How to Improve Product Photography for Amazon

How to Improve Product Photography for Amazon

Product photography helps you to showcase clear pictures of your products to your potential clients. Perfectly shot, crisp, clear, and stimulating product photography will give you an edge over your competitors. Despite the immense benefits of product photography or eCommerce, many sellers still give little or no priority to it. Of course, getting quality product photography services can be a daunting task, especially when you are not skilled in photography. Like other skill sets, product photography requires time, patience, trial, retry, error, and so on. 

 

9 Tips on How to Produce Quality Product Photos

To improve your product photography for Amazon and other eCommerce websites, here are 9 basic tips to consider. 

 

Read camera manual

The obvious truth is that 99% of camera owners did not read the manual when they first purchased their gadgets. Unfortunately for them, that is the most basic, simple, and obvious step in using a camera. Reading the camera manual may be the best initial step you can make as a potential photographer. Of course, knowing which button is responsible for which function is priceless and very important. The manual is designed to help users understand the basic functions and features of the camera. 

If you are one of this set of people, then it isn’t too late. You will be grateful to discover some features that you never knew before. Don’t have a manual? You will get a PDF copy of the manual on the manufacturer’s website. Just download and add to your library. 

 

Push the button halfway to focus, then all the way to take the shot.

Many people complain a lot about unfocused images after acquiring their new fancy cameras. Well, the solution is no brainer. Proper focus is key, regardless of the product you are capturing. If your image is not focused, then you will end up having burred, unclear, and ambiguous product photography. Apart from getting nice images of your product, your ability to focus rightly will make capturing the beautiful moments around you worthwhile too. 

Generally, pushing the button halfway to focus before taking shots increases your chances of getting a perfect, well-focused, and clear result at all times. Meanwhile, you would have known this assuming you read the manual. 

 

Get Under the Hood

Getting a hood for as low as $50 for your camera lens will boost your product photography activities a lot. It is very easy to use and does not have an on/off button. So, what is the function of the hood? Well, putting a hood around the end of your lens increases color saturation and decreases the glares of your product photographs. Literally, the difference between images taken with and without a lens hood is very obvious!  

 

Hold Your Camera Properly

What is the best way to hold a Camera? Very simple! Let your left-hand cup under the lens as if you are about to eat a foot-long sub sandwich. Then, put your right hand on the trigger and get ready to shoot. Meanwhile, bend your elbows and pull the camera back towards your face…then take those perfect shots. It doesn’t get any easier than this.

 

Use the Camera’s Self-timer

Using the camera’s self-timer is another way to enhance focus and boost the precision of your Amazon product photography. The more you separate your body movement from the camera, the better the result. Most of us use self-time for selfies and family photos. You can also use this feature for Amazon photography too. A self-timer allows you to take a perfect shot of the product with less chance of missing the focus since you are not physically maneuvering the button. The self-timer feature pairs with a tripod for your Amazon photography services especially when you are the only one doing the display and photography.

 

Use a Tripod

A tripod is like a third arm you can use to effortlessly carry out your photography. Using a tripod separates you from the camera. It gives you the freedom to make a few more adjustments to your product when the camera’s self-timer is counting down. For instance, when you are taking a photo of a product that cannot stand upright or you want to display some hidden features, then a tripod is a sure bet for you.

Meanwhile, there are different kinds of tripods. You typically get what you pay for. Tripods come with different accessories which can make your photography even better and more fun.

 

Incorporate Wireless Shutter Release

Another way to maintain a hands-free product photography service is to get a wireless shutter release. This gadget also allows you to remove yourself and body movements from the images. The trigger is quite inexpensive and easy to operate. Wireless shutter release allows you to walk away from the camera, position and reposition your products without running a shot. 

 

Utilize Hot Shoe Flashes

A hot-shoe flash is another great addition to your camera. This accessory projects light onto the focal point of the shot, giving you various lighting techniques on the go. 

You can utilize the hot shoe flashes simultaneously with your camera without having to directly connect them. Due to this, they are very versatile and can be placed at any position in the photography environment. A popular technique is to mount the hot shoe on a base and place it just around the product you are capturing. Some gadgets come with a base while some require that you buy the base independently. 

Place the flash at different positions to produce different effects. In the end, you will have different options to choose from for your product photography for eCommerce. Additionally, you can place your hot shoe behind items like a paper diffuser, card stock, and fabric. Hot shoes are great for taking lifestyle images of your products while in use. The additional flashlight produced increases your lightning and gives you an edge.

 

LED Continuous Lighting

Another simple yet efficient way to improve your product photography is through the use of LED continuous lighting. Product photography services are usually done in a small confined room that can heat up quickly. LED continuous lighting provides clear illumination and whiteness in the room without the heat of traditional bulbs. 

There are lots of LED lighting systems in the market today. So, stay updated on the latest technology and get yourself a perfect, economical one for your Amazon photography services. 

 

How to Make Your Product Photos Stand Out?

