How to Boost Sales with Video?

How to Boost Sales with Video?

In such an audiovisual world like the one we live in nowadays, why not seize the moment to show the products from your online store through product video production? Audiovisual content is dominating the text. And we can see that in the interest manifested by e-Commerce clients at the time of selling products and services.

Features of product videos 

While browsing through an online store, you surely have run into a video that showed the features or functioning of a product. It’s not something new. This has been being used for a while now. But it’s now when its use has been expanding.

The most important general features that a good product video in an online store are the following:

Professional video quality

if you decide to show your product with a video, it’s not worth it to do it with whatever you can quickly put together. The more quality your product video is made with, the more credibility you would have. And, of course, the more attention it will drag from your potential client.

Good lighting

If you want to show a product video of great quality, you need good lighting. Having a professional video camera is completely irrelevant without good lighting. Lighting is a complicated matter in video production because there are many aspects to take into account. For example, the product’s trajectory through the frame, etc.

For natural and eco-friendly brands sunlight is still the best lighting. Especially while using a natural background as wood, flowers, leaves, etc. For any other product videos, a decent studio lightening kit makes a big difference at the end of the production.

Simplicity

A product video must cut to the chase. It’s about showing the product in the best way possible. Just as if the viewer is looking at it in the physical store, or even better, given that product video production enables us to show the product being used and some details about it that we want to enhance in the client’s mind. However, within simplicity there’s room for being creative, but without forgetting the ultimate goal of showing your product with clarity.

Product video studio set

We already know the overall features that you want to see in a product video production. Now, let’s talk about what type of products are best shown in product video production. Yes, any product in an online store can be shown in a video. And it’s also true that some products need video production for their benefits to be properly conveyed.

A clear example is the textile and fashion accessories; a product video can show with clarity the size of a piece of clothing while being used by a model. Customers should be able to see how long a skirt is, or the size of earrings.

A product video can also be very useful to show the functioning of certain electronic products or any type of item that needs some sort of tutorial to learn how to use them. With product video production you can provide visual information that saves you tons of words.

Product videos Boost Conversion Rate

In the past years, several studies on the conversions that product videos have been made. One of the latest studies, made by Livecliker, show interesting facts: online stores that show a big amount of product videos (between 50 and 70% of the total amount of products), convert 31% more than those that show an average amount of videos (25-50% of the total). And 79% more than the stores that show none or just a few videos (0-25% of the total).

There’s more data from the same study:

–       Clients that watch 10 or more videos in an online store spent 119% more than the users that only watched one video.

–       Product video length is important; videos that last less than 30 seconds generated 89% more sales than the videos that lasted more than 3 minutes.

–       Product videos should be adapted to play on small screens because more than 25% were watched on mobile devices.

In general, visitors that watch product videos stay 2,5 minutes more in online stores. That shows a 64% increase in the purchase possibilities compared to websites that don’t have any product videos.

AD.JUST – Product Video Production Los Angeles | Orlando

Investing in product video production will let you increase considerably the arrival of new clients to your online stores. It will make them stay longer on it, and most importantly, motivate them to complete a purchase and spend more money on your website.

AD.JUST offers professional video services for product video production. You have nothing to lose and many benefits of getting a product video! 

CONTACT US for the product video production quote: getquote@adjustproduction.com

AD.JUST – Product Video Production Los Angeles | Orlando

Investing in product video production will let you increase considerably the arrival of new clients to your online stores. It will make them stay longer on it, and most importantly, motivate them to complete a purchase and spend more money on your website.

AD.JUST offers professional video services for product video production. You have nothing to lose and many benefits of getting a product video! 

CONTACT US for the product video production quote: getquote@adjustproduction.com

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San Francisco Video Production

San Francisco Video Production

A new Bay Area video production company is ready to serve your video production needs. AD.Just Production has joined the San Francisco and Silicon Valley video production industry. We have vast experience in a wide range of marketing video production services. From corporate event video production and on-location b-roll filming to top-of-the-line commercial videos productions.

We are one of the few San Francisco video production companies to specialize in IndieGoGo and Kickstarter videos for crowdfunding campaigns. If you are looking for a San Francisco videographer, AD.JUST Production is the place for you!

WHY TRUST AD.JUST WITH YOUR SAN FRANCISCO VIDEO PRODUCTION?

Full-Service Video Production

AD.Just is a San Francisco video production company with vast experience in the video and visual communication field. Our Bay Area videographers crew specialized in creativity, production, and post-production of top-quality videos. We can offer a range of creative and exclusive solutions to your video strategy.

From pre-production, visual strategy, location scouting, scriptwriting, HD, and 4K filming to the advanced post-production. We’ve got it covered. Our Bay Area video crew is prepared to help with any of your video production goals.

