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TikTok Video Advertising. Why is TikTok Good for Marketing?

TikTok Video Advertising. Why is TikTok Good for Marketing?

by | Nov 29, 2022 | News Archives, social media

It’s safe to say that there is hardly anyone who isn’t familiar with TikTok these days. This video-sharing app has rapidly taken the online world by storm and has become the fastest-growing social media platform. As we know that sound and visuals have a profound impact on the modern world, and numerous brands are using this network as marketing strategies to promote their products and services. It doesn’t only facilitate brands on TikTok to get into action but also to boost their sales through TikTok video advertising. A lot of brands have achieved success through a TikTok marketing agency by offering access to potential customers that other social media platforms may not provide. This is because this social channel offers relatively more exposure, innovation, and creativity.

Besides being a favorite of most teens, this network has risen as a powerful tool that can help you establish an effectual presence of your brand there. Read on to learn how TikTok marketing can be used to your advantage and how you can set up a successful brand on this app.

How popular is TikTok and What’s its Future?

Before choosing it for your brand, it’s important to know the facts and figures describing the popularity of this app. As published by eMarketer Daily Newsletter, this platform is expected to outshine YouTube and other platforms during the current year for average time spent on social media per day by US users.

tiktok video advertising

A survey by the Insider Intelligence suggested that around 50% of the United States generation Z and 38% of adults, in general, make a purchase through social media. 12% of generation Z and millennials used this Tiktok for buying purposes, which puts it at the top after Facebook and Instagram. It’s expected that the number of buyers on this network will increase in the coming few years.

tiktok marketing agency

According to another estimate by eMarketer, looking at the growing popularity of this relatively new platform, US adults are estimated to spend 18.6% of their total social media time using this app in 2024, which shows a huge difference when compared to 4.5% in 2019. 

tiktok for brands marketing

It is predictable to outdo Pinterest this year by becoming the preferred buying medium for 23.1% of US social commerce customers, with Facebook and Instagram still taking precedence.

A report by Jungle Scout proposed that 11% of US buyers opt for the app to start their search while shopping online. It is working on improving its e-commerce search effectiveness to correspond to this behavior of the consumers. Businesses that are not using TikTok video advertising are falling behind in catering to the needs of these buyers. 

tiktok purchase e-commerce trends

What is a TikTok Video Marketing?

As the name suggests, TikTok video marketing is a method of advertising products, services, or content to gain more customers. It utilizes a careful and organized process to promote businesses by creating captivating video content. Different marketing strategies are used for this purpose, which focuses on creating organic and trend-driven content, adding popular and discoverable hashtags to the caption, and getting help from influencers for promotional campaigns for the brand.

 

These strategies are useful in designing 15-60 second long videos that are generally tutorials, dance videos, comedy skits, lip-syncing videos, and a lot more. These entertaining videos have a high chance of going viral because of the app’s high reach, making it a marketing haven for businesses

Why Should You Use a TikTok Marketing Agency?

A TikTok marketing agency is a fast-developing community of companies that are dedicated to assisting brands and marketers in tapping into their creativity and expanding their business through this forum. A TikTok marketing agency encompasses qualified professionals who are good at creating, measuring, and implementing vertical ad to appeal to and inspire potential buyers.

Those agencies can also help with better editing of the videos using fun effects, filters, music overlays, etc. Moreover, they can aid in improving the efficacy of the content by integrating it with other social media networks. In essence, this should be  your skilled partner in helping you create a catchy promotion campaign using video content.

 

AD.JUST PRODUCTION is a video agency that has helped many eCommerce brands to start their advertising in Tiktok with viral vertical videos. We are a team of experienced specialists who can produce high-quality videos that convert.

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tiktok video advertising
tiktok video marketing agency

Why Should You Use TikTok Video Advertising?

With the ever-increasing popularity of this app, it is now ranked among the top online platforms that allow a brand on TikTok to express its creativity. This is the reason this app is now considered one of the essential marketing tools by businesses. The sections below will help you understand why TikTok video production for brands is the right option for your business:

 

  • Easier Marketing

If you’re not using this app as part of your marketing strategy, you’re missing out on a big time. The majority of its users are from the young population. You can connect and engage with the youth by creating videos that appeal to them.

TikTok video advertising for business is an inclusive online social media network for advertisers. It offers all the essential features and tools required for social media video production, TikTok video ads particulary. You’ll be able to launch a successful marketing campaign that will deliver results.

Using the features available for business accounts, you can create an ad or set a budget, find the best audience, evaluate data, create videos, and much more. TikTok allows brands to try out new ideas and find out which ones work best with their potential customers. You can also use a TikTok marketing agency to do all the work for you.

 

  • Re-Invent Influencer Marketing

TikTok video advertising has gained the significance of headquarters for social media influencers who can increase engagement on your account. It’s no secret that many people like to follow what others do. When you share something, they feel compelled to see what else you’ve shared. The social media influencer market is an effective means of intriguing your audience’s interest in your brand.

An influencer may mention your products or services in a video, redirecting viewers to your account or ad. You can also ask them to post links to your website in the description of the video, which could stimulate people to visit the link. This will help you get more views and boost your sales. That’s how influential this app’s influencer marketing can be.

 

  • More Chances of Going Viral

As compared to other social media platforms, the algorithm of this app works differently to make a video viral. For instance, the Facebook algorithm focuses on showing your content to friends and family, which means that it prioritizes or ranks people and content that you already know. This one, on the contrary, isn’t about only reaching the people you know. It’s more related to surprising people and getting them to follow you.

Through TikTok video promotion, your content is a lot more likely to be viewed by an audience who has never seen it before. It indicates that your brand’s TikTok video ad has a higher chance of going viral, even if you don’t have plenty of followers on this site. You don’t need thousands or millions of followers to make your advertising a hit.

 

  • Range of Ad Options

When you have a brand on TikTok, it allows you to create a variety of ads, from short-form videos to longer-form videos to ads that look more like traditional commercials. You can design branded challenges for users that encourage them to participate. Make sure the challenges are something inventive and intriguing, so they have the potential to go viral and generate more publicity for your brand.

5 types of TikTok video ads you can create for your brand on it and drive more traffic include:

  • In-feed ads
  • Top-view ads
  • Brand Takeovers
  • Branded effects
  • Hashtag challenges

 

  • Target the Right Audience

It’s a no-brainer that when you are using TikTok video advertising, the key is to find the audience that matter to your brand. Like any other online marketing platform, TikTok can help you reach your target viewers and steer your ad campaign in the right direction. However, as mentioned earlier, the users are mostly from the young population. It may not prove to be your best bet if you are striving to reach an older audience. According to some surveys, around 60% of the users fall between the age group ranging from 16 to 24. If we increase the maximum age limit to 34, 80% of the users will fall within this range. Hence, be mindful that this platform is ideal if you’re aiming to target young users.

 

  • Edit Videos Like a Pro

Like any other social media network, you can get a lot of attention there. In fact, your content has more chances of going viral when you use TikTok video advertisement. However, you’ll need to establish a strong connection with your audience or create a strong theme to make your brand noticeable and famous. All this can be easy to achieve when you have a great video editor.

Since you need to create a short and fast-paced video for ads, it has a different format compared to other social media platforms. You can add music to your video ad and choose the best format that you want. You can also add stickers to your video and give it a unique look. It is also important to add filters. You can also add text to your brand’s video ad. Your video may go viral on social media platforms if it looks good.

 

  • People Buy What They See

Visuals have gained a massive reputation in the marketing world since there has been a shift in people’s preference for buying products or services via online photos and videos. What you choose to show to your potential buyers is a deciding factor in generating more sales and turning your new buyers into your brand’s loyal consumers. No matter if you choose brand takeovers, regular product videos, or ads to promote your products or services, you have a higher probability of people seeing and buying them.

Even though this platform has only been around for a couple of years, these users have made a big impact on social media marketing. Due to the product-generated marketing, trends have led to the emergence of the phrase “TikTok made me buy it.” This phrase is quite often used as a Hashtag for posting content on this platform too.

 

  • Hashtags Ignite Marketing Campaign

Hashtags are one of the imperative components of TikTok video advertising, as they have the ability to add life to your brand’s marketing campaign. They can be beneficial in driving organic traffic to your video and business account. Some of the effective ways of using hashtags to your advantage are:

  • First and most important step is to hunt for the top hashtags. You can do this by locating hashtags on the “discover” page on your brand’s account. Look for the hashtags that work for your brand or product/service and use them.
  • Take hints from the influencers to find out which hashtags are trending right now. Just copy those hashtags and add them to your video description to see their result.
  • If you can’t find trending hashtags, start by testing standard hashtags, such as #TikTokChallenge, #viral, and #love. Use these popular hashtags and check their effect.

 

  • Content-Focused Approach

Another major reason why you should consider using a vertical ad or hiring a TikTok marketing agency is that unlike other social media networks used for brand promotion, this platform is mainly driven by content. If you’ve been affiliated with the marketing field or have been getting professional help to advertise your products or services, you probably know the significance of content in marketing. The content-focused approach of this network is more likely to yield your desired outcomes and amp up your marketing output. This platform and its users admire entertaining and fun content instead of traditional ads.

Therefore, if you manage to hit the brief with innovative ideas and exciting content, nothing can stop your TikTok video promotion from going viral. Your aim should be to create and deliver content that the users wish to see, making sure you fulfill their needs. Viral ads will then be ranked on the “for you” page of users, enhancing the visibility of your brand.

 

  • Evaluate Analytics for Better Performance

Just like any other online platforms used by different brands to promote their products and services, such as YouTube, Instagram, and Facebook, TiktTok also lets you analyze the metrics and estimate how your creatives are performing. This will allow you to scrutinize the progress of your ad and make further decisions accordingly to boost your marketing efforts.

The readymade analytics can better enable you to come up with an effective content strategy and know what kind of content your audience is more interested in. However, this feature may only be available for pro account holders. The good news is that the “analytics” feature is absolutely free for pro accounts. Just activate this feature on your account and keep an eye on every critical detail related to your brand’s account, like visibility, content, and followers.

Bottom Line

Many businesses have successfully achieved their goals by using TikTok marketing because this platform offers various benefits that are not available on other forums. When utilized properly, TikTok video production for your brand can build an entirely new level of engagement with potential clients.

Marketing there is an effective way of enabling your brand to deliver its content in a natural, genuine, and enjoyable manner. People these days prefer less formal and authentic video marketing, making TikTok video advertising an excellent option for brands. A TikTok video ad for promotion can increase your reach to the clientele by boosting your exposure, which is a lot more likely to help them know more about your brand, buy from it, and stay with your brand.

TikTok Video Production

 

In AD.JUST we make creative social media videos that are fun and engaging to watch. Our vertical formats is perfect for e-commerce barnds, and we produce new content all the time so you can keep your followers engaged.

Request custom quote, our team of experts are waiting to hear from you!

 

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Social Media Video in 2023: The Future of Marketing

Social Media Video in 2023: The Future of Marketing

by | Nov 8, 2022 | News Archives, social media

It’s no secret that video is one of the most popular forms of content on social media. In fact, according to a recent study, 78% of people say they’ve watched a brand’s content in the last week. With numbers like that, it’s no wonder that social media platforms are making video a priority.

Marketers have long known the power of video. It’s an engaging, dynamic medium that can be used to tell stories, showcase products, and deliver messages in a way that is attention-grabbing and memorable. In recent years, we’ve seen a shift towards social media video as more and more platforms embrace native video content. As we move into 2023, it’s clear that the trend is here to stay – and it’s only going to become more important for marketers. Here’s what you need to know about social media video in 2023.

Live Video

One of the biggest trends in social media video is live video. Live video allows brands to connect with their audiences in real-time, which creates an intimate and authentic connection. Live video is also unedited and unscripted, which gives it a sense of immediacy and urgency that other types of videos lack.

While live video is already popular, it’s only going to become more so in the next few years. In fact, 82% of internet users say they would rather watch a live video than read a blog post, and 80% say they would rather watch a live video than read a social media post.

Live video is another trend that’s been on the rise in recent years, and it’s one that’s likely to continue. As platforms make it easier for users to go live and as internet speeds increase, we’re going to see more and more people sharing live videos on social media. This type of content is especially popular with younger users, so we’re likely to see a lot more of it in the coming years

More User-Generated Content

Another trend that’s on the rise is user-generated content (UGC). It is any type of content—text, images, videos, etc.—that is created by users instead of brands. UGC is often seen as more authentic and trustworthy than traditional marketing materials because it comes from real people who have firsthand experience with the product or service.

According to eMarketer, UGC will account for 30% of all online activity by 2023. That number is only going to increase as more brands realize the value of UGC and start incorporating it into their social media strategies.

