successful kickstarter videos 2023
9 vital video tips on successful Kickstarter videos for 2023


June 19, 2023

The most important part of a successful Kickstarter video.

It’s not the fancy equipment or the production value to have a successful Kickstarter videos in 2023. It’s the ability to connect with your audience and get them invested in your project. With the rise of crowdfunding, there are more and more projects competing for attention on platforms like Kickstarter. That’s why it’s crucial to make sure your video stands out and captures the attention of potential supporters.

To help you create a winning Kickstarter campaign video, we’ve compiled 9 vital tips to keep in mind for 2023:

1. Keep the video length short and sweet. Attention spans are short, so aim for a video that’s no longer than 3 minutes.

2. Start with a strong hook. Grab the viewer’s attention from the beginning and make them want to keep watching.

3. Tell a story. People connect with stories, not simple video, so use your video to tell the story of your project and its impact.

4. Show, don’t tell. Use visuals to demonstrate your product or project in action, rather than just talking about it.

5. Be authentic. Don’t try to be something you’re not. Be genuine and let your passion for your project shine through.

6. Use music wisely. Music can set the tone for your video, so choose something that complements the mood you’re trying to convey.

7. Include a call to action. Make sure to tell viewers what you want them to do next, whether it’s to pledge or share your project.

8. Make it shareable. Create a short video, that people will want to share

Should you, the creator, appear in your Kickstarter video?

Consider including yourself in the crowdfunding video. Seeing the face behind the project can help build trust and connections with potential supporters.

By following these tips, you’ll be on your way to creating a compelling Kickstarter video that captures the attention of potential supporters and inspires them to invest in your project. Remember, it’s not just about the fancy equipment or the production value – it’s about connecting with your audience and sharing your passion for your project. So, go ahead and create the great video now that will make your project stand out on Kickstarter and bring your vision to life!

successful kickstarter videos 2023

What is a good completion percentage for a Kickstarter campaign?

There’s no set completion percentage that guarantees a success rate for a Kickstarter video. However, it’s essential to keep in mind that attention spans are short, and viewers may lose interest if the video is too long, lacks a clear message, or fails to engage them emotionally. It’s best to aim for a video that’s no longer than 3 minutes and follows the tips mentioned above to create a powerful and compelling message that resonates with your audience. Ultimately, the full success rate of your Kickstarter campaign depends on various factors, including the quality of your video, the strength of your project, and your ability to connect with potential supporters.

What thumbnail should I use for my Kickstarter video?

Choosing the right thumbnail for your Kickstarter video is crucial. It’s the first thing people see when they come across your project, and it can make or break their decision to click and watch. Here are a few tips to help you choose the right thumbnail for your video:

1. Choose a high-quality image.

Make sure the thumbnail is clear, crisp, and visually appealing.

2. Use an image that accurately represents your project.

The thumbnail should give potential supporters an idea of what your project is about and an idea of what they can expect to see in the video.

3. Include text or graphics if possible.

Adding text or graphics to your thumbnail can help make it more eye-catching and informative.

4. Avoid using clickbait.

Don’t use misleading or sensationalized images to try to get people to click on your video. It’s not only dishonest, but it can also turn people off from your project.

By following these tips, you can create a thumbnail that attracts potential backers, accurately represents your project, and encourages people to watch your video and support your campaign.

How do you hook people early on?

The first few seconds of your Kickstarter video are crucial in capturing the attention of your potential backers. Here are some tips to help you hook people early on:

1. Start with a strong opening. Use a powerful statement, an emotional appeal, or a striking visual to grab the viewer’s attention right away.

2. Keep it short and sweet. Remember, attention spans are short, so make sure your opening is no longer than 10-15 seconds.

3. Introduce yourself and your project. Give viewers a brief overview of what your project is about and why it matters.

4. Show, don’t tell. Use visuals to help tell your story and demonstrate the impact your project will have.

By hooking people early on, you can keep them engaged and interested in your project throughout the rest of your Kickstarter video, ultimately increasing the chances of them becoming a backer.

How long should a Successful Kickstarter video be?

When it comes to the length, less is often more. While there is no set rule, most successful crowdfunding videos that are between 2-4 minutes long. Here’s why:

1. Attention spans are short. People are more likely to watch a shorter video all the way through than a longer one.

2. Keep it focused. By limiting the length of your video, you can focus on the most important aspects of your project and avoid rambling or going off-topic.

3. Respect your potential backers’ time. Keep in mind that people may be browsing multiple campaigns, so you want to make sure your video doesn’t take up too much of their time.

Ultimately, the goal of your Kickstarter campaign is to inspire people to support your project. By keeping it short and focused, you can increase the chances of them watching your entire video and becoming a backer.

successful kickstarter videos length

Other Kickstarter video tips

Now that you know the importance of hooking people early on and keeping your video concise, here are some additional key tips for creating successful Kickstarter videos:

1. Show your passion. Let your enthusiasm for your project shine through in your video. People are more likely to support a project that the creator is truly passionate about.

2. Be authentic. Don’t try to be something you’re not. Be honest and genuine in your video, and it will be more relatable to viewers.

3. Use music wisely. Music can help set the tone for your video but be sure to choose something that fits the mood of humorous video and doesn’t distract from the message you’re trying to convey.

4. Include a call to action. Be sure to ask viewers to back your project and include a link to your Kickstarter campaign page.


By following these tips, you can create many successful videos that are engaging, inspiring, and ultimately leads to the success of your campaign. So get out there and start creating a killer Kickstarter video!


How to work with the comments section

Once your Kickstarter campaign is live, you can expect to receive comments from potential backer backers. It’s important to engage with these comments and answer any questions they may have. Here are some tips for working with the comments section.

