TikTok Video Advertising. Why is TikTok Good for Marketing?

TikTok Video Advertising. Why is TikTok Good for Marketing?

It’s safe to say that there is hardly anyone who isn’t familiar with TikTok these days. This video-sharing app has rapidly taken the online world by storm and has become the fastest-growing social media platform. As we know that sound and visuals have a profound impact on the modern world, and numerous brands are using this network as marketing strategies to promote their products and services. It doesn’t only facilitate brands on TikTok to get into action but also to boost their sales through TikTok video advertising. A lot of brands have achieved success through a TikTok marketing agency by offering access to potential customers that other social media platforms may not provide. This is because this social channel offers relatively more exposure, innovation, and creativity.

Besides being a favorite of most teens, this network has risen as a powerful tool that can help you establish an effectual presence of your brand there. Read on to learn how TikTok marketing can be used to your advantage and how you can set up a successful brand on this app.

How popular is TikTok and What’s its Future?

Before choosing it for your brand, it’s important to know the facts and figures describing the popularity of this app. As published by eMarketer Daily Newsletter, this platform is expected to outshine YouTube and other platforms during the current year for average time spent on social media per day by US users.

tiktok video advertising

A survey by the Insider Intelligence suggested that around 50% of the United States generation Z and 38% of adults, in general, make a purchase through social media. 12% of generation Z and millennials used this Tiktok for buying purposes, which puts it at the top after Facebook and Instagram. It’s expected that the number of buyers on this network will increase in the coming few years.

tiktok marketing agency

According to another estimate by eMarketer, looking at the growing popularity of this relatively new platform, US adults are estimated to spend 18.6% of their total social media time using this app in 2024, which shows a huge difference when compared to 4.5% in 2019. 

tiktok for brands marketing

It is predictable to outdo Pinterest this year by becoming the preferred buying medium for 23.1% of US social commerce customers, with Facebook and Instagram still taking precedence.

A report by Jungle Scout proposed that 11% of US buyers opt for the app to start their search while shopping online. It is working on improving its e-commerce search effectiveness to correspond to this behavior of the consumers. Businesses that are not using TikTok video advertising are falling behind in catering to the needs of these buyers. 

tiktok purchase e-commerce trends

What is a TikTok Video Marketing?

As the name suggests, TikTok video marketing is a method of advertising products, services, or content to gain more customers. It utilizes a careful and organized process to promote businesses by creating captivating video content. Different marketing strategies are used for this purpose, which focuses on creating organic and trend-driven content, adding popular and discoverable hashtags to the caption, and getting help from influencers for promotional campaigns for the brand.

 

These strategies are useful in designing 15-60 second long videos that are generally tutorials, dance videos, comedy skits, lip-syncing videos, and a lot more. These entertaining videos have a high chance of going viral because of the app’s high reach, making it a marketing haven for businesses

Why Should You Use a TikTok Marketing Agency?

A TikTok marketing agency is a fast-developing community of companies that are dedicated to assisting brands and marketers in tapping into their creativity and expanding their business through this forum. A TikTok marketing agency encompasses qualified professionals who are good at creating, measuring, and implementing vertical ad to appeal to and inspire potential buyers.

Those agencies can also help with better editing of the videos using fun effects, filters, music overlays, etc. Moreover, they can aid in improving the efficacy of the content by integrating it with other social media networks. In essence, this should be  your skilled partner in helping you create a catchy promotion campaign using video content.

 

AD.JUST PRODUCTION is a video agency that has helped many eCommerce brands to start their advertising in Tiktok with viral vertical videos. We are a team of experienced specialists who can produce high-quality videos that convert.

tiktok video advertising
tiktok video marketing agency

Why Should You Use TikTok Video Advertising?

With the ever-increasing popularity of this app, it is now ranked among the top online platforms that allow a brand on TikTok to express its creativity. This is the reason this app is now considered one of the essential marketing tools by businesses. The sections below will help you understand why TikTok video production for brands is the right option for your business:

 

  • Easier Marketing

If you’re not using this app as part of your marketing strategy, you’re missing out on a big time. The majority of its users are from the young population. You can connect and engage with the youth by creating videos that appeal to them.

TikTok video advertising for business is an inclusive online social media network for advertisers. It offers all the essential features and tools required for social media video production, TikTok video ads particulary. You’ll be able to launch a successful marketing campaign that will deliver results.

Using the features available for business accounts, you can create an ad or set a budget, find the best audience, evaluate data, create videos, and much more. TikTok allows brands to try out new ideas and find out which ones work best with their potential customers. You can also use a TikTok marketing agency to do all the work for you.

 

  • Re-Invent Influencer Marketing

TikTok video advertising has gained the significance of headquarters for social media influencers who can increase engagement on your account. It’s no secret that many people like to follow what others do. When you share something, they feel compelled to see what else you’ve shared. The social media influencer market is an effective means of intriguing your audience’s interest in your brand.

An influencer may mention your products or services in a video, redirecting viewers to your account or ad. You can also ask them to post links to your website in the description of the video, which could stimulate people to visit the link. This will help you get more views and boost your sales. That’s how influential this app’s influencer marketing can be.

 

  • More Chances of Going Viral

As compared to other social media platforms, the algorithm of this app works differently to make a video viral. For instance, the Facebook algorithm focuses on showing your content to friends and family, which means that it prioritizes or ranks people and content that you already know. This one, on the contrary, isn’t about only reaching the people you know. It’s more related to surprising people and getting them to follow you.

Through TikTok video promotion, your content is a lot more likely to be viewed by an audience who has never seen it before. It indicates that your brand’s TikTok video ad has a higher chance of going viral, even if you don’t have plenty of followers on this site. You don’t need thousands or millions of followers to make your advertising a hit.

 

  • Range of Ad Options

When you have a brand on TikTok, it allows you to create a variety of ads, from short-form videos to longer-form videos to ads that look more like traditional commercials. You can design branded challenges for users that encourage them to participate. Make sure the challenges are something inventive and intriguing, so they have the potential to go viral and generate more publicity for your brand.

5 types of TikTok video ads you can create for your brand on it and drive more traffic include:

  • In-feed ads
  • Top-view ads
  • Brand Takeovers
  • Branded effects
  • Hashtag challenges

 

  • Target the Right Audience

It’s a no-brainer that when you are using TikTok video advertising, the key is to find the audience that matter to your brand. Like any other online marketing platform, TikTok can help you reach your target viewers and steer your ad campaign in the right direction. However, as mentioned earlier, the users are mostly from the young population. It may not prove to be your best bet if you are striving to reach an older audience. According to some surveys, around 60% of the users fall between the age group ranging from 16 to 24. If we increase the maximum age limit to 34, 80% of the users will fall within this range. Hence, be mindful that this platform is ideal if you’re aiming to target young users.

