Why UGC Video Production is Crucial for E-Commerce Brand

ugc video production, user generated video content

Why UGC Video Production is Crucial for Your Brand and How to Get Started

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June 1, 2023

Incorporating User-Generated Content (UGC) into your video marketing strategy can be a game-changer for e-commerce brands. It’s an authentic and cost-effective way to showcase your products, build brand trust, and engage with your audience. In this blog post, we’ll explore why UGC video production is crucial for your brand and how you can get started. Plus, discover AD.JUST video production services for social media platforms that can help take your brand to the next level!

What is UGC video content and why is it important?

UGC, or user-generated video content, refers to any form of media created and shared by consumers or users rather than brands. UGC video content includes everything from product reviews to unboxing videos and brand storytelling. It’s important for e-commerce brands because it allows them to create authentic connections with their audience while also increasing engagement and conversions.

One of the main benefits of UGC content is that it provides social proof, giving potential customers a glimpse into how others have used and benefited from your products. Additionally, UGC video ads can be repurposed across multiple channels such as social media platforms, website, or email campaigns making it a affordable way of scaling a business.

Defining UGC content

User-generated content is defined as any type of content that is created and shared by consumers, rather than by the brand itself. In relation to video production, UGC involves videos made by customers showcasing their experiences with a product or service.

Types of user-generated video content include unboxing videos, customer testimonials, product reviews, try-ons, and tutorials.

How UGC content differs from branded video content lies in the fact that it is not created or controlled by the brand. Instead, it relies on social media creators’ creativity and authenticity. This can result in more trust being built between consumers and brands due to the transparency offered through these types of videos.

Why e-commerce brands should prioritize UGC

The rise of social media and influencer marketing has revolutionized the way consumers interact with brands. As a result, e-commerce brands need to prioritize UGC in their marketing to stay competitive and provide better customer experience.

Statistics show that user generated video content is highly effective in driving engagement, more traffic, and sales on e-commerce platforms.

Here are some key reasons why e-commerce brands should prioritize user-generated videos:

Authenticity: Consumers trust other consumers more than they trust traditional advertising methods.
Higher engagement rates: Videos generate higher engagement rates than static images or text-based posts and increase sales.
Cost-effective: UGC is cost effective compared to creating professional video content from scratch.

To put it simply, investing in UGC videos can help your business increase brand awareness and win over new users while retaining loyal customers..

Benefits of UGC content for e-commerce brands

Review videos can provide money and time-saving benefits for e-commerce brands. By utilizing user-generated content, businesses can save on production costs and focus their resources on other areas of growth. This approach also allows brands to showcase a “real” representation of their products by customers, providing a more authentic perspective that resonates with viewers.

Incorporating UGC videos into your e-commerce brand’s social media strategy can help build trust and loyalty with customers, while also saving on production costs.

In addition to cost savings, user-generated videos offers increased engagement, trust, and loyalty with your audience. Customers are more likely to engage with content created by fellow consumers rather than solely relying on branded messaging. Incorporating UGC videos into your marketing strategy builds trust within your community while also fostering brand loyalty through the involvement of other customers in the creation process.

Examples of successful UGC video campaigns

Coca-Cola’s ‘Taste the Feeling’ campaign was a prime example of how user-generated content (UGC) can elevate an e-commerce brand’s marketing strategy. The company encouraged consumers to create content and share videos that captured their experience enjoying Coca-Cola products, resulting in over 5 million UGC submissions from all around the world. This led to a massive boost in engagement, conversion rates and brand loyalty, proving that UGC video ads have the power to connect with audiences on a deeper level.
Doritos’ annual “Crush the Super Bowl” contest is another great illustration of successful UGC campaigns. By offering cash prizes for fans who created the best Doritos-themed commercials, they generated excitement and involvement from their target audience while receiving high-quality content that could be used for future advertising efforts. As a result, Dorito’s sales skyrocketed during this period and it became one of America’s most popular snack brands.
Lululemon’s #thesweatlife campaign on Instagram showcases a good example of how UGC videos can enhance social media marketing significantly as well. The activewear retailer encouraged its customers to share workout videos using Lululemon products along with hashtag #thesweatlife which resulted in thousands of impressive fitness videos being shared every day across multiple platforms like Facebook or Instagram Stories, etc. It helped establish Lululemon as a leading provider of premium athletic wear by reinforcing its commitment to promoting fitness culture within society through user-generated content-based promotion strategies

How to get started with UGC content marketing

To get started, first, identify your customers and goals. Determine what kind of content would resonate with them and aligns with your overall brand message. Next, partner with influencers and creators to create user-generated content that meets those criteria. Make sure to communicate clear guidelines for the type of footage you’re looking for.

