Shopify allows users to put product videos alongside product images. Various online studies have suggested that Shopify product video tends to increase the conversion rate because the user is able to get the idea of the product in real-time. Also, product videos add the element of validation and authenticity to the product, thus increasing the likelihood of purchase. 

Why Should You Make a Product Video?

Online business has seen a surge in the past few years. When selling online, the goal is to attract consumers, and it takes a little something special to do that.

Product videos can be very effective. When it comes to Shopify, a video can help a product or service to reach the audience. This can also increase the conversion rate. If you add a video to a product page, you can optimize the conversion rate by 20%. Since the audience prefers to believe what it sees and grasp the minute details present in the video, that’s why you should use this technique for your videos.

How to Make a High-Quality Shopify Product Video?

The quality of the video can make or break your product, just as important as the product itself. Creating a great video is the first step in building a successful e-commerce website. With a great video, you’ll have a better chance of keeping the audience engaged and will be much more likely to succeed with your new online business venture. The context of the video should be entrancing to the viewers by relating to the lives of the viewers.

A solid and effective video strategy that fulfills the business needs should be developed and followed while creating your Shopify product video. Utilize every crucial tool for designing and editing the video. Make sure to first display your product and then demonstrate its effectiveness that makes a difference in the lives of the users. Go beyond and connect your audience with a story or the experience of the products.

It’s tempting to only focus on the technical element in a video, but we can do more than simply explain the technical aspect of the product; we can also tell the story of the product. We can explain the problem and solution, and we can demonstrate that the product works and looks great.

If you’re using video as part of a marketing strategy, you want to ensure that the videos you create are well-planned, creative, and focused on the specific business need they’re designed to address. Your brand or logo will separate you from all other competitors. If you desire to stand out from the crowd and make your product memorable and unique, so why not make it something that looks like no other?

Tips on How to Make Amazing Shopify Product Video

Video is one of the most powerful forms of content because it’s so easy to share and consume. Videos are a great tool to help market your product and brand. People have strong emotional reactions to videos. It helps them remember information better, and it facilitates creating an engaging experience. Product videos are ideal for advertising your products online. They’re an effective way to get attention, generate more traffic to your website and increase your click-through rate.

It’s a good way to give customers an extra incentive to buy from you. Every company is trying to make its products look and sound more appealing. Back then, you had to put in a great deal of effort in terms of resources to get a perfect product video. Those days are gone. There are plenty of tools and tips available to guide you on how to create great product videos with limited resources.

Tips on creating relevant product videos:

• Think about where and who you want to watch the video you’re creating and who needs to see it. You can use your product videos for multiple purposes. Rather than making one video and using it for multiple platforms like social media and websites, it’s always wise to create different videos for different platforms because each serves a different purpose.
• Write a simple description of what you’re offering. Consistency is key. You’ll want to stick to the same visual style and make sure your videos are in sync. Learn from competitors and other brands in your industry. Check out their social media accounts, product pages and sites for more tips.
• Fancy what style of video you are going to make? There are plenty of ways you can create a simple yet profound product video. Some most used styles are images clubbed together to make a sort of animation. Then there are loop videos for Instagram and TikTok. Then there are review videos with customer testimonials and demonstration videos that elicit the product’s utility. Once you have clarity on the style of the video, you can then proceed with the content.
• Lastly, you would need to sketch out a plan around the video. Grab a piece of paper and jot down a plan in pointers. Write down the script if necessary. If you’re planning to film the video on your own, finalize a location.
• Once you’re done with the plan, it’s time to choose a good enough video editing software.

Where to Find the Best Shops for My Products on Sale Online?

There are multiple websites available to source products from. If you are starting from scratch, the first step would be to decide on what product niche you want to be in. After that, you are supposed to find suppliers that will provide you with products. Moving forward, it is also important for you to decide what is your target market geographically. This will help you to select suppliers nearest to your target market. This will reduce your shipping costs. Following are some websites to shop your products from:

·      DHGate

·      Banggood

·      DX

·      AliXpress

·      Taobao

·      Lightinthebox

·      Worldwide Brands

·      Salehoo

Amazon is another great alternative, but in terms of variety, range of products and prices, all of the websites mentioned would be definitely superior to Amazon. 

Examples of Great Shopify Product Videos

If you’re looking for ideas and inspiration to elevate your customers’ experience and attract more buyers toward your products, exploring Shopify product videos from established e-commerce businesses can trigger the creative spark you need to achieve your goal. Here are three great examples of Shopify product videos:

1.    Airrobo Humidifier How-to Video

It is often believed that how-to videos are only required for explaining to the customers how complex products are to be operated. But the reality is that video tutorials and instructional videos can be great for different sorts of products, including pharmaceuticals, beauty, and retail.

This how-to video of the Airrobo Humidifier is a simple yet useful video tutorial showing the product in action. This video effectively describes how a user can achieve the goal the product is designed to achieve.

2.    OBSIDIAN Glassware Product Video

While it may seem challenging to create an enticing Shopify product video for glassware, OBSIDIAN has perfectly developed a video to explain the features of its product. The video demonstrates the design and features of the OBSIDIAN Glassware in an elegant and captivating manner. The contrasting background and lively music take the video to a whole new level, leaving a lasting impression on the audience.

The video allows the customers to look at the product from different angles and exhibits in-depth details of the mountain imprinted design. The catchy graphics and classiness of the video is what sets it apart from others.

3.    Veken Wireless Meat Thermometer

Customers these days prefer to watch brief yet comprehensive product videos than read a lengthy manuscript to understand the specifications and use of the products. Veken has created this video keeping this in mind, adding an instructive element to the video.

What makes the video special is that it serves as a complete guide to the specifications of the product, along with instructions on how to use it. The video is well produced with the aim to highlight all the key features of the product in less than a minute. The content of the video is practical and informative, offering additional and free value to the customers.