 

  • Edit Videos Like a Pro

Like any other social media network, you can get a lot of attention there. In fact, your content has more chances of going viral when you use TikTok video advertisement. However, you’ll need to establish a strong connection with your audience or create a strong theme to make your brand noticeable and famous. All this can be easy to achieve when you have a great video editor.

Since you need to create a short and fast-paced video for ads, it has a different format compared to other social media platforms. You can add music to your video ad and choose the best format that you want. You can also add stickers to your video and give it a unique look. It is also important to add filters. You can also add text to your brand’s video ad. Your video may go viral on social media platforms if it looks good.

 

  • People Buy What They See

Visuals have gained a massive reputation in the marketing world since there has been a shift in people’s preference for buying products or services via online photos and videos. What you choose to show to your potential buyers is a deciding factor in generating more sales and turning your new buyers into your brand’s loyal consumers. No matter if you choose brand takeovers, regular product videos, or ads to promote your products or services, you have a higher probability of people seeing and buying them.

Even though this platform has only been around for a couple of years, these users have made a big impact on social media marketing. Due to the product-generated marketing, trends have led to the emergence of the phrase “TikTok made me buy it.” This phrase is quite often used as a Hashtag for posting content on this platform too.

 

  • Hashtags Ignite Marketing Campaign

Hashtags are one of the imperative components of TikTok video advertising, as they have the ability to add life to your brand’s marketing campaign. They can be beneficial in driving organic traffic to your video and business account. Some of the effective ways of using hashtags to your advantage are:

  • First and most important step is to hunt for the top hashtags. You can do this by locating hashtags on the “discover” page on your brand’s account. Look for the hashtags that work for your brand or product/service and use them.
  • Take hints from the influencers to find out which hashtags are trending right now. Just copy those hashtags and add them to your video description to see their result.
  • If you can’t find trending hashtags, start by testing standard hashtags, such as #TikTokChallenge, #viral, and #love. Use these popular hashtags and check their effect.

 

  • Content-Focused Approach

Another major reason why you should consider using a vertical ad or hiring a TikTok marketing agency is that unlike other social media networks used for brand promotion, this platform is mainly driven by content. If you’ve been affiliated with the marketing field or have been getting professional help to advertise your products or services, you probably know the significance of content in marketing. The content-focused approach of this network is more likely to yield your desired outcomes and amp up your marketing output. This platform and its users admire entertaining and fun content instead of traditional ads.

Therefore, if you manage to hit the brief with innovative ideas and exciting content, nothing can stop your TikTok video promotion from going viral. Your aim should be to create and deliver content that the users wish to see, making sure you fulfill their needs. Viral ads will then be ranked on the “for you” page of users, enhancing the visibility of your brand.

 

  • Evaluate Analytics for Better Performance

Just like any other online platforms used by different brands to promote their products and services, such as YouTube, Instagram, and Facebook, TiktTok also lets you analyze the metrics and estimate how your creatives are performing. This will allow you to scrutinize the progress of your ad and make further decisions accordingly to boost your marketing efforts.

The readymade analytics can better enable you to come up with an effective content strategy and know what kind of content your audience is more interested in. However, this feature may only be available for pro account holders. The good news is that the “analytics” feature is absolutely free for pro accounts. Just activate this feature on your account and keep an eye on every critical detail related to your brand’s account, like visibility, content, and followers.

Bottom Line

Many businesses have successfully achieved their goals by using TikTok marketing because this platform offers various benefits that are not available on other forums. When utilized properly, TikTok video production for your brand can build an entirely new level of engagement with potential clients.

Marketing there is an effective way of enabling your brand to deliver its content in a natural, genuine, and enjoyable manner. People these days prefer less formal and authentic video marketing, making TikTok video advertising an excellent option for brands. A TikTok video ad for promotion can increase your reach to the clientele by boosting your exposure, which is a lot more likely to help them know more about your brand, buy from it, and stay with your brand.

TikTok Video Production

 

In AD.JUST we make creative social media videos that are fun and engaging to watch. Our vertical formats is perfect for e-commerce barnds, and we produce new content all the time so you can keep your followers engaged.

Request custom quote, our team of experts are waiting to hear from you!

 

    Social Media Video in 2023: The Future of Marketing

    Social Media Video in 2023: The Future of Marketing

    It’s no secret that video is one of the most popular forms of content on social media. In fact, according to a recent study, 78% of people say they’ve watched a brand’s content in the last week. With numbers like that, it’s no wonder that social media platforms are making video a priority.

    Marketers have long known the power of video. It’s an engaging, dynamic medium that can be used to tell stories, showcase products, and deliver messages in a way that is attention-grabbing and memorable. In recent years, we’ve seen a shift towards social media video as more and more platforms embrace native video content. As we move into 2023, it’s clear that the trend is here to stay – and it’s only going to become more important for marketers. Here’s what you need to know about social media video in 2023.

    Live Video

    One of the biggest trends in social media video is live video. Live video allows brands to connect with their audiences in real-time, which creates an intimate and authentic connection. Live video is also unedited and unscripted, which gives it a sense of immediacy and urgency that other types of videos lack.

    While live video is already popular, it’s only going to become more so in the next few years. In fact, 82% of internet users say they would rather watch a live video than read a blog post, and 80% say they would rather watch a live video than read a social media post.

    Live video is another trend that’s been on the rise in recent years, and it’s one that’s likely to continue. As platforms make it easier for users to go live and as internet speeds increase, we’re going to see more and more people sharing live videos on social media. This type of content is especially popular with younger users, so we’re likely to see a lot more of it in the coming years

    More User-Generated Content

    Another trend that’s on the rise is user-generated content (UGC). It is any type of content—text, images, videos, etc.—that is created by users instead of brands. UGC is often seen as more authentic and trustworthy than traditional marketing materials because it comes from real people who have firsthand experience with the product or service.

    According to eMarketer, UGC will account for 30% of all online activity by 2023. That number is only going to increase as more brands realize the value of UGC and start incorporating it into their social media strategies.

    As technology becomes more and more accessible, we’re likely to see even more user-generated content on social Platforms like TikTok have already shown us just how popular this type of content can be. We’re likely to see even more platforms emerge that are built around user-generated content, giving people even more opportunities to create and share videos.

    UGC provides valuable insights into customer behavior and preferences, and can be a powerful marketing tool for e-commerce businesses. For example, Amazon uses it to help shoppers make informed purchasing decisions. In addition to product reviews, Amazon also displays customer photos and videos in its product listings.

