Shopify Product Video: What & How

Shopify Product Video: What & How

Shopify allows users to put product videos alongside product images. Various online studies have suggested that Shopify product video tends to increase the conversion rate because the user is able to get the idea of the product in real-time. Also, product videos add the element of validation and authenticity to the product, thus increasing the likelihood of purchase. 

Why Should You Make a Product Video?

Online business has seen a surge in the past few years. When selling online, the goal is to attract consumers, and it takes a little something special to do that.

Product videos can be very effective. When it comes to Shopify, a video can help a product or service to reach the audience. This can also increase the conversion rate. If you add a video to a product page, you can optimize the conversion rate by 20%. Since the audience prefers to believe what it sees and grasp the minute details present in the video, that’s why you should use this technique for your videos.

How to Make a High-Quality Shopify Product Video?

The quality of the video can make or break your product, just as important as the product itself. Creating a great video is the first step in building a successful e-commerce website. With a great video, you’ll have a better chance of keeping the audience engaged and will be much more likely to succeed with your new online business venture. The context of the video should be entrancing to the viewers by relating to the lives of the viewers.

A solid and effective video strategy that fulfills the business needs should be developed and followed while creating your Shopify product video. Utilize every crucial tool for designing and editing the video. Make sure to first display your product and then demonstrate its effectiveness that makes a difference in the lives of the users. Go beyond and connect your audience with a story or the experience of the products.

It’s tempting to only focus on the technical element in a video, but we can do more than simply explain the technical aspect of the product; we can also tell the story of the product. We can explain the problem and solution, and we can demonstrate that the product works and looks great.

If you’re using video as part of a marketing strategy, you want to ensure that the videos you create are well-planned, creative, and focused on the specific business need they’re designed to address. Your brand or logo will separate you from all other competitors. If you desire to stand out from the crowd and make your product memorable and unique, so why not make it something that looks like no other?

Request Shopify Video Quote

 

AD.JUST  is a  Verified Amazon Ads Partner! AD.JUST has been verified as an Amazon Ads partner, and we’re excited to offer our clients video services for creating product videos, brand videos, and explainers  for any e-commerce platforms. 

 

    Tips on How to Make Amazing Shopify Product Video

     

    Video is one of the most powerful forms of content because it’s so easy to share and consume. Videos are a great tool to help market your product and brand. People have strong emotional reactions to videos. It helps them remember information better, and it facilitates creating an engaging experience. Product videos are ideal for advertising your products online. They’re an effective way to get attention, generate more traffic to your website and increase your click-through rate.

    It’s a good way to give customers an extra incentive to buy from you. Every company is trying to make its products look and sound more appealing. Back then, you had to put in a great deal of effort in terms of resources to get a perfect product video. Those days are gone. There are plenty of tools and tips available to guide you on how to create great product videos with limited resources.

    Tips on creating relevant product videos:

    • Think about where and who you want to watch the video you’re creating and who needs to see it. You can use your product videos for multiple purposes. Rather than making one video and using it for multiple platforms like social media and websites, it’s always wise to create different videos for different platforms because each serves a different purpose.
    • Write a simple description of what you’re offering. Consistency is key. You’ll want to stick to the same visual style and make sure your videos are in sync. Learn from competitors and other brands in your industry. Check out their social media accounts, product pages and sites for more tips.
    • Fancy what style of video you are going to make? There are plenty of ways you can create a simple yet profound product video. Some most used styles are images clubbed together to make a sort of animation. Then there are loop videos for Instagram and TikTok. Then there are review videos with customer testimonials and demonstration videos that elicit the product’s utility. Once you have clarity on the style of the video, you can then proceed with the content.
    • Lastly, you would need to sketch out a plan around the video. Grab a piece of paper and jot down a plan in pointers. Write down the script if necessary. If you’re planning to film the video on your own, finalize a location.
    • Once you’re done with the plan, it’s time to choose a good enough video editing software.

    Where to Find the Best Shops for My Products on Sale Online?

     

    There are multiple websites available to source products from. If you are starting from scratch, the first step would be to decide on what product niche you want to be in. After that, you are supposed to find suppliers that will provide you with products. Moving forward, it is also important for you to decide what is your target market geographically. This will help you to select suppliers nearest to your target market. This will reduce your shipping costs. Following are some websites to shop your products from:

    ·      DHGate

    ·      Banggood

    ·      DX

    ·      AliXpress

    ·      Taobao

    ·      Lightinthebox

    ·      Worldwide Brands

    ·      Salehoo

    Amazon is another great alternative, but in terms of variety, range of products and prices, all of the websites mentioned would be definitely superior to Amazon. 

    Examples of Great Shopify Product Videos

     

    If you’re looking for ideas and inspiration to elevate your customers’ experience and attract more buyers toward your products, exploring Shopify product videos from established e-commerce businesses can trigger the creative spark you need to achieve your goal. Here are three great examples of Shopify product videos:

    1.    Airrobo Humidifier How-to Video

    It is often believed that how-to videos are only required for explaining to the customers how complex products are to be operated. But the reality is that video tutorials and instructional videos can be great for different sorts of products, including pharmaceuticals, beauty, and retail.

    This how-to video of the Airrobo Humidifier is a simple yet useful video tutorial showing the product in action. This video effectively describes how a user can achieve the goal the product is designed to achieve.

    2.    OBSIDIAN Glassware Product Video

    While it may seem challenging to create an enticing Shopify product video for glassware, OBSIDIAN has perfectly developed a video to explain the features of its product. The video demonstrates the design and features of the OBSIDIAN Glassware in an elegant and captivating manner. The contrasting background and lively music take the video to a whole new level, leaving a lasting impression on the audience.

    The video allows the customers to look at the product from different angles and exhibits in-depth details of the mountain imprinted design. The catchy graphics and classiness of the video is what sets it apart from others.