Showcase details and finish quality of products

Product photography offers business owners the opportunity to showcase the fine details of their products. Customers generally need to see those finishing touches on the product and the beauty it entails. For instance, an ordinary coffee mugged photographed using the right background and lighting system will highlight those awesome qualities and create a desire-to-buy in the mind of the customers. So, focus on those awesome features of your products and let them be obvious in your Amazon product photographs 

The right backdrop can elevate image quality

Imagine placing a genuine leather bag on a small rock and having a gentle flow of water beside it. This kind of environment will add many characteristics to the item. Generally, the right contrast and backdrop make product photography appear more interesting more than a plain white backdrop. However, most e-commerce websites allow only a white background for product photography. 

Go for High-Resolution photographs

Product photographs with low resolution will become distorted when zoomed. Thus, you should strive to capture and upload product photographs with high resolution on Amazon or your other eCommerce websites. This can only be achieved by using the right equipment to capture high-resolution product images. Usually, customers browsing through an eCommerce website will zoom in on the products to view some of their hidden parts. Your product shouldn’t be automatically disqualified due to low resolution. 

Multiple angles for a better appraisal and appreciation

If you are posting multiple pictures of your products, then you need to capture the product from different angles. For instance, if you sell shoes, you need to capture pictures of the side, the top, and the bottom. This will ensure that your customers have a full view of the product. A frontal view of a chair, for instance, does not say all about the angle and depth of the chair. Thus, always look for appropriate angles and inclinations to capture the perfect photograph of your product. While doing this, it is very important to maintain an equal distance between the camera and the product. Capturing a product from different distances will produce a skewed image of the product.

Utilize proper lighting system

Meanwhile, it is important to ensure that the lighting chosen for the shot does not affect the appearance of the product. Of course, some products may appear differently when exposed to different kinds of lighting. Although you sometimes need to improve the look and appearance of your product when capturing, it is also worthwhile to ensure that captured images are as close as possible to the original item. 

 

E-Commerce Product Photos and Lifestyle Images

There are two main types of images in product photography for e-commerce: e-commerce product photos and lifestyle images. Ideally, your website or amazon listing should include both types for each product you sell. Each of these types of images is critical for the high conversion rate of your products. However, most e-commerce products contain only the first type, that is, the product on a white background.

Photos on a white background are important to give a comprehensive impression of the product. However, they still place high demands on the customer to find out the main features and uses of the product.

You should consider making both types of images from different angles to give consumers a complete picture of what your product looks like. Since consumers cannot touch or see your product personally, your product photography must do the trick. If your product photography is accurate and engaging, buyers will learn to trust your brand. So that is why hiring a professional product photographer can save you money in the long run. Even if you plan to take your own product photos, you should leave the retouching to the professionals.

 

Professional e-Commerce Photography services for Amazon

Although we have discussed a few tips on how to improve your product photography on Amazon, it is also possible for you to need the assistance of a professional in capturing perfect photos of your products. Sometimes too, you may have a lot of tasks to accomplish and you need a third hand to handle your Amazon product photography,

Request product photography or videography quote

Product photography is an essential component of product marketing and promotion. If you run an eCommerce website or you place your products for sale on Amazon, eBay, Shopify, etc., you need quality product photography services to up your brand.

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How to Create an Effective Product Video for Amazon and Shopify listings?

How to Create an Effective Product Video for Amazon and Shopify listings?

A product video is the one that explains tangible, useful, and concrete information about a product, what it is, and how it is used. Product videography is a very essential component of a solid marketing system. Your marketing strategy is incomplete without effective product video services.

Product demo videos are popularly used by sellers on Amazon, eBay, Shopify, and other eCommerce websites. Product Videos on Amazon tend to engage the audience and pass a lot of information. If you sell products on Amazon, eBay, Shopify or you own an eCommerce website, you must be wondering how to create an effective product video.

A marketing video or an instructional video? 

There has been a gross misconception among many Amazon sellers when it comes to video marketing. Many believe that there are two different types of videos and that a marketing video is different from instructional video. Cleary, all product videos are marketing videos no matter how instructional they are. However, not every marketing video is instructional. 

People are becoming less and less intolerant and indifferent towards video adverts these days. Unlike banner and text ads that pop up whenever a user clicks a page, videos require the user’s attention for the few minutes of the display. This makes it easier for users to ignore the video advert especially a few seconds after ads start playing. One major factor that contributes to the low effectiveness of product videos is the manner and way the video is structured.

How Can You Create an Effective Product Video for Amazon?

In the sections below, we shall consider a step-by-step guide on how to create an education-based product video that will serve as an effective marketing tool for Amazon, eBay, Shopify, etc.

Step 1: Introduction

First, you need to assure your audience that the video will address various issues on their minds and pass a relative value to them. If you don’t assure your audience right from the first few seconds of the video, you risk losing out most of them in the very first minutes of the video. If your product video is delivered in a slide that allows you to enter chapters, then you don’t need to worry as viewers can easily scan through the chapters covered. Otherwise, it is a good idea to include a brief description of the chapters covered and tell them what to expect. 

You can do this in the first minute of the video itself or as a caption.

