Whom are you hiring? Where are you shooting? What gear kit are you using? These questions become considerable while making a production budget. Videographer prices do not only include the charges of a videographer. A lot more aspects are considered while making a budget. Let’s explore the details of pricing and production cost of videographers and how you can manage everything more efficiently!

1. What goes into videography pricing?

Here are some of the key elements that influence and decide the pricing of different videographers:

• Experience 

Video production cost greatly and unquestionably depends upon the experience of the video production company you’ve hired. The more experienced it is, the less time it will take to produce a video. This, in turn, will save your money by reducing the number of retakes, dubbing and tweaking by doing it all in one go or two.

However, if we talk about the price side, the most experienced crew will charge you high because of the quality of the content they will provide you. Conclusively, we can say that a more experienced video production will charge more.

• Gear Kit

A DSLR camera can make a simple video. Still, if you want a good quality, you may need a camera with advanced features and lenses, as lenses significantly impact the quality. It’s a no-brainer that you’re hiring professional videographers for a good quality video, and for that, you’ll need many other tools besides a camera. For example, you may need a professional lighting setup, a recording audio setup, or a drone shot, depending upon the required result. Ultimately your videographer price will include charges for this gear kit and the camera. They may have to rent these tools sometimes.

• Crew/Skillset

Crew refers to a number of people included in the team. A crew of one or two team members is enough for an inbound video. However, the crew’s size increases as the video’s complexity increases. A complex video requires a variety of gears, and you’ll need a crew to operate each piece of equipment separately and efficiently. If you want a well-produced video, the crew may include a whole team, from producer/director, lighting tech, and sound man to videographer/cameraman and drone operator. And each one of these members will be paid individually. So you’ll have to include their rates in videographer pricing as well.

• Script Development

For a great video, one requires a great script. It depends on whether it is entirely written or you must provide an outline to actors or models on camera. Script writing also depends on the duration of the video. Longer the piece, the longer the script. So the videographer’s price will also include the script writer’s rate.

•  Time 

Videographer prices don’t only depend on the time spent on a shoot. Instead, these include the whole time spent on the project, from planning for the shoot to post-shoot editing and revisions. So videographer pricing is determined by the time over the entire project, whether an hour, a day or a week. Some videographer prices are according to per hour rates, while some charge according to per day rates.

• Location 

Where is your video being shot? If you have a dedicated inbound area for shooting, that’s cool. If not, you’ll have to find a location most relevant to your topic. And eventually, location rent will add up to your production cost.

• Travel cost

With location comes the travel expense because the crew will have to travel to the site. Videographer prices will include travel costs in the budget too.

• The hiring of actors, models, voice-over artists

This factor depends on the type of video since some don’t require actors or models while others require them. So actors/models will charge according to the duration of the shoot and their experience.

• Editing

Here comes the most critical factor. Excellent editing skills can transform a monotonous video into an exciting one by using different effects like graphics, animations, and slow-motions. The editing part is considered post-shooting time, but the editor will include its own videographer prices to the entire video production cost.

One important thing is that as a client, you must put forward your budget and then ask what the videographers can do in that budget? And what they’ll charge for your demands?

2. Videographer pricing by the type of professionals:

Apparently, a videographer’s price includes the whole crew’s budget. However, crew members’ prices depend on the video’s complexity and duration. Following are the day rates of some standard crew members.

• Director of Photography: $900$ – $1,500

The role of the DoP is to ensure that every photo or shot is worthwhile and point out when they are not useable. They also closely work with colorists during editing.

• Producer: $800$ – $1,500

A producer is an essential crew member responsible for the whole team’s coordination from the beginning to the end of the project.

• Camera operator: $600 – $900

Camera operators are responsible for dealing with a variety of cameras. Their pay depends upon their experience.

• Drone operator: $700 – $1,200

A drone operator is responsible for using drones to capture photos or footage clips.

