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What Professional Videographer Needs to Protect Their Gear

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May 25, 2020
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Professional Videographer Tips

The fear of every camera owner is that their camera is going to get dropped or damaged. For hobbyists, this means that they miss out on having photos of their outings. For a professional videographer, this could cause a problem with their livelihood. Professional quality cameras are not cheap to fix or replace. The delay could cause problems with their production and cost them gigs. If nothing else, it will be a heavy business expense. If you are making a living as a videographer, you need to do the following.

Use Hard Cases

Yes, hard cases are heavier than soft cases. Hard cases are also often bulkier than soft cases. But these are minor inconveniences when you consider that you are protecting possibly tens of thousands of dollars’ worth of equipment. A soft case will protect your gear from bumps, and maybe even small drops. But it won’t protect your gear from heavy impacts or crushing. On the other hand, a quality hard case can take a beating and still protect your equipment. You should still be careful of course. 

According to B&H, there are also other benefits to hard cases. Most hard cases are waterproof. So, if you’re out in bad weather, your gear won’t get soaked like it would in a soft case. It’s also less prone to getting damaged if your storage area floods. Hard cases also feature locks. That means that it will be harder for a thief to stroll by your shooting area and pilfer your gear. If you’re worried about the weight, you can often find rolling hard cases.

 

Protect Your Lenses

Protecting your lenses is videography 101. Without a clean, functioning lens you really can’t do anything. Keep your lenses in their cases unless they are currently on cameras being used. Don’t give in to the temptation to set them down on a table for convenience. They are easily knocked over and damaged. If you’re changing lenses, keep your hands clear of the glass. Replace the lens caps as soon as possible. If you’re working outside, you’re likely to get dust on your lenses. Keep a cloth handy so you can keep them clean.

 

 

Insure Your Gear 

Videography gear costs a small fortune. So, it can be a little hard for an amateur videographer to pay an extra fee for insurance on their gear. However, every professional videographer knows that it’s a good investment. As a professional, you are using your cameras almost daily. You carry them around to all sorts of locations in all types of weather. There is a high likelihood that your equipment is going to get damaged. No matter how careful you are, something is probably going to happen. When it does, you’ll be grateful you paid for insurance. According to Athos Insurance Services, equipment insurance can cover a wide range of scenarios from theft to natural disasters. Some policies will even cover accidents like when you accidentally drop your most expensive lens. 

Shooting in Poor Weather 

Even if the forecast says that the weather will be good, according to Beach Camera, you should always be prepared for bad weather. High winds can cause tripods to tip over and send your lighting equipment flying. If the wind is bad, stake things down, or only use what you can hold in your hand. 

Rain can ruin your electrical equipment. Even if it’s supposed to be water resistant, it’s best not to take too many chances. Keep several tarps handy that you can throw over your equipment to keep it dry. Set up a pop-up shelter to give yourself a dry space to work when prepping your equipment and checking your shots. 

Protecting Your Gear from the Heat

Believe it or not, heat can ruin your equipment. High temperatures accelerate the breakdown of plastic components, but this is the least of your worries. Most quality cameras have metal components. These components will expand and contract at extreme temperatures. Over time, this can warp your lenses and cause other problems.

To protect your gear from heat, always store it in a climate-controlled location. Don’t leave it in a car that’s exposed to the sun. If you do have to leave it in a car in the sun, cover your equipment with blankets, or put them under the seat. This will help keep them out of direct light from the sun. If you’re working outside in the heat, keep your equipment in the shade.

SD Card Case

If you’re serious about videography, you’re going to need a lot of memory. 4K videos take up a lot of space. Even at 2K resolution a 10 minute video can be a few GB. With all the SD cards you have, you’re going to want something to protect them and keep them organized. The last thing you want is to lose one, or have it get wet, or get crushed. That could mean the loss of irreplaceable footage! A case specifically for your SD cards may seem like overkill, but it will protect you from the nightmares that other videographers have experienced.

Backpack

Sometimes you are going to shoot in a location that is a little difficult to access. Carrying all your hard cases might not be an option. In that case, you’re going to want a really nice quality backpack. It should be comfortable and have plenty of padding for your camera. Ideally it should have separate compartments, so your gear doesn’t rub against each other. 