Shopify-Based Store or Amazon Store?

Amazon and Shopify are different platforms built for more or less the same function, i.e., selling goods online. Both have their own pros and cons and somewhat differ in how they allow users to present their products to customers. Though Amazon has a huge audience, it is, at the end of the day, a marketplace, a consolidation of hundreds of thousands of products. There’s probably one major downside to Amazon, which is a massive one. It is that your products will be competing with tons of different products in terms of price, reviews, data and everything else that is visible to the customer. Another thing is that you are partly in control of your business since amazon is involved with the fulfillment.

With Shopify, you have the freedom to portray your product the way you want to. It allows one to create a brand, a story. It also solves the problem of your products competing against the world because only your products are at the forefront of your store. You can set the price and justify it with exquisite branding and superb quality. Also, it allows you to be in full control of your business. From sourcing the product to shipping and providing after-sale service, you are the driving seat for your business. 

Facebook/Instagram as Online Selling Tools

Plenty of businesses are now using both Facebook and Instagram to sell online. Why is that so is because of the reach of these channels and the amount of time users are spending on these channels. Another important aspect is the option of a different set of features both these channels offer to businesses, like Facebook pages, where businesses basically sell. It allows businesses to put visual content and spend money to increase the traction of business. 

Having said that, these channels do have their own downsides. Number one would be the scaling factor, which is that you can only use these channels to grow up to a certain limit after a certain time you’re supposed to have a website. That is because once your customer base and product catalog start growing, you will have to use different features to make your business look like its authentic. Also, various studies have proven that users online are more likely to buy from a website than a mere Facebook/Instagram page. 

Best E-commerce Product Videos of 2022

In the article, we will be focusing on the best product videos for e-commerce of the year 2022. We’ll delineate what makes them better than the others and what are the key elements that these videos stand out from the competition.

By now, it is a recognized fact that the digital industry is on the rise. More people have access to the internet now than at any time in the past. Similarly, the use of smartphones and other digital devices has increased manifolds during the last decade.

This digital revolution has brought about the idea of buying and selling online. More businesses are going towards the click-and-mortar model. Selling online has its prerequisites. Presentable product videos for e-commerce, well-communicated product descriptions and a seamless overall buying journey for the digital buyer are spinal elements for a good e-commerce experience.

1. Superfood Supplement:

About the product:

Manufactured by Bio Schwartz, Green’s Superfood supplement is a dietary supplement. Lately, the demand for such green and organic products has been on the upside for quite some time now. The Superfood supplement is a mix of various vegetables, fruits, and grasses.

The company has branded this particular product as a pre/pro-biotic and as a digestive enzyme supplement. The packing comes with a plastic bottle with a green branding over it. The product is 3rd party licensed for its quality & purity. The licensing adds to the validation element of the product and adds to its ingenuity.

The product is said to purify the body by means of the antioxidants that it possesses, boost energy through the natural supplementary power of green vegetables and fruits. Lastly, it is said to support a healthy weight management system.

About the video:

The e-commerce product video is brief, yet it manages to point out all the essentials of the product in the talk. It is important to note down here the fact that buyers won’t spend much of their time trying to know about the product. So it’s a best practice to express briefly what needs of the buyer the product will be efficiently meeting.

It communicates what the product does, what it is made of, and lastly, by showing it’s a professional graded product, it adds to its authenticity. At the end of the video, the watcher sees different fruits, vegetables, and a jar of juice placed alongside the Superfood Supplement box pack. This reinforces in the mind of the potential buyer that this is a natural product. Why is this an amazing example of the best product video? Because it manages to express all that the customer might be looking for in a short span of time.

2. Lucky Flip

About the product:

Lucky flip is a roulette-style dice and card game for 2-6 players. This game can be played by adults of all ages. The game positions itself on two major elements, i.e., it takes 2 minutes to learn and each game lasts for 25 minutes. So basically, they have positioned the product as a quick means to having fun with friends and family.

It’s a fast-paced game that combines memory, strategy, and luck. The game box comes with a variety of components, namely the game board, cards, scorecards, markers, tokens, and dice. Lucky Flip was launched only last year, and it has already been touted as one of the best card and board games in the market.

About the video:

The e-commerce product video is both short and engaging. It sets the right tone for the product in the market. The video shows a bunch of friends playing the game and having a great deal of fun. The video also indicates a pair of older individuals playing the game, which conveys the message that this game can be played by people from different age groups.

Taking into consideration that the end customer of this game would most probably be the younger lot, it is a wise attempt to keep the video short because normally, people aging 17-25 display brief attention spans while buying online. This video has the qualities of the best product videos out there.

3. Natural Force MCT Oils

About the product:

MCT products, including MCT oils and serums, have been the talk of the town for a while now. This is due to the diverse set of benefits they offer. MCT oils are easily digested, unlike their counterparts, i.e., the other oils we consume in food. Some of these oils also happen to tone down skin infections.

Natural Force’s MCT oil is sourced from 100% organic and sustainable sources. There have been debates on the fact that whether or not MCT is a legit product in terms of benefits the companies claim it offers. Natural Force’s MCT Oils comes with a lab test verification of purity and potency.

About the video:

Making e-commerce videos for products that augment health & fitness is a tricky domain. You need to touch lots of bases to create a good enough compelling message. The e-commerce product video begins with the range of Natural Force’s products on display.

This establishes the very idea that the company is making a diverse set of products in the niche they are in. They then happen to open up about the ingredients and salient features it has to offer. For health and fitness supplements, one thing that the potential is always looking out for is the guide on its dosage.

4. KOOTEK Ice Cubes

About the product:

The KOOTEK ice cube tray comes in a package of four containers. The durable trays are made of fine-quality food-grade platinum silicone, making them food safe. Therefore, you don’t have to worry about ingesting any harmful chemicals. They come with removable silicone lids, which keep the ice clean and prevent any odors from altering the taste of ice cubes. Also, you can stack the trays on top of each other, saving a lot of space in your freezer.

