12 Best Kickstarter Videos of 2020

New guide to the best Kickstarter videos of the year 2020! We focused on the physical products in this article that can be purchased online at any e-commerce platforms. The products in the videos are picked carefully and they not only look exceptional but can also be found quite helpful in resolving many issues that one comes across on a day to day basis.

The mere purpose of the Kickstarter videos in 2020 is to promote the respective products and attract investors so that these products can be launched and the maximum number of people can get the benefits of them. So let’s have a look at the selection of the best Kickstarter video production references that can get you inspired if you are planning to produce the best crowdfunding video to launch your brand.

1. HUNU – The Coffee Cup

About the product:

HUNU is an elegantly designed cup that is usable and can be folded down into your pocket. Here the question comes why one should go on to by HUNU when there are a lot of other cups from different companies available. Let’s give you two important reasons. Firstly, the HUNU cups are foldable. This means their size can be reduced to the extent that they get fit into your pocket and you can easily carry them anywhere you want. 

Secondly, HUNU cups are the most convenient reusable option available. Normally, the other available cups are not recycled/reused and end up being dumped into landfill sites and then washed away into seas and oceans adding up to the water pollution. The paper ones are the reason why millions of trees being cut down to manufacture them. The HUNU cup is the alternative that can easily be reused as it is very easy to be cleaned by hand or in a dishwasher. These are the most portable cups available and can be folded down to 2cm.

Goal: £2,500

Raised Funds: £214,216

About the Kickstarter video:

This lighthearted joyful video will give you a feel that you are watching a travel vlog. This crowdfunding video is highly captivating and shows great storytelling characteristics. You will find yourself completely immersed thanks to its upbeat music.

The story shares how the idea of manufacturing HUNU cups came into being and how inconvenient the conventional coffee cups available in the market are. They are made of such materials that are usually not recycled and also results in environmental pollution. Being eco-friendly is one of the evergreen trends and continues to take place in 2020 Kickstarter videos. The necessity is the mother of invention, so comes the idea of the product. 

2. Cinera Edge

About the product:

Cinera Edge is a Dolby Digital® certified headphone and OLED that gives you a complete cinematic experience. It is your own personal mini-cinema that you can carry anywhere you go. The headphones produce astonishing 2560×1440 pixels that deliver video enhancement beyond imagination. It is characterized by 5.1 channels of surround sound and produces fantastic audio quality and makes you living the movie. 

Cinera Edge gives you a 3D display that requires no glasses. This means you’ll be experiencing no filtration by the glasses, the result of which is greater levels of brightness and vibrant colors. If you are looking for enhancing the experience of watching movies and playing games, then this gadget is the best choice that will take your experience to the next level. 

Goal: $10,000

Raised Funds: $1,390,783

About the Kickstarter video:

Cinera Edge gives you the experience of being actually present in the movie. This crowdfunding video starts with a person wearing the gadget in his home environment. As soon as he wears them up, he finds himself in the actual scene of the movie that happens to be a jungle. The visuals of the video shot in a cinematic quality to represent the idea of video quality that the headphones produce. The audio is extremely enhanced which shows that the producers have worked upon the minute details.

The idea is pretty simple yet amazing. And that is, you are not watching a movie, rather, you are part of the movie! 

3. LUCKY FLIP

About the product:

Lucky Flip is a modern version of guess-the-number-I-think. It is a multiplayer roulette-style game that combines the factors of memory, strategy, and luck. The game consists of Lucky Flip Board, 100 deck cards, 2 dices, 49 tokens, 6 scoreboards, and 6 dry markers. 

The rules of this game are quite short and simple that anybody can learn them easily. Lucky Flip has all the characteristics to replace the old and over-played conventional board games.

Goal: $10,000

Raised Funds: $1,390,783

About the Kickstarter video:

This crowdfunding video consists of 2 parts: the life-style game experience painted in a humorous way, and the explanation part, game rules, cards, tactics. The catchy first part serves to grab the attention of the viewers when the second one main purpose it to guide through the rules, show it’s simplicity and ability to be played with no experience at all and still have fun!

As the game is quite simple, therefore, you can learn it just merely by watching the video. There is a small founder interview part at the end to add a personal touch to it. This is a great example of one of the best kickstarter videos of 2020 combining all necessary pillars of a good crowdfunding video.

Produced by AD.JUST Production, Kickstarter video production company.

4. Analog

About the product:

Analog is a physical tool that helps you to become more productive by focusing on the important tasks as per your priority list. Each Analog Card Pack includes 50 cards which can easily last up to one month. The cards are divided into three categories namely: Today Cards, Next Cards, and Someday Card.

The size of these smooth uncoated paper cards is 3″x5″. Not only that, but you also find a solid walnut base Card Holder that elegantly holds your cards and keeps them in front of your eyes. Analog is a simple yet effective tool that keeps you on track every day.