As technology becomes more and more accessible, we’re likely to see even more user-generated content on social Platforms like TikTok have already shown us just how popular this type of content can be. And we’re likely to see even more platforms emerge that are built around user-generated content, giving people even more opportunities to create and share videos.

UGC provides valuable insights into customer behavior and preferences, and can be a powerful marketing tool for e-commerce businesses. For example, Amazon uses it to help shoppers make informed purchasing decisions. In addition to product reviews, Amazon also displays customer photos and videos in its product listings.

This UGC helps potential buyers to see the products in use, and provides valuable insights into how the products perform in real-world settings. It can also help to build trust between businesses and their customers. When customers see that a business is receptive to feedback and willing to display reviews, it instills confidence in the company and its products. As a result, it can be a win-win for both businesses and consumers.

Request Social Media Video Quote

 

In AD.JUST we make creative visual content that is fun and engaging to watch. Our vertical format is perfect for Instagram and TikTok Reels and Stories, and we produce new content all the time so you can keep your followers engaged.

Request social media video quote, our team of experts are waiting to hear from you!

 

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Vertical videos for TikTok and IG

One of the biggest trends we’re seeing in social media video in 2023 is the rise of vertical format. As people consume more and more content on their mobile devices, there has been a shift towards videos that are optimized for viewing on a small screen. This means that traditional 16:9 widescreen pieces are no longer as effective as they once were.

TikTok reels and Instagram stories have led the charge, with people flocking to these platforms to consume content that is easy to digest and doesn’t require them to rotate their phones. While some traditionalists have decried this trend, there’s no denying that vertical videos are here to stay. And there’s actually a lot to like about them.

For one thing, they make it easy to record hands-free footage. They also provide a more immersive experience for viewers, who can focus on the content without distractions. And let’s not forget that they’re simply more convenient to consume on our phones. In a world where we’re constantly on the go, it’s hard to beat the convenience of vertical videos.

Vertically-oriented videos take up less space on a mobile device screen, making them more likely to be watched all the way through. They also feel more personal and intimate, which is perfect for building relationships with customers and prospects. If you want your videos to be seen by as many people as possible in 2023, make sure they’re vertical.

Closed captions

Another big trend we’re seeing is the use of subtitles and closed captions on your visual content. This is especially important if you’re targeting international audiences or people who are viewing your videos without sound – for example, if they’re watching on public transport or in a place where they can’t turn the volume up. Adding subtitles or closed captions will ensure that everyone can understand and enjoy your videos, no matter where they are or what environment they’re in.

Better Quality iPhone Videos

As phone cameras continue to get better and better, we’re going to see a corresponding increase in the quality of videos on social platforms. This trend is already underway; just take a look at the difference between the videos being shared on social platforms today and those from just a few years ago. The increase in quality is only going to continue, meaning that social media videos are only going to get better and better.

iPhone videos have come a long way in recent years. The iPhone 7 Plus, for instance, features two cameras, one of which is a telephoto lens that allows for up to 2x optical zoom. This means that iPhone users can now capture high-quality close-up shots and videos without having to carry around a separate camera. The iPhone 7 Plus also features optical image stabilization, which compensates for hand movement when taking videos.

In addition to the hardware improvements, the software that powers the smartphones’s camera has also gotten better in recent years. Apple has added new features like video stabilization and slow-motion video capture, and the latest models can even shoot 4K video. All of these improvements have made it possible to capture better quality video with an iPhone than ever before.

 Lastly, let’s mention the new lens kits compatible with smartphones. iPhone lenses are a type of accessory that can be attached to the iPhone to improve the quality of videos. There are many different types of iPhone lenses available on the market, including wide-angle lenses, telephoto lenses, and fish-eye lenses. Each type of lens offers different benefits and can help to improve the overall quality of iPhone videos. iPhone lens kits typically include a selection of different lenses, along with a case or mount that allows the user to attach the lenses to their iPhone. Lens kits can be a great way to improve the quality of iPhone videos and help iPhone users to get more creative with the smartphones videography.

Long Form Social Media Video

Finally, we’re also seeing a trend towards longer online formats. In the past, most videos on social platforms were around 15-30 seconds long – but that’s starting to change. As platforms like YouTube and Facebook continue to invest in long-form content, we expect to see more brands producing longer videos that tell stories, provide educational advice, or just offer an insight into what it’s like to work with them. If you want to stay ahead of the curve, start thinking about how you can produce longer videos that will keep viewers engaged from beginning to end.

Small Business Videos: How to Go Online?

Small Business Videos: How to Go Online?

by | Oct 8, 2022 | Marketing & Branding, News Archives

When it comes to bringing your brand’s presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

1.What are the Benefits of Creating Video for Small Business?

Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:

 

  • Videos are the most alluring form of content
  • They can engage your potential customers on social media
  • You can have access to mobile users through marketing videos
  • They can enhance SEO, conversion, and sale of your products
  • You can boost return on investment with less expenditure on ads
  • They can help you earn customers’ trust and loyalty
  • They can educate and motivate your potential customers

2. What Type of Videos Can You Create?

It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

  • Brand Introduction or Story Videos

The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

  • Product Videos

The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

  • Educational Videos

Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

  • Social Proof Videos

This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

3. Small Business Video Examples

 

Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

  • WARE Company Introduction Video

This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

  • Tiny Mobile Robots Small Business Testimonials 

A product review based on the current client testimonials. Documentary-style interview and aerial footage.

Produced by AD.JUST Production

  • Humidifier Explainer Educational Video

If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

Produced by AD.JUST Production

 

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AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

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4. How to Use Video Marketing to Promote Your Business? 

Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:

 

  • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
  • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
  • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
  • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
  • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

5. How to Get Started with Making a Video?

Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

  • Define Your Goals

The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

  • Increase brand awareness through storytelling
  • Boost sales through product videos
  • Build reliability through social proof videos
  • Educate your buyers through educational videos

These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

  • Brainstorm for Ideas

The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

  • Write a Script

Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA’s (call-to-action), product features, etc.

    • Choose a Location

    Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

    • Contact local Video Production Teams

    Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

    6. Best Practices and Guidelines for Creating a Successful Video Campaign

     

    After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

    • Share on Social Media

    Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

    • Use Video on Landing Page

    You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

    If you’re a new small business, you can use our Start page to create a mobile landing page. It’s easy to link to your favorite videos from YouTube on your page. Just click “Create Video” on the video’s player and select “Link to YouTube video.

    • Work with Influencers

    Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

    If you’re just starting out and you’re looking to work with influencers, look to work with micro-influencers because they’re often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

    • Use Paid Social Advertising

    Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.

    What Are Videographer Prices and Video Production Costs?

    What Are Videographer Prices and Video Production Costs?

    by | Jun 17, 2022 | News Archives

    Whom are you hiring? Where are you shooting? What gear kit are you using? These questions become considerable while making a production budget. Product Videographer prices do not only include the charges of a videographer. A lot more aspects are considered while making a budget. Let’s explore the details of pricing and production cost of videographers and how you can manage everything more efficiently!

    1. What goes into videography pricing?

    Here are some of the key elements that influence and decide the pricing of different videographers:

    • Experience 

    Video production cost greatly and unquestionably depends upon the experience of the video production company you’ve hired. The more experienced it is, the less time it will take to produce a video. This, in turn, will save your money by reducing the number of retakes, dubbing and tweaking by doing it all in one go or two.

    However, if we talk about the price side, the most experienced crew will charge you high because of the quality of the content they will provide you. Conclusively, we can say that a more experienced video production will charge more.

    • Gear Kit

    A DSLR camera can make a simple video. Still, if you want a good quality, you may need a camera with advanced features and lenses, as lenses significantly impact the quality. It’s a no-brainer that you’re hiring professional videographers for a good quality video, and for that, you’ll need many other tools besides a camera. For example, you may need a professional lighting setup, a recording audio setup, or a drone shot, depending upon the required result. Ultimately your videographer price will include charges for this gear kit and the camera. They may have to rent these tools sometimes.

    • Crew/Skillset

    Crew refers to a number of people included in the team. A crew of one or two team members is enough for an inbound video. However, the crew’s size increases as the video’s complexity increases. A complex video requires a variety of gears, and you’ll need a crew to operate each piece of equipment separately and efficiently. If you want a well-produced video, the crew may include a whole team, from producer/director, lighting tech, and sound man to videographer/cameraman and drone operator. And each one of these members will be paid individually. So you’ll have to include their rates in videographer pricing as well.

    • Script Development

    For a great video, one requires a great script. It depends on whether it is entirely written or you must provide an outline to actors or models on camera. Script writing also depends on the duration of the video. Longer the piece, the longer the script. So the videographer’s price will also include the script writer’s rate.

    •  Time 

    Videographer prices don’t only depend on the time spent on a shoot. Instead, these include the whole time spent on the project, from planning for the shoot to post-shoot editing and revisions. So videographer pricing is determined by the time over the entire project, whether an hour, a day or a week. Some videographer prices are according to per hour rates, while some charge according to per day rates.

    • Location 

    Where is your video being shot? If you have a dedicated inbound area for shooting, that’s cool. If not, you’ll have to find a location most relevant to your topic. And eventually, location rent will add up to your production cost.

    • Travel cost

    With location comes the travel expense because the crew will have to travel to the site. Videographer prices will include travel costs in the budget too.

    • The hiring of actors, models, voice-over artists

    This factor depends on the type of video since some don’t require actors or models while others require them. So actors/models will charge according to the duration of the shoot and their experience.

    • Editing

    Here comes the most critical factor. Excellent editing skills can transform a monotonous video into an exciting one by using different effects like graphics, animations, and slow-motions. The editing part is considered post-shooting time, but the editor will include its own videographer prices to the entire video production cost.

    One important thing is that as a client, you must put forward your budget and then ask what the videographers can do in that budget? And what they’ll charge for your demands?

    2. Videographer pricing by the type of professionals:

    Apparently, a videographer’s price includes the whole crew’s budget. However, crew members’ prices depend on the video’s complexity and duration. Following are the day rates of some standard crew members.

    • Director of Photography: $900$ – $1,500

    The role of the DoP is to ensure that every photo or shot is worthwhile and point out when they are not useable. They also closely work with colorists during editing.

    • Producer: $800$ – $1,500

    A producer is an essential crew member responsible for the whole team’s coordination from the beginning to the end of the project.

    • Camera operator: $600 – $900

    Camera operators are responsible for dealing with a variety of cameras. Their pay depends upon their experience.

    • Drone operator: $700 – $1,200

    A drone operator is responsible for using drones to capture photos or footage clips.

    • Gaffer: $750 – $1,200

    He is the light person who is responsible for coordinating all the lights needed on the set.

    • Audio guy/ Sound mixer: $600 – $800

    An audio guy ensures good quality content by checking sound equipment, mic placement, and lip-syncs.

    • Makeup and hair artist: $400 – $700 plus kit

    They ensure that every person who has to appear on camera looks best and prepared. Usually the have additional charger for makeup kit.

    • Production assistant, PA: $250 – $350

    PA ensures everything is ready for the shoot, including the set, crew, and actors.

    Click below to see other videography rate.

    Request videographer prices

     

    AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients. We have been providing custom tailored video solutions for businesses, professionals and individuals since 2014.

    Request videographer pricing, our team of experts are waiting to hear from you!

     

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    3. How to reduce your video production cost?

    If you’re working on a budget but still want to get a high-quality video produced by a qualified videographer, here are some points to consider:

    • Limit pre-production process

    The pre-production process includes all the planning for a shoot, like a concept developing, hunting for location, and scheduling everything, which adds to the budget. You can reduce videographer pricing by doing these things yourself. Or you can hire a local production company that will have everything planned already.

    • Provide your script 

    You know about your product or service more than anyone, and it is better to provide your script to the agency. You don’t have to be a professional to write it. However, you can make a rough outline and give it to a professional videographer, and the videographer will modify it into something ready to be shot.

    • Skip Storyboard

    Not every video requires an artist for a proper storyboard with drawing. You can provide a video treatment document, and any professional videography crew will be able to work on it without any storyboard artist.

    • Use your friends as talents or be a talent yourself

    You can save money by being a talent for your video, or you can have a beautiful co-worker or friend who isn’t shy to come in front of the camera; otherwise, you’ll have to pay for actors/models.

    • Utilize your location 

    Shot locations or studios are expensive and can quickly raise your video production cost. To save money, you can find a nice place or use your office if you have a large conference room or an aesthetic wall. You can also use a bare wall by hanging paintings and some plants. Some companies also provide props and backdrops for the shoot in your office.

