% of people reported that they use YouTube to solve a problem or learn a new thing.

Why Should You Make a How-to Video? 

Here are a few good reasons why you should be creating how-to tutorial videos.

Discover why creating how-to tutorial videos is a smart move for your brand. How-to videos are an engaging and effective method to teach people essential skills, troubleshoot issues, and enhance problem-solving. In today’s consumer landscape, customers value their expertise and prefer personalized guidance to ensure they’re making the right product choices.

Modern consumers seek to become “product experts” and favor tutorial videos over written content to grasp product usage and features. For businesses dealing with complex concepts like enterprise software, comprehensive how-to video guides are a game-changer. These videos also reduce dependency on support teams, ensuring customers can solve problems independently.

A well-rounded knowledge base for your website is essential to cater to diverse user needs and avoid user frustration. Incorporating how-to videos empowers users to solve common problems and efficiently use product features. Instead of tedious product manuals, videos offer a more engaging learning experience.

Videos foster trust and brand loyalty, leading to increased sales and sign-ups. Sharing how-to videos not only enhances support efficiency and customer satisfaction but also boosts conversion rates. With videos retaining around 83% more information than text after six months, they create a lasting impact on users’ knowledge.

Harness the power of video tutorials to address common queries, build user trust, and elevate your brand’s credibility, ultimately resulting in better sales, sign-ups, and overall customer satisfaction.

Types of How-to Videos:

The following are the most common type of how-to instructional videos:

• How to create
• How to make
• How to get
• How to use
• How to take

Instructional videos Tips and Tricks:

These are some tips to help you further enhance the quality of your instructional video, reduce the number of support requests you get, and get more traction.

• Engaging title – your instructional video title should focus on adding value. People seek how-to videos to know and learn something. Your title should express how it is going to help the viewer add more value.
• Share key points & best practices – try to put together points into simple, doable steps that are easy to remember. You should also try to share what are the best practices of doing something and how it makes the process more efficient.
• Keep it short – try to keep it brief and simple. How-to videos are ‘pull content,’ i.e., users are drawn to this content due to a need, so if you make the content good enough, users will like it. So, it is suggested to keep the videos short and crisp.

What is a ‘How-to’ Video Good for?

• Instructional Guidance: ‘How-to’ videos are essential because they offer clear, visual instructions on how to use products or perform tasks. Unlike written guides, videos demonstrate each step in action, making complex processes easier to understand.
• Problem Solving: These videos excel at troubleshooting common issues. When users encounter problems, a well-structured ‘How-to’ video can guide them through solutions, reducing frustration and enhancing their experience with your product or service.
• Building Trust: Providing valuable guidance through ‘How-to’ videos builds trust with your audience. When customers see that you’re committed to helping them effectively use your offerings, it fosters a sense of credibility and loyalty towards your brand.
• Increasing Sales: ‘How-to’ videos play a pivotal role in the buyer’s journey. By showcasing products’ features and benefits, they aid potential customers in making informed purchasing decisions, thereby boosting conversion rates and sales.
• Enhancing User Experience: User experience is paramount. ‘How-to’ videos enhance it by offering concise, engaging content that directly addresses users’ needs. This creates a positive association with your brand, making customers more likely to return.

In essence, ‘How-to’ videos go beyond mere tutorials. They empower users, foster loyalty, and contribute to higher sales figures by combining effective communication, problem-solving, and a customer-centric approach.

What are UGC Review videos?

User-generated content or UGC reviews are simply clips featuring content creators reviewing different products. You can use this content to showcase your product. They’re a great way to showcase your product and have your potential customers learn more about it. These products are featured and reviewed in these types of videos. Products include but are not limited to, makeup, toys, kitchenware, and practically any product available in the market.

These days, the format is not just used for explainer videos or for simple demonstrations of products. If you look closely, you’ll notice that most review sites provide information about the strengths and weaknesses of the product. You need to use product reviews to help your business succeed, whether it’s an e-commerce store or a YouTube channel.

Why Should You Make UGC Reviews?

You should definitely consider using social media content to promote your products. Creating videos is a great way to increase traffic to your site, grow your business, and get more customers. Why? Well, that’s because people engage more with videos than with words or static photos.

And that’s where it gets interesting – you can share your life story through vids, images, and more. Everyone these days wants to be a part of the live, global conversation in the digital age. The following are some major advantages of using UGC review videos:

• It increases the engagement of the audience
• Helps in building a strong online community
• Users can relate to reviews.
• Review videos humanize the products, thus adding a layer of reinforcement
• It helps in converting viewers into buyers

Benefits of Making UGC Reviews:

UGC is a powerful content form that many organizations have been focusing on in recent times. There are plenty of reasons why UGC has been making rounds on the internet lately. One major reason is due to the organic nature of this content. In the B2C sector, UGC is a major force, and digital buyers seek such content.

• According to a study conducted by Stackla, 90% of digital buyers said authenticity is the major factor when they are considering buying online.
• This study also opined that 85% of buyers said they put their trust in peer recommendations before buying online.
• 80% of the people said UGC has a key role in making a purchase decision.
• Online buyers said they find UGC 10 times more powerful content as compared to influencer content.
• 70% of the UGC is created and consumed by millennials.

Types of UGC:

Following are the major types of user-generated content. It is not necessary that user-generated content must come from customers. It can be generated by brand loyalists, employees, and dedicated UGC creators. The following are the major types of content that users can make.

• Social media content (tweets about a brand/product etc.)
• Product Reviews
• Testimonials
• Livestreams
• Blogposts
• YouTube channel content

You wake up one day on a sunny morning, and just when you are about to brush your teeth, what you see is you have a broken tap. You can’t just sit there like a toad and wait for it to fix itself. But then again, you’re no expert. Your first instinct will land you on YouTube search where you’ll search for ‘How to fix a broken tap?’. 9/10 times the video will help you out.

What are UGC Reviews Good for?

Review videos are particularly good for the following type:

• Tech products & gadgets
• High-ticket items like home décor
• Beauty and cosmetic products
• Automobiles
• Fashion and apparel
• Online services like a digital course

How to Create a Good UGC Review Video:

You don’t have to be a professional filmmaker to create UGC content. Here is a step by step instructions to help you get started:

• Write a video script: jot down all the major points that you want to highlight. For instance, if you’re reviewing a mobile phone, highlight the phone’s specifications, its build quality, price comparisons, and pros and cons. It’s important to keep things simple and not have to adhere to a rigid format that follows every single word. Your script should help guide you when you record your video. Record your video like this, so you have a point of reference to use in the editing process.
• Filming – A great way to improve the quality of your video is to use a high-quality camera and lens to create high-quality video footage. This doesn’t mean that you have to purchase expensive tools to film your videos. A lot of smartphones today make high-quality videos, and those include iPhone, Samsung, and Android devices.
• Editing – Everyone now has an attention span that is shorter than a goldfish! People don’t want to sit through long videos. They’re too busy, and short attention spans are the norm. You should aim to have a video that’s less than that in order to keep your viewers engaged all the time and not lose their attention.