• Gaffer: $750 – $1,200

He is the light person who is responsible for coordinating all the lights needed on the set.

• Audio guy/ Sound mixer: $600 – $800

An audio guy ensures good quality content by checking sound equipment, mic placement, and lip-syncs.

• Makeup and hair artist: $400 – $700 plus kit

They ensure that every person who has to appear on camera looks best and prepared. Usually the have additional charger for makeup kit.

• Production assistant, PA: $250 – $350

PA ensures everything is ready for the shoot, including the set, crew, and actors.

Click below to see other videography rate.

3. How to reduce your video production cost?

If you’re working on a budget but still want to get a high-quality video produced by a qualified videographer, here are some points to consider:

• Limit pre-production process

The pre-production process includes all the planning for a shoot, like a concept developing, hunting for location, and scheduling everything, which adds to the budget. You can reduce videographer pricing by doing these things yourself. Or you can hire a local production company that will have everything planned already.

• Provide your script 

You know about your product or service more than anyone, and it is better to provide your script to the agency. You don’t have to be a professional to write it. However, you can make a rough outline and give it to a professional videographer, and the videographer will modify it into something ready to be shot.

• Skip Storyboard

Not every video requires an artist for a proper storyboard with drawing. You can provide a video treatment document, and any professional videography crew will be able to work on it without any storyboard artist.

• Use your friends as talents or be a talent yourself

You can save money by being a talent for your video, or you can have a beautiful co-worker or friend who isn’t shy to come in front of the camera; otherwise, you’ll have to pay for actors/models.

• Utilize your location 

Shot locations or studios are expensive and can quickly raise your video production cost. To save money, you can find a nice place or use your office if you have a large conference room or an aesthetic wall. You can also use a bare wall by hanging paintings and some plants. Some companies also provide props and backdrops for the shoot in your office.

• Provide catering and craftiest if possible

You have to feed the production crew because it’s a universal fact that one cannot work well while starving. So instead of including catering service in the budget, it would be better if you provide catering yourself. This way, it will cost much less and save some money.

•  Save with Freelancers

You can also reduce videographer prices by hiring a freelance videographer and a sound and lighting operator rather than a whole crew. You can hire a company just to check the video for revisions after it is completed.

IMPORTANT: It’s crucial to note that you should never try to reduce the gear or crew costs. Here you need to trust the company you hired as it is their job to do the correct estimation on what it takes crew and gear to reach the production value you need.

4. Factors that can affect the price of videography

Videographer prices can vary according to certain factors. Some of them are discussed below:

• Complexity of the project

The more complex a project is, the higher the videographer price will be as it will need more crew members and the expertise of the production team.

• Deadlines of the project

It refers to the timeline that the crew needs to finish the whole project, from pre-planning to shooting to editing. If you need your project to be completed urgently, you will have to pay more to cover last minute videographer prices and expenses. Deadlines can range from a day, a week, to a month.

• Shooting in a public places

Shooting in public may require you to obtain a filming permit from the local film commission department, sometimes you will also require a police officer or firefighter, or you may need to block the street. This increases your budget.

• Competition

The more competition among professionals is in the market, the less they may charge you.

5. Benefits of working with a professional videographer

If you’re working with a pro videographer, you will get to enjoy some benefits from them. A few of those are listed below.

• High-quality equipment

A skilled videographer will have high-quality equipment, including a lighting setup, a good sound recording setup, and a professional camera and gear, which an amateur videographer mostly lacks.

• Professional crew

Professional videographers bring the benefits of the whole crew to the table. The role of each crew member is discussed earlier in this article.

• Professional editing

Anyone can make a video, but only very few people can transform a basic one into a great and exciting one through their exclusive editing skills. If you hire a skilled videographer, you’ll also get an efficiently edited and a well-shot content.

6. How to get the most out of your budget?

Working with a professional crew unquestionably costs you more. But getting a great content doesn’t necessarily have to cost you an arm and a leg. You can focus on certain aspects to get the most out of your video production cost.