    • Provide catering and craftiest if possible

    You have to feed the production crew because it’s a universal fact that one cannot work well while starving. So instead of including catering service in the budget, it would be better if you provide catering yourself. This way, it will cost much less and save some money.

    •  Save with Freelancers

    You can also reduce videographer prices by hiring a freelance videographer and a sound and lighting operator rather than a whole crew. You can hire a company just to check the video for revisions after it is completed.

    IMPORTANT: It’s crucial to note that you should never try to reduce the gear or crew costs. Here you need to trust the company you hired as it is their job to do the correct estimation on what it takes crew and gear to reach the production value you need.

    4. Factors that can affect the price of videography

    Videographer prices can vary according to certain factors. Some of them are discussed below:

    • Complexity of the project

    The more complex a project is, the higher the videographer price will be as it will need more crew members and the expertise of the production team.

    • Deadlines of the project

    It refers to the timeline that the crew needs to finish the whole project, from pre-planning to shooting to editing. If you need your project to be completed urgently, you will have to pay more to cover last minute videographer prices and expenses. Deadlines can range from a day, a week, to a month.

    • Shooting in a public places

    Shooting in public may require you to obtain a filming permit from the local film commission department, sometimes you will also require a police officer or firefighter, or you may need to block the street. This increases your budget.

      • Competition

      The more competition among professionals is in the market, the less they may charge you.

      5. Benefits of working with a professional videographer

      If you’re working with a pro videographer, you will get to enjoy some benefits from them. A few of those are listed below.

      • High-quality equipment

      A skilled videographer will have high-quality equipment, including a lighting setup, a good sound recording setup, and a professional camera and gear, which an amateur videographer mostly lacks.

      • Professional crew

      Professional videographers bring the benefits of the whole crew to the table. The role of each crew member is discussed earlier in this article.

      • Professional editing

      Anyone can make a video, but only very few people can transform a basic one into a great and exciting one through their exclusive editing skills. If you hire a skilled videographer, you’ll also get an efficiently edited and a well-shot content.

      videographer prices pricing price

      6. How to get the most out of your budget?

      Working with a professional crew unquestionably costs you more. But getting a great content doesn’t necessarily have to cost you an arm and a leg. You can focus on certain aspects to get the most out of your video production cost.

      • Shorten the video

      Your budget can be economized by reducing the length of your video. Why stretch a one-minute video if you can convey your message in a 30-second video. Viewers also tend to remain interested in a short video rather than a long one, which makes it dull.

      • Create multiple videos from one footage

      Professional videographers are experts at creating more than one edit from the footage. They won’t have to take multiple footage as creating two footage is twice as expensive as creating one. So they may use the same footage to edit it so that they can make various pieces from it. That’s how they utilize their expertise and help you get the most out of your funds.

      • Use free music

      You can also use free music for your project, which is available online, instead of creating your custom music, which is too expensive.

      • Budget-friendly locations

      It is better to hunt for budget-friendly or accessible locations, especially when working with a product video production company. Please choose to shoot outside because it is free, or you might need a permit that’s not too expensive, so you’ll save a lot by using an accessible location. Or you can also use backdrops in an in-bound location. Either way, you’ll save a considerable amount of your budget.

      Best Kickstarter Videos in 2021

      Best Kickstarter Videos in 2021

      by | Jun 1, 2022 | Kickstarter videos, News Archives

      10 Best Kickstarter Videos of 2021

       

      There is no need to be videography-pro when it comes to producing impactful videos. Making videos is all about telling a compelling story in an interesting manner. We have come up with 10 Best kickstarter videos in 2021 that do not require a lot of technical skills, yet they pitch their respective products quite efficiently and can prove to be instrumental from a marketing perspective.

      These videos can be a treat to your eyes and ears as they are comprised of eye-catching animations, vibrant colors, groovy music, compelling story-telling and much more. Like other marketing campaigns, these Kickstarter videos primarily focus on selling their respective products. However, one thing that you will find interesting here is that almost all the products chosen for this article have a bigger cause. And that is to create a sustainable environment. So without further ado, let’s find out which these Kickstarter videos are.

      1. Freedrum 2 – Our Next Virtual Drum Kit

      About the product:

      Technology has turned out to be the new-age miracle influencing each and every sphere of our lives, and music is no exception. Freedrum 2 is one of the best examples of technological disruption in the music industry. As reflected by its name, it gives you the freedom of playing the drums anytime and anywhere. The conventional drums are large and occupy a lot of space. Plus, they are also loud, and not everyone can buy them due to their high prices. Contrary to that, it is a virtual instrument which means it does not exist in reality. Therefore, no space is occupied, and no noise is produced. They are also significantly affordable.

      Freedrum 2 also comes with a catalog of licensed music so that you can practice accordingly. Unlike conventional drums, it also teaches you how to play, which makes it drum-with-a-tutor. It tells you your progress and the areas where improvement is required. 

      One of the most unique features is the haptic feedback which through vibrations creates a sensation of hitting the drums in reality. Further to this, it also includes a foot sensor that easily gets attached to your pants and works as a bass pedal. 

      Goal: $50,000, Raised Funds: $264,000

      About the Kickstarter video:

      The video seems to be quite promising and delivers all the important details of the product. The best thing about the video is the demonstration of how you can play it. The visuals really catch your eyes, and you feel like having your hands on this device as immediately as possible.

      The video also has quite a young feel, and youth can easily relate to it. It includes the modern-day trends of using social media and sharing your experiences with the world. The people shown in the video playing Freedrum  seem to be adequately trained and use the instrument quite skillfully. The background drumming is ‘cherry on top’.

      2. Nutshell Cooler– Chill by Nature

      About the product:

      A portable cooler that can store your items that require cooling. The insulation of this product is so much effective that it can keep the ice frozen for more than 48 hours. Although it is light in weight and easy to carry, it does not compromise on its style. The product comes up with a minimalistic yet elegant feel. It has a lot of space inside and can carry a good number of products, while folded it can fit into a small-sized closet. Nutshell Cooler can be your essential item on a day-to-day basis while they are best suitable for road trips and camping trips.

      The best thing about it is that this product is with a ‘Bigger Cause’. A cause that is closer to everyone’s heart, and that is to protect the environment and serve those who are in need. Let’s see how it does it. Firstly, it is made up of such material, which essentially makes it an organic product. Where the existing coolers use plastic foams, the Nutshell Cooler is made up of natural fibers. Essentially speaking, this cooler provides insulation through coconut husks which are considered to be a waste product and normally get burned and become a source of CO2. 

      Goal: $30,000, Raised Funds: $167,479

      About the Kickstarter video:

      This is undoubtedly one of the best Kickstarter videos in 2021. It starts with the mission of this product that is to secure the environment and bring a huge change in the lives of the small-scale farmers of the Philippines. From there, it gets shifted to the urban setting, telling you the ways in which the product can be used.

      Watching this video, one also realizes the impact of globalization, that how a product originating from rural areas of the Philippines gets its way to the United States or other countries. The video is simple yet quite effective in delivering its message. The color grading of it is quite soothing, while the music of this video is really refreshing.

      3. Tidbyt – The Retro Display from the Future

      About the product:

      Tidbyt is a modern-age electronic organizer which assists you in day-to-day tasks. It has a very unique feel and looks really pretty anywhere you put it in the room – be it on a table in your room or a bookshelf at your office. Being in the screen size limit of 64 by 32 pixels, it can present all the essential information. You can also customize your product as per your need. There is a collection of apps that you can select, and there you go with your personalized organizer.

      Tidbyt can operate through one app at a time or can cycle through multiple ones at the same time. The product also comes with unique features of adjustable brightness, night mode, and follow the sun mode. You can always remain updated on your schedule, weather updates, traveling timings, upcoming events and much more!

      Goal: $40,000

      Raised Funds: $918,000

      About the Kickstarter video:

      The video starts with a couple being caught up with the excessive bombardment of information due to over-using social media. Then comes a lifesaver – a tiny device that looks simple and promises to make your life simpler as well. The video moves on to depict how it is used by this couple to solve their problems that they face on a every day. It shows how this product has the potential to become one of the most important devices of your life.

      This is a video with a lot of smiles. It gives you a refreshing feel and lightens up your mood. After showing its real-time use, the video then shifts to the narration by its founders, explaining the idea behind coming up with this innovative product. The colors used in this video are quite vibrant, while the music contains a sort of victory feeling as if someone has overcome their life-long problem.

       

      WANT TO PRODUCE A KICKSTARTER VIDEO LIKE THIS?

       

      AD.JUST PRODUCTION knows that great ideas are few and far between, which is why we work with our clients to develop their most creative concepts for the best kickstarter video in 2021. Our team of experts will take your idea from start-to-finish by providing you a one stop shop for all the production services needed in order turn ambitious visions into reality!

      13 + 15 =

      4. Soapbottle – Packaging made from soap

      About the product:

      Plastic-free, Biodegradable, No animal testing, Natural Ingredients, No wastage, No recycling, what does all this reflect for you? Yes, you are absolutely right! The Soapbottle is essentially designed to be ‘environment friendly’ and is in line with the mission of making the ecosystem sustainable. This truly called a soap bottle not only because it contains soap but also because it is made up of soap. It is thoughtfully made as a two-in-one solution. It essentially is a soap bottle containing 100 ml of a soft and nourishing body wash, and after getting empty, it itself works as soap, leaving nothing to get wasted.

      With COP26 pledging to secure the environment globally, what better you can get than this product that saves you from producing any kind of waste in the form of packaging. Apart from the soap bottle, which itself is made up of soap, it also contains a metal closure.

      Goal: €10,000, Raised Funds: €125,497

      About the Kickstarter video:

      This video is as unique as this product is. It gives you a feeling of wanting to know more. Watching the video, one wants it not to end ever. The music used in the video is quite soft and melodious. The narration also gives you a soothing feeling – similar to what you get after taking a bath.

      The video starts with telling you how the product can be used. It also tells you the bigger purpose of this product is to create a sustainable environment by introducing the packaging that becomes part of the circular economy of the product. Watching the video, one gets easily convinced that these soap bottles are not only eco-friendly but also look aesthetic.

      5. Teno by Lumio: Sound in a New Light

      About the product:

      The Idea that the makers of this product tried to sell is ‘Celebration of the perfection in the imperfect. And, they have sold it really well! It is amazingly different from the conventional lamps in the market. Is it a lamp or a speaker? Well, why not have them both in one. Teno emits a soft light that adds to the aesthetic value of its surrounding. While the quality of the sound that this powerful 45mm full-range driver produces is of a high quality characterizing with deep bass and crystal-clear treble.

      The idea of the unusual design of this product is inspired by Kintsugi – a form of Japanese art that inspires to piece together the broken parts instead of throwing them away. It works in quite a unique way and responds to different finger movements across its surface. 

      Wanna enjoy music? All you need to do is to connect Teno with your phone and stream through the playlist of your favorite songs.

      Goal: $75,000, Raised Funds: $396,019

      About the Kickstarter video:

      Quite a simple video, yet it has a strange charisma that gets you completely immersed into it. The video starts with the founder of this product telling you about the inspiration for creating such a unique product.  What differentiates this video from the rest of the other Kickstarter videos is the absence of music in it. The videographer wanted the product itself to be the center of your attention, and the video serves this purpose quite well.

       

      6. Barisieur 2.0 – Coffee & Tea Brewing Alarm Clock

      About the product:

      How is it if you get a cup of coffee/tea at your bedside as you wake up in the morning? And that too as per your preferences. Are we asking for much? Isn’t it the best thing in the world? Well, here you go with Barisieur 2.0 that is an automatic immersion brewer. With Barisieur 2.0, no more need to put effort into making coffee/tea. This device will do it all and that too at the time when you exactly want it. You can set the alarm for Barisieur to start making coffee/tea for you.

      Barisieur 2.0 comes up with futuristic features of automatic start/stop, wireless charging, alarm clock, and smart induction boiling. It also contains a smart mini-fridge where you can put milk. All that Barisieur 2.0 wants is to create convenience in your life and makes you alert. This product has a unique design and comes in two different color schemes, i.e. Blond/White and Walnut/Black.

      Goal: £10,000, Raised Funds: £109,558

      About the Kickstarter video:

      This is one of the most interesting Kickstarter videos. The idea of the product itself quite amazing. Nevertheless, the video makes it even more. The videographer has done justice to the uniqueness of this product and has made a video that is crisp and delivers its message effectively. The video beautifully depicts how you can operate it and how it practically brings convenience to your life.

      7. Larq Pitcher – Pure water beyond filtration

      About the product:

      Larq Pitcher works on the idea of purifying the water beyond filtration. The existing pitchers available in the market adopt a conventional filtration process to purify the water. However, this is not enough to extract out the microbes which get through the filtering mechanism. Understanding this, Larq Pitcher comes with a unique 2-step filtration and purification process. Ever heard the phrase ‘Crystal Clear Water’? 