    3.    Veken Wireless Meat Thermometer

    Customers these days prefer to watch brief yet comprehensive product videos than read a lengthy manuscript to understand the specifications and use of the products. Veken has created this video keeping this in mind, adding an instructive element to the video.

    What makes the video special is that it serves as a complete guide to the specifications of the product, along with instructions on how to use it. The video is well produced with the aim to highlight all the key features of the product in less than a minute. The content of the video is practical and informative, offering additional and free value to the customers.

    Shopify-Based Store or Amazon Store?

    Amazon and Shopify are different platforms built for more or less the same function, i.e., selling goods online. Both have their own pros and cons and somewhat differ in how they allow users to present their products to customers. Though Amazon has a huge audience, it is, at the end of the day, a marketplace, a consolidation of hundreds of thousands of products. There’s probably one major downside to Amazon, which is a massive one. It is that your products will be competing with tons of different products in terms of price, reviews, data and everything else that is visible to the customer. Another thing is that you are partly in control of your business since amazon is involved with the fulfillment.

    With Shopify, you have the freedom to portray your product the way you want to. It allows one to create a brand, a story. It also solves the problem of your products competing against the world because only your products are at the forefront of your store. You can set the price and justify it with exquisite branding and superb quality. Also, it allows you to be in full control of your business. From sourcing the product to shipping and providing after-sale service, you are the driving seat for your business. 

    Facebook/Instagram as Online Selling Tools

    Plenty of businesses are now using both Facebook and Instagram to sell online. Why is that so is because of the reach of these channels and the amount of time users are spending on these channels. Another important aspect is the option of a different set of features both these channels offer to businesses, like Facebook pages, where businesses basically sell. It allows businesses to put visual content and spend money to increase the traction of business. 

    Having said that, these channels do have their own downsides. Number one would be the scaling factor, which is that you can only use these channels to grow up to a certain limit after a certain time you’re supposed to have a website. That is because once your customer base and product catalog start growing, you will have to use different features to make your business look like its authentic. Also, various studies have proven that users online are more likely to buy from a website than a mere Facebook/Instagram page. 

    TikTok Video Specs and Size Guide 2023

    TikTok Video Specs and Size Guide 2023

    When it comes to uploading and posting videos on TikTok, the last thing you would want for your video is poor quality. By following this cheat sheet of TikTok video specs and our leads you can find the right file size, video length, and format of file for your next video.

    Video Specs for high-quality TikTok videos:

    If your video ever looked perfect on your phone, but when it goes live, it looks pixelated, distorted, or cut off, you’re not alone. This can happen for many reasons.

    You shouldn’t worry about getting your videos converted into TikTok specs. There are easier ways to optimize your videos than converting them.

    1. Size of TikTok Videos

    With its huge user base and millions of daily users, it’s no surprise that TikTok has become one of the most dominant apps in the world. A one-size-fits-all approach means that the video dimensions are not suitable for every user.

    The perfect dimensions are 1080 by 1920 pixels, which is what most phones are capable of capturing and sharing on social media platforms.

    TikTok’s Intelligent Optimization Tool or online video editors can be used to resize your content to any of the available sizes just in case you may need to convert to the optimum size.

    Another meaning of the size is the file size, which is measured in megabytes (MB). Newsfeed videos uploaded to YouTube.com are limited to 72 MB in size, whereas those uploaded to Facebook.com are limited to 287.76 MB.

    TikTok videos have a threshold file size of 500MB, and that’s good because a bigger file means you can upload more of them in one go.

    2. Video Dimension: Portrait or Landscape

    The ideal TikTok format is portrait because the app is designed for viewing on your phone. While it’s possible to post a landscape video, we don’t recommend it. Portrait allows you to use every pixel of a smartphone screen to engage people’s attention.

    3. Length of TikTok Videos:

    TikTok videos should be less than 3 minutes long. This gives you time to create outstanding content. If you want to reach a global audience, then the best strategy is to make sure that your videos are not long enough that push users to bounce or exit. You need to make sure that your TikTok videos are optimized for the algorithm. If you have a long, drawn-out video that is poorly edited, your videos are likely to be penalized, even if they’re super catchy.

    4. Best video format?

    While both MP4 and MOV work just fine on TikTok, using.MP4 is the better choice. However, you will probably not be able to differentiate between the two. There are a couple of grounds why you may want to use MP4 over MOV.

    iTunes MOV is the native or original file format for Apple and is apt to have a larger file size. You’ll probably end up having to resize the MOV file before you upload it, so having a few PNG files will help make that process go smoothly. This is pretty much it about non-advertising TikTok video specs.

    AD.JUST PRODUCTION is a social media marketing agency that has helped many eCommerce brands to start their advertising in Tiktok with viral vertical videos. We are a team of experienced specialists who can produce high-quality videos that convert.

    tiktok video advertising
    tiktok video marketing agency

    TikTok Video Ad Specs:

    TikTok has about 1 billion users around the world. That’s a lot of eyeballs, and that means it’s a great place to invest in advertising to generate leads or brand awareness.

    The platform definitely enables users to put background sound in the videos. Sound isn’t the only parameter that attracts the audience’s interest. Captions and text work well too. They also have images and other elements that entice people who don’t listen to your content to view your website.

    You can use its advertising in two different ways: either as an In-Feed Video Ad or a News Feed Video Ad. Let’s dive into different type of ads and their native TikTok video specs.

     

    1.    Infeed TikTok ads:

    People who view ads primarily on the feed rather than on individual videos are more likely to become ad viewers. In-feed TikTok video ads can be one of the best possible ways to get your product in front of this audience.

    As your social media following grows, the likelihood that you’ll see in-feed paid ads also grows.

    In-feed TikTok ads are similar to organic newsfeed videos. They are placed at the end of a clip, above the footer, and below the logo.

