In the day and age of ad-blockers, companies have had to resort to newer and better ways of appealing to potential clients. One of those “better ways” is the use of branded video content produced by advertising agencies with the goal of boosting a brand’s image by associating it with something that people already love.
But things are changing once again in
the world of advertising. With a few key social developments coming
up just around the corner, you can safely bet on the coming of a few
swift changes to the branded video content.
Show, Don’t Tell
Of course, not everything that’s on
an upward trend is brand new. In fact, the art of storytelling has
been around for about as long as the human race. Even still, the
writer’s phrase “show,
don’t tell” is experiencing a resurgence in the
advertising world.
At its simplest, the phrase just means
to use images to get your point across rather than summary or
statement. At its most complex, the phrase means to create a vivid
story with which your viewers can empathize.
When it comes to advertising, empathy
is key, and advertising teams are starting to notice that fact. More
and more advertisers have begun writing stories into their branded
video content and ditching the old “infomercial” strategy. Odds
are, this trend is only going to heat up even more in 2020.
Being More Specific
to Be More General
Another great writer’s tip that has
influenced the world of advertising is the art of specificity.
Contrary to popular belief, being general doesn’t actually help you
appeal to more people. Why? Because few people identify with
generalities. On the other hand, most people tend to see themselves
as specific individuals with unique qualities.
Those qualities can be made to appeal
to the general target audience by expanding on them, rather than
ignoring them. Branded video production companies have recently begun
adding more specific details into their stories and films in order to
appeal to a larger number of viewers.
Ultra-specific information not only
appeals to more viewers but it’s
also much more attention-grabbing. Come 2020, you can
expect to see more descriptive and specific information in branded
content and fewer general, “universal” cliches.
A Greater Reliance on
Brand Ambassadors
Unfortunately, quite a few branded
content videos are still considered advertisements by ad-blocker
software. To counter that move, branded video production companies
have increased their reliance on brand
ambassadors.
Brand ambassadors are real people who
use real words to talk about something that helped them with a
problem. That’s a simple way to look at it, but that simple way of
looking paints an accurate picture of how branded content producers
use brand ambassadors.
In 2020, you can expect to see an even
larger proportion of branded content videos being “shared,”
“retweeted,” and “reblogged” by brand ambassadors than in
previous years.
The only notable claim that supports the argument that brand ambassadors won’t actually continue their upward trend in 2020 is the fact that–for the most part–they have to be hired through an event staffing agency or other expensive means.
More Politics
2020 is an election year for the people
of the United States. Politicians from every party, large and small,
will soon be taking the stage for the general election. With America
passionately expressing their personal identifiers, it’s going to
be easy pickings for branded video producers.
That said, political
content in branded video production can be tricky business.
Go too far and you’re guilty of “political pandering.” Don’t
go far enough and you’re “not responding to the issues.” Of
course, that difficulty hasn’t stopped branded content producers
from putting out political videos in the past and it doesn’t seem
to be stopping them now.
Every time an election comes around,
nearly all of American culture becomes a political firestorm, with
everybody from school children to retired financial analysts
expressing their thoughts.
The same goes for branded content
producers. Given that much of branded content is about finding the
best way to associate a brand with a cultural symbol, this shouldn’t
come as much of a surprise, when you really think about it.
Conclusion
By no means is this an exhaustive list!
Branded content trends also include LGBT rights identifiers as well
as the long-standing debate over police brutality. Just
take a look at Nike’s branded content to see for
yourself.
That said, these four points are among
the hottest trends in the industry. With more and more advertising
agencies discovering the power of the story, the importance of
specificity, and the utility of brand ambassadors, not to mention the
fact that 2020 is an election year, you’re bound to see branded
content take off in a whole new direction.
AD.JUST – Branded Content Production Studio| Los Angeles
The branded content has various advantages. Branded content has a variety of ways to help you to stand out in the business competition with your marketing strategy. Branded Content, Content Marketing, Content Integrations whatsoever is referred to as it is now crystal clear that multiple brands are in search of video content integration opportunities more than ever before. Because branded content offers businesses the opportunity to truly engage with their target audience in a totally new way.
HOW CAN BRANDED CONTENT HELP YOU?
What does creating a valuable video content mean for the future of your marketing strategy? The answer is not far-fetched; Branded content is here to stay, and it will continue to grow. If you didn’t start it, it’s never too late! This tool will help you connect with your customers in an authentic and real way. It helps with sales, awareness, advertisement and brand loyalty you tag it as.
Here is another benefit, Branded content works a bit different than traditional advertising. This kind of advertising is not talking about the product benefits directly. But using a storytelling approach trying to create some valuable stories relevant to the audience. And only then build in the product itself in a very gentle and unobtrusive manner. Using a familiar story is also necessary. By so doing, the product not only lingers in their mind; the story does. The most important thing here is grabbing the attention of a modern consumer and driving real engagement through that content. Branded videos can educate viewers or teach them something new. Entertain or amuse making them deeply involved in the shown content.