      Larq Pitcher converts the water into one! Larq Pitcher has a plant-based filter in place that delivers better-filtered water. It efficiently extracts out Lead, Chlorine, Mercury, Fluoride and other smaller particles. PureVis™ UV-C purification is the game-changer here that works as a 2nd step of purification. Even the bio-contaminants at the molecular level cannot get away with it.

      Goal: $50,000, Raised Funds: $771,917

       

      About the Kickstarter video:

      This video explains its product in a storytelling manner. The actors have done a marvelous job here. The video explains the product quite efficiently and depicts why Larq Pitcher has the edge over the existing pitchers, which don’t go beyond filtration. 

      The background music is amazing and fully supports the content of the video. The video tells core science-related stuff in an amusing way and has a comic touch which makes it fun to watch. By the way, don’t miss the ending part!

      8. Granbyware – 100% Recycled Ceramic Dinnerware

      About the product:

      Granbyware is claimed to be the world’s first 100% recycled ceramic tableware. It is made up of factory-produced waste such as crushed glass, old tiles, factory sludge etc. It contains plates and a bowl of big and small sizes. There also is a mug. The makers of Granbyware have not compromised on the quality of the product. 

      They claim to have taken specialist waste management companies and have done extensive research for making this dinnerware. The product is surprisingly beautiful and enhances your experience of eating. To begin with, the dinnerware comes in 4 glaze colors.

      Goal: £50,000, Raised Funds: £68,926

       

      About the Kickstarter video:

      This video is amazingly interesting. It starts with the founders of this product explaining about their inspiration and the process of making Granbyware. The video has an organic feel, while solid colors are used throughout the video. The music is groovy, and the message is clear. At the end of the video, you also find an action call from the makers, which serves as a compelling marketing tool.

      9. RGKit Play: Play with movement like a pro

      About the product:

      A new wireless motion control kit is designed for videographers. The product allows you to add tons of camera/object movements. It comes up with two modes: Manual Mode & Auto Mode. With RGKit, you can control the speed and duration of the movement as well. It also enables you to rotate your camera at a 360° angle and adds stability with its stabilization mechanism.

      RGKit easily gets connected to your phone, through which you can control the movements and can also watch the video effects on your phone’s screen in real-time. The device works at absolute precision, and there is no chance of missing on capturing what exactly you are looking for. With its innovative mode of working, RGKit has all the potential to revolutionize the videography arena.

      Goal: $50,000, Raised Funds: $206,835

      About the Kickstarter video:

      An innovative masterpiece! This video is as innovative as the product itself is. The animators have done a great job here. The colors used are quite aggressive yet vibrant. The video surprises one from the start, and it doesn’t stop till the end. The music is funky and perfectly fits with the video. 

      The video contains several shooting tricks for the learners of videography. The founder of this product gives an in-depth explanation of how to use the product. This video is lengthy as compared to others. However, it never gets boring.

      10. Light Speaker — A portable sound and light experience

      About the product:

      The name of this product, ‘Light Speaker’, carries a dual meaning. They are called light as they are light in weight and can be moved anywhere you want. They are also called Light Speaker because they emit light. Don’t confuse it with ordinary light. 

      The light produced by this speaker resembles the flame and is a result of extensive research on the properties of real flames. The design of these speakers is heavily influenced by the traditional lantern. The Light Speaker easily gets connected through Bluetooth and are equally perfect for outdoor adventures and indoor experience.

      Goal: $44,000, Raised Funds: $165,126

      About the Kickstarter video:

      This one is the longest of all the videos. However, you never feel like being dragged watching it. The idea of getting people closer to fire is really fascinating. You love the way the founders have tried to use this idea and developed this product. The video promises to deliver the best quality sound with this product. The video also shows the dissembled form of the product to depict how it is made.

      The founders of the Light Speaker also tell you about their inspiration and how this product can make a difference to your experience of listening to music. The product is black in color. Therefore, the video also carries a solid black theme. Last but the least, the background music is slow and matches the pace of the video.

       

      Quick Kickstarter Video Estimation!

      Hope you enjoyed our list of Best Kickstarter Videos in 2021, we plan to cover at the end of the year as more crowdfunding videos will be posted.

      Here at AD.JUST we understand all aspects of Kickstarter video production and would love to help you get it done! We do the full circle of crowdfunding videos including locating and talent scouting, crewing&gearing up for the project of any complicity. plus advanced post-production and color correction.

      We are going to guide you through all the complicated specifics of video production and can guarantee outstanding results.

      Contact Us: getquote@adjustproduction.com

      Request Kickstarter Quote

      3 + 1 =

      Video Testimonials: Why They Work, And How to Get Them [Examples]

      Video Testimonials: Why They Work, And How to Get Them [Examples]

      by | May 26, 2022 | Marketing & Branding, News Archives

      What is a Testimonial Video?

       

      A testimonial video is a form of feedback in video format. In video testimonials, your clients talk about their best experience with your product or service in form of the online reviews. Basically, a testimonial video involves the appearance of a customer, and he/she gives an honest opinion about said product. Typically, these videos revolve around pain points and how a particular product solves a problem.

      Customer testimonial videos are among the most influential marketing plans until now, whether you are trying to catch new customers or you want to impress existing customers. Being able to possess impressive feedback about your product from any third party makes a huge difference in upcoming sales. We know well that people do consider almost 10 reviews before making a purchase. For this purpose, testimonial videos are considered to have a great impact on individuals’ decisions. Some reasons why testimonial videos are so persuasive are discussed below.

       

       

      Why do they work

       

      Testimonial videos are considered to be one of the best patterns for content marketing around the world. We are here to encompass the power of a client testimonial video and also describe the method of getting them from customers. Before moving on, we’d like to highlight some compelling constituents of an ideal customer testimonial video. These videos:

      • Trigger sentimental appeal
      • Boost up conversions
      • Give consumers a chance to be an advocate for your products benefit
      • Provide social proof of product
      • Tell the tale of your brand

       

      The Power of Testimonials

       

      Best marketers surely know that the most influential and satisfactory letters are not a result of sales reputations or email drive.

      It’s not enough if you believe in your products and services. Your business’s credibility doesn’t depend on your offers, or it doesn’t validate that you’re the most valid source of data. One of a few things that boost up your worth is positive feedback from happy customers about your product. Consumers reviews elevate other tactics of business marketing strategy.

      By blending both; this type of community influence and sentimental impression in a video, we get the most worthwhile video content that is called video testimonials.

      5 Reasons why Testimonial Videos are So Powerful

       

       

      1. They generate a deeper and more emotional demand for your brand.

      One of the main aims while reaching out to your audience should be to make sure that your audience has confidence in you. Your customers not only want to make sure that you are able to solve their problems, but they also want to be assured that only you can solve their problems more than anyone else.

      In a study published on bigcommerce.com, it is mentioned that if you use testimonial videos on a regular basis, you’re likely to get 62% more profit from each customer whenever they visit your brand. Moreover, a massive of 92% of customers confessed that they depend on customer testimonial videos before making any purchase. Furthermore, almost 90% of customers said that these testimonial videos are as trustworthy as their own suggestions.

      In addition to this and everything else, more than 70% of candidates in this study said that productive and useful video testimonials greatly elevated their credibility in that particular brand. This data demonstrates the power of a positive business testimonial video. But, if you’re still not persuaded that video testimonials are the gold standard for digital marketing – keep on reading this article!

       

      2. They convert.

      The eventual goal of all digital marketers is to transform probable customers into paying ones, and video testimonials are significantly good at converting. 2018 benchmarks study of The Content Marketing Institute disclosed that case studies were positioned at number two, and customer testimonial videos were placed at number three on the list containing types of content that are most often used by digital marketers. Now that we know they use these videos for marketing their product, there is obviously a reason, and the reason is that these work.

      Testimonial is simply a statement from a customer told enthusiastically about the product. Now, if we combine that testimonial in a video with the physical appearance of a customer, we get a huge traffic drive towards our site. It will also increase shares and customer converts, along with building credibility.

       

      3. They provide a chance for customers to be brand advocates.

      If a customer uses your product and it turns out to be a positive experience, that customer will automatically become your brand advocate while sharing his/her experience. These videos allow your value to be increased in the best possible way without appearing too obsessed with your product.

       

      4. Social validity is a powerful decision-making aspect.

      Customers usually trust other customers more than advertising tools. Ponder over it – when you’re looking for several fabulous apartments on Airbnb in search of the ideal accommodation for your next vacation or a trip, you most probably trust amplified reviews from thousands of different customers.

      In simple terms, people more possibly appear to buy a thing that others have already purchased. People are also more likely to believe in a brand by judging number of people who already trust that brand. For that reason, user feedbacks, ratings, post on social media, and some other kinds of user-generated content have appealingly proven to be exceptionally compelling in influencing consumer choices.

      By motivating a customer who loves your product or service to appear in a video to record his/her review, you are more likely to increase your sales. That review will have more weightage when someone is about to buy your product, which in turn, generates more satisfied consumers. It doesn’t matter how rational we are, social verifications always win.

      5. Nothing strikes better than a good customer story.

      Customer reviews are not just compelling, but they also inform about your brand in a complete story. Authentic stories with your unique customers as characters lie at the core of a video testimonial. Every video testimonial tells a unique story about how a certain brand or product, or service assisted a customer in solving an issue or attaining a particular goal.

      When your possibly future buyers can picture themselves as problem-fixers with your product acting as their guide, they’ll be much more possibly make a purchase decision. 

      How to collect video testimonials?

       

      Nothing hits better than a customer testimonial video of a happy client reviewing your product or service. Nonetheless, encouraging them for testimonials and consumer video feedback is very challenging. We have assembled a few helpful tips as a guide about learning how to request and how to gather video testimonials.

      Do following are some trouble-free tips you can use to initiate collecting video testimonials about your product or service:

       

      1. Request customers personally and genuinely

      Send them an email directly or simply call them to check if they would be up for recording a video testimonial. It would be more persuading if you’d send them a video email. In reply to that, they can also send you a video clip about a review of your product.

      Also, anticipate that some customers are more comfortable in front of the camera than others. It will be a great choice if you ask your customers whether they would like to join the community or not. You can also choose some customers on your own whom you believe to be the best for speaking for your product.

      2. Suggest interviewing customers

      Most often, some video testimonials are not used because of their bad quality. In this regard, interviews are a great option as they exclude any heavy recording process, and the quality issue is also somewhat resolved.

      So try your best to offer to interview your customers. By doing this, customers will feel more comfortable, and they will automatically answer your questions authentically. Also, you will end up building that sentimental connection in the video that you are looking for.

      3. Show them why customer testimonials are important

      The way you ask your clients about recording a video testimonial is probably the most important aspect. You don’t have to appear to be forcing someone to record a video for you if they don’t want to. But you have to encourage them by telling them WHY their tale matters to you.

      Send them a brief message such as, “You loved using our product, and we would like you to share your inspiring story with others. Would you please share your experience about how our product helped you in solving your issue?”

      By guiding them throughout their story, you’ll more likely reveal that your product helped them save their time, solved particular issues, or boosted their sales. That’s the content you want to show in your video testimonial.

      UGC Reviews

      UGC video reviews are persuasive because of their authenticity. Following are some examples of video testimonials and UGC reviews.

      User-generated content (UGC) is an incredibly powerful tool for testimonials due to its authenticity and relatability. Unlike traditional testimonials, UGC is created by real customers and users, offering genuine feedback and experiences with a product or service. This authenticity builds trust and credibility with potential customers, as they see firsthand accounts from individuals just like them.

      UGC also brings diversity to testimonials, showcasing various perspectives and use cases. It offers a broader understanding of how a product or service can benefit different people, resonating with a wider audience. 

      Moreover, UGC acts as social proof, demonstrating that others have had positive experiences with the brand. This social validation influences potential customers’ decision-making process, fostering a sense of trust and reliability.

       

      Natural Force Supplements, Customer Review

      Produced by AD.JUST, 2022

      In this heartfelt testimonial video for Natural Force’s Organic MCT oil, we meet a warm and enthusiastic woman in her kitchen, eager to share her experience with the product. With a genuine smile, she gives her glowing opinion on how this incredible oil has become an essential part of her daily routine. Demonstrating its versatility, she effortlessly adds a splash of oil to her morning coffee, elevating its flavor and nutritional value. Not stopping there, in additional scenes she effortlessly drizzles the oil over a fresh salad, revealing how it enhances both taste and health benefits. Her authentic and passionate endorsement of Natural Force’s Organic MCT oil leaves viewers inspired and eager to try it themselves, making it a perfect addition to their own wellness journey.