    It’s possible to upload any type of video. When you upload, you’ll see your upload status in the top right-hand corner. To check the quality, click the play button at the beginning of the clip.

    To produce a high-quality content that looks good on all devices, you should use 9:16 or 720 x 1280 pixels, or 1080p format. Ad in-feed videos should be more interesting and more of a conversation than a typical ad. Design your ad to appear like an organic piece of content for viewers scrolling through their feeds.

    People are much more likely to interact with someone they are familiar with rather than someone they don’t know. That’s why it’s important to always have an introduction when interacting with someone new. In-feed ad should be no longer than 20 seconds, but if they’re longer, make sure they include multiple frames.

    2.    Topview Ads:

    An ad that immerses people in an immersive viewing experience lasts for at least 60 seconds.

    TikTok’s TopView ads are another great way to create awareness about your brand because of how it pops up on the viewer’s screens. They’re practically unmissable, so they get viewers talking about your brand. That’s a full minute of uninterrupted viewing when it’s released.

    3.    Spark Ads:

    When you’re looking for something to sell, your best bet is to advertise in a way that doesn’t look like advertising. Spark Ads leverage organic posts to boost your business. In fact, you should consider running your campaigns as organic content, allowing you to build a community of loyal followers.

    TikTok has an engagement rate of over 140%, and they’ve even earned a lot of positive feedback from their user base, who’ve been impressed by their services. Brands get to use spark ads to build a real connection with their community. They can also go to your profile just by swiping left, duet your post, and use your soundtrack.

    It’s really easy to set up Spark Ads using a variety of different tools.

    When you collaborate with creators on TikTok, you can quickly set up Spark Ads, and when people tap on them, they’ll be brought to your Spark Ads.

    4.    Takeover Ads:

    This takeover ad is named ‘takeover’ because it takes over the entire screen of the user. You need to make sure your target audience knows you are there before they even know what you are selling. It does occupy a lot of the viewer’s full screen, but it’s worth it! You can link this ad unit to a landing page or to an ongoing brand challenge, and it almost sounds the same as TopView ads. 

    The difference between Brand Takeover and Top View ads is that Brand Takeover ads are the first videos users see when they open the app, and TopView ads are the first videos they view on their FYP.

    5.     Branded Hashtag Challenge:

    Whether it’s your brand or product, the best way to encourage engagement is to create branded challenges This means that you’ll leverage your organic and paid content to drive more engagement from consumers.

    The outcome is generally a high level of engagement that heightens only on one click. Over 50 percent of branded hashtag challenges on TikTk have more than $5 return on ad spend for the CPG industry.

    6.     Branded Effects:

    This ad format allows brands to be creative and allows them to have fun. It’s a good place for brands to showcase their brand personalities, such as humor or a unique approach to solving problems. This ad enables the users to use stickers, effects, and filters on their content.

    TikTok Marketing Tips

    Whether you’re new to marketing on social media platforms or just need a refresher course, I think this list will be helpful for you to get started in the right direction. Marketing is something every business needs to focus on. When you need help getting a marketing plan in place, these tips will be of use.

    • Consider your audience:

    If you’re just getting started and want to create the best TikTok campaigns, you need to think about the type of audiences you are trying to reach. Do they appreciate a thoughtful and informative video?

    This social media platform that caters to short, entertaining videos. You can create a video to have a few followers if they like the humorous video or if it shows off a product or service. It should be between 15 to 60 seconds long.

    • Create TikTok Native Content:

    The most important thing is that the content you create is authentic. The community of users has developed its own sense of style. You need to respect this if you want your video to feel like it belongs there.

    Take, for example, the #YoloChallenge, which involves people filming themselves with wide grins on their faces, and in the process, they capture themselves doing weird and funny things.

    Create a unique spin on the common format. You’ll need to find a creative way to integrate your product into the article in order to make it stand out, but always follow the common format of 4-5 sentences, each with bullet points and subpoints.

    And if you aren’t entirely sure what the latest fad is, you can easily catch up with the most popular videos and trending hashtags around your geographical location on the platform’s Discovery Page. There you’ll see what the hottest trends are trending and what people are talking about around your location.

    • Keep it Short:

    There are lots of things to test out. If you do a ton of testing, you’re going to come up with a lot of ideas. The key to making a compelling and engaging content is to make sure that it’s short. You want your audience to watch your clips over and over again without getting tired. That way, they can easily share it with their friends, thus increasing engagement.

    The platform recommends a 60-second video because you’re more likely to like and comment on the content of that length. It also helps you grow your following and get discovered by brands.

    • Video Description:

    Write down the purpose of your piece and the benefits it promises to provide to your viewers and prospects. TikTok supports all Latin alphabet letters and a few Asian characters, such as Japanese Hiragana (わ), Katakana (ヾ), and Mongolian Cyrillic (ү). You’ll also need to avoid the following:

    Using emojis or special characters such as parentheses (《》), hashtags (〇), or exclamation marks (〈!〉). Using punctuation marks in place of characters.

    Here’s all you need to know about TikTok video specs for ads, including which types of ads are available, what each ad type does, and which one you should use.

    Bottom Line

    After going through the above guide, hopefully, you’ve learned everything you need to know about the size, dimension, format, and other TikTok video specs.

    The average person spends between 10 minutes and 2 hours every day on this platform, which gives you lots of opportunities to share your creativity and express yourself.

    All the best, and may you make amazing videos that will dazzle your audience!

    TikTok Video Production

     

    In AD.JUST we make creative social media videos that are fun and engaging to watch. Our vertical formats is perfect for e-commerce barnds, and we produce new content all the time so you can keep your followers engaged.

    Request custom quote, our team of experts are waiting to hear from you!

     

      TikTok Video Advertising. Why is TikTok Good for Marketing?