Once you have introduced your video in this way, the next is stage is “how to approach and structure the video itself”. Remember, you are producing an educational marketing piece that will pass quality information to the consumer while also helping you to communicate the value of your business and/or promote your brand. 

Step 2: Structure and Organization

Indeed, you will need to organize your video into distinct parts and chapters so that viewers can assess any of them based on what they want at that particular time. You will agree that your audience has a different level of exposure and awareness about your product or company. While some of them are well aware of your brand, some are just hearing your name for the first time. Thus, each category of audience needs to be fed with different kinds of information or instruction. 

Having different sections, chapters, and phases in your product video production can help you to address this. 

Divide your education-based video into different specific segments based on your chapters or aspects you want to cover. You can leave the video as a single continuous piece if that’s your only option.

Step 3: Introduce your product/brand

The next step, after introducing your video and its chapters, is to introduce your product/brand. So, start with a short overview of what you do and make sure you communicate how and why use your product. As much as possible try and abstain from trying “to sell your product” but rather emphasize on what value your product can add to the audience. Make sure your message is short, clear, and comprehensive enough.

Step 4: state the features of your product and what makes it different

Here is a chance for you to highlight those amazing features of your product and how they differ from others. If you are making product video for Amazon, eBay or other eCommerce websites, make sure you have previous research negative feedbacks from your competitors and use them to your advantage. Remember, you are not comparing your product with another but simply stating those features that made it unique.

A great way to do this is to demonstrate by showing the main parts of your product and its functions. As you do this, you should keep your viewers fantasizing about how they will use your product to solve their day-to-day activities. At this stage, you are already explaining what the product is just like an average storekeeper or salesperson will do. At this stage, your audience is more interested and curious about certain other things.

Produced by AD.JUST PRODUCTION, Los Angeles, 2019.

Step 5: Demonstration

The next and major part of your product videography is the demonstration part. Here, you are going to demonstrate how your product works and how your customers can use them to solve their various problems. From a marketing perspective, this is the chance to provide customers with demonstrative validation, show that your product is easy to use, prove that the product does what it promises to do and that your customers can follow your instructions for easy usage of the product. 

This section is purely not a commercial but an educational/instructional phase. You should strive to provide as much information as possible as your customers may want to check the video once again after purchasing your product. This can help to prevent unnecessary product returns and/or negative feedback. The more detail you can provide, the better it is.

Produced by AD.JUST PRODUCTION, Los Angeles, 2019.

Step 6: Offer Additional Video

Of course, not every product can be explained in a few minutes of video. In this case, you can offer additional instructions in another video to help your customers solve certain other problems with your product. This kind of customer support will further reassure your audience of unmetered support while they use your product.

Take a look at other top leading brands like Apple Inc. that offer extra free classes for users who are not familiar with computers to get started and learn to use the Apple iPhone, iPad, and Mac devices.

Produced by AD.JUST PRODUCTION, Los Angeles, 2019.

Summary 

There is no end to effective product video production. You need to constantly review your videos and make necessary adjustments as events demand. However, to successfully create an education-based product video for Amazon, eBay, and other eCommerce websites, you need to pay attention to the following.

  1. Tell your audience from the start what you intend to cover in your video and the kind of information they can expect. It is okay if you cannot cover all the aspects of your website but be realistic and don’t promise what you cannot deliver.
  2. Although you may not be able to cover all aspects of your product, make sure you deliver all key issues that your audience might have about your product. You should strive to use your product demo video to answer questions like;
      • What is the product all about? Who can use it? How can I use it? Why should I use it? (Value proposition
      • What are the key features of your product? What are the functions and uses of your product? And what are the available options in terms of sizes, colors, materials, etc? (Differences and features)
      • How can I use this product? What are the steps? Is it easy to use? (Demonstrative validation)
  3. Patiently explain these elements to your audience and cover them in detail. Remember, this is product videography and not just a commercial. These elements can be communicated in a few seconds of commercials but it doesn’t make the commercial a good product video for Amazon. A commercial is designed mainly to entice customers to place an order. However, an effective product video on Amazon is designed to help you establish a relationship with your audience and earn their trust through careful explanation and demonstration of your product. 
  4. Take it slow and be more conversational. Remember, you are telling your audience things and not selling your things. Your goal for the product video services is to earn your customers’ trust while sales flow naturally. 
  5. Get rid of those excess graphics, animations, and distortions. Remove any part of the video that doesn’t add any real value to the video. This will even save you some bucks!

Sit back and watch your product demo video. If it sounds like a commercial, looks like a commercial or feels like a commercial, then it is a commercial. There is no doubt about that. Of course, it is very hard not to make a product video for Amazon to look like a commercial because we are already so familiar with commercials. However, there is still a very great chance that you can create excellent product videography from the steps highlighted above.


Contact us for E-commerce Product Videography in Los Angeles

Branded Videos Product Videos and Kickstarter Video production in Los Angeles

Adjust Production is leading e-commerce product videography and photography marketing agency in Los Angeles.

Having existed for over ten years, we have worked with several individuals, businesses, firms, and organizations. If you need a professional Product Videography in Los Angeles, contact us today!