      Product Video Testimonial Examples

      • Airbnb using the “Regram” Approach

      Airbnb uses the Regram approach to post UGC reviews on Instagram about how their customers loved their homes and enjoyed there a lot and share them with people who rent their homes on Airbnb.  The best thing about this regram approach is that these reviews are not only confined to Instagram but can also be shared on other social media platforms, websites, etc. This encourages others to use their service as they have already seen satisfied customers.

       

      • “Better For It” by Nike

      “Better For It” is a women empowerment campaign particularly related to the women’s apparel of Nike. Nike uses different social platforms to connect with world-class female athletes and encourages them to share struggles, workout rituals, or training sessions. These videos spread a body-positive vibe and increase the value of the Nike brand overall.  

      WANT TO PRODUCE TESTIMONIAL VIDEO LIKE THIS?

       

      At AD.JUST we take immense pride in delivering what our clients value the most: exceptional service, unmatched flexibility, and boundless creativity in crafting solutions. Our team is driven by a passion for bringing your ideas to life in innovative ways, fueled by our proactive and forward-thinking approach.

      When it comes to your testimonial video creation, we leave no detail unattended, ensuring that every aspect is carefully considered and executed with precision. Let us create a captivating and authentic testimonial video that reflects the essence of your brand and resonates with your audience.

      Reach out to us today, and let’s embark on a remarkable journey of company storytelling together!

       

      Request a Quote

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      Customer testimonials in corporate videos

      Following are some ways you can use to ace your digital marketing by using testimonial videos.

      • Leveraging storytelling
      • Having more than one customers
      • Including facts and figures
      • Using sentimental appeal
      • Incorporating unique customer stories
      • Making it a Q&A type of video
      • Making it entertaining

       

      1. Tiny Mowing Robot, Customer Review

      Produced by AD.JUST, 2022

      The team created a customer testimonial how game fields owners and manager can save lots of time while using new robotic technologies.

      2. Google Adword’s testimonial ad

      It’s a story of a woman who ran a dog daycare. She reported that in the beginning, she hadn’t many customers and also showed how Google Adword helped her, and now 90% of her clientelle come through this tool.

      3. Amazon’s Testimonial Video

      Amazon also compiled great customer testimonial video from many customers in which they talk about how Amazon helps them in improving their lives. These videos proved beneficial as it’s a platform that is used by the masses. Customer testimonial video examples like this depict the audacity to affect peoples’ decisions to buy a product.

      FINAL WORD

       

      After diving into this article, it is obvious that high-quality video testimonials are the gold standard for digital marketing especially for eCommerce shop’s product pages. There isn’t any other better way to form connections and credibility with your customers than an authentic and impressive video directly from a customer. Getting great customer testimonial videos isn’t trouble-free, but once you’ve got them, they can prove to be some of the most important treasure pieces of content you’ll ever possess.

      Corporate Video Production San Diego, CA – Get a Quote Now

      Corporate Video Production San Diego, CA – Get a Quote Now

      by | May 26, 2022 | Corporate Event

      How to make best Corporate Video?

       

      So what is a corporate video? Let’s discuss some of the things you should know. If you are a business owner, you need to know what you’re getting into before you go ahead with a corporate film project. Before you start creating your video, you should have a clear objective and goal. This way, you can make sure your project stays on track and meets its goals.

      When it comes to content marketing, creating a corporate video is a great way to break the plateau. When done correctly, a it can increase traffic significantly. If your firm has a corporate film that educates employees about your safety and training procedures, you can use it to make them more motivated to work for you.

      Corporate videos are great for capturing warm leads, reaching new customers and closing sales. When done right, they can even be shared on the internet and become viral. With a companywide email account, it can easily reach many people at once. Ultimately, corporate videos assist companies retain their audiences and grow their business.

      1. The Benefits of Having a Corporate Video

       

      Having a corporate video has a lot of benefits for your business.

      First, it can help you spread your brand’s message to a much larger audience. People love sharing content, so this is a great way to expand your branding efforts. Not only will you be more visible in search results, but you can use this marketing tool to reach out to new customers. If you don’t want to plough a lot of money, you can use it for a short film to promote your business on your own website and other social media platforms.

      Another benefit of corporate videos is that they improve SEO. Search engines like Google are increasingly prioritizing videos over other forms of content. Having a professional corporate production will make it easier for potential customers to find your business. A well-produced content will also increase traffic and SEO. It will also allow you to engage your audience in a more personal way.

      A corporate video can help you train your employees on a variety of topics, including a company’s culture and products. Unlike in-person training, your employees can view your video at their convenience, whether it’s on the bus or at home. Ultimately, it’s a great opportunity to increase employee engagement and empower your senior management team to reach out to all employees.

      2. Creating the Script For Your Corporate Video

       

      Scripting is a critical part of the production process for any corporate video. It will dictate the length of the content of the video. They must be well-written and include details of multiple characters and shots. They must also include the necessary stage and set information. A script must be detailed enough for those assisting with the production to follow the details. The script should also be tailored to the audience and platform for which it is being produced.

       

      • Strong marketing strategy

      First of all, corporate videos should be informative. They should educate and inspire viewers. They should make people want to work for you and want to know more about your business. They should also educate their employees about safety procedures, training procedures, and company state. The key to a successful corporate video is to have a strong marketing strategy. Your company’s vision statement is the most important element whether you are trying to increase sales or get employees to join your company.

       

      • Research your market and competitors

      it’s important to research your market and your competitors to find out what works. Look at the content of your competitors. Study their style, language, and themes. Consider what they do well and avoid making mistakes. By following the guidelines above, you can create a narrative that will be well received by your audience. If you do this, you will be well on your way to achieving your goal.

       

      • Deliver key message

      The script for a corporate video should deliver the company’s key message or sales pitch. Yet, it should also be interesting enough to be read aloud several times. Aloud reading  will help you gauge how long the video should be and how well the lines flow. In addition, read it several times to determine how long it is.

       

      • Clarity

      The script for your corporate video should be written with clarity. A poorly written treatment can lose its focus and make it difficult to follow through with the vision. It should focus on the target audience and the key messages that you want to convey. Otherwise, you may have to rewrite the entire thing. Ultimately, you’ll be disappointed with the results of your project. Your corporate video will not achieve its full potential if your script doesn’t fit the brief.

       

      • Address the problem of your audience

      The treatment should be written to address the audience’s problem and offer a solution. If possible, include data to convince them that the solution you offer is the best option. The end of the script concludes with a call to action. The script should make the audience want to watch the entire video and take action and help the audience make an informed decision. That’s why they are so important!

       

      • Problem-solving

      Remember the goal of the communication: to solve the client’s problem. If you have solved the client’s problem, your audience will be more likely to be convinced. Don’t use too much jargon. The script should read as if you were talking to a friend, not a computer. This way, the viewer will get the message that you’re the best option for the problem.

      3. Choosing the Right Corporate Production Company in San Diego

      When choosing the right production company to work on your project, you need to look beyond flashy advertisements and portfolios of San Diego corporate video production companies. Make sure to consider the company’s experience, reputation, and flexibility. Additionally, you should consider whether video production companies in San Diego offer traditional or full-service production. While some production companies may specialize in one or two types of projects, they may also offer additional services that can benefit your project. To ensure that you are getting the best possible results, check the company’s website and references before choosing a production company to work on your project.

      • Communicate efficiently

      Make sure you communicate your vision and expectations with your production company. A production company that cares about the success of your project should work with you closely and offer references. Ensure that the company’s references are credible and that they maintain a great relationship with their clients. It will give you some insight of how they handle your project and how they work with their clients.

      • Reviews and testimonials

      The first step in choosing the right production company for your project is to find out what their clients are saying about them. Read customer reviews and testimonials, and speak to previous clients to see how their work compares to theirs. You don’t want to feel rushed, and a good production company will make you feel comfortable and give you an understanding of their level of service. A production company with a proven track record and positive feedback from past clients will have a website with testimonials from satisfied customers.

      • Find a company that complements your style

      The process of choosing a corporate video production company is similar to selecting clothing. You should aim to find someone who will complement your style, your needs, and your message. Make sure that they understand your vision and will deliver on that vision. While price will definitely be a consideration, a visual content that is engaging and enticing will have the best ROI. This process is often complicated, and you may not be able to make a decision based on price alone.

      • Define your project goals

      When choosing a production company, make sure to clearly define your project goals. A successful project starts with clear goals. Make sure to set yours first and then work your way from there. After making sure these crucial factors for choosing a production company, you can be sure that your project is in good hands.

      WANT TO PRODUCE A VIDEO LIKE THIS?

      We keep it compact, simple, clear

      AD.JUST PRODUCTION can provide you with something our clients valued the most: great service, being flexible and creative with solutions, creative and proactive with our ideas, and extremely detail-oriented.

       

      Request a Quote

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      4. How to Find and Hire Video Production For Your Corporate Film?

      Invest in high-quality lighting and a good sound system. Quality corporate video production requires great lighting and clear sound. To make your video as compelling as possible, your host should begin with a captivating hook. This can be an unexpected question or some fun fact about the company. The best way to hook the audience is to make it interesting and light. 

      There are many different ways to find and hire a professional corporate crew for your videos. Listed below are a few tips to get started. First, consider the type of content you want to make. Can it be done yourself? If not, what type of budget do you have?

      • Background

      Depending on the length and format of your videos, you may be able to find someone who is perfect for your project. You can even ask them to be a part of a video if they have a background in your industry or have experience in the field. 

      • Variety of skills

      When you hire talent, you should be sure to choose someone with a variety of skills. A good producer will be able to work with many different types of materials, from high-quality animation to informative and fun. The talent you hire should be able to provide the best quality. In addition to hiring a professional, it is best to look for recommendations from your employees or peers.

      • Broaden your search

      It is important for companies to broaden their search to attract the best possible talent. A good video can expand the talent pool for your business. You can use a video to showcase the company’s values and attract new talent. It is important to be authentic and make sure to hire the best talent.

      • Production Quality

      When looking for a talent, be sure to choose those who can convey your company’s culture and values. Videos that are bland or uninteresting will be less likely to engage viewers and lose their interest. Instead, aim for high-quality, positive-sounding video content with an appealing soundtrack. 

      5. Editing and Post Production Techniques Used in Creating Videos

       

      Once the filming and pre-production phases are complete, post-production begins. Post-production specialists edit the footage, add audio, and mix in voice-overs. Once the final product is complete, post-production specialists edit the material using nonlinear editing software. After the editing process, the post-production process adds the final touches.

      There are many different editing and post-production techniques used. Here are some important tips to keep in mind. Post-production can be an important step in creating a compelling video. Whether it is for a promotional purpose, a business presentation, or a personal project, post-production is vital to making your video successful. Listed below are some of the most commonly used techniques.

      • Editing the footage

      Video editing is an integral element of the post-production process. It is important to master the techniques of post-production. The editing process, also known as post-production, involves transforming raw footage into an engaging, professional piece. Using these techniques, you can reach out to your customers through the power of video.

      • Color grading

      Color grading is a process that enhances the mood and helps your audience connect to your story. This involves changing the light and color of the video to create a particular mood.

      • Visual Effects & Animation

      Adding visual effects is a great way to enhance the storytelling and brand image. Visual effects are created by adding special materials, props, or animation techniques. Many visual effects are also combined with professional editing to polish the production process and enhance the storytelling. These techniques are employed for a variety of reasons, including brand building, polishing video production mistakes, and enhancing storytelling.

      • Soundtrack and music

      Soundtracks are another important part of video production. Unlike text, the background music determines the tone of the film. Sad or upbeat music may not suit the message you’re trying to convey. Sound designers also create customized soundtracks for each video. They ensure the volume levels and pacing match the pace of the action. The overall result should blend the various elements smoothly.

      • Sound recording and sound mixing

      There are two different types of sound recording and sound mixing techniques used in post-production. Sound editing involves re-recording audio from multiple sources, balancing the volumes, and adjusting effects. In addition to sound editing, sound mixing also involves combining music tracks and effects. While these techniques are not the same, they are both essential for post-production and editing.

      San Diego Corporate Video

       

      You’re looking for the best corporate videos you can create for your company, and you’ve probably heard about San Diego video production. There are many companies for corporate video production in San Diego, each with its own specialties and rates. To find the best video production in San Diego for your needs, take the time to interview several video production companies in San Diego and discuss your vision. You want to work with someone who understands your goals and can help you achieve them with their experience and expertise.

      A san Diego video production company will be able to create custom visuals that perfectly captures the essence of your business. This kind of services is going to require combined efforts, including the creation of scripts, concepts, shot sheets, locations, actors, and other gear.

