ugc video production, user generated video content
Why UGC Video Production is Crucial for Your Brand and How to Get Started


June 1, 2023

Incorporating User-Generated Content (UGC) into your video marketing strategy can be a game-changer for e-commerce brands. It’s an authentic and cost-effective way to showcase your products, build brand trust, and engage with your audience. In this blog post, we’ll explore why UGC video production is crucial for your brand and how you can get started. Plus, discover AD.JUST video production services for social media platforms that can help take your brand to the next level!


What is UGC video content and why is it important?

UGC, or user-generated video content, refers to any form of media created and shared by consumers or users rather than brands. UGC video content includes everything from product reviews to unboxing videos and brand storytelling. It’s important for e-commerce brands because it allows them to create authentic connections with their audience while also increasing engagement and conversions.

One of the main benefits of UGC content is that it provides social proof, giving potential customers a glimpse into how others have used and benefited from your products. Additionally, UGC video ads can be repurposed across multiple channels such as social media platforms, website, or email campaigns making it a  affordable way of scaling a business.

Defining UGC content

User-generated content is defined as any type of content that is created and shared by consumers, rather than by the brand itself. In relation to video production, UGC involves videos made by customers showcasing their experiences with a product or service.

Types of user-generated video content include unboxing videos, customer testimonials, product reviews, try-ons, and tutorials. 

How UGC content differs from branded video content lies in the fact that it is not created or controlled by the brand. Instead, it relies on social media creators’ creativity and authenticity. This can result in more trust being built between consumers and brands due to the transparency offered through these types of videos.

    Why e-commerce brands should prioritize UGC

    The rise of social media and influencer marketing has revolutionized the way consumers interact with brands. As a result, e-commerce brands need to prioritize UGC in their marketing to stay competitive and provide better customer experience.

    Statistics show that user generated video content is highly effective in driving engagement, more traffic, and sales on e-commerce platforms.

    Here are some key reasons why e-commerce brands should prioritize user-generated videos:

    • Authenticity: Consumers trust other consumers more than they trust traditional advertising methods.
    • Higher engagement rates: Videos generate higher engagement rates than static images or text-based posts and increase sales.
    • Cost-effective: UGC is cost effective compared to creating professional video content from scratch.

    To put it simply, investing in UGC videos can help your business increase brand awareness and win over new users while retaining loyal customers..

    Benefits of UGC content for e-commerce brands

    Review videos can provide money and time-saving benefits for e-commerce brands. By utilizing user-generated content, businesses can save on production costs and focus their resources on other areas of growth. This approach also allows brands to showcase a “real” representation of their products by customers, providing a more authentic perspective that resonates with viewers.

    Incorporating UGC videos into your e-commerce brand’s social media strategy can help build trust and loyalty with customers, while also saving on production costs.


    In addition to cost savings, user-generated videos offers increased engagement, trust, and loyalty with your audience. Customers are more likely to engage with content created by fellow consumers rather than solely relying on branded messaging. Incorporating UGC videos into your marketing strategy builds trust within your community while also fostering brand loyalty through the involvement of other customers in the creation process.

    Examples of successful UGC video campaigns

    • Coca-Cola’s ‘Taste the Feeling’ campaign was a prime example of how user-generated content (UGC) can elevate an e-commerce brand’s marketing strategy. The company encouraged consumers to create content and share videos that captured their experience enjoying Coca-Cola products, resulting in over 5 million UGC submissions from all around the world. This led to a massive boost in engagement, conversion rates and brand loyalty, proving that UGC video ads have the power to connect with audiences on a deeper level.
    • Doritos’ annual “Crush the Super Bowl” contest is another great illustration of successful UGC campaigns. By offering cash prizes for fans who created the best Doritos-themed commercials, they generated excitement and involvement from their target audience while receiving high-quality content that could be used for future advertising efforts. As a result, Dorito’s sales skyrocketed during this period and it became one of America’s most popular snack brands.
    • Lululemon’s #thesweatlife campaign on Instagram showcases a good example of how UGC videos can enhance social media marketing significantly as well. The activewear retailer encouraged its customers to share workout videos using Lululemon products along with hashtag #thesweatlife which resulted in thousands of impressive fitness videos being shared every day across multiple platforms like Facebook or Instagram Stories, etc. It helped establish Lululemon as a leading provider of premium athletic wear by reinforcing its commitment to promoting fitness culture within society through user-generated content-based promotion strategies

