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12 Best Kickstarter Videos of 2019

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August 7, 2020

A guide of the best Kickstarter videos from 2019. These are physical products that can be found online or in retail stores. From extremely useful products to items that allow you to have a great time. Each of these videos are listed Kickstarter videos and can be used to inspire people to help launch their products, get funded crowdfunding platforms or both. Producing videos for Kickstarter doesn’t warrant a huge budget. Making a high-quality and informative product video simply entails some creativity on your end.

1. The Defy Collection – Bras

About the product:

The Defy Collection provides a unique approach to the traditional bra. Defy creators claim that bra design has never been truly updated ever since its inception, and now this is the time to change it.

The collection aims at providing women their “true” bra size, as most women wear a bra, which is not correct for their bust. More astonishingly, the company claims that 80% of women wear the wrong size. With the help of contributions and community efforts, this kickstarter project aims to provide a more comfortable bra for all sizes and offers bras up to H cup and 44 band. This is truly a product made for women, and made by women.

Kickstarter link

Goal: $96,000 

Raised Funds: $136,084

About the Kickstarter video:

REAL is the keyword here – that is to say, your video should depict real emotions elicited by real customers using a product. Videos that are review-based establish trust. In this particular video, the audience understands that women made the product for other women. The message is articulated in an engaging and honest manner, and a big budget was not involved. So skipping big production budgets this brand created a very truthful and engaging kickstarter video.

2. Sisyphus Mini

About the product:

Sisyphus combines hi-tech, simple materials and kinetic energy to create beautiful furniture in the form of tables. The kinetic sculpture beautifully created designs on sand, and destroys it to create more design with the help of a simple ball. While it might not sound impressive on paper, the experience and the view is truly mesmerizing, making it ideal for any home or work.

With Sisyphus Mini, the company aims to provide even more affordable and compact sculptures, which can be installed anywhere in your house or workplace. The sculptures come in a variety of wooden designs, exquisite patterns, and models with LED lighting surrounding the sand field. You can find the right pick for yourself by choosing the mini, as it provides the same design, build and experience at an affordable cost. It comes with the same app and same controllable interface, making it simpler for past users to use it.

Kickstarter link

Goal: $50,000

Raised Funds: $949,575

About the Kickstarter video:

The unique idea of the product will definitely get its audience and the way the kickstarter video becomes very personal and touching talking a LOT about the history of creation of this product making it an all family business, these stories are very compelling and easy to watch as you almost watch a documentary on a subject.  You might don’t want this product but as you like the people behind it you would want just to support them in what they are doing by backing this project.

This video is quite personal and relatable. It discusses what went into the development of the product, as well as how it was made by a family business. The stories are compelling and captivating – its almost like you’re watching a very short documentary. Even if the product itself doesn’t interest people, audiences will most certainly be interested in supporting those behind it. Clear approach, lack of  overselling, unique product and interesting story – these are 4 pillars of this kickstarter video.

3. iMiro Bike

About the product:

iMiro features a truly technologically fast and stylish eBike. It comes in a variety of colors, and most of its features can be controlled via an app. This app can be installed on your smartphone to access the headlight and other features. It brings tons of convenience to the user.

It can be folded according to your convenience, making it compact and portable to store. The product video demonstrates how the bike is operated, and the built-in rear extractable battery.

About the Kickstarter video:

This video displays product shots with cinematic quality. It entails a storyline, product introduction, and an urban-Metropolis vibe. Features and benefits of the product are comprehensively explained through imagery, and a voiceover wasn’t necessary.

The main indoor and product scenes were shoot with the were done with Red Epic camera while the the remainder of the video entails the use of a GoPro camera, but thanks to professional color corrections and the magic of post-production the viewers can hardly tell. One key aspect of presenting this product’s innovativeness involved the use of an upbeat and dynamic soundtrack.

Produced by AD.JUST Production.

4. GEESAA Coffee Maker

About the product:

Are you a coffee-lover? If yes, this kickstarter program will truly catch your attention.  The GEESAA coffee maker is made for those coffee lovers that want the trust taste of a barista right at their home or workplace. GEESAA is not a traditional coffee maker, as it makes use of a mechanical spinning arm, which replicates the ideal-hand pouring technique to make top-quality coffee.

With customizable parameters, and a range of selection of high quality coffee techniques, you will be able to brew the finest coffee, without any extra effort. The unique spinning arm is able to gently pour water in an evenly fashion to extract the true essence of the coffee beans, resulting in a finer coffee.

