What is Branded Video Content
Branded content works a bit different than traditional advertising. This kind of advertising is not talking about the product benefits directly but using a storytelling approach to create some valuable stories. Those stories are then relevant to the audience and they help build-in the product in itself.
What does creating valuable video content mean for the future of your marketing strategy?
The answer is not far-fetched: branded content is here to stay, and it will continue to grow. If you haven’t started already, it’s never too late!
Why Branded Content Works
High Efficiency
This tool will help you connect with your customers in an authentic and real way. It helps with sales, awareness, advertisement and brand loyalty you tag it as.
Engagement
Using a story is necessary. So not only the product lingers in their mind, the story does. Grab the attention of a modern consumer and drive real engagement through that content.
Long term investment
Branded videos can educate viewers, teach them something new, entertain, and even amuse them. Keep them deeply involved in the shown content so they come back at a later date.
Branded Video Collaborations 2019
About The Project
Composer Tyler Bates for Cirque Du Soliel Show R.U.N.
Client: Cirque Du Soleil/ CDS
City: Los Angeles
Tyler Bates is an American musician, producer, and composer for film, television, and video game scores. His works include films like Dawn of the Dead, 300, Sucker Punch, and the John Wick franchise.
In this video, Tyler talks about his creative collaboration with Cirque when he was hired as a composer to create a soundtrack for a new CDS show R.U.N.
DP, Post-production: Alex Jopson
Sound: Alex Anikin
Camera: RED EPIC-W, 8K
About The Project
Wilson Sports Premier. D’Antre – Cancer Survivor
Client: Wilson Premier Baseball
City: Auburndale, Florida
Premier League Baseball Championship in Florida sponsored by Wilson Premier Baseball. It’s a yearly event that Wilson covers with its branded video productions for their website and Instagram.
We tell a story of D’Ante Starks, a young incredible baseball player, and a cancer survivor.
DP, Post-production: Alex Jopson
Drone Operator: Eugene Telegin
Camera: RED EPIC-W, 8K
About The Project
How This Athlete Became The Lead Female Character at Cirque du Soleil
Client: Cirque Du Soleil/ CDS
City: Las Vegas
A story of the new athlete joining new show R.U.N. and becoming the leading hero of it.
DP: Alex Jopson
AC: Eugene Telegin
Camera: RED EPIC-W, 8K
IGTV and Facebook Stories
Tyler Bates for show R.U.N.
“Bride’ Hero Video, show R.U.N.
Teaser for CBS: Cirque Du Soleil first show broadcasting on TV.
Branded Video Collaborations 2018/2017
About The Project
Casting Photoshoot for Cirque Du Soleil, BTS Video
Client: Cirque Du Soleil
City: Los Angeles
We love to do Behind The Scene videos for Cirque Du Soleil as even a pretty routine process such as casting became something incredibly exciting and stunning. This video was also a part of CDS communicational campaign in 2018 called “Take Your Place”.
DP,Post-production: Alex Jopson
Producer: Eugene Telegin
Camera: RED EPIC-W, 8K
About The Project
CirqueWay For a Day. Cirque Du Soleil ft PeopleAreAwesome
Client: Cirque Du Soleil
City: Las Vegas
An absolutely insane collaboration of 2 video teams on the project “CirqueWay for A Day”. We were fortunate to work with Junkin Media (PeopleAreAwesome) on the same set to create 2 differently styled branded videos based on collaborated footage.
Cirque Du Soliel chose 3 very talented and physically trained people from their fan base and let them take a part in cirque rehearsals and show. Check their story!
DP/Post-production: Alex Jopson
Producer: Yana Nesterova
Second camera: Cody J Morell
Sound: Alex Anikin
About The Project
Cirque Du Soleil ft Lab of Misfits. Mysteries of Awe
Client: Cirque Du Soleil
City: Las Vegas
Cirque always experiments. With ideas, formats, and sometimes with their own audience! In this branded video Cirque and Lab of Misfits trying to study people brain reaction to Cirque Du Soliel shows, and if it’s still the same.
Check the results of the study here: www.cirquedusoleil.com/awe
DP/ Post-production: Alex Jopson
Producer: Yana Nesterova
Second Camera: Cody J Morell
Sound: Max Osadchenko
Camera: RED EPIC-W, 8K
About The Project
Cirque du Soleil workshop “Cirque gets ready to rumble”
Client: Cirque Du Soleil
City: Orlando
Branded video workshops series. In this episode WWE artists taking a master class at CDS venue and learning cirque tricks.
DP/Post-production: Alex Jopson
Producer: Yana Nesterova
Sound: Alex Anikin
About The Project
Reebok Russia. Martial artist, Khabib Nurmagomedov, BTS video
Client: Reebok Russia
City: San Francisco
One-day behind-the-scene video shoot with Russian mixed martial artist of Avar heritage, Khabib Nurmagomedov, the current UFC Lightweight Champ, two times Combat Sambo World Champion, a freestyle wrestler and a Judo black belt, one of the longest undefeated streaks in MMA with 25 wins. Since 2017 he has been ranked the #2 contender in the UFC Lightweight division by several ranking authorities.
DP/ Post-production: Alex Jopson
Camera: RED EPIC-W, 8K
Carla Sifoni, Cirque Du Soleil
«What I love about the team at ADJUST is not only do they create beautifully edited videos, but they understand how to tell a story that is meant to evoke the emotions we envision from our viewers.
On set, they are dynamic, perceptive, and super flexible with unexpected changes.
Looking forward to working on another project with them!»
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Phone: +1 239 249 9339