Goal: $6,000

Raised Funds: $451,577

About the Kickstarter video:

The Kickstarter video of Analog is as simple as the idea of Analog itself is. No animation, eye-catching colors, yet as effective as Analog. It demonstrates how this simplest productivity system works and includes step by step guide to using this tool to create an impact in your life. 

The video also shows how Analog has an edge on other digital tools of the same function. It also explains how you can use each category of the card to yield the maximum amount of benefit.

5. BIGSOFTI: Portable Soft Light

About the product:

Bigsofti is a portable LED soft panel for better photos & video by emitting diffused lighting. There is no need to place Bigsofti on a table or a flat surface. It can get fixed onto almost anything be it smartphones, tablets, laptops, computer monitors as it contains a universal clip. Bigsofti does also offers you a range of brightness levels i.e. low, mid, and max. 

Furthermore, you can also adjust the temperature of the light with the options of daylight, clean white, and tungsten. Bigsofti is powered by a 1500mah battery. Whether you are a YouTuber, selfie lover, filmmaker, or just a normal camera user, with Bigsofti lighting is no more an issue.

Goal: AU$ 18,000 

Raised Funds: AU$ 671,832

About the Kickstarter video:

The best thing about it is that it compares the conventional option of lighting that is mobile phone flash with a lighting effect produced by Bigsofti. The real-time pictures show how the diffused light enhances the ability of your camera to focus on the object and hence sharper and better pictures are produced. The video also shows different usages of the light. It also gives insights into the idea of developing Bigsofti.

6. The Microcosm in Glass

About the product:

The Microcosm in Glass: Viruses, Bacteria, and Cells are the most captivating microorganisms laser engraved in 3D solid crystal glass. It is a unique piece of art that can add up to the aesthetic features of your house, office, or any place of your choice. Every piece is made up of high-quality crystal glass that they never get yellow as the other cheaper materials like plastic turn over the course of time. 

Each piece is a genuine scientific model containing a micro-organism. There is a range of organisms encapsulated. These include Erythrocryte, Human Cell, Neuronal Cell, Sperm Cell, Corona Virus, Salmonella, HIV, Bacteriophage, and many more.

Goal: €14,000

Raised Funds: €142,558

About the Kickstarter video:

This crowdfunding video is as creative as the product itself. It contains the visual depiction of the Microcosm in the glass. You will be surprised to see how much aesthetic these creatures look. Though the audio quality could be improved, the video gives enough details about the selected microcosms. Watching it also feels like you are having a science lecture with amazing visual effects and nice music.

7. Barisieur 2.0 

About the product:

Barisieur 2.0 is an automatic immersion brewer that comes with alarm clock functionality and wireless charging. Barisieur 2.0 gives the experience of making coffee/tea a new dimension. It has a built-in alarm clock that sets the time-period of making your tea ready. How wonderful is that this idea that you’ll wake up with the aroma of fresh coffee which instills extra alertness in you? With Barisieur 2.0 you can enjoy the luxury of having your tea at the comfort of your bed. 

Not only that, but Barisieur 2.0 can also serve the function of a smart milk mini-fridge. The design of the product is quite unique and can be placed onto a table as an artifact. 

Goal: £10,000

Raised Funds: £109,558

About the Kickstarter video:

Video production is given extra attention which makes it stand out among others. The video makes you fall in love with the idea of waking up with the aroma of coffee/tea around you and having them ready and served at your bed. 

The video also shows how you can operate Barisieur 2.0 and what the functions of its different components are. After watching it, you cannot help but appreciate the way this brewer works and how it brings convenience to your life.

8. Segway-Ninebot KickScooter Air T15

About the product:

Segway-Ninebot KickScooter Air T15 is an electric scooter that can very conveniently take you to anywhere. The unique and stylish design is the major selling point of this scooter. The scooter is made up of quite durable material yet it feels so light. This makes it a reliable and stylish companion at the same time.

On top of that, the scooter can be folded into the half with just a click and then can very easily be moved anywhere or can get fit into minimum space. Air T15 also contains a dashboard that is bezel-less and elevates your overall travel experience.

Goal: $50,000

Raised Funds: $435,799

About the Kickstarter video:

A Kickstarter video production at its finest, the project is as elegant and stylish as a product itself. It utilized the colors in the most appropriate manner. You will be surprised that the video does not contain a single word yet it delivers its message in its full entirety. This definitely is videography at its best! 

The video displays shots of the product with cinematic quality.  The features and benefits of the product are comprehensively covered. The use of an upbeat and dynamic soundtrack is a key feature here.

9. Terraplanter – Inside-out Planter

About the product:

Terraplanter is based upon the philosophy of creating a new home for plants. Terraplanter is aesthetically elegant and provides an optimal solution for hydroponic plants to thrive. It holds seeds, water, and provides shape and texture to the plant. The walls of the vessel are made in such a way that water gets diffused through them and maintain a constant water supply to the plant.