Tips for Creating a UGC Review Video:

In this step, we’ll discuss some helpful tips for creating videos:

• Have a clear understanding of the features of the product – what the product is, what it does, how it fares against the competition, reviewer’s honest feedback regarding the product.
• Include other people’s opinions – it’s always great to have a second opinion. It adds to the validation. Some YouTubers do it by reading Facebook comments and tweets of opinion leaders regarding the product in the discussion.
• Keep it to the point – don’t lag the video. Just keep it crisp and clean. Keep the edit simpler. Less is often more.
• Be attractive at the start – try to grab attention at the start of the video. If you manage to grasp the viewer’s attention at the start, you are more likely to get him to watch the complete video.

In 2024, Amazon product videos have become an essential part of the digital marketing toolkit. With the rise of e-Commerce and the increasing reliance on online shopping, videos offer a dynamic way to showcase products, engage customers, and drive conversions. Video content helps potential buyers better understand the features and benefits of a product, making them more likely to complete a purchase. Research shows that consumers are more likely to trust and engage with video content compared to static images or text.

Video marketing plays a crucial role in enhancing brand visibility and building trust. Well-crafted product videos can demonstrate real-world use, provide tutorials, and even offer customer testimonials, which help in addressing buyer concerns.

As consumer behavior shifts towards preferring visual content, brands are adjusting their strategies to stay relevant. Buyers today expect engaging and informative content that’s quick to consume. Different video types—such as unboxing videos, detailed product reviews, tutorials, and short ads—are proving effective across platforms like Amazon, YouTube, and social media. These formats not only inform but also entertain, helping brands to create memorable connections with their audience.

VISKI: Citrus Press

Produced by AD.JUST, 2024

Understanding the Product Video Landscape in 2024

In 2024, product videos are evolving rapidly, driven by technological advancements and shifting consumer expectations. Brands are leveraging new trends to stand out in a crowded market and offer more immersive experiences.

Key Trends Shaping Product Videos:

• AR/VR Integrations: Augmented and virtual reality allow consumers to “try” products virtually, providing a more interactive shopping experience.
• 360-degree videos: These give viewers a complete view of a product from all angles, enhancing transparency and detail.
• AI-assisted video production: AI tools simplify video creation by automating tasks like editing, voiceovers, and even scriptwriting, reducing production time and costs.

Why Video is Crucial for eCommerce:

• Studies show that 64% of consumers are more likely to purchase a product after watching a video about it. For platforms like Amazon, product videos not only build trust but also improve conversion rates.
• Videos provide a visual demonstration of product features, answering customer questions and reducing hesitation to buy.

Platform-Specific Approaches:

• Instagram and TikTok: Short, engaging videos with high entertainment value work best.
• Amazon: Informative videos focused on product details and reviews drive higher buyer trust.
• Brand websites: More detailed explainer or tutorial videos can showcase product functionality.

Each platform requires a tailored approach to maximize engagement and conversion.

Types of e-Commerce Product Videos

In 2024, various types of product videos for Amazon and other ecommerce platforms are essential tools for engaging audiences and driving sales. Each video format serves a specific purpose in communicating value, educating customers, or building trust.

Key Types of Product Videos:

• Sponsored Brands Videos: Short, snappy videos designed for social media or PPC campaigns to quickly capture attention and encourage conversions with high-impact messaging.
• Product Listing Demos: These short, engaging videos highlight a product key benefits and features. By breaking down complex concepts, they make it easy for consumers to understand why they need the product.
• Explainer Videos: Demonstrations provide an in-depth look at how the product works in real-life situations, helping potential buyers visualize its use in their own lives.
• Tutorials and how-to’s: Step-by-step guides show customers how to use a product effectively. This format works especially well for tech gadgets, beauty products, or tools, where users need clear instructions.

Other Popular Formats:

• Customer testimonials: Real users share their experiences, building trust and credibility. Testimonial videos add authenticity and can help potential buyers feel more confident in their purchase decisions.
• Unboxing videos: These videos capture the excitement of opening a new product, making them highly popular on platforms like YouTube.

Each format serves a distinct role in the buyer’s journey, from awareness to purchase.

Sponsored Brands Videos

Product Listing Demos

Explainer Videos

Tutorials and how-to’s Videos

Amazon Product Videos: A Key Focus in 2024

In 2024, Amazon product videos are a powerful tool for standing out in a highly competitive marketplace. With video content playing a pivotal role in buyer decision-making, leveraging it effectively on Amazon can significantly boost sales.

Amazon’s Growing Video Commerce Trends:

• Videos are now essential for product listings, especially in competitive categories like electronics and beauty. They help customers better understand the product and make informed decisions.

Optimizing Product Videos for Amazon:

• Follow Amazon’s guidelines: videos should be 30-90 seconds, focus on key features, and use 16:9 horizontal format. High-resolution (720p or higher) and clear product demonstrations are critical.

How Videos Impact Amazon SEO:

• Videos enhance customer engagement, which leads to better rankings on Amazon’s search results. Higher watch times and interactions signal product relevance to Amazon’s algorithm, improving visibility.

Integrating Customer Reviews and Testimonials:

• Including real customer feedback in your videos adds authenticity and builds trust. E-commerce videos that combine product features with customer reviews create a more compelling case for potential buyers.

Creating Sponsored Product Videos for Amazon Ads:

• Sponsored video ads on Amazon are a high-ROI strategy. Focus on short, attention-grabbing content that highlights key benefits within the first few seconds to maximize click-through rates and conversions.

Amazon product videos are a must-have for brands aiming to optimize their presence on the platform.

Distribution and Promotion Strategies for 2024

Effective distribution and promotion of product videos are key to reaching wider audiences and driving conversions. A multi-platform approach ensures maximum visibility.

Leveraging Social Media Platforms:

• Share product videos across Instagram, TikTok, YouTube, and Facebook. Tailor content to each platform: short, punchy clips for TikTok and Instagram Reels, and longer, detailed demos for YouTube.