Branded Video Content Trends in 2020

Branded Video Content Trends in 2020

In the day and age of ad-blockers, companies have had to resort to newer and better ways of appealing to potential clients. One of those “better ways” is the use of branded video content produced by advertising agencies with the goal of boosting a brand’s image by associating it with something that people already love.

But things are changing once again in the world of advertising. With a few key social developments coming up just around the corner, you can safely bet on the coming of a few swift changes to the branded video content.

Show, Don’t Tell

Of course, not everything that’s on an upward trend is brand new. In fact, the art of storytelling has been around for about as long as the human race. Even still, the writer’s phrase “show, don’t tell” is experiencing a resurgence in the advertising world.

At its simplest, the phrase just means to use images to get your point across rather than summary or statement. At its most complex, the phrase means to create a vivid story with which your viewers can empathize.

When it comes to advertising, empathy is key, and advertising teams are starting to notice that fact. More and more advertisers have begun writing stories into their branded video content and ditching the old “infomercial” strategy. Odds are, this trend is only going to heat up even more in 2020.

Being More Specific to Be More General

Another great writer’s tip that has influenced the world of advertising is the art of specificity. Contrary to popular belief, being general doesn’t actually help you appeal to more people. Why? Because few people identify with generalities. On the other hand, most people tend to see themselves as specific individuals with unique qualities.

Those qualities can be made to appeal to the general target audience by expanding on them, rather than ignoring them. Branded video production companies have recently begun adding more specific details into their stories and films in order to appeal to a larger number of viewers.

Ultra-specific information not only appeals to more viewers but it’s also much more attention-grabbing. Come 2020, you can expect to see more descriptive and specific information in branded content and fewer general, “universal” cliches.

A Greater Reliance on Brand Ambassadors

Unfortunately, quite a few branded content videos are still considered advertisements by ad-blocker software. To counter that move, branded video production companies have increased their reliance on brand ambassadors.

Brand ambassadors are real people who use real words to talk about something that helped them with a problem. That’s a simple way to look at it, but that simple way of looking paints an accurate picture of how branded content producers use brand ambassadors.

In 2020, you can expect to see an even larger proportion of branded content videos being “shared,” “retweeted,” and “reblogged” by brand ambassadors than in previous years.

The only notable claim that supports the argument that brand ambassadors won’t actually continue their upward trend in 2020 is the fact that–for the most part–they have to be hired through an event staffing agency or other expensive means.

More Politics

2020 is an election year for the people of the United States. Politicians from every party, large and small, will soon be taking the stage for the general election. With America passionately expressing their personal identifiers, it’s going to be easy pickings for branded video producers.

That said, political content in branded video production can be tricky business. Go too far and you’re guilty of “political pandering.” Don’t go far enough and you’re “not responding to the issues.” Of course, that difficulty hasn’t stopped branded content producers from putting out political videos in the past and it doesn’t seem to be stopping them now.

Every time an election comes around, nearly all of American culture becomes a political firestorm, with everybody from school children to retired financial analysts expressing their thoughts.

The same goes for branded content producers. Given that much of branded content is about finding the best way to associate a brand with a cultural symbol, this shouldn’t come as much of a surprise, when you really think about it.

Conclusion

By no means is this an exhaustive list! Branded content trends also include LGBT rights identifiers as well as the long-standing debate over police brutality. Just take a look at Nike’s branded content to see for yourself.

That said, these four points are among the hottest trends in the industry. With more and more advertising agencies discovering the power of the story, the importance of specificity, and the utility of brand ambassadors, not to mention the fact that 2020 is an election year, you’re bound to see branded content take off in a whole new direction.


AD.JUST – Branded Content Production Studio | Los Angeles

Branded Videos Product Videos and Kickstarter Video production in Los Angeles

For more great contention trends in advertising, check out branded content video samples AD.JUST produced and follow us on Facebook for frequent updates.

Best Kickstarter Videos of 2018

Best Kickstarter Videos of 2018

Best Kickstarter Videos of 2018 

What name comes to your mind when you think about a Kickstarter video? Regardless of your answer, we will like to give you some of the trendy Kickstarter of 2018. These videos comprise short product descriptions to enable you to understand what it’s all about. Here we have gathered 10 types of Kickstarter videos that prove to have shown success or stand out in some ways. You might want to take some of these ideas yourself to take your product or idea to the next level.

1.   SMART CLOTHES KICKSTARTER VIDEO

Smart clothes and outfits – still a hot topic, new smart materials, and technologies adjusting to your body temperature while moving. Dressing smart makes the wearer reveal an air of confidence. There are several benefits one gets to enjoy when switching from the conventional dress to smart clothes. Clothing is no longer about what looks good. What we wear is changing the way we live life.

Product: Ministry of Supply

Mercury Jacket. Right Heat at the Right Time. Outwear that’s voice-controlled, built for anything, automatically heats to the right temperature, and learns your behavior to get better over time.

