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TikTok Video Advertising. Why is TikTok Good for Marketing?

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November 29, 2022

It’s safe to say that there is hardly anyone who isn’t familiar with TikTok these days. This video-sharing app has rapidly taken the online world by storm and has become the fastest-growing social media platform. As we know that sound and visuals have a profound impact on the modern world, and numerous brands are using this network as marketing strategies to promote their products and services. It doesn’t only facilitate brands on TikTok to get into action but also to boost their sales through TikTok video advertising. A lot of brands have achieved success through a TikTok marketing agency by offering access to potential customers that other social media platforms may not provide. This is because this social channel offers relatively more exposure, innovation, and creativity.

Besides being a favorite of most teens, this network has risen as a powerful tool that can help you establish an effectual presence of your brand there. Read on to learn how TikTok marketing can be used to your advantage and how you can set up a successful brand on this app.

How popular is TikTok and What’s its Future?

Before choosing it for your brand, it’s important to know the facts and figures describing the popularity of this app. As published by eMarketer Daily Newsletter, this platform is expected to outshine YouTube and other platforms during the current year for average time spent on social media per day by US users.

tiktok video advertising

A survey by the Insider Intelligence suggested that around 50% of the United States generation Z and 38% of adults, in general, make a purchase through social media. 12% of generation Z and millennials used this Tiktok for buying purposes, which puts it at the top after Facebook and Instagram. It’s expected that the number of buyers on this network will increase in the coming few years.

tiktok marketing agency

According to another estimate by eMarketer, looking at the growing popularity of this relatively new platform, US adults are estimated to spend 18.6% of their total social media time using this app in 2024, which shows a huge difference when compared to 4.5% in 2019. 

tiktok for brands marketing

It is predictable to outdo Pinterest this year by becoming the preferred buying medium for 23.1% of US social commerce customers, with Facebook and Instagram still taking precedence.

A report by Jungle Scout proposed that 11% of US buyers opt for the app to start their search while shopping online. It is working on improving its e-commerce search effectiveness to correspond to this behavior of the consumers. Businesses that are not using TikTok video advertising are falling behind in catering to the needs of these buyers. 

tiktok purchase e-commerce trends

What is a TikTok Video Marketing?

As the name suggests, TikTok video marketing is a method of advertising products, services, or content to gain more customers. It utilizes a careful and organized process to promote businesses by creating captivating video content. Different marketing strategies are used for this purpose, which focuses on creating organic and trend-driven content, adding popular and discoverable hashtags to the caption, and getting help from influencers for promotional campaigns for the brand.

 

These strategies are useful in designing 15-60 second long videos that are generally tutorials, dance videos, comedy skits, lip-syncing videos, and a lot more. These entertaining videos have a high chance of going viral because of the app’s high reach, making it a marketing haven for businesses

Why Should You Use a TikTok Marketing Agency?

A TikTok marketing agency is a fast-developing community of companies that are dedicated to assisting brands and marketers in tapping into their creativity and expanding their business through this forum. A TikTok marketing agency encompasses qualified professionals who are good at creating, measuring, and implementing vertical ad to appeal to and inspire potential buyers.

Those agencies can also help with better editing of the videos using fun effects, filters, music overlays, etc. Moreover, they can aid in improving the efficacy of the content by integrating it with other social media networks. In essence, this should be  your skilled partner in helping you create a catchy promotion campaign using video content.

 

AD.JUST PRODUCTION is a video agency that has helped many eCommerce brands to start their advertising in Tiktok with viral vertical videos. We are a team of experienced specialists who can produce high-quality videos that convert.

tiktok video advertising
tiktok video marketing agency

Why Should You Use TikTok Video Advertising?

With the ever-increasing popularity of this app, it is now ranked among the top online platforms that allow a brand on TikTok to express its creativity. This is the reason this app is now considered one of the essential marketing tools by businesses. The sections below will help you understand why TikTok video production for brands is the right option for your business:

 

  • Easier Marketing

If you’re not using this app as part of your marketing strategy, you’re missing out on a big time. The majority of its users are from the young population. You can connect and engage with the youth by creating videos that appeal to them.

TikTok video advertising for business is an inclusive online social media network for advertisers. It offers all the essential features and tools required for social media video production, TikTok video ads particulary. You’ll be able to launch a successful marketing campaign that will deliver results.