Besides making ice, they can be used for a variety of purposes, such as chilling wine, whiskey, juices, popsicles, desserts, and fruit jellies, etc. The large-sized cubes not only look unique but also keep the drinks cold for a lot longer because they melt slowly, maintaining the taste of your beverages.

About the video:

This is another one from the best e-product videos of 2022, depicting the aesthetics and utility of the product. The video starts by showing how durable these moldable ice cube containers are. It then focuses on different features, including the dimensions, ease of use, and hassle-free storage. The video demonstrates how easily you can remove the ice cubes from the non-stick silicone trays with a push from behind.

Moreover, it shows how you can use this product for other things besides making plain ice. The idea of colorful and fancy-looking statement fruit frozen cubes takes the graphics to a whole new level.

5. Wooden Serving Tray

About the product:

This 19*13 inches handmade wooden tray has a smooth finish to it, a non-slippery inner liner, and robust metal handles for easy handling. You can use it as bar, breakfast, dinner, tea or patio tray, or use it to bring snacks and coffee to your patio. It can also serve as a table when placed on a couch or lap.

This large wooden serving tray is great for any kind of use and makes a great item for home décor. It can add rustic and natural visuals to any room in your house. The compact design allows easy storage. You can also gift this vintage styles item to your loved ones at weddings, birthday parties, and housewarming parties.

About the video:

Again, the video manages to put light on two major aspects of the product, i.e., attributes and utility. This is yet another example of using professional crew for product propagation, making it an eligible candidate to be listed as one the best product videos of 2022. It does add value by giving the it a very reasonable outlook.

The video shows the user using the tray in different settings, such as serving beverages to a guest, using it for a breakfast, or relishing on the couch with a glass of wine and snacks. The ad also includes the specifications like the size and built of the handles.  At the end of the video, the user is wrapping it as a gift, adding another possibility of usage.

6. F100 Powerful Flashlight

About the product:

The F100 is an all-rounder and potent flashlight built for outdoor adventure buffs. It comes with the latest CREE LED technology, enabled with fast charging and an adaptable mounting system. This is not your standard dollar shop flashlight. It tends to fill the gap in the market by offering an aesthetically pleasing product with a variety of features. The F100 is built for travelers, individuals who have a thing for outdoor adventures, and for domestic purposes as well.

The flashlight is waterproof, with 0-100% battery in 60 minutes. It also comes with a built-in 2600mAH dedicated battery, which enables users to charge their phone devices. The push of a single button allows you to switch to different light modes available in the flashlight.

About the video:

The F100 product video for e-commerce focuses on utility, aesthetics, and features. The overall vibe of the video is somewhat raw and outgoing, which gels with the brand persona. The video shows people riding bikes with the F100 mounted on the bike. Then some visuals just present people having a good time which expresses the fact that this is a happy and charming brand.

Then some visuals communicate how to ideas like how to put this on the charge, how to extract the battery, and so on. This is a good example of an eye-catching and best product video because it not only happens to focus on the features and usage, it shows all different sorts of outdoor and indoor settings where it could be handy.

7. EcoFlow Delta Pro

About the product:

Delta Pro is the world’s first portable home battery with an expandable power ecosystem for smart home management, home backup, lower energy bills, and many more. The manufacturer EcoFlow claims that Delta Pro is a breakthrough device that has the capacity to shift the power and energy industry standards.

The product comes along with a set of batteries whose capacity can be enhanced to as high as 25kwH. The device comes along with a smart generator that stores the charge that can be used as a backup during a power outage. Since the power ecosystem is expansive, it enables the user to go off-grid during peak hours, which enables the user to save lots of money.

About the video:

EcoFlow’s product video is longer than most Kickstarter pitch videos. A major reason for this would be the fact that this is quite a technical topic, and the target market would need plenty of information before getting into buying this one. The product video for e-commerce tends to emphasize the value the item may add to the potential buyers in terms of efficiency and savings.

A major chunk of the customers would be the retailers than end consumers. Perhaps this is one reason for lots of technical jargon in the video. Finally, at the end of the video, we see a vast, lush green forest with clouds lurking around. This is to position the company as environmentally friendly.

 8. Mojo68

About the product:

Mojo68 is a new-age wireless customizable keyboard. From the very look of it, it looks like it’s inspired by pop culture with its hip design and cool outlook. Mojo68 comes in 6 styles with multiple keycaps and plugin options. The unique selling point here is the fact that the keyboard is fully customizable, and any user can fully assemble it as per their liking. Mojo68 is designed so as to make the whole typing experience more enjoyable.

The colorful keycaps that come with Mojo68 can be conveniently switched as per the user’s liking. The DIY feature that this keyboard offers probably sets it apart from the competition.

About the video:

As explained earlier, this is a hip product for people to make a statement. The e-commerce product video focuses on its features, their utility, and a guide on how to do various things. This is not a high-end product video, but it manages to spill away all the required info that a potential buyer might be interested to know before buying.

The video is around 2 minutes long, but this could have been better if we look at the kind of product it is and the variety of features it tends to offer.

9. Tego

About the product:

Looks like a bag but the company doesn’t like much calling it one. They have rather named it ‘adventure kit.’ Tego offers a carry solution like never offered before. It’s a revolutionary bag that can be customized as per the user’s need. It can be used as a tool kit, make-up box, camera kit box, or any carrying need that a traveling person might have. It basically comes with 7 unique sections that can be used in a variety of combinations to make a bag catering to your need. The design is very minimalist and utility-based. Tego is made out of tough & durable recycled materials and has been termed TSA Safe.