      TikTok Video Advertising. Why is TikTok Good for Marketing?

      It’s safe to say that there is hardly anyone who isn’t familiar with TikTok these days. This video-sharing app has rapidly taken the online world by storm and has become the fastest-growing social media platform. As we know that sound and visuals have a profound impact on the modern world, and numerous brands are using this network as marketing strategies to promote their products and services. It doesn’t only facilitate brands on TikTok to get into action but also to boost their sales through TikTok video advertising. A lot of brands have achieved success through a TikTok marketing agency by offering access to potential customers that other social media platforms may not provide. This is because this social channel offers relatively more exposure, innovation, and creativity.

      Besides being a favorite of most teens, this network has risen as a powerful tool that can help you establish an effectual presence of your brand there. Read on to learn how TikTok marketing can be used to your advantage and how you can set up a successful brand on this app.

      How popular is TikTok and What’s its Future?

      Before choosing it for your brand, it’s important to know the facts and figures describing the popularity of this app. As published by eMarketer Daily Newsletter, this platform is expected to outshine YouTube and other platforms during the current year for average time spent on social media per day by US users.

      tiktok video advertising

      A survey by the Insider Intelligence suggested that around 50% of the United States generation Z and 38% of adults, in general, make a purchase through social media. 12% of generation Z and millennials used this Tiktok for buying purposes, which puts it at the top after Facebook and Instagram. It’s expected that the number of buyers on this network will increase in the coming few years.

      tiktok marketing agency

      According to another estimate by eMarketer, looking at the growing popularity of this relatively new platform, US adults are estimated to spend 18.6% of their total social media time using this app in 2024, which shows a huge difference when compared to 4.5% in 2019. 

      tiktok for brands marketing

      It is predictable to outdo Pinterest this year by becoming the preferred buying medium for 23.1% of US social commerce customers, with Facebook and Instagram still taking precedence.

      A report by Jungle Scout proposed that 11% of US buyers opt for the app to start their search while shopping online. It is working on improving its e-commerce search effectiveness to correspond to this behavior of the consumers. Businesses that are not using TikTok video advertising are falling behind in catering to the needs of these buyers. 

      tiktok purchase e-commerce trends

      What is a TikTok Video Marketing?

      As the name suggests, TikTok video marketing is a method of advertising products, services, or content to gain more customers. It utilizes a careful and organized process to promote businesses by creating captivating video content. Different marketing strategies are used for this purpose, which focuses on creating organic and trend-driven content, adding popular and discoverable hashtags to the caption, and getting help from influencers for promotional campaigns for the brand.

       

      These strategies are useful in designing 15-60 second long videos that are generally tutorials, dance videos, comedy skits, lip-syncing videos, and a lot more. These entertaining videos have a high chance of going viral because of the app’s high reach, making it a marketing haven for businesses

      Why Should You Use a TikTok Marketing Agency?

      A TikTok marketing agency is a fast-developing community of companies that are dedicated to assisting brands and marketers in tapping into their creativity and expanding their business through this forum. A TikTok marketing agency encompasses qualified professionals who are good at creating, measuring, and implementing vertical ad to appeal to and inspire potential buyers.

      Those agencies can also help with better editing of the videos using fun effects, filters, music overlays, etc. Moreover, they can aid in improving the efficacy of the content by integrating it with other social media networks. In essence, this should be  your skilled partner in helping you create a catchy promotion campaign using video content.

       

      AD.JUST PRODUCTION is a video agency that has helped many eCommerce brands to start their advertising in Tiktok with viral vertical videos. We are a team of experienced specialists who can produce high-quality videos that convert.

      tiktok video advertising
      tiktok video marketing agency

      Why Should You Use TikTok Video Advertising?

      With the ever-increasing popularity of this app, it is now ranked among the top online platforms that allow a brand on TikTok to express its creativity. This is the reason this app is now considered one of the essential marketing tools by businesses. The sections below will help you understand why TikTok video production for brands is the right option for your business:

       

      • Easier Marketing

      If you’re not using this app as part of your marketing strategy, you’re missing out on a big time. The majority of its users are from the young population. You can connect and engage with the youth by creating videos that appeal to them.

      TikTok video advertising for business is an inclusive online social media network for advertisers. It offers all the essential features and tools required for social media video production, TikTok video ads particulary. You’ll be able to launch a successful marketing campaign that will deliver results.

      Using the features available for business accounts, you can create an ad or set a budget, find the best audience, evaluate data, create videos, and much more. TikTok allows brands to try out new ideas and find out which ones work best with their potential customers. You can also use a TikTok marketing agency to do all the work for you.

       

      • Re-Invent Influencer Marketing

      TikTok video advertising has gained the significance of headquarters for social media influencers who can increase engagement on your account. It’s no secret that many people like to follow what others do. When you share something, they feel compelled to see what else you’ve shared. The social media influencer market is an effective means of intriguing your audience’s interest in your brand.

      An influencer may mention your products or services in a video, redirecting viewers to your account or ad. You can also ask them to post links to your website in the description of the video, which could stimulate people to visit the link. This will help you get more views and boost your sales. That’s how influential this app’s influencer marketing can be.

       

      • More Chances of Going Viral

      As compared to other social media platforms, the algorithm of this app works differently to make a video viral. For instance, the Facebook algorithm focuses on showing your content to friends and family, which means that it prioritizes or ranks people and content that you already know. This one, on the contrary, isn’t about only reaching the people you know. It’s more related to surprising people and getting them to follow you.

      Through TikTok video promotion, your content is a lot more likely to be viewed by an audience who has never seen it before. It indicates that your brand’s TikTok video ad has a higher chance of going viral, even if you don’t have plenty of followers on this site. You don’t need thousands or millions of followers to make your advertising a hit.