Goal: $20,000

Raised Funds: $6,391,763

About the Kickstarter video:

One of the greatest examples of the best Kickstarter video in 2020 thanks to the simplicity, great contrast color scheme, and stop motion and timelapse technics mixed with the standard footage.  It starts with the manufacturer of the product telling about how the idea of Terraplanter came into being in the first place. The video reveals that it was because of two primary issues that normally gardeners face in-home planting i.e. under-watering and over-watering.

The result in both cases is the same, the plant not being able to grow. The main purpose of the Terraplanter is to address this deadly scenario. The video with the help of creative animations reveals how the mechanism of water supply in Terraplanter works. 

10. PICO: A garden in your palm

About the product:

Growing plants indoors is no more a dream with Pico. The item consists of a container in which the plant is placed. The container has its own mechanism of water supply. The container also lets you know how much water is available for the plant.

The most striking feature of Pico is its telescopic LED which provides an alternative to the sunlight. The wavelength of the light can also be adjusted as per the requirement. Pico can also be recharged and its timer allows you to set the timing for the lighting.

Goal: $10,000

Raised Funds: $1,500,698

About the Kickstarter video:

Another Kickstarter video of 2019 with DIY plants growing.

Pico has a philosophy of bringing nature home. The crowdfunding video starts with the same theme of bringing improvement to nature and what our conventional ways have been in doing so. With the help of dynamic animations and visual effects it tells how you can grow plants at home using Pico. It excellently synchronized with the background music.

11. FORGO – Sustainable Powder to Liquid Hand Wash

About the product:

Forgo is powered soap that easily turns into a liquid when mixed with water. The basic idea behind coming up with this product is to reduce the waste produced by the used liquid soap bottles. Forgo powder comes in a small paper sachet that can be poured into a reusable good quality soap bottle. 

Special attention is given to the fragrance of the soap that gives a refreshing experience to the user. It should be noted that these soaps are made up of a minimum number of ingredients, hence, are quite suitable for any type of skin.

Goal: SEK 100,000

Raised Funds: SEK 546,912

About the Kickstarter video:

Quite a simple video that tells you why in the first place Forgo is need of the hour when there are a lot of other liquid soap options available in the market. It takes you to a short tour of how this powdered soap is manufactured. Then it goes on to tell how you are going to turn the powdered soap into the liquid one. The simplicity of the videography and its comprehensiveness of delivering the message will definitely strike you.

12. Clicbot – Educational Robot 

About the product:

Clicbot is a modular education robot that is consisted of a brain, 4x joints, skeleton, 2x wheels, mount, phone holder, USB type C cable, and Clicbot Acadamy app. There are more than 1000 setups in which you can code the Clicbot and according to which it will reflect its personality.

Clicbot can walk, climb, dance, race, draw, grasp things, carry things from one place to another, play games, track face, and can do other activities depending on the setup that you have made.  Clicbot is beautifully made with excellent quality material and has all the qualities to become your best companion. 

Goal: $25,000

Raised Funds: $903,248

About the Kickstarter video:

The Kickstarter video is indeed as attractive as the Clicbot is. The movement of the robot shown in the video depicting its different functions is simply eye-catching. The producer hit the nail in bull’s eye when they showed Clicbot functioning in real-time. The viewer simply finds himself lost in the video, seeing the unbelievable functions of this simple-looking machine. 

A guide of the best Kickstarter videos from 2019. These are physical products that can be found online or in retail stores. From extremely useful products to items that allow you to have a great time. Each of these videos are listed Kickstarter videos and can be used to inspire people to help launch their products, get funded crowdfunding platforms or both. Producing videos for Kickstarter doesn’t warrant a huge budget. Making a high-quality and informative product video simply entails some creativity on your end.

1. The Defy Collection – Bras

About the product:

The Defy Collection provides a unique approach to the traditional bra. Defy creators claim that bra design has never been truly updated ever since its inception, and now this is the time to change it.

The collection aims at providing women their “true” bra size, as most women wear a bra, which is not correct for their bust. More astonishingly, the company claims that 80% of women wear the wrong size. With the help of contributions and community efforts, this kickstarter project aims to provide a more comfortable bra for all sizes and offers bras up to H cup and 44 band. This is truly a product made for women, and made by women.

Kickstarter link

Goal: $96,000 

Raised Funds: $136,084

About the Kickstarter video:

REAL is the keyword here – that is to say, your video should depict real emotions elicited by real customers using a product. Videos that are review-based establish trust. In this particular video, the audience understands that women made the product for other women. The message is articulated in an engaging and honest manner, and a big budget was not involved. So skipping big production budgets this brand created a very truthful and engaging kickstarter video.

2. Sisyphus Mini

About the product:

Sisyphus combines hi-tech, simple materials and kinetic energy to create beautiful furniture in the form of tables. The kinetic sculpture beautifully created designs on sand, and destroys it to create more design with the help of a simple ball. While it might not sound impressive on paper, the experience and the view is truly mesmerizing, making it ideal for any home or work.

With Sisyphus Mini, the company aims to provide even more affordable and compact sculptures, which can be installed anywhere in your house or workplace. The sculptures come in a variety of wooden designs, exquisite patterns, and models with LED lighting surrounding the sand field. You can find the right pick for yourself by choosing the mini, as it provides the same design, build and experience at an affordable cost. It comes with the same app and same controllable interface, making it simpler for past users to use it.

