Creating content, innovating marketing campaigns, the conversation in social media… there are more and more indispensable factors that make a brand enter the competence. But if there is one thing that a business should never lack is the creation of a corporate video that creates an impact and that is useful both for the current clients and the new.
The goal of the corporate video production process is to capture the viewer’s attention, enhance the SEO of your website, increase the number of visits on your page and the time length of the visits. But above it all, corporative video production services are meant to get a future client’s loyalty while you inform them about your product or service in the most dynamic and effective way possible.
What’s corporate videography?
A corporate video lasts about one or two minutes and it’s designed to inform or introduce a business, product, event, service, or organization. It’s usually placed on the website of the company so that the visitor can get an added value to the products and services that are offered.
What’s the difference between a promotional and a corporate video?
The difference between a promotional video and a corporate video is that the last one it’s not always destined to the promotion of a company. It could also have an internal use inside the organization, for example taking formative or motivational actions within a work team. Formative videos are very common in business and a clear proof of how powerful and effective visual communication can be.
The 4 reasons to do corporate video productioN
#1. A corporate video is the most dynamic and effective way to introduce your company:
When it comes to content strategy is more and more important to include different communication channels to reach your users. We know that writing SEO content is indispensable, that photography always helps, and that we should include info-graphics or presentations to dynamically present the information. But what about multimedia content? What difference will a corporate promotional video make in your business?
Sometimes we forget that multimedia content is still the most effective way to introduce a company. For as much as we make an effort to create content or write text to describe our goals or the benefits the user can obtain with our corporate video production services, if we don’t tell the story with mages, we will be losing clients, for sure.
The first impression is crucial when it comes to capturing clients and that first impression will be guaranteed with a good corporate video production proposal.
#2. Corporate video production will difference you from your competition
There’s nothing worse than not knowing how to tell people what you do so that they immediately understand it. With a simple corporate video you will always be at peace and ensured of the benefits that your business provides. The main goal of getting into corporate videography is to explain what makes you different than your competitors. It’s important for you to answer with images and audio these simple questions: what is your added value? Why do they have to stay in your website after watching the video and not go to your competition?
You have to think about what aspect of your business is the most appealing to your audience. What’s the most attractive thing? What makes you different and your business unique? It’s also important to evaluate if you should have clients’ testimonials, something that will definitely give hints to your future users about your products and services. If we are talking about more complex businesses, the most efficient thing to do is to create a corporate video that’s as simple as possible that provides with an overall and attractive view about the benefits or functionality of your services.
As far as length, the shorter the better. It’s about telling things in the least amount of time possible to create an impact on the viewer and not bore them or make them waste their time.
If you main competitors don’t have a video yet, you can use it as a differentiator element and you will surely succeed. Don’t forget to include it in your presentations, conferences, and meetings, little by little you will start to realize how useful corporate video production companies can be.
#3. A corporate video will enhance the SEO of your website
After signing a corporate video production contract and making your corporate video, it’s common to share it in social media, especially YouTube. Besides it being the second most important search engine, YouTube videos get good positioning in Google. Sometimes it’s easier to position a video in Google with the right keywords than to position an actual website with the same keywords. Also, videos that are published in a website reduce the bounce rates by keeping visitors in the website for longer than a minute and when the bounce rates go down the SEO enhances itself.
It’s important to share your video in all of your social media profiles, including Vimeo, and add a link that takes viewers directly to your campaigns. Don’t make your users look up in Google the name of your company to know more about it; if you keep a direct access to your corporate video you will capture their attention in the moment and they will understand without any significant effort what your business is about.
#4. Corporate video production rates are worth it: you can sell more!
The data proofs it. There are many companies that know this and they talk about an increase higher than 20% in their conversion rates after including a corporate video in their website. A good example is the company Crazy Egg, that saw an increase of 64% in their sales after making a corporate video and making it a principal element of their website. Where do you think the user clicks first, in a link with explanative text or in an image? Clearly in the image.
As a recommendation, it can also be efficient to include a banner or a call-to-action at the end of the corporative video, with a link that converts viewers in potential clients. It’s a good way to seize the attention that they’ve pay to the video.
Also, a person that has spent more than a minute of their time looking at how your business works is more than likely a new client. Don’t let them go without taking action!
ABOUT AD.JUST Video Production Los Angeles | Orlando | Tampa
Based in Orlando, Florida, in Ad.Just Production specializes in high-end industrial, event and corporate video services, on-location green screen filming and we do our best so that every video production provides with the best results. We have access to the best assets so that your corporate video becomes a magnet that attracts potential clients. In order to achieve that we make use of diverse techniques, adapting them to the type of video that best fits the needs of your business.
We provide following video production services in Los Angeles, Orlando, and Tampa: Commercial video production, Post Production (editing, SFX, visual effects, audio mastering), Music Video, Corporate Video production, Green screen video production, Marketing and Advertising Video, Testimonials, Kickstarter video and explainer video.
CONTACT US for a video production quote:
+ 1 (239) 249-9339