Incorporating User-Generated Content (UGC) into your video marketing strategy can be a game-changer for e-commerce brands. It’s an authentic and cost-effective way to showcase your products, build brand trust, and engage with your audience. In this blog post, we’ll explore why UGC video production is crucial for your brand and how you can get started. Plus, discover AD.JUST video production services for social media platforms that can help take your brand to the next level!


What is UGC video content and why is it important?

UGC, or user-generated video content, refers to any form of media created and shared by consumers or users rather than brands. UGC video content includes everything from product reviews to unboxing videos and brand storytelling. It’s important for e-commerce brands because it allows them to create authentic connections with their audience while also increasing engagement and conversions.

One of the main benefits of UGC content is that it provides social proof, giving potential customers a glimpse into how others have used and benefited from your products. Additionally, UGC video ads can be repurposed across multiple channels such as social media platforms, website, or email campaigns making it a  affordable way of scaling a business.

Defining UGC content

User-generated content is defined as any type of content that is created and shared by consumers, rather than by the brand itself. In relation to video production, UGC involves videos made by customers showcasing their experiences with a product or service.

Types of user-generated video content include unboxing videos, customer testimonials, product reviews, try-ons, and tutorials. 

How UGC content differs from branded video content lies in the fact that it is not created or controlled by the brand. Instead, it relies on social media creators’ creativity and authenticity. This can result in more trust being built between consumers and brands due to the transparency offered through these types of videos.

    Why e-commerce brands should prioritize UGC

    The rise of social media and influencer marketing has revolutionized the way consumers interact with brands. As a result, e-commerce brands need to prioritize UGC in their marketing to stay competitive and provide better customer experience.

    Statistics show that user generated video content is highly effective in driving engagement, more traffic, and sales on e-commerce platforms.

    Here are some key reasons why e-commerce brands should prioritize user-generated videos:

    • Authenticity: Consumers trust other consumers more than they trust traditional advertising methods.
    • Higher engagement rates: Videos generate higher engagement rates than static images or text-based posts and increase sales.
    • Cost-effective: UGC is cost effective compared to creating professional video content from scratch.

    To put it simply, investing in UGC videos can help your business increase brand awareness and win over new users while retaining loyal customers..

    Benefits of UGC content for e-commerce brands

    Review videos can provide money and time-saving benefits for e-commerce brands. By utilizing user-generated content, businesses can save on production costs and focus their resources on other areas of growth. This approach also allows brands to showcase a “real” representation of their products by customers, providing a more authentic perspective that resonates with viewers.

    Incorporating UGC videos into your e-commerce brand’s social media strategy can help build trust and loyalty with customers, while also saving on production costs.


    In addition to cost savings, user-generated videos offers increased engagement, trust, and loyalty with your audience. Customers are more likely to engage with content created by fellow consumers rather than solely relying on branded messaging. Incorporating UGC videos into your marketing strategy builds trust within your community while also fostering brand loyalty through the involvement of other customers in the creation process.

    Examples of successful UGC video campaigns

    • Coca-Cola’s ‘Taste the Feeling’ campaign was a prime example of how user-generated content (UGC) can elevate an e-commerce brand’s marketing strategy. The company encouraged consumers to create content and share videos that captured their experience enjoying Coca-Cola products, resulting in over 5 million UGC submissions from all around the world. This led to a massive boost in engagement, conversion rates and brand loyalty, proving that UGC video ads have the power to connect with audiences on a deeper level.
    • Doritos’ annual “Crush the Super Bowl” contest is another great illustration of successful UGC campaigns. By offering cash prizes for fans who created the best Doritos-themed commercials, they generated excitement and involvement from their target audience while receiving high-quality content that could be used for future advertising efforts. As a result, Dorito’s sales skyrocketed during this period and it became one of America’s most popular snack brands.
    • Lululemon’s #thesweatlife campaign on Instagram showcases a good example of how UGC videos can enhance social media marketing significantly as well. The activewear retailer encouraged its customers to share workout videos using Lululemon products along with hashtag #thesweatlife which resulted in thousands of impressive fitness videos being shared every day across multiple platforms like Facebook or Instagram Stories, etc. It helped establish Lululemon as a leading provider of premium athletic wear by reinforcing its commitment to promoting fitness culture within society through user-generated content-based promotion strategies

    How to get started with UGC content marketing

    To get started, first, identify your customers and goals. Determine what kind of content would resonate with them and aligns with your overall brand message. Next, partner with influencers and creators to create user-generated content that meets those criteria. Make sure to communicate clear guidelines for the type of footage you’re looking for.

    Once you’ve collected enough material from creators, it’s time to start editing and producing your UGC videos. Keep in mind that authenticity is key when it comes to user-generated content, so try not to over-edit or manipulate footage too much.