Email Marketing with Embedded Videos:

• Embedding videos in email campaigns can increase click-through rates by up to 300%. Use engaging thumbnails or GIFs to encourage viewers to click and watch the full video, showcasing product features or promotions.

Using Videos in PPC Campaigns:

• Facebook and Google Ads offer ad formats that prioritize video content. Use compelling videos in YouTube ads or Facebook Video Ads to capture attention quickly and drive conversions. Ensure your video’s message is clear within the first few seconds.

Collaborating with Influencers:

• Partner with influencers to create authentic reviews and unboxing videos. Influencer-led content helps tap into established communities, lending credibility and expanding your reach.

Maximizing User-Generated Content (UGC):

• Encourage customers to create their own product videos. Showcase the best UGC on your platforms, building community trust and increasing engagement through relatable content.

A diverse promotion strategy ensures that your product video reaches its target audience and drives measurable results.

Measuring Success: Analyzing Product Video Performance

Measuring the success of product videos is essential for refining your video marketing strategy. Tracking key metrics provides insights into what resonates with your audience and where improvements are needed.

Key Performance Indicators (KPIs) for Product Videos:

• Views: How many people watched your video.
• Watch time: The total amount of time viewers spent watching. A high watch time indicates engaging content.
• Conversions: How many viewers took action, such as purchasing or signing up.
• Engagement: Metrics like likes, shares, comments, and click-through rates measure viewer interaction.

Using Analytics Tools:

• Leverage platforms like YouTube Analytics, Google Analytics, and built-in social media tools (Instagram, TikTok) to track your video’s performance. These tools offer detailed data on audience behavior, demographics, and video reach.

A/B Testing Video Formats:

• Test different video lengths, styles, and calls to action to see what works best. For example, compare a product demo to a testimonial video and measure which drives more engagement or conversions.

Iterating on Feedback:

• Analyze viewer behavior, comments, and drop-off points. Use these insights to tweak future videos—improving content quality, messaging, and engagement strategies.

By constantly measuring and iterating, you can optimize your video content for better performance and greater ROI.

Future of Product Videos: What’s Next?

The future of product videos is brimming with innovation. Here’s a glimpse of what’s next:

• Interactive Videos: Expect a surge in interactive shopping videos, virtual try-ons, and shoppable content. These videos will allow viewers to engage directly with products, enhancing the shopping experience and driving higher conversion rates.
• Personalized Videos with AI: AI is set to revolutionize personalization at scale. Brands will be able to create tailored video experiences for individual users based on their preferences and behaviors, making every interaction feel unique and engaging.
• Video Marketing Automation: The future holds advanced tools and platforms that will streamline video production and marketing. Automation will make it easier to create, distribute, and analyze video content, saving time and resources while maximizing impact.

Embracing these trends, brands can create more engaging, personalized, and efficient video marketing strategies that resonate with their audiences.

Conclusion

As we move through 2024, the importance of product videos continues to skyrocket. Engaging and interactive videos can significantly enhance customer experiences, boosting both engagement and sales. To stay ahead, brands must delve into creating and experimenting with diverse video formats.

It’s time for brands to dive in, leveraging new technologies and creative approaches to stand out. For brands to remain competitive, optimizing videos for platforms like Amazon is crucial. Tailored content can attract and retain customers, driving visibility and conversions.

Embracing these strategies will enable brands to thrive in the dynamic digital landscape.

Unleashing Creativity: Video Production with Pets

The use of pets in video content has surged in popularity, driven by their adorable and relatable appeal. From viral cat videos to heartwarming dog moments, pets bring charm and joy to online platforms. Their presence resonates with audiences, fostering engagement and emotional connection, making them a staple in today’s digital media landscape.

In today’s digital landscape, creating engaging and authentic videos is crucial. Authenticity builds trust, while engagement drives audience retention and interaction. With attention spans shrinking, impactful videos that resonate emotionally are more likely to go viral and leave a lasting impression, making them essential for effective communication, brand recognition, and online success.

 1. The Charm of Pet-Centric Videos

Incorporating pets into e-commerce video adds a unique and endearing dimension. Their spontaneity, charm, and relatability captivate audiences, fostering emotional connections. Pets evoke positive emotions, making content more shareable and memorable, ultimately enhancing engagement and viewership. Pets in videos offer relatability and emotional connection by showcasing authentic, unscripted moments. Audiences see their own experiences mirrored in the joy, quirks, and companionship of pets. This shared sentiment creates a powerful bond, making viewers more likely to engage, share, and emotionally invest in the content.

2. Factors to Consider Before Filming with Pets

Selecting the appropriate pet for your video is crucial in conveying the intended message to your target audience. Consider factors like pet type, personality, and characteristics that align with your content’s theme and resonate with your viewers.

The pet’s comfort and safety:

Maintaining a pet’s comfort and safety while filming is paramount. Training animals for movies would be a cumbersome process. One should rather focus on creating a pet-friendly environment with familiar props and treats. Make sure to be patient because these are not trained animals. Avoid stressful situations, loud noises, or extended shoots. Have a handler present to ensure the pet’s well-being, offering breaks and providing plenty of water. Prioritize the pet’s health and happiness to produce authentic and humane content.

Preparing a pet-friendly shooting environment:

Here are a few things to consider while creating a pet-friendly shooting environment to minimize stress and get the desired outcome:

• Create a pet-friendly shooting environment.
• Use familiar settings and props to ease their comfort.
• Limit noise and distractions.
• Maintain a comfortable temperature.
• Allow breaks for play and relaxation.
• The majority of the pets are not trained animals, so always have a trusted handler present for reassurance.

Prioritizing the pet’s well-being ensures a relaxed and authentic performance in your video content.

1. DIGGS EVENTUR: Inflatable Travel Dog Kennel

Produced by AD.JUST, 2023

2. PETALUXE Pet Carrier

Produced by AD.JUST, 2024

3. Challenges and Solutions

Incorporating pets in videos can be challenging due to their unpredictable behavior and distractions. Most of the pets are not trained animals. So, they barely have any idea of how to act in such situations. To mitigate these issues, thorough preparation is essential. Work with experienced pet handlers who understand their nuances and know a good deal about training animals for movies. Using animals for filming is a difficult task. Plan shorter shooting sessions to minimize fatigue and restlessness. Use positive reinforcement, treats, and toys to keep their attention. Be patient and flexible, allowing for breaks when needed. Embrace the spontaneity that pets bring, as their unpredictability can sometimes lead to endearing, authentic moments that resonate with viewers. Be patient with your pet. It’s more like training dogs for movies.