Experience

We integrated working groups in many advertising agencies like BBDO, LSAV and TV channels as independent video contractors. Our specialization is advertising video, promotional video,  Kickstarter videocorporate video.  Our client list includes companies like PepsiCo, Nivea, Nike, VW, Marriott Hotel, Hotels.com, Time Magazine, Lego. This kind of experience formulated our responsible treatment of deadlines, own creative thinking, and initiative.

Tell us about the Bay Area video production services you’ll need and we will give you a quote right away!

San Francisco commercial video production

Ad.Just is a San Francisco video production company that counts on a network of collaborators. We collected dedicated video professionals that cover any need your Bay Area video project may need. If you are looking for a genuine, reliable, and proficient video production company in San Francisco, don’t look any longer.  Get in touch with us and let’s discuss your next project!

Corporate video production in San Francisco

Our approach in achieving success goes through an analysis of the best recipe to show your organization and brand, delivering a winner corporate video.

Focusing on Corporate video production, Event Videos, B-roll footage, testimonials, and event green screen production – we have the crew, the tools, the skills, and the experience to take your business to the next level.

AD.JUST video production services for businesses will add value to any brand.


ADJUST – VIDEO PRODUCTION SAN FRANCISCO

Branded Videos Product Videos and Kickstarter Video production in Los Angeles

SERVING AREA:

San Francisco city and Bay area, Silicon Valley

Contact us if you need video production services in San Francisco and Bay Area. We would love to schedule a call with you to get to know your needs and expectations.

CONTACT US:  getquote@adjustproduction.com

4 Reasons to Hire Corporate Video Production Company

4 Reasons to Hire Corporate Video Production Company

Creating content, innovating marketing campaigns, the conversation in social media… there are more and more indispensable factors that make a brand enter the competence. But if there is one thing that a business should never lack is the creation of a corporate video. It creates an impact and that is useful both for the current clients and the new.

The goal of the corporate video production process is to capture the viewer’s attention, enhance the SEO of your website, increase the number of visits on your page and the time length of the visits. But above it all, corporative video production services are meant to get a future client’s loyalty. It helps to inform them about your product or service in the most dynamic and effective way possible.

What’s corporate videography?

A corporate video lasts about 1-2 minutes and it’s designed to inform or introduce a business, product, event, or organization. It’s usually placed on the company website so visitors can get an added value to the products and services.

The difference between promotional video and corporate is that corporate video is not always destined for company promotion. It could also have an internal use inside the organization, like training videos, corporate events, etc. Formative videos are very common in business and are clear proof of how powerful and effective visual communication can be.

THE 4 REASONS TO DO CORPORATE VIDEO PRODUCTION

#1. A corporate video is the most dynamic and effective way to introduce your company:

When it comes to content strategy is more and more important to include different communication channels to reach your users. We know that writing SEO content is indispensable, that photography always helps, and that we should include info-graphics to dynamically present the information. But what about multimedia content? What difference will a corporate promotional video make in your business?

Sometimes we forget that multimedia content is still the most effective way to introduce a company. For as much as we make an effort to create content to describe the benefits, the user can obtain with our corporate video production services. So if we don’t tell the story with mages, we will be losing clients, for sure.

The first impression is crucial when it comes to capturing clients and that impression is guaranteed with a good corporate video production company.

#2. Corporate video production will differentiate you from your competition

There’s nothing worse than not knowing how to tell people what you do so that they immediately understand it. With a simple corporate video, you will always be at peace and ensured of the benefits that your business provides. The main goal of getting into corporate videography is to explain what makes you different than your competitors. It’s important for you to answer with images and audio these simple questions: what is your added value? Why do they have to stay on your website after watching the video and not go to your competition?

You have to think about what aspect of your business is the most appealing to your audience. What’s the most attractive thing? What makes you different and your business unique? It’s also important to evaluate if you should have clients’ testimonials. Something that will definitely give hints to your potential customer about your products and services. If we are talking about more complex businesses, the most efficient approach is to create a corporate video that tells the story. It should provide an overall and attractive view of the benefits or functionality of your services.

As far as length, the shorter the better. Try to tell the story as short as possible to create an impact on the viewer and not bore them or make them feel like wasting their time.

If your main competitors don’t have a video yet, use it as a differentiator element of your strategy. Don’t forget to include this video in your presentations, conferences, and meetings. Little by little you will start to realize how useful corporate video production companies can be.

#3. A corporate video will enhance the SEO of your website

After making your first corporate video, it’s common to share it on social media, especially YouTube. Besides it being the second most important search engine, YouTube videos get good positioning in Google. Also, videos that are published on a website reduce the bounce rates by keeping visitors for a longer time. If you keep them longer than a minute, the bounce rates will go down and the SEO enhances itself.