Using the features available for business accounts, you can create an ad or set a budget, find the best audience, evaluate data, create videos, and much more. TikTok allows brands to try out new ideas and find out which ones work best with their potential customers. You can also use a TikTok marketing agency to do all the work for you.

 

  • Re-Invent Influencer Marketing

TikTok video advertising has gained the significance of headquarters for social media influencers who can increase engagement on your account. It’s no secret that many people like to follow what others do. When you share something, they feel compelled to see what else you’ve shared. The social media influencer market is an effective means of intriguing your audience’s interest in your brand.

An influencer may mention your products or services in a video, redirecting viewers to your account or ad. You can also ask them to post links to your website in the description of the video, which could stimulate people to visit the link. This will help you get more views and boost your sales. That’s how influential this app’s influencer marketing can be.

 

  • More Chances of Going Viral

As compared to other social media platforms, the algorithm of this app works differently to make a video viral. For instance, the Facebook algorithm focuses on showing your content to friends and family, which means that it prioritizes or ranks people and content that you already know. This one, on the contrary, isn’t about only reaching the people you know. It’s more related to surprising people and getting them to follow you.

Through TikTok video promotion, your content is a lot more likely to be viewed by an audience who has never seen it before. It indicates that your brand’s TikTok video ad has a higher chance of going viral, even if you don’t have plenty of followers on this site. You don’t need thousands or millions of followers to make your advertising a hit.

 

  • Range of Ad Options

When you have a brand on TikTok, it allows you to create a variety of ads, from short-form videos to longer-form videos to ads that look more like traditional commercials. You can design branded challenges for users that encourage them to participate. Make sure the challenges are something inventive and intriguing, so they have the potential to go viral and generate more publicity for your brand.

5 types of TikTok video ads you can create for your brand on it and drive more traffic include:

  • In-feed ads
  • Top-view ads
  • Brand Takeovers
  • Branded effects
  • Hashtag challenges

 

  • Target the Right Audience

It’s a no-brainer that when you are using TikTok video advertising, the key is to find the audience that matter to your brand. Like any other online marketing platform, TikTok can help you reach your target viewers and steer your ad campaign in the right direction. However, as mentioned earlier, the users are mostly from the young population. It may not prove to be your best bet if you are striving to reach an older audience. According to some surveys, around 60% of the users fall between the age group ranging from 16 to 24. If we increase the maximum age limit to 34, 80% of the users will fall within this range. Hence, be mindful that this platform is ideal if you’re aiming to target young users.

 

  • Edit Videos Like a Pro

Like any other social media network, you can get a lot of attention there. In fact, your content has more chances of going viral when you use TikTok video advertisement. However, you’ll need to establish a strong connection with your audience or create a strong theme to make your brand noticeable and famous. All this can be easy to achieve when you have a great video editor.

Since you need to create a short and fast-paced video for ads, it has a different format compared to other social media platforms. You can add music to your video ad and choose the best format that you want. You can also add stickers to your video and give it a unique look. It is also important to add filters. You can also add text to your brand’s video ad. Your video may go viral on social media platforms if it looks good.

 

  • People Buy What They See

Visuals have gained a massive reputation in the marketing world since there has been a shift in people’s preference for buying products or services via online photos and videos. What you choose to show to your potential buyers is a deciding factor in generating more sales and turning your new buyers into your brand’s loyal consumers. No matter if you choose brand takeovers, regular product videos, or ads to promote your products or services, you have a higher probability of people seeing and buying them.

Even though this platform has only been around for a couple of years, these users have made a big impact on social media marketing. Due to the product-generated marketing, trends have led to the emergence of the phrase “TikTok made me buy it.” This phrase is quite often used as a Hashtag for posting content on this platform too.

 

  • Hashtags Ignite Marketing Campaign

Hashtags are one of the imperative components of TikTok video advertising, as they have the ability to add life to your brand’s marketing campaign. They can be beneficial in driving organic traffic to your video and business account. Some of the effective ways of using hashtags to your advantage are:

  • First and most important step is to hunt for the top hashtags. You can do this by locating hashtags on the “discover” page on your brand’s account. Look for the hashtags that work for your brand or product/service and use them.
  • Take hints from the influencers to find out which hashtags are trending right now. Just copy those hashtags and add them to your video description to see their result.
  • If you can’t find trending hashtags, start by testing standard hashtags, such as #TikTokChallenge, #viral, and #love. Use these popular hashtags and check their effect.