• Shorten the video

Your budget can be economized by reducing the length of your video. Why stretch a one-minute video if you can convey your message in a 30-second video. Viewers also tend to remain interested in a short video rather than a long one, which makes it dull.

• Create multiple videos from one footage

Professional videographers are experts at creating more than one edit from the footage. They won’t have to take multiple footage as creating two footage is twice as expensive as creating one. So they may use the same footage to edit it so that they can make various pieces from it. That’s how they utilize their expertise and help you get the most out of your funds.

• Use free music

You can also use free music for your project, which is available online, instead of creating your custom music, which is too expensive.

• Budget-friendly locations

It is better to hunt for budget-friendly or accessible locations. Please choose to shoot outside because it is free, or you might need a permit that’s not too expensive, so you’ll save a lot by using an accessible location. Or you can also use backdrops in an in-bound location. Either way, you’ll save a considerable amount of your budget.

10 Best Kickstarter Videos of 2021

There is no need to be videography-pro when it comes to producing impactful videos. Making videos is all about telling a compelling story in an interesting manner. We have come up with 10 Best kickstarter videos in 2021 that do not require a lot of technical skills, yet they pitch their respective products quite efficiently and can prove to be instrumental from a marketing perspective.

These videos can be a treat to your eyes and ears as they are comprised of eye-catching animations, vibrant colors, groovy music, compelling story-telling and much more. Like other marketing campaigns, these Kickstarter videos primarily focus on selling their respective products. However, one thing that you will find interesting here is that almost all the products chosen for this article have a bigger cause. And that is to create a sustainable environment. So without further ado, let’s find out which these Kickstarter videos are.

1. Freedrum 2 – Our Next Virtual Drum Kit

About the product:

Technology has turned out to be the new-age miracle influencing each and every sphere of our lives, and music is no exception. Freedrum 2 is one of the best examples of technological disruption in the music industry. As reflected by its name, it gives you the freedom of playing the drums anytime and anywhere. The conventional drums are large and occupy a lot of space. Plus, they are also loud, and not everyone can buy them due to their high prices. Contrary to that, it is a virtual instrument which means it does not exist in reality. Therefore, no space is occupied, and no noise is produced. They are also significantly affordable.

Freedrum 2 also comes with a catalog of licensed music so that you can practice accordingly. Unlike conventional drums, it also teaches you how to play, which makes it drum-with-a-tutor. It tells you your progress and the areas where improvement is required. 

One of the most unique features is the haptic feedback which through vibrations creates a sensation of hitting the drums in reality. Further to this, it also includes a foot sensor that easily gets attached to your pants and works as a bass pedal. 

Goal: $50,000, Raised Funds: $264,000

About the Kickstarter video:

The video seems to be quite promising and delivers all the important details of the product. The best thing about the video is the demonstration of how you can play it. The visuals really catch your eyes, and you feel like having your hands on this device as immediately as possible.

The video also has quite a young feel, and youth can easily relate to it. It includes the modern-day trends of using social media and sharing your experiences with the world. The people shown in the video playing Freedrum  seem to be adequately trained and use the instrument quite skillfully. The background drumming is ‘cherry on top’.

2. Nutshell Cooler– Chill by Nature

About the product:

A portable cooler that can store your items that require cooling. The insulation of this product is so much effective that it can keep the ice frozen for more than 48 hours. Although it is light in weight and easy to carry, it does not compromise on its style. The product comes up with a minimalistic yet elegant feel. It has a lot of space inside and can carry a good number of products, while folded it can fit into a small-sized closet. Nutshell Cooler can be your essential item on a day-to-day basis while they are best suitable for road trips and camping trips.

The best thing about it is that this product is with a ‘Bigger Cause’. A cause that is closer to everyone’s heart, and that is to protect the environment and serve those who are in need. Let’s see how it does it. Firstly, it is made up of such material, which essentially makes it an organic product. Where the existing coolers use plastic foams, the Nutshell Cooler is made up of natural fibers. Essentially speaking, this cooler provides insulation through coconut husks which are considered to be a waste product and normally get burned and become a source of CO2. 

