shopify product video production
Shopify Product Video: What & How

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January 19, 2023

Shopify allows users to put product videos alongside product images. Various online studies have suggested that Shopify product video tends to increase the conversion rate because the user is able to get the idea of the product in real-time. Also, product videos add the element of validation and authenticity to the product, thus increasing the likelihood of purchase. 

Why Should You Make a Product Video?

Online business has seen a surge in the past few years. When selling online, the goal is to attract consumers, and it takes a little something special to do that.

Product videos can be very effective. When it comes to Shopify, a video can help a product or service to reach the audience. This can also increase the conversion rate. If you add a video to a product page, you can optimize the conversion rate by 20%. Since the audience prefers to believe what it sees and grasp the minute details present in the video, that’s why you should use this technique for your videos.

How to Make a High-Quality Shopify Product Video?

The quality of the video can make or break your product, just as important as the product itself. Creating a great video is the first step in building a successful e-commerce website. With a great video, you’ll have a better chance of keeping the audience engaged and will be much more likely to succeed with your new online business venture. The context of the video should be entrancing to the viewers by relating to the lives of the viewers.

A solid and effective video strategy that fulfills the business needs should be developed and followed while creating your Shopify product video. Utilize every crucial tool for designing and editing the video. Make sure to first display your product and then demonstrate its effectiveness that makes a difference in the lives of the users. Go beyond and connect your audience with a story or the experience of the products.

It’s tempting to only focus on the technical element in a video, but we can do more than simply explain the technical aspect of the product; we can also tell the story of the product. We can explain the problem and solution, and we can demonstrate that the product works and looks great.

If you’re using video as part of a marketing strategy, you want to ensure that the videos you create are well-planned, creative, and focused on the specific business need they’re designed to address. Your brand or logo will separate you from all other competitors. If you desire to stand out from the crowd and make your product memorable and unique, so why not make it something that looks like no other?

Request Shopify Video Quote

 

AD.JUST  is a  Verified Amazon Ads Partner! AD.JUST has been verified as an Amazon Ads partner, and we’re excited to offer our clients video services for creating eCommerce product videos, brand videos, and explainers  for any e-commerce platforms.

 

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Tips on How to Make Amazing Shopify Product Video

 

Video is one of the most powerful forms of content because it’s so easy to share and consume. Videos are a great tool to help market your product and brand. People have strong emotional reactions to videos. It helps them remember information better, and it facilitates creating an engaging experience. Product videos are ideal for advertising your products online. They’re an effective way to get attention, generate more traffic to your website and increase your click-through rate.

It’s a good way to give customers an extra incentive to buy from you. Every company is trying to make its products look and sound more appealing. Back then, you had to put in a great deal of effort in terms of resources to get a perfect product video. Those days are gone. There are plenty of tools and tips available to guide you on how to create great product videos with limited resources.

Tips on creating relevant product videos:

  • Think about where and who you want to watch the video you’re creating and who needs to see it. You can use your product videos for multiple purposes. Rather than making one video and using it for multiple platforms like social media and websites, it’s always wise to create different videos for different platforms because each serves a different purpose.
  • Write a simple description of what you’re offering. Consistency is key. You’ll want to stick to the same visual style and make sure your videos are in sync. Learn from competitors and other brands in your industry. Check out their social media accounts, product pages and sites for more tips.
  • Fancy what style of video you are going to make? There are plenty of ways you can create a simple yet profound product video. Some most used styles are images clubbed together to make a sort of animation. Then there are vertical reel videos for Instagram and TikTok. Then there are UGC videos with customer testimonials and demonstration videos that elicit the product’s utility. Once you have clarity on the style of the video, you can then proceed with the content.
  • Lastly, you would need to sketch out a plan around the video. Grab a piece of paper and jot down a plan in pointers. Write down the script if necessary. If you’re planning to film the video on your own, finalize a location.
  • Once you’re done with the plan, it’s time to choose a good enough video editing software.

Where to Find the Best Shops for My Products on Sale Online?

 

There are multiple websites available to source products from. If you are starting from scratch, the first step would be to decide on what product niche you want to be in. After that, you are supposed to find suppliers that will provide you with products. Moving forward, it is also important for you to decide what is your target market geographically. This will help you to select suppliers nearest to your target market. This will reduce your shipping costs. Following are some websites to shop your products from:

·      DHGate

·      Banggood

·      DX

·      AliXpress

·      Taobao

·      Lightinthebox

·      Worldwide Brands

·      Salehoo

Amazon is another great alternative, but in terms of variety, range of products and prices, all of the websites mentioned would be definitely superior to Amazon. 

Examples of Great Shopify Product Videos

 

If you’re looking for ideas and inspiration to elevate your customers’ experience and attract more buyers toward your products, exploring Shopify product videos from established e-commerce businesses can trigger the creative spark you need to achieve your goal. Here are three great examples of Shopify product videos:

1.    Airrobo Humidifier How-to Video

It is often believed that how-to videos are only required for explaining to the customers how complex products are to be operated. But the reality is that video tutorials and instructional videos can be great for different sorts of products, including pharmaceuticals, beauty, and retail.