Once you’ve collected enough material from creators, it’s time to start editing and producing your UGC videos. Keep in mind that authenticity is key when it comes to user-generated content, so try not to over-edit or manipulate footage too much.

Finally, promote your UGC across all relevant social media channels, and track their success using metrics like engagement rates and conversions. Be prepared to adjust your strategy based on these results in order to maximize ROI for the future user-generated content campaigns.

1. Identifying your target audience and goals

Defining your demographics is the first step to creating an effective UGC video campaign. Consider factors such as age, gender, location, interests, and purchasing habits to get a clear picture of who your ideal customer is. Once you have identified it, set SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals for your campaign.

<>Aligning UGC videos and images with your brand’s mission and values will help ensure that they resonate with your customers. It’s important to convey a consistent message across all channels while staying true to the core values of the brand.

Define your audience by demographics
Set SMART goals for UGC campaigns
Align UGC videos with brand mission/values

2. Partnering with influencers and collecting content

When it comes to partnering with influencers and collecting content, it’s essential to find the right influencers or creator that align with your brand. This can be achieved by researching their online presence, engagement rates, and audience demographics. Once you’ve identified potential partners, establish clear guidelines for content creation to ensure consistency and authenticity in their messaging.

To incentivize creators participation, provide tangible rewards like discounts or exclusive access to new products/services. This will encourage influencers and creators to create high-quality videos that promote your brand’s values in an engaging way. By focusing on these key factors when working with influencers, you’ll be able to collect valuable content while also strengthening your brand image through authentic storytelling.

3. Editing and producing UGC videos

When it comes to editing and producing UGC videos, selecting the best user-generated clips is crucial in creating a final product that resonates with your audience. However, don’t forget about optimizing audio, lighting, and other technical aspects of footage to enhance its quality – this can make all the difference when it comes to engaging viewers and keeping their attention. By paying attention to these details during post-production, you’ll be able to create polished UGC videos that reflect positively on your brand image.

4. Promoting and measuring the success of UGC ads campaigns

To maximize your UGC campaign’s reach, distribute the videos across multiple social media platforms. This tactic increases brand exposure and helps attract potential customers who spend time on various social platforms. Additionally, leverage paid advertising to expand your reach even further by targeting users with specific demographics or interests.

To measure the effectiveness of your video campaign, gather feedback from customers through surveys or reviews. These insights can help you gauge how well the content resonates with users and identify areas for improvement in future marketing campaigns too. Continuously measuring and analyzing these metrics will allow you to optimize your approach and ensure that each subsequent campaign is more effective than its predecessor.

Now that you understand the importance of UGC content marketing, you may be wondering how to get started. One option is to work with a company that specializes in creating custom UGC packages using a network of influencers and brand ambassadors.

At AD.JUST, we’ve built up a base of over 250 influencers who are passionate about our client’s products and services. We work with our UGC creators to create high-quality video content that showcases your products in a relatable and authentic way.

Book Your Call with Us!

How AD.JUST UGC video services can help your brand?

We can help your brand tap into the power of user-generated content. Our team will work with you to create authentic videos that showcase your products or services via honest product reviews. By using real stories, leveraging social media platforms, the creativity and authenticity of real people, our UGC videos can help build brand awareness, trust in your brand and drive conversions.

By working with us, e-commerce brands can leverage the power of user-generated content through visually stunning videos created by a network of skilled influencers and creators.

Our services

Benefits

of working with our team.

Our team at AD.JUST provides several benefits when it comes to producing high-quality UGC videos for your brand and social media platform.