Video: A very slick modern video utilizing a standard but evergreen approach relevant to Kickstarter videos: explaining the problem, showing people trying to cope with it nowadays, and the new solution with its benefits. We like this video because of the clear images, entirely clear visualized advantages of it, and the detailed and touching story behind the product delivered by founders in the founder interview. Even though the video is a bit long, almost 4 minutes, it keeps you watching it to the end thanks to great storytelling and amazing shots

2.   GAME KICKSTARTER VIDEO

The number of the video/table/cards games project is tremendous on Kickstarter and keeps on increasing since 2016, so those projects just can’t be ignored in our top.

Product: Luna Moon & Helius Sun Playing Cards. 

Video: This playing cards video is an excellent example of how you can show a product that potentially has issues with showing it in an interesting and engaging way, comparing to other types of products on Kickstarter. Usually, it’s mostly the gameplay type of the Kickstarter video prevailing in this crowdfunding segment.

The Luna Moon & Helius Sun Playing Cards has a terrific product design itself which, of course, eases the video production, but, as well as the previous example, the emphasis on storytelling (the great work or copyrighter or creative director) is what makes this video outstanding. The right mixture of the beauty product shots, founder story, and great copy creates a magical experience. This is a very decent piece of Kickstarter video production in 2018.

3.   SOCIAL PROJECTS

We all want to experience a change, but we find it difficult to get the needed financial resources. That is where we need a Kickstarter video. This Kickstarter platform helps to raise funds for humanitarians, entrepreneurs, and every other person interested in engaging in a community project. Social projects represent areas around the world, helping people who are less fortunate or have never had the opportunity to thrive. These stories touch our hearts which gives them the right to be on this list.

Project: Mike Yung. Never give up

A music album and docu-style Kickstarter video together.

Video: This Kickstarter video length is longer compare to most videos. It is a 5-mins long video that looks more like a short documentary, but apparently, it’s exactly the format and timing needed to reveal this powerful heart-rending story of a personal struggle of the talented musician found in Brookline Subway station singing for a few bucks.

The plot of this video leads us through the life-long story of Mike pursuing his dream as a young musician who wants to become one of the best musicians in America. This video leaves a strong message that by keeping the hard work no matter what you will be rewarded. All 5 mins on one breath, truly engaging and inspiring and filled with compassion/empathy for the hero.

The Insane work of the Director of Photography and post-production team (video editing and color correction) can’t stay unnoticeable too. The video is impressively filmed and delivers a powerful point to people. It showcases the great example of one’s personal struggles and determination to succeed.

4.   WEARABLE GADGETS KICKSTARTERS

Wearable fitness gadgets have become so popular nowadays with the success of Fitbit Garmin and the trend set by Apple watch which has encouraged people to keep track of their health. This fitness tracker has transformed into wearable devices that can be connected with wearable fitness gear that allows you to get to more advanced exercises. Not just walking or running where ever you are right now!

Product: Wearable gym by HYFIT.

Video: A great example of the Kickstarter video production that includes tons of outdoor footage with iconic Los Angeles views, such as Elysium park, Manhattan beach, Hollywood sign, lots of juicy drone footage and mountain tops. This video clearly explains the benefits of a new product exposing it to the core of its target audience – people that want to stay healthy, live longer and follow the main principles of longevity. The video also shows how it’s been used as a full-body workout which incorporates live tracking and resistance adjuster to make it a holistic exercise.

 

5.   GADGETS TO COPE WITH STRESS

There are several gadgets that help to cope with stress and ease the daily routine. These gadgets make us able to work with everyday stress while not allowing it to overwhelm us. Stress affects our productivity and performance, therefore, more gadgets that will help alleviate stress are welcome as a Kickstarter video.

Product: The Thinking Egg | It’s Time To Slow Down

Kickstarter video production for a new product in Los Angeles

Video: This video shows how the thinking egg can help you think and be conscious of where you are and basically slow down. It comes in the pine, brass, and howlite type which you can choose from. The visuals, in the beginning, stress us out because we can relate to the busy workplace. When the product is introduced, the imagery and music become calming as if we were about to enter into meditation.

The intelligent play on emotions makes this video relatable and draws us to want to have a Thinking Egg of our own so we can remind ourselves to slow down.

6-10.   LIFESTYLE/ MINIMALIST IN VIDEO PRODUCTION

We noticed the general tendency in raising the overall quality of Kickstarter video production in 2018, taking it to another level of postproduction, and moving away from the standard problem/solution traditional marketing approach towards excellent storytelling and full feature movie-like production.

Here are 4 recent Kickstarter videos of 2018 projects in line with this new trend:

Product: Angle Razor – a straight razor for the 21st Century

Video: This video shows a modern straight razor that is compatible with a standard razor blade and gives a satisfactory shaving experience. Made with 7075 aluminum and designed to last for a longer time compared to another conventional razor. Straight razors are intimidating for those who do not know how to use them. The Angle Razor provides a more user-friendly approach to those who like the close shave of a straight razor but are afraid of getting knicks all over their face. This video represents a solution with simple visuals and a fun way to ask for help towards the end.

Product: Skalpel | The world’s most stylish steak knife

Kickstarter video production for a new product in Los Angeles

Video: The video introduces the most stylish steak knife designed with a high level of precision and a high level of standard. It’s laser cut from a solid section of 8mm steel thickness which makes it sharper than an ordinary knife. The video was concluded by showing how accurate and neatly it cut through a piece of meat.