       

      • Range of Ad Options

      When you have a brand on TikTok, it allows you to create a variety of ads, from short-form videos to longer-form videos to ads that look more like traditional commercials. You can design branded challenges for users that encourage them to participate. Make sure the challenges are something inventive and intriguing, so they have the potential to go viral and generate more publicity for your brand.

      5 types of TikTok video ads you can create for your brand on it and drive more traffic include:

      • In-feed ads
      • Top-view ads
      • Brand Takeovers
      • Branded effects
      • Hashtag challenges

       

      • Target the Right Audience

      It’s a no-brainer that when you are using TikTok video advertising, the key is to find the audience that matter to your brand. Like any other online marketing platform, TikTok can help you reach your target viewers and steer your ad campaign in the right direction. However, as mentioned earlier, the users are mostly from the young population. It may not prove to be your best bet if you are striving to reach an older audience. According to some surveys, around 60% of the users fall between the age group ranging from 16 to 24. If we increase the maximum age limit to 34, 80% of the users will fall within this range. Hence, be mindful that this platform is ideal if you’re aiming to target young users.

       

      • Edit Videos Like a Pro

      Like any other social media network, you can get a lot of attention there. In fact, your content has more chances of going viral when you use TikTok video advertisement. However, you’ll need to establish a strong connection with your audience or create a strong theme to make your brand noticeable and famous. All this can be easy to achieve when you have a great video editor.

      Since you need to create a short and fast-paced video for ads, it has a different format compared to other social media platforms. You can add music to your video ad and choose the best format that you want. You can also add stickers to your video and give it a unique look. It is also important to add filters. You can also add text to your brand’s video ad. Your video may go viral on social media platforms if it looks good.

       

      • People Buy What They See

      Visuals have gained a massive reputation in the marketing world since there has been a shift in people’s preference for buying products or services via online photos and videos. What you choose to show to your potential buyers is a deciding factor in generating more sales and turning your new buyers into your brand’s loyal consumers. No matter if you choose brand takeovers, regular product videos, or ads to promote your products or services, you have a higher probability of people seeing and buying them.

      Even though this platform has only been around for a couple of years, these users have made a big impact on social media marketing. Due to the product-generated marketing, trends have led to the emergence of the phrase “TikTok made me buy it.” This phrase is quite often used as a Hashtag for posting content on this platform too.

       

      • Hashtags Ignite Marketing Campaign

      Hashtags are one of the imperative components of TikTok video advertising, as they have the ability to add life to your brand’s marketing campaign. They can be beneficial in driving organic traffic to your video and business account. Some of the effective ways of using hashtags to your advantage are:

      • First and most important step is to hunt for the top hashtags. You can do this by locating hashtags on the “discover” page on your brand’s account. Look for the hashtags that work for your brand or product/service and use them.
      • Take hints from the influencers to find out which hashtags are trending right now. Just copy those hashtags and add them to your video description to see their result.
      • If you can’t find trending hashtags, start by testing standard hashtags, such as #TikTokChallenge, #viral, and #love. Use these popular hashtags and check their effect.

       

      • Content-Focused Approach

      Another major reason why you should consider using a vertical ad or hiring a TikTok marketing agency is that unlike other social media networks used for brand promotion, this platform is mainly driven by content. If you’ve been affiliated with the marketing field or have been getting professional help to advertise your products or services, you probably know the significance of content in marketing. The content-focused approach of this network is more likely to yield your desired outcomes and amp up your marketing output. This platform and its users admire entertaining and fun content instead of traditional ads.

      Therefore, if you manage to hit the brief with innovative ideas and exciting content, nothing can stop your TikTok video promotion from going viral. Your aim should be to create and deliver content that the users wish to see, making sure you fulfill their needs. Viral ads will then be ranked on the “for you” page of users, enhancing the visibility of your brand.

       

      • Evaluate Analytics for Better Performance

      Just like any other online platforms used by different brands to promote their products and services, such as YouTube, Instagram, and Facebook, TiktTok also lets you analyze the metrics and estimate how your creatives are performing. This will allow you to scrutinize the progress of your ad and make further decisions accordingly to boost your marketing efforts.

      The readymade analytics can better enable you to come up with an effective content strategy and know what kind of content your audience is more interested in. However, this feature may only be available for pro account holders. The good news is that the “analytics” feature is absolutely free for pro accounts. Just activate this feature on your account and keep an eye on every critical detail related to your brand’s account, like visibility, content, and followers.

      Bottom Line

      Many businesses have successfully achieved their goals by using TikTok marketing because this platform offers various benefits that are not available on other forums. When utilized properly, TikTok video production for your brand can build an entirely new level of engagement with potential clients.

      Marketing there is an effective way of enabling your brand to deliver its content in a natural, genuine, and enjoyable manner. People these days prefer less formal and authentic video marketing, making TikTok video advertising an excellent option for brands. A TikTok video ad for promotion can increase your reach to the clientele by boosting your exposure, which is a lot more likely to help them know more about your brand, buy from it, and stay with your brand.

      TikTok Video Production

       

      In AD.JUST we make creative social media videos that are fun and engaging to watch. Our vertical formats is perfect for e-commerce barnds, and we produce new content all the time so you can keep your followers engaged.

      Request custom quote, our team of experts are waiting to hear from you!

       

        Social Media Video in 2023: The Future of Marketing

        Social Media Video in 2023: The Future of Marketing

        It’s no secret that video is one of the most popular forms of content on social media. In fact, according to a recent study, 78% of people say they’ve watched a brand’s content in the last week. With numbers like that, it’s no wonder that social media platforms are making video a priority.

        Marketers have long known the power of video. It’s an engaging, dynamic medium that can be used to tell stories, showcase products, and deliver messages in a way that is attention-grabbing and memorable. In recent years, we’ve seen a shift towards social media video as more and more platforms embrace native video content. As we move into 2023, it’s clear that the trend is here to stay – and it’s only going to become more important for marketers. Here’s what you need to know about social media video in 2023.