Kickstarter link

Goal: $50,000

Raised Funds: $949,575

About the Kickstarter video:

The unique idea of the product will definitely get its audience and the way the kickstarter video becomes very personal and touching talking a LOT about the history of creation of this product making it an all family business, these stories are very compelling and easy to watch as you almost watch a documentary on a subject.  You might don’t want this product but as you like the people behind it you would want just to support them in what they are doing by backing this project.

This video is quite personal and relatable. It discusses what went into the development of the product, as well as how it was made by a family business. The stories are compelling and captivating – its almost like you’re watching a very short documentary. Even if the product itself doesn’t interest people, audiences will most certainly be interested in supporting those behind it. Clear approach, lack of  overselling, unique product and interesting story – these are 4 pillars of this kickstarter video.

3. iMiro Bike

About the product:

iMiro features a truly technologically fast and stylish eBike. It comes in a variety of colors, and most of its features can be controlled via an app. This app can be installed on your smartphone to access the headlight and other features. It brings tons of convenience to the user.

It can be folded according to your convenience, making it compact and portable to store. The product video demonstrates how the bike is operated, and the built-in rear extractable battery.

About the Kickstarter video:

This video displays product shots with cinematic quality. It entails a storyline, product introduction, and an urban-Metropolis vibe. Features and benefits of the product are comprehensively explained through imagery, and a voiceover wasn’t necessary.

The main indoor and product scenes were shoot with the were done with Red Epic camera while the the remainder of the video entails the use of a GoPro camera, but thanks to professional color corrections and the magic of post-production the viewers can hardly tell. One key aspect of presenting this product’s innovativeness involved the use of an upbeat and dynamic soundtrack.

Produced by AD.JUST Production.

4. GEESAA Coffee Maker

About the product:

Are you a coffee-lover? If yes, this kickstarter program will truly catch your attention.  The GEESAA coffee maker is made for those coffee lovers that want the trust taste of a barista right at their home or workplace. GEESAA is not a traditional coffee maker, as it makes use of a mechanical spinning arm, which replicates the ideal-hand pouring technique to make top-quality coffee.

With customizable parameters, and a range of selection of high quality coffee techniques, you will be able to brew the finest coffee, without any extra effort. The unique spinning arm is able to gently pour water in an evenly fashion to extract the true essence of the coffee beans, resulting in a finer coffee.

Kickstarter link

Goal: $25,000

Raised Funds: $39,535

About the Kickstarter video:

A stylish, top quality video production is based on the compelling lifestyle everyone would want to have and follow. It was made using the best product video practices as nice and clean beauty product shots, usage situations, appealing color scheme of the whole video. Offering a lifestyle via product has always been a great selling technique and we see a great example of it in this video.

The content of this stylish and high-quality kickstarter video revolves around a coveted lifestyle. This video uses effective video production techniques, including product shots that are clean and tidy. It shows viewers how the product can be used. You’ll note that the presentation’s color scheme is optimized. Conveying a lifestyle through product use has always served as an effective selling approach, and this video is a terrific example of such a technique in action. The viewer isn’t overwhelmed with technical information, and the brand’s message is simple to understand.

5. Bitty – Pocket Drum Machine

About the product:

Bitty provides a unique gadget for music enthusiasts with its pocket drum machine. If you have been wanting to learn music, but are not too fond of the complicated and expensive gear then this is the perfect find for you.

Bitty’s Pocket Drum Machine can run as a synthesizer, is able to run on batteries and has swappable software to run different instruments on it. It is small and portable, so you can take it anytime to play with your friends.

The drums can be played manually, to go along with an acoustic instrument, or the left knob can be used to select patterns and change the speed to either make hip hop beats or dance music. The output produced is 12 bit and it can sound extremely punchy and crunchy, like the early MPC drum machines.

Kickstarter link

Goal: $50,000

Raised Funds: $80,804

About the Kickstarter video:

The video discloses both the originality and functionality of the product. It speaks to its target audience in a manner that is easy to understand. Special effects and animation are used to retain the audience’s attention. This video breaks the standard structure of Kickstarter videos in a creative way.

6. Moramma Brush and Bowl

About the product:

Shaving has never been an easy task with Moramma Brush and Bowl. Especially when you’re in a hurry, and wish for your beard to be gone. Skin irritation is one of the perks of shaving, and brush and bowl is aimed at removing this.

Moreover, having a high sided bowl allows the person to get greater thickness to the lather. This thickness then lubricates the skin properly allowing for the blade to glide over it smoothly, without causing damage. It also acts as a cradle for the brush after you have finished your shave.

Kickstarter link

Goal: $19,042

Raised Funds: $26,279

About the Kickstarter video:

The minimalist fresh manner of this kickstarter video supports easiness and slickness of the product design. The color scheme of the video is minimalistic too and goes along with the video general direction. It’s very artsy and doesn’t contain any narration. However, the text wrap used gives the video a cinematic feel. This video is the epitome of minimalist art direction: the only things shown are the two talents and a small portion of a location.