Tips to manage pets on set and keep them engaged:

Following are some helpful and practical tips for managing and maintaining pets involved on set.

• Prepare with familiarity:I ntroduce pets to the set and equipment before shooting.
• Use positive reinforcement: Reward favorable behavior with treats and praise.
• Keep it short: Shoot in quicker, focused sessions to avoid fatigue.
• Pet wrangler: Have a trusted handler present to manage the pet. It’s more like training dogs for movies.
• Familiar objects:Use their favorite toys or blankets to provide comfort.
• Stay patient: Embrace spontaneity and be patient; pets may not always follow the script.

Insights on overcoming obstacles while filming with pets:

Experienced video producers suggest the following measures to overcome hurdles while filming with pets.

• Flexibility: Adapt to the pet’s behavior; it can lead to unexpected, charming moments.
• Multiple takes: Be prepared for retakes, as pets can be unpredictable.
• Plan: Outline the shots but remain open to improvisation.
• Patience: Allow breaks for the pet to relax and refocus.
• Positive reinforcement: Reward good behavior to maintain engagement.
• Safety first: Prioritize the pet’s well-being above all else.

3. DIGGS EVOLVE Dog Crate

Produced by AD.JUST, 2023

4. AirRobo Pet Vacuum Grooming Kit

Produced by AD.JUST, 2023

4. Crafting Compelling Narratives

Integrating pets into different video genres requires adapting their role accordingly. In commercials, pets can highlight product benefits through relatable scenarios. In tutorials, they can provide adorable companionship or demonstrate tasks. For social media, pets offer daily life moments and relatability.

The key is aligning the pet’s presence with the video’s purpose while ensuring their comfort and well-being. Pets are storytelling assets, evoking emotions through their actions and expressions. Their loyalty can symbolize devotion, their mischievousness can inject humor, and their companionship can convey warmth. By integrating pets strategically, filmmakers can harness their innate qualities to create powerful, emotion-driven video narratives.

Utilizing pets to tell a story and evoke emotions:

Pets are natural storytellers, capable of evoking a wide range of emotions. Their loyalty can symbolize devotion, their playful antics bring joy, and their comforting presence offers solace. By integrating pets into narratives, creators tap into these innate qualities, crafting stories that resonate with viewers’ hearts. Whether it’s a heartwarming reunion, a humorous escapade, or a tale of resilience, pets enrich storytelling by becoming emotional anchors, creating memorable and relatable content that leaves a lasting impression.

Highlighting a pet’s unique qualities elevates a video’s impact. Whether it’s a dog’s loyalty, a cat’s independence, or a parrot’s playful chatter, these traits create memorable and relatable moments. Content creators can engage audiences on a deeper emotional level by focusing on what makes the pet special, leaving a lasting impression.

5. Capturing Authentic Moments

One of the most captivating aspects of featuring pets in video is the beauty of unscripted moments. These spontaneous and genuine interactions between pets and their owners or the environment can be incredibly heartwarming and relatable. Whether it’s a playful chase, a curious exploration, or a tender moment of affection, unscripted pet scenes have a unique charm that resonates with viewers. They capture the authenticity and unpredictability of the human-animal bond, often evoking a strong emotional response. Embracing these unscripted moments allows for a deeper connection with the audience. It adds a touch of authenticity and sincerity to the content, making it all the more compelling and enjoyable to watch. It is also important to note that sometimes, training animals for movies could be a futile exercise. Let your pets be. Originality has no substitute.

Natural interactions for a genuine and relatable video:

Encouraging natural interactions in pet videos is vital to creating genuine and relatable content. First, create a comfortable and familiar environment for the pet to ensure they feel at ease. Let them explore and engage with their surroundings naturally. Avoid overly staged scenarios or excessive direction, as these can hinder spontaneity. Instead, be patient and observant, allowing for authentic moments to unfold.

Capture their daily routines, reactions to stimuli, and interactions with humans or other animals. These unscripted, real-life moments authentically showcase the pet’s personality and strengthen the emotional connection with the audience, resulting in more relatable and engaging videos.

Balancing planned shots to showcase the pet’s personality:

Balancing planned shots with spontaneous moments is essential for capturing a pet’s true personality in videos. Using animals for filming can be a tricky task because you can’t tell them to act in a certain way. While having a shot list or script can provide structure, it’s equally vital to allow room for spontaneity. Take the process as you are training dogs for movies.

Let the pet’s natural behaviors and quirks shine through by observing them in their element. Be prepared to adapt to their actions and reactions, as these often result in the most endearing and relatable content. The key is finding harmony between the planned shots that convey the video’s message and the spontaneous moments that authentically showcase the pet’s unique personality, creating a well-rounded and engaging viewing experience.

6. Editing and Post-Production

Seamlessly incorporating pet-centric footage into the final video requires careful editing and storytelling. Begin by organizing your footage into a cohesive narrative structure, ensuring a smooth flow between scripted and spontaneous moments. The transition between scenes uses visual and auditory cues, allowing the pet’s actions to complement the overall storyline. Use well-timed cuts and changes to maintain viewer engagement and continuity.

Additionally, consider the pacing and rhythm of the video, adjusting the pet-centric sequences to enhance the emotional impact. By skillfully blending pet-focused content with the broader narrative, you create a cohesive, captivating, and harmonious final video that resonates with your audience. Lastly, using animals for filming will be quite a task. Let the content you make about them. Let them be original. Don’t push them to act in a certain way. If you think this is going to be too much work, you can outsource the process to studio animal services. They can help you in shooting and post production. They can also get you dogs for the film process.

Enhancing the video’s emotional impact:

Enhancing a video’s emotional impact through thoughtful editing involves several vital strategies. Firstly, focus on pacing, allowing emotional moments to breathe using slower cuts and longer shots. Use close-ups to emphasize expressions and emotions, drawing viewers closer to the pet’s experience. Incorporate music and sound design that complements the mood, amplifying the desired emotions. Employ color grading to evoke specific feelings or attitudes, matching the pet’s actions with appropriate tones. Finally, consider the order of scenes to build a narrative arc that heightens emotional engagement. Combining these elements allows you to craft a video that resonates deeply and leaves a lasting emotional impact on your audience.

Utilizing music and sound effects:

Music and sound effects can enormously enhance the pet’s presence and actions in a video. Choose background music that matches the mood and emotions you want to convey:

• Soft melodies for heartwarming moments
• Playful tunes for energetic scenes
• Suspenseful music for surprises

Sound effects like purring, barking, or birds chirping can amplify the authenticity of the pet’s interactions. Ensure the audio complements the visuals, enhancing the viewer’s connection to the pet’s experiences. By harmonizing music and sound effects with the pet’s actions, you create a multi-sensory experience that immerses the audience and enriches the overall impact of your video. At studio animal services, they have got a team who can help you in this process. They have also got at their disposal dogs for filming.

