What name comes to your mind when you think about a Kickstarter video? Regardless of your answer, we will like to give you some of the trendy Kickstarter of 2018. These videos comprise of short product description to enable you to understand what it’s all about. Here we have gathered 10 types of Kickstarter videos that prove to have shown success or stands out in some ways. You might want to take some of these ideas yourself to take your product or idea to the next level.
1. SMART CLOTHES KICKSTARTER VIDEO
Smart clothes and outfits still a hot topic, new smart materials, and technologies adjusting to your body temperature while moving. Dressing smart makes the wearer reveal an air of confidence. There are several benefits one gets to enjoy when switching from the conventional dress to the smart clothes. Clothing is no longer about what looks good. What we wear is changing the way we live life.
Mercury Jacket. Right Heat at the Right Time. Outwear that’s voice-controlled, built for anything, automatically heats to the right temperature, and learns your behavior to get better over time.
Video: A very slick modern video utilizing standard but evergreen approach relevant to Kickstarter videos: explaining the problem, showing people trying to cope with it nowadays and the new solution with its benefits. We like this video because of the clear images, entirely clear visualized advantages of it and the detailed and touching story behind the product delivered by founders in the founder interview. Even though the video is a bit long, almost 4 minutes, it keeps you watching it to the end thanks to great storytelling and amazing shots
2. GAME KICKSTARTER VIDEO
The number of the video/table/cards games project is tremendous on Kickstarter and keeps on increasing since 2016, so those projects just can’t be ignored in our top.
Video: This playing cards video is an excellent example of how you can show a product that potentially has issues with showing it in an interesting and engaging way, comparing to another type of products on Kickstarter. Usually, it’s mostly the gameplay type of the Kickstarter video prevailing in this crowdfunding segment.
The Luna Moon & Helius Sun Playing Cards has a terrific product design itself which, of course, ease the video production, but, as well as the previous example, the emphasis on storytelling (the great work or copyrighter or creative director) is what makes this video outstanding. A right mixture of the beauty product shots, founder story, and great copy creates a magical experience. This is a very decent piece of Kickstarter video production in 2018.
3. SOCIAL PROJECTS
We all want to experience a change, but we find it difficult to get the needed financial resources. That is where we need Kickstarter video. This Kickstarter platform helps to raise funds for humanitarians, entrepreneurs and every other person interested in engaging in a community project. Social projects represent areas around the world, helping people who are less fortunate or have never had the opportunity to thrive. These stories touch our heart which gives them the right to be on this list.
A music album and docu-style Kickstarter video together.
Video: This Kickstarter video length is longer compare to most videos. It is a 5-mins long video which looks more like a short documentary, but apparently, it’s exactly the format and timing needed to reveal this powerful heart-rending story of a personal struggle of the talented musician found in Brookline Subway station singing for a few backs.
The plot of this video leads us through the life-long story of Mike pursuing his dream as a young musician who wants to become one of the best musicians in America. This video leaves a strong message that keeping the hard work no matter what you will be rewarded. All 5 mins on one breath, truly engaging and inspiring and filled with compassion/empathy for the hero.
The Insane work of the Director of Photography and post-production team (video editing and color correction) can’t stay unnoticeable too. The video is impressively filmed and delivers a powerful point to people. It showcases the great example of one’s personal struggles and determination to succeed.
4. WEARABLE GADGETS KICKSTARTERS
Wearable fitness gadgets have become so popular nowadays with the success of Fitbit Garmin and the trend set by apple watch which has encouraged people to keep track of their health. This fitness tracker has transformed into wearable devices that can be connected with a wearable fitness gear that allows you to get to more advanced exercises. Not just walking or running where ever you are right now!
Video: A great example of the Kickstarter video production that includes tons of outdoor footage with iconic Los Angeles views, such as Elysium park, Manhattan beach, Hollywood sign, lots of juicy drone footage and mountain tops. This video clearly explains the benefits of a new product exposing it to the core of its target audience – people that want to stay healthy, live longer and follow the main principles of longevity. The video also shows how it’s been used as a full body workout which incorporates live tracking and resistance adjuster to make it a holistic exercise.