      They’ll need to coordinate all the crew members and make sure they have the right equipment. While you can hire all of these elements in-house, many San Diego production companies simply can’t handle so many projects at a time. A San Diego production company that specializes in corporate videos can help you establish credibility and establish your brand identity. 

      Before hiring a San Diego video production company, look at the company’s portfolio. It should have plenty of examples of previous work and a good reputation. Make sure the company is incorporated and has insurance. Having the right employees is key to success. You can’t do it all on your own, so find people who have complementary skills and are able to think outside the box.

      Best Kickstarter Videos of 2020 and Why Are They Successful

      Best Kickstarter Videos of 2020 and Why Are They Successful

      by | Sep 5, 2020 | Kickstarter videos, News Archives

      12 Best Kickstarter Videos of 2020

      New guide to the best Kickstarter videos of the year 2020! We focused on the physical products in this article that can be purchased online at any e-commerce platforms. The products in the videos are picked carefully and they not only look exceptional but can also be found quite helpful in resolving many issues that one comes across on a day to day basis.

      The mere purpose of the Kickstarter videos in 2020 is to promote the respective products and attract investors so that these products can be launched and the maximum number of people can get the benefits of them. So let’s have a look at the selection of the best Kickstarter video production references that can get you inspired if you are planning to produce the best crowdfunding video to launch your brand.

      1. HUNU – The Coffee Cup

      About the product:

      HUNU is an elegantly designed cup that is usable and can be folded down into your pocket. Here the question comes why one should go on to by HUNU when there are a lot of other cups from different companies available. Let’s give you two important reasons. Firstly, the HUNU cups are foldable. This means their size can be reduced to the extent that they get fit into your pocket and you can easily carry them anywhere you want. 

      Secondly, HUNU cups are the most convenient reusable option available. Normally, the other available cups are not recycled/reused and end up being dumped into landfill sites and then washed away into seas and oceans adding up to the water pollution. The paper ones are the reason why millions of trees being cut down to manufacture them. The HUNU cup is the alternative that can easily be reused as it is very easy to be cleaned by hand or in a dishwasher. These are the most portable cups available and can be folded down to 2cm.

       

      Goal: £2,500

      Raised Funds: £214,216

      About the Kickstarter video:

      This lighthearted joyful video will give you a feel that you are watching a travel vlog. This crowdfunding video is highly captivating and shows great storytelling characteristics. You will find yourself completely immersed thanks to its upbeat music.

      The story shares how the idea of manufacturing HUNU cups came into being and how inconvenient the conventional coffee cups available in the market are. They are made of such materials that are usually not recycled and also results in environmental pollution. Being eco-friendly is one of the evergreen trends and continues to take place in 2020 Kickstarter videos. The necessity is the mother of invention, so comes the idea of the product. 

      2. Cinera Edge

      About the product:

      Cinera Edge is a Dolby Digital® certified headphone and OLED that gives you a complete cinematic experience. It is your own personal mini-cinema that you can carry anywhere you go. The headphones produce astonishing 2560×1440 pixels that deliver video enhancement beyond imagination. It is characterized by 5.1 channels of surround sound and produces fantastic audio quality and makes you living the movie. 

      Cinera Edge gives you a 3D display that requires no glasses. This means you’ll be experiencing no filtration by the glasses, the result of which is greater levels of brightness and vibrant colors. If you are looking for enhancing the experience of watching movies and playing games, then this gadget is the best choice that will take your experience to the next level. 

      Goal: $10,000

      Raised Funds: $1,390,783

      About the Kickstarter video:

      Cinera Edge gives you the experience of being actually present in the movie. This crowdfunding video starts with a person wearing the gadget in his home environment. As soon as he wears them up, he finds himself in the actual scene of the movie that happens to be a jungle. The visuals of the video shot in a cinematic quality to represent the idea of video quality that the headphones produce. The audio is extremely enhanced which shows that the producers have worked upon the minute details.

      The idea is pretty simple yet amazing. And that is, you are not watching a movie, rather, you are part of the movie! 

      3. LUCKY FLIP

      About the product:

      Lucky Flip is a modern version of guess-the-number-I-think. It is a multiplayer roulette-style game that combines the factors of memory, strategy, and luck. The game consists of Lucky Flip Board, 100 deck cards, 2 dices, 49 tokens, 6 scoreboards, and 6 dry markers. 

      The rules of this game are quite short and simple that anybody can learn them easily. Lucky Flip has all the characteristics to replace the old and over-played conventional board games.

      Goal: $10,000

      Raised Funds: $1,390,783

      About the Kickstarter video:

      This crowdfunding video consists of 2 parts: the life-style game experience painted in a humorous way, and the explanation part, game rules, cards, tactics. The catchy first part serves to grab the attention of the viewers when the second one main purpose it to guide through the rules, show it’s simplicity and ability to be played with no experience at all and still have fun!

      As the game is quite simple, therefore, you can learn it just merely by watching the video. There is a small founder interview part at the end to add a personal touch to it. This is a great example of one of the best kickstarter videos of 2020 combining all necessary pillars of a good crowdfunding video.

      Produced by AD.JUST Production, Kickstarter video production company.

      4. Analog

      About the product:

      Analog is a physical tool that helps you to become more productive by focusing on the important tasks as per your priority list. Each Analog Card Pack includes 50 cards which can easily last up to one month. The cards are divided into three categories namely: Today Cards, Next Cards, and Someday Card.

      The size of these smooth uncoated paper cards is 3″x5″. Not only that, but you also find a solid walnut base Card Holder that elegantly holds your cards and keeps them in front of your eyes. Analog is a simple yet effective tool that keeps you on track every day.

      Goal: $6,000

      Raised Funds: $451,577

      About the Kickstarter video:

      The Kickstarter video of Analog is as simple as the idea of Analog itself is. No animation, eye-catching colors, yet as effective as Analog. It demonstrates how this simplest productivity system works and includes step by step guide to using this tool to create an impact in your life. 

      The video also shows how Analog has an edge on other digital tools of the same function. It also explains how you can use each category of the card to yield the maximum amount of benefit.

      5. BIGSOFTI: Portable Soft Light

      About the product:

      Bigsofti is a portable LED soft panel for better photos & video by emitting diffused lighting. There is no need to place Bigsofti on a table or a flat surface. It can get fixed onto almost anything be it smartphones, tablets, laptops, computer monitors as it contains a universal clip. Bigsofti does also offers you a range of brightness levels i.e. low, mid, and max. 

      Furthermore, you can also adjust the temperature of the light with the options of daylight, clean white, and tungsten. Bigsofti is powered by a 1500mah battery. Whether you are a YouTuber, selfie lover, filmmaker, or just a normal camera user, with Bigsofti lighting is no more an issue.

      Goal: AU$ 18,000 

      Raised Funds: AU$ 671,832

      About the Kickstarter video:

      The best thing about it is that it compares the conventional option of lighting that is mobile phone flash with a lighting effect produced by Bigsofti. The real-time pictures show how the diffused light enhances the ability of your camera to focus on the object and hence sharper and better pictures are produced. The video also shows different usages of the light. It also gives insights into the idea of developing Bigsofti.

      6. The Microcosm in Glass

      About the product:

      The Microcosm in Glass: Viruses, Bacteria, and Cells are the most captivating microorganisms laser engraved in 3D solid crystal glass. It is a unique piece of art that can add up to the aesthetic features of your house, office, or any place of your choice. Every piece is made up of high-quality crystal glass that they never get yellow as the other cheaper materials like plastic turn over the course of time. 

      Each piece is a genuine scientific model containing a micro-organism. There is a range of organisms encapsulated. These include Erythrocryte, Human Cell, Neuronal Cell, Sperm Cell, Corona Virus, Salmonella, HIV, Bacteriophage, and many more.

      Goal: €14,000

      Raised Funds: €142,558

      About the Kickstarter video:

      This crowdfunding video is as creative as the product itself. It contains the visual depiction of the Microcosm in the glass. You will be surprised to see how much aesthetic these creatures look. Though the audio quality could be improved, the video gives enough details about the selected microcosms. Watching it also feels like you are having a science lecture with amazing visual effects and nice music.

      7. Barisieur 2.0 

      About the product:

      Barisieur 2.0 is an automatic immersion brewer that comes with alarm clock functionality and wireless charging. Barisieur 2.0 gives the experience of making coffee/tea a new dimension. It has a built-in alarm clock that sets the time-period of making your tea ready. How wonderful is that this idea that you’ll wake up with the aroma of fresh coffee which instills extra alertness in you? With Barisieur 2.0 you can enjoy the luxury of having your tea at the comfort of your bed. 

      Not only that, but Barisieur 2.0 can also serve the function of a smart milk mini-fridge. The design of the product is quite unique and can be placed onto a table as an artifact. 

      Goal: £10,000

      Raised Funds: £109,558

      About the Kickstarter video:

      Video production is given extra attention which makes it stand out among others. The video makes you fall in love with the idea of waking up with the aroma of coffee/tea around you and having them ready and served at your bed. 

      The video also shows how you can operate Barisieur 2.0 and what the functions of its different components are. After watching it, you cannot help but appreciate the way this brewer works and how it brings convenience to your life.

      8. Segway-Ninebot KickScooter Air T15

      About the product:

      Segway-Ninebot KickScooter Air T15 is an electric scooter that can very conveniently take you to anywhere. The unique and stylish design is the major selling point of this scooter. The scooter is made up of quite durable material yet it feels so light. This makes it a reliable and stylish companion at the same time.

      On top of that, the scooter can be folded into the half with just a click and then can very easily be moved anywhere or can get fit into minimum space. Air T15 also contains a dashboard that is bezel-less and elevates your overall travel experience.

      Goal: $50,000

      Raised Funds: $435,799

      About the Kickstarter video:

      A Kickstarter video production at its finest, the project is as elegant and stylish as a product itself. It utilized the colors in the most appropriate manner. You will be surprised that the video does not contain a single word yet it delivers its message in its full entirety. This definitely is videography at its best! 

      The video displays shots of the product with cinematic quality.  The features and benefits of the product are comprehensively covered. The use of an upbeat and dynamic soundtrack is a key feature here.

      9. Terraplanter – Inside-out Planter

      About the product:

      Terraplanter is based upon the philosophy of creating a new home for plants. Terraplanter is aesthetically elegant and provides an optimal solution for hydroponic plants to thrive. It holds seeds, water, and provides shape and texture to the plant. The walls of the vessel are made in such a way that water gets diffused through them and maintain a constant water supply to the plant.

      Goal: $20,000

      Raised Funds: $6,391,763

      About the Kickstarter video:

      One of the greatest examples of the best Kickstarter video in 2020 thanks to the simplicity, great contrast color scheme, and stop motion and timelapse technics mixed with the standard footage.  It starts with the manufacturer of the product telling about how the idea of Terraplanter came into being in the first place. The video reveals that it was because of two primary issues that normally gardeners face in-home planting i.e. under-watering and over-watering.

      The result in both cases is the same, the plant not being able to grow. The main purpose of the Terraplanter is to address this deadly scenario. The video with the help of creative animations reveals how the mechanism of water supply in Terraplanter works. 

      10. PICO: A garden in your palm

      About the product:

      Growing plants indoors is no more a dream with Pico. The item consists of a container in which the plant is placed. The container has its own mechanism of water supply. The container also lets you know how much water is available for the plant.

      The most striking feature of Pico is its telescopic LED which provides an alternative to the sunlight. The wavelength of the light can also be adjusted as per the requirement. Pico can also be recharged and its timer allows you to set the timing for the lighting.

      Goal: $10,000

      Raised Funds: $1,500,698

      About the Kickstarter video:

      Another Kickstarter video of 2019 with DIY plants growing.

      Pico has a philosophy of bringing nature home. The crowdfunding video starts with the same theme of bringing improvement to nature and what our conventional ways have been in doing so. With the help of dynamic animations and visual effects it tells how you can grow plants at home using Pico. It excellently synchronized with the background music.

      11. FORGO – Sustainable Powder to Liquid Hand Wash

      About the product:

      Forgo is powered soap that easily turns into a liquid when mixed with water. The basic idea behind coming up with this product is to reduce the waste produced by the used liquid soap bottles. Forgo powder comes in a small paper sachet that can be poured into a reusable good quality soap bottle. 

      Special attention is given to the fragrance of the soap that gives a refreshing experience to the user. It should be noted that these soaps are made up of a minimum number of ingredients, hence, are quite suitable for any type of skin.