About the video:

If you are looking out for a minimalist, this might be a good enough example for you. Just like the product itself, it’s a good thing actually that they didn’t try to overdo the production. The simplistic yet slick video, in fact, gels well enough with the brand. The video is most probably made in-house. The major focus throughout the video has been on the the utility and on the variety of ways this can be used. The video could have been a bit shorter than it actually is because a user might lose focus during 2 and half minutes of watching a bag video.

10. Nextube

About the product:

If you have seen any of those cold war movies, you might have seen those weird glowing glass clocks. Well, those were called Nixies. Nextube is but a modern, more urban, and well-designed Nixie with quite a lot of cool features. It offers 6 cylindrical glass tubes, each coming with an IPS display showing you key metrics of modern life. Initially, it might give you the look of just another vintage clock but spending only a few minutes with it, you will get to see the dozens of amazing features it tends to offer.

Nextube gives weather updates, enables you to arrange your schedule, visualize the music, and lots of other cool things. The product is a great mix of vintage aesthetics with modern tech-based design.

About the video:

This is probably one of the best product videos on the list. It begins with a captivating visual where we can see plenty of vintage products like the typewriter, a lamp, classical Marshall Amplifier, and a set of books. This gives a very vintage vibe starting off. This particular video is a telling example of why one needs a professional production team for a product pitch video. Nextube has gathered 2000+ backers on Kickstarter with more than $250k pledged.

The product video for e-commerce not only manages to communicate all major features, but it also happens to set an appealing brand persona.

The internet has boosted e-commerce and allowed people to know a product up close without even being able to touch it. According to a survey, around 77% of the customers believe that brands creating visuals for their marketing show that they are more interested in connecting with their buyers.

Therefore, manufacturers or sellers need to focus on creating persuasive content to ensure their goods grab the attention of their potential customers. This article will serve as your guide to creating a quality e-commerce product video without any hassle.

Why Product Videos in E-commerce are So Important?

E-commerce seems to be taking the retail world by storm for the last few years and is still rapidly progressing. No wonder it embodies around 10% of the U.S sales market with eBay having more than 25 million retailers and Amazon having 200,000 new memberships every month.

Since product videos deliver information using auditory and visual mediums, viewers are more likely to process and retain that information faster as compared to text. This makes e-commerce product videos an excellent way of helping potential buyers get close to the product and experience it before making the purchase. Moreover, product videos provide a comprehensive view of the items through action, making it easier to assimilate as opposed to lengthy data in written form.

The Effects of Covid-19 on the E-Commerce Industry

One of the most important reasons behind the increasing popularity of e-commerce product videos these days is the evolution of the e-commerce market after the onset of Covid-19. Now, more than ever, people are dependent on online shopping because they are not able to go to the stores in an attempt to prevent the further spread of the virus. This change in the shopping pattern has raised the bar for online sellers and they are facing more struggles to beat their competitors providing similar services.

Types of E-Commerce Product Videos and How They Work

Here are some of the types and examples of effective e-commerce product videos and how they work to help you understand how the above-mentioned elements can be put into work to make your product video more interesting:

Instagram Testimonial Videos

These videos are more focused on real-life stories in everyday situations. They show how the product has brought a change in the life of its users and delivered what the company advertises or wishes to achieve. This is the reason the opinions and voices of Instagram influencers/bloggers have become trusted among common people, helping to make the buying decision easier for them by giving in-depth reviews information. However, it can be hard for small businesses to collaborate with world-known celebrities. Therefore, you can work with micro-influencers to target your customers without spending a lot.

The case in point is a testimonial video of Wayfair Nederland in collaboration with Erica Ligenza, an Instagram blogger and influencer.  It was created in a fun way with exciting music playing in the background and showing the blogger trying on different outfits, all under $40. The potential buyers can see how each dress looks and then make the final choice. An affiliate link to redirect the viewers to the webiste page where they can place their order.

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Amazon Product Videos

KOOTEK is one of the trusted and leading manufacturers of the finest-quality household, electronics, kitchen, and sports goods. You’ll find a video guide for a lot of their products on their official website and e-commerce sites, which shows that the company gives importance to promoting their sales market through amazon product videos. All the e-commerce product videos follow How-to and Demo formats to describe how they can be used in real life and what their various purposes are.

It might seem to be challenging to make an Amazon product video about something as simple as an ice cube tray engaging and unique. For starters, the black and white background makes the visuals appear more noticeable and striking. The amazon product video then shows the specific features of the ice cube tray, its uses, and most importantly, why one should buy it. The unique selling point of the brand is its ease of use, sturdy material, and design.

Click to check more Amazon Video Examples

Lifestyle Amazo Product Videos

Bio Schwarts is known to offer premium-quality supplements to its users. The formulas are designed using natural ingredients in their purest form combined with cutting-edge technology for optimal benefits. The brand is dedicated to sustaining the trust of its customers by continually providing result-oriented supplements.

Collagen Peptides Bio+ is tailored to encourage healthier hair, skin, and nails. The storyline satisfactorily covers everything about the goods, including their specific features, the unique selling points, what it’s intended to do, and different ways of using it. Basically, lifestyle amazon product videos show how the product can integrate into a life of a potential consumer.

Click to check more Amazon Video Examples

New Amazon Sponsored Product Videos

Amazon sponsored brand videos to pop up on the screens of mobiles or desktops of the users as they scroll through the amazon search results. Since visuals are targeted at specific keywords, the ads appear when you type relevant terms in the search box. You can go to the product page with just one click and Amazon will charge the seller per click.

For example, this amazon sponsored ad of Waterdrop Chubby Water Filter Pitcher displays key details, such as pricing, key features mentioned in the title and text, and ratings, etc. the ad is enough to stir the interest of the users. Once they click the ad, they’ll get to know more about the features, installation, and working mechanism of the pitcher filter.

Instagram and Facebook Product Video Ads

Just like amazon sponsored video ads, Facebook Product video ads are also created with the aim to drive more traffic to the website purchasing page. The more put effort, time, and skills you put into making creative and interesting ads, the more it will pay off because traditional and monotonous ads may seem to be annoying to most users. There are many tools available online to help you create a great Facebook Product video ad and take your sales to the next level.