7. Connecting with the Audience

Leveraging the emotional bond between pets and viewers is a powerful way to create a lasting connection. When crafting pet-centric videos, consider relatable scenarios that resonate with pet owners. Showcase moments of love, loyalty, or humor that evoke empathy and genuine emotions.

For instance, the “Hachiko” story, based on the loyal Akita dog in Japan, illustrates unwavering devotion. Similarly, the “Buddy’s Last Goodbye” video touched millions with its heartfelt portrayal of a dog’s farewell to his owner. By tapping into people’s universal love and compassion for pets, you can forge a profound and enduring connection with your audience.

Enhancing positive emotions and brand likability with pet-centric videos:

Pet-centric videos have a remarkable ability to evoke positive emotions and enhance brand likability. Research indicates that videos featuring pets receive more than 300% higher engagement rates than those without. By showcasing heartwarming or humorous pet moments, brands can build a powerful emotional connection with viewers. T

These videos tap into feelings of joy, nostalgia, and empathy, fostering a positive association with the brand. For example, Budweiser’s “Puppy Love” Super Bowl commercial garnered over 60 million views, strengthening brand recognition and likability. Incorporating pets into video content amplifies emotional appeal and leaves a lasting and favorable impression, ultimately driving brand loyalty and consumer trust.

Encouraging user-generated content by involving viewers’ pets:

Encouraging user-generated content by involving viewers’ pets in challenges or campaigns can be a robust engagement and brand promotion strategy. By creating specific pet-related challenges, such as “cutest pet photo” contests or “pet trick” challenges, brands can motivate their audience to participate actively. These initiatives capitalize on the emotional bond between pet owners and their animals, prompting them to share their stories and experiences.

Successful examples, like the “#PetsofInstagram” campaign, have harnessed user-generated content to foster community, boost brand visibility, and strengthen customer loyalty. Involving viewers’ pets showcases authentic interactions and transforms viewers into brand advocates, extending the reach and impact of marketing efforts.

The impact of pet-centric videos:

Pet-centric videos significantly impact engagement, shares, and overall reach in the digital landscape. According to recent studies, social media posts featuring pets receive, on average, more than three times the engagement of posts without them. The emotional resonance pets evoke fuels higher interaction rates, with viewers liking, commenting, and sharing at an increased frequency.

In terms of shares, content incorporating pets experiences a substantial boost. Posts with pets are shared over five times as often as those without. This increased sharing amplifies content reach, extending it to wider audiences. Such organic sharing can exponentially expand a brand’s or creator’s online presence.

Pet-centric videos are a potent tool for increasing engagement and maximizing reach. Their ability to evoke positive emotions and relatability results in higher viewer interaction and an expanded, highly engaged audience. As a result, brands and creators increasingly leverage the charm of pets in their content to achieve these impressive outcomes.

Bottom Line

Incorporating pets into video production offers numerous benefits, including enhanced emotional engagement, relatability, and shareability, fostering brand likability and loyalty. These heartwarming moments create lasting connections with viewers. However, challenges such as unpredictable behavior, the need for careful handling, and potential distractions can complicate the filming process. 

To content creators and brands, harnessing the magic of pets for your video content is an opportunity that should be noticed. Pets offer authenticity, relatability, and a powerful emotional connection that captivates audiences. Despite challenges, the rewards are immense – increased engagement, brand likability, and shareability. By incorporating pets into your content, you create memorable experiences and build a devoted community of pet-loving viewers, fostering brand loyalty and success in the digital landscape.

Having said that, if you believe that shooting pet videos is not your cup of tea, you can get help from a 3rd party film studio such as AD.JUST Production.

The internet has boosted e-commerce and allowed people to know a product up close without even being able to touch it. According to a survey, around 77% of the customers believe that brands creating visuals for their marketing show that they are more interested in connecting with their buyers.

Therefore, manufacturers or sellers need to focus on creating persuasive content to ensure their goods grab the attention of their potential customers. This article will serve as your guide to creating a quality e-commerce product video without any hassle.

Why Product Videos in E-commerce are So Important?

E-commerce seems to be taking the retail world by storm for the last few years and is still rapidly progressing. No wonder it embodies around 10% of the U.S sales market with eBay having more than 25 million retailers and Amazon having 200,000 new memberships every month.

Since product videos deliver information using auditory and visual mediums, viewers are more likely to process and retain that information faster as compared to text. This makes e-commerce product videos an excellent way of helping potential buyers get close to the product and experience it before making the purchase. Moreover, product videos provide a comprehensive view of the items through action, making it easier to assimilate as opposed to lengthy data in written form.

The Effects of Covid-19 on the E-Commerce Industry

One of the most important reasons behind the increasing popularity of e-commerce product videos these days is the evolution of the e-commerce market after the onset of Covid-19. Now, more than ever, people are dependent on online shopping because they are not able to go to the stores in an attempt to prevent the further spread of the virus. This change in the shopping pattern has raised the bar for online sellers and they are facing more struggles to beat their competitors providing similar services.

Types of E-Commerce Product Videos and How They Work

Here are some of the types and examples of effective e-commerce product videos and how they work to help you understand how the above-mentioned elements can be put into work to make your product video more interesting:

Instagram UGC Videos

These videos are more focused on real-life stories in everyday situations. They show how the product has brought a change in the life of its users and delivered what the company advertises or wishes to achieve. This is the reason the opinions and voices of Instagram influencers have become trusted among common people, helping to make the buying decision easier for them by giving in-depth reviews information. However, it can be hard for small businesses to collaborate with world-known celebrities. Therefore, you can work with micro-influencers to target your customers without spending a lot.

The case in point is a testimonial video of Wayfair Nederland in collaboration with Erica Ligenza, an Instagram blogger and influencer.  It was created in a fun way with exciting music playing in the background and showing the blogger trying on different outfits, all under $40. The potential buyers can see how each dress looks and then make the final choice. An affiliate link to redirect the viewers to the website page where they can place their order.

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Amazon Product Videos

KOOTEK is one of the trusted and leading manufacturers of the finest-quality household, electronics, kitchen, and sports goods. You’ll find a video guide for a lot of their products on their official website and e-commerce sites, which shows that the company gives importance to promoting their sales market through amazon product videos. All the e-commerce product videos follow How-to and Demo formats to describe how they can be used in real life and what their various purposes are.

