video production during pandemic coronavirus covid-19
Video Production Due to Pandemic in the US


June 10, 2020

Has COVID-19 pandemic affected video production in any way? The answer is a straight Yes!

Since the COVID-19 pandemic and worldwide quarantine began, we have experienced its adverse effects on every line of work, including video production. The film industry has taken a substantial hit more than any other sector when it comes to restrictions on video production due to lockdown and social distancing concerns.

Movie theaters and cinemas have shut down worldwide, film festivals canceled or postponed. Some analysts estimate COVID-19 has already cost the global film industry approximately $5 billion

Advertisement is another sector that has felt the impact, and the businesses have no means to advertise their products anymore. This has resulted in a loss of billions of dollars to the video production firms as well their clients who relied heavily on the video content to run their businesses and promotions. 

COVID-19: What Your Video Production Team Can Still Do

The Coronavirus outbreak has altered the daily operations of almost every business. The pandemic has created a nuisance, especially for those who mainly rely on in-person interactions and services such as video production industry. In such circumstances, to pull the shutters down on your business operations is the last thing you would dream. 

However, when you have no other options in situations like quarantine, you can avoid or reduce the impact of the pandemic as an e-commerce video production company by following six simple rules.

Protect Your Partners and Employees 

The quarantine’s official slogan is “stay home, save lives,” which means safety first. Unfortunately, due to the contagious nature of coronavirus, people must stay away from each other as much as possible. 

We all know that video production is all about teamwork, interaction, and hustle, so it makes it harder to follow the protocol needed for social distancing. 

If you wish to lead your e-commerce video production agency successfully during the pandemic, you must make sure your employees go unscathed during this time. As a video production company, you most likely work with various partners, including actors and actresses. Therefore, it must be your top priority not to put their health and well-being at risk. 

One of the simplest ways to safeguard the health of your partners and employees is advising them to stay at home. If they can manage a telework set-up at home, it is ideal to allow your staff to work from home. 

If it is inevitable for your team to gather at the office, but try to restrict the number of employees present at one time. Plus, remind everyone to sanitize and wear gloves and masks whenever they go out in public. 

Anticipate interruptions

To be honest, it is already a little too late to anticipate any disruptions or complete halt. You may have most likely experienced it already one way or the other. However, there are still ways that can help you cope. 

One way is to try and produce your videos in bulk. Whatever your daily output rate of video production, see if you can increase it with all the means you have at disposal. Alternatively, you can encourage your video creators to film themselves at their homes ideally. 

Of course, it depends on the nature of the video you wish to produce. However, it will give you enough material to work with if your partners can film themselves. 

Prepare Your Post-Production Team for Remote Work

As of now, your staff is already at home. Most video production companies normally run post-production operations exclusively from their offices. Therefore, having your video production split-up and off-site presents a challenge. 

You will have to reorganize your workflow, secure your production material while making it available to your video production team for remote editing. 

One of the most effective ways to make this happen is by moving your post-production tasks to a cloud-based management service. Such systems and services have features to secure the transfer and storage of your data. This way, your video editors can access all pre-cut material from a remote location anywhere. 

You can even go a step further instead of using a cloud and adapt a remote online and ingest collaboration tool specifically designed for video production companies. 

Review Your Client Contracts

It is high time that you review your client’s contracts. If your clients are postponing or canceling projects, you must ensure your business is secure to cover any related costs. 

For any new contracts, make sure that you add an addendum to your commercial agreements. This must state clearly on who will be covering the costs for relocations, cancellations or postponements due to COVID-19 quarantine. 

Rely on Local Talent

You must realize that quarantine measures will not start to relax at the same pace everywhere. So even if the restrictions loosen in one area or state, there may still be social distancing and travel bans in other places. So when your video production agency resumes filming on locations, you must choose local locations. 

It will not only reduce the costs but also lower the disruptions and risks associated with traveling to other locations. Similarly, you must rely on local talents, such as directors, camera crew, and actors, to reduce health risks. 