        Live Video

        One of the biggest trends in social media video is live video. Live video allows brands to connect with their audiences in real-time, which creates an intimate and authentic connection. Live video is also unedited and unscripted, which gives it a sense of immediacy and urgency that other types of videos lack.

        While live video is already popular, it’s only going to become more so in the next few years. In fact, 82% of internet users say they would rather watch a live video than read a blog post, and 80% say they would rather watch a live video than read a social media post.

        Live video is another trend that’s been on the rise in recent years, and it’s one that’s likely to continue. As platforms make it easier for users to go live and as internet speeds increase, we’re going to see more and more people sharing live videos on social media. This type of content is especially popular with younger users, so we’re likely to see a lot more of it in the coming years

        More User-Generated Content

        Another trend that’s on the rise is user-generated content (UGC). It is any type of content—text, images, videos, etc.—that is created by users instead of brands. UGC is often seen as more authentic and trustworthy than traditional marketing materials because it comes from real people who have firsthand experience with the product or service.

        According to eMarketer, UGC will account for 30% of all online activity by 2023. That number is only going to increase as more brands realize the value of UGC and start incorporating it into their social media strategies.

        As technology becomes more and more accessible, we’re likely to see even more user-generated content on social Platforms like TikTok have already shown us just how popular this type of content can be. We’re likely to see even more platforms emerge that are built around user-generated content, giving people even more opportunities to create and share videos.

        UGC provides valuable insights into customer behavior and preferences, and can be a powerful marketing tool for e-commerce businesses. For example, Amazon uses it to help shoppers make informed purchasing decisions. In addition to product reviews, Amazon also displays customer photos and videos in its product listings.

        This UGC helps potential buyers to see the products in use, and provides valuable insights into how the products perform in real-world settings. It can also help to build trust between businesses and their customers. When customers see that a business is receptive to feedback and willing to display reviews, it instills confidence in the company and its products. As a result, it can be a win-win for both businesses and consumers.

        Request Social Media Video Quote

         

        In AD.JUST we make creative visual content that is fun and engaging to watch. Our vertical format is perfect for Instagram and TikTok Reels and Stories, and we produce new content all the time so you can keep your followers engaged.

        Request social media video quote, our team of experts are waiting to hear from you!

         

          Vertical videos for TikTok and IG

          One of the biggest trends we’re seeing in social media video in 2023 is the rise of vertical format. As people consume more and more content on their mobile devices, there has been a shift towards videos that are optimized for viewing on a small screen. This means that traditional 16:9 widescreen pieces are no longer as effective as they once were.

          TikTok reels and Instagram stories have led the charge, with people flocking to these platforms to consume content that is easy to digest and doesn’t require them to rotate their phones. While some traditionalists have decried this trend, there’s no denying that vertical videos are here to stay. And there’s actually a lot to like about them.

          For one thing, they make it easy to record hands-free footage. They also provide a more immersive experience for viewers, who can focus on the content without distractions. And let’s not forget that they’re simply more convenient to consume on our phones. In a world where we’re constantly on the go, it’s hard to beat the convenience of vertical videos.

          Vertically-oriented videos take up less space on a mobile device screen, making them more likely to be watched all the way through. They also feel more personal and intimate, which is perfect for building relationships with customers and prospects. If you want your videos to be seen by as many people as possible in 2023, make sure they’re vertical.

          Closed captions

          Another big trend we’re seeing is the use of subtitles and closed captions on your visual content. This is especially important if you’re targeting international audiences or people who are viewing your videos without sound – for example, if they’re watching on public transport or in a place where they can’t turn the volume up. Adding subtitles or closed captions will ensure that everyone can understand and enjoy your videos, no matter where they are or what environment they’re in.

          Better Quality iPhone Videos

          As phone cameras continue to get better and better, we’re going to see a corresponding increase in the quality of videos on social platforms. This trend is already underway; just take a look at the difference between the videos being shared on social platforms today and those from just a few years ago. The increase in quality is only going to continue, meaning that social media videos are only going to get better and better.

          iPhone videos have come a long way in recent years. The iPhone 7 Plus, for instance, features two cameras, one of which is a telephoto lens that allows for up to 2x optical zoom. This means that iPhone users can now capture high-quality close-up shots and videos without having to carry around a separate camera. The iPhone 7 Plus also features optical image stabilization, which compensates for hand movement when taking videos.

          In addition to the hardware improvements, the software that powers the smartphones’s camera has also gotten better in recent years. Apple has added new features like video stabilization and slow-motion video capture, and the latest models can even shoot 4K video. All of these improvements have made it possible to capture better quality video with an iPhone than ever before.

           Lastly, let’s mention the new lens kits compatible with smartphones. iPhone lenses are a type of accessory that can be attached to the iPhone to improve the quality of videos. There are many different types of iPhone lenses available on the market, including wide-angle lenses, telephoto lenses, and fish-eye lenses. Each type of lens offers different benefits and can help to improve the overall quality of iPhone videos. iPhone lens kits typically include a selection of different lenses, along with a case or mount that allows the user to attach the lenses to their iPhone. Lens kits can be a great way to improve the quality of iPhone videos and help iPhone users to get more creative with the smartphones videography.

          Long Form Social Media Video

          Finally, we’re also seeing a trend towards longer online formats. In the past, most videos on social platforms were around 15-30 seconds long – but that’s starting to change. As platforms like YouTube and Facebook continue to invest in long-form content, we expect to see more brands producing longer videos that tell stories, provide educational advice, or just offer an insight into what it’s like to work with them. If you want to stay ahead of the curve, start thinking about how you can produce longer videos that will keep viewers engaged from beginning to end.

