product photography for amazon
How to Improve Product Photography for Amazon


January 29, 2020

Product photography helps you to showcase clear pictures of your products to your potential clients. Perfectly shot, crisp, clear, and stimulating product photography will give you an edge over your competitors. Despite the immense benefits of product photography or eCommerce, many sellers still give little or no priority to it. Of course, getting quality product photography services can be a daunting task, especially when you are not skilled in photography. Like other skill sets, product photography requires time, patience, trial, retry, error, and so on. 


9 Tips on How to Produce Quality Product Photos

To improve your product photography for Amazon and other eCommerce websites, here are 9 basic tips to consider. 


Read camera manual

The obvious truth is that 99% of camera owners did not read the manual when they first purchased their gadgets. Unfortunately for them, that is the most basic, simple, and obvious step in using a camera. Reading the camera manual may be the best initial step you can make as a potential photographer. Of course, knowing which button is responsible for which function is priceless and very important. The manual is designed to help users understand the basic functions and features of the camera. 

If you are one of this set of people, then it isn’t too late. You will be grateful to discover some features that you never knew before. Don’t have a manual? You will get a PDF copy of the manual on the manufacturer’s website. Just download and add to your library. 


Push the button halfway to focus, then all the way to take the shot.

Many people complain a lot about unfocused images after acquiring their new fancy cameras. Well, the solution is no brainer. Proper focus is key, regardless of the product you are capturing. If your image is not focused, then you will end up having burred, unclear, and ambiguous product photography. Apart from getting nice images of your product, your ability to focus rightly will make capturing the beautiful moments around you worthwhile too. 

Generally, pushing the button halfway to focus before taking shots increases your chances of getting a perfect, well-focused, and clear result at all times. Meanwhile, you would have known this assuming you read the manual. 


Get Under the Hood

Getting a hood for as low as $50 for your camera lens will boost your product photography activities a lot. It is very easy to use and does not have an on/off button. So, what is the function of the hood? Well, putting a hood around the end of your lens increases color saturation and decreases the glares of your product photographs. Literally, the difference between images taken with and without a lens hood is very obvious!  


Hold Your Camera Properly

What is the best way to hold a Camera? Very simple! Let your left-hand cup under the lens as if you are about to eat a foot-long sub sandwich. Then, put your right hand on the trigger and get ready to shoot. Meanwhile, bend your elbows and pull the camera back towards your face…then take those perfect shots. It doesn’t get any easier than this.


Use the Camera’s Self-timer

Using the camera’s self-timer is another way to enhance focus and boost the precision of your Amazon product photography. The more you separate your body movement from the camera, the better the result. Most of us use self-time for selfies and family photos. You can also use this feature for Amazon photography too. A self-timer allows you to take a perfect shot of the product with less chance of missing the focus since you are not physically maneuvering the button. The self-timer feature pairs with a tripod for your Amazon photography services especially when you are the only one doing the display and photography.


Use a Tripod

A tripod is like a third arm you can use to effortlessly carry out your photography. Using a tripod separates you from the camera. It gives you the freedom to make a few more adjustments to your product when the camera’s self-timer is counting down. For instance, when you are taking a photo of a product that cannot stand upright or you want to display some hidden features, then a tripod is a sure bet for you.

Meanwhile, there are different kinds of tripods. You typically get what you pay for. Tripods come with different accessories which can make your photography even better and more fun.


Incorporate Wireless Shutter Release

Another way to maintain a hands-free product photography service is to get a wireless shutter release. This gadget also allows you to remove yourself and body movements from the images. The trigger is quite inexpensive and easy to operate. Wireless shutter release allows you to walk away from the camera, position and reposition your products without running a shot. 


Utilize Hot Shoe Flashes

A hot-shoe flash is another great addition to your camera. This accessory projects light onto the focal point of the shot, giving you various lighting techniques on the go. 

You can utilize the hot shoe flashes simultaneously with your camera without having to directly connect them. Due to this, they are very versatile and can be placed at any position in the photography environment. A popular technique is to mount the hot shoe on a base and place it just around the product you are capturing. Some gadgets come with a base while some require that you buy the base independently. 

Place the flash at different positions to produce different effects. In the end, you will have different options to choose from for your product photography for eCommerce. Additionally, you can place your hot shoe behind items like a paper diffuser, card stock, and fabric. Hot shoes are great for taking lifestyle images of your products while in use. The additional flashlight produced increases your lightning and gives you an edge.


LED Continuous Lighting

Another simple yet efficient way to improve your product photography is through the use of LED continuous lighting. Product photography services are usually done in a small confined room that can heat up quickly. LED continuous lighting provides clear illumination and whiteness in the room without the heat of traditional bulbs. 

There are lots of LED lighting systems in the market today. So, stay updated on the latest technology and get yourself a perfect, economical one for your Amazon photography services. 


How to Make Your Product Photos Stand Out?