Goal: $30,000, Raised Funds: $167,479

About the Kickstarter video:

This is undoubtedly one of the best Kickstarter videos in 2021. It starts with the mission of this product that is to secure the environment and bring a huge change in the lives of the small-scale farmers of the Philippines. From there, it gets shifted to the urban setting, telling you the ways in which the product can be used.

Watching this video, one also realizes the impact of globalization, that how a product originating from rural areas of the Philippines gets its way to the United States or other countries. The video is simple yet quite effective in delivering its message. The color grading of it is quite soothing, while the music of this video is really refreshing.

3. Tidbyt – The Retro Display from the Future

About the product:

Tidbyt is a modern-age electronic organizer which assists you in day-to-day tasks. It has a very unique feel and looks really pretty anywhere you put it in the room – be it on a table in your room or a bookshelf at your office. Being in the screen size limit of 64 by 32 pixels, it can present all the essential information. You can also customize your product as per your need. There is a collection of apps that you can select, and there you go with your personalized organizer.

Tidbyt can operate through one app at a time or can cycle through multiple ones at the same time. The product also comes with unique features of adjustable brightness, night mode, and follow the sun mode. You can always remain updated on your schedule, weather updates, traveling timings, upcoming events and much more!

Goal: $40,000

Raised Funds: $918,000

About the Kickstarter video:

The video starts with a couple being caught up with the excessive bombardment of information due to over-using social media. Then comes a lifesaver – a tiny device that looks simple and promises to make your life simpler as well. The video moves on to depict how it is used by this couple to solve their problems that they face on a every day. It shows how this product has the potential to become one of the most important devices of your life.

This is a video with a lot of smiles. It gives you a refreshing feel and lightens up your mood. After showing its real-time use, the video then shifts to the narration by its founders, explaining the idea behind coming up with this innovative product. The colors used in this video are quite vibrant, while the music contains a sort of victory feeling as if someone has overcome their life-long problem.

4. Soapbottle – Packaging made from soap

About the product:

Plastic-free, Biodegradable, No animal testing, Natural Ingredients, No wastage, No recycling, what does all this reflect for you? Yes, you are absolutely right! The Soapbottle is essentially designed to be ‘environment friendly’ and is in line with the mission of making the ecosystem sustainable. This truly called a soap bottle not only because it contains soap but also because it is made up of soap. It is thoughtfully made as a two-in-one solution. It essentially is a soap bottle containing 100 ml of a soft and nourishing body wash, and after getting empty, it itself works as soap, leaving nothing to get wasted.

With COP26 pledging to secure the environment globally, what better you can get than this product that saves you from producing any kind of waste in the form of packaging. Apart from the soap bottle, which itself is made up of soap, it also contains a metal closure.

Goal: €10,000, Raised Funds: €125,497

About the Kickstarter video:

This video is as unique as this product is. It gives you a feeling of wanting to know more. Watching the video, one wants it not to end ever. The music used in the video is quite soft and melodious. The narration also gives you a soothing feeling – similar to what you get after taking a bath.

The video starts with telling you how the product can be used. It also tells you the bigger purpose of this product is to create a sustainable environment by introducing the packaging that becomes part of the circular economy of the product. Watching the video, one gets easily convinced that these soap bottles are not only eco-friendly but also look aesthetic.

5. Teno by Lumio: Sound in a New Light

About the product:

The Idea that the makers of this product tried to sell is ‘Celebration of the perfection in the imperfect. And, they have sold it really well! It is amazingly different from the conventional lamps in the market. Is it a lamp or a speaker? Well, why not have them both in one. Teno emits a soft light that adds to the aesthetic value of its surrounding. While the quality of the sound that this powerful 45mm full-range driver produces is of a high quality characterizing with deep bass and crystal-clear treble.