It might seem to be challenging to make an Amazon product video about something as simple as an ice cube tray engaging and unique. For starters, the black and white background makes the visuals appear more noticeable and striking. The amazon product video then shows the specific features of the ice cube tray, its uses, and most importantly, why one should buy it. The unique selling point of the brand is its ease of use, sturdy material, and design.

Click to check more Amazon Video Examples

Lifestyle Amazon Product Videos

Bio Schwarts is known to offer premium-quality supplements to its users. The formulas are designed using natural ingredients in their purest form combined with cutting-edge technology for optimal benefits. The brand is dedicated to sustaining the trust of its customers by continually providing result-oriented supplements.

Collagen Peptides Bio+ is tailored to encourage healthier hair, skin, and nails. The storyline satisfactorily covers everything about the goods, including their specific features, the unique selling points, what it’s intended to do, and different ways of using it. Basically, lifestyle amazon product videos show how the product can integrate into a life of a potential consumer.

New Amazon Sponsored Product Videos

Amazon sponsored brand videos to pop up on the screens of mobiles or desktops of the users as they scroll through the amazon search results. Since visuals are targeted at specific keywords, the ads appear when you type relevant terms in the search box. You can go to the product page with just one click and Amazon will charge the seller per click.

For example, this amazon sponsored ad of Waterdrop Chubby Water Filter Pitcher displays key details, such as pricing, key features mentioned in the title and text, and ratings, etc. the ad is enough to stir the interest of the users. Once they click the ad, they’ll get to know more about the features, installation, and working mechanism of the pitcher filter.

Instagram and Facebook Product Video Ads

Just like amazon sponsored video ads, Facebook video ads are also created with the aim to drive more traffic to the website purchasing page. The more put effort, time, and skills you put into making creative and interesting ads, the more it will pay off because traditional and monotonous ads may seem to be annoying to most users. There are many tools available online to help you create a great social media video ad and take your sales to the next level.

YouTube Product Reviews

Some of the most trending and viewed videos on YouTube include unboxing and product reviews. These videos are relatively straightforward and provide the viewers with somewhat honest and uncensored analyses

This video is by Unbox Therapy, known for unboxing and reviewing the latest technological devices. The influencer doesn’t just open the package to show the inside but also digs deeper into how it’s operated, the pros and cons of the products, and all the tips and tricks related to them.

The newly launched lightweight laptops ad starts with the influencer describing how the packaging of each laptop looks and feels like as well as the features labeled on the official website of the brand and the laptop boxes. He then moves toward opening the box and showing its content with detailed descriptions and comparisons in his testimonials.

Product Video DIY in 2022

If you’re running a small e-commerce business and looking for ways to create good product videos, we’re here to help. You don’t have to spend a fortune on buying special tools or hiring someone to do the job for you. The following information and ideas will help you make an influential video and optimize your sales. So, let’s get to the chase!

1. Prepare

For starters, make sure you have all the equipment required for recording. It will be one-time spending as you’ll be using the same equipment for your future pieces as well. If you’re working with a video production team, they’ll cover everything for you. So, check your list for these items:

• A high-resolution camera (digital camera or smartphone)
• A good quality microphone
• A tripod
• Lights
• Software for editing
• People to be featured in the content (optional)
• And, a set to shoot, the location (optional)

If you’re on a budget and doing a small DIY video, you can still create catchy visuals without using people or a set.

2. Decide Formats

Selecting the right formats according to what you’re intending to use the video for is one of the important steps in creating effective content. Here are some of the commonly used formats to represent your product in an alluring manner:

• Product Close-up: This format is highly suitable for product pages. It demonstrates the items in an in-depth and eye-catching way. If the sale of your product depends on its appearance, then try incorporating a 360-degree view to showcase the item in a detailed manner as if the viewers were looking at them in the store.
• How-to: Ideal for showing how a product works. It’s particularly useful if you’re working on intricate and pragmatic articles. The how-to format works the best for highlighting key features of the product and explaining its different uses so the potential buyers can completely grasp the value of the item being presented. How-tos are not only effective for website pages but also for social platforms and blogs.
• Demos: Just like how-to format, product demos are used to show how a product is used. The only difference is that they show how the product works in real life setup instead of a tutorial. This format makes it easier for the consumers to imagine as if they were using the items themselves. You can use this format for almost everything whether it’s a household item or clothing.
• Installation Guide: One of the biggest hurdles in installing a product is unclear instructions or confusion in the minds of customers. Choosing this format briefly explains the entire process of installation clearly, assuring the customers that they’ll be able to install it conveniently themselves after purchasing. Installation guides are effective for products that involve configuration or building.
• Unboxing: Product unwrapping or unboxing videos are quite popular among customers. People seem to be attracted to seeing a product being unboxed after delivery. This format is especially appropriate for the items that come with fashionable and attention-grabbing packaging. It’s a great idea to intrigue people by showing them the packaging they will receive their product in. Unboxing is great for technological articles and cosmetics, etc.
• Story-telling Style: If your product has a distinctive feature that might help to boost its sale, let your viewers know that. Anything from an innovative design to your personal experience can be helpful in telling the story behind your product. This format is great for telling your prospective customers how and why you created the product.

3. Write a Short Script

While it’s not necessary to write down a formal script, you should jot down a brief script or create a storyboard that includes all the important things about your product that you don’t want to miss out on. Here are a few points to write before you start shooting:

• Key characteristics
• Details of product variants
• The distinct selling point of your product
• Tell your brand story
• Commonly asked questions

4. Set Your Visuals

Once you’re done planning and noting down everything, the next step is to prepare the visuals. This can be done in multiple ways, such as live footage, still photos, stock videos, still graphics, and scrolling screen capture, etc. Live footage needs the right amount of lighting to make the space look presentable and doesn’t require a professional set to make the video appear compelling. A plain, preferably black or white, background is ideal for recording the video of a physical product. This is particularly suitable if you’re also going to publish it on social media and Google Ads. It’s recommended to take some test shots to make sure you’re being creative with the background because your target buyers are a lot likely to notice it. Also, experiment with your camera angels to keep the video interesting.

5. Record the Video

Finally, it’s time to do the action. Remember that your visual content should consist of two parts; introduction and showcasing. To make the video more effective, keep it to the point and brief yet clear and precise. The aim should be to make the viewers understand what the product is and how it works. Take plenty of still photos and close-ups so you have more than enough to add to the video if needed later.