5. GADGETS TO COPE WITH STRESS
There are several gadgets that help to cope with stress and ease the daily routine. These gadgets make us able to work with everyday stress while not allowing it to overwhelm us. Stress affects our productivity and performance, therefore, more gadgets that will help alleviate stress is welcome as a Kickstarter video.
Video: This video shows how the thinking egg can help you think and be conscious of where you are and basically slow down. It comes in the pine, brass and howlite type which you can choose from. The visuals, in the beginning, stress us out because we can relate to the busy workplace. When the product is introduced, the imagery and music become calming as if we were about to enter into meditation.
The intelligent play on emotions makes this video relatable and draws us to want to have a Thinking Egg of our own so we can remind ourselves to slow down.
6-10. LIFESTYLE/ MINIMALIST IN VIDEO PRODUCTION
We noticed the general tendency in raising the overall quality of Kickstarter video production in 2018, taking it to another level of postproduction, and moving away from the standard problem/solution traditional marketing approach towards the excellent storytelling and full feature movie-like production.
Here are 4 recent Kickstarter videos of 2018 projects in line with this new trend:
Video: This video shows a modern straight razor which is compatible with a standard razor blade and gives a satisfactory shaving experience. Made with 7075 aluminum and designed to last for a longer time compared to another conventional razor. Straight razors are intimidating for those who do not know how to use them. The Angle Razor provides a more user-friendly approach to those who like the close shave of a straight razor but are afraid of getting knicks all over their face. This video represents a solution with simple visuals and a fun way to ask for help towards the end.
Video: The video introduces the most stylish steak knife designed with a high level of precision and high level of standard. It’s laser cut from a solid section of 8mm steel thickness which makes it sharper than an ordinary knife. The video was concluded by showing how accurate and neatly it cut through a piece of meat.
Video: The video started like a movie scene talking about our cherished moment and the ones we share with our loved ones. It then went on to talk about the horizon between day and night which is essentially what the watch shows us.
Video: The video shows a white portable phone which can fit comfortably into the pocket, and any other place you wish to keep it. It makes just phone calls and ensures that you never miss important calls anymore. Smart devices have caused us to forget to live in the moment, but the Light Phone gives us that time back because it is just a phone. There are no apps, no alerts, no social media, and it just makes phone calls.
Video: Bulky wallets are a thing of the past. Men are now carrying money clips, their phones, and keys. This video shows the external features of the key clip wallet, and it went on to display some of the things that could be kept in it. For example, you can use it for, keys, flash drive, debit card and so much more.
11-12. DIY AND MACHINED FOR AT-HOME PRODUCTION
Reality television and Pinterest has popularized DIY. We are now making in-home beers, renovating our homes, and making our own apparel. Most remarkable production could be done at home with the advent of the do-it-yourself machine. With a little bit of research, you can start making your first product from your home. With modern technology DIY and machined for production at home becomes more comfortable and more efficient.
Video: Knitting is a a bit retro but with our face paced lives and it’s hardly a hobby we choose to invest in. This digital knitting machine gives us the ability to create unique products with a choice of fabrics used. This video shows a modern knitting machine and how it works to produce a perfect cloth design. It produced a designer muffler within a few minutes by just giving the digital model you intend to knit.
Video: The video wants us to take a look at the idea of eating mealworms. It is not something we normally think of when we look for protein sources. The storyteller goes into facts about our where we get our food and how that is not healthy for us or the environment. The visual storytelling engages our mind and makes us think that we may convert to mealworm eaters after all.
13. PRODUCT FOR WOMEN MADE BY WOMEN
More and more female treasures show up on the entrepreneur scene and looking to fund their projects on Kickstarter and Indiegogo. Women will benefit more from a product made especially for them and not those stereotyped for women. Women understand what they want, expect and need, so these kinds of products need adequate funding. The products made by women are to solve some sort of problem that only women (and few men) understand
Video: Great example of the Kickstarter video for the beauty brand. This 1min 55sec video starts by comparing the old way of applying eyelashes which are obsolete and doesn’t give the best result. It then introduces the ultramodern magnetic technology eyelashes. There is also an eyelash applicator which makes it easier to apply with just one click. This product is suitable for everyday wear and its waterproof. The video ended by stating that it does no harm whatsoever to your original eyelashes.