7. MMclay Ceramics Studio

About the product:

Crafts are extremely trendy nowadays. Everybody loves a few crafting items in their home, and the most useful thing is, they can be DIY. MMclay Ceramics Studio brings this art to a new level, by producing a whole range of customized, durable and high-quality dinnerware sets.

The ceramics studio produces a line of artistic products in San Francisco, and has listed a list of rewards for its backers. It has already found a backing of more than $70,000 at the time of writing this post.

Kickstarter link

Goal: $30,000

Raised Funds: $75,650

About the Kickstarter video:

Another Kickstarter video of 2019 with a documentary-like format. The focus of this video is the stories people tell. The viewer hears about the passions of others, stories that touch the audience’s heartstrings. Viewers understand what is important to the people. The interview with the founder is also quite touching.

One thing that will always be effective when it comes to Kickstarter videos is addressing the lifestyle of certain groups, which speaks to a segmented audience directly. Also, a hand-made trend in producing custom items for lifestyle along with the crafting trends will never get out of the fashion and will be always popular on Kickstarter platform.

8. Pocket Sized Reusable Cutlery & Chopsticks

About the product:

The Pocket Sized Reusable Cutlery & Chopsticks brings a smart concept into play, by mixing some creativity with portability. This simple idea is cunning and brings a reliable solution on the table.

Cutlery provides these eco-friendly cutlery and chopsticks on the go, which can be fitted into a small box and carried with you in the pocket. The spoon, fork and chopsticks can be assembled for use and can be disassembled to fit into your pocket.

So wherever you go, your cutlery will always stay with you. The materials made are not cheap and neither plastic nor wood. Stainless steel is used to minimize damage to the environment and the recycled tin case provides for an eco-friendly experience.

Kickstarter link

Goal: 5,633 EURO

Raised Funds: 1,096,885 EURO

About the Kickstarter video:

The creative concept of this video is based on the humor approach and recent less waste/eco trends for reusable things. We see a mixture of different types of visuals (animation, iPhone footage, studio beauty product shots, stills, fake stop motion effect, and many more) that creates that funny and upbeat mixed light-hearted video that you can’t stop watching.

All visuals use the creative voiceover text as a skeleton so you can also notice a great effort of copywriters in creating this narration.

9. Bullet

About the product:

Compact has been made a theme for almost all Kickstarter projects, as people require gadgets and technology, which is portable and easy to carry. Bullet take this to the next level by providing a strong LED light within an extremely small body.

With a length of 30mm and weight 11grams, Bullet packs 100 Lumens inside. Moreover, it is waterproof, fireproof, and crushproof, making it extremely sturdy and durable. With its incredibly small size and weight, you can carry it anywhere in your pocket. Its outer shell is made of titanium, adding onto its durability.

Kickstarter link

Goal: $10,000

Raised Funds: $237,253

10. MicroFarm

About the product:

MicroFarm brings indoor farming to a whole new level. It provides a readily available infrastructure to grow your plants right in your home. It is easy to install, setup and use. It has already produced a good number of results, gaining a lot of backers.

MicroFarm makes use of the room temperature, usually around 20 Degree Celsius, for growing microgreens. It utilizes spectrum technology, which allows the plants to grow in 7 to 10 days. The full-spectrum LED grow-light allows the microgreens to develop their full color and flavor. It radiates light at 1250 Lumens, with a 14W light module with replaceable print board.

Kickstarter link

Goal: €9,013

Raised Funds: €96,512

About the Kickstarter video:

People are always on the lookout for safe ways to prepare and consume food, and that involves growing food of your own. This particular video is quite vibrant and light. It uses visuals that are naturally saturated to supporting the brand’s message, which is ecologically-based. A mix of customer testimonials, product shots, and a story narrated by the founder are a recipe for a laconic and balanced Kickstarter video.

11. The Orijin Sponge

About the product:

The Orijin Sponge is a 100% all natural and biodegradable sponge, made out of Japanese Konjac Plant Root and is infused with anti-microbial bamboo charcoal. It is able to provide the skin with true care experience, while also heightening your shower experience.

Today, most bathing sponges that are available in offline and online stores are made up of synthetic oils, chemicals, plastic and artificial coloring. These are a playground for bacterial growth and dank smells, and do almost nothing for the skin. The Orijin Sponge changes this as its powerful fibers are naturally hydrating and alkaline.

Kickstarter link

Goal: CA$ 10,000

Raised Funds: CA$ 325,819

About the Kickstarter video:

This bold video’s creative concept is quite simple. Those who made the video used product shots, slow motion, flashbacks, fast montages, and stock footage to convey the message of this video in a creative manner. Note – there is some nudity involved.

There is a handful of different cool video production tricks that have been used but nevertheless the main tactic was creating a hilarious voice-over text that glue all the pieces together. The result – a funny, entertaining Kickstarter video.