Learn More

250+ Selected Creators

you’ll have access to a diverse pool of talented creators that can deliver fresh and unique content with their own perspectives.

Creative Control

Our team offers expert guidance on crafting compelling user-generated content that resonates with your potential customers in social media.

In-house Video Editing

we ensure that the final product is a high-quality video that aligns with your brand’s values and messaging. Plus as many hooks as you need!

Custom Packages

Our custom UGC video package options give you the flexibility to choose the level of service that best fits your needs. We have the expertise to create compelling content that aligns with your goals.

Our creative process

User-generated content strategy

Our team brainstorms content marketing creative ideas that align with your vision and produce a unique social media concept.



Production

Once the concept is finalized, we move on to the video shoot planning and coordination phase and assigning tasks to the selected creators.

Post- Production

Our expert editors polish up raw footage into a polished final product ensuring that it fits perfectly into any ads campaign or promotional strategy.

Request Quote

Our team will help you create authentic content aligned with your marketing goals while ensuring optimal reach and engagement of consumer-generated content across all social media platforms. With customized UGC video packages available as per client requirements, we are committed to delivering successful outcomes for your product or service!

And with client success stories across multiple industries, you can trust us to deliver results for your e-commerce brand.

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← How to Make Product Videos in 2023 Mastering Vertical Videos for Your Beauty Brand Marketing Strategy →

So How much does Kickstarter video cost?

You need a trustworthy and invigorating video to enhance your crowdfunding campaign for a Kickstarter project. Most Kickstarters soon learn that this is not so easy to achieve. Thankfully since you can now hire crowdfunding expert to help you, we can guide you through kickstarter agency cost and types of crowdfunding videos.

Now comes the issue of price. Would it cost $500, $2k, or $10k? You can answer this only after you have considered the aim of the video. Here are some points to help you determine the cost of Kickstarter video production and show few successful crowd funding video examples:

1. Do-it-yourself Kickstarter video production

Cost: Around $2,000

You can always choose the Do-It-Yourself options of Kickstarter video production and execute most part of the project. You may choose to write the video script, direct it and manage the production on your own. In doing this, you get to cut your costs of video production because you execute based on the funds available.

For instance, you may pay an entry-level videographer as low as $500 for a half-day job and get a very simple video editing done for about $600. In the end, you should have been able to produce an average-quality video. Of course, the sound may not be so clear nor the image sharp enough, even the pacing may have some irregularities. But if the script is catchy enough and the characters are captivating, you may be left off the hook with those crowdfunding video tips.

You can also leverage the services of professional video production companies. They come with well-experienced personnel who understand the business and know exactly what is needed to get a top-notch project done. But this may take more funds out of your pocket, as you need to pay for the expertise involved. However, it could save you time and money in the long run. And if you opt to hire a freelancer, they can provide great service as well, and at an affordable rate.

2. A basic good quality Kickstarter video

Cost: $5,000 - $6,000

To present your business idea in the best light you will have to hire more professional video production who can deliver full circle video production services necessary for a successful crowdfunding video. That will include idea and scriptwriting, 2-3 person film crew for sound and video recording. It can also include voice-over recording and good quality post-production services but without any composing or sophisticated animation.

It will cost you between $2k a day to acquire the film crew with quality equipment for a more professional look, and at least $900 for a seasoned editor. The video should be precise but quality, containing mostly an interview of the founder of the Kickstarter project and some film roll about your product or your facility.

You would concentrate on the story and do less of pre-production work (very few talents and locations), focusing more on the story of your concept, your passion your presentation skills. The post-production includes some basic editing and color correction. We recommend that you use a good resolution, 1080p for best quality of your video content. When shooting make sure to have enough coverage, so you can avoid unnecessary re-shoots during the edit process.

3. Are you ready to amuse people with your Kickstarter video?

Cost: $7,000 - $10,000

When you rise your Kickstarter video budget above $7,000 you can include the service of the scriptwriter to get brilliant ideas to show your Kickstarter project in an emotional way: funny, romantic, futuristic, etc.