These are a few of the best favorite Kickstarter videos available in the store. They all address some critical issues, and they deserve our financial support. A Kickstarter campaign is not successful because we think it is a great idea or product. Marketing it the right way, including creating an enticing video, will ensure that the promotion is a success. These videos are the best examples of Kickstarter campaigns in 2018. You can get inspired and apply them to your next product or idea.
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You need a trustworthy and invigorating video to enhance your crowdfunding campaign for a Kickstarter project. Most Kickstarters soon learn that this is not so easy to achieve. Thankfully since you can now hire crowdfunding expert to help you, we can guide you through kickstarter agency cost and types of crowdfunding videos.
Now comes the issue of price. Would it cost $500, $2k, or $10k? You can answer this only after you have considered the aim of the video. Here are some points to help you determine the cost of Kickstarter video production and show few successful crowd funding video examples:
1. Do-it-yourself Kickstarter video production
Cost: Around $2,000
You can always choose the Do-It-Yourself options of Kickstarter video production and execute most part of the project. You may choose to write the video script, direct it and manage the production on your own. In doing this, you get to cut your costs of video production because you execute based on the funds available.
For instance, you may pay an entry-level videographer as low as $500 for a half-day job and get a very simple video editing done for about $600. In the end, you should have been able to produce an average-quality video. Of course, the sound may not be so clear nor the image sharp enough, even the pacing may have some irregularities. But if the script is catchy enough and the characters are captivating, you may be left off the hook with those crowdfunding video tips.
You can also leverage the services of professional video production companies. They come with well-experienced personnel who understand the business and know exactly what is needed to get a top-notch project done. But this may take more funds out of your pocket, as you need to pay for the expertise involved. However, it could save you time and money in the long run. And if you opt to hire a freelancer, they can provide great service as well, and at an affordable rate.
2. A basic good quality Kickstarter video
Cost: $5,000 - $6,000
To present your business idea in the best light you will have to hire more professional video production who can deliver full circle video production services necessary for a successful crowdfunding video. That will include idea and scriptwriting, 2-3 person film crew for sound and video recording. It can also include voice-over recording and good quality post-production services but without any composing or sophisticated animation.
It will cost you between $2k a day to acquire the film crew with quality equipment for a more professional look, and at least $900 for a seasoned editor. The video should be precise but quality, containing mostly an interview of the founder of the Kickstarter project and some film roll about your product or your facility.
You would concentrate on the story and do less of pre-production work (very few talents and locations), focusing more on the story of your concept, your passion your presentation skills. The post-production includes some basic editing and color correction. We recommend that you use a good resolution, 1080p for best quality of your video content. When shooting make sure to have enough coverage, so you can avoid unnecessary re-shoots during the edit process.
3. Are you ready to amuse people with your Kickstarter video?
Cost: $7,000- $10,000
When you rise your Kickstarter video budget above $7,000 you can include the service of the scriptwriter to get brilliant ideas to show your Kickstarter project in an emotional way: funny, romantic, futuristic, etc.
You will be also able to hire some talents and extras. They will demonstrate how your product works in each day's situations and how it makes the world better. The main difference is that you can make visually appealing commercial parts to demonstrate your product in real life. And your future customers can see the diversity of situations in your product works. That budget also allows you to book some more locations like residential houses, offices or conference rooms, depending on your product specifics. Those locations will help to spread the story of your product in a more varied way.
Moreover, with that budget you can hire a professional kicksterter director who knows how to engage people with the most interesting aspects of your project and make them emotionally involved. This person will coordinate all videography and editing process for you.
4. Your Kickstarter Video to go Viral?
Cost: $10,000 - $15,000
What you will get within that budget: greater script, more actors, voiceover, range of locations, and custom soundtracks. We'll even help you create a strategy for success to make sure your Kickstarter video goes as viral as possible. We have years of experience in producing high-quality videos that get attention, and we know exactly what it takes to create something people will share. Our team can develop a carefully crafted storyboard and script, direct actors on set.