It’s important to share your video in all of your social media profiles, including Vimeo, and add a link that takes viewers directly to your campaigns. Don’t make your users look up in Google the name of your company to know more about it; if you keep direct access to your corporate video you will capture their attention at the moment and they will understand without any significant effort what your business is about.

#4. Corporate video production rates are worth it: you can sell more!

The data proofs it. There are many companies that know this and they talk about an increase higher than 20% in their conversion rates after including a corporate video on their website. A good example is a company Crazy Egg, which saw an increase of 64% in their sales after making a corporate video and making it a principal element of their website. Where do you think the user clicks first, in a link with explanative text or in an image? Clearly in the image.

As a recommendation, it can also be efficient to include a banner or a call-to-action at the end of the corporative video, with a link that converts viewers into potential clients. It’s a good way to seize the attention that they’ve pay to the video.

Also, a person that has spent more than a minute of their time looking at how your business works is more than likely a new client. Don’t let them go without taking action!


AD.JUST – Corporate Video Production Los Angeles | Orlando |Los Angeles

Corporate event video production in Orlando, Los Angeles, las Vegas

 AD.JUST specializes in high-end industrial, event, and corporate video services, on-location green screen filming. We do our best so that every video production provides the best results. We have access to the best assets so that your corporate video becomes a magnet that attracts potential clients. AD.JUST utilizes diverse techniques, adapting them to the type of video that best fits the needs of your business.

We provide the following video production services in Los Angeles, Orlando, and Las Vegas: Commercial video productionCorporate Video ProductionGreen screen video production, Testimonials, and Explainer video.

CONTACT US for corporate video production quote:

getquote@adjustproduction.com

Event Video Production Orlando

Event Video Production Orlando

The video makes business communication a lot easier. It optimizes teamwork and widens and improves the “culture” of your products and services. Nowadays, we are seeing a great increase in the use of corporate and event video production on the Internet and TV. That represents a powerful transforming strength in the business world.

Having event video production can be a perfect selling tool!

With on-location filming such as green screen event production, conference production, you can showcase all advantages of your company. Let people know about the technology you use, tell your story, or generate trust through interviews with your best clients. 

The benefits of having corporate video production·      

It gives a real image of your company. As a result, clients prefer seeing things with their own eyes, rather than reading or looking at a presentation or picture. You can improve your company’s image with corporate video production.

·       It conveys closeness. A corporate video can create an emotional bond between the potential client and the brand, product or service.

·       Helps to promote your business from any place. Your clients, partners and colleagues could see the infrastructure of your company from any device, in any country. It’s as if they were there with you at the event thanks to on-location filming and event video streaming services.

·      More visibility. Therefore, your company would be better positioned in search engines, so it will stand out next to your competition. And audiovisual content appeals stronger and faster to any person than textual content. 

·       Generates trust. Clients will trust your product or service after they get to know your company and your employees better. That will increase your chances in business development and the generation of new trusting clients.

·       Boost sales. This is the ultimate result of all the benefits above combined. Event video production could boost your image to a point where clients just come to you. Event video production will transport your company from the paper all the way to the screen!

Green screen Production in Florida

Add a professional touch to your event, immortalize it by hiring an Orlando corporate video production company when great moments are happening. Let Orlando green screen production experts capture the best moments of your convention. In conclusion, you will have an extremely professional piece that you can use to promote your company afterward. Show your audience you take pride in what you do!

Plus, let’s be honest, an event video production crew always makes things feel very important.

On-location B-roll Footage coverage

If you need an event or corporate video production services in Orlando. Our crew members are ready to deliver valuable b-roll footage of your conference, exhibition, trade show, corporate parties, conventions, festivals. Basically, of any other event that requires high-quality b-roll footage production. Your event could take place at the Orlando Convention Center, Downtown Orlando, theme parks like Disney or Universal, Tampa, Saint Petersburg, Jacksonville. It doesn’t matter where in the Central Florida area, our team will be happy to meet your on-location filming needs.

Our promise is to deliver an event video that you can keep under the belt as an asset for promotion, broadcasting or even corporate goals. SEE OUR EVENT VIDEOS HERE


AD.JUST – Event Video Production Orlando | Tampa

Corporate Video Production service in Orlando, Los Angels and Las Vegas

Focusing on Corporate video production, best quality Event Videos, B-roll footage, testimonials, and event green screen production – we have the crew, the tools, the skills, and the experience to take your business to the next level.  AD.JUST video production services for businesses will add value to any brand.

With over 10 years of experience in the field, we also provide other types of marketing video production in Orlando. Commercial video production, Kickstarter videos, Amazon Product Video creation – is what we do the best!

CONTACT US for the video production quote

getquote@adjustproduction.com

Event Video Production Orlando

Corporate Event Video Production. Best Memory

Event Video Production at Your Corporate Event, Conference, Trade Show

Today in the AD.Just Production blog we want to talk to you about corporate event video production and what we’ve learned in our experience making event coverage video production.