Product: HORIZON Watch – Change one thing. Change everything.

Video: The video started like a movie scene talking about our cherished moments and the ones we share with our loved ones. It then went on to talk about the horizon between day and night which is essentially what the watch shows us.

Product: The Light Phone 2

Video: The video shows a white portable phone which can fit comfortably into the pocket, and any other place you wish to keep it. It makes just phone calls and ensures that you never miss important calls anymore. Smart devices have caused us to forget to live in the moment, but the Light Phone gives us that time back because it is just a phone. There are no apps, no alerts, no social media, and it just makes phone calls.

Product: KeyClip Wallet 2.0 – Combine YourEvery dayCarry

Kickstarter video production for a new product in Los Angeles

Video: Bulky wallets are a thing of the past. Men are now carrying money clips, their phones, and keys. This video shows the external features of the key clip wallet, and it went on to display some of the things that could be kept in it. For example, you can use it for, keys, flash drives, debit cards and so much more.

11-12. DIY AND MACHINED FOR AT-HOME PRODUCTION

Reality television and Pinterest have popularized DIY. We are now making in-home beers, renovating our homes, and making our own apparel. Most remarkable production could be done at home with the advent of the do-it-yourself machine. With a little bit of research, you can start making your first product from your home. With modern technology DIY and machined for production at home becomes more comfortable and more efficient

Product: Kniterate: The Digital Knitting Machine

Video: Knitting is a bit retro but with our face-paced lives and it’s hardly a hobby we choose to invest in. This digital knitting machine gives us the ability to create unique products with a choice of fabrics used. This video shows a modern knitting machine and how it works to produce a perfect cloth design. It produced a designer muffler within a few minutes by just giving the digital model you intend to knit.

Product: LIVIN Farms Hive

Video: The video wants us to take a look at the idea of eating mealworms. It is not something we normally think of when we look for protein sources. The storyteller goes into facts about where we get our food and how that is not healthy for us or the environment. Visual storytelling engages our mind and makes us think that we may convert to mealworm eaters after all.

13. PRODUCT FOR WOMEN MADE BY WOMEN

More and more female heroes show up on the entrepreneur scene and looking to fund their projects on Kickstarter and Indiegogo. Women will benefit more from a product made especially for them and not those stereotyped for women. Women understand what they want, expect and need, so these kinds of products need adequate funding.  The products made by women are to solve some sort of problem that only women (and few men) understand

Product: HiLashes – Magnetic Lashes, Reinvented

Video: Great example of the Kickstarter video for the beauty brand. This 1min 55sec video starts by comparing the old way of applying eyelashes which are obsolete and don’t give the best result. It then introduces the ultramodern magnetic technology eyelashes. There is also an eyelash applicator which makes it easier to apply with just one click. This product is suitable for everyday wear and is waterproof. The video ended by stating that it does no harm whatsoever to your original eyelashes.

These are a few of the best favorite Kickstarter videos of 2018. They all address some critical issues, and they deserve our financial support. A Kickstarter campaign is not successful because we think it is a great idea or product. Marketing it the right way, including creating an enticing video, will ensure that the promotion is a success. These videos are the best examples of Kickstarter campaigns in 2018. You can get inspired and apply them to your next product or idea. 

WE PRODUCE VIDEOS FOR KICKSTARTER!

AD.JUST is a Kickstarter video production company that gets its marketing expertise from working with top accounts like PepsiCo, Mars, Skoda, Marriott. We use our knowledge of promotional international brands worldwide to help with your new brand or invention. AD.JUST is available in Orlando and Los Angeles area and recently become available as video production company in San Francisco.

 

CONTACT US for the Kickstarter video quote

We have experience of doing projects remotely and we accomplished Kickstarter projects for our clients in USA, Germany, China, India, Israel. 

If you want us to create a stunning Kickstarter video, go ahead! Shoot us an email on getquote@adjustproduction.com!

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How much Kickstarter Video Cost?

How much Kickstarter Video Cost?

So How much does Kickstarter video cost?

You need a trustworthy and invigorating video to enhance your crowdfunding campaign for a Kickstarter project. Most Kickstarters soon learn that this is not so easy to achieve. Thankfully since we can now find video experts to help us, with the use of AD.JUST Video Production, you have less to worry about.

Now comes the issue of price. Would it cost $500, $2k, or $10k? You can answer this only after you have considered the aim of the video. Here are some points to help you determine the cost of Kickstarter video production:

1.  Do-it-yourself Kickstarter video production

Cost: Around $2,000

You can always choose the Do-It-Yourself options of Kickstarter video production and execute most part of the project. You may choose to write the video script, direct it and manage the production on your own. In doing this, you get to cut your costs of video production because you execute based on the funds available.