The idea of the unusual design of this product is inspired by Kintsugi – a form of Japanese art that inspires to piece together the broken parts instead of throwing them away. It works in quite a unique way and responds to different finger movements across its surface. 

Wanna enjoy music? All you need to do is to connect Teno with your phone and stream through the playlist of your favorite songs.

Goal: $75,000, Raised Funds: $396,019

About the Kickstarter video:

Quite a simple video, yet it has a strange charisma that gets you completely immersed into it. The video starts with the founder of this product telling you about the inspiration for creating such a unique product.  What differentiates this video from the rest of the other Kickstarter videos is the absence of music in it. The videographer wanted the product itself to be the center of your attention, and the video serves this purpose quite well.

6. Barisieur 2.0 – Coffee & Tea Brewing Alarm Clock

About the product:

How is it if you get a cup of coffee/tea at your bedside as you wake up in the morning? And that too as per your preferences. Are we asking for much? Isn’t it the best thing in the world? Well, here you go with Barisieur 2.0 that is an automatic immersion brewer. With Barisieur 2.0, no more need to put effort into making coffee/tea. This device will do it all and that too at the time when you exactly want it. You can set the alarm for Barisieur to start making coffee/tea for you.

Barisieur 2.0 comes up with futuristic features of automatic start/stop, wireless charging, alarm clock, and smart induction boiling. It also contains a smart mini-fridge where you can put milk. All that Barisieur 2.0 wants is to create convenience in your life and makes you alert. This product has a unique design and comes in two different color schemes, i.e. Blond/White and Walnut/Black.

Goal: £10,000, Raised Funds: £109,558

About the Kickstarter video:

This is one of the most interesting Kickstarter videos. The idea of the product itself quite amazing. Nevertheless, the video makes it even more. The videographer has done justice to the uniqueness of this product and has made a video that is crisp and delivers its message effectively. The video beautifully depicts how you can operate it and how it practically brings convenience to your life.

7. Larq Pitcher – Pure water beyond filtration

About the product:

Larq Pitcher works on the idea of purifying the water beyond filtration. The existing pitchers available in the market adopt a conventional filtration process to purify the water. However, this is not enough to extract out the microbes which get through the filtering mechanism. Understanding this, Larq Pitcher comes with a unique 2-step filtration and purification process. Ever heard the phrase ‘Crystal Clear Water’? 

Larq Pitcher converts the water into one! Larq Pitcher has a plant-based filter in place that delivers better-filtered water. It efficiently extracts out Lead, Chlorine, Mercury, Fluoride and other smaller particles. PureVis™ UV-C purification is the game-changer here that works as a 2nd step of purification. Even the bio-contaminants at the molecular level cannot get away with it.

Goal: $50,000, Raised Funds: $771,917

About the Kickstarter video:

This video explains its product in a storytelling manner. The actors have done a marvelous job here. The video explains the product quite efficiently and depicts why Larq Pitcher has the edge over the existing pitchers, which don’t go beyond filtration. 

The background music is amazing and fully supports the content of the video. The video tells core science-related stuff in an amusing way and has a comic touch which makes it fun to watch. By the way, don’t miss the ending part!

8. Granbyware – 100% Recycled Ceramic Dinnerware

About the product:

Granbyware is claimed to be the world’s first 100% recycled ceramic tableware. It is made up of factory-produced waste such as crushed glass, old tiles, factory sludge etc. It contains plates and a bowl of big and small sizes. There also is a mug. The makers of Granbyware have not compromised on the quality of the product. 

They claim to have taken specialist waste management companies and have done extensive research for making this dinnerware. The product is surprisingly beautiful and enhances your experience of eating. To begin with, the dinnerware comes in 4 glaze colors.

