Are you looking to revamp your beauty brand’s marketing strategy? If so, then mastering the art of vertical videos and social proof is a must. With social media becoming an increasingly crucial part of e-commerce, incorporating compelling video content on platforms like Instagram and TikTok can help your brand stand out from the crowd.

In this blog post, we will explore why vertical videos are essential for your beauty brand and how you can create and promote them effectively.

Understanding the Power of Vertical Videos


Vertical videos are a powerful tool for beauty brands to engage with their audience on social channels. With the rise of mobile device usage, they have become more popular due to vertical format ability to fit perfectly onto smartphone screens.

Vertical videos are a powerful tool for beauty brands to engage with their audience, and using calls-to-action in your vertical video content strategy can increase conversation rates and boost engagement metrics.

Education is key when it comes to mastering vertical videos for your skincare brands’ marketing strategy, as Google reports that consumers want educational content from the beauty and cosmetic brands that they follow online. By creating informative and visually appealing vertical video content, you not only capture attention but also establish credibility within your industry niche. From sharing skincare tips or makeup tutorials to showcasing new beauty product purchases and launches, utilizing the power of vertical videos can help take your e-commerce business’s social media game up a notch.


Why Vertical Videos Are More Effective on Social Media Platforms

Vertical videos are a must-have in any social media video marketing strategy for beauty brands. With the majority of all content consumption happening on mobile devices, they take up more real estate on mobile screens and offer an immersive viewing experience without requiring viewers to rotate their phones. This means that beauty brands have a higher chance of capturing the attention with vertical video on a mobile devices compared to horizontal ones.

In addition, studies show that vertical videos have higher completion rates than horizontal ones, making mobile video perfect for including calls to action or educational content in your beauty brand’s content strategy.

Incorporating horizontal video can lead to increased engagement rates and better conversations about your products. Utilizing Google search data is essential as well as understanding what type of education they require before purchasing certain items from you – all important factors in the buying process for building trust with consumers and ensuring long-term loyalty toward your brand. 

The Science Behind Vertical Videos and User Behavior

Mobile users hold their phones vertically about 94% of the time, making it an essential aspect of any content marketing strategy. Neuroscience research shows that vertical videos trigger emotions faster than horizontal ones due to how our brains process visual information. As a result, viewers are more likely to engage with content that’s optimized for mobile devices.

With Google constantly updating its algorithms, beauty and cosmetics brand must adapt quickly if they want their content seen by the correct demographics. Vertical content that tells compelling stories and evokes emotion provides excellent opportunities for brands seeking new ways of standing out from competitors in the crowded online marketplace.


Using Vertical Videos to Tell Your Brand Story

Captivate your audience with a compelling opening shot or hook within the first few seconds of your social media video. With many viewers choosing to watch without sound, it’s crucial to use text overlays or captions if necessary. Incorporating calls-to-action at the end of your video is also essential for encouraging viewers to visit your website or follow you on social media.

Using vertical videos as part of an effective skincare brand content marketing strategy can help educate and inspire consumers about new products while creating conversation and building trust in your brand:

  • Use captivating opening shots/hooks
  • Include text overlays/captions
  • Incorporate calls-to-action
  • Educate and inspire consumers
  • Create conversation & build trust in the brand

AD.JUST PRODUCTION is a video agency that has helped many eCommerce brands to start their advertising in Tiktok with viral vertical videos. We are a team of experienced specialists who can produce high-quality videos that convert.

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Creating Compelling Vertical Videos for Skincare Brands

 To create engaging vertical videos for a skincare brand, start by identifying who you’re speaking to and crafting a storytelling strategy around their needs and desires. Whether it’s demonstrating skincare routine, how-to tutorials, or showcasing skincare products reviews from real people, make sure that the content speaks directly to your intended demographic.