What’s a corporate event video?

A corporate event video is an audiovisual piece that narrates what a past event, conference, or meeting was about.

What’s the purpose of event videography?

Any event has to be remembered by its attendees as the company has made an investment that can still be seized after the corporate event is over. In fact, you can send your corporate event video to the attendees as a present.

Above it all, a corporate event video production is great to have a memory of the event and spread a good image about the company or institution.

What makes a good event video production?

Make sure your video crew uses professional event video production equipment to obtain the maximum image quality. That way, the camera won’t miss a detail. Once finalized event, the corporate event video must be edited. Making a long version and a short version that will be more useful for online distribution. It has to convey the experience that the attendees had at your event and give the best brand image possible.

AD.Just production is an event video production company specializing in corporate events, conferences, conventions, corporate parties, and more. We provide the live event video production equipment your event needs while we adapt to your budget and expectations.

On-location filming, On-site Video Editing

Our on-location filming crew will make a professional recording of everything that happens during your event. That includes on-location interviews with the main members of the event. With our on-site video editing service, our crew will deliver an appealing corporate event video that sums up your event.

Whenever a company, a city, or an institution is putting together a big event not everyone can go, and many times, it would be fantastic to count on an event video production company that can produce an audiovisual piece that captures the essence of what happened, taking you back to the moment when you celebrated this event.

Trust a professional event video production company like AD.Just to produce high-quality event video for all types of events:

  • Cultural events
  • Industry trade shows
  • Conferences and talks
  • Conventions
  • Festivals and concerts
  • Meetups


AD.JUST – Event Video Production, Los Angels | Orlando | Tampa

Focusing on Corporate video production, best quality Event Videos, B-roll footage, testimonials, and event green screen production – we have the crew, the tools, the skills, and the experience to take your business to the next level. AD.JUST video production services for businesses will add value to any brand.

With over 10 years of experience in the field, we also provide other types of marketing video production. Commercial video production, Kickstarter videos, Amazon Product Video creation – is what we do the best!

CONTACT US for video production rates: getquote@adjustproduction.com

Get Corporate Video Production in San Francisco

Get Corporate Video Production in San Francisco

AD.Just is a San Francisco corporate video production company that specializes in the creation of corporate videos in San Francisco and all over the Bay Area. Take into account that corporate videography can really boost the image of your company in a positive way, only if a professional video production company makes it.

In AD.Just Production we will guide you throughout the whole corporate video production process to create a corporate video that will help you achieve your goals while creating a positive impact on your audience.

AD.JUST provides event and corporate video production services in San Francisco and the Bay Area

We have vast experience with on-location filming at events in San Francisco and the Bay Area. Our professional video team includes San Francisco videographers and an entire video production crew ready to shoot and deliver high-quality footage. Conventions, conferences, on-location interviews, and corporate video production for shows, concerts, testimonials are what we do.

Our Bay Area video production company reaches all popular locations for event photography and San Francisco video production including the City Hall, Fairmont Hotel, Chinatown, Coit Tower, Treasure Island, Alcatraz Island, Golden Gate Park, Hall of Justice, Palace of Fine Arts, Ferry Building, Fort Point, Steinhart Aquarium, and the Union Square, so if your company is hosting an event in any of these venues or any other in the Bay Area.

“We worked with AD.JUST during the SAPPHIRE 2016 Event for SAP at the Conventional Center and they were a great partner. They convinced with their professional, fast and good work. We are looking forward to working with them again next year! ”

— Goebel und Mattes Agency

We deeply understand the need for your company to be able to find a trustful San Francisco corporate video production company. That’s why we deliver quality to each video production. So our clients receive a great tool for boosting their image both internally and externally.  The Bay Area video production and on-location filming services go all the way from scouting locations to the final post-production.

Our Clients

The AD.Just team is particularly passionate about on-location filming. That’s why we deliver high-end San Francisco videography that fits your budget, time frame, and expectations, whatever they may be. Here is a shortlist of video experts available in San Francisco.

Our San Francisco Video Production Crew:

  • Director of Photography
  • Videographers
  • Gaffers
  • Sound Mixers
  • Grips
  • Electricians
  • Production Assistants
  • DIT
  • Drone Operators

Our video production services cover everything from planning all the way to post-production services.

Focusing on Corporate video production, best quality Event Videos, B-roll footage, testimonials, and event green screen production – we have the crew, the tools, the skills, and the experience to take your business to the next level. AD.JUST video production services for businesses will add value to any brand.

With over 10 years of experience in the field, we also provide other types of marketing video production. Commercial video production, Kickstarter videos, Amazon Product Video creation – is what we do the best!

Contact us! Email: getquote@adjustproduction.com