Straps 

As Cole’s Classroom advises, if you’re using handheld cameras, you need to have a neck strap, or a chest harness. That may seem annoying, or silly, but it will save you a lot of money if the camera slips out of your hands. You never know when you might accidentally trip and fall while filming.

Regular Cleaning and Maintenance

Just like any tool, cameras and videography equipment get dirty and require maintenance. You should be periodically wiping down your equipment during your shoot. After your shoot, you should do a more thorough inspection and cleaning of any equipment that is dirty or dusty. Refer to your owner’s manual for any manufacturer recommendations for regular maintenance.

Professional videography is an incredibly rewarding profession. You can create things that haven’t been seen before. By following these tips, you’ll be able to move forward without having to worry so much about damaging your equipment. Instead, you can focus your lens on what really matters.

Videography can be a great addition to any marketing campaign. View our rates here!

 

 

So How much does Kickstarter video cost?

You need a trustworthy and invigorating video to enhance your crowdfunding campaign for a Kickstarter project. Most Kickstarters soon learn that this is not so easy to achieve. Thankfully since you can now hire crowdfunding expert to help you,  we can guide you through kickstarter agency cost and types of crowdfunding videos.

Now comes the issue of price. Would it cost $500, $2k, or $10k? You can answer this only after you have considered the aim of the video. Here are some points to help you determine the cost of Kickstarter video production and show few successful crowd funding video examples:

1.  Do-it-yourself Kickstarter video production

Cost: Around $2,000

You can always choose the Do-It-Yourself options of Kickstarter video production and execute most part of the project. You may choose to write the video script, direct it and manage the production on your own. In doing this, you get to cut your costs of video production because you execute based on the funds available.

For instance, you may pay an entry-level videographer as low as $500 for a half-day job and get a very simple video editing done for about $600. In the end, you should have been able to produce an average-quality video. Of course, the sound may not be so clear nor the image sharp enough, even the pacing may have some irregularities. But if the script is catchy enough and the characters are captivating, you may be left off the hook with those crowdfunding video tips.

You can also leverage the services of professional video production companies. They come with well-experienced personnel who understand the business and know exactly what is needed to get a top-notch project done. But this may take more funds out of your pocket, as you need to pay for the expertise involved. However, it could save you time and money in the long run. And if you opt to hire a freelancer, they can provide great service as well, and at an affordable rate.

2. A basic good quality Kickstarter video

Cost: $5,000 - $6,000

To present your business idea in the best light you will have to hire more professional video production who can deliver full circle video production services necessary for a successful crowdfunding video. That will include idea and scriptwriting, 2-3 person film crew for sound and video recording. It can also include voice-over recording and good quality post-production services but without any composing or sophisticated animation.

It will cost you between $2k a day to acquire the film crew with quality equipment for a more professional look, and at least $900 for a seasoned editor. The video should be precise but quality, containing mostly an interview of the founder of the Kickstarter project and some film roll about your product or your facility.

You would concentrate on the story and do less of pre-production work (very few talents and locations), focusing more on the story of your concept, your passion your presentation skills. The post-production includes some basic editing and color correction. We recommend that you use a good resolution, 1080p for best quality of your video content. When shooting make sure to have enough coverage, so you can avoid unnecessary re-shoots during the edit process.

3. Are you ready to amuse people with your Kickstarter video?

Cost: $7,000 - $10,000

When you rise your Kickstarter video budget above $7,000 you can include the service of the scriptwriter to get brilliant ideas to show your Kickstarter project in an emotional way: funny, romantic, futuristic, etc.

You will be also able to hire some talents and extras. They will demonstrate how your product works in each day's situations and how it makes the world better. The main difference is that you can make visually appealing commercial parts to demonstrate your product in real life. And your future customers can see the diversity of situations in your product works. That budget also allows you to book some more locations like residential houses, offices or conference rooms, depending on your product specifics.  Those locations will help to spread the story of your product in a more varied way.

Moreover, with that budget you can hire a professional  kicksterter director who knows how to engage people with the most interesting aspects of your project and make them emotionally involved. This person will coordinate all videography and editing process for you. 