YouTube Product Reviews

Some of the most trending and viewed videos on YouTube include unboxing and product reviews. These videos are relatively straightforward and provide the viewers with somewhat honest and uncensored analyses

This video is by Unbox Therapy, known for unboxing and reviewing the latest technological devices. The influencer doesn’t just open the package to show the inside but also digs deeper into how it’s operated, the pros and cons of the products, and all the tips and tricks related to them.

The newly launched lightweight laptops ad starts with the influencer describing how the packaging of each laptop looks and feels like as well as the features labeled on the official website of the brand and the laptop boxes. He then moves toward opening the box and showing its content with detailed descriptions and comparisons.

Product Video DIY in 2021

If you’re running a small e-commerce business and looking for ways to create good product videos, we’re here to help. You don’t have to spend a fortune on buying special tools or hiring someone to do the job for you. The following information and ideas will help you make an influential video and optimize your sales. So, let’s get to the chase!

1. Prepare

For starters, make sure you have all the equipment required for recording. It will be one-time spending as you’ll be using the same equipment for your future pieces as well. If you’re working with a video production team, they’ll cover everything for you. So, check your list for these items:

• A high-resolution camera (digital camera or smartphone)
• A good quality microphone
• A tripod
• Lights
• Software for editing
• People to be featured in the content (optional)
• And, a set to shoot, the location (optional)

If you’re on a budget and doing a small DIY video, you can still create catchy visuals without using people or a set.

2. Decide Formats

Selecting the right formats according to what you’re intending to use the video for is one of the important steps in creating effective content. Here are some of the commonly used formats to represent your product in an alluring manner:

• Product Close-up: This format is highly suitable for product pages. It demonstrates the items in an in-depth and eye-catching way. If the sale of your product depends on its appearance, then try incorporating a 360-degree view to showcase the item in a detailed manner as if the viewers were looking at them in the store.
• How-to: Ideal for showing how a product works. It’s particularly useful if you’re working on intricate and pragmatic articles. The how-to format works the best for highlighting key features of the product and explaining its different uses so the potential buyers can completely grasp the value of the item being presented. How-tos are not only effective for website pages but also for social platforms and blogs.
• Demos: Just like how-to format, product demos are used to show how a product is used. The only difference is that they show how the product works in real life setup instead of a tutorial. This format makes it easier for the consumers to imagine as if they were using the items themselves. You can use this format for almost everything whether it’s a household item or clothing.
• Installation Guide: One of the biggest hurdles in installing a product is unclear instructions or confusion in the minds of customers. Choosing this format briefly explains the entire process of installation clearly, assuring the customers that they’ll be able to install it conveniently themselves after purchasing. Installation guides are effective for products that involve configuration or building.
• Unboxing: Product unwrapping or unboxing videos are quite popular among customers. People seem to be attracted to seeing a product being unboxed after delivery. This format is especially appropriate for the items that come with fashionable and attention-grabbing packaging. It’s a great idea to intrigue people by showing them the packaging they will receive their product in. Unboxing is great for technological articles and cosmetics, etc.
• Story-telling Style: If your product has a distinctive feature that might help to boost its sale, let your viewers know that. Anything from an innovative design to your personal experience can be helpful in telling the story behind your product. This format is great for telling your prospective customers how and why you created the product.

3. Write a Short Script

While it’s not necessary to write down a formal script, you should jot down a brief script or create a storyboard that includes all the important things about your product that you don’t want to miss out on. Here are a few points to write before you start shooting:

• Key characteristics
• Details of product variants
• The distinct selling point of your product
• Tell your brand story
• Commonly asked questions

4. Set Your Visuals

Once you’re done planning and noting down everything, the next step is to prepare the visuals. This can be done in multiple ways, such as live footage, still photos, stock videos, still graphics, and scrolling screen capture, etc. Live footage needs the right amount of lighting to make the space look presentable and doesn’t require a professional set to make the video appear compelling. A plain, preferably black or white, background is ideal for recording the video of a physical product. This is particularly suitable if you’re also going to publish it on social media and Google Ads. It’s recommended to take some test shots to make sure you’re being creative with the background because your target buyers are a lot likely to notice it. Also, experiment with your camera angels to keep the video interesting.

5. Record the Video

Finally, it’s time to do the action. Remember that your visual content should consist of two parts; introduction and showcasing. To make the video more effective, keep it to the point and brief yet clear and precise. The aim should be to make the viewers understand what the product is and how it works. Take plenty of still photos and close-ups so you have more than enough to add to the video if needed later.

6. Edit the Video

While editing is considered an imperative part of creating a product video, avoid going too far with the effects and editing. People are generally more attracted toward the review or content that feels genuine. Whether you decide to keep it simple or make it look refined, there’s a huge number of editing tools you can choose from according to your desired outcome. Moreover, edit the clips together and adjust them according to the requirements of the different forums you want to post them on.

7. Add CTA

A clear call to action at the end of your video has the power to steer your viewers into taking their best next step. Some of the best ways of adding a CTA are offering a free trial, asking the customers to enter a contest, opening a link to read more about the product, fill in a survey form, and a link to make the purchase. This will drive your viewers and potential buyers to be where you intend them to be. So, use this wisely to your advantage.

8. Posting

After the process of filming, editing, and adjusting the video is finished, now it’s time to optimize and publish it. Whether it’s Instagram, Youtube, or your website page, you need to optimize it to ensure its success. This can be done by doing a proper keyword search, adding relevant tags, fascinating thumbnails, the title, and a description. After it is posted, you can view the progress and note down the factors that keep people watching or where the video starts to lose their attention. This will help you with your next productions.

