tiktok video specs and size 2023
TikTok Video Specs and Size Guide 2023

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December 8, 2022

When it comes to uploading and posting videos on TikTok, the last thing you would want for your video is poor quality. By following this cheat sheet of TikTok video specs and our leads you can find the right file size, video length, and format of file for your next video.

Video Specs for high-quality TikTok videos:

If your video ever looked perfect on your phone, but when it goes live, it looks pixelated, distorted, or cut off, you’re not alone. This can happen for many reasons.

You shouldn’t worry about getting your videos converted into TikTok specs. There are easier ways to optimize your videos than converting them.

1. Size of TikTok Videos

With its huge user base and millions of daily users, it’s no surprise that TikTok has become one of the most dominant apps in the world. A one-size-fits-all approach means that the video dimensions are not suitable for every user.

The perfect dimensions are 1080 by 1920 pixels, which is what most phones are capable of capturing and sharing on social media platforms.

TikTok’s Intelligent Optimization Tool or online video editors can be used to resize your content to any of the available sizes just in case you may need to convert to the optimum size.

Another meaning of the size is the file size, which is measured in megabytes (MB). Newsfeed videos uploaded to YouTube.com are limited to 72 MB in size, whereas those uploaded to Facebook.com are limited to 287.76 MB.

TikTok videos have a threshold file size of 500MB, and that’s good because a bigger file means you can upload more of them in one go.

2. Video Dimension: Portrait or Landscape

The ideal TikTok format is portrait because the app is designed for viewing on your phone. While it’s possible to post a landscape video, we don’t recommend it. Portrait allows you to use every pixel of a smartphone screen to engage people’s attention.

3. Length of TikTok Videos in 2023:

TikTok recently announced that they are expanding their maximum video length from 3 minutes to 10 minutes. This is a significant shift for the platform, which has been known for its short-form videos. The increase in video length provides TikTok users with more creative freedom and flexibility to tell stories, showcase talents, and share valuable information.

The extended length also allows creators to dive deeper into topics and engage their audience for longer periods of time. This update is an important step for TikTok in broadening its appeal to a wider range of users, and it opens up new opportunities for brands and businesses to create longer-form content and reach their audiences in more meaningful ways.

4. Best video format?

While both MP4 and MOV work just fine on TikTok, using.MP4 is the better choice. However, you will probably not be able to differentiate between the two. There are a couple of grounds why you may want to use MP4 over MOV.

iTunes MOV is the native or original file format for Apple and is apt to have a larger file size. You’ll probably end up having to resize the MOV file before you upload it, so having a few PNG files will help make that process go smoothly. This is pretty much it about non-advertising TikTok video specs.

AD.JUST PRODUCTION is a social media marketing agency that has helped many eCommerce brands to start their advertising in Tiktok with viral vertical videos. We are a team of experienced specialists who can produce high-quality videos that convert.

tiktok video advertising
tiktok video marketing agency

TikTok Video Ad Specs:

TikTok has about 1 billion users around the world. That’s a lot of eyeballs, and that means it’s a great place to invest in advertising to generate leads or brand awareness.

The platform definitely enables users to put background sound in the videos. Sound isn’t the only parameter that attracts the audience’s interest. Captions and text work well too. They also have images and other elements that entice people who don’t listen to your content to view your website.

You can use its advertising in two different ways: either as an In-Feed Video Ad or a News Feed Video Ad. Let’s dive into different type of ads and their native TikTok video specs.

 

1.    Infeed TikTok ads:

People who view ads primarily on the feed rather than on individual videos are more likely to become ad viewers. In-feed TikTok video ads can be one of the best possible ways to get your product in front of this audience.

As your social media following grows, the likelihood that you’ll see in-feed paid ads also grows.

In-feed TikTok ads are similar to organic newsfeed videos. They are placed at the end of a clip, above the footer, and below the logo.