Pivot Your Services

As your final step, you must adapt and keep your video production company running through the COVID-19 pandemic by transforming your services. If you are experiencing regular projects drying up, offer production services geared toward and in-line with the current situation. 

You can propose creative ideas to produce public service and information announcements for local and government agencies. You can also offer to provide internal videos for companies working remotely to train and help their employees cope with the pandemic and its challenges. 

Offering video production services to create entertainment content such as workout videos and cooking tutorials may also help you to generate some business in current circumstances. 

You can provide a variety of videos while offering to add animations or produce self-shot footage. It is a great way to help video content creators who would otherwise not have the opportunity or courage to produce their videos. The most creative ideas you can come up with, the more chances you have to generate more business. 

E-Commerce Product Videos: It ALL Comes Down to How Fast You Adapt

A decent product video could be well worth thousands of sales depending on how well it appears in the search listings. According to a report, your product can help in sales conversion if it appears within 70 percent of the top 100 listings searches. 

It also depicts that 64 to 85 percent of viewers are more likely to buy your product if there is a product video available. Therefore, it is a marketing strategy and force you cannot afford to ignore during the pandemic. 

Online video marketing has been popular for a while now. There are no more sluggish internet connections with faulty technologies, and the viewers are turning more and more towards online services and products. 

Social distancing and isolation have made it even more ideal for reaching your consumers in the comfort of their homes. Even the most innovative entrepreneurs and smart companies are moving to the online broadcasting medium, such as videos, and turning it into a communications cornucopia. 

If you are still wondering whether to adapt to e-commerce video production for your e-commerce website, do not wait any longer. The verdict is in. Online video service such as Shopify video is the next big thing, and the experts are betting on it to grow exponentially in the next few years. 

Amazon is another prime example; they decided to adapt to changing demands amidst the COVID pandemic and started focusing on Amazon product videos to showcase the products.

Similarly, a UK company known as GoPromotional created marketing videos of over 4,000 products and observed a 100 percent increase in their sales conversion from their visitors viewing the videos. There was a 7.5 percent overall increase in conversion along with SEO improvements. 

Here as some other reasons why e-commerce video production will help your business sell more online. 

E-commerce Video Production Boosts Conversion

According to a report, using e-commerce video production increases conversion up to 85 percent. It also increases email clicks by 96 percent and helps SEO ratings as well. This strategy also reduces your product returns up to a quarter. 

The Top E-commerce Retails Are Using Videos

The top online retailers are focusing on product video creation to make their e-commerce listings stand out on video services such as Amazon product videos and Shopify videos, etc. If you are an e-commerce retailer interested in showcasing your brands and products on Amazon, Shopify, or your own website, you can use services such as Ad.Just Production to help you with your e-commerce video production

Consumers Love Education Content

According to research, educational videos capture your consumer’s attention, and half of the consumers have more confidence in buying the product when they watch the product video. 

How Shopify Partners Can Use Videos in their Favor

One significant aspect of a Shopify video is that most consumers prefer watching a video over reading product details.

Try to remember when was the last time you preferred reading a newspaper instead of watching the news. It will give you an idea of how effective and grabbing videos are, and this phenomenon spans over almost every demographic and industry. is an e-tailer in organization housewares. They published a report stating that their visitors were 144 percent more likely to buy after watching their product videos than those who did not watch the video. 

Unique Uses of Video Marketing

Increasing sales conversions requires more than just sticking to your product video on a YouTube advertisement or your website. You have to come up with creative ideas with an edge to help improve your consumers’ browsing and shopping experience. 

For example, you can ask a video production company to create videos with embedded “hotspots.” These hotspots are basic features that make certain parts of your product videos clickable. Like if there is an outfit worn by a model in the video, the consumer can click on the dress to take them to the product page and add it to their cart, etc. 

If you are struggling to sell products through a shopping cart, you can still benefit from the personalization features of the videos. For example, if you are looking for a way to improve your customers’ experience, you can offer live chats, a video tutorial for services and products, etc. 

How to Produce Kickstarter Videos

It is a simple five steps process to create a compelling Kickstarter video during Covid-19.