Branded videos create some sort of interest in the consumer and stimulates willingness to know more about the product in question.
Let’s see some examples of nationally known companies using branded content in their marketing strategy and Adjust Video Production also had a chance to be involved:
BRANDED CONTENT INTEGRATIONS IN 2018
Our team of video makers and content creators was very lucky to have the following brand content collaborations this year:
1. Khabib Nurmagomedov For Reebok Branded Video
Khabib is a confirmed world champion in boxing as well as one of the Reebok’s ambassadors. He started his career in Ukraine then moved to California where he lives now. This short social media teaser was a part of Reebok’s marketing mix campaign with him. This is a typical example of branded content integrations fused into marketing strategies. By utilizing a world-known sports celebrity and his upcoming activities, the company was able to make the sport as the main focus of the audience interest. The video was produced and promoted right before his last battle where he confirmed his title again.
This so-called situational marketing is very commonly used for branded content production. This is not only limited to boxing but can be extended to many other aspects of sports such as football or basketball. For example, using a football celebrity stimulates the consumer’s interest to any brand activity. It would be way much beneficial rather than introducing the product alone without any additional source of anticipation to the consumer.
2. Cirque Du Soleil Photoshoot casting video
When even your daily routine working moments are that cool as CDS has almost any occasion can be used as reasons for creating an amazing branded content. Here is the video where a regular circus photo casting turns into something amazing if you have your video team ready. It all depends on you capturing the moment at every point in time. Obviously, entertainment such as this can also be a key factor in stimulating the interest of the intended consumer in your product.
3. Cirque Du Soleil Awe Experiment social media teaser
Cirque Du Soleil never stops experimenting with their shows and stays interested in a genuine feedback of their fans. They decided to make an experiment to figure out if CDS shows still amuse and stun the viewer as before? Here is TV-alike social media teaser of the Awe Experiment and its results.
BRANDED CONTENT INTEGRATIONS IN 2017
1. Cirque Du Soleil Workshop serieas
Honestly, there’s more to Branded content integrations than you can imagine. We had some exciting and captivating integrations with Cirque Du Soleil last year as well. Cirque de Soleil creates tons of branded content as a part of their marketing strategy to engage their audience into a deep communication with a company’s activity as well as drive traffic from social media to their websites. Like I have always said in respects to business, communication is key. Until you learn to create a sort of connection between you and your consumer and letting that positive energy flow quite well, then marketing strategies would start blossoming.
Adjust Video Production got involved in production and post-production of the CDS workshops series. In the following video episodes, you can see how circus artists were exchanging their experience and specific skills that are essential for their shows with WWE athletes. The next day the WWE team had a master class for the cirque athletes to demonstrate what it means to be a professional wrestler. You know what? That’s called mutualism!
BRANDED CONTENT INTEGRATIONS IN 2016/2015
1. Marriott Traveler travel destination videos
Marriott Hotel brand has a very reasonable and effective marketing strategy to provide people with more than just hotel stay and great service but also to educate people by starting a whole Marriott Traveler campaign that includes a special website and tons of great content about different destination around the world. That is restaurant video tours or city reviews by the locals that included non-touristic attractions. It gives you a unique experience when visiting a new place. Marriott is obviously not only concerned about the customer’s lodging in the process but also about the wellbeing of the customer. Adding little spice to business is also essential.
Here are 2 branded content videos we produced for Orlando destination:
2. Marriott Traveler: Orlando attractions by the locals
3. Marriott Traveler: Nightlife
A video review of the great nightlife and bar scene happening every day at Orlando Downtown that you were never aware of.
4. Hotels.com, travel destination videos
This pretty efficient approach was picked up by the hotels.com as well. Here is the very dynamic cut of the best Orlando’s sightseeing and experiences you can get in just 40 seconds. As well as in the previous case, we see just a slight brand integration at the start and the end of the video. That’s actually the main purpose of branded videos; illumination, education. Why not let the customer learn something new with your product also gaining?
We hope you enjoyed the video we produced and got some more insights into how the branded video content works. If you still got the question, feel free to shoot us an email. We would be happy to address them and share some fresh projects with you: getquote@adjustproduction.com
AD.JUST – Branded Content Production Studio| Los Angeles
Adjust Video Production would be happy to help add more awareness to your brand, campaign, or project by integrating your brand into valuables stories people would want to share across their social media. We specialize in creating a unique video content for brands that want to speak on the same language with modern day audience and wants to demonstrate they are sharing the same values and interests as their customers.
This is the most powerful way of communication with the audience nowadays. Introducing your products providing some additional value is a must! Check our Branded Videos here!