12. World Map Wood

About the product:

World Map Wood 3D is a 3D wooden map of the world, which anyone can put up in their home or workplace. It is truly artistic and eye-catching with each wooden carved structure having its own unique design, color and thickness.

It is easy to assemble and comes in a variety of sizes, including small, medium, large etc. It features a great product video showcasing the product through a variety of angles, and how it is assembled. Nonetheless, it is made beautifully and can serve to be the best pick for travelers.

Kickstarter link

Goal: $5,000

Raised Funds: $533,530

About the Kickstarter video:

Cinematography is quite apparent in this Kickstarter video. It involves the creative use of background music, slow motion, camera angles and motion, color schemes, and a unique voiceover tone. The creators of this Kickstarter video wanted to showcase the product’s scale, as well as how large its global presence is. This video is beautifully made and has a natural tone. It is moving and mesmerizing all the same.

Best Kickstarter Videos of 2018 

What name comes to your mind when you think about a Kickstarter video? Regardless of your answer, we will like to give you some of the trendy Kickstarter of 2018. These videos comprise short product descriptions to enable you to understand what it’s all about. Here we have gathered 10 types of Kickstarter videos that prove to have shown success or stand out in some ways. You might want to take some of these ideas yourself to take your product or idea to the next level.

1.   SMART CLOTHES KICKSTARTER VIDEO

Smart clothes and outfits – still a hot topic, new smart materials, and technologies adjusting to your body temperature while moving. Dressing smart makes the wearer reveal an air of confidence. There are several benefits one gets to enjoy when switching from the conventional dress to smart clothes. Clothing is no longer about what looks good. What we wear is changing the way we live life.

Product: Ministry of Supply

Mercury Jacket. Right Heat at the Right Time. Outwear that’s voice-controlled, built for anything, automatically heats to the right temperature, and learns your behavior to get better over time.

Video: A very slick modern video utilizing a standard but evergreen approach relevant to Kickstarter videos: explaining the problem, showing people trying to cope with it nowadays, and the new solution with its benefits. We like this video because of the clear images, entirely clear visualized advantages of it, and the detailed and touching story behind the product delivered by founders in the founder interview. Even though the video is a bit long, almost 4 minutes, it keeps you watching it to the end thanks to great storytelling and amazing shots

2.   GAME KICKSTARTER VIDEO

The number of the video/table/cards games project is tremendous on Kickstarter and keeps on increasing since 2016, so those projects just can’t be ignored in our top.

Product: Luna Moon & Helius Sun Playing Cards. 

Video: This playing cards video is an excellent example of how you can show a product that potentially has issues with showing it in an interesting and engaging way, comparing to other types of products on Kickstarter. Usually, it’s mostly the gameplay type of the Kickstarter video prevailing in this crowdfunding segment.

The Luna Moon & Helius Sun Playing Cards has a terrific product design itself which, of course, eases the video production, but, as well as the previous example, the emphasis on storytelling (the great work or copyrighter or creative director) is what makes this video outstanding. The right mixture of the beauty product shots, founder story, and great copy creates a magical experience. This is a very decent piece of Kickstarter video production in 2018.

3.   SOCIAL PROJECTS

We all want to experience a change, but we find it difficult to get the needed financial resources. That is where we need a Kickstarter video. This Kickstarter platform helps to raise funds for humanitarians, entrepreneurs, and every other person interested in engaging in a community project. Social projects represent areas around the world, helping people who are less fortunate or have never had the opportunity to thrive. These stories touch our hearts which gives them the right to be on this list.

Project: Mike Yung. Never give up

A music album and docu-style Kickstarter video together.

Video: This Kickstarter video length is longer compare to most videos. It is a 5-mins long video that looks more like a short documentary, but apparently, it’s exactly the format and timing needed to reveal this powerful heart-rending story of a personal struggle of the talented musician found in Brookline Subway station singing for a few bucks.

The plot of this video leads us through the life-long story of Mike pursuing his dream as a young musician who wants to become one of the best musicians in America. This video leaves a strong message that by keeping the hard work no matter what you will be rewarded. All 5 mins on one breath, truly engaging and inspiring and filled with compassion/empathy for the hero.

The Insane work of the Director of Photography and post-production team (video editing and color correction) can’t stay unnoticeable too. The video is impressively filmed and delivers a powerful point to people. It showcases the great example of one’s personal struggles and determination to succeed.

4.   WEARABLE GADGETS KICKSTARTERS

Wearable fitness gadgets have become so popular nowadays with the success of Fitbit Garmin and the trend set by Apple watch which has encouraged people to keep track of their health. This fitness tracker has transformed into wearable devices that can be connected with wearable fitness gear that allows you to get to more advanced exercises. Not just walking or running where ever you are right now!

Product: Wearable gym by HYFIT.