    Finally, promote your UGC across all relevant social media channels, and track their success using metrics like engagement rates and conversions. Be prepared to adjust your strategy based on these results in order to maximize ROI for the future user-generated content campaigns.


    1. Identifying your target audience and goals

    Defining your demographics is the first step to creating an effective UGC video campaign. Consider factors such as age, gender, location, interests, and purchasing habits to get a clear picture of who your ideal customer is. Once you have identified it, set SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals for your campaign.

    <>Aligning UGC videos and images with your brand’s mission and values will help ensure that they resonate with your customers. It’s important to convey a consistent message across all channels while staying true to the core values of the brand.

    • Define your audience by demographics
    • Set SMART goals for UGC campaigns
    • Align UGC videos with brand mission/values


    2. Partnering with influencers and collecting content

    When it comes to partnering with influencers and collecting content, it’s essential to find the right influencers or creator that align with your brand. This can be achieved by researching their online presence, engagement rates, and audience demographics. Once you’ve identified potential partners, establish clear guidelines for content creation to ensure consistency and authenticity in their messaging.

    To incentivize creators participation, provide tangible rewards like discounts or exclusive access to new products/services. This will encourage influencers and creators to create high-quality videos that promote your brand’s values in an engaging way. By focusing on these key factors when working with influencers, you’ll be able to collect valuable content while also strengthening your brand image through authentic storytelling.


    3. Editing and producing UGC videos

    When it comes to editing and producing UGC videos, selecting the best user-generated clips is crucial in creating a final product that resonates with your audience. However, don’t forget about optimizing audio, lighting, and other technical aspects of footage to enhance its quality – this can make all the difference when it comes to engaging viewers and keeping their attention. By paying attention to these details during post-production, you’ll be able to create polished UGC videos that reflect positively on your brand image.

    4. Promoting and measuring the success of UGC ads campaigns

    To maximize your UGC campaign’s reach, distribute the videos across multiple social media platforms. This tactic increases brand exposure and helps attract potential customers who spend time on various social platforms. Additionally, leverage paid advertising to expand your reach even further by targeting users with specific demographics or interests.

    To measure the effectiveness of your video campaign, gather feedback from customers through surveys or reviews. These insights can help you gauge how well the content resonates with users and identify areas for improvement in future marketing campaigns too. Continuously measuring and analyzing these metrics will allow you to optimize your approach and ensure that each subsequent campaign is more effective than its predecessor.

    Now that you understand the importance of UGC content marketing, you may be wondering how to get started. One option is to work with a company that specializes in creating custom UGC packages using a network of influencers and brand ambassadors.

    At AD.JUST, we’ve built up a base of over 250 influencers who are passionate about our client’s products and services. We work with our UGC creators to create high-quality video content that showcases your products in a relatable and authentic way. 

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    How AD.JUST UGC video services can help your brand?

    We can help your brand tap into the power of user-generated content. Our team will work with you to create authentic videos that showcase your products or services via honest product reviews. By using real stories, leveraging social media platforms, the creativity and authenticity of real people, our UGC videos can help build brand awareness, trust in your brand and drive conversions.

    By working with us, e-commerce brands can leverage the power of user-generated content through visually stunning videos created by a network of skilled influencers and creators.

    Our services


    of working with our team.

    Our team at AD.JUST provides several benefits when it comes to producing high-quality UGC videos for your brand and social media platform.

    250+ Selected Creators

    you’ll have access to a diverse pool of talented creators that can deliver fresh and unique content with their own perspectives. 

    Creative Control

    Our team offers expert guidance on crafting compelling user-generated content that resonates with your potential customers  in social media.

    In-house Video Editing

    we ensure that the final product is a high-quality video that aligns with your brand’s values and messaging. Plus as many hooks as you need!

    Custom Packages

    Our custom UGC video package options give you the flexibility to choose the level of service that best fits your needs. We have the expertise to create compelling content that aligns with your goals. 

    Our creative process


    User-generated content strategy

    Our team brainstorms content marketing creative ideas that align with your vision and produce a unique social media concept.


    Once the concept is finalized, we move on to the video shoot planning and coordination phase and assigning tasks to the selected creators.


    Post- Production

    Our expert editors  polish up raw footage into a polished final product ensuring that it fits perfectly into any ads campaign or promotional strategy.

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    Our team will help you create authentic content aligned with your marketing goals while ensuring optimal reach and engagement of consumer-generated content across all social media platforms. With customized UGC video packages available as per client requirements, we are committed to delivering successful outcomes for your product or service!

    And with client success stories across multiple industries, you can trust us to deliver results for your e-commerce brand.