    This UGC helps potential buyers to see the products in use, and provides valuable insights into how the products perform in real-world settings. It can also help to build trust between businesses and their customers. When customers see that a business is receptive to feedback and willing to display reviews, it instills confidence in the company and its products. As a result, it can be a win-win for both businesses and consumers.

    Request Social Media Video Quote

     

    In AD.JUST we make creative visual content that is fun and engaging to watch. Our vertical format is perfect for Instagram and TikTok Reels and Stories, and we produce new content all the time so you can keep your followers engaged.

    Request social media video quote, our team of experts are waiting to hear from you!

     

      Vertical videos for TikTok and IG

      One of the biggest trends we’re seeing in social media video in 2023 is the rise of vertical format. As people consume more and more content on their mobile devices, there has been a shift towards videos that are optimized for viewing on a small screen. This means that traditional 16:9 widescreen pieces are no longer as effective as they once were.

      TikTok reels and Instagram stories have led the charge, with people flocking to these platforms to consume content that is easy to digest and doesn’t require them to rotate their phones. While some traditionalists have decried this trend, there’s no denying that vertical videos are here to stay. And there’s actually a lot to like about them.

      For one thing, they make it easy to record hands-free footage. They also provide a more immersive experience for viewers, who can focus on the content without distractions. And let’s not forget that they’re simply more convenient to consume on our phones. In a world where we’re constantly on the go, it’s hard to beat the convenience of vertical videos.

      Vertically-oriented videos take up less space on a mobile device screen, making them more likely to be watched all the way through. They also feel more personal and intimate, which is perfect for building relationships with customers and prospects. If you want your videos to be seen by as many people as possible in 2023, make sure they’re vertical.

      Closed captions

      Another big trend we’re seeing is the use of subtitles and closed captions on your visual content. This is especially important if you’re targeting international audiences or people who are viewing your videos without sound – for example, if they’re watching on public transport or in a place where they can’t turn the volume up. Adding subtitles or closed captions will ensure that everyone can understand and enjoy your videos, no matter where they are or what environment they’re in.

      Better Quality iPhone Videos

      As phone cameras continue to get better and better, we’re going to see a corresponding increase in the quality of videos on social platforms. This trend is already underway; just take a look at the difference between the videos being shared on social platforms today and those from just a few years ago. The increase in quality is only going to continue, meaning that social media videos are only going to get better and better.

      iPhone videos have come a long way in recent years. The iPhone 7 Plus, for instance, features two cameras, one of which is a telephoto lens that allows for up to 2x optical zoom. This means that iPhone users can now capture high-quality close-up shots and videos without having to carry around a separate camera. The iPhone 7 Plus also features optical image stabilization, which compensates for hand movement when taking videos.

      In addition to the hardware improvements, the software that powers the smartphones’s camera has also gotten better in recent years. Apple has added new features like video stabilization and slow-motion video capture, and the latest models can even shoot 4K video. All of these improvements have made it possible to capture better quality video with an iPhone than ever before.

       Lastly, let’s mention the new lens kits compatible with smartphones. iPhone lenses are a type of accessory that can be attached to the iPhone to improve the quality of videos. There are many different types of iPhone lenses available on the market, including wide-angle lenses, telephoto lenses, and fish-eye lenses. Each type of lens offers different benefits and can help to improve the overall quality of iPhone videos. iPhone lens kits typically include a selection of different lenses, along with a case or mount that allows the user to attach the lenses to their iPhone. Lens kits can be a great way to improve the quality of iPhone videos and help iPhone users to get more creative with the smartphones videography.

      Long Form Social Media Video

      Finally, we’re also seeing a trend towards longer online formats. In the past, most videos on social platforms were around 15-30 seconds long – but that’s starting to change. As platforms like YouTube and Facebook continue to invest in long-form content, we expect to see more brands producing longer videos that tell stories, provide educational advice, or just offer an insight into what it’s like to work with them. If you want to stay ahead of the curve, start thinking about how you can produce longer videos that will keep viewers engaged from beginning to end.

      Small Business Videos: How to Go Online?

      Small Business Videos: How to Go Online?

      When it comes to bringing your brand’s presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

      According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

      In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

      1.What are the Benefits of Creating Video for Small Business?

      Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:

       

      • Videos are the most alluring form of content
      • They can engage your potential customers on social media
      • You can have access to mobile users through marketing videos
      • They can enhance SEO, conversion, and sale of your products
      • You can boost return on investment with less expenditure on ads
      • They can help you earn customers’ trust and loyalty
      • They can educate and motivate your potential customers

      2. What Type of Videos Can You Create?

      It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

      • Brand Introduction or Story Videos

      The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

      • Product Videos

      The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

      • Educational Videos

      Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

      • Social Proof Videos

      This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

      Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

      3. Small Business Video Examples

       

      Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

      • WARE Company Introduction Video

      This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

      • Tiny Mobile Robots Small Business Testimonials 

      A product review based on the current client testimonials. Documentary-style interview and aerial footage.

      Produced by AD.JUST Production

      • Humidifier Explainer Educational Video

      If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

      Produced by AD.JUST Production

       

      Get Your Small Business Video!

       

      AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

      Fill the request and we will get in touch within 24 hours!

      Or email us: getquote@adjustproduction.com

       

        4. How to Use Video Marketing to Promote Your Business? 

        Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:

         

        • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
        • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
        • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
        • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
        • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

        5. How to Get Started with Making a Video?

        Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

        • Define Your Goals

        The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

        • Increase brand awareness through storytelling
        • Boost sales through product videos
        • Build reliability through social proof videos
        • Educate your buyers through educational videos

        These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

        • Brainstorm for Ideas

        The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

        • Write a Script

        Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA’s (call-to-action), product features, etc.

          • Choose a Location

          Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

          • Contact local Video Production Teams

          Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

          6. Best Practices and Guidelines for Creating a Successful Video Campaign

           

          After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

          • Share on Social Media

          Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

          • Use Video on Landing Page

          You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

          If you’re a new small business, you can use our Start page to create a mobile landing page. It’s easy to link to your favorite videos from YouTube on your page. Just click “Create Video” on the video’s player and select “Link to YouTube video.

          • Work with Influencers

          Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

          If you’re just starting out and you’re looking to work with influencers, look to work with micro-influencers because they’re often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

          • Use Paid Social Advertising

          Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.

          What Are Videographer Prices and Video Production Costs?

          What Are Videographer Prices and Video Production Costs?