          Small Business Videos: How to Go Online?

          Small Business Videos: How to Go Online?

          When it comes to bringing your brand’s presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

          According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

          In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

          1.What are the Benefits of Creating Video for Small Business?

          Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:

           

          • Videos are the most alluring form of content
          • They can engage your potential customers on social media
          • You can have access to mobile users through marketing videos
          • They can enhance SEO, conversion, and sale of your products
          • You can boost return on investment with less expenditure on ads
          • They can help you earn customers’ trust and loyalty
          • They can educate and motivate your potential customers

          2. What Type of Videos Can You Create?

          It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

          • Brand Introduction or Story Videos

          The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

          • Product Videos

          The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

          • Educational Videos

          Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

          • Social Proof Videos

          This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

          Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

          3. Small Business Video Examples

           

          Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

          • WARE Company Introduction Video

          This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

          • Tiny Mobile Robots Small Business Testimonials 

          A product review based on the current client testimonials. Documentary-style interview and aerial footage.

          Produced by AD.JUST Production

          • Humidifier Explainer Educational Video

          If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

          Produced by AD.JUST Production

           

          Get Your Small Business Video!

           

          AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

          Fill the request and we will get in touch within 24 hours!

          Or email us: getquote@adjustproduction.com

           

            4. How to Use Video Marketing to Promote Your Business? 

            Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:

             

            • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
            • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
            • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
            • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
            • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

            5. How to Get Started with Making a Video?

            Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

            • Define Your Goals

            The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

            • Increase brand awareness through storytelling
            • Boost sales through product videos
            • Build reliability through social proof videos
            • Educate your buyers through educational videos

            These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

            • Brainstorm for Ideas

            The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

            • Write a Script

            Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA’s (call-to-action), product features, etc.

              • Choose a Location

              Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

              • Contact local Video Production Teams

              Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

              6. Best Practices and Guidelines for Creating a Successful Video Campaign

               

              After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

              • Share on Social Media

              Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

              • Use Video on Landing Page

              You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

              If you’re a new small business, you can use our Start page to create a mobile landing page. It’s easy to link to your favorite videos from YouTube on your page. Just click “Create Video” on the video’s player and select “Link to YouTube video.

              • Work with Influencers

              Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

              If you’re just starting out and you’re looking to work with influencers, look to work with micro-influencers because they’re often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

              • Use Paid Social Advertising

              Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.

              What Are Videographer Prices and Video Production Costs?

              What Are Videographer Prices and Video Production Costs?

              Whom are you hiring? Where are you shooting? What gear kit are you using? These questions become considerable while making a production budget. Videographer prices do not only include the charges of a videographer. A lot more aspects are considered while making a budget. Let’s explore the details of pricing and production cost of videographers and how you can manage everything more efficiently!

              1. What goes into videography pricing?

              Here are some of the key elements that influence and decide the pricing of different videographers:

              • Experience 

              Video production cost greatly and unquestionably depends upon the experience of the video production company you’ve hired. The more experienced it is, the less time it will take to produce a video. This, in turn, will save your money by reducing the number of retakes, dubbing and tweaking by doing it all in one go or two.

              However, if we talk about the price side, the most experienced crew will charge you high because of the quality of the content they will provide you. Conclusively, we can say that a more experienced video production will charge more.

              • Gear Kit

              A DSLR camera can make a simple video. Still, if you want a good quality, you may need a camera with advanced features and lenses, as lenses significantly impact the quality. It’s a no-brainer that you’re hiring professional videographers for a good quality video, and for that, you’ll need many other tools besides a camera. For example, you may need a professional lighting setup, a recording audio setup, or a drone shot, depending upon the required result. Ultimately your videographer price will include charges for this gear kit and the camera. They may have to rent these tools sometimes.

              • Crew/Skillset

              Crew refers to a number of people included in the team. A crew of one or two team members is enough for an inbound video. However, the crew’s size increases as the video’s complexity increases. A complex video requires a variety of gears, and you’ll need a crew to operate each piece of equipment separately and efficiently. If you want a well-produced video, the crew may include a whole team, from producer/director, lighting tech, and sound man to videographer/cameraman and drone operator. And each one of these members will be paid individually. So you’ll have to include their rates in videographer pricing as well.

              • Script Development

              For a great video, one requires a great script. It depends on whether it is entirely written or you must provide an outline to actors or models on camera. Script writing also depends on the duration of the video. Longer the piece, the longer the script. So the videographer’s price will also include the script writer’s rate.

              •  Time 

              Videographer prices don’t only depend on the time spent on a shoot. Instead, these include the whole time spent on the project, from planning for the shoot to post-shoot editing and revisions. So videographer pricing is determined by the time over the entire project, whether an hour, a day or a week. Some videographer prices are according to per hour rates, while some charge according to per day rates.

              • Location 

              Where is your video being shot? If you have a dedicated inbound area for shooting, that’s cool. If not, you’ll have to find a location most relevant to your topic. And eventually, location rent will add up to your production cost.

              • Travel cost

              With location comes the travel expense because the crew will have to travel to the site. Videographer prices will include travel costs in the budget too.

              • The hiring of actors, models, voice-over artists

              This factor depends on the type of video since some don’t require actors or models while others require them. So actors/models will charge according to the duration of the shoot and their experience.

              • Editing

              Here comes the most critical factor. Excellent editing skills can transform a monotonous video into an exciting one by using different effects like graphics, animations, and slow-motions. The editing part is considered post-shooting time, but the editor will include its own videographer prices to the entire video production cost.

              One important thing is that as a client, you must put forward your budget and then ask what the videographers can do in that budget? And what they’ll charge for your demands?

              2. Videographer pricing by the type of professionals:

              Apparently, a videographer’s price includes the whole crew’s budget. However, crew members’ prices depend on the video’s complexity and duration. Following are the day rates of some standard crew members.