This budget will allow you:
• Hire kickstarter video producer and director. The director is like an insurance policy that your script will not deviate from what you intended
• Hire more professionals. Sound experts, gaffers, motion graphics, all of this will help to give you a quality video
• Use equipment of higher quality. You could rent equipment like the RED Epic camera that goes for $2k a week (this is just a camera! Other features like sound, steady cam and lights must be added)
• Pay for good locations. It's easy to determine which videos cost more because of the range of interesting locations used to shoot such videos.
• Customize soundtrack. Simply contact a musician to do a soundtrack (up to $500) that will rhyme with the pacing of your video. This adds lots of value to the Kickstarter video.
• Have visual effects. This is the last but very important element to consider when creating a Kickstarter video. You should allocate $1500 – $3,000 for some basic visual effects like motion graphics, 3D animation and special effects in order to add that extra wow factor.
• Hire professional actors. It’s important to pay your actors fairly and competitively. Do some research online to find out how much to pay actors because they will be able to help you fix the cost and do the casting. Depending on the package you choose, costs can range from $200 - $1,000 per actor. In addition, you may want to consider hiring a casting director as well.
• Equipment Rental. You will need some equipment to capture your video footage and audio recordings of your actors. This usually includes cameras, lenses, microphones, lighting and other pieces of gear that could easily cost over $1,000. It’s a good idea to rent the gear if you don’t have your own.
5. Best Quality Kickstarter Video
Cost: $15,000 - $30,000
When does it occur to you that you might be spending more than necessary on your video? This totally depends on you and what you want to achieve. Let me help you here. Most expensive studios will only handle projects that hit the $30k mark. Quite frankly, at such an amount your video quality would be out of the ordinary when it comes to originality, casting, filming, and graphics.
So what differs? Most successful kickstarter videos have a completely original concept and crowdfunding video production of the ultimate quality. Such a video would be perfect for successful Kickstarters after they have gained experience and they have an existing product with good publicity, but not for beginner projects. It would be unwise for such to spend so much on a Kickstarter video at their entry stage.
Successful crowdfunding videos are typically not very expensive compared to the above-mentioned $30k. However, they should be produced with quality and originality in mind and within a reasonable budget for the entrepreneur – this is what Adjust Production offers.
How to pick a budget for your Kickstarter video?
Considering the extent of work to be done is crucial to your budgeting to avoid any impromptu costs. Are you just aiming for a video of you doing your thing in front of the camera? If your answer is yes, then forget about spending too much and get some good Do-It-Yourself guides to help you.
If however you want to go all out, to create a great concept, with high-quality stuff like sound, images or to portray your complex storyline, you would need good budgeting. Our professional recommendation is to have something between $8,000 to $12,000 for a great look. That will also include an eye-catching concept for crowdfunding platform and some talents and locations to show the usage of your invention in real-life situations.
WE PRODUCE VIDEOS FOR KICKSTARTER!
Here at AD.JUST we understand all aspects of Kickstarter video production and would love to help you get it done!
We provide you a full range of services for IndieGoGo and Kickstarter Video Production for startup companies and innovative brands, such as script writing, filming, 3D animation, sound engineering and more. With our expertise and experience, we guarantee a successful campaign video that will help you raise funds for your project. Additionally, we offer post-production services so you can get the most out of successful crowdfunding campaign.
When it comes to bringing your brand's presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.
According to this research86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.
In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!
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1.What are the Benefits of Creating Video for Small Business?
Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:
Videos are the most alluring form of content
They can engage your potential customers on social media
You can have access to mobile users through marketing videos
They can enhance SEO, conversion, and sale of your products
You can boost return on investment with less expenditure on ads
They can help you earn customers’ trust and loyalty
They can educate and motivate your potential customers
2. What Type of Videos Can You Create?
It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:
Brand Introduction or Story Videos
The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.
Product Videos
The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.
Educational Videos
Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.
Social Proof Videos
This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.
Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.
3. Small Business Video Examples
Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.
WARE Company Introduction Video
This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.