For instance, you may pay an entry-level videographer as low as $500 for a half-day job and get a very simple video editing done for about $300. In the end, you should have been able to produce an average-quality video. Of course, the sound may not be so clear nor the image sharp enough, even the pacing may have some irregularities. But if the script is catchy enough and the characters are captivating, you may be left off the hook.2. A basic good quality Kickstarter video

 

 

2. A basic good quality Kickstarter video

Cost: $3,000 – $5,000

To present your business idea in the best light you will have to hire more professional video production who can deliver full circle video production services necessary for a successful crowdfunding video. That will include idea and scriptwriting, 2-3 person film crew for sound and video recording. It can also include voice-over recording and good quality post-production services but without any composing or sophisticated animation.

It will cost you between $1-2k a day to acquire the film crew with quality equipment for a more professional look, and at least $700 for a seasoned editor. The video should be precise but quality, containing mostly an interview of the founder of the Kickstarter project and some film roll about your product or your facility.

You would concentrate on the story and do less of pre-production work (very few talents and locations), focusing more on the story of your concept, your passion your presentation skills.



3. Are you ready to amuse people with your Kickstarter video?

Cost: $5,000 – $10,000

When you rise your Kickstarter video budget above $5,000 you can include the service of the scriptwriter to get brilliant ideas to show your Kickstarter project in an emotional way: funny, romantic, futuristic, etc.

You will be also able to hire some talents and extras. They will demonstrate how your product works in each day’s situations and how it makes the world better. The main difference is that you can make visually appealing commercial parts to demonstrate your product in real life. And your future customers can see the diversity of situations in your product works. That budget also allows you to book some more locations like residential houses, offices or conference rooms, depending on your product specifics.




4. Your Kickstarter Video to go Viral?

Cost: $8,000-12,000

What you will get within that budget: greater script, more actors, voiceover, range of locations, and custom soundtracks. This budget will allow you:

•    Hire a director. The director is like an insurance policy that your script will not deviate from what you intended

•    Hire more professionals. Sound experts, gaffers, motion graphics, all of this will help to give you a quality video

•    Use equipment of higher quality. You could rent equipment like the RED Epic camera that goes for $2k a week (this is just a camera! Other features like sound, steady cam and lights must be added)

•     Pay actors. With a seasoned director, you may not have to worry about how much to pay actors because they will be able to help you fix the cost and do the cast.

•    Pay for good locations. It’s easy to determine which videos cost more because of the range of interesting locations used to shoot such videos.

•    Customized soundtrack. Simply contact a musician to do a soundtrack (up to $500) that will rhyme with the pacing of your video. This adds lots of value to the Kickstarter video.



5. Best Quality Kickstarter Video

Cost: $15,000 – $30,000

When does it occur to you that you might be spending more than necessary on your video? This totally depends on you and what you want to achieve. Let me help you here. Most expensive studios will only handle projects that hit the $30k mark. Quite frankly, at such an amount your video quality would be out of the ordinary when it comes to originality, casting, filming, and graphics.

So what differs? The concept is completely original, the production is the ultimate quality. Such a video would be perfect for successful Kickstarters after they have gained experience and they have an existing product with good publicity, but not for beginner projects.  It would be unwise for such to spend so much on a Kickstarter video at their entry stage.


How to pick a budget for your Kickstarter video?

Considering the extent of work to be done is crucial to your budgeting to avoid any impromptu costs. Are you just aiming for a video of you doing your thing in front of the camera? If your answer is yes, then forget about spending too much and get some good Do-It-Yourself guides to help you. If however you want to go all out, to create a great concept, with high-quality stuff like sound, images or to portray your complex storyline, you would need good budgeting. Our professional recommendation is to have something between $5,000 to $8,000 for a great look. That will also include an eye-catching concept and some talents and locations to show the usage of your invention in real-life situations.

WE PRODUCE VIDEOS FOR KICKSTARTER!

Here at AD.JUST we understand all aspects of Kickstarter video production and would love to help you get it done! IndieGoGo and Kickstarter Video Production in Los Angeles and Orlando for Startup companies. Our second passion is video marketing for e-commerce! Check our blog posts about amazon product video creation and product photography.

Contact Us: getquote@adjustproduction.com

Request a Video Quote

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Branded Content Videos for CIRQUE DE SOLEIL, REEBOK, MARRIOTT HOTEL

Branded Content Videos for CIRQUE DE SOLEIL, REEBOK, MARRIOTT HOTEL

The branded content has various advantages. Branded content has a variety of ways to help you to stand out in the business competition with your marketing strategy. Branded Content, Content Marketing, Content Integrations whatsoever is referred to as it is now crystal clear that multiple brands are in search of video content integration opportunities more than ever before. Because branded content offers businesses the opportunity to truly engage with their target audience in a totally new way.

HOW CAN BRANDED CONTENT HELP YOU?

What does creating a valuable video content mean for the future of your marketing strategy? The answer is not far-fetched; Branded content is here to stay, and it will continue to grow. If you didn’t start it, it’s never too late! This tool will help you connect with your customers in an authentic and real way. It helps with sales, awareness, advertisement and brand loyalty you tag it as.