          Whom are you hiring? Where are you shooting? What gear kit are you using? These questions become considerable while making a production budget. Videographer prices do not only include the charges of a videographer. A lot more aspects are considered while making a budget. Let’s explore the details of pricing and production cost of videographers and how you can manage everything more efficiently!

          1. What goes into videography pricing?

          Here are some of the key elements that influence and decide the pricing of different videographers:

          • Experience 

          Video production cost greatly and unquestionably depends upon the experience of the video production company you’ve hired. The more experienced it is, the less time it will take to produce a video. This, in turn, will save your money by reducing the number of retakes, dubbing and tweaking by doing it all in one go or two.

          However, if we talk about the price side, the most experienced crew will charge you high because of the quality of the content they will provide you. Conclusively, we can say that a more experienced video production will charge more.

          • Gear Kit

          A DSLR camera can make a simple video. Still, if you want a good quality, you may need a camera with advanced features and lenses, as lenses significantly impact the quality. It’s a no-brainer that you’re hiring professional videographers for a good quality video, and for that, you’ll need many other tools besides a camera. For example, you may need a professional lighting setup, a recording audio setup, or a drone shot, depending upon the required result. Ultimately your videographer price will include charges for this gear kit and the camera. They may have to rent these tools sometimes.

          • Crew/Skillset

          Crew refers to a number of people included in the team. A crew of one or two team members is enough for an inbound video. However, the crew’s size increases as the video’s complexity increases. A complex video requires a variety of gears, and you’ll need a crew to operate each piece of equipment separately and efficiently. If you want a well-produced video, the crew may include a whole team, from producer/director, lighting tech, and sound man to videographer/cameraman and drone operator. And each one of these members will be paid individually. So you’ll have to include their rates in videographer pricing as well.

          • Script Development

          For a great video, one requires a great script. It depends on whether it is entirely written or you must provide an outline to actors or models on camera. Script writing also depends on the duration of the video. Longer the piece, the longer the script. So the videographer’s price will also include the script writer’s rate.

          •  Time 

          Videographer prices don’t only depend on the time spent on a shoot. Instead, these include the whole time spent on the project, from planning for the shoot to post-shoot editing and revisions. So videographer pricing is determined by the time over the entire project, whether an hour, a day or a week. Some videographer prices are according to per hour rates, while some charge according to per day rates.

          • Location 

          Where is your video being shot? If you have a dedicated inbound area for shooting, that’s cool. If not, you’ll have to find a location most relevant to your topic. And eventually, location rent will add up to your production cost.

          • Travel cost

          With location comes the travel expense because the crew will have to travel to the site. Videographer prices will include travel costs in the budget too.

          • The hiring of actors, models, voice-over artists

          This factor depends on the type of video since some don’t require actors or models while others require them. So actors/models will charge according to the duration of the shoot and their experience.

          • Editing

          Here comes the most critical factor. Excellent editing skills can transform a monotonous video into an exciting one by using different effects like graphics, animations, and slow-motions. The editing part is considered post-shooting time, but the editor will include its own videographer prices to the entire video production cost.

          One important thing is that as a client, you must put forward your budget and then ask what the videographers can do in that budget? And what they’ll charge for your demands?

          2. Videographer pricing by the type of professionals:

          Apparently, a videographer’s price includes the whole crew’s budget. However, crew members’ prices depend on the video’s complexity and duration. Following are the day rates of some standard crew members.

          • Director of Photography: $900$ – $1,500

          The role of the DoP is to ensure that every photo or shot is worthwhile and point out when they are not useable. They also closely work with colorists during editing.

          • Producer: $800$ – $1,500

          A producer is an essential crew member responsible for the whole team’s coordination from the beginning to the end of the project.

          • Camera operator: $600 – $900

          Camera operators are responsible for dealing with a variety of cameras. Their pay depends upon their experience.

          • Drone operator: $700 – $1,200

          A drone operator is responsible for using drones to capture photos or footage clips.

          • Gaffer: $750 – $1,200

          He is the light person who is responsible for coordinating all the lights needed on the set.

          • Audio guy/ Sound mixer: $600 – $800

          An audio guy ensures good quality content by checking sound equipment, mic placement, and lip-syncs.

          • Makeup and hair artist: $400 – $700 plus kit

          They ensure that every person who has to appear on camera looks best and prepared. Usually the have additional charger for makeup kit.

          • Production assistant, PA: $250 – $350

          PA ensures everything is ready for the shoot, including the set, crew, and actors.

          Click below to see other videography rate.

          Request videographer prices

           

          AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients. We have been providing custom tailored video solutions for businesses, professionals and individuals since 2014.

          Request videographer pricing, our team of experts are waiting to hear from you!

           

            3. How to reduce your video production cost?

            If you’re working on a budget but still want to get a high-quality video produced by a qualified videographer, here are some points to consider:

            • Limit pre-production process

            The pre-production process includes all the planning for a shoot, like a concept developing, hunting for location, and scheduling everything, which adds to the budget. You can reduce videographer pricing by doing these things yourself. Or you can hire a local production company that will have everything planned already.

            • Provide your script 

            You know about your product or service more than anyone, and it is better to provide your script to the agency. You don’t have to be a professional to write it. However, you can make a rough outline and give it to a professional videographer, and the videographer will modify it into something ready to be shot.

            • Skip Storyboard

            Not every video requires an artist for a proper storyboard with drawing. You can provide a video treatment document, and any professional videography crew will be able to work on it without any storyboard artist.

            • Use your friends as talents or be a talent yourself

            You can save money by being a talent for your video, or you can have a beautiful co-worker or friend who isn’t shy to come in front of the camera; otherwise, you’ll have to pay for actors/models.

            • Utilize your location 

            Shot locations or studios are expensive and can quickly raise your video production cost. To save money, you can find a nice place or use your office if you have a large conference room or an aesthetic wall. You can also use a bare wall by hanging paintings and some plants. Some companies also provide props and backdrops for the shoot in your office.

            • Provide catering and craftiest if possible

            You have to feed the production crew because it’s a universal fact that one cannot work well while starving. So instead of including catering service in the budget, it would be better if you provide catering yourself. This way, it will cost much less and save some money.

            •  Save with Freelancers

            You can also reduce videographer prices by hiring a freelance videographer and a sound and lighting operator rather than a whole crew. You can hire a company just to check the video for revisions after it is completed.

            IMPORTANT: It’s crucial to note that you should never try to reduce the gear or crew costs. Here you need to trust the company you hired as it is their job to do the correct estimation on what it takes crew and gear to reach the production value you need.

            4. Factors that can affect the price of videography

            Videographer prices can vary according to certain factors. Some of them are discussed below:

            • Complexity of the project

            The more complex a project is, the higher the videographer price will be as it will need more crew members and the expertise of the production team.