Tiny Mobile Robots Small Business Testimonials
A product review based on the current client testimonials. Documentary-style interview and aerial footage.
If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.
AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.
Fill the request and we will get in touch within 24 hours!
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4. How to Use Video Marketing to Promote Your Business?
Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:
Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements.
Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.
5. How to Get Started with Making a Video?
Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.
Define Your Goals
The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:
Increase brand awareness through storytelling
Boost sales through product videos
Build reliability through social proof videos
Educate your buyers through educational videos
These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.
Brainstorm for Ideas
The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.
Write a Script
Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA's (call-to-action), product features, etc.
Choose a Location
Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.
Contact local Video Production Teams
Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly
6. Best Practices and Guidelines for Creating a Successful Video Campaign
After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:
Share on Social Media
Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtagsto optimize your video titles and tags on Youtube.
Use Video on Landing Page
You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?
If you’re a new small business, you can use our Start page to create a mobile landing page. It's easy to link to your favorite videos from YouTube on your page. Just click "Create Video" on the video's player and select "Link to YouTube video.
Work with Influencers
Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.
If you're just starting out and you're looking to work with influencers, look to work with micro-influencers because they're often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.
Use Paid Social Advertising
Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.
Product videos have become more popular than ever over recent years, thanks to the advancements in technology and easy access to the internet. Sales marketing is growing rapidly and product videography have become one of the most effective ways of marketing your...
Best E-commerce Product Videos of 2023 In the article, we will be focusing on the best product videos for e-commerce of the year 2023. We’ll delineate what makes them better than the others and what are the key elements that these videos stand out from the...
So How much does Kickstarter video cost? You need a trustworthy and invigorating video to enhance your crowdfunding campaign for a Kickstarter project. Most Kickstarters soon learn that this is not so easy to achieve. Thankfully since you can now hire crowdfunding...
You need a trustworthy and invigorating video to enhance your crowdfunding campaign for a Kickstarter project. Most Kickstarters soon learn that this is not so easy to achieve. Thankfully since you can now hire crowdfunding expert to help you, we can guide you through kickstarter agency cost and types of crowdfunding videos.
Now comes the issue of price. Would it cost $500, $2k, or $10k? You can answer this only after you have considered the aim of the video. Here are some points to help you determine the cost of Kickstarter video production and show few successful crowd funding video examples:
1. Do-it-yourself Kickstarter video production
Cost: Around $2,000
You can always choose the Do-It-Yourself options of Kickstarter video production and execute most part of the project. You may choose to write the video script, direct it and manage the production on your own. In doing this, you get to cut your costs of video production because you execute based on the funds available.
For instance, you may pay an entry-level videographer as low as $500 for a half-day job and get a very simple video editing done for about $600. In the end, you should have been able to produce an average-quality video. Of course, the sound may not be so clear nor the image sharp enough, even the pacing may have some irregularities. But if the script is catchy enough and the characters are captivating, you may be left off the hook with those crowdfunding video tips.
You can also leverage the services of professional video production companies. They come with well-experienced personnel who understand the business and know exactly what is needed to get a top-notch project done. But this may take more funds out of your pocket, as you need to pay for the expertise involved. However, it could save you time and money in the long run. And if you opt to hire a freelancer, they can provide great service as well, and at an affordable rate.
2. A basic good quality Kickstarter video
Cost: $5,000 – $6,000
To present your business idea in the best light you will have to hire more professional video production who can deliver full circle video production services necessary for a successful crowdfunding video. That will include idea and scriptwriting, 2-3 person film crew for sound and video recording. It can also include voice-over recording and good quality post-production services but without any composing or sophisticated animation.
It will cost you between $2k a day to acquire the film crew with quality equipment for a more professional look, and at least $900 for a seasoned editor. The video should be precise but quality, containing mostly an interview of the founder of the Kickstarter project and some film roll about your product or your facility.
You would concentrate on the story and do less of pre-production work (very few talents and locations), focusing more on the story of your concept, your passion your presentation skills. The post-production includes some basic editing and color correction. We recommend that you use a good resolution, 1080p for best quality of your video content. When shooting make sure to have enough coverage, so you can avoid unnecessary re-shoots during the edit process.