      Goal: SEK 100,000

      Raised Funds: SEK 546,912

      About the Kickstarter video:

      Quite a simple video that tells you why in the first place Forgo is need of the hour when there are a lot of other liquid soap options available in the market. It takes you to a short tour of how this powdered soap is manufactured. Then it goes on to tell how you are going to turn the powdered soap into the liquid one. The simplicity of the videography and its comprehensiveness of delivering the message will definitely strike you.

      12. Clicbot – Educational Robot 

      About the product:

      Clicbot is a modular education robot that is consisted of a brain, 4x joints, skeleton, 2x wheels, mount, phone holder, USB type C cable, and Clicbot Acadamy app. There are more than 1000 setups in which you can code the Clicbot and according to which it will reflect its personality.

      Clicbot can walk, climb, dance, race, draw, grasp things, carry things from one place to another, play games, track face, and can do other activities depending on the setup that you have made.  Clicbot is beautifully made with excellent quality material and has all the qualities to become your best companion. 

      Goal: $25,000

      Raised Funds: $903,248

      About the Kickstarter video:

      The Kickstarter video is indeed as attractive as the Clicbot is. The movement of the robot shown in the video depicting its different functions is simply eye-catching. The producer hit the nail in bull’s eye when they showed Clicbot functioning in real-time. The viewer simply finds himself lost in the video, seeing the unbelievable functions of this simple-looking machine. 

      Request Videos for Kickstarter!

      Hope you enjoyed our list of Best Kickstarter Videos of 2020, we plan to cover at the end of the year as more crowdfunding videos will be posted.

      Here at AD.JUST we understand all aspects of Kickstarter video production and would love to help you get it done! IndieGoGo and Kickstarter Video Production in Los Angeles and Orlando for Startup companies. Our second passion is video marketing for e-commerce! Check our blog posts about amazon product video creation and product photography.

      Contact Us: getquote@adjustproduction.com

      Request a Video Quote

      4 + 13 =

      12 Best Kickstarter Videos of 2019

      12 Best Kickstarter Videos of 2019

      by | Aug 7, 2020 | Kickstarter videos, News Archives

      A guide of the best Kickstarter videos from 2019. These are physical products that can be found online or in retail stores. From extremely useful products to items that allow you to have a great time. Each of these videos are listed Kickstarter videos and can be used to inspire people to help launch their products, get funded crowdfunding platforms or both. Producing videos for Kickstarter doesn’t warrant a huge budget. Making a high-quality and informative product video simply entails some creativity on your end.

      1. The Defy Collection – Bras

      About the product:

      The Defy Collection provides a unique approach to the traditional bra. Defy creators claim that bra design has never been truly updated ever since its inception, and now this is the time to change it.

      The collection aims at providing women their “true” bra size, as most women wear a bra, which is not correct for their bust. More astonishingly, the company claims that 80% of women wear the wrong size. With the help of contributions and community efforts, this kickstarter project aims to provide a more comfortable bra for all sizes and offers bras up to H cup and 44 band. This is truly a product made for women, and made by women.

      Kickstarter link

      Goal: $96,000 

      Raised Funds: $136,084

      About the Kickstarter video:

      REAL is the keyword here – that is to say, your video should depict real emotions elicited by real customers using a product. Videos that are review-based establish trust. In this particular video, the audience understands that women made the product for other women. The message is articulated in an engaging and honest manner, and a big budget was not involved. So skipping big production budgets this brand created a very truthful and engaging kickstarter video.

      2. Sisyphus Mini

      About the product:

      Sisyphus combines hi-tech, simple materials and kinetic energy to create beautiful furniture in the form of tables. The kinetic sculpture beautifully created designs on sand, and destroys it to create more design with the help of a simple ball. While it might not sound impressive on paper, the experience and the view is truly mesmerizing, making it ideal for any home or work.

      With Sisyphus Mini, the company aims to provide even more affordable and compact sculptures, which can be installed anywhere in your house or workplace. The sculptures come in a variety of wooden designs, exquisite patterns, and models with LED lighting surrounding the sand field. You can find the right pick for yourself by choosing the mini, as it provides the same design, build and experience at an affordable cost. It comes with the same app and same controllable interface, making it simpler for past users to use it.

      Kickstarter link

      Goal: $50,000

      Raised Funds: $949,575

      About the Kickstarter video:

      The unique idea of the product will definitely get its audience and the way the kickstarter video becomes very personal and touching talking a LOT about the history of creation of this product making it an all family business, these stories are very compelling and easy to watch as you almost watch a documentary on a subject.  You might don’t want this product but as you like the people behind it you would want just to support them in what they are doing by backing this project.

      This video is quite personal and relatable. It discusses what went into the development of the product, as well as how it was made by a family business. The stories are compelling and captivating – its almost like you’re watching a very short documentary. Even if the product itself doesn’t interest people, audiences will most certainly be interested in supporting those behind it. Clear approach, lack of  overselling, unique product and interesting story – these are 4 pillars of this kickstarter video.

      3. iMiro Bike

      About the product:

      iMiro features a truly technologically fast and stylish eBike. It comes in a variety of colors, and most of its features can be controlled via an app. This app can be installed on your smartphone to access the headlight and other features. It brings tons of convenience to the user.

      It can be folded according to your convenience, making it compact and portable to store. The product video demonstrates how the bike is operated, and the built-in rear extractable battery.

      About the Kickstarter video:

      This video displays product shots with cinematic quality. It entails a storyline, product introduction, and an urban-Metropolis vibe. Features and benefits of the product are comprehensively explained through imagery, and a voiceover wasn’t necessary.

      The main indoor and product scenes were shoot with the were done with Red Epic camera while the the remainder of the video entails the use of a GoPro camera, but thanks to professional color corrections and the magic of post-production the viewers can hardly tell. One key aspect of presenting this product’s innovativeness involved the use of an upbeat and dynamic soundtrack.

      Produced by AD.JUST Production.

      4. GEESAA Coffee Maker

      About the product:

      Are you a coffee-lover? If yes, this kickstarter program will truly catch your attention.  The GEESAA coffee maker is made for those coffee lovers that want the trust taste of a barista right at their home or workplace. GEESAA is not a traditional coffee maker, as it makes use of a mechanical spinning arm, which replicates the ideal-hand pouring technique to make top-quality coffee.

      With customizable parameters, and a range of selection of high quality coffee techniques, you will be able to brew the finest coffee, without any extra effort. The unique spinning arm is able to gently pour water in an evenly fashion to extract the true essence of the coffee beans, resulting in a finer coffee.

      Kickstarter link

      Goal: $25,000

      Raised Funds: $39,535

      About the Kickstarter video:

      A stylish, top quality video production is based on the compelling lifestyle everyone would want to have and follow. It was made using the best product video practices as nice and clean beauty product shots, usage situations, appealing color scheme of the whole video. Offering a lifestyle via product has always been a great selling technique and we see a great example of it in this video.

      The content of this stylish and high-quality kickstarter video revolves around a coveted lifestyle. This video uses effective video production techniques, including product shots that are clean and tidy. It shows viewers how the product can be used. You’ll note that the presentation’s color scheme is optimized. Conveying a lifestyle through product use has always served as an effective selling approach, and this video is a terrific example of such a technique in action. The viewer isn’t overwhelmed with technical information, and the brand’s message is simple to understand.

      5. Bitty – Pocket Drum Machine

      About the product:

      Bitty provides a unique gadget for music enthusiasts with its pocket drum machine. If you have been wanting to learn music, but are not too fond of the complicated and expensive gear then this is the perfect find for you.

      Bitty’s Pocket Drum Machine can run as a synthesizer, is able to run on batteries and has swappable software to run different instruments on it. It is small and portable, so you can take it anytime to play with your friends.

      The drums can be played manually, to go along with an acoustic instrument, or the left knob can be used to select patterns and change the speed to either make hip hop beats or dance music. The output produced is 12 bit and it can sound extremely punchy and crunchy, like the early MPC drum machines.

      Kickstarter link

      Goal: $50,000

      Raised Funds: $80,804

      About the Kickstarter video:

      The video discloses both the originality and functionality of the product. It speaks to its target audience in a manner that is easy to understand. Special effects and animation are used to retain the audience’s attention. This video breaks the standard structure of Kickstarter videos in a creative way.

      6. Moramma Brush and Bowl

      About the product:

      Shaving has never been an easy task with Moramma Brush and Bowl. Especially when you’re in a hurry, and wish for your beard to be gone. Skin irritation is one of the perks of shaving, and brush and bowl is aimed at removing this.

      Moreover, having a high sided bowl allows the person to get greater thickness to the lather. This thickness then lubricates the skin properly allowing for the blade to glide over it smoothly, without causing damage. It also acts as a cradle for the brush after you have finished your shave.

      Kickstarter link

      Goal: $19,042

      Raised Funds: $26,279

      About the Kickstarter video:

      The minimalist fresh manner of this kickstarter video supports easiness and slickness of the product design. The color scheme of the video is minimalistic too and goes along with the video general direction. It’s very artsy and doesn’t contain any narration. However, the text wrap used gives the video a cinematic feel. This video is the epitome of minimalist art direction: the only things shown are the two talents and a small portion of a location.

      7. MMclay Ceramics Studio

      About the product:

      Crafts are extremely trendy nowadays. Everybody loves a few crafting items in their home, and the most useful thing is, they can be DIY. MMclay Ceramics Studio brings this art to a new level, by producing a whole range of customized, durable and high-quality dinnerware sets.

      The ceramics studio produces a line of artistic products in San Francisco, and has listed a list of rewards for its backers. It has already found a backing of more than $70,000 at the time of writing this post.

      Kickstarter link

      Goal: $30,000

      Raised Funds: $75,650

      About the Kickstarter video:

      Another Kickstarter video of 2019 with a documentary-like format. The focus of this video is the stories people tell. The viewer hears about the passions of others, stories that touch the audience’s heartstrings. Viewers understand what is important to the people. The interview with the founder is also quite touching.

      One thing that will always be effective when it comes to Kickstarter videos is addressing the lifestyle of certain groups, which speaks to a segmented audience directly. Also, a hand-made trend in producing custom items for lifestyle along with the crafting trends will never get out of the fashion and will be always popular on Kickstarter platform.

      8. Pocket Sized Reusable Cutlery & Chopsticks

      About the product:

      The Pocket Sized Reusable Cutlery & Chopsticks brings a smart concept into play, by mixing some creativity with portability. This simple idea is cunning and brings a reliable solution on the table.

      Cutlery provides these eco-friendly cutlery and chopsticks on the go, which can be fitted into a small box and carried with you in the pocket. The spoon, fork and chopsticks can be assembled for use and can be disassembled to fit into your pocket.

      So wherever you go, your cutlery will always stay with you. The materials made are not cheap and neither plastic nor wood. Stainless steel is used to minimize damage to the environment and the recycled tin case provides for an eco-friendly experience.

      Kickstarter link

      Goal: 5,633 EURO

      Raised Funds: 1,096,885 EURO

      About the Kickstarter video:

      The creative concept of this video is based on the humor approach and recent less waste/eco trends for reusable things. We see a mixture of different types of visuals (animation, iPhone footage, studio beauty product shots, stills, fake stop motion effect, and many more) that creates that funny and upbeat mixed light-hearted video that you can’t stop watching.

      All visuals use the creative voiceover text as a skeleton so you can also notice a great effort of copywriters in creating this narration.

      9. Bullet

      About the product:

      Compact has been made a theme for almost all Kickstarter projects, as people require gadgets and technology, which is portable and easy to carry. Bullet take this to the next level by providing a strong LED light within an extremely small body.

      With a length of 30mm and weight 11grams, Bullet packs 100 Lumens inside. Moreover, it is waterproof, fireproof, and crushproof, making it extremely sturdy and durable. With its incredibly small size and weight, you can carry it anywhere in your pocket. Its outer shell is made of titanium, adding onto its durability.

      Kickstarter link

      Goal: $10,000

      Raised Funds: $237,253

      10. MicroFarm

      About the product:

      MicroFarm brings indoor farming to a whole new level. It provides a readily available infrastructure to grow your plants right in your home. It is easy to install, setup and use. It has already produced a good number of results, gaining a lot of backers.

      MicroFarm makes use of the room temperature, usually around 20 Degree Celsius, for growing microgreens. It utilizes spectrum technology, which allows the plants to grow in 7 to 10 days. The full-spectrum LED grow-light allows the microgreens to develop their full color and flavor. It radiates light at 1250 Lumens, with a 14W light module with replaceable print board.

      Kickstarter link

      Goal: €9,013

      Raised Funds: €96,512

      About the Kickstarter video:

      People are always on the lookout for safe ways to prepare and consume food, and that involves growing food of your own. This particular video is quite vibrant and light. It uses visuals that are naturally saturated to supporting the brand’s message, which is ecologically-based. A mix of customer testimonials, product shots, and a story narrated by the founder are a recipe for a laconic and balanced Kickstarter video.

