video creation for social media, create social media video, social media video pricing, Tik tok video production, instagram video production, video production for social media, social media video production
Social Media Video in 2023: The Future of Marketing

 BLOG

November 8, 2022

It’s no secret that video is one of the most popular forms of content on social media. In fact, according to a recent study, 78% of people say they’ve watched a brand’s content in the last week. With numbers like that, it’s no wonder that social media platforms are making video a priority.

Marketers have long known the power of video. It’s an engaging, dynamic medium that can be used to tell stories, showcase products, and deliver messages in a way that is attention-grabbing and memorable. In recent years, we’ve seen a shift towards social media video as more and more platforms embrace native video content. As we move into 2023, it’s clear that the trend is here to stay – and it’s only going to become more important for marketers. Here’s what you need to know about social media video in 2023.

Live Video

One of the biggest trends in social media video is live video. Live video allows brands to connect with their audiences in real-time, which creates an intimate and authentic connection. Live video is also unedited and unscripted, which gives it a sense of immediacy and urgency that other types of videos lack.

While live video is already popular, it’s only going to become more so in the next few years. In fact, 82% of internet users say they would rather watch a live video than read a blog post, and 80% say they would rather watch a live video than read a social media post.

Live video is another trend that’s been on the rise in recent years, and it’s one that’s likely to continue. As platforms make it easier for users to go live and as internet speeds increase, we’re going to see more and more people sharing live videos on social media. This type of content is especially popular with younger users, so we’re likely to see a lot more of it in the coming years

More User-Generated Content

Another trend that’s on the rise is user-generated content (UGC). It is any type of content—text, images, videos, etc.—that is created by users instead of brands. UGC is often seen as more authentic and trustworthy than traditional marketing materials because it comes from real people who have firsthand experience with the product or service.

According to eMarketer, UGC will account for 30% of all online activity by 2023. That number is only going to increase as more brands realize the value of UGC and start incorporating it into their social media strategies.

As technology becomes more and more accessible, we’re likely to see even more user-generated content on social Platforms like TikTok have already shown us just how popular this type of content can be. And we’re likely to see even more platforms emerge that are built around user-generated content, giving people even more opportunities to create and share videos.

UGC provides valuable insights into customer behavior and preferences, and can be a powerful marketing tool for e-commerce businesses. For example, Amazon uses it to help shoppers make informed purchasing decisions. In addition to product reviews, Amazon also displays customer photos and videos in its product listings.

This UGC helps potential buyers to see the products in use, and provides valuable insights into how the products perform in real-world settings. It can also help to build trust between businesses and their customers. When customers see that a business is receptive to feedback and willing to display reviews, it instills confidence in the company and its products. As a result, it can be a win-win for both businesses and consumers.

Request Social Media Video Quote

 

In AD.JUST we make creative visual content that is fun and engaging to watch. Our vertical format is perfect for Instagram and TikTok Reels and Stories, and we produce new content all the time so you can keep your followers engaged.

Request social media video quote, our team of experts are waiting to hear from you!

 

[contact-form-7 id=”67461″ title=”Contact form 1″]

Vertical videos for TikTok and IG

One of the biggest trends we’re seeing in social media video in 2023 is the rise of vertical format. As people consume more and more content on their mobile devices, there has been a shift towards videos that are optimized for viewing on a small screen. This means that traditional 16:9 widescreen pieces are no longer as effective as they once were.

TikTok reels and Instagram stories have led the charge, with people flocking to these platforms to consume content that is easy to digest and doesn’t require them to rotate their phones. While some traditionalists have decried this trend, there’s no denying that vertical videos are here to stay. And there’s actually a lot to like about them.

For one thing, they make it easy to record hands-free footage. They also provide a more immersive experience for viewers, who can focus on the content without distractions. And let’s not forget that they’re simply more convenient to consume on our phones. In a world where we’re constantly on the go, it’s hard to beat the convenience of vertical videos.

Vertically-oriented videos take up less space on a mobile device screen, making them more likely to be watched all the way through. They also feel more personal and intimate, which is perfect for building relationships with customers and prospects. If you want your videos to be seen by as many people as possible in 2023, make sure they’re vertical.

Closed captions

Another big trend we’re seeing is the use of subtitles and closed captions on your visual content. This is especially important if you’re targeting international audiences or people who are viewing your videos without sound – for example, if they’re watching on public transport or in a place where they can’t turn the volume up. Adding subtitles or closed captions will ensure that everyone can understand and enjoy your videos, no matter where they are or what environment they’re in.