Showcase details and finish quality of products

Product photography offers business owners the opportunity to showcase the fine details of their products. Customers generally need to see those finishing touches on the product and the beauty it entails. For instance, an ordinary coffee mugged photographed using the right background and lighting system will highlight those awesome qualities and create a desire-to-buy in the mind of the customers. So, focus on those awesome features of your products and let them be obvious in your Amazon product photographs 

The right backdrop can elevate image quality

Imagine placing a genuine leather bag on a small rock and having a gentle flow of water beside it. This kind of environment will add many characteristics to the item. Generally, the right contrast and backdrop make product photography appear more interesting more than a plain white backdrop. However, most e-commerce websites allow only a white background for product photography. 

Go for High-Resolution photographs

Product photographs with low resolution will become distorted when zoomed. Thus, you should strive to capture and upload product photographs with high resolution on Amazon or your other eCommerce websites. This can only be achieved by using the right equipment to capture high-resolution product images. Usually, customers browsing through an eCommerce website will zoom in on the products to view some of their hidden parts. Your product shouldn’t be automatically disqualified due to low resolution. 

Multiple angles for a better appraisal and appreciation

If you are posting multiple pictures of your products, then you need to capture the product from different angles. For instance, if you sell shoes, you need to capture pictures of the side, the top, and the bottom. This will ensure that your customers have a full view of the product. A frontal view of a chair, for instance, does not say all about the angle and depth of the chair. Thus, always look for appropriate angles and inclinations to capture the perfect photograph of your product. While doing this, it is very important to maintain an equal distance between the camera and the product. Capturing a product from different distances will produce a skewed image of the product.

Utilize proper lighting system

Meanwhile, it is important to ensure that the lighting chosen for the shot does not affect the appearance of the product. Of course, some products may appear differently when exposed to different kinds of lighting. Although you sometimes need to improve the look and appearance of your product when capturing, it is also worthwhile to ensure that captured images are as close as possible to the original item. 


E-Commerce Product Photos and Lifestyle Images

There are two main types of images in product photography for e-commerce: e-commerce product photos and lifestyle images. Ideally, your website or amazon listing should include both types for each product you sell. Each of these types of images is critical for the high conversion rate of your products. However, most e-commerce products contain only the first type, that is, the product on a white background.

Photos on a white background are important to give a comprehensive impression of the product. However, they still place high demands on the customer to find out the main features and uses of the product.

You should consider making both types of images from different angles to give consumers a complete picture of what your product looks like. Since consumers cannot touch or see your product personally, your product photography must do the trick. If your product photography is accurate and engaging, buyers will learn to trust your brand. So that is why hiring a professional product photographer can save you money in the long run. Even if you plan to take your own product photos, you should leave the retouching to the professionals.


Professional e-Commerce Photography services for Amazon

Although we have discussed a few tips on how to improve your product photography on Amazon, it is also possible for you to need the assistance of a professional in capturing perfect photos of your products. Sometimes too, you may have a lot of tasks to accomplish and you need a third hand to handle your Amazon product photography,

Request product photography or videography quote

Product photography is an essential component of product marketing and promotion. If you run an eCommerce website or you place your products for sale on Amazon, eBay, Shopify, etc., you need quality product photography services to up your brand.

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2 + 1 =

When it comes to bringing your brand's presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

1.What are the Benefits of Creating Video for Small Business?

Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:


  • Videos are the most alluring form of content
  • They can engage your potential customers on social media
  • You can have access to mobile users through marketing videos
  • They can enhance SEO, conversion, and sale of your products
  • You can boost return on investment with less expenditure on ads
  • They can help you earn customers’ trust and loyalty
  • They can educate and motivate your potential customers

2. What Type of Videos Can You Create?

It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

  • Brand Introduction or Story Videos

The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

  • Product Videos

The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

  • Educational Videos

Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

  • Social Proof Videos

This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

3. Small Business Video Examples


Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

  • WARE Company Introduction Video

This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

  • Tiny Mobile Robots Small Business Testimonials 

A product review based on the current client testimonials. Documentary-style interview and aerial footage.

Produced by AD.JUST Production

  • Humidifier Explainer Educational Video

If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

Produced by AD.JUST Production


Get Your Small Business Video!


AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

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4. How to Use Video Marketing to Promote Your Business? 

Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:


  • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
  • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
  • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
  • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
  • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

5. How to Get Started with Making a Video?

Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

  • Define Your Goals

The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

  • Increase brand awareness through storytelling
  • Boost sales through product videos
  • Build reliability through social proof videos
  • Educate your buyers through educational videos

These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

  • Brainstorm for Ideas

The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

  • Write a Script

Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA's (call-to-action), product features, etc.

    • Choose a Location

    Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

    • Contact local Video Production Teams

    Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

    6. Best Practices and Guidelines for Creating a Successful Video Campaign


    After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

    • Share on Social Media

    Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

    • Use Video on Landing Page

    You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

    If you’re a new small business, you can use our Start page to create a mobile landing page. It's easy to link to your favorite videos from YouTube on your page. Just click "Create Video" on the video's player and select "Link to YouTube video.

    • Work with Influencers

    Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

    If you're just starting out and you're looking to work with influencers, look to work with micro-influencers because they're often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

    • Use Paid Social Advertising

    Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.







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