 

  • Content-Focused Approach

Another major reason why you should consider using a vertical ad or hiring a TikTok marketing agency is that unlike other social media networks used for brand promotion, this platform is mainly driven by content. If you’ve been affiliated with the marketing field or have been getting professional help to advertise your products or services, you probably know the significance of content in marketing. The content-focused approach of this network is more likely to yield your desired outcomes and amp up your marketing output. This platform and its users admire entertaining and fun content instead of traditional ads.

Therefore, if you manage to hit the brief with innovative ideas and exciting content, nothing can stop your TikTok video promotion from going viral. Your aim should be to create and deliver content that the users wish to see, making sure you fulfill their needs. Viral ads will then be ranked on the “for you” page of users, enhancing the visibility of your brand.

 

  • Evaluate Analytics for Better Performance

Just like any other online platforms used by different brands to promote their products and services, such as YouTube, Instagram, and Facebook, TiktTok also lets you analyze the metrics and estimate how your creatives are performing. This will allow you to scrutinize the progress of your ad and make further decisions accordingly to boost your marketing efforts.

The readymade analytics can better enable you to come up with an effective content strategy and know what kind of content your audience is more interested in. However, this feature may only be available for pro account holders. The good news is that the “analytics” feature is absolutely free for pro accounts. Just activate this feature on your account and keep an eye on every critical detail related to your brand’s account, like visibility, content, and followers.

Bottom Line

Many businesses have successfully achieved their goals by using TikTok marketing because this platform offers various benefits that are not available on other forums. When utilized properly, TikTok video production for your brand can build an entirely new level of engagement with potential clients.

Marketing there is an effective way of enabling your brand to deliver its content in a natural, genuine, and enjoyable manner. People these days prefer less formal and authentic video marketing, making TikTok video advertising an excellent option for brands. A TikTok video ad for promotion can increase your reach to the clientele by boosting your exposure, which is a lot more likely to help them know more about your brand, buy from it, and stay with your brand.

TikTok Video Production

 

In AD.JUST we make creative social media videos that are fun and engaging to watch. Our vertical formats is perfect for e-commerce barnds, and we produce new content all the time so you can keep your followers engaged.

Request custom quote, our team of experts are waiting to hear from you!

 

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When it comes to bringing your brand's presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

1.What are the Benefits of Creating Video for Small Business?

Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:

 

  • Videos are the most alluring form of content
  • They can engage your potential customers on social media
  • You can have access to mobile users through marketing videos
  • They can enhance SEO, conversion, and sale of your products
  • You can boost return on investment with less expenditure on ads
  • They can help you earn customers’ trust and loyalty
  • They can educate and motivate your potential customers

2. What Type of Videos Can You Create?

It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

  • Brand Introduction or Story Videos

The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

  • Product Videos

The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

  • Educational Videos

Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

  • Social Proof Videos

This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

3. Small Business Video Examples

 

Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

  • WARE Company Introduction Video

This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

  • Tiny Mobile Robots Small Business Testimonials 

A product review based on the current client testimonials. Documentary-style interview and aerial footage.

Produced by AD.JUST Production

  • Humidifier Explainer Educational Video

If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

Produced by AD.JUST Production

 

Get Your Small Business Video!

 

AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

Fill the request and we will get in touch within 24 hours!

Or email us: getquote@adjustproduction.com

 

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4. How to Use Video Marketing to Promote Your Business? 

Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:

 

  • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
  • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
  • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
  • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
  • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

5. How to Get Started with Making a Video?

Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

  • Define Your Goals

The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

  • Increase brand awareness through storytelling
  • Boost sales through product videos
  • Build reliability through social proof videos
  • Educate your buyers through educational videos

These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

  • Brainstorm for Ideas

The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

  • Write a Script

Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA's (call-to-action), product features, etc.

    • Choose a Location

    Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

    • Contact local Video Production Teams

    Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

    6. Best Practices and Guidelines for Creating a Successful Video Campaign

     

    After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

    • Share on Social Media

    Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

    • Use Video on Landing Page

    You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

    If you’re a new small business, you can use our Start page to create a mobile landing page. It's easy to link to your favorite videos from YouTube on your page. Just click "Create Video" on the video's player and select "Link to YouTube video.

    • Work with Influencers

    Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

    If you're just starting out and you're looking to work with influencers, look to work with micro-influencers because they're often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

    • Use Paid Social Advertising

    Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.

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