Final Word

Product videos are not limited to making your product pages reachable but also create awareness about the products, make it convenient to share the products on social media, and boost search engine optimization. If your product video is potent and creative enough to grab the attention of your target audience, chances are it will go viral and play an important role in marketing your product.

Product photography helps you to showcase clear pictures of your products to your potential clients. Perfectly shot, crisp, clear, and stimulating product photography will give you an edge over your competitors. Despite the immense benefits of product photography or eCommerce, many sellers still give little or no priority to it. Of course, getting quality product photography services can be a daunting task, especially when you are not skilled in photography. Like other skill sets, product photography requires time, patience, trial, retry, error, and so on. 

9 Tips on How to Produce Quality Product Photos

To improve your product photography for Amazon and other eCommerce websites, here are 9 basic tips to consider. 

Read camera manual

The obvious truth is that 99% of camera owners did not read the manual when they first purchased their gadgets. Unfortunately for them, that is the most basic, simple, and obvious step in using a camera. Reading the camera manual may be the best initial step you can make as a potential photographer. Of course, knowing which button is responsible for which function is priceless and very important. The manual is designed to help users understand the basic functions and features of the camera. 

If you are one of this set of people, then it isn’t too late. You will be grateful to discover some features that you never knew before. Don’t have a manual? You will get a PDF copy of the manual on the manufacturer’s website. Just download and add to your library. 

Push the button halfway to focus, then all the way to take the shot.

Many people complain a lot about unfocused images after acquiring their new fancy cameras. Well, the solution is no brainer. Proper focus is key, regardless of the product you are capturing. If your image is not focused, then you will end up having burred, unclear, and ambiguous product photography. Apart from getting nice images of your product, your ability to focus rightly will make capturing the beautiful moments around you worthwhile too. 

Generally, pushing the button halfway to focus before taking shots increases your chances of getting a perfect, well-focused, and clear result at all times. Meanwhile, you would have known this assuming you read the manual. 

Get Under the Hood

Getting a hood for as low as $50 for your camera lens will boost your product photography activities a lot. It is very easy to use and does not have an on/off button. So, what is the function of the hood? Well, putting a hood around the end of your lens increases color saturation and decreases the glares of your product photographs. Literally, the difference between images taken with and without a lens hood is very obvious!  

Hold Your Camera Properly

What is the best way to hold a Camera? Very simple! Let your left-hand cup under the lens as if you are about to eat a foot-long sub sandwich. Then, put your right hand on the trigger and get ready to shoot. Meanwhile, bend your elbows and pull the camera back towards your face…then take those perfect shots. It doesn’t get any easier than this.

Use the Camera’s Self-timer

Using the camera’s self-timer is another way to enhance focus and boost the precision of your Amazon product photography. The more you separate your body movement from the camera, the better the result. Most of us use self-time for selfies and family photos. You can also use this feature for Amazon photography too. A self-timer allows you to take a perfect shot of the product with less chance of missing the focus since you are not physically maneuvering the button. The self-timer feature pairs with a tripod for your Amazon photography services especially when you are the only one doing the display and photography.

Use a Tripod

A tripod is like a third arm you can use to effortlessly carry out your photography. Using a tripod separates you from the camera. It gives you the freedom to make a few more adjustments to your product when the camera’s self-timer is counting down. For instance, when you are taking a photo of a product that cannot stand upright or you want to display some hidden features, then a tripod is a sure bet for you.

Meanwhile, there are different kinds of tripods. You typically get what you pay for. Tripods come with different accessories which can make your photography even better and more fun.

Incorporate Wireless Shutter Release

Another way to maintain a hands-free product photography service is to get a wireless shutter release. This gadget also allows you to remove yourself and body movements from the images. The trigger is quite inexpensive and easy to operate. Wireless shutter release allows you to walk away from the camera, position and reposition your products without running a shot. 

Utilize Hot Shoe Flashes

A hot-shoe flash is another great addition to your camera. This accessory projects light onto the focal point of the shot, giving you various lighting techniques on the go. 

You can utilize the hot shoe flashes simultaneously with your camera without having to directly connect them. Due to this, they are very versatile and can be placed at any position in the photography environment. A popular technique is to mount the hot shoe on a base and place it just around the product you are capturing. Some gadgets come with a base while some require that you buy the base independently. 

Place the flash at different positions to produce different effects. In the end, you will have different options to choose from for your product photography for eCommerce. Additionally, you can place your hot shoe behind items like a paper diffuser, card stock, and fabric. Hot shoes are great for taking lifestyle images of your products while in use. The additional flashlight produced increases your lightning and gives you an edge.

LED Continuous Lighting

Another simple yet efficient way to improve your product photography is through the use of LED continuous lighting. Product photography services are usually done in a small confined room that can heat up quickly. LED continuous lighting provides clear illumination and whiteness in the room without the heat of traditional bulbs. 

There are lots of LED lighting systems in the market today. So, stay updated on the latest technology and get yourself a perfect, economical one for your Amazon photography services. 

How to Make Your Product Photos Stand Out?

Showcase details and finish quality of products

Product photography offers business owners the opportunity to showcase the fine details of their products. Customers generally need to see those finishing touches on the product and the beauty it entails. For instance, an ordinary coffee mugged photographed using the right background and lighting system will highlight those awesome qualities and create a desire-to-buy in the mind of the customers. So, focus on those awesome features of your products and let them be obvious in your Amazon product photographs 

The right backdrop can elevate image quality

Imagine placing a genuine leather bag on a small rock and having a gentle flow of water beside it. This kind of environment will add many characteristics to the item. Generally, the right contrast and backdrop make product photography appear more interesting more than a plain white backdrop. However, most e-commerce websites allow only a white background for product photography. 

Go for High-Resolution photographs

Product photographs with low resolution will become distorted when zoomed. Thus, you should strive to capture and upload product photographs with high resolution on Amazon or your other eCommerce websites. This can only be achieved by using the right equipment to capture high-resolution product images. Usually, customers browsing through an eCommerce website will zoom in on the products to view some of their hidden parts. Your product shouldn’t be automatically disqualified due to low resolution. 