You will be also able to hire some talents and extras. They will demonstrate how your product works in each day's situations and how it makes the world better. The main difference is that you can make visually appealing commercial parts to demonstrate your product in real life. And your future customers can see the diversity of situations in your product works. That budget also allows you to book some more locations like residential houses, offices or conference rooms, depending on your product specifics. Those locations will help to spread the story of your product in a more varied way.

Moreover, with that budget you can hire a professional kicksterter director who knows how to engage people with the most interesting aspects of your project and make them emotionally involved. This person will coordinate all videography and editing process for you.

4. Your Kickstarter Video to go Viral?

Cost: $10,000 - $15,000

What you will get within that budget: greater script, more actors, voiceover, range of locations, and custom soundtracks. We'll even help you create a strategy for success to make sure your Kickstarter video goes as viral as possible. We have years of experience in producing high-quality videos that get attention, and we know exactly what it takes to create something people will share. Our team can develop a carefully crafted storyboard and script, direct actors on set.

This budget will allow you:

• Hire kickstarter video producer and director. The director is like an insurance policy that your script will not deviate from what you intended

• Hire more professionals. Sound experts, gaffers, motion graphics, all of this will help to give you a quality video

• Use equipment of higher quality. You could rent equipment like the RED Epic camera that goes for $2k a week (this is just a camera! Other features like sound, steady cam and lights must be added)

• Pay for good locations. It's easy to determine which videos cost more because of the range of interesting locations used to shoot such videos.

• Customize soundtrack. Simply contact a musician to do a soundtrack (up to $500) that will rhyme with the pacing of your video. This adds lots of value to the Kickstarter video.

• Have visual effects. This is the last but very important element to consider when creating a Kickstarter video. You should allocate $1500 – $3,000 for some basic visual effects like motion graphics, 3D animation and special effects in order to add that extra wow factor.

• Hire professional actors. It’s important to pay your actors fairly and competitively. Do some research online to find out how much to pay actors because they will be able to help you fix the cost and do the casting. Depending on the package you choose, costs can range from $200 - $1,000 per actor. In addition, you may want to consider hiring a casting director as well.

• Equipment Rental. You will need some equipment to capture your video footage and audio recordings of your actors. This usually includes cameras, lenses, microphones, lighting and other pieces of gear that could easily cost over $1,000. It’s a good idea to rent the gear if you don’t have your own.

5. Best Quality Kickstarter Video

Cost: $15,000 - $30,000

When does it occur to you that you might be spending more than necessary on your video? This totally depends on you and what you want to achieve. Let me help you here. Most expensive studios will only handle projects that hit the $30k mark. Quite frankly, at such an amount your video quality would be out of the ordinary when it comes to originality, casting, filming, and graphics.

So what differs? Most successful kickstarter videos have a completely original concept and crowdfunding video production of the ultimate quality. Such a video would be perfect for successful Kickstarters after they have gained experience and they have an existing product with good publicity, but not for beginner projects. It would be unwise for such to spend so much on a Kickstarter video at their entry stage.

Successful crowdfunding videos are typically not very expensive compared to the above-mentioned $30k. However, they should be produced with quality and originality in mind and within a reasonable budget for the entrepreneur – this is what Adjust Production offers.

How to pick a budget for your Kickstarter video?

Considering the extent of work to be done is crucial to your budgeting to avoid any impromptu costs. Are you just aiming for a video of you doing your thing in front of the camera? If your answer is yes, then forget about spending too much and get some good Do-It-Yourself guides to help you.

If however you want to go all out, to create a great concept, with high-quality stuff like sound, images or to portray your complex storyline, you would need good budgeting. Our professional recommendation is to have something between $8,000 to $12,000 for a great look. That will also include an eye-catching concept for crowdfunding platform and some talents and locations to show the usage of your invention in real-life situations.

WE PRODUCE VIDEOS FOR KICKSTARTER!

Here at AD.JUST we understand all aspects of Kickstarter video production and would love to help you get it done!

We provide you a full range of services for IndieGoGo and Kickstarter Video Production for startup companies and innovative brands, such as script writing, filming, 3D animation, sound engineering and more. With our expertise and experience, we guarantee a successful campaign video that will help you raise funds for your project. Additionally, we offer post-production services so you can get the most out of successful crowdfunding campaign.