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3. Are you ready to amuse people with your Kickstarter video?
Cost: $7,000– $10,000
When you rise your Kickstarter video budget above $7,000 you can include the service of the scriptwriter to get brilliant ideas to show your Kickstarter project in an emotional way: funny, romantic, futuristic, etc.
You will be also able to hire some talents and extras. They will demonstrate how your product works in each day’s situations and how it makes the world better. The main difference is that you can make visually appealing commercial parts to demonstrate your product in real life. And your future customers can see the diversity of situations in your product works. That budget also allows you to book some more locations like residential houses, offices or conference rooms, depending on your product specifics. Those locations will help to spread the story of your product in a more varied way.
Moreover, with that budget you can hire a professional kicksterter director who knows how to engage people with the most interesting aspects of your project and make them emotionally involved. This person will coordinate all videography and editing process for you.
4. Your Kickstarter Video to go Viral?
Cost: $10,000 – $15,000
What you will get within that budget: greater script, more actors, voiceover, range of locations, and custom soundtracks. We’ll even help you create a strategy for success to make sure your Kickstarter video goes as viral as possible. We have years of experience in producing high-quality videos that get attention, and we know exactly what it takes to create something people will share. Our team can develop a carefully crafted storyboard and script, direct actors on set.
This budget will allow you:
• Hire kickstarter video producer and director. The director is like an insurance policy that your script will not deviate from what you intended
• Hire more professionals. Sound experts, gaffers, motion graphics, all of this will help to give you a quality video
• Use equipment of higher quality. You could rent equipment like the RED Epic camera that goes for $2k a week (this is just a camera! Other features like sound, steady cam and lights must be added)
• Pay for good locations. It’s easy to determine which videos cost more because of the range of interesting locations used to shoot such videos.
• Customize soundtrack. Simply contact a musician to do a soundtrack (up to $500) that will rhyme with the pacing of your video. This adds lots of value to the Kickstarter video.
• Have visual effects. This is the last but very important element to consider when creating a Kickstarter video. You should allocate $1500 – $3,000 for some basic visual effects like motion graphics, 3D animation and special effects in order to add that extra wow factor.
• Hire professional actors. It’s important to pay your actors fairly and competitively. Do some research online to find out how much to pay actors because they will be able to help you fix the cost and do the casting. Depending on the package you choose, costs can range from $200 – $1,000 per actor. In addition, you may want to consider hiring a casting director as well.
• Equipment Rental. You will need some equipment to capture your video footage and audio recordings of your actors. This usually includes cameras, lenses, microphones, lighting and other pieces of gear that could easily cost over $1,000. It’s a good idea to rent the gear if you don’t have your own.
5. Best Quality Kickstarter Video
Cost: $15,000 – $30,000
When does it occur to you that you might be spending more than necessary on your video? This totally depends on you and what you want to achieve. Let me help you here. Most expensive studios will only handle projects that hit the $30k mark. Quite frankly, at such an amount your video quality would be out of the ordinary when it comes to originality, casting, filming, and graphics.
So what differs? Most successful kickstarter videos have a completely original concept and crowdfunding video production of the ultimate quality. Such a video would be perfect for successful Kickstarters after they have gained experience and they have an existing product with good publicity, but not for beginner projects. It would be unwise for such to spend so much on a Kickstarter video at their entry stage.
Successful crowdfunding videos are typically not very expensive compared to the above-mentioned $30k. However, they should be produced with quality and originality in mind and within a reasonable budget for the entrepreneur – this is what Adjust Production offers.
How to pick a budget for your Kickstarter video?
Considering the extent of work to be done is crucial to your budgeting to avoid any impromptu costs. Are you just aiming for a video of you doing your thing in front of the camera? If your answer is yes, then forget about spending too much and get some good Do-It-Yourself guides to help you.
If however you want to go all out, to create a great concept, with high-quality stuff like sound, images or to portray your complex storyline, you would need good budgeting. Our professional recommendation is to have something between $8,000 to $12,000 for a great look. That will also include an eye-catching concept for crowdfunding platform and some talents and locations to show the usage of your invention in real-life situations.