      11. The Orijin Sponge

      About the product:

      The Orijin Sponge is a 100% all natural and biodegradable sponge, made out of Japanese Konjac Plant Root and is infused with anti-microbial bamboo charcoal. It is able to provide the skin with true care experience, while also heightening your shower experience.

      Today, most bathing sponges that are available in offline and online stores are made up of synthetic oils, chemicals, plastic and artificial coloring. These are a playground for bacterial growth and dank smells, and do almost nothing for the skin. The Orijin Sponge changes this as its powerful fibers are naturally hydrating and alkaline.

      Kickstarter link

      Goal: CA$ 10,000

      Raised Funds: CA$ 325,819

      About the Kickstarter video:

      This bold video’s creative concept is quite simple. Those who made the video used product shots, slow motion, flashbacks, fast montages, and stock footage to convey the message of this video in a creative manner. Note – there is some nudity involved.

      There is a handful of different cool video production tricks that have been used but nevertheless the main tactic was creating a hilarious voice-over text that glue all the pieces together. The result – a funny, entertaining Kickstarter video.

      12. World Map Wood

      About the product:

      World Map Wood 3D is a 3D wooden map of the world, which anyone can put up in their home or workplace. It is truly artistic and eye-catching with each wooden carved structure having its own unique design, color and thickness.

      It is easy to assemble and comes in a variety of sizes, including small, medium, large etc. It features a great product video showcasing the product through a variety of angles, and how it is assembled. Nonetheless, it is made beautifully and can serve to be the best pick for travelers.

      Kickstarter link

      Goal: $5,000

      Raised Funds: $533,530

      About the Kickstarter video:

      Cinematography is quite apparent in this Kickstarter video. It involves the creative use of background music, slow motion, camera angles and motion, color schemes, and a unique voiceover tone. The creators of this Kickstarter video wanted to showcase the product’s scale, as well as how large its global presence is. This video is beautifully made and has a natural tone. It is moving and mesmerizing all the same.

      Request Kickstarter Video Quote!

      Here at AD.JUST we understand all aspects of Kickstarter video production and would love to help you get it done! IndieGoGo and Kickstarter Video Production in Los Angeles and San Diego for fresh Startup companies: crowdfunding and business pitch videos.

      Our second passion is video marketing for e-commerce! Check our blog posts about amazon product video creation and product photography.

      Contact Us: getquote@adjustproduction.com

      Request a Video Quote

      12 + 9 =

      Video Production Due to Pandemic in the US

      Video Production Due to Pandemic in the US

      by | Jun 10, 2020 | Marketing & Branding, News Archives

      Has COVID-19 pandemic affected video production in any way? The answer is a straight Yes!

      Since the COVID-19 pandemic and worldwide quarantine began, we have experienced its adverse effects on every line of work, including video production. The film industry has taken a substantial hit more than any other sector when it comes to restrictions on video production due to lockdown and social distancing concerns.

      Movie theaters and cinemas have shut down worldwide, film festivals canceled or postponed. Some analysts estimate COVID-19 has already cost the global film industry approximately $5 billion. 

      Advertisement is another sector that has felt the impact, and the businesses have no means to advertise their products anymore. This has resulted in a loss of billions of dollars to the video production firms as well their clients who relied heavily on the video content to run their businesses and promotions. 

      COVID-19: What Your Video Production Team Can Still Do

      The Coronavirus outbreak has altered the daily operations of almost every business. The pandemic has created a nuisance, especially for those who mainly rely on in-person interactions and services such as video production industry. In such circumstances, to pull the shutters down on your business operations is the last thing you would dream. 

      However, when you have no other options in situations like quarantine, you can avoid or reduce the impact of the pandemic as an e-commerce video production company by following six simple rules.

      Protect Your Partners and Employees 

      The quarantine’s official slogan is “stay home, save lives,” which means safety first. Unfortunately, due to the contagious nature of coronavirus, people must stay away from each other as much as possible. 

      We all know that video production is all about teamwork, interaction, and hustle, so it makes it harder to follow the protocol needed for social distancing. 

      If you wish to lead your e-commerce video production agency successfully during the pandemic, you must make sure your employees go unscathed during this time. As a video production company, you most likely work with various partners, including actors and actresses. Therefore, it must be your top priority not to put their health and well-being at risk. 

      One of the simplest ways to safeguard the health of your partners and employees is advising them to stay at home. If they can manage a telework set-up at home, it is ideal to allow your staff to work from home. 

      If it is inevitable for your team to gather at the office, but try to restrict the number of employees present at one time. Plus, remind everyone to sanitize and wear gloves and masks whenever they go out in public. 

      Anticipate interruptions

      To be honest, it is already a little too late to anticipate any disruptions or complete halt. You may have most likely experienced it already one way or the other. However, there are still ways that can help you cope. 

      One way is to try and produce your videos in bulk. Whatever your daily output rate of video production, see if you can increase it with all the means you have at disposal. Alternatively, you can encourage your video creators to film themselves at their homes ideally. 

      Of course, it depends on the nature of the video you wish to produce. However, it will give you enough material to work with if your partners can film themselves. 

      Prepare Your Post-Production Team for Remote Work

      As of now, your staff is already at home. Most video production companies normally run post-production operations exclusively from their offices. Therefore, having your video production split-up and off-site presents a challenge. 

      You will have to reorganize your workflow, secure your production material while making it available to your video production team for remote editing. 

      One of the most effective ways to make this happen is by moving your post-production tasks to a cloud-based management service. Such systems and services have features to secure the transfer and storage of your data. This way, your video editors can access all pre-cut material from a remote location anywhere. 

      You can even go a step further instead of using a cloud and adapt a remote online and ingest collaboration tool specifically designed for video production companies. 

      Review Your Client Contracts

      It is high time that you review your client’s contracts. If your clients are postponing or canceling projects, you must ensure your business is secure to cover any related costs. 

      For any new contracts, make sure that you add an addendum to your commercial agreements. This must state clearly on who will be covering the costs for relocations, cancellations or postponements due to COVID-19 quarantine. 

      Rely on Local Talent

      You must realize that quarantine measures will not start to relax at the same pace everywhere. So even if the restrictions loosen in one area or state, there may still be social distancing and travel bans in other places. So when your video production agency resumes filming on locations, you must choose local locations. 

      It will not only reduce the costs but also lower the disruptions and risks associated with traveling to other locations. Similarly, you must rely on local talents, such as directors, camera crew, and actors, to reduce health risks. 

      Pivot Your Services

      As your final step, you must adapt and keep your video production company running through the COVID-19 pandemic by transforming your services. If you are experiencing regular projects drying up, offer production services geared toward and in-line with the current situation. 

      You can propose creative ideas to produce public service and information announcements for local and government agencies. You can also offer to provide internal videos for companies working remotely to train and help their employees cope with the pandemic and its challenges. 

      Offering video production services to create entertainment content such as workout videos and cooking tutorials may also help you to generate some business in current circumstances. 

      You can provide a variety of videos while offering to add animations or produce self-shot footage. It is a great way to help video content creators who would otherwise not have the opportunity or courage to produce their videos. The most creative ideas you can come up with, the more chances you have to generate more business. 

      E-Commerce Product Videos: It ALL Comes Down to How Fast You Adapt

      A decent product video could be well worth thousands of sales depending on how well it appears in the search listings. According to a report, your product can help in sales conversion if it appears within 70 percent of the top 100 listings searches. 

      It also depicts that 64 to 85 percent of viewers are more likely to buy your product if there is a product video available. Therefore, it is a marketing strategy and force you cannot afford to ignore during the pandemic. 

      Online video marketing has been popular for a while now. There are no more sluggish internet connections with faulty technologies, and the viewers are turning more and more towards online services and products. 

      Social distancing and isolation have made it even more ideal for reaching your consumers in the comfort of their homes. Even the most innovative entrepreneurs and smart companies are moving to the online broadcasting medium, such as videos, and turning it into a communications cornucopia. 

      If you are still wondering whether to adapt to e-commerce video production for your e-commerce website, do not wait any longer. The verdict is in. Online video service such as Shopify video is the next big thing, and the experts are betting on it to grow exponentially in the next few years. 

      Amazon is another prime example; they decided to adapt to changing demands amidst the COVID pandemic and started focusing on Amazon product videos to showcase the products.

      Similarly, a UK company known as GoPromotional created marketing videos of over 4,000 products and observed a 100 percent increase in their sales conversion from their visitors viewing the videos. There was a 7.5 percent overall increase in conversion along with SEO improvements. 

      Here as some other reasons why e-commerce video production will help your business sell more online. 

      E-commerce Video Production Boosts Conversion

      According to a report, using e-commerce video production increases conversion up to 85 percent. It also increases email clicks by 96 percent and helps SEO ratings as well. This strategy also reduces your product returns up to a quarter. 

      The Top E-commerce Retails Are Using Videos

      The top online retailers are focusing on product video creation to make their e-commerce listings stand out on video services such as Amazon product videos and Shopify videos, etc. If you are an e-commerce retailer interested in showcasing your brands and products on Amazon, Shopify, or your own website, you can use services such as Ad.Just Production to help you with your e-commerce video production. 

      Consumers Love Education Content

      According to research, educational videos capture your consumer’s attention, and half of the consumers have more confidence in buying the product when they watch the product video. 

      How Shopify Partners Can Use Videos in their Favor

      One significant aspect of a Shopify video is that most consumers prefer watching a video over reading product details.

      Try to remember when was the last time you preferred reading a newspaper instead of watching the news. It will give you an idea of how effective and grabbing videos are, and this phenomenon spans over almost every demographic and industry. 

      StacksAndStacks.com is an e-tailer in organization housewares. They published a report stating that their visitors were 144 percent more likely to buy after watching their product videos than those who did not watch the video. 

      Unique Uses of Video Marketing

      Increasing sales conversions requires more than just sticking to your product video on a YouTube advertisement or your website. You have to come up with creative ideas with an edge to help improve your consumers’ browsing and shopping experience. 

      For example, you can ask a video production company to create videos with embedded “hotspots.” These hotspots are basic features that make certain parts of your product videos clickable. Like if there is an outfit worn by a model in the video, the consumer can click on the dress to take them to the product page and add it to their cart, etc. 

      If you are struggling to sell products through a shopping cart, you can still benefit from the personalization features of the videos. For example, if you are looking for a way to improve your customers’ experience, you can offer live chats, a video tutorial for services and products, etc. 

      How to Produce Kickstarter Videos

      It is a simple five steps process to create a compelling Kickstarter video during Covid-19.

      Be Yourself

      Community is at the core of Kickstarter’s primary goals. In most cases, people invest in who you are as much as they fund your project. They want to see you, get to know what motivates you, what your passions are. 

      Your viewers also want to ensure that you are competent and trustworthy. When you are on a camera, you must muster up all the energy and bring your “A” game while smiling and having fun. 

      Keep them Snappy

      You must keep this in mind that most people tend to have shorter attention and concentration span. According to a report, the consumer’s attention span can be as short as eight seconds. Chances are most viewers are not going to sit through your five-minute storytelling video to figure out if you have what they need. 

      Therefore, you only have the initial ten seconds or less to hook and grab the attention of your viewers and convince them that the video is worth watching till the end and that you or your services are worthy of their investment. 

      Cover the Basic

      You must cover five essential topics in your videos that are as follows:

      • Who you are
      • The story behind your product or project
      • Explaining why you need their support
      • Talk about the awesome rewards you are offering 
      • Thank everyone 

      Keep it Legal

      Whether it is a business venture or a personal project, you must beware and avoid violating any copyright laws. These include music, photos, logos, and videos. Always use royalty-free content from various sources such as TuneFruit, SoundCloud, iStockPhoto, etc. 

      Close the Sale

      By the end of the video, you must state the rewards clearly and finish it with a specific call to action, inviting viewers to click the button to back your project or subscribe. 

      Great Brand Commercial for Businesses

      Although the entire country is in the state of lockdown, you can still produce a significant brand commercial from remote locations. Therefore, you must brainstorm ideas with your colleagues and employees to create an attractive brand and product advertisements. 

      However, you will need some essential tools for video production; these include:

      • Camera
      • Tripod
      • External microphones
      • Gimbal
      • Lighting
      • Editing and production software
      • Transcription services
      • Video editing hardware

      Hire Professional Videographers

      You might say, “Our company does not have any knowledge about video production.” You do not have to worry as there is fierce competition in the market where video production companies are offering remote e-commerce video production services like Ad.just Production. You can always contact them to discuss your needs and budget to produce a quality product video.

      Request a Video Quote

      13 + 9 =