3. Are you ready to amuse people with your Kickstarter video?
Cost: $7,000 – $10,000
When you rise your Kickstarter video budget above $7,000 you can include the service of the scriptwriter to get brilliant ideas to show your Kickstarter project in an emotional way: funny, romantic, futuristic, etc.
You will be also able to hire some talents and extras. They will demonstrate how your product works in each day’s situations and how it makes the world better. The main difference is that you can make visually appealing commercial parts to demonstrate your product in real life. And your future customers can see the diversity of situations in your product works. That budget also allows you to book some more locations like residential houses, offices or conference rooms, depending on your product specifics. Those locations will help to spread the story of your product in a more varied way.
Moreover, with that budget you can hire a professional kicksterter director who knows how to engage people with the most interesting aspects of your project and make them emotionally involved. This person will coordinate all videography and editing process for you.
Cost: $10,000 – $15,000
What you will get within that budget: greater script, more actors, voiceover, range of locations, and custom soundtracks. We’ll even help you create a strategy for success to make sure your Kickstarter video goes as viral as possible. We have years of experience in producing high-quality videos that get attention, and we know exactly what it takes to create something people will share. Our team can develop a carefully crafted storyboard and script, direct actors on set.
This budget will allow you:
• Hire kickstarter video producer and director. The director is like an insurance policy that your script will not deviate from what you intended
• Hire more professionals. Sound experts, gaffers, motion graphics, all of this will help to give you a quality video
• Use equipment of higher quality. You could rent equipment like the RED Epic camera that goes for $2k a week (this is just a camera! Other features like sound, steady cam and lights must be added)
• Pay for good locations. It’s easy to determine which videos cost more because of the range of interesting locations used to shoot such videos.
• Customize soundtrack. Simply contact a musician to do a soundtrack (up to $500) that will rhyme with the pacing of your video. This adds lots of value to the Kickstarter video.
• Have visual effects. This is the last but very important element to consider when creating a Kickstarter video. You should allocate $1500 – $3,000 for some basic visual effects like motion graphics, 3D animation and special effects in order to add that extra wow factor.
• Hire professional actors. It’s important to pay your actors fairly and competitively. Do some research online to find out how much to pay actors because they will be able to help you fix the cost and do the casting. Depending on the package you choose, costs can range from $200 – $1,000 per actor. In addition, you may want to consider hiring a casting director as well.
• Equipment Rental. You will need some equipment to capture your video footage and audio recordings of your actors. This usually includes cameras, lenses, microphones, lighting and other pieces of gear that could easily cost over $1,000. It’s a good idea to rent the gear if you don’t have your own.
Cost: $15,000 – $30,000
When does it occur to you that you might be spending more than necessary on your video? This totally depends on you and what you want to achieve. Let me help you here. Most expensive studios will only handle projects that hit the $30k mark. Quite frankly, at such an amount your video quality would be out of the ordinary when it comes to originality, casting, filming, and graphics.
So what differs? Most successful kickstarter videos have a completely original concept and crowdfunding video production of the ultimate quality. Such a video would be perfect for successful Kickstarters after they have gained experience and they have an existing product with good publicity, but not for beginner projects. It would be unwise for such to spend so much on a Kickstarter video at their entry stage.
Successful crowdfunding videos are typically not very expensive compared to the above-mentioned $30k. However, they should be produced with quality and originality in mind and within a reasonable budget for the entrepreneur – this is what Adjust Production offers.
Here at AD.JUST we understand all aspects of Kickstarter video production and would love to help you get it done!
We provide you a full range of services for IndieGoGo and Kickstarter Video Production for startup companies and innovative brands, such as script writing, filming, 3D animation, sound engineering and more. With our expertise and experience, we guarantee a successful campaign video that will help you raise funds for your project. Additionally, we offer post-production services so you can get the most out of successful crowdfunding campaign.
Our second passion is video marketing for e-commerce! Check our blog posts about amazon product video creation and product photography.
Contact Us: getquote@adjustproduction.com
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