Video: A great example of the Kickstarter video production that includes tons of outdoor footage with iconic Los Angeles views, such as Elysium park, Manhattan beach, Hollywood sign, lots of juicy drone footage and mountain tops. This video clearly explains the benefits of a new product exposing it to the core of its target audience – people that want to stay healthy, live longer and follow the main principles of longevity. The video also shows how it’s been used as a full-body workout which incorporates live tracking and resistance adjuster to make it a holistic exercise.

5.   GADGETS TO COPE WITH STRESS

There are several gadgets that help to cope with stress and ease the daily routine. These gadgets make us able to work with everyday stress while not allowing it to overwhelm us. Stress affects our productivity and performance, therefore, more gadgets that will help alleviate stress are welcome as a Kickstarter video.

Product: The Thinking Egg | It’s Time To Slow Down

Video: This video shows how the thinking egg can help you think and be conscious of where you are and basically slow down. It comes in the pine, brass, and howlite type which you can choose from. The visuals, in the beginning, stress us out because we can relate to the busy workplace. When the product is introduced, the imagery and music become calming as if we were about to enter into meditation.

The intelligent play on emotions makes this video relatable and draws us to want to have a Thinking Egg of our own so we can remind ourselves to slow down.

6-10.   LIFESTYLE/ MINIMALIST IN VIDEO PRODUCTION

We noticed the general tendency in raising the overall quality of Kickstarter video production in 2018, taking it to another level of postproduction, and moving away from the standard problem/solution traditional marketing approach towards excellent storytelling and full feature movie-like production.

Here are 4 recent Kickstarter videos of 2018 projects in line with this new trend:

Product: Angle Razor – a straight razor for the 21st Century

Video: This video shows a modern straight razor that is compatible with a standard razor blade and gives a satisfactory shaving experience. Made with 7075 aluminum and designed to last for a longer time compared to another conventional razor. Straight razors are intimidating for those who do not know how to use them. The Angle Razor provides a more user-friendly approach to those who like the close shave of a straight razor but are afraid of getting knicks all over their face. This video represents a solution with simple visuals and a fun way to ask for help towards the end.

Product: Skalpel | The world’s most stylish steak knife

Video: The video introduces the most stylish steak knife designed with a high level of precision and a high level of standard. It’s laser cut from a solid section of 8mm steel thickness which makes it sharper than an ordinary knife. The video was concluded by showing how accurate and neatly it cut through a piece of meat.

Product: HORIZON Watch – Change one thing. Change everything.

Video: The video started like a movie scene talking about our cherished moments and the ones we share with our loved ones. It then went on to talk about the horizon between day and night which is essentially what the watch shows us.

Product: The Light Phone 2

Video: The video shows a white portable phone which can fit comfortably into the pocket, and any other place you wish to keep it. It makes just phone calls and ensures that you never miss important calls anymore. Smart devices have caused us to forget to live in the moment, but the Light Phone gives us that time back because it is just a phone. There are no apps, no alerts, no social media, and it just makes phone calls.

Product: KeyClip Wallet 2.0 – Combine YourEvery dayCarry

Video: Bulky wallets are a thing of the past. Men are now carrying money clips, their phones, and keys. This video shows the external features of the key clip wallet, and it went on to display some of the things that could be kept in it. For example, you can use it for, keys, flash drives, debit cards and so much more.

11-12. DIY AND MACHINED FOR AT-HOME PRODUCTION

Reality television and Pinterest have popularized DIY. We are now making in-home beers, renovating our homes, and making our own apparel. Most remarkable production could be done at home with the advent of the do-it-yourself machine. With a little bit of research, you can start making your first product from your home. With modern technology DIY and machined for production at home becomes more comfortable and more efficient

Product: Kniterate: The Digital Knitting Machine

Video: Knitting is a bit retro but with our face-paced lives and it’s hardly a hobby we choose to invest in. This digital knitting machine gives us the ability to create unique products with a choice of fabrics used. This video shows a modern knitting machine and how it works to produce a perfect cloth design. It produced a designer muffler within a few minutes by just giving the digital model you intend to knit.

Product: LIVIN Farms Hive

Video: The video wants us to take a look at the idea of eating mealworms. It is not something we normally think of when we look for protein sources. The storyteller goes into facts about where we get our food and how that is not healthy for us or the environment. Visual storytelling engages our mind and makes us think that we may convert to mealworm eaters after all.

13. PRODUCT FOR WOMEN MADE BY WOMEN

More and more female heroes show up on the entrepreneur scene and looking to fund their projects on Kickstarter and Indiegogo. Women will benefit more from a product made especially for them and not those stereotyped for women. Women understand what they want, expect and need, so these kinds of products need adequate funding.  The products made by women are to solve some sort of problem that only women (and few men) understand

Product: HiLashes – Magnetic Lashes, Reinvented

Video: Great example of the Kickstarter video for the beauty brand. This 1min 55sec video starts by comparing the old way of applying eyelashes which are obsolete and don’t give the best result. It then introduces the ultramodern magnetic technology eyelashes. There is also an eyelash applicator which makes it easier to apply with just one click. This product is suitable for everyday wear and is waterproof. The video ended by stating that it does no harm whatsoever to your original eyelashes.