WE PRODUCE VIDEOS FOR KICKSTARTER!
Here at AD.JUST we understand all aspects of Kickstarter video production and would love to help you get it done!
We provide you a full range of services for IndieGoGo and Kickstarter Video Production for startup companies and innovative brands, such as script writing, filming, 3D animation, sound engineering and more. With our expertise and experience, we guarantee a successful campaign video that will help you raise funds for your project. Additionally, we offer post-production services so you can get the most out of successful crowdfunding campaign.
When it comes to bringing your brand’s presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.
According to this research86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.
In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!
1.What are the Benefits of Creating Video for Small Business?
Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:
Videos are the most alluring form of content
They can engage your potential customers on social media
You can have access to mobile users through marketing videos
They can enhance SEO, conversion, and sale of your products
You can boost return on investment with less expenditure on ads
They can help you earn customers’ trust and loyalty
They can educate and motivate your potential customers
2. What Type of Videos Can You Create?
It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:
Brand Introduction or Story Videos
The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.
Product Videos
The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.
Educational Videos
Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.
Social Proof Videos
This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.
Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.
3. Small Business Video Examples
Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.
WARE Company Introduction Video
This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.
Tiny Mobile Robots Small Business Testimonials
A product review based on the current client testimonials. Documentary-style interview and aerial footage.
If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.
AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.
Fill the request and we will get in touch within 24 hours!
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4. How to Use Video Marketing to Promote Your Business?
Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:
Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements.
Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.
5. How to Get Started with Making a Video?
Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.
Define Your Goals
The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:
Increase brand awareness through storytelling
Boost sales through product videos
Build reliability through social proof videos
Educate your buyers through educational videos
These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.
Brainstorm for Ideas
The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.
Write a Script
Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA’s (call-to-action), product features, etc.
Choose a Location
Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.
Contact local Video Production Teams
Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly
6. Best Practices and Guidelines for Creating a Successful Video Campaign
After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:
Share on Social Media
Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtagsto optimize your video titles and tags on Youtube.
Use Video on Landing Page
You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?
If you’re a new small business, you can use our Start page to create a mobile landing page. It’s easy to link to your favorite videos from YouTube on your page. Just click “Create Video” on the video’s player and select “Link to YouTube video.
Work with Influencers
Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.
If you’re just starting out and you’re looking to work with influencers, look to work with micro-influencers because they’re often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.
Use Paid Social Advertising
Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.
Product videos have become more popular than ever over recent years, thanks to the advancements in technology and easy access to the internet. Sales marketing is growing rapidly and product videography have become one of the most effective ways of marketing your...
Best E-commerce Product Videos of 2023 In the article, we will be focusing on the best product videos for e-commerce of the year 2023. We’ll delineate what makes them better than the others and what are the key elements that these videos stand out from the...
So How much does Kickstarter video cost? You need a trustworthy and invigorating video to enhance your crowdfunding campaign for a Kickstarter project. Most Kickstarters soon learn that this is not so easy to achieve. Thankfully since you can now hire crowdfunding...
4. How to Use Video Marketing to Promote Your Business?
Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:
Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements.
Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.
5. How to Get Started with Making a Video?
Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.
Define Your Goals
The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:
Increase brand awareness through storytelling
Boost sales through product videos
Build reliability through social proof videos
Educate your buyers through educational videos
These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.
Brainstorm for Ideas
The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.
Write a Script
Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA’s (call-to-action), product features, etc.
Choose a Location
Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.
Contact local Video Production Teams
Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly
6. Best Practices and Guidelines for Creating a Successful Video Campaign
After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:
Share on Social Media
Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtagsto optimize your video titles and tags on Youtube.
Use Video on Landing Page
You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?
If you’re a new small business, you can use our Start page to create a mobile landing page. It’s easy to link to your favorite videos from YouTube on your page. Just click “Create Video” on the video’s player and select “Link to YouTube video.
Work with Influencers
Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.
If you’re just starting out and you’re looking to work with influencers, look to work with micro-influencers because they’re often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.
Use Paid Social Advertising
Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.
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