 4. Your Kickstarter Video to go Viral?

Cost: $10,000  - $15,000

What you will get within that budget: greater script, more actors, voiceover, range of locations, and custom soundtracks.  We'll even help you create a strategy for success to make sure your Kickstarter video goes as viral as possible.  We have years of experience in producing high-quality videos that get attention, and we know exactly what it takes to create something people will share. Our team can develop a carefully crafted storyboard and script, direct actors on set.

This budget will allow you:

•    Hire kickstarter video producer and director. The director is like an insurance policy that your script will not deviate from what you intended

•    Hire more professionals. Sound experts, gaffers, motion graphics, all of this will help to give you a quality video

•    Use equipment of higher quality. You could rent equipment like the RED Epic camera that goes for $2k a week (this is just a camera! Other features like sound, steady cam and lights must be added)

•    Pay for good locations. It's easy to determine which videos cost more because of the range of interesting locations used to shoot such videos.

•    Customize soundtrack. Simply contact a musician to do a soundtrack (up to $500) that will rhyme with the pacing of your video. This adds lots of value to the Kickstarter video.

•    Have visual effects. This is the last but very important element to consider when creating a Kickstarter video. You should allocate $1500 – $3,000 for some basic visual effects like motion graphics, 3D animation and special effects in order to add that extra wow factor. 

•    Hire professional actors. It’s important to pay your actors fairly and competitively. Do some research online to find out how much to pay actors because they will be able to help you fix the cost and do the casting. Depending on the package you choose, costs can range from $200 - $1,000 per actor. In addition, you may want to consider hiring a casting director as well. 

•    Equipment Rental. You will need some equipment to capture your video footage and audio recordings of your actors. This usually includes cameras, lenses, microphones, lighting and other pieces of gear that could easily cost over $1,000. It’s a  good idea to rent the gear if you don’t have your own. 

5. Best Quality Kickstarter Video

 

 

Cost: $15,000 - $30,000

When does it occur to you that you might be spending more than necessary on your video? This totally depends on you and what you want to achieve. Let me help you here. Most expensive studios will only handle projects that hit the $30k mark. Quite frankly, at such an amount your video quality would be out of the ordinary when it comes to originality, casting, filming, and graphics.

So what differs? Most successful kickstarter videos have a completely original concept and crowdfunding video production of the ultimate quality. Such a video would be perfect for successful Kickstarters after they have gained experience and they have an existing product with good publicity, but not for beginner projects.  It would be unwise for such to spend so much on a Kickstarter video at their entry stage.

Successful crowdfunding videos are typically not very expensive compared to the above-mentioned $30k. However, they should be produced with quality and originality in mind and within a reasonable budget for the entrepreneur – this is what Adjust Production offers.

 

How to pick a budget for your Kickstarter video?

 
Considering the extent of work to be done is crucial to your budgeting to avoid any impromptu costs. Are you just aiming for a video of you doing your thing in front of the camera? If your answer is yes, then forget about spending too much and get some good Do-It-Yourself guides to help you.

If however you want to go all out, to create a great concept, with high-quality stuff like sound, images or to portray your complex storyline, you would need good budgeting. Our professional recommendation is to have something between $8,000 to $12,000 for a great look. That will also include an eye-catching concept for crowdfunding platform and some talents and locations to show the usage of your invention in real-life situations.

WE PRODUCE VIDEOS FOR KICKSTARTER!

Here at AD.JUST we understand all aspects of Kickstarter video production and would love to help you get it done!

We provide you a full range of services for IndieGoGo and Kickstarter Video Production for startup companies and innovative brands, such as script writing, filming, 3D animation, sound engineering and more. With our expertise and experience, we guarantee a successful campaign video that will help you raise funds for your project. Additionally, we offer post-production services so you can get the most out of successful crowdfunding campaign.

Our second passion is video marketing for e-commerce! Check our blog posts about amazon product video creation and product photography.

Contact Us: getquote@adjustproduction.com

Request a Video Quote

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When it comes to bringing your brand's presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

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1.What are the Benefits of Creating Video for Small Business?

Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:

 

  • Videos are the most alluring form of content
  • They can engage your potential customers on social media
  • You can have access to mobile users through marketing videos
  • They can enhance SEO, conversion, and sale of your products
  • You can boost return on investment with less expenditure on ads
  • They can help you earn customers’ trust and loyalty
  • They can educate and motivate your potential customers

2. What Type of Videos Can You Create?

It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

  • Brand Introduction or Story Videos

The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

  • Product Videos

The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

  • Educational Videos

Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

  • Social Proof Videos

This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

3. Small Business Video Examples

 

Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

  • WARE Company Introduction Video

This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

  • Tiny Mobile Robots Small Business Testimonials 

A product review based on the current client testimonials. Documentary-style interview and aerial footage.

Produced by AD.JUST Production

  • Humidifier Explainer Educational Video

If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

Produced by AD.JUST Production

 

Get Your Small Business Video!

 

AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

Fill the request and we will get in touch within 24 hours!

Or email us: getquote@adjustproduction.com

 

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4. How to Use Video Marketing to Promote Your Business? 

Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:

 

  • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
  • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
  • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
  • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
  • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

5. How to Get Started with Making a Video?

Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

  • Define Your Goals

The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

  • Increase brand awareness through storytelling
  • Boost sales through product videos
  • Build reliability through social proof videos
  • Educate your buyers through educational videos

These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

  • Brainstorm for Ideas

The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

  • Write a Script

Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA's (call-to-action), product features, etc.

    • Choose a Location

    Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

    • Contact local Video Production Teams

    Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

    6. Best Practices and Guidelines for Creating a Successful Video Campaign

     

    After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

    • Share on Social Media

    Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

    • Use Video on Landing Page

    You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

    If you’re a new small business, you can use our Start page to create a mobile landing page. It's easy to link to your favorite videos from YouTube on your page. Just click "Create Video" on the video's player and select "Link to YouTube video.

    • Work with Influencers

    Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

    If you're just starting out and you're looking to work with influencers, look to work with micro-influencers because they're often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

    • Use Paid Social Advertising

    Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.

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      So How much does Kickstarter video cost?

      You need a trustworthy and invigorating video to enhance your crowdfunding campaign for a Kickstarter project. Most Kickstarters soon learn that this is not so easy to achieve. Thankfully since you can now hire crowdfunding expert to help you,  we can guide you through kickstarter agency cost and types of crowdfunding videos.

      Now comes the issue of price. Would it cost $500, $2k, or $10k? You can answer this only after you have considered the aim of the video. Here are some points to help you determine the cost of Kickstarter video production and show few successful crowd funding video examples:

      1.  Do-it-yourself Kickstarter video production

      Cost: Around $2,000

      You can always choose the Do-It-Yourself options of Kickstarter video production and execute most part of the project. You may choose to write the video script, direct it and manage the production on your own. In doing this, you get to cut your costs of video production because you execute based on the funds available.

      For instance, you may pay an entry-level videographer as low as $500 for a half-day job and get a very simple video editing done for about $600. In the end, you should have been able to produce an average-quality video. Of course, the sound may not be so clear nor the image sharp enough, even the pacing may have some irregularities. But if the script is catchy enough and the characters are captivating, you may be left off the hook with those crowdfunding video tips.

      You can also leverage the services of professional video production companies. They come with well-experienced personnel who understand the business and know exactly what is needed to get a top-notch project done. But this may take more funds out of your pocket, as you need to pay for the expertise involved. However, it could save you time and money in the long run. And if you opt to hire a freelancer, they can provide great service as well, and at an affordable rate.

      2. A basic good quality Kickstarter video

      Cost: $5,000 – $6,000

      To present your business idea in the best light you will have to hire more professional video production who can deliver full circle video production services necessary for a successful crowdfunding video. That will include idea and scriptwriting, 2-3 person film crew for sound and video recording. It can also include voice-over recording and good quality post-production services but without any composing or sophisticated animation.

      It will cost you between $2k a day to acquire the film crew with quality equipment for a more professional look, and at least $900 for a seasoned editor. The video should be precise but quality, containing mostly an interview of the founder of the Kickstarter project and some film roll about your product or your facility.

      You would concentrate on the story and do less of pre-production work (very few talents and locations), focusing more on the story of your concept, your passion your presentation skills. The post-production includes some basic editing and color correction. We recommend that you use a good resolution, 1080p for best quality of your video content. When shooting make sure to have enough coverage, so you can avoid unnecessary re-shoots during the edit process.