Be Yourself

Community is at the core of Kickstarter’s primary goals. In most cases, people invest in who you are as much as they fund your project. They want to see you, get to know what motivates you, what your passions are. 

Your viewers also want to ensure that you are competent and trustworthy. When you are on a camera, you must muster up all the energy and bring your “A” game while smiling and having fun. 

Keep them Snappy

You must keep this in mind that most people tend to have shorter attention and concentration span. According to a report, the consumer’s attention span can be as short as eight seconds. Chances are most viewers are not going to sit through your five-minute storytelling video to figure out if you have what they need. 

Therefore, you only have the initial ten seconds or less to hook and grab the attention of your viewers and convince them that the video is worth watching till the end and that you or your services are worthy of their investment. 

Cover the Basic

You must cover five essential topics in your videos that are as follows:

  • Who you are
  • The story behind your product or project
  • Explaining why you need their support
  • Talk about the awesome rewards you are offering 
  • Thank everyone 

Keep it Legal

Whether it is a business venture or a personal project, you must beware and avoid violating any copyright laws. These include music, photos, logos, and videos. Always use royalty-free content from various sources such as TuneFruit, SoundCloud, iStockPhoto, etc. 

Close the Sale

By the end of the video, you must state the rewards clearly and finish it with a specific call to action, inviting viewers to click the button to back your project or subscribe. 

Great Brand Commercial for Businesses

Although the entire country is in the state of lockdown, you can still produce a significant brand commercial from remote locations. Therefore, you must brainstorm ideas with your colleagues and employees to create an attractive brand and product advertisements. 

However, you will need some essential tools for video production; these include:

  • Camera
  • Tripod
  • External microphones
  • Gimbal
  • Lighting
  • Editing and production software
  • Transcription services
  • Video editing hardware

Hire Professional Videographers

You might say, “Our company does not have any knowledge about video production.” You do not have to worry as there is fierce competition in the market where video production companies are offering remote e-commerce video production services like Ad.just Production. You can always contact them to discuss your needs and budget to produce a quality product video.

Request a Video Quote

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When it comes to bringing your brand's presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

1.What are the Benefits of Creating Video for Small Business?

Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:


  • Videos are the most alluring form of content
  • They can engage your potential customers on social media
  • You can have access to mobile users through marketing videos
  • They can enhance SEO, conversion, and sale of your products
  • You can boost return on investment with less expenditure on ads
  • They can help you earn customers’ trust and loyalty
  • They can educate and motivate your potential customers

2. What Type of Videos Can You Create?

It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

  • Brand Introduction or Story Videos

The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

  • Product Videos

The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

  • Educational Videos

Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

  • Social Proof Videos

This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

3. Small Business Video Examples


Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

  • WARE Company Introduction Video

This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

  • Tiny Mobile Robots Small Business Testimonials 

A product review based on the current client testimonials. Documentary-style interview and aerial footage.

Produced by AD.JUST Production

  • Humidifier Explainer Educational Video

If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

Produced by AD.JUST Production


Get Your Small Business Video!


AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

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4. How to Use Video Marketing to Promote Your Business? 

Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:


  • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
  • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
  • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
  • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
  • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

5. How to Get Started with Making a Video?

Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

  • Define Your Goals

The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

  • Increase brand awareness through storytelling
  • Boost sales through product videos
  • Build reliability through social proof videos
  • Educate your buyers through educational videos

These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

  • Brainstorm for Ideas

The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

  • Write a Script

Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA's (call-to-action), product features, etc.

    • Choose a Location

    Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

    • Contact local Video Production Teams

    Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

    6. Best Practices and Guidelines for Creating a Successful Video Campaign


    After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

    • Share on Social Media

    Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

    • Use Video on Landing Page

    You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

    If you’re a new small business, you can use our Start page to create a mobile landing page. It's easy to link to your favorite videos from YouTube on your page. Just click "Create Video" on the video's player and select "Link to YouTube video.

    • Work with Influencers

    Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

    If you're just starting out and you're looking to work with influencers, look to work with micro-influencers because they're often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

    • Use Paid Social Advertising

    Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.







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