            • Deadlines of the project

            It refers to the timeline that the crew needs to finish the whole project, from pre-planning to shooting to editing. If you need your project to be completed urgently, you will have to pay more to cover last minute videographer prices and expenses. Deadlines can range from a day, a week, to a month.

            • Shooting in a public places

            Shooting in public may require you to obtain a filming permit from the local film commission department, sometimes you will also require a police officer or firefighter, or you may need to block the street. This increases your budget.

              • Competition

              The more competition among professionals is in the market, the less they may charge you.

              5. Benefits of working with a professional videographer

              If you’re working with a pro videographer, you will get to enjoy some benefits from them. A few of those are listed below.

              • High-quality equipment

              A skilled videographer will have high-quality equipment, including a lighting setup, a good sound recording setup, and a professional camera and gear, which an amateur videographer mostly lacks.

              • Professional crew

              Professional videographers bring the benefits of the whole crew to the table. The role of each crew member is discussed earlier in this article.

              • Professional editing

              Anyone can make a video, but only very few people can transform a basic one into a great and exciting one through their exclusive editing skills. If you hire a skilled videographer, you’ll also get an efficiently edited and a well-shot content.

              videographer prices pricing price

              6. How to get the most out of your budget?

              Working with a professional crew unquestionably costs you more. But getting a great content doesn’t necessarily have to cost you an arm and a leg. You can focus on certain aspects to get the most out of your video production cost.

              Shorten the video

              Your budget can be economized by reducing the length of your video. Why stretch a one-minute video if you can convey your message in a 30-second video. Viewers also tend to remain interested in a short video rather than a long one, which makes it dull.

              Create multiple videos from one footage

              Professional videographers are experts at creating more than one edit from the footage. They won’t have to take multiple footage as creating two footage is twice as expensive as creating one. So they may use the same footage to edit it so that they can make various pieces from it. That’s how they utilize their expertise and help you get the most out of your funds.

              Use free music

              You can also use free music for your project, which is available online, instead of creating your custom music, which is too expensive.

              Budget-friendly locations

              It is better to hunt for budget-friendly or accessible locations. Please choose to shoot outside because it is free, or you might need a permit that’s not too expensive, so you’ll save a lot by using an accessible location. Or you can also use backdrops in an in-bound location. Either way, you’ll save a considerable amount of your budget.

              Best Kickstarter Videos in 2021

              Best Kickstarter Videos in 2021

              10 Best Kickstarter Videos of 2021

               

              There is no need to be videography-pro when it comes to producing impactful videos. Making videos is all about telling a compelling story in an interesting manner. We have come up with 10 Best kickstarter videos in 2021 that do not require a lot of technical skills, yet they pitch their respective products quite efficiently and can prove to be instrumental from a marketing perspective.

              These videos can be a treat to your eyes and ears as they are comprised of eye-catching animations, vibrant colors, groovy music, compelling story-telling and much more. Like other marketing campaigns, these Kickstarter videos primarily focus on selling their respective products. However, one thing that you will find interesting here is that almost all the products chosen for this article have a bigger cause. And that is to create a sustainable environment. So without further ado, let’s find out which these Kickstarter videos are.

              1. Freedrum 2 – Our Next Virtual Drum Kit

              About the product:

              Technology has turned out to be the new-age miracle influencing each and every sphere of our lives, and music is no exception. Freedrum 2 is one of the best examples of technological disruption in the music industry. As reflected by its name, it gives you the freedom of playing the drums anytime and anywhere. The conventional drums are large and occupy a lot of space. Plus, they are also loud, and not everyone can buy them due to their high prices. Contrary to that, it is a virtual instrument which means it does not exist in reality. Therefore, no space is occupied, and no noise is produced. They are also significantly affordable.

              Freedrum 2 also comes with a catalog of licensed music so that you can practice accordingly. Unlike conventional drums, it also teaches you how to play, which makes it drum-with-a-tutor. It tells you your progress and the areas where improvement is required. 

              One of the most unique features is the haptic feedback which through vibrations creates a sensation of hitting the drums in reality. Further to this, it also includes a foot sensor that easily gets attached to your pants and works as a bass pedal. 

              Goal: $50,000, Raised Funds: $264,000

              About the Kickstarter video:

              The video seems to be quite promising and delivers all the important details of the product. The best thing about the video is the demonstration of how you can play it. The visuals really catch your eyes, and you feel like having your hands on this device as immediately as possible.

              The video also has quite a young feel, and youth can easily relate to it. It includes the modern-day trends of using social media and sharing your experiences with the world. The people shown in the video playing Freedrum  seem to be adequately trained and use the instrument quite skillfully. The background drumming is ‘cherry on top’.

              2. Nutshell Cooler– Chill by Nature

              About the product:

              A portable cooler that can store your items that require cooling. The insulation of this product is so much effective that it can keep the ice frozen for more than 48 hours. Although it is light in weight and easy to carry, it does not compromise on its style. The product comes up with a minimalistic yet elegant feel. It has a lot of space inside and can carry a good number of products, while folded it can fit into a small-sized closet. Nutshell Cooler can be your essential item on a day-to-day basis while they are best suitable for road trips and camping trips.

              The best thing about it is that this product is with a ‘Bigger Cause’. A cause that is closer to everyone’s heart, and that is to protect the environment and serve those who are in need. Let’s see how it does it. Firstly, it is made up of such material, which essentially makes it an organic product. Where the existing coolers use plastic foams, the Nutshell Cooler is made up of natural fibers. Essentially speaking, this cooler provides insulation through coconut husks which are considered to be a waste product and normally get burned and become a source of CO2. 

              Goal: $30,000, Raised Funds: $167,479

              About the Kickstarter video:

              This is undoubtedly one of the best Kickstarter videos in 2021. It starts with the mission of this product that is to secure the environment and bring a huge change in the lives of the small-scale farmers of the Philippines. From there, it gets shifted to the urban setting, telling you the ways in which the product can be used.

              Watching this video, one also realizes the impact of globalization, that how a product originating from rural areas of the Philippines gets its way to the United States or other countries. The video is simple yet quite effective in delivering its message. The color grading of it is quite soothing, while the music of this video is really refreshing.

              3. Tidbyt – The Retro Display from the Future

              About the product:

              Tidbyt is a modern-age electronic organizer which assists you in day-to-day tasks. It has a very unique feel and looks really pretty anywhere you put it in the room – be it on a table in your room or a bookshelf at your office. Being in the screen size limit of 64 by 32 pixels, it can present all the essential information. You can also customize your product as per your need. There is a collection of apps that you can select, and there you go with your personalized organizer.