Multiple angles for a better appraisal and appreciation

If you are posting multiple pictures of your products, then you need to capture the product from different angles. For instance, if you sell shoes, you need to capture pictures of the side, the top, and the bottom. This will ensure that your customers have a full view of the product. A frontal view of a chair, for instance, does not say all about the angle and depth of the chair. Thus, always look for appropriate angles and inclinations to capture the perfect photograph of your product. While doing this, it is very important to maintain an equal distance between the camera and the product. Capturing a product from different distances will produce a skewed image of the product.

Utilize proper lighting system

Meanwhile, it is important to ensure that the lighting chosen for the shot does not affect the appearance of the product. Of course, some products may appear differently when exposed to different kinds of lighting. Although you sometimes need to improve the look and appearance of your product when capturing, it is also worthwhile to ensure that captured images are as close as possible to the original item. 

E-Commerce Product Photos and Lifestyle Images

There are two main types of images in product photography for e-commerce: e-commerce product photos and lifestyle images. Ideally, your website or amazon listing should include both types for each product you sell. Each of these types of images is critical for the high conversion rate of your products. However, most e-commerce products contain only the first type, that is, the product on a white background.

Photos on a white background are important to give a comprehensive impression of the product. However, they still place high demands on the customer to find out the main features and uses of the product.

You should consider making both types of images from different angles to give consumers a complete picture of what your product looks like. Since consumers cannot touch or see your product personally, your product photography must do the trick. If your product photography is accurate and engaging, buyers will learn to trust your brand. So that is why hiring a professional product photographer can save you money in the long run. Even if you plan to take your own product photos, you should leave the retouching to the professionals.

Professional e-Commerce Photography services for Amazon

Although we have discussed a few tips on how to improve your product photography on Amazon, it is also possible for you to need the assistance of a professional in capturing perfect photos of your products. Sometimes too, you may have a lot of tasks to accomplish and you need a third hand to handle your Amazon product photography,

A product video is the one that explains tangible, useful, and concrete information about a product, what it is, and how it is used. Product videography is a very essential component of a solid marketing system. Your marketing strategy is incomplete without effective product video services.

Product demo videos are popularly used by sellers on Amazon, eBay, Shopify, and other eCommerce websites. Product Videos on Amazon tend to engage the audience and pass a lot of information. If you sell products on Amazon, eBay, Shopify or you own an eCommerce website, you must be wondering how to create an effective product video.

A marketing video or an instructional video? 

There has been a gross misconception among many Amazon sellers when it comes to video marketing. Many believe that there are two different types of videos and that a marketing video is different from instructional video. Cleary, all product videos are marketing videos no matter how instructional they are. However, not every marketing video is instructional. 

People are becoming less and less intolerant and indifferent towards video adverts these days. Unlike banner and text ads that pop up whenever a user clicks a page, videos require the user’s attention for the few minutes of the display. This makes it easier for users to ignore the video advert especially a few seconds after ads start playing. One major factor that contributes to the low effectiveness of product videos is the manner and way the video is structured.

How Can You Create an Effective Product Video for Amazon?

In the sections below, we shall consider a step-by-step guide on how to create an education-based product video that will serve as an effective marketing tool for Amazon, eBay, Shopify, etc.

Step 1: Introduction

First, you need to assure your audience that the video will address various issues on their minds and pass a relative value to them. If you don’t assure your audience right from the first few seconds of the video, you risk losing out most of them in the very first minutes of the video. If your product video is delivered in a slide that allows you to enter chapters, then you don’t need to worry as viewers can easily scan through the chapters covered. Otherwise, it is a good idea to include a brief description of the chapters covered and tell them what to expect. 

You can do this in the first minute of the video itself or as a caption.

Once you have introduced your video in this way, the next is stage is “how to approach and structure the video itself”. Remember, you are producing an educational marketing piece that will pass quality information to the consumer while also helping you to communicate the value of your business and/or promote your brand. 

Step 2: Structure and Organization

Indeed, you will need to organize your video into distinct parts and chapters so that viewers can assess any of them based on what they want at that particular time. You will agree that your audience has a different level of exposure and awareness about your product or company. While some of them are well aware of your brand, some are just hearing your name for the first time. Thus, each category of audience needs to be fed with different kinds of information or instruction. 

Having different sections, chapters, and phases in your product video production can help you to address this. 

Divide your education-based video into different specific segments based on your chapters or aspects you want to cover. You can leave the video as a single continuous piece if that’s your only option.

Step 3: Introduce your product/brand

The next step, after introducing your video and its chapters, is to introduce your product/brand. So, start with a short overview of what you do and make sure you communicate how and why use your product. As much as possible try and abstain from trying “to sell your product” but rather emphasize on what value your product can add to the audience. Make sure your message is short, clear, and comprehensive enough.

Step 4: state the features of your product and what makes it different

Here is a chance for you to highlight those amazing features of your product and how they differ from others. If you are making product video for Amazon, eBay or other eCommerce websites, make sure you have previous research negative feedbacks from your competitors and use them to your advantage. Remember, you are not comparing your product with another but simply stating those features that made it unique.

A great way to do this is to demonstrate by showing the main parts of your product and its functions. As you do this, you should keep your viewers fantasizing about how they will use your product to solve their day-to-day activities. At this stage, you are already explaining what the product is just like an average storekeeper or salesperson will do. At this stage, your audience is more interested and curious about certain other things.

Produced by AD.JUST PRODUCTION, Los Angeles, 2019.

Step 5: Demonstration

The next and major part of your product videography is the demonstration part. Here, you are going to demonstrate how your product works and how your customers can use them to solve their various problems. From a marketing perspective, this is the chance to provide customers with demonstrative validation, show that your product is easy to use, prove that the product does what it promises to do and that your customers can follow your instructions for easy usage of the product. 