6. Edit the Video

While editing is considered an imperative part of creating a product video, avoid going too far with the effects and editing. People are generally more attracted toward the review or content that feels genuine. Whether you decide to keep it simple or make it look refined, there’s a huge number of editing tools you can choose from according to your desired outcome. Moreover, edit the clips together and adjust them according to the requirements of the different forums you want to post them on.

7. Add CTA

A clear call to action at the end of your video has the power to steer your viewers into taking their best next step. Some of the best ways of adding a CTA are offering a free trial, asking the customers to enter a contest, opening a link to read more about the product, fill in a survey form, and a link to make the purchase. This will drive your viewers and potential buyers to be where you intend them to be. So, use this wisely to your advantage.

8. Posting

After the process of filming, editing, and adjusting the video is finished, now it’s time to optimize and publish it. Whether it’s Instagram, Youtube, or your website page, you need to optimize it to ensure its success. This can be done by doing a proper keyword search, adding relevant tags, fascinating thumbnails, the title, and a description. After it is posted, you can view the progress and note down the factors that keep people watching or where the video starts to lose their attention. This will help you with your next productions.

Final Word

Product videography is not limited to making your product pages reachable but also create awareness about the products, make it convenient to share the products on social media, and boost search engine optimization. If your product video is potent and creative enough to grab the attention of your target audience, chances are it will go viral and play an important role in marketing your product.

Best E-commerce Product Videos of 2023

In the article, we will be focusing on the best product videos for e-commerce of the year 2023. We’ll delineate what makes them better than the others and what are the key elements that these videos stand out from the competition.

By now, it is a recognized fact that the digital industry is on the rise. More people have access to the internet now than at any time in the past. Similarly, the use of smartphones and other digital devices has increased manifolds during the last decade.

This digital revolution has brought about the idea of buying and selling online. More businesses are going towards the click-and-mortar model. Selling online has its prerequisites. Presentable product videos for e-commerce, well-communicated product descriptions and a seamless overall buying journey for the digital buyer are spinal elements for a good e-commerce experience.

1. Superfood Supplement:

About the product:

Manufactured by Bio Schwartz, Green’s Superfood supplement is a dietary supplement. Lately, the demand for such green and organic products has been on the upside for quite some time now. The Superfood supplement is a mix of various vegetables, fruits, and grasses.

The company has branded this particular product as a pre/pro-biotic and as a digestive enzyme supplement. The packing comes with a plastic bottle with a green branding over it. The product is 3rd party licensed for its quality & purity. The licensing adds to the validation element of the product and adds to its ingenuity.

The product is said to purify the body by means of the antioxidants that it possesses, boost energy through the natural supplementary power of green vegetables and fruits. Lastly, it is said to support a healthy weight management system.

About the video:

The e-commerce product video is brief, yet it manages to point out all the essentials of the product in the talk. It is important to note down here the fact that buyers won’t spend much of their time trying to know about the product. So it’s a best practice to express briefly what needs of the buyer the product will be efficiently meeting.

It communicates what the product does, what it is made of, and lastly, by showing it’s a professional graded product, it adds to its authenticity. At the end of the video, the watcher sees different fruits, vegetables, and a jar of juice placed alongside the Superfood Supplement box pack. This reinforces in the mind of the potential buyer that this is a natural product. Why is this an amazing example of the best product video? Because it manages to express all that the customer might be looking for in a short span of time.

2. Lucky Flip

About the product:

Lucky flip is a roulette-style dice and card game for 2-6 players. This game can be played by adults of all ages. The game positions itself on two major elements, i.e., it takes 2 minutes to learn and each game lasts for 25 minutes. So basically, they have positioned the product as a quick means to having fun with friends and family.

It’s a fast-paced game that combines memory, strategy, and luck. The game box comes with a variety of components, namely the game board, cards, scorecards, markers, tokens, and dice. Lucky Flip was launched only last year, and it has already been touted as one of the best card and board games in the market.

About the video:

The e-commerce product video is both short and engaging. It sets the right tone for the product in the market. The video shows a bunch of friends playing the game and having a great deal of fun. The video also indicates a pair of older individuals playing the game, which conveys the message that this game can be played by people from different age groups.

Taking into consideration that the end customer of this game would most probably be the younger lot, it is a wise attempt to keep the video short because normally, people aging 17-25 display brief attention spans while buying online. This video has the qualities of the best product videos out there.

3. Natural Force MCT Oils

About the product:

MCT products, including MCT oils and serums, have been the talk of the town for a while now. This is due to the diverse set of benefits they offer. MCT oils are easily digested, unlike their counterparts, i.e., the other oils we consume in food. Some of these oils also happen to tone down skin infections.

Natural Force’s MCT oil is sourced from 100% organic and sustainable sources. There have been debates on the fact that whether or not MCT is a legit product in terms of benefits the companies claim it offers. Natural Force’s MCT Oils comes with a lab test verification of purity and potency.

About the video:

Making e-commerce videos for products that augment health & fitness is a tricky domain. You need to touch lots of bases to create a good enough compelling message. The e-commerce product video begins with the range of Natural Force’s products on display.

This establishes the very idea that the company is making a diverse set of products in the niche they are in. They then happen to open up about the ingredients and salient features it has to offer. For health and fitness supplements, one thing that the potential is always looking out for is the guide on its dosage.

4. KOOTEK Ice Cubes

About the product:

The KOOTEK ice cube tray comes in a package of four containers. The durable trays are made of fine-quality food-grade platinum silicone, making them food safe. Therefore, you don’t have to worry about ingesting any harmful chemicals. They come with removable silicone lids, which keep the ice clean and prevent any odors from altering the taste of ice cubes. Also, you can stack the trays on top of each other, saving a lot of space in your freezer.

Besides making ice, they can be used for a variety of purposes, such as chilling wine, whiskey, juices, popsicles, desserts, and fruit jellies, etc. The large-sized cubes not only look unique but also keep the drinks cold for a lot longer because they melt slowly, maintaining the taste of your beverages.

About the video:

This is another one from the best eCommerce product videos of 2023, depicting the aesthetics and utility of the product. The video starts by showing how durable these moldable ice cube containers are. It then focuses on different features, including the dimensions, ease of use, and hassle-free storage. The video demonstrates how easily you can remove the ice cubes from the non-stick silicone trays with a push from behind.

Moreover, it shows how you can use this product for other things besides making plain ice. The idea of colorful and fancy-looking statement fruit frozen cubes takes the graphics to a whole new level.