              Tidbyt can operate through one app at a time or can cycle through multiple ones at the same time. The product also comes with unique features of adjustable brightness, night mode, and follow the sun mode. You can always remain updated on your schedule, weather updates, traveling timings, upcoming events and much more!

              Goal: $40,000

              Raised Funds: $918,000

              About the Kickstarter video:

              The video starts with a couple being caught up with the excessive bombardment of information due to over-using social media. Then comes a lifesaver – a tiny device that looks simple and promises to make your life simpler as well. The video moves on to depict how it is used by this couple to solve their problems that they face on a every day. It shows how this product has the potential to become one of the most important devices of your life.

              This is a video with a lot of smiles. It gives you a refreshing feel and lightens up your mood. After showing its real-time use, the video then shifts to the narration by its founders, explaining the idea behind coming up with this innovative product. The colors used in this video are quite vibrant, while the music contains a sort of victory feeling as if someone has overcome their life-long problem.

               

              WANT TO PRODUCE A KICKSTARTER VIDEO LIKE THIS?

               

              AD.JUST PRODUCTION knows that great ideas are few and far between, which is why we work with our clients to develop their most creative concepts for the best kickstarter video in 2021. Our team of experts will take your idea from start-to-finish by providing you a one stop shop for all the production services needed in order turn ambitious visions into reality!

              5 + 14 =

              4. Soapbottle – Packaging made from soap

              About the product:

              Plastic-free, Biodegradable, No animal testing, Natural Ingredients, No wastage, No recycling, what does all this reflect for you? Yes, you are absolutely right! The Soapbottle is essentially designed to be ‘environment friendly’ and is in line with the mission of making the ecosystem sustainable. This truly called a soap bottle not only because it contains soap but also because it is made up of soap. It is thoughtfully made as a two-in-one solution. It essentially is a soap bottle containing 100 ml of a soft and nourishing body wash, and after getting empty, it itself works as soap, leaving nothing to get wasted.

              With COP26 pledging to secure the environment globally, what better you can get than this product that saves you from producing any kind of waste in the form of packaging. Apart from the soap bottle, which itself is made up of soap, it also contains a metal closure.

              Goal: €10,000, Raised Funds: €125,497

              About the Kickstarter video:

              This video is as unique as this product is. It gives you a feeling of wanting to know more. Watching the video, one wants it not to end ever. The music used in the video is quite soft and melodious. The narration also gives you a soothing feeling – similar to what you get after taking a bath.

              The video starts with telling you how the product can be used. It also tells you the bigger purpose of this product is to create a sustainable environment by introducing the packaging that becomes part of the circular economy of the product. Watching the video, one gets easily convinced that these soap bottles are not only eco-friendly but also look aesthetic.

              5. Teno by Lumio: Sound in a New Light

              About the product:

              The Idea that the makers of this product tried to sell is ‘Celebration of the perfection in the imperfect. And, they have sold it really well! It is amazingly different from the conventional lamps in the market. Is it a lamp or a speaker? Well, why not have them both in one. Teno emits a soft light that adds to the aesthetic value of its surrounding. While the quality of the sound that this powerful 45mm full-range driver produces is of a high quality characterizing with deep bass and crystal-clear treble.

              The idea of the unusual design of this product is inspired by Kintsugi – a form of Japanese art that inspires to piece together the broken parts instead of throwing them away. It works in quite a unique way and responds to different finger movements across its surface. 

              Wanna enjoy music? All you need to do is to connect Teno with your phone and stream through the playlist of your favorite songs.

              Goal: $75,000, Raised Funds: $396,019

              About the Kickstarter video:

              Quite a simple video, yet it has a strange charisma that gets you completely immersed into it. The video starts with the founder of this product telling you about the inspiration for creating such a unique product.  What differentiates this video from the rest of the other Kickstarter videos is the absence of music in it. The videographer wanted the product itself to be the center of your attention, and the video serves this purpose quite well.

               

              6. Barisieur 2.0 – Coffee & Tea Brewing Alarm Clock

              About the product:

              How is it if you get a cup of coffee/tea at your bedside as you wake up in the morning? And that too as per your preferences. Are we asking for much? Isn’t it the best thing in the world? Well, here you go with Barisieur 2.0 that is an automatic immersion brewer. With Barisieur 2.0, no more need to put effort into making coffee/tea. This device will do it all and that too at the time when you exactly want it. You can set the alarm for Barisieur to start making coffee/tea for you.

              Barisieur 2.0 comes up with futuristic features of automatic start/stop, wireless charging, alarm clock, and smart induction boiling. It also contains a smart mini-fridge where you can put milk. All that Barisieur 2.0 wants is to create convenience in your life and makes you alert. This product has a unique design and comes in two different color schemes, i.e. Blond/White and Walnut/Black.

              Goal: £10,000, Raised Funds: £109,558

              About the Kickstarter video:

              This is one of the most interesting Kickstarter videos. The idea of the product itself quite amazing. Nevertheless, the video makes it even more. The videographer has done justice to the uniqueness of this product and has made a video that is crisp and delivers its message effectively. The video beautifully depicts how you can operate it and how it practically brings convenience to your life.

              7. Larq Pitcher – Pure water beyond filtration

              About the product:

              Larq Pitcher works on the idea of purifying the water beyond filtration. The existing pitchers available in the market adopt a conventional filtration process to purify the water. However, this is not enough to extract out the microbes which get through the filtering mechanism. Understanding this, Larq Pitcher comes with a unique 2-step filtration and purification process. Ever heard the phrase ‘Crystal Clear Water’? 

              Larq Pitcher converts the water into one! Larq Pitcher has a plant-based filter in place that delivers better-filtered water. It efficiently extracts out Lead, Chlorine, Mercury, Fluoride and other smaller particles. PureVis™ UV-C purification is the game-changer here that works as a 2nd step of purification. Even the bio-contaminants at the molecular level cannot get away with it.

              Goal: $50,000, Raised Funds: $771,917

               

              About the Kickstarter video:

              This video explains its product in a storytelling manner. The actors have done a marvelous job here. The video explains the product quite efficiently and depicts why Larq Pitcher has the edge over the existing pitchers, which don’t go beyond filtration. 

              The background music is amazing and fully supports the content of the video. The video tells core science-related stuff in an amusing way and has a comic touch which makes it fun to watch. By the way, don’t miss the ending part!