This section is purely not a commercial but an educational/instructional phase. You should strive to provide as much information as possible as your customers may want to check the video once again after purchasing your product. This can help to prevent unnecessary product returns and/or negative feedback. The more detail you can provide, the better it is.

Produced by AD.JUST PRODUCTION, Los Angeles, 2019.

Step 6: Offer Additional Video

Of course, not every product can be explained in a few minutes of video. In this case, you can offer additional instructions in another video to help your customers solve certain other problems with your product. This kind of customer support will further reassure your audience of unmetered support while they use your product.

Take a look at other top leading brands like Apple Inc. that offer extra free classes for users who are not familiar with computers to get started and learn to use the Apple iPhone, iPad, and Mac devices.

Produced by AD.JUST PRODUCTION, Los Angeles, 2019.

Summary 

There is no end to effective product video production. You need to constantly review your videos and make necessary adjustments as events demand. However, to successfully create an education-based product video for Amazon, eBay, and other eCommerce websites, you need to pay attention to the following.

1. Tell your audience from the start what you intend to cover in your video and the kind of information they can expect. It is okay if you cannot cover all the aspects of your website but be realistic and don’t promise what you cannot deliver.
2. Although you may not be able to cover all aspects of your product, make sure you deliver all key issues that your audience might have about your product. You should strive to use your product demo video to answer questions like;
   • • What is the product all about? Who can use it? How can I use it? Why should I use it? (Value proposition
     • What are the key features of your product? What are the functions and uses of your product? And what are the available options in terms of sizes, colors, materials, etc? (Differences and features)
     • How can I use this product? What are the steps? Is it easy to use? (Demonstrative validation)
3. Patiently explain these elements to your audience and cover them in detail. Remember, this is product videography and not just a commercial. These elements can be communicated in a few seconds of commercials but it doesn’t make the commercial a good product video for Amazon. A commercial is designed mainly to entice customers to place an order. However, an effective product video on Amazon is designed to help you establish a relationship with your audience and earn their trust through careful explanation and demonstration of your product. 
4. Take it slow and be more conversational. Remember, you are telling your audience things and not selling your things. Your goal for the product video services is to earn your customers’ trust while sales flow naturally. 
5. Get rid of those excess graphics, animations, and distortions. Remove any part of the video that doesn’t add any real value to the video. This will even save you some bucks!

Sit back and watch your product demo video. If it sounds like a commercial, looks like a commercial or feels like a commercial, then it is a commercial. There is no doubt about that. Of course, it is very hard not to make a product video for Amazon to look like a commercial because we are already so familiar with commercials. However, there is still a very great chance that you can create excellent product videography from the steps highlighted above.

Contact us for E-commerce Product Videography in Los Angeles

Adjust Production is leading e-commerce product videography and photography marketing agency in Los Angeles.

Having existed for over ten years, we have worked with several individuals, businesses, firms, and organizations. If you need a professional Product Videography in Los Angeles, contact us today!

In such an audiovisual world like the one we live in nowadays, why not seize the moment to show the products from your online store through product video production? Audiovisual content is dominating the text. And we can see that in the interest manifested by e-Commerce clients at the time of selling products and services.

Features of product videos 

While browsing through an online store, you surely have run into a video that showed the features or functioning of a product. It’s not something new. This has been being used for a while now. But it’s now when its use has been expanding.

The most important general features that a good product video in an online store are the following:

Professional video quality

if you decide to show your product with a video, it’s not worth it to do it with whatever you can quickly put together. The more quality your product video is made with, the more credibility you would have. And, of course, the more attention it will drag from your potential client.

Good lighting

If you want to show a product video of great quality, you need good lighting. Having a professional video camera is completely irrelevant without good lighting. Lighting is a complicated matter in video production because there are many aspects to take into account. For example, the product’s trajectory through the frame, etc.

For natural and eco-friendly brands sunlight is still the best lighting. Especially while using a natural background as wood, flowers, leaves, etc. For any other product videos, a decent studio lightening kit makes a big difference at the end of the production.

Simplicity

A product video must cut to the chase. It’s about showing the product in the best way possible. Just as if the viewer is looking at it in the physical store, or even better, given that product video production enables us to show the product being used and some details about it that we want to enhance in the client’s mind. However, within simplicity there’s room for being creative, but without forgetting the ultimate goal of showing your product with clarity.

Product video studio set

We already know the overall features that you want to see in a product video production. Now, let’s talk about what type of products are best shown in product video production. Yes, any product in an online store can be shown in a video. And it’s also true that some products need video production for their benefits to be properly conveyed.

A clear example is the textile and fashion accessories; a product video can show with clarity the size of a piece of clothing while being used by a model. Customers should be able to see how long a skirt is, or the size of earrings.

A product video can also be very useful to show the functioning of certain electronic products or any type of item that needs some sort of tutorial to learn how to use them. With product video production you can provide visual information that saves you tons of words.

Product videos Boost Conversion Rate

In the past years, several studies on the conversions that product videos have been made. One of the latest studies, made by Livecliker, show interesting facts: online stores that show a big amount of product videos (between 50 and 70% of the total amount of products), convert 31% more than those that show an average amount of videos (25-50% of the total). And 79% more than the stores that show none or just a few videos (0-25% of the total).

There’s more data from the same study:

–       Clients that watch 10 or more videos in an online store spent 119% more than the users that only watched one video.

–       Product video length is important; videos that last less than 30 seconds generated 89% more sales than the videos that lasted more than 3 minutes.

–       Product videos should be adapted to play on small screens because more than 25% were watched on mobile devices.

In general, visitors that watch product videos stay 2,5 minutes more in online stores. That shows a 64% increase in the purchase possibilities compared to websites that don’t have any product videos.

AD.JUST – Product Video Production Los Angeles | Orlando