              • Director of Photography: $900$ – $1,500

              The role of the DoP is to ensure that every photo or shot is worthwhile and point out when they are not useable. They also closely work with colorists during editing.

              • Producer: $800$ – $1,500

              A producer is an essential crew member responsible for the whole team’s coordination from the beginning to the end of the project.

              • Camera operator: $600 – $900

              Camera operators are responsible for dealing with a variety of cameras. Their pay depends upon their experience.

              • Drone operator: $700 – $1,200

              A drone operator is responsible for using drones to capture photos or footage clips.

              • Gaffer: $750 – $1,200

              He is the light person who is responsible for coordinating all the lights needed on the set.

              • Audio guy/ Sound mixer: $600 – $800

              An audio guy ensures good quality content by checking sound equipment, mic placement, and lip-syncs.

              • Makeup and hair artist: $400 – $700 plus kit

              They ensure that every person who has to appear on camera looks best and prepared. Usually the have additional charger for makeup kit.

              • Production assistant, PA: $250 – $350

              PA ensures everything is ready for the shoot, including the set, crew, and actors.

              Click below to see other videography rate.

              Request videographer prices

               

              AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients. We have been providing custom tailored video solutions for businesses, professionals and individuals since 2014.

              Request videographer pricing, our team of experts are waiting to hear from you!

               

                3. How to reduce your video production cost?

                If you’re working on a budget but still want to get a high-quality video produced by a qualified videographer, here are some points to consider:

                • Limit pre-production process

                The pre-production process includes all the planning for a shoot, like a concept developing, hunting for location, and scheduling everything, which adds to the budget. You can reduce videographer pricing by doing these things yourself. Or you can hire a local production company that will have everything planned already.

                • Provide your script 

                You know about your product or service more than anyone, and it is better to provide your script to the agency. You don’t have to be a professional to write it. However, you can make a rough outline and give it to a professional videographer, and the videographer will modify it into something ready to be shot.

                • Skip Storyboard

                Not every video requires an artist for a proper storyboard with drawing. You can provide a video treatment document, and any professional videography crew will be able to work on it without any storyboard artist.

                • Use your friends as talents or be a talent yourself

                You can save money by being a talent for your video, or you can have a beautiful co-worker or friend who isn’t shy to come in front of the camera; otherwise, you’ll have to pay for actors/models.

                • Utilize your location 

                Shot locations or studios are expensive and can quickly raise your video production cost. To save money, you can find a nice place or use your office if you have a large conference room or an aesthetic wall. You can also use a bare wall by hanging paintings and some plants. Some companies also provide props and backdrops for the shoot in your office.

                • Provide catering and craftiest if possible

                You have to feed the production crew because it’s a universal fact that one cannot work well while starving. So instead of including catering service in the budget, it would be better if you provide catering yourself. This way, it will cost much less and save some money.

                •  Save with Freelancers

                You can also reduce videographer prices by hiring a freelance videographer and a sound and lighting operator rather than a whole crew. You can hire a company just to check the video for revisions after it is completed.

                IMPORTANT: It’s crucial to note that you should never try to reduce the gear or crew costs. Here you need to trust the company you hired as it is their job to do the correct estimation on what it takes crew and gear to reach the production value you need.

                4. Factors that can affect the price of videography

                Videographer prices can vary according to certain factors. Some of them are discussed below:

                • Complexity of the project

                The more complex a project is, the higher the videographer price will be as it will need more crew members and the expertise of the production team.

                • Deadlines of the project

                It refers to the timeline that the crew needs to finish the whole project, from pre-planning to shooting to editing. If you need your project to be completed urgently, you will have to pay more to cover last minute videographer prices and expenses. Deadlines can range from a day, a week, to a month.

                • Shooting in a public places

                Shooting in public may require you to obtain a filming permit from the local film commission department, sometimes you will also require a police officer or firefighter, or you may need to block the street. This increases your budget.

                  • Competition

                  The more competition among professionals is in the market, the less they may charge you.

                  5. Benefits of working with a professional videographer

                  If you’re working with a pro videographer, you will get to enjoy some benefits from them. A few of those are listed below.

                  • High-quality equipment

                  A skilled videographer will have high-quality equipment, including a lighting setup, a good sound recording setup, and a professional camera and gear, which an amateur videographer mostly lacks.

                  • Professional crew

                  Professional videographers bring the benefits of the whole crew to the table. The role of each crew member is discussed earlier in this article.

                  • Professional editing

                  Anyone can make a video, but only very few people can transform a basic one into a great and exciting one through their exclusive editing skills. If you hire a skilled videographer, you’ll also get an efficiently edited and a well-shot content.

                  videographer prices pricing price

                  6. How to get the most out of your budget?

                  Working with a professional crew unquestionably costs you more. But getting a great content doesn’t necessarily have to cost you an arm and a leg. You can focus on certain aspects to get the most out of your video production cost.

                  Shorten the video

                  Your budget can be economized by reducing the length of your video. Why stretch a one-minute video if you can convey your message in a 30-second video. Viewers also tend to remain interested in a short video rather than a long one, which makes it dull.

                  Create multiple videos from one footage

                  Professional videographers are experts at creating more than one edit from the footage. They won’t have to take multiple footage as creating two footage is twice as expensive as creating one. So they may use the same footage to edit it so that they can make various pieces from it. That’s how they utilize their expertise and help you get the most out of your funds.

                  Use free music

                  You can also use free music for your project, which is available online, instead of creating your custom music, which is too expensive.

                  Budget-friendly locations

                  It is better to hunt for budget-friendly or accessible locations. Please choose to shoot outside because it is free, or you might need a permit that’s not too expensive, so you’ll save a lot by using an accessible location. Or you can also use backdrops in an in-bound location. Either way, you’ll save a considerable amount of your budget.