    How to get started with UGC content marketing

    To get started, first, identify your customers and goals. Determine what kind of content would resonate with them and aligns with your overall brand message. Next, partner with influencers and creators to create user-generated content that meets those criteria. Make sure to communicate clear guidelines for the type of footage you’re looking for.

    Once you’ve collected enough material from creators, it’s time to start editing and producing your UGC videos. Keep in mind that authenticity is key when it comes to user-generated content, so try not to over-edit or manipulate footage too much.

    Finally, promote your UGC across all relevant social media channels, and track their success using metrics like engagement rates and conversions. Be prepared to adjust your strategy based on these results in order to maximize ROI for the future user-generated content campaigns.


    1. Identifying your target audience and goals

    Defining your demographics is the first step to creating an effective UGC video campaign. Consider factors such as age, gender, location, interests, and purchasing habits to get a clear picture of who your ideal customer is. Once you have identified it, set SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals for your campaign.

    <>Aligning UGC videos and images with your brand’s mission and values will help ensure that they resonate with your customers. It’s important to convey a consistent message across all channels while staying true to the core values of the brand.

    • Define your audience by demographics
    • Set SMART goals for UGC campaigns
    • Align UGC videos with brand mission/values


    2. Partnering with influencers and collecting content

    When it comes to partnering with influencers and collecting content, it’s essential to find the right influencers or creator that align with your brand. This can be achieved by researching their online presence, engagement rates, and audience demographics. Once you’ve identified potential partners, establish clear guidelines for content creation to ensure consistency and authenticity in their messaging.

    To incentivize creators participation, provide tangible rewards like discounts or exclusive access to new products/services. This will encourage influencers and creators to create high-quality videos that promote your brand’s values in an engaging way. By focusing on these key factors when working with influencers, you’ll be able to collect valuable content while also strengthening your brand image through authentic storytelling.


    3. Editing and producing UGC videos

    When it comes to editing and producing UGC videos, selecting the best user-generated clips is crucial in creating a final product that resonates with your audience. However, don’t forget about optimizing audio, lighting, and other technical aspects of footage to enhance its quality – this can make all the difference when it comes to engaging viewers and keeping their attention. By paying attention to these details during post-production, you’ll be able to create polished UGC videos that reflect positively on your brand image.

    4. Promoting and measuring the success of UGC ads campaigns

    To maximize your UGC campaign’s reach, distribute the videos across multiple social media platforms. This tactic increases brand exposure and helps attract potential customers who spend time on various social platforms. Additionally, leverage paid advertising to expand your reach even further by targeting users with specific demographics or interests.

    To measure the effectiveness of your video campaign, gather feedback from customers through surveys or reviews. These insights can help you gauge how well the content resonates with users and identify areas for improvement in future marketing campaigns too. Continuously measuring and analyzing these metrics will allow you to optimize your approach and ensure that each subsequent campaign is more effective than its predecessor.

    Now that you understand the importance of UGC content marketing, you may be wondering how to get started. One option is to work with a company that specializes in creating custom UGC packages using a network of influencers and brand ambassadors.

    At AD.JUST, we’ve built up a base of over 250 influencers who are passionate about our client’s products and services. We work with our UGC creators to create high-quality video content that showcases your products in a relatable and authentic way. 

    tiktok video advertising
    tiktok video marketing agency

    How AD.JUST UGC video services can help your brand?