These are a few of the best favorite Kickstarter videos of 2018. They all address some critical issues, and they deserve our financial support. A Kickstarter campaign is not successful because we think it is a great idea or product. Marketing it the right way, including creating an enticing video, will ensure that the promotion is a success. These videos are the best examples of Kickstarter campaigns in 2018. You can get inspired and apply them to your next product or idea. 

So How much does Kickstarter video cost?

You need a trustworthy and invigorating video to enhance your crowdfunding campaign for a Kickstarter project. Most Kickstarters soon learn that this is not so easy to achieve. Thankfully since we can now find video experts to help us, with the use of AD.JUST Video Production, you have less to worry about.

Now comes the issue of price. Would it cost $500, $2k, or $10k? You can answer this only after you have considered the aim of the video. Here are some points to help you determine the cost of Kickstarter video production:

1.  Do-it-yourself Kickstarter video production

Cost: Around $2,000

You can always choose the Do-It-Yourself options of Kickstarter video production and execute most part of the project. You may choose to write the video script, direct it and manage the production on your own. In doing this, you get to cut your costs of video production because you execute based on the funds available.

For instance, you may pay an entry-level videographer as low as $500 for a half-day job and get a very simple video editing done for about $300. In the end, you should have been able to produce an average-quality video. Of course, the sound may not be so clear nor the image sharp enough, even the pacing may have some irregularities. But if the script is catchy enough and the characters are captivating, you may be left off the hook.2. A basic good quality Kickstarter video

2. A basic good quality Kickstarter video

Cost: $3,000 – $5,000

To present your business idea in the best light you will have to hire more professional video production who can deliver full circle video production services necessary for a successful crowdfunding video. That will include idea and scriptwriting, 2-3 person film crew for sound and video recording. It can also include voice-over recording and good quality post-production services but without any composing or sophisticated animation.

It will cost you between $1-2k a day to acquire the film crew with quality equipment for a more professional look, and at least $700 for a seasoned editor. The video should be precise but quality, containing mostly an interview of the founder of the Kickstarter project and some film roll about your product or your facility.

You would concentrate on the story and do less of pre-production work (very few talents and locations), focusing more on the story of your concept, your passion your presentation skills.

3. Are you ready to amuse people with your Kickstarter video?

Cost: $5,000 – $10,000

When you rise your Kickstarter video budget above $5,000 you can include the service of the scriptwriter to get brilliant ideas to show your Kickstarter project in an emotional way: funny, romantic, futuristic, etc.

You will be also able to hire some talents and extras. They will demonstrate how your product works in each day’s situations and how it makes the world better. The main difference is that you can make visually appealing commercial parts to demonstrate your product in real life. And your future customers can see the diversity of situations in your product works. That budget also allows you to book some more locations like residential houses, offices or conference rooms, depending on your product specifics.

4. Your Kickstarter Video to go Viral?

Cost: $8,000-12,000

What you will get within that budget: greater script, more actors, voiceover, range of locations, and custom soundtracks. This budget will allow you:

•    Hire a director. The director is like an insurance policy that your script will not deviate from what you intended

•    Hire more professionals. Sound experts, gaffers, motion graphics, all of this will help to give you a quality video

•    Use equipment of higher quality. You could rent equipment like the RED Epic camera that goes for $2k a week (this is just a camera! Other features like sound, steady cam and lights must be added)

•     Pay actors. With a seasoned director, you may not have to worry about how much to pay actors because they will be able to help you fix the cost and do the cast.

•    Pay for good locations. It’s easy to determine which videos cost more because of the range of interesting locations used to shoot such videos.

•    Customized soundtrack. Simply contact a musician to do a soundtrack (up to $500) that will rhyme with the pacing of your video. This adds lots of value to the Kickstarter video.

5. Best Quality Kickstarter Video

Cost: $15,000 – $30,000

When does it occur to you that you might be spending more than necessary on your video? This totally depends on you and what you want to achieve. Let me help you here. Most expensive studios will only handle projects that hit the $30k mark. Quite frankly, at such an amount your video quality would be out of the ordinary when it comes to originality, casting, filming, and graphics.

So what differs? The concept is completely original, the production is the ultimate quality. Such a video would be perfect for successful Kickstarters after they have gained experience and they have an existing product with good publicity, but not for beginner projects.  It would be unwise for such to spend so much on a Kickstarter video at their entry stage.

How to pick a budget for your Kickstarter video?

Considering the extent of work to be done is crucial to your budgeting to avoid any impromptu costs. Are you just aiming for a video of you doing your thing in front of the camera? If your answer is yes, then forget about spending too much and get some good Do-It-Yourself guides to help you. If however you want to go all out, to create a great concept, with high-quality stuff like sound, images or to portray your complex storyline, you would need good budgeting. Our professional recommendation is to have something between $5,000 to $8,000 for a great look. That will also include an eye-catching concept and some talents and locations to show the usage of your invention in real-life situations.