Here is another benefit, Branded content works a bit different than traditional advertising. This kind of advertising is not talking about the product benefits directly. But using a storytelling approach trying to create some valuable stories relevant to the audience. And only then build in the product itself in a very gentle and unobtrusive manner. Using a familiar story is also necessary. By so doing, the product not only lingers in their mind; the story does.  The most important thing here is grabbing the attention of a modern consumer and driving real engagement through that content. Branded videos can educate viewers or teach them something new. Entertain or amuse making them deeply involved in the shown content.

Branded videos create some sort of interest in the consumer and stimulates willingness to know more about the product in question.

Let’s see some examples of nationally known companies using branded content in their marketing strategy and Adjust Video Production also had a chance to be involved:

BRANDED CONTENT INTEGRATIONS IN 2018 

Our team of video makers and content creators was very lucky to have the following brand content collaborations this year:

1. Khabib Nurmagomedov For Reebok Branded Video

Khabib is a confirmed world champion in boxing as well as one of the Reebok’s ambassadors. He started his career in Ukraine then moved to California where he lives now. This short social media teaser was a part of Reebok’s marketing mix campaign with him. This is a typical example of branded content integrations fused into marketing strategies.  By utilizing a world-known sports celebrity and his upcoming activities, the company was able to make the sport as the main focus of the audience interest. The video was produced and promoted right before his last battle where he confirmed his title again.

This so-called situational marketing is very commonly used for branded content production. This is not only limited to boxing but can be extended to many other aspects of sports such as football or basketball. For example, using a football celebrity stimulates the consumer’s interest to any brand activity. It would be way much beneficial rather than introducing the product alone without any additional source of anticipation to the consumer. 

2. Cirque Du Soleil Photoshoot casting video

When even your daily routine working moments are that cool as CDS has almost any occasion can be used as reasons for creating an amazing branded content. Here is the video where a regular circus photo casting turns into something amazing if you have your video team ready. It all depends on you capturing the moment at every point in time. Obviously, entertainment such as this can also be a key factor in stimulating the interest of the intended consumer in your product.  

3. Cirque Du Soleil Awe Experiment social media teaser 

Cirque Du Soleil never stops experimenting with their shows and stays interested in a genuine feedback of their fans. They decided to make an experiment to figure out if CDS shows still amuse and stun the viewer as before? Here is TV-alike social media teaser of the Awe Experiment and its results.  

BRANDED CONTENT INTEGRATIONS IN 2017

1. Cirque Du Soleil Workshop serieas

Honestly, there’s more to Branded content integrations than you can imagine. We had some exciting and captivating integrations with Cirque Du Soleil last year as well. Cirque de Soleil creates tons of branded content as a part of their marketing strategy to engage their audience into a deep communication with a company’s activity as well as drive traffic from social media to their websites. Like I have always said in respects to business, communication is key. Until you learn to create a sort of connection between you and your consumer and letting that positive energy flow quite well, then marketing strategies would start blossoming.

Adjust Video Production got involved in production and post-production of the CDS workshops series. In the following video episodes, you can see how circus artists were exchanging their experience and specific skills that are essential for their shows with WWE athletes. The next day the WWE team had a master class for the cirque athletes to demonstrate what it means to be a professional wrestler. You know what? That’s called mutualism!

BRANDED CONTENT INTEGRATIONS IN 2016/2015

1.   Marriott Traveler travel destination videos

Marriott Hotel brand has a very reasonable and effective marketing strategy to provide people with more than just hotel stay and great service but also to educate people by starting a whole Marriott Traveler campaign that includes a special website and tons of great content about different destination around the world. That is restaurant video tours or city reviews by the locals that included non-touristic attractions. It gives you a unique experience when visiting a new place. Marriott is obviously not only concerned about the customer’s lodging in the process but also about the wellbeing of the customer. Adding little spice to business is also essential. 

Here are 2 branded content videos we produced for Orlando destination:

2. Marriott Traveler: Orlando attractions by the locals

3. Marriott Traveler: Nightlife

A video review of the great nightlife and bar scene happening every day at Orlando Downtown that you were never aware of.

4.    Hotels.com, travel destination videos 

This pretty efficient approach was picked up by the hotels.com as well. Here is the very dynamic cut of the best Orlando’s sightseeing and experiences you can get in just 40 seconds. As well as in the previous case, we see just a slight brand integration at the start and the end of the video. That’s actually the main purpose of branded videos; illumination, education. Why not let the customer learn something new with your product also gaining? 

We hope you enjoyed the video we produced and got some more insights into how the branded video content works. If you still got the question, feel free to shoot us an email. We would be happy to address them and share some fresh projects with you:  getquote@adjustproduction.com


AD.JUST – Branded Content Production Studio | Los Angeles

Branded Videos Product Videos and Kickstarter Video production in Los Angeles

Adjust Video Production would be happy to help add more awareness to your brand, campaign, or project by integrating your brand into valuables stories people would want to share across their social media. We specialize in creating a unique video content for brands that want to speak on the same language with modern day audience and wants to demonstrate they are sharing the same values and interests as their customers.

This is the most powerful way of communication with the audience nowadays. Introducing your products providing some additional value is a must! Check our Branded Videos here!