The Importance of High-Quality Video Production

Investing in professional equipment and expertise, maximizing visual appeal with strong lighting and composition, and ensuring audio quality with clear sound recording are all crucial components of high-quality video production. In today’s fast-paced digital world, social media has become a primary platform for marketing your beauty products. With the rise of vertical content like Instagram and TikTok, it is essential to produce visually appealing content that engages this specific audience.

Professional equipment such as cameras, lenses, and lighting can elevate the overall quality. However, having access to top-of-the-line equipment is not enough if you lack expertise in using them effectively. Hiring professionals who have experience can help ensure that every element is properly considered during production.

Quality sound also plays an essential role in creating engaging content since unclear or muffled audio could distract from what you’re trying to convey.

Investing in high-quality video production ultimately pays off by increasing engagement rates among audiences on social media platforms where beauty and cosmetic brands thrive most prominently: Instagram & TikTok. By providing valuable educational or entertainment-focused content which appeals directly to consumers’ interests – this can be achieved more effectively than ever before!


Identifying Your Target Audience and Tailoring Your Message

Conducting market research is crucial in understanding your customers and their preferences. Collect data on your target audience’s age, gender, income level, interests, and geographical location. This will help you create buyer personas that represent the different segments of your audience. Personalizing communication for these personas ensures that they feel seen and understood by your own brand ambassadors.

Social media platforms offer valuable insights into engagement rates with particular content types or topics. Analyzing such metrics can guide adjustments to future video marketing campaigns. Remember to tailor strategies accordingly while considering what drives engagement among different audiences. Understanding how social media performs helps to optimize marketing channels and product promotion through vertical videos in a manner that resonates with the intended customers’ preferences and values.

Overall, taking time to understand who you are targeting when creating a social media video marketing campaign is fundamental to achieving impactful results for any E-commerce owner promoting beauty products or services online. Gathering accurate information about customer behavior guarantees essential customer feedback critical in delivering quality improvement upon consumer requirements for sustainable business growth over time as well as building long-lasting relationships based on trust between businesses and consumers alike.


Crafting a Storytelling Strategy for Your Vertical Videos

To make your beauty brand’s social media videos stand out, you need to create an opening sequence or introduction. Use visuals and music that capture the viewer’s attention in the first 5 seconds of the video. This will encourage them to keep watching, increasing engagement with your brand.

Incorporating an emotional appeal through testimonials, music selections or inspiring messages can also help connect viewers on a deeper level. But it is important not to forget about building tension and excitement over time by developing a narrative arch that keeps them engaged until the end of your message.

By incorporating these elements into your storytelling strategy as part of an effective social media marketing plan for e-commerce and online store owners, you can increase customer loyalty and drive sales growth.

Promoting Your Vertical Videos on Social Media


To promote them effectively, consider tailoring each video to the platform you’re posting it on. For example, Instagram Stories have different dimensions than TikTok reels, so make sure your content is optimized for each channel.

Paid promotions and influencer marketing with user-generated content can also help get your vertical video ads in front of a wider audience. Consider partnering with influencers or running paid ads to reach new customers who may not already follow your brand.

Finally, don’t forget to measure the success of your vertical video campaigns. Track metrics like engagement rates and click-through rates to see which types of content are resonating with your audience and adjust accordingly.


Optimizing Your Video for Each Platform


Understanding the specs and requirements of each social media platform is crucial to optimize your video for social media marketing. Tailoring your video content to match the specific audience on each platform will help you engage with them better. Using subtitles and captions to make your content more accessible can also increase engagement and reach a wider audience.


    • Use different aspect ratios based on the platform’s preferences (for example, Instagram Stories prefer 9: 16 while YouTube prefers 16:9).
    • Keep in mind the maximum length allowed by each platform.
    • Customization is key—adapt colors, fonts, images, and music according to the tone of voice.
    • Add subtitles or captions for viewers who watch without sound.




User-Generated Content and Influencer Marketing

Working with micro-influencers who can authentically promote your products is a powerful way to reach new audiences. By partnering with influencers that align with your brand’s values and niche, you can tap into their engaged follower base and drive organic traffic to your site or social media channels. These collaborations work best when beauty influencers truly believe in the product they are promoting, as this will come across as genuine to their audience.