It’s possible to upload any type of video. When you upload, you’ll see your upload status in the top right-hand corner. To check the quality, click the play button at the beginning of the clip.

To produce a high-quality content that looks good on all devices, you should use 9:16 or 720 x 1280 pixels, or 1080p format. Ad in-feed videos should be more interesting and more of a conversation than a typical ad. Design your ad to appear like an organic piece of content for viewers scrolling through their feeds.

People are much more likely to interact with someone they are familiar with rather than someone they don’t know. That’s why it’s important to always have an introduction when interacting with someone new. In-feed ad should be no longer than 20 seconds, but if they’re longer, make sure they include multiple frames.

2.    Topview Ads:

An ad that immerses people in an immersive viewing experience lasts for at least 60 seconds.

TikTok’s TopView ads are another great way to create awareness about your brand because of how it pops up on the viewer’s screens. They’re practically unmissable, so they get viewers talking about your brand. That’s a full minute of uninterrupted viewing when it’s released.

3.    Spark Ads:

When you’re looking for something to sell, your best bet is to advertise in a way that doesn’t look like advertising. Spark Ads leverage organic posts to boost your business. In fact, you should consider running your campaigns as organic content, allowing you to build a community of loyal followers.

TikTok has an engagement rate of over 140%, and they’ve even earned a lot of positive feedback from their user base, who’ve been impressed by their services. Brands get to use spark ads to build a real connection with their community. They can also go to your profile just by swiping left, duet your post, and use your soundtrack.

It’s really easy to set up Spark Ads using a variety of different tools.

When you collaborate with creators on TikTok, you can quickly set up Spark Ads, and when people tap on them, they’ll be brought to your Spark Ads.

4.    Takeover Ads:

This takeover ad is named ‘takeover’ because it takes over the entire screen of the user. You need to make sure your target audience knows you are there before they even know what you are selling. It does occupy a lot of the viewer’s full screen, but it’s worth it! You can link this ad unit to a landing page or to an ongoing brand challenge, and it almost sounds the same as TopView ads. 

The difference between Brand Takeover and Top View ads is that Brand Takeover ads are the first videos users see when they open the app, and TopView ads are the first videos they view on their FYP.

5.     Branded Hashtag Challenge:

Whether it’s your brand or product, the best way to encourage engagement is to create branded challenges This means that you’ll leverage your organic and paid content to drive more engagement from consumers.

The outcome is generally a high level of engagement that heightens only on one click. Over 50 percent of branded hashtag challenges on TikTk have more than $5 return on ad spend for the CPG industry.

6.     Branded Effects:

This ad format allows brands to be creative and allows them to have fun. It’s a good place for brands to showcase their brand personalities, such as humor or a unique approach to solving problems. This ad enables the users to use stickers, effects, and filters on their content.

TikTok Marketing Tips

Whether you’re new to marketing on social media platforms or just need a refresher course, I think this list will be helpful for you to get started in the right direction. Marketing is something every business needs to focus on. When you need help getting a marketing plan in place, these tips will be of use.

  • Consider your audience:

If you’re just getting started and want to create the best TikTok campaigns, you need to think about the type of audiences you are trying to reach. Do they appreciate a thoughtful and informative video?

This social media platform that caters to short, entertaining videos. You can create a video to have a few followers if they like the humorous video or if it shows off a product or service. It should be between 15 to 60 seconds long.

  • Create TikTok Native Content:

The most important thing is that the content you create is authentic. The community of users has developed its own sense of style. You need to respect this if you want your video to feel like it belongs there.

Take, for example, the #YoloChallenge, which involves people filming themselves with wide grins on their faces, and in the process, they capture themselves doing weird and funny things.

Create a unique spin on the common format. You’ll need to find a creative way to integrate your product into the article in order to make it stand out, but always follow the common format of 4-5 sentences, each with bullet points and subpoints.