Goal: £50,000, Raised Funds: £68,926

About the Kickstarter video:

This video is amazingly interesting. It starts with the founders of this product explaining about their inspiration and the process of making Granbyware. The video has an organic feel, while solid colors are used throughout the video. The music is groovy, and the message is clear. At the end of the video, you also find an action call from the makers, which serves as a compelling marketing tool.

9. RGKit Play: Play with movement like a pro

About the product:

A new wireless motion control kit is designed for videographers. The product allows you to add tons of camera/object movements. It comes up with two modes: Manual Mode & Auto Mode. With RGKit, you can control the speed and duration of the movement as well. It also enables you to rotate your camera at a 360° angle and adds stability with its stabilization mechanism.

RGKit easily gets connected to your phone, through which you can control the movements and can also watch the video effects on your phone’s screen in real-time. The device works at absolute precision, and there is no chance of missing on capturing what exactly you are looking for. With its innovative mode of working, RGKit has all the potential to revolutionize the videography arena.

Goal: $50,000, Raised Funds: $206,835

About the Kickstarter video:

An innovative masterpiece! This video is as innovative as the product itself is. The animators have done a great job here. The colors used are quite aggressive yet vibrant. The video surprises one from the start, and it doesn’t stop till the end. The music is funky and perfectly fits with the video. 

The video contains several shooting tricks for the learners of videography. The founder of this product gives an in-depth explanation of how to use the product. This video is lengthy as compared to others. However, it never gets boring.

10. Light Speaker — A portable sound and light experience

About the product:

The name of this product, ‘Light Speaker’, carries a dual meaning. They are called light as they are light in weight and can be moved anywhere you want. They are also called Light Speaker because they emit light. Don’t confuse it with ordinary light. 

The light produced by this speaker resembles the flame and is a result of extensive research on the properties of real flames. The design of these speakers is heavily influenced by the traditional lantern. The Light Speaker easily gets connected through Bluetooth and are equally perfect for outdoor adventures and indoor experience.

Goal: $44,000, Raised Funds: $165,126

About the Kickstarter video:

This one is the longest of all the videos. However, you never feel like being dragged watching it. The idea of getting people closer to fire is really fascinating. You love the way the founders have tried to use this idea and developed this product. The video promises to deliver the best quality sound with this product. The video also shows the dissembled form of the product to depict how it is made.

The founders of the Light Speaker also tell you about their inspiration and how this product can make a difference to your experience of listening to music. The product is black in color. Therefore, the video also carries a solid black theme. Last but the least, the background music is slow and matches the pace of the video.

What is a Testimonial Video?

A testimonial video is a form of feedback in video format. In video testimonials, the customers talk about their best experience with your product or service. Basically, a testimonial video involves the appearance of a customer, and he/she gives an honest opinion about said product. Typically, these videos revolve around how a particular product solves a customer’s problem or how that product has an effect on their daily life.

Customer testimonial videos are among the most influential marketing plans until now, whether you are trying to catch new customers or you want to impress existing customers. Being able to possess impressive feedback about your product from any third party makes a huge difference in upcoming sales. We know well that people do consider almost 10 reviews before making a purchase. For this purpose, testimonial videos are considered to have a great impact on individuals’ decisions. Some reasons why testimonial videos are so persuasive are discussed below.

Why do they work

Testimonial videos are considered to be one of the best patterns for content marketing around the world. We are here to encompass the power of a testimonial video and also describe the method of getting them from clients. Before moving on, we’d like to highlight some compelling constituents of an ideal customer testimonial video. These videos:

• Trigger sentimental appeal
• Boost up conversions
• Give consumers a chance to be an advocate for your brand/service
• Provide social validation of product
• Tell the tale of your brand

The Power of Testimonials

Best marketers surely know that the most influential and satisfactory letters are not a result of sales reputations or email drive. They are a result of satisfied customers.

It’s not enough if you believe in your products and services. Your business’s credibility doesn’t depend on your offers, or it doesn’t validate that you’re the most valid source of data. One of a few things that boost up your worth is highly impressive feedback from a satisfied customer about your product. These reviews elevate other tactics of business marketing.