This how-to video of the Airrobo Humidifier is a simple yet useful video tutorial showing the product in action. This video effectively describes how a user can achieve the goal the product is designed to achieve.

2.    OBSIDIAN Glassware Product Video

While it may seem challenging to create an enticing Shopify product video for glassware, OBSIDIAN has perfectly developed a video to explain the features of its product. The video demonstrates the design and features of the OBSIDIAN Glassware in an elegant and captivating manner. The contrasting background and lively music take the video to a whole new level, leaving a lasting impression on the audience.

The video allows the customers to look at the product from different angles and exhibits in-depth details of the mountain imprinted design. The catchy graphics and classiness of the video is what sets it apart from others.

3.    Veken Wireless Meat Thermometer

Customers these days prefer to watch brief yet comprehensive product videos than read a lengthy manuscript to understand the specifications and use of the products. Veken has created this video keeping this in mind, adding an instructive element to the video.

What makes the video special is that it serves as a complete guide to the specifications of the product, along with instructions on how to use it. The video is well produced with the aim to highlight all the key features of the product in less than a minute. The content of the video is practical and informative, offering additional and free value to the customers.

Shopify-Based Store or Amazon Store?

Amazon and Shopify are different platforms built for more or less the same function, i.e., selling goods online. Both have their own pros and cons and somewhat differ in how they allow users to present their products to customers. Though Amazon has a huge audience, it is, at the end of the day, a marketplace, a consolidation of hundreds of thousands of products. There’s probably one major downside to Amazon, which is a massive one. It is that your products will be competing with tons of different products in terms of price, reviews, data and everything else that is visible to the customer. Another thing is that you are partly in control of your business since amazon is involved with the fulfillment.

With Shopify, you have the freedom to portray your product the way you want to. It allows one to create a brand, a story. It also solves the problem of your products competing against the world because only your products are at the forefront of your store. You can set the price and justify it with exquisite branding and superb quality. Also, it allows you to be in full control of your business. From sourcing the product to shipping and providing after-sale service, you are the driving seat for your business. 

Facebook/Instagram as Online Selling Tools

Plenty of businesses are now using both Facebook and Instagram to sell online. Why is that so is because of the reach of these channels and the amount of time users are spending on these channels. Another important aspect is the option of a different set of features both these channels offer to businesses, like Facebook pages, where businesses basically sell. It allows businesses to put visual content and spend money to increase the traction of business. 

Having said that, these channels do have their own downsides. Number one would be the scaling factor, which is that you can only use these channels to grow up to a certain limit after a certain time you’re supposed to have a website. That is because once your customer base and product catalog start growing, you will have to use different features to make your business look like its authentic. Also, various studies have proven that users online are more likely to buy from a website than a mere Facebook/Instagram page. 

When it comes to bringing your brand's presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

1.What are the Benefits of Creating Video for Small Business?

Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:

 

  • Videos are the most alluring form of content
  • They can engage your potential customers on social media
  • You can have access to mobile users through marketing videos
  • They can enhance SEO, conversion, and sale of your products
  • You can boost return on investment with less expenditure on ads
  • They can help you earn customers’ trust and loyalty
  • They can educate and motivate your potential customers

2. What Type of Videos Can You Create?

It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

  • Brand Introduction or Story Videos

The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

  • Product Videos

The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

  • Educational Videos

Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

  • Social Proof Videos

This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

3. Small Business Video Examples

 

Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

  • WARE Company Introduction Video

This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

  • Tiny Mobile Robots Small Business Testimonials 

A product review based on the current client testimonials. Documentary-style interview and aerial footage.

Produced by AD.JUST Production

  • Humidifier Explainer Educational Video

If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

Produced by AD.JUST Production

 

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AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

Fill the request and we will get in touch within 24 hours!

Or email us: getquote@adjustproduction.com

 

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4. How to Use Video Marketing to Promote Your Business? 

Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:

 

  • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
  • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
  • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
  • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
  • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

5. How to Get Started with Making a Video?

Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

  • Define Your Goals

The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

  • Increase brand awareness through storytelling
  • Boost sales through product videos
  • Build reliability through social proof videos
  • Educate your buyers through educational videos

These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

  • Brainstorm for Ideas

The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

  • Write a Script

Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA's (call-to-action), product features, etc.

    • Choose a Location

    Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

    • Contact local Video Production Teams

    Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

    6. Best Practices and Guidelines for Creating a Successful Video Campaign

     

    After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

    • Share on Social Media

    Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

    • Use Video on Landing Page

    You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

    If you’re a new small business, you can use our Start page to create a mobile landing page. It's easy to link to your favorite videos from YouTube on your page. Just click "Create Video" on the video's player and select "Link to YouTube video.

    • Work with Influencers

    Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

    If you're just starting out and you're looking to work with influencers, look to work with micro-influencers because they're often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

    • Use Paid Social Advertising

    Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.

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