Better Quality iPhone Videos

As phone cameras continue to get better and better, we’re going to see a corresponding increase in the quality of videos on social platforms. This trend is already underway; just take a look at the difference between the videos being shared on social platforms today and those from just a few years ago. The increase in quality is only going to continue, meaning that social media videos are only going to get better and better.

iPhone videos have come a long way in recent years. The iPhone 7 Plus, for instance, features two cameras, one of which is a telephoto lens that allows for up to 2x optical zoom. This means that iPhone users can now capture high-quality close-up shots and videos without having to carry around a separate camera. The iPhone 7 Plus also features optical image stabilization, which compensates for hand movement when taking videos.

In addition to the hardware improvements, the software that powers the smartphones’s camera has also gotten better in recent years. Apple has added new features like video stabilization and slow-motion video capture, and the latest models can even shoot 4K video. All of these improvements have made it possible to capture better quality video with an iPhone than ever before.

 Lastly, let’s mention the new lens kits compatible with smartphones. iPhone lenses are a type of accessory that can be attached to the iPhone to improve the quality of videos. There are many different types of iPhone lenses available on the market, including wide-angle lenses, telephoto lenses, and fish-eye lenses. Each type of lens offers different benefits and can help to improve the overall quality of iPhone videos. iPhone lens kits typically include a selection of different lenses, along with a case or mount that allows the user to attach the lenses to their iPhone. Lens kits can be a great way to improve the quality of iPhone videos and help iPhone users to get more creative with the smartphones videography.

Long Form Social Media Video

Finally, we’re also seeing a trend towards longer online formats. In the past, most videos on social platforms were around 15-30 seconds long – but that’s starting to change. As platforms like YouTube and Facebook continue to invest in long-form content, we expect to see more brands producing longer videos that tell stories, provide educational advice, or just offer an insight into what it’s like to work with them. If you want to stay ahead of the curve, start thinking about how you can produce longer videos that will keep viewers engaged from beginning to end.

When it comes to bringing your brand's presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

1.What are the Benefits of Creating Video for Small Business?

Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:

 

  • Videos are the most alluring form of content
  • They can engage your potential customers on social media
  • You can have access to mobile users through marketing videos
  • They can enhance SEO, conversion, and sale of your products
  • You can boost return on investment with less expenditure on ads
  • They can help you earn customers’ trust and loyalty
  • They can educate and motivate your potential customers

2. What Type of Videos Can You Create?

It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

  • Brand Introduction or Story Videos

The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

  • Product Videos

The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

  • Educational Videos

Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

  • Social Proof Videos

This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

3. Small Business Video Examples

 

Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

  • WARE Company Introduction Video

This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

  • Tiny Mobile Robots Small Business Testimonials 

A product review based on the current client testimonials. Documentary-style interview and aerial footage.

Produced by AD.JUST Production

  • Humidifier Explainer Educational Video

If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

Produced by AD.JUST Production

 

Get Your Small Business Video!

 

AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

Fill the request and we will get in touch within 24 hours!

Or email us: getquote@adjustproduction.com

 

[contact-form-7 id="67461" title="Contact form 1"]

4. How to Use Video Marketing to Promote Your Business? 

Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:

 

  • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
  • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
  • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
  • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
  • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

5. How to Get Started with Making a Video?

Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

  • Define Your Goals

The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

  • Increase brand awareness through storytelling
  • Boost sales through product videos
  • Build reliability through social proof videos
  • Educate your buyers through educational videos

These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

  • Brainstorm for Ideas

The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

  • Write a Script

Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA's (call-to-action), product features, etc.

    • Choose a Location

    Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

    • Contact local Video Production Teams

    Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

    6. Best Practices and Guidelines for Creating a Successful Video Campaign

     

    After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

    • Share on Social Media

    Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

    • Use Video on Landing Page

    You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

    If you’re a new small business, you can use our Start page to create a mobile landing page. It's easy to link to your favorite videos from YouTube on your page. Just click "Create Video" on the video's player and select "Link to YouTube video.

    • Work with Influencers

    Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

    If you're just starting out and you're looking to work with influencers, look to work with micro-influencers because they're often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

    • Use Paid Social Advertising

    Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.

    [/et_pb_post_content]

    SHARE

    [ssba-buttons]

    Yana

    Yana

    [/et_pb_column][/et_pb_row]

    In the same category

    [/et_pb_section]