5. Wooden Serving Tray

About the product:

This 19*13 inches handmade wooden tray has a smooth finish to it, a non-slippery inner liner, and robust metal handles for easy handling. You can use it as bar, breakfast, dinner, tea or patio tray, or use it to bring snacks and coffee to your patio. It can also serve as a table when placed on a couch or lap.

This large wooden serving tray is great for any kind of use and makes a great item for home décor. It can add rustic and natural visuals to any room in your house. The compact design allows easy storage. You can also gift this vintage styles item to your loved ones at weddings, birthday parties, and housewarming parties.

About the video:

Again, the video manages to put light on two major aspects of the product, i.e., attributes and utility. This is yet another example of using professional crew for product propagation, making it an eligible candidate to be listed as one the best product videos of 2023. It does add value by giving the it a very reasonable outlook.

The video shows the user using the tray in different settings, such as serving beverages to a guest, using it for a breakfast, or relishing on the couch with a glass of wine and snacks. The ad also includes the specifications like the size and built of the handles.  At the end of the video, the user is wrapping it as a gift, adding another possibility of usage.

6. F100 Powerful Flashlight

About the product:

The F100 is an all-rounder and potent flashlight built for outdoor adventure buffs. It comes with the latest CREE LED technology, enabled with fast charging and an adaptable mounting system. This is not your standard dollar shop flashlight. It tends to fill the gap in the market by offering an aesthetically pleasing product with a variety of features. The F100 is built for travelers, individuals who have a thing for outdoor adventures, and for domestic purposes as well.

The flashlight is waterproof, with 0-100% battery in 60 minutes. It also comes with a built-in 2600mAH dedicated battery, which enables users to charge their phone devices. The push of a single button allows you to switch to different light modes available in the flashlight.

About the video:

The F100 product video for e-commerce focuses on utility, aesthetics, and features. The overall vibe of the video is somewhat raw and outgoing, which gels with the brand persona. The video shows people riding bikes with the F100 mounted on the bike. Then some visuals just present people having a good time which expresses the fact that this is a happy and charming brand.

Then some visuals communicate how to ideas like how to put this on the charge, how to extract the battery, and so on. This is a good example of an eye-catching and best product video because it not only happens to focus on the features and usage, it shows all different sorts of outdoor and indoor settings where it could be handy.

7. EcoFlow Delta Pro

About the product:

Delta Pro is the world’s first portable home battery with an expandable power ecosystem for smart home management, home backup, lower energy bills, and many more. The manufacturer EcoFlow claims that Delta Pro is a breakthrough device that has the capacity to shift the power and energy industry standards.

The product comes along with a set of batteries whose capacity can be enhanced to as high as 25kwH. The device comes along with a smart generator that stores the charge that can be used as a backup during a power outage. Since the power ecosystem is expansive, it enables the user to go off-grid during peak hours, which enables the user to save lots of money.

About the video:

EcoFlow’s product video is longer than most Kickstarter pitch videos. A major reason for this would be the fact that this is quite a technical topic, and the target market would need plenty of information before getting into buying this one. The product video for e-commerce tends to emphasize the value the item may add to the potential buyers in terms of efficiency and savings.

A major chunk of the customers would be the retailers than end consumers. Perhaps this is one reason for lots of technical jargon in the video. Finally, at the end of the video, we see a vast, lush green forest with clouds lurking around. This is to position the company as environmentally friendly.

 8. Mojo68

About the product:

Mojo68 is a new-age wireless customizable keyboard. From the very look of it, it looks like it’s inspired by pop culture with its hip design and cool outlook. Mojo68 comes in 6 styles with multiple keycaps and plugin options. The unique selling point here is the fact that the keyboard is fully customizable, and any user can fully assemble it as per their liking. Mojo68 is designed so as to make the whole typing experience more enjoyable.

The colorful keycaps that come with Mojo68 can be conveniently switched as per the user’s liking. The DIY feature that this keyboard offers probably sets it apart from the competition.

About the video:

As explained earlier, this is a hip product for people to make a statement. The e-commerce product video focuses on its features, their utility, and a guide on how to do various things. This is not a high-end product video, but it manages to spill away all the required info that a potential buyer might be interested to know before buying.

The video is around 2 minutes long, but this could have been better if we look at the kind of product it is and the variety of features it tends to offer.

9. Tego

About the product:

Looks like a bag but the company doesn’t like much calling it one. They have rather named it ‘adventure kit.’ Tego offers a carry solution like never offered before. It’s a revolutionary bag that can be customized as per the user’s need. It can be used as a tool kit, make-up box, camera kit box, or any carrying need that a traveling person might have. It basically comes with 7 unique sections that can be used in a variety of combinations to make a bag catering to your need. The design is very minimalist and utility-based. Tego is made out of tough & durable recycled materials and has been termed TSA Safe.

About the video:

If you are looking out for a minimalist, this might be a good enough example for you. Just like the product itself, it’s a good thing actually that they didn’t try to overdo the production. The simplistic yet slick video, in fact, gels well enough with the brand. The video is most probably made in-house. The major focus throughout the video has been on the the utility and on the variety of ways this can be used. The video could have been a bit shorter than it actually is because a user might lose focus during 2 and half minutes of watching a bag video.

10. Nextube

About the product:

If you have seen any of those cold war movies, you might have seen those weird glowing glass clocks. Well, those were called Nixies. Nextube is but a modern, more urban, and well-designed Nixie with quite a lot of cool features. It offers 6 cylindrical glass tubes, each coming with an IPS display showing you key metrics of modern life. Initially, it might give you the look of just another vintage clock but spending only a few minutes with it, you will get to see the dozens of amazing features it tends to offer.

Nextube gives weather updates, enables you to arrange your schedule, visualize the music, and lots of other cool things. The product is a great mix of vintage aesthetics with modern tech-based design.

About the video:

This is probably one of the best product videos on the list. It begins with a captivating visual where we can see plenty of vintage products like the typewriter, a lamp, classical Marshall Amplifier, and a set of books. This gives a very vintage vibe starting off. This particular video is a telling example of why one needs a professional production team for a product pitch video. Nextube has gathered 2000+ backers on Kickstarter with more than $250k pledged.

The product video for e-commerce not only manages to communicate all major features, but it also happens to set an appealing brand persona.

Best Product Video Post Bottom Line

Product videos for e-commerce are remarkably important in the digital realm. This is due to the fact that the customer is inundated with tons of information online. The only limitation in the digital domain is that the customer does not have one on one exposure.

Adding a video somehow diminishes this very limitation by allowing the user to have a visual experience. Stats also display e-commerce product videos with good imagery helps in enhancing the conversion rate of e-commerce stores.