              8. Granbyware – 100% Recycled Ceramic Dinnerware

              About the product:

              Granbyware is claimed to be the world’s first 100% recycled ceramic tableware. It is made up of factory-produced waste such as crushed glass, old tiles, factory sludge etc. It contains plates and a bowl of big and small sizes. There also is a mug. The makers of Granbyware have not compromised on the quality of the product. 

              They claim to have taken specialist waste management companies and have done extensive research for making this dinnerware. The product is surprisingly beautiful and enhances your experience of eating. To begin with, the dinnerware comes in 4 glaze colors.

              Goal: £50,000, Raised Funds: £68,926

               

              About the Kickstarter video:

              This video is amazingly interesting. It starts with the founders of this product explaining about their inspiration and the process of making Granbyware. The video has an organic feel, while solid colors are used throughout the video. The music is groovy, and the message is clear. At the end of the video, you also find an action call from the makers, which serves as a compelling marketing tool.

              9. RGKit Play: Play with movement like a pro

              About the product:

              A new wireless motion control kit is designed for videographers. The product allows you to add tons of camera/object movements. It comes up with two modes: Manual Mode & Auto Mode. With RGKit, you can control the speed and duration of the movement as well. It also enables you to rotate your camera at a 360° angle and adds stability with its stabilization mechanism.

              RGKit easily gets connected to your phone, through which you can control the movements and can also watch the video effects on your phone’s screen in real-time. The device works at absolute precision, and there is no chance of missing on capturing what exactly you are looking for. With its innovative mode of working, RGKit has all the potential to revolutionize the videography arena.

              Goal: $50,000, Raised Funds: $206,835

              About the Kickstarter video:

              An innovative masterpiece! This video is as innovative as the product itself is. The animators have done a great job here. The colors used are quite aggressive yet vibrant. The video surprises one from the start, and it doesn’t stop till the end. The music is funky and perfectly fits with the video. 

              The video contains several shooting tricks for the learners of videography. The founder of this product gives an in-depth explanation of how to use the product. This video is lengthy as compared to others. However, it never gets boring.

              10. Light Speaker — A portable sound and light experience

              About the product:

              The name of this product, ‘Light Speaker’, carries a dual meaning. They are called light as they are light in weight and can be moved anywhere you want. They are also called Light Speaker because they emit light. Don’t confuse it with ordinary light. 

              The light produced by this speaker resembles the flame and is a result of extensive research on the properties of real flames. The design of these speakers is heavily influenced by the traditional lantern. The Light Speaker easily gets connected through Bluetooth and are equally perfect for outdoor adventures and indoor experience.

              Goal: $44,000, Raised Funds: $165,126

              About the Kickstarter video:

              This one is the longest of all the videos. However, you never feel like being dragged watching it. The idea of getting people closer to fire is really fascinating. You love the way the founders have tried to use this idea and developed this product. The video promises to deliver the best quality sound with this product. The video also shows the dissembled form of the product to depict how it is made.

              The founders of the Light Speaker also tell you about their inspiration and how this product can make a difference to your experience of listening to music. The product is black in color. Therefore, the video also carries a solid black theme. Last but the least, the background music is slow and matches the pace of the video.

               

              Quick Kickstarter Video Estimation!

              Hope you enjoyed our list of Best Kickstarter Videos in 2021, we plan to cover at the end of the year as more crowdfunding videos will be posted.

              Here at AD.JUST we understand all aspects of Kickstarter video production and would love to help you get it done! We do the full circle of crowdfunding videos including locating and talent scouting, crewing&gearing up for the project of any complicity. plus advanced post-production and color correction.

              We are going to guide you through all the complicated specifics of video production and can guarantee outstanding results.

              Contact Us: getquote@adjustproduction.com

              Request Kickstarter Quote

              2 + 3 =

              Video Testimonials: Why They Work, And How to Get Them

              Video Testimonials: Why They Work, And How to Get Them

              What is a Testimonial Video?

               

              A testimonial video is a form of feedback in video format. In video testimonials, the customers talk about their best experience with your product or service. Basically, a testimonial video involves the appearance of a customer, and he/she gives an honest opinion about said product. Typically, these videos revolve around how a particular product solves a customer’s problem or how that product has an effect on their daily life.

              Customer testimonial videos are among the most influential marketing plans until now, whether you are trying to catch new customers or you want to impress existing customers. Being able to possess impressive feedback about your product from any third party makes a huge difference in upcoming sales. We know well that people do consider almost 10 reviews before making a purchase. For this purpose, testimonial videos are considered to have a great impact on individuals’ decisions. Some reasons why testimonial videos are so persuasive are discussed below.

               

               

              Why do they work

               

              Testimonial videos are considered to be one of the best patterns for content marketing around the world. We are here to encompass the power of a testimonial video and also describe the method of getting them from clients. Before moving on, we’d like to highlight some compelling constituents of an ideal customer testimonial video. These videos:

              • Trigger sentimental appeal
              • Boost up conversions
              • Give consumers a chance to be an advocate for your brand/service
              • Provide social validation of product
              • Tell the tale of your brand

               

              The Power of Testimonials

               

              Best marketers surely know that the most influential and satisfactory letters are not a result of sales reputations or email drive. They are a result of satisfied customers.

              It’s not enough if you believe in your products and services. Your business’s credibility doesn’t depend on your offers, or it doesn’t validate that you’re the most valid source of data. One of a few things that boost up your worth is highly impressive feedback from a satisfied customer about your product. These reviews elevate other tactics of business marketing.

              By blending both; this type of community influence and sentimental impression in a video, we get the most worthwhile video content that is called video testimonials.

              5 Reasons why Testimonial Videos are So Powerful

               

               

              1. They generate a deeper and more emotional demand for your brand.

              One of the main aims while reaching out to your audience should be to make sure that your audience has confidence in you. Your customers not only want to make sure that you are able to solve their problems, but they also want to be assured that only you can solve their problems more than anyone else.

              In a study published on bigcommerce.com, it is mentioned that if you use testimonial videos on a regular basis, you’re likely to get 62% more profit from each customer whenever they visit your brand. Moreover, a massive of 92% of customers confessed that they depend on testimonial videos before making any purchase. Furthermore, almost 90% of customers said that these testimonial videos are as trustworthy as their own suggestions.

              In addition to this and everything else, more than 70% of candidates in this study said that productive and useful video testimonials greatly elevated their credibility in that particular brand. This data demonstrates the power of a positive business testimonial video. But, if you’re still not persuaded that video testimonials are the gold standard for digital marketing – keep on reading this article!

               

              2. They convert.

              The eventual goal of all digital marketers is to transform probable customers into paying ones, and video testimonials are significantly good at converting. 2018 benchmarks study of The Content Marketing Institute disclosed that case studies were positioned at number two, and testimonial videos were placed at number three on the list containing types of content that are most often used by digital marketers. Now that we know they use these videos for marketing their product, there is obviously a reason, and the reason is that these work.