And if you aren’t entirely sure what the latest fad is, you can easily catch up with the most popular videos and trending hashtags around your geographical location on the platform’s Discovery Page. There you’ll see what the hottest trends are trending and what people are talking about around your location.

  • Keep it Short:

There are lots of things to test out. If you do a ton of testing, you’re going to come up with a lot of ideas. The key to making a compelling and engaging content is to make sure that it’s short. You want your audience to watch your clips over and over again without getting tired. That way, they can easily share it with their friends, thus increasing engagement.

The platform recommends a 60-second video because you’re more likely to like and comment on the content of that length. It also helps you grow your following and get discovered by brands.

  • Video Description:

Write down the purpose of your piece and the benefits it promises to provide to your viewers and prospects. TikTok supports all Latin alphabet letters and a few Asian characters, such as Japanese Hiragana (わ), Katakana (ヾ), and Mongolian Cyrillic (ү). You’ll also need to avoid the following:

Using emojis or special characters such as parentheses (《》), hashtags (〇), or exclamation marks (〈!〉). Using punctuation marks in place of characters.

Here’s all you need to know about TikTok video specs for ads, including which types of ads are available, what each ad type does, and which one you should use.

Bottom Line

After going through the above guide, hopefully, you’ve learned everything you need to know about the size, dimension, format, and other TikTok video specs.

The average person spends between 10 minutes and 2 hours every day on this platform, which gives you lots of opportunities to share your creativity and express yourself.

All the best, and may you make amazing videos that will dazzle your audience!

TikTok Video Production

 

In AD.JUST we make creative social media videos that are fun and engaging to watch. Our vertical formats is perfect for e-commerce barnds, and we produce new content all the time so you can keep your followers engaged.

Request custom quote, our team of experts are waiting to hear from you!

 

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When it comes to bringing your brand's presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

1.What are the Benefits of Creating Video for Small Business?

Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:

 

  • Videos are the most alluring form of content
  • They can engage your potential customers on social media
  • You can have access to mobile users through marketing videos
  • They can enhance SEO, conversion, and sale of your products
  • You can boost return on investment with less expenditure on ads
  • They can help you earn customers’ trust and loyalty
  • They can educate and motivate your potential customers

2. What Type of Videos Can You Create?

It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

  • Brand Introduction or Story Videos

The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

  • Product Videos

The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

  • Educational Videos

Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

  • Social Proof Videos

This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

3. Small Business Video Examples

 

Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

  • WARE Company Introduction Video

This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

  • Tiny Mobile Robots Small Business Testimonials 

A product review based on the current client testimonials. Documentary-style interview and aerial footage.

Produced by AD.JUST Production

  • Humidifier Explainer Educational Video

If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

Produced by AD.JUST Production

 

Get Your Small Business Video!

 

AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

Fill the request and we will get in touch within 24 hours!

Or email us: getquote@adjustproduction.com

 

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4. How to Use Video Marketing to Promote Your Business? 

Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:

 

  • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
  • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
  • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
  • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
  • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

5. How to Get Started with Making a Video?

Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

  • Define Your Goals

The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

  • Increase brand awareness through storytelling
  • Boost sales through product videos
  • Build reliability through social proof videos
  • Educate your buyers through educational videos

These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

  • Brainstorm for Ideas

The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

  • Write a Script

Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA's (call-to-action), product features, etc.

    • Choose a Location

    Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

    • Contact local Video Production Teams

    Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

    6. Best Practices and Guidelines for Creating a Successful Video Campaign

     

    After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

    • Share on Social Media

    Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

    • Use Video on Landing Page

    You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

    If you’re a new small business, you can use our Start page to create a mobile landing page. It's easy to link to your favorite videos from YouTube on your page. Just click "Create Video" on the video's player and select "Link to YouTube video.

    • Work with Influencers

    Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

    If you're just starting out and you're looking to work with influencers, look to work with micro-influencers because they're often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

    • Use Paid Social Advertising

    Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.

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