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      3. Are you ready to amuse people with your Kickstarter video?

      Cost: $7,000 – $10,000

      When you rise your Kickstarter video budget above $7,000 you can include the service of the scriptwriter to get brilliant ideas to show your Kickstarter project in an emotional way: funny, romantic, futuristic, etc.

      You will be also able to hire some talents and extras. They will demonstrate how your product works in each day’s situations and how it makes the world better. The main difference is that you can make visually appealing commercial parts to demonstrate your product in real life. And your future customers can see the diversity of situations in your product works. That budget also allows you to book some more locations like residential houses, offices or conference rooms, depending on your product specifics.  Those locations will help to spread the story of your product in a more varied way.

      Moreover, with that budget you can hire a professional  kicksterter director who knows how to engage people with the most interesting aspects of your project and make them emotionally involved. This person will coordinate all videography and editing process for you. 

       4. Your Kickstarter Video to go Viral?

      Cost: $10,000  – $15,000

      What you will get within that budget: greater script, more actors, voiceover, range of locations, and custom soundtracks.  We’ll even help you create a strategy for success to make sure your Kickstarter video goes as viral as possible.  We have years of experience in producing high-quality videos that get attention, and we know exactly what it takes to create something people will share. Our team can develop a carefully crafted storyboard and script, direct actors on set.

      This budget will allow you:

      •    Hire kickstarter video producer and director. The director is like an insurance policy that your script will not deviate from what you intended

      •    Hire more professionals. Sound experts, gaffers, motion graphics, all of this will help to give you a quality video

      •    Use equipment of higher quality. You could rent equipment like the RED Epic camera that goes for $2k a week (this is just a camera! Other features like sound, steady cam and lights must be added)

      •    Pay for good locations. It’s easy to determine which videos cost more because of the range of interesting locations used to shoot such videos.

      •    Customize soundtrack. Simply contact a musician to do a soundtrack (up to $500) that will rhyme with the pacing of your video. This adds lots of value to the Kickstarter video.

      •    Have visual effects. This is the last but very important element to consider when creating a Kickstarter video. You should allocate $1500 – $3,000 for some basic visual effects like motion graphics, 3D animation and special effects in order to add that extra wow factor. 

      •    Hire professional actors. It’s important to pay your actors fairly and competitively. Do some research online to find out how much to pay actors because they will be able to help you fix the cost and do the casting. Depending on the package you choose, costs can range from $200 – $1,000 per actor. In addition, you may want to consider hiring a casting director as well. 

      •    Equipment Rental. You will need some equipment to capture your video footage and audio recordings of your actors. This usually includes cameras, lenses, microphones, lighting and other pieces of gear that could easily cost over $1,000. It’s a  good idea to rent the gear if you don’t have your own. 

      5. Best Quality Kickstarter Video

       

       

      Cost: $15,000 – $30,000

      When does it occur to you that you might be spending more than necessary on your video? This totally depends on you and what you want to achieve. Let me help you here. Most expensive studios will only handle projects that hit the $30k mark. Quite frankly, at such an amount your video quality would be out of the ordinary when it comes to originality, casting, filming, and graphics.

      So what differs? Most successful kickstarter videos have a completely original concept and crowdfunding video production of the ultimate quality. Such a video would be perfect for successful Kickstarters after they have gained experience and they have an existing product with good publicity, but not for beginner projects.  It would be unwise for such to spend so much on a Kickstarter video at their entry stage.

      Successful crowdfunding videos are typically not very expensive compared to the above-mentioned $30k. However, they should be produced with quality and originality in mind and within a reasonable budget for the entrepreneur – this is what Adjust Production offers.

       

      How to pick a budget for your Kickstarter video?

       
      Considering the extent of work to be done is crucial to your budgeting to avoid any impromptu costs. Are you just aiming for a video of you doing your thing in front of the camera? If your answer is yes, then forget about spending too much and get some good Do-It-Yourself guides to help you.

      If however you want to go all out, to create a great concept, with high-quality stuff like sound, images or to portray your complex storyline, you would need good budgeting. Our professional recommendation is to have something between $8,000 to $12,000 for a great look. That will also include an eye-catching concept for crowdfunding platform and some talents and locations to show the usage of your invention in real-life situations.