              Testimonial is simply a statement from a customer told enthusiastically about the product. Now, if we combine that testimonial in a video with the physical appearance of a customer, we get a huge traffic drive towards our site. It will also increase shares and customer converts, along with building credibility.

               

              3. They provide a chance for customers to be brand advocates.

              If a customer uses your product and it turns out to be a positive experience, that customer will automatically become your brand advocate while sharing his/her experience. These videos allow your value to be increased in the best possible way without appearing too obsessed with your product.

               

              4. Social validity is a powerful decision-making aspect.

              Customers usually trust other customers more than advertising tools. Ponder over it – when you’re looking for several fabulous apartments on Airbnb in search of the ideal accommodation for your next vacation or a trip, you most probably trust amplified reviews from thousands of different customers.

              In simple terms, people more possibly appear to buy a thing that others have already purchased. People are also more likely to believe in a brand by judging number of people who already trust that brand. For that reason, user feedbacks, ratings, post on social media, and some other kinds of user-generated content have appealingly proven to be exceptionally compelling in influencing consumer choices.

              By motivating a customer who loves your product or service to appear in a video to record his/her review, you are more likely to increase your sales. That review will have more weightage when someone is about to buy your product, which in turn, generates more satisfied consumers. It doesn’t matter how rational we are, social verifications always win.

              5. Nothing strikes better than a good story.

              Customer reviews are not just compelling, but they also inform about your brand in a complete story. Authentic stories with your unique customers as characters lie at the core of a video testimonial. Every video testimonial tells a unique story about how a certain brand or product, or service assisted a customer in solving an issue or attaining a particular goal.

              When your possibly future buyers can picture themselves as problem-fixers with your product acting as their guide, they’ll be much more possibly make a purchase decision. Testimonial video examples like this depict the audacity to affect peoples’ decisions to buy a product.

              Tiny Mowing Robot, Customer Review

              Produced by AD.JUST, 2022

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              How to get Video Testimonials from Customers?

               

              Nothing hits better than a video testimonial of a satisfied customer suggesting your product or service. Nonetheless, encouraging customers for testimonials and consumer video feedback is very challenging. We have assembled a few helpful tips as a guide about learning how to request and how to gather video testimonials.

              Do following are some trouble-free tips you can use to initiate collecting video testimonials from your customers:

               

              1. Request customers personally and genuinely

              Send them an email directly or simply call them to check if they would be up for recording a video testimonial. It would be more persuading if you’d send them a video email. In reply to that, they can also send you a video clip about a review of your product.

              Also, anticipate that some customers are more comfortable in front of the camera than others. It will be a great choice if you ask your customers whether they would like to join the community or not. You can also choose some customers on your own whom you believe to be the best for speaking for your product.

              2. Suggest interviewing customers

              Most often, some video testimonials are not used because of their bad quality. In this regard, interviews are a great option as they exclude any heavy recording process, and the quality issue is also somewhat resolved.

              So try your best to offer to interview your customers. By doing this, customers will feel more comfortable, and they will automatically answer your questions authentically. Also, you will end up building that sentimental connection in the video that you are looking for.

              3. Show them why customer testimonials are important

              The way you ask your customers about recording a video testimonial is probably the most important aspect. You don’t have to appear to be forcing someone to record a video for you if they don’t want to. But you have to encourage them by telling them WHY their tale matters to you.

              Send them a brief message such as, “You loved using our product, and we would like you to share your inspiring story with others. Would you please share your experience about how our product helped you in solving your issue?”

              By guiding them throughout their story, you’ll more likely reveal that your product helped them save their time, solved particular issues, or boosted their sales. That’s the content you want to show in your video testimonial.

              Product Video Testimonials and UGC Reviews

              UGC reviews are persuasive because of their authenticity. Following are some examples of video testimonials and UGC reviews.

              • Natural Force Supplements

              Being able to get your customers to show how they utilize your product is a great way to build trust, and it can help prospective customers make a confident decision to buy something from your brand. Here in this example, Ilia, a beauty brand, is benefited when a lifestyle blogger uses their product in a video testimonial showing how all the products work. It makes it easy for people who are thinking of buying those products to trust the brand and go for it as they have already seen the application of the products.

              Organic Supplements, Customer Review

              Produced by AD.JUST, 2022

               

              • Airbnb using the “Regram” Approach

              Airbnb uses the Regram approach to post UGC reviews on Instagram about how their customers loved their homes and enjoyed there a lot and share them with people who rent their homes on Airbnb.  The best thing about this regram approach is that these reviews are not only confined to Instagram but can also be shared on other social media platforms, websites, etc. This encourages others to use their service as they have already seen satisfied customers.

               

              • “Better For It” by Nike

              “Better For It” is a women empowerment campaign particularly related to the women’s apparel of Nike. Nike uses different social platforms to connect with world-class female athletes and encourages them to share struggles, workout rituals, or training sessions. These videos spread a body-positive vibe and increase the value of the Nike brand overall.  

              Customer testimonials in corporate videos

              Following are some ways you can use to ace your digital marketing by using testimonial videos.

              • Leveraging storytelling
              • Having more than one customers
              • Including facts and figures
              • Using sentimental appeal
              • Incorporating unique customer stories
              • Making it a Q&A type of video
              • Making it entertaining

               

              Some examples are provided below:

              • Sandwich Video – Testimonial Ad Example for Slack

              The team created a video showing how they used to communicate over different platforms, and now they have organized teams using Slack. It’s a fun video, and very hard to believe that it’s a scripted one!

              • Testimonial Ad from Dropbox

              In this example, Dropbox included several customers rather than only one telling about their experience with Dropbox. It shows how Dropbox is a perfect suit for people from every industry.

              • Amazon’s Testimonial Video

              Amazon also compiled videos from many customers in which they talk about how Amazon helps them in improving their lives. These videos proved beneficial as it’s a platform that is used by the masses.

              • Google Adword’s testimonial ad

              It’s a story of a woman who ran a dog daycare. She reported that in the beginning, she hadn’t many customers and also showed how Google Adword helped her, and now 90% of her customers come through this tool.

              FINAL WORD

               

              After diving into this article, it is obvious that video testimonials are the gold standard for digital marketing. There isn’t any other better way to form connections and credibility with your customers than an authentic and impressive video directly from a customer. Getting great video testimonials isn’t trouble-free, but once you’ve got them, they can prove to be some of the most important treasure pieces of content you’ll ever possess.