User-generated content (UGC) can be a powerful tool to help your brand do just that. By leveraging the content created by your customers and social media influencers, you can create content that can increase engagement, build trust, and ultimately drive sales.

By partnering with influencers whose aesthetic and audience align with your brand, you can tap into their engaged follower base and drive traffic to your site. To ensure the most effective collaboration, it’s important to choose influencers who truly believe in your product and can promote it in a genuine way to their audience.

Measuring the Success of the Beauty Marketing



When utilizing social media ad targeting options, such as lookalike audiences, it’s important to focus on reaching those who are most likely to be interested in your skin care brand. By creating custom audiences based on previous customer behavior or interests related to beauty and cosmetic brands, you can ensure maximum impact from any paid promotions or ads you run alongside your vertical video content.



Gathering feedback from customers through surveys or user-generated content like reviews and testimonials allows you to gain insights into the customer journey and their experience with your brand. Use this information to improve future video campaigns and provide a better customer experience overall.

Engagement metrics

Tracking engagement metrics such as likes, comments, shares, and click-through rates (CTR) is crucial in measuring the success of your campaigns. These metrics help you understand your audience’s behavior towards your content and identify what works best for them. Analyzing conversion rates from your organic website traffic and social media traffic to sales on your website or e-commerce store is another way to see the impact of your efforts on revenue generation.

    • Track engagement metrics: likes, comments, shares, CTR
    • Analyze conversion rates from social media traffic
    • Gather feedback through surveys/user-generated content

Best practices for optimizing social media videos for a beauty brand

Social media has become a crucial platform for beauty brands to promote their products and connect with their target audience. Video marketing and influencer collaborations are two of the most effective strategies for beauty brands to optimize their online presence. Here are some best practices.

1. Use IG Stories:

IG Stories are an effective way to create engaging video content that disappears after 24 hours. Use the Stories feature to showcase your products, share behind-the-scenes content, and promote product reviews and tutorials.

2. Invest in influencer marketing:

Collaborating with influencers is a great way to reach a larger audience and build trust with potential customers. Partner with influencers who align with your brand values and have a strong presence online.

3. Focus on storytelling:

Storytelling is a powerful tool for creating emotional connections with your target audience. Create content that share the story behind your brand, the inspiration for your products, and how they can enhance the lives of your customers.

4. Create product reviews:

Product reviews are an effective way to showcase your products and build trust with your audience. Create honest and informative product reviews that highlight the benefits of your products.

5. Use calls-to-action:

Encourage your audience to take action by including a call to action in your content. This could be anything from asking them to visit your website, purchase a product, or follow your social accounts.

How can a beauty brand measure the success of its social media video marketing?

One of the most important metrics to track is engagement with existing audiences. Are people watching the videos? Are they liking, commenting, and sharing them? This will give you an idea of how interested your audience is in your content.

Another important metric is reach. How many people are seeing your videos? Are they being shared beyond your immediate followers? This will give you an idea of how much your content is being shared and how many people it’s reaching.

Ultimately, the goal of your video marketing strategy should be to increase sales. You can track this by including calls to action in your clips, such as links to your website or product pages.

Story views. You can track the number of views your stories are getting and see how many people are swiping up.

Overall, measuring the success of your video marketing strategy will depend on your specific goals and objectives. By tracking metrics like engagement, reach, and sales, you can get a better understanding of how effective your content is at engaging your audience and driving conversions.

Bottom Line

Vertical video is no longer just a trend, but a necessity in the world of digital marketing. Especially in the beauty industry, where visual content is crucial, mastering them can give your brand a competitive edge. 

Whether it’s through influencer collaborations, product reviews, Instagram stories or instagram reels to showcasing your products, using vertical videos can help you connect with your audience on a deeper level and drive more conversions.