Our second passion is video marketing for e-commerce! Check our blog posts about amazon product video creation and product photography.

Contact Us: getquote@adjustproduction.com

Request a Video Quote

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When it comes to bringing your brand's presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

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1.What are the Benefits of Creating Video for Small Business?

Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:

Videos are the most alluring form of content
They can engage your potential customers on social media
You can have access to mobile users through marketing videos
They can enhance SEO, conversion, and sale of your products
You can boost return on investment with less expenditure on ads
They can help you earn customers’ trust and loyalty
They can educate and motivate your potential customers

2. What Type of Videos Can You Create?

It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

Brand Introduction or Story Videos

The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

Product Videos

The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

Educational Videos

Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

Social Proof Videos

This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

3. Small Business Video Examples

Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

WARE Company Introduction Video

This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

Tiny Mobile Robots Small Business Testimonials

A product review based on the current client testimonials. Documentary-style interview and aerial footage.

Produced by AD.JUST Production

Humidifier Explainer Educational Video

If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

Produced by AD.JUST Production

Get Your Small Business Video!

AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

Fill the request and we will get in touch within 24 hours!

Or email us: getquote@adjustproduction.com

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4. How to Use Video Marketing to Promote Your Business?

Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:

Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements.
Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

5. How to Get Started with Making a Video?

Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

Define Your Goals

The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

Increase brand awareness through storytelling
Boost sales through product videos
Build reliability through social proof videos
Educate your buyers through educational videos

These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

Brainstorm for Ideas

The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

Write a Script

Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA's (call-to-action), product features, etc.

Choose a Location

Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

Contact local Video Production Teams

Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

6. Best Practices and Guidelines for Creating a Successful Video Campaign

After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

Share on Social Media

Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

Use Video on Landing Page

You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

If you’re a new small business, you can use our Start page to create a mobile landing page. It's easy to link to your favorite videos from YouTube on your page. Just click "Create Video" on the video's player and select "Link to YouTube video.

Work with Influencers

Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

If you're just starting out and you're looking to work with influencers, look to work with micro-influencers because they're often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

Use Paid Social Advertising

Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.

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So How much does Kickstarter video cost?

1. Do-it-yourself Kickstarter video production

Cost: Around $2,000

2. A basic good quality Kickstarter video

Cost: $5,000 – $6,000

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3. Are you ready to amuse people with your Kickstarter video?

Cost: $7,000 – $10,000

You will be also able to hire some talents and extras. They will demonstrate how your product works in each day’s situations and how it makes the world better. The main difference is that you can make visually appealing commercial parts to demonstrate your product in real life. And your future customers can see the diversity of situations in your product works. That budget also allows you to book some more locations like residential houses, offices or conference rooms, depending on your product specifics. Those locations will help to spread the story of your product in a more varied way.

4. Your Kickstarter Video to go Viral?

Cost: $10,000 – $15,000

What you will get within that budget: greater script, more actors, voiceover, range of locations, and custom soundtracks. We’ll even help you create a strategy for success to make sure your Kickstarter video goes as viral as possible. We have years of experience in producing high-quality videos that get attention, and we know exactly what it takes to create something people will share. Our team can develop a carefully crafted storyboard and script, direct actors on set.

This budget will allow you:

• Hire kickstarter video producer and director. The director is like an insurance policy that your script will not deviate from what you intended

• Hire more professionals. Sound experts, gaffers, motion graphics, all of this will help to give you a quality video

• Pay for good locations. It’s easy to determine which videos cost more because of the range of interesting locations used to shoot such videos.

• Customize soundtrack. Simply contact a musician to do a soundtrack (up to $500) that will rhyme with the pacing of your video. This adds lots of value to the Kickstarter video.

• Hire professional actors. It’s important to pay your actors fairly and competitively. Do some research online to find out how much to pay actors because they will be able to help you fix the cost and do the casting. Depending on the package you choose, costs can range from $200 – $1,000 per actor. In addition, you may want to consider hiring a casting director as well.

5. Best Quality Kickstarter Video

Cost: $15,000 – $30,000

How to pick a budget for your Kickstarter video?