By blending both; this type of community influence and sentimental impression in a video, we get the most worthwhile video content that is called video testimonials.

5 Reasons why Testimonial Videos are So Powerful

1. They generate a deeper and more emotional demand for your brand.

One of the main aims while reaching out to your audience should be to make sure that your audience has confidence in you. Your customers not only want to make sure that you are able to solve their problems, but they also want to be assured that only you can solve their problems more than anyone else.

In a study published on bigcommerce.com, it is mentioned that if you use testimonial videos on a regular basis, you’re likely to get 62% more profit from each customer whenever they visit your brand. Moreover, a massive of 92% of customers confessed that they depend on testimonial videos before making any purchase. Furthermore, almost 90% of customers said that these testimonial videos are as trustworthy as their own suggestions.

In addition to this and everything else, more than 70% of candidates in this study said that productive and useful video testimonials greatly elevated their credibility in that particular brand. This data demonstrates the power of a positive business testimonial video. But, if you’re still not persuaded that video testimonials are the gold standard for digital marketing – keep on reading this article!

2. They convert.

The eventual goal of all digital marketers is to transform probable customers into paying ones, and video testimonials are significantly good at converting. 2018 benchmarks study of The Content Marketing Institute disclosed that case studies were positioned at number two, and testimonial videos were placed at number three on the list containing types of content that are most often used by digital marketers. Now that we know they use these videos for marketing their product, there is obviously a reason, and the reason is that these work.

Testimonial is simply a statement from a customer told enthusiastically about the product. Now, if we combine that testimonial in a video with the physical appearance of a customer, we get a huge traffic drive towards our site. It will also increase shares and customer converts, along with building credibility.

3. They provide a chance for customers to be brand advocates.

If a customer uses your product and it turns out to be a positive experience, that customer will automatically become your brand advocate while sharing his/her experience. These videos allow your value to be increased in the best possible way without appearing too obsessed with your product.

4. Social validity is a powerful decision-making aspect.

Customers usually trust other customers more than advertising tools. Ponder over it – when you’re looking for several fabulous apartments on Airbnb in search of the ideal accommodation for your next vacation or a trip, you most probably trust amplified reviews from thousands of different customers.

In simple terms, people more possibly appear to buy a thing that others have already purchased. People are also more likely to believe in a brand by judging number of people who already trust that brand. For that reason, user feedbacks, ratings, post on social media, and some other kinds of user-generated content have appealingly proven to be exceptionally compelling in influencing consumer choices.

By motivating a customer who loves your product or service to appear in a video to record his/her review, you are more likely to increase your sales. That review will have more weightage when someone is about to buy your product, which in turn, generates more satisfied consumers. It doesn’t matter how rational we are, social verifications always win.

5. Nothing strikes better than a good story.

Customer reviews are not just compelling, but they also inform about your brand in a complete story. Authentic stories with your unique customers as characters lie at the core of a video testimonial. Every video testimonial tells a unique story about how a certain brand or product, or service assisted a customer in solving an issue or attaining a particular goal.

When your possibly future buyers can picture themselves as problem-fixers with your product acting as their guide, they’ll be much more possibly make a purchase decision. Testimonial video examples like this depict the audacity to affect peoples’ decisions to buy a product.

Tiny Mowing Robot, Customer Review

Produced by AD.JUST, 2022

How to get Video Testimonials from Customers?

Nothing hits better than a video testimonial of a satisfied customer suggesting your product or service. Nonetheless, encouraging customers for testimonials and consumer video feedback is very challenging. We have assembled a few helpful tips as a guide about learning how to request and how to gather video testimonials.

Do following are some trouble-free tips you can use to initiate collecting video testimonials from your customers:

1. Request customers personally and genuinely

Send them an email directly or simply call them to check if they would be up for recording a video testimonial. It would be more persuading if you’d send them a video email. In reply to that, they can also send you a video clip about a review of your product.

