The Power of Amazon Product Videos
Boosting Sales and Conversions
Creating a beautiful video concept around your product
Providing the best lifestyle and studio locations
Filming with RED cameras
Stunning edits and color correction
Amazon Product Video Production
Are you looking for an effective way to better market your products and services on Amazon? Amazon Product Videos are the perfect solution for businesses looking to increase their sales on Amazon.
At our Amazon Product Video Creation Services, we offer a wide range of product video services. From concept creation to video production, we’ve got you covered. Our team of experts will work with you to create high-quality videos that effectively advertise your products and services.
Types of Amazon Product Videos
Sponsored brand video, How-to Video and Customer Testimonials product video or review-style videos are the 3 top video types that Amazon sellers can create to market their products.
Sponsored Brand Video
It is essentially a product demonstration video that can be used on the product listing or for PPC campaigns (paid video ads).
It showcases brand or product features and benefits for the consumer in the best light.
Most of the time this will be a lifestyle video that showcases the product in its natural environment of usage: kitchen, office, outdoors, etc.
How -To Video or Explainers
How-to video is an engaging product video with a tutorial-style demonstration that showcase product’s features and benefits.
Explainer video can be helpful in showing the customer how easy it is to use a product, while also showcasing its features and benefits.
They are also great for generating interest and helping potential customers visualize how they might use your product in their own lives. Explainer videos should be creative and engaging, while also providing clear instructions on how the product works.
Customer Reviews and UGC
Video reviews feature customers providing insight using your products, helping new customers make informed decisions.
Not only do testimonial-style videos provide valuable product information, but also illustrate the benefits of using your products through the eyes of the consumer.
Unboxing videos, a popular form of review-style videos, provide an additional means of showcasing your product’s features and packaging to online shoppers. By including these videos in your marketing strategy, you can effectively persuade new buyers to make a purchase and improve your brand’s reputation.
Sponsored brand videos
Ideal for new brands entering the e-commerce space or brands with proven sales ranks trying to increase conversion.
Can be both used as a product listing video and as advertising content for Amazon PPC or even as eCommerce product video at other platforms like Shopify.
Boost organic ranking
Time on the page is a ranking factor. If you’re getting people to spend longer time on your listing, that’s a positive signal to Amazon.
How to Videos
Ideal for brands that understand customer concerns and trying to increase conversion by using an educational content
Reduce Business Costs
Help to reduce shipping and return costs, as customers will be less likely to return products if they have a better understanding of what they are purchasing.
Better User Experience
Provide an in-depth look at how the product works and how to use it. Consumers can better understand whether the product is right for them so they can make more informed buying decisions.
By 2023, User Generated Content (UGC) will be even more important for brands. Consumers are increasingly relying on UGC as a way to make decisions about products and services.
UGC can also help build credibility, trust and loyalty among customers and lead to repeat purchases. As well as it has a potential to be shared on social media.
How to Create Amazon Product Videos
Creating product videos for Amazon listing can have a significant impact on your sales and conversions. Knowing where to start can be overwhelming. We offer guidance on everything, from scriptwriting and storyboarding to filming and editing techniques. We’ll help you create a high-quality video that showcases your product highlights the unique value proposition of your business and drives sales.
Concept creation and Scriptwriting
Talents and Locations
Video Production and Photography
Advanced Editing and Color-correction
Benefits of Amazon Product Videos
Amazon product videos can be a game-changer when it comes to increasing sales and conversions. By showcasing your products in action, customers get an idea of what they’re buying and how it works, leading to informed purchasing decisions. These videos not only provide valuable information but also engage potential customers by capturing their attention through visual storytelling. They allow for detailed demonstrations that highlight key selling points while giving buyers a better understanding of how the product fits into their lives.
You can build trust with your audience and establish credibility as an expert in your field – 2 critical factors that influence purchasing behavior on Amazon’s platform.
Increase Sales and Conversions
Showcasing your product’s features, demonstrating use cases, and highlighting unique selling points are all effective ways to increase conversion rate, sales, and conversions with Amazon product explainer videos. By clearly communicating the benefits of your products, your comparison video can capture the attention of potential customers and persuade them to make a purchase. By using short videos and using these techniques in combination with high-quality visuals, you can create product videos that help drive sales and grow your business.
Enhance Product Descriptions
Engaging product descriptions can make all the difference when it comes to converting a potential customer into a buyer. By providing visual context, creating enhanced brand content adding emotional appeal, and making products more engaging, amazon sellers can create compelling Amazon listings that stand out from competitors. By taking these steps, you can make the product detail page on your Amazon product listings more engaging, increase customer trust and ultimately boost conversions.
Build Trust and Credibility
Giving customers a peek behind the scenes is a great way to build trust and credibility. Product highlights video can showcase your company culture, manufacturing process, and quality control standards. This helps potential customers feel more connected to your brand and confident in their purchasing and purchase decision made.
Need a constant flow of social media content?
Our team also specializes in crafting engaging social media videos that will help your brand stand out from the crowd with vertical reels for TikTok and Instagram ad campaigns.
Frequently Asked Questions
What are Amazon Product Videos?
Product videos for an Amazon seller are short, visual representations of a product that provide potential customers with an overview of its features and benefits. These videos can be created by the Amazon seller or manufacturer and added to the Amazon listing. Customer reviews have shown this can increase customer engagement and lead to higher conversion rates.
Creating an Amazon product video allows businesses, brand owners, and entrepreneurs to showcase their products in a dynamic way, making it easier to understand what they offer. With various types of Amazon product videos available such as How-To Videos, Product Demos, Product Comparison Videos, etc., brand-registered sellers have multiple options for choosing how best to present their products.
Will Product Videos Boost Sales?
According to recent statistics, using these can add up to 9% conversion rates compared with listings without video. Additionally, these eye-catching visuals help improve customer trust and drive positive reviews for your business. By creating high-quality video content that highlights key selling points and appeals directly to potential buyers’ needs, registered brands can leverage this powerful tool towards boosting sales and conversions.
What is Amazon Video creation process?
Creating videos for Amazon involves 4 stages:
1. Concept Creation: In this stage, we work with you to develop the concept for your product video.
2. Scriptwriting: We create a script that effectively communicates your product’s features and benefits.
3. Video Production: We produce and edit the video using the latest equipment and software.
4. Final Delivery: We deliver the final product video to you in the format of the video type of your choice.
What's the cost to produce product video for Amazon?
We believe that pricing should be transparent and straightforward, without any hidden fees or extra charges.
We value our customers’ trust and we want to ensure that they know exactly what they are paying for. That is why we offer flexible custom packages tailored to different budget levels and business sizes.
Investing in high-quality videos can yield significant returns through increased sales and conversions. Our team of experts understands the importance of creating engaging ads that showcase your products in the best light possible. With our affordable pricing options, you can take advantage of the benefits of Amazon video without breaking the bank.
- Transparent pricing with no hidden fees or extra charges
- Flexible packages tailored to different budget levels and business sizes
- Investment in high-quality videos that can yield significant returns through increased sales and conversions