    We can help your brand tap into the power of user-generated content. Our team will work with you to create authentic videos that showcase your products or services via honest product reviews. By using real stories, leveraging social media platforms, the creativity and authenticity of real people, our UGC videos can help build brand awareness, trust in your brand and drive conversions.

    By working with us, e-commerce brands can leverage the power of user-generated content through visually stunning videos created by a network of skilled influencers and creators.

    Our services


    of working with our team.

    Our team at AD.JUST provides several benefits when it comes to producing high-quality UGC videos for your brand and social media platform.

    250+ Selected Creators

    you’ll have access to a diverse pool of talented creators that can deliver fresh and unique content with their own perspectives. 

    Creative Control

    Our team offers expert guidance on crafting compelling user-generated content that resonates with your potential customers  in social media.

    In-house Video Editing

    we ensure that the final product is a high-quality video that aligns with your brand’s values and messaging. Plus as many hooks as you need!

    Custom Packages

    Our custom UGC video package options give you the flexibility to choose the level of service that best fits your needs. We have the expertise to create compelling content that aligns with your goals. 

    Our creative process


    User-generated content strategy

    Our team brainstorms content marketing creative ideas that align with your vision and produce a unique social media concept.


    Once the concept is finalized, we move on to the video shoot planning and coordination phase and assigning tasks to the selected creators.


    Post- Production

    Our expert editors  polish up raw footage into a polished final product ensuring that it fits perfectly into any ads campaign or promotional strategy.

    Request Quote


    Our team will help you create authentic content aligned with your marketing goals while ensuring optimal reach and engagement of consumer-generated content across all social media platforms. With customized UGC video packages available as per client requirements, we are committed to delivering successful outcomes for your product or service!

    And with client success stories across multiple industries, you can trust us to deliver results for your e-commerce brand.


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    When it comes to bringing your brand's presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

    According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

    In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

    1.What are the Benefits of Creating Video for Small Business?

    Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:


    • Videos are the most alluring form of content
    • They can engage your potential customers on social media
    • You can have access to mobile users through marketing videos
    • They can enhance SEO, conversion, and sale of your products
    • You can boost return on investment with less expenditure on ads
    • They can help you earn customers’ trust and loyalty
    • They can educate and motivate your potential customers

    2. What Type of Videos Can You Create?

    It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

    • Brand Introduction or Story Videos

    The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

    • Product Videos

    The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

    • Educational Videos

    Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

    • Social Proof Videos

    This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

    Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

    3. Small Business Video Examples


    Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

    • WARE Company Introduction Video

    This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

    • Tiny Mobile Robots Small Business Testimonials 

    A product review based on the current client testimonials. Documentary-style interview and aerial footage.

    Produced by AD.JUST Production

    • Humidifier Explainer Educational Video

    If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

    Produced by AD.JUST Production


    Get Your Small Business Video!


    AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

    Fill the request and we will get in touch within 24 hours!

    Or email us:


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    4. How to Use Video Marketing to Promote Your Business? 

    Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:


    • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
    • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
    • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
    • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
    • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

    5. How to Get Started with Making a Video?

    Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

    • Define Your Goals

    The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

    • Increase brand awareness through storytelling
    • Boost sales through product videos
    • Build reliability through social proof videos
    • Educate your buyers through educational videos

    These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

    • Brainstorm for Ideas

    The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

    • Write a Script

    Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA's (call-to-action), product features, etc.

      • Choose a Location

      Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

      • Contact local Video Production Teams

      Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

      6. Best Practices and Guidelines for Creating a Successful Video Campaign


      After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

      • Share on Social Media

      Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

      • Use Video on Landing Page

      You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

      If you’re a new small business, you can use our Start page to create a mobile landing page. It's easy to link to your favorite videos from YouTube on your page. Just click "Create Video" on the video's player and select "Link to YouTube video.

      • Work with Influencers

      Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

      If you're just starting out and you're looking to work with influencers, look to work with micro-influencers because they're often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

      • Use Paid Social Advertising

      Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.







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