Also, anticipate that some customers are more comfortable in front of the camera than others. It will be a great choice if you ask your customers whether they would like to join the community or not. You can also choose some customers on your own whom you believe to be the best for speaking for your product.

2. Suggest interviewing customers

Most often, some video testimonials are not used because of their bad quality. In this regard, interviews are a great option as they exclude any heavy recording process, and the quality issue is also somewhat resolved.

So try your best to offer to interview your customers. By doing this, customers will feel more comfortable, and they will automatically answer your questions authentically. Also, you will end up building that sentimental connection in the video that you are looking for.

3. Show them why customer testimonials are important

The way you ask your customers about recording a video testimonial is probably the most important aspect. You don’t have to appear to be forcing someone to record a video for you if they don’t want to. But you have to encourage them by telling them WHY their tale matters to you.

Send them a brief message such as, “You loved using our product, and we would like you to share your inspiring story with others. Would you please share your experience about how our product helped you in solving your issue?”

By guiding them throughout their story, you’ll more likely reveal that your product helped them save their time, solved particular issues, or boosted their sales. That’s the content you want to show in your video testimonial.

Product Video Testimonials and UGC Reviews

UGC reviews are persuasive because of their authenticity. Following are some examples of video testimonials and UGC reviews.

• Natural Force Supplements

Being able to get your customers to show how they utilize your product is a great way to build trust, and it can help prospective customers make a confident decision to buy something from your brand. Here in this example, Ilia, a beauty brand, is benefited when a lifestyle blogger uses their product in a video testimonial showing how all the products work. It makes it easy for people who are thinking of buying those products to trust the brand and go for it as they have already seen the application of the products.

Organic Supplements, Customer Review

Produced by AD.JUST, 2022

• Airbnb using the “Regram” Approach

Airbnb uses the Regram approach to post UGC reviews on Instagram about how their customers loved their homes and enjoyed there a lot and share them with people who rent their homes on Airbnb.  The best thing about this regram approach is that these reviews are not only confined to Instagram but can also be shared on other social media platforms, websites, etc. This encourages others to use their service as they have already seen satisfied customers.

• “Better For It” by Nike

“Better For It” is a women empowerment campaign particularly related to the women’s apparel of Nike. Nike uses different social platforms to connect with world-class female athletes and encourages them to share struggles, workout rituals, or training sessions. These videos spread a body-positive vibe and increase the value of the Nike brand overall.  

Customer testimonials in corporate videos

Following are some ways you can use to ace your digital marketing by using testimonial videos.

• Leveraging storytelling
• Having more than one customers
• Including facts and figures
• Using sentimental appeal
• Incorporating unique customer stories
• Making it a Q&A type of video
• Making it entertaining

Some examples are provided below:

• Sandwich Video – Testimonial Ad Example for Slack

The team created a video showing how they used to communicate over different platforms, and now they have organized teams using Slack. It’s a fun video, and very hard to believe that it’s a scripted one!

• Testimonial Ad from Dropbox

In this example, Dropbox included several customers rather than only one telling about their experience with Dropbox. It shows how Dropbox is a perfect suit for people from every industry.

• Amazon’s Testimonial Video

Amazon also compiled videos from many customers in which they talk about how Amazon helps them in improving their lives. These videos proved beneficial as it’s a platform that is used by the masses.

• Google Adword’s testimonial ad

It’s a story of a woman who ran a dog daycare. She reported that in the beginning, she hadn’t many customers and also showed how Google Adword helped her, and now 90% of her customers come through this tool.

FINAL WORD

After diving into this article, it is obvious that video testimonials are the gold standard for digital marketing. There isn’t any other better way to form connections and credibility with your customers than an authentic and impressive video directly from a customer. Getting great video testimonials isn’t trouble-free, but once you’ve got them, they can prove to be some of the most important treasure pieces of content you’ll ever possess.