      WE PRODUCE VIDEOS FOR KICKSTARTER!

      Here at AD.JUST we understand all aspects of Kickstarter video production and would love to help you get it done!

      We provide you a full range of services for IndieGoGo and Kickstarter Video Production for startup companies and innovative brands, such as script writing, filming, 3D animation, sound engineering and more. With our expertise and experience, we guarantee a successful campaign video that will help you raise funds for your project. Additionally, we offer post-production services so you can get the most out of successful crowdfunding campaign.

      Our second passion is video marketing for e-commerce! Check our blog posts about amazon product video creation and product photography.

      Contact Us: getquote@adjustproduction.com

      Request a Video Quote

      12 + 3 =

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      When it comes to bringing your brand’s presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

      According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

      In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

      1.What are the Benefits of Creating Video for Small Business?

      Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:

       

      • Videos are the most alluring form of content
      • They can engage your potential customers on social media
      • You can have access to mobile users through marketing videos
      • They can enhance SEO, conversion, and sale of your products
      • You can boost return on investment with less expenditure on ads
      • They can help you earn customers’ trust and loyalty
      • They can educate and motivate your potential customers

      2. What Type of Videos Can You Create?

      It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

      • Brand Introduction or Story Videos

      The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

      • Product Videos

      The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

      • Educational Videos

      Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

      • Social Proof Videos

      This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

      Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

      3. Small Business Video Examples

       

      Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

      • WARE Company Introduction Video

      This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

      • Tiny Mobile Robots Small Business Testimonials 

      A product review based on the current client testimonials. Documentary-style interview and aerial footage.

      Produced by AD.JUST Production

      • Humidifier Explainer Educational Video

      If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

      Produced by AD.JUST Production

       

      Get Your Small Business Video!

       

      AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

      Fill the request and we will get in touch within 24 hours!

      Or email us: getquote@adjustproduction.com

       

      [contact-form-7 id=”67461″ title=”Contact form 1″]

      4. How to Use Video Marketing to Promote Your Business? 

      Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:

       

      • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
      • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
      • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
      • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
      • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

      5. How to Get Started with Making a Video?

      Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

      • Define Your Goals

      The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

      • Increase brand awareness through storytelling
      • Boost sales through product videos
      • Build reliability through social proof videos
      • Educate your buyers through educational videos

      These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

      • Brainstorm for Ideas

      The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

      • Write a Script

      Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA’s (call-to-action), product features, etc.

        • Choose a Location

        Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

        • Contact local Video Production Teams

        Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

        6. Best Practices and Guidelines for Creating a Successful Video Campaign

         

        After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

        • Share on Social Media

        Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

        • Use Video on Landing Page

        You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

        If you’re a new small business, you can use our Start page to create a mobile landing page. It’s easy to link to your favorite videos from YouTube on your page. Just click “Create Video” on the video’s player and select “Link to YouTube video.

        • Work with Influencers

        Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

        If you’re just starting out and you’re looking to work with influencers, look to work with micro-influencers because they’re often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

        • Use Paid Social Advertising

        Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.

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          [/et_pb_section]
          [/et_pb_column]

          4. How to Use Video Marketing to Promote Your Business? 

          Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:

           

          • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
          • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
          • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
          • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
          • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

          5. How to Get Started with Making a Video?

          Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

          • Define Your Goals

          The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

          • Increase brand awareness through storytelling
          • Boost sales through product videos
          • Build reliability through social proof videos
          • Educate your buyers through educational videos

          These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

          • Brainstorm for Ideas

          The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

          • Write a Script

          Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA’s (call-to-action), product features, etc.

            • Choose a Location

            Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

            • Contact local Video Production Teams

            Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

            6. Best Practices and Guidelines for Creating a Successful Video Campaign

             

            After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

            • Share on Social Media

            Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

            • Use Video on Landing Page

            You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

            If you’re a new small business, you can use our Start page to create a mobile landing page. It’s easy to link to your favorite videos from YouTube on your page. Just click “Create Video” on the video’s player and select “Link to YouTube video.

            • Work with Influencers

            Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

            If you’re just starting out and you’re looking to work with influencers, look to work with micro-influencers because they’re often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

            • Use Paid Social Advertising

            Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.

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