1. Respond promptly. When someone leaves a comment, try to respond as soon as possible. This shows that you are engaged and interested in your backers’ opinions.

2. Be courteous. Even if someone leaves a negative comment, it’s important to respond in a respectful and professional manner. Remember, your responses are public and can be seen by anyone.

3. Address concerns. If someone expresses a concern or asks a question, be sure to address it in your response. This can help alleviate any doubts potential backers may have.

4. Use the comments to your advantage. The comments section on crowdfunding videos can also be a great way to get feedback on your project. Pay attention to what people are saying and use their feedback to improve your crowdfunding campaign.

By engaging with your potential backers in the comments section, you can build a community around your project and increase your chances of success. So don’t be afraid to jump in and start a conversation!

How can I make a professional-looking Kickstarter video on a budget?

Are you planning to kickstarter campaign video or launch a Kickstarter campaign, but you’re worried about the high costs of producing a professional-looking video? Don’t worry, you don’t have to break the bank to create engaging, fun and persuasive Kickstarter videos. Here are some tips to help you make a professional-looking video on a budget:

1. Plan your video:

Before you start shooting your video, make sure that you have a clear idea of what you want to convey to your potential funders. Create a script, and plan the visuals background music that will accompany it. This will help you save time and money during the filming process.

2. Use a quality camera:

You don’t need to invest in an expensive camera to create a professional-looking video. Many smartphones have high-quality cameras that can produce great footage. Alternatively, you can borrow or rent a camera from a friend or a local production company.

3. Choose the right location:

The right location can make all the difference in your video. Choose a location that is relevant to your project and visually appealing. A cluttered or poorly lit location can detract from the message you’re trying to convey.

4. Keep it short and sweet:

The attention span of potential funders is limited, so keep your video short and to the point. Aim for a video that is between 2 and 3 minutes long.

5. Hire professional kickstarter producers:

Adding visuals and graphics to your video can help break up the monotony of talking heads and keep your viewer engaged.

AD.JUST PRODUCTION is a video agency that has helped many brands to create successful Kickstarter videos! We are a team of experienced specialists who can produce high-quality videos that convert.

kickstarter promotional video Production company business video marketing

How can I promote my Kickstarter videos to reach a wider audience?


Congratulations on creating a Kickstarter campaign! Your video is the most powerful tool you have to attract potential funders, and it’s essential to promote it to reach a wider audience. Here are some tips to help you get the word out:

1. Share your video on social media platforms:

Social media is an excellent way to promote your Kickstarter videos. Share it on your personal and business social media pages. Encourage your followers to share the video, too. You can also use paid promotions on social media to reach your target audience.

2. Reach out to bloggers and influencers:

Search for bloggers and influencers in your niche and reach out to them. Ask them to share your video with their followers. In return, you can offer them a preview of your product or service.

3. Join Facebook groups:

Join Facebook groups related to your niche and share your video with the group. You can also ask the group members to share your video with their followers.

4. Utilize your email list:

Send a newsletter to your email list with a link to your Kickstarter videos. Encourage your subscribers to share it with their friends and family.

5. Create a press release:

Write a press release about your Kickstarter campaign and send it to relevant news outlets. You can also create a media kit with your video, images, and other information about your crowdfunding campaign.

6. Use Google Ads:

Use Google Ads to target keywords related to your niche. This way, when someone searches for those keywords, your ad will appear

Bottom line

Invest time, effort, and funds in creating a high-quality, compelling video that tells your story and showcases your product’s features. Keep it short, visually engaging, and authentic to connect with your audience and inspire them to back your project. With these tips in mind, you can create successful Kickstarter videos that stand out and helps make your project a reality!

When it comes to bringing your brand's presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

1.What are the Benefits of Creating Video for Small Business?

Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:


  • Videos are the most alluring form of content
  • They can engage your potential customers on social media
  • You can have access to mobile users through marketing videos
  • They can enhance SEO, conversion, and sale of your products
  • You can boost return on investment with less expenditure on ads
  • They can help you earn customers’ trust and loyalty
  • They can educate and motivate your potential customers

2. What Type of Videos Can You Create?

It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

  • Brand Introduction or Story Videos

The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

  • Product Videos

The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

  • Educational Videos

Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

  • Social Proof Videos

This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

3. Small Business Video Examples


Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

  • WARE Company Introduction Video

This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

  • Tiny Mobile Robots Small Business Testimonials 

A product review based on the current client testimonials. Documentary-style interview and aerial footage.

Produced by AD.JUST Production

  • Humidifier Explainer Educational Video

If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

Produced by AD.JUST Production


Get Your Small Business Video!


AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

Fill the request and we will get in touch within 24 hours!

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4. How to Use Video Marketing to Promote Your Business? 

Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:


  • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
  • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
  • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
  • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
  • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

5. How to Get Started with Making a Video?

Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

  • Define Your Goals

The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

  • Increase brand awareness through storytelling
  • Boost sales through product videos
  • Build reliability through social proof videos
  • Educate your buyers through educational videos

These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

  • Brainstorm for Ideas

The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

  • Write a Script

Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA's (call-to-action), product features, etc.

    • Choose a Location

    Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

    • Contact local Video Production Teams

    Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

    6. Best Practices and Guidelines for Creating a Successful Video Campaign


    After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

    • Share on Social Media

    Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

    • Use Video on Landing Page

    You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

    If you’re a new small business, you can use our Start page to create a mobile landing page. It's easy to link to your favorite videos from YouTube on your page. Just click "Create Video" on the video's player and select "Link to YouTube video.

    • Work with Influencers

    Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

    If you're just starting out and you're looking to work with influencers, look to work with micro-influencers because they're often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

    • Use Paid Social Advertising

    Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.







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