Kickstarter link

Goal: $25,000

Raised Funds: $39,535

About the Kickstarter video:

A stylish, top quality video production is based on the compelling lifestyle everyone would want to have and follow. It was made using the best product video practices as nice and clean beauty product shots, usage situations, appealing color scheme of the whole video. Offering a lifestyle via product has always been a great selling technique and we see a great example of it in this video.

The content of this stylish and high-quality kickstarter video revolves around a coveted lifestyle. This video uses effective video production techniques, including product shots that are clean and tidy. It shows viewers how the product can be used. You’ll note that the presentation’s color scheme is optimized. Conveying a lifestyle through product use has always served as an effective selling approach, and this video is a terrific example of such a technique in action. The viewer isn’t overwhelmed with technical information, and the brand’s message is simple to understand.

5. Bitty – Pocket Drum Machine

About the product:

Bitty provides a unique gadget for music enthusiasts with its pocket drum machine. If you have been wanting to learn music, but are not too fond of the complicated and expensive gear then this is the perfect find for you.

Bitty’s Pocket Drum Machine can run as a synthesizer, is able to run on batteries and has swappable software to run different instruments on it. It is small and portable, so you can take it anytime to play with your friends.

The drums can be played manually, to go along with an acoustic instrument, or the left knob can be used to select patterns and change the speed to either make hip hop beats or dance music. The output produced is 12 bit and it can sound extremely punchy and crunchy, like the early MPC drum machines.

Kickstarter link

Goal: $50,000

Raised Funds: $80,804

About the Kickstarter video:

The video discloses both the originality and functionality of the product. It speaks to its target audience in a manner that is easy to understand. Special effects and animation are used to retain the audience’s attention. This video breaks the standard structure of Kickstarter videos in a creative way.

6. Moramma Brush and Bowl

About the product:

Shaving has never been an easy task with Moramma Brush and Bowl. Especially when you’re in a hurry, and wish for your beard to be gone. Skin irritation is one of the perks of shaving, and brush and bowl is aimed at removing this.

Moreover, having a high sided bowl allows the person to get greater thickness to the lather. This thickness then lubricates the skin properly allowing for the blade to glide over it smoothly, without causing damage. It also acts as a cradle for the brush after you have finished your shave.

Kickstarter link

Goal: $19,042

Raised Funds: $26,279

About the Kickstarter video:

The minimalist fresh manner of this kickstarter video supports easiness and slickness of the product design. The color scheme of the video is minimalistic too and goes along with the video general direction. It’s very artsy and doesn’t contain any narration. However, the text wrap used gives the video a cinematic feel. This video is the epitome of minimalist art direction: the only things shown are the two talents and a small portion of a location.

7. MMclay Ceramics Studio

About the product:

Crafts are extremely trendy nowadays. Everybody loves a few crafting items in their home, and the most useful thing is, they can be DIY. MMclay Ceramics Studio brings this art to a new level, by producing a whole range of customized, durable and high-quality dinnerware sets.

The ceramics studio produces a line of artistic products in San Francisco, and has listed a list of rewards for its backers. It has already found a backing of more than $70,000 at the time of writing this post.

Kickstarter link

Goal: $30,000

Raised Funds: $75,650

About the Kickstarter video:

Another Kickstarter video of 2019 with a documentary-like format. The focus of this video is the stories people tell. The viewer hears about the passions of others, stories that touch the audience’s heartstrings. Viewers understand what is important to the people. The interview with the founder is also quite touching.

One thing that will always be effective when it comes to Kickstarter videos is addressing the lifestyle of certain groups, which speaks to a segmented audience directly. Also, a hand-made trend in producing custom items for lifestyle along with the crafting trends will never get out of the fashion and will be always popular on Kickstarter platform.

8. Pocket Sized Reusable Cutlery & Chopsticks

About the product:

The Pocket Sized Reusable Cutlery & Chopsticks brings a smart concept into play, by mixing some creativity with portability. This simple idea is cunning and brings a reliable solution on the table.

Cutlery provides these eco-friendly cutlery and chopsticks on the go, which can be fitted into a small box and carried with you in the pocket. The spoon, fork and chopsticks can be assembled for use and can be disassembled to fit into your pocket.

So wherever you go, your cutlery will always stay with you. The materials made are not cheap and neither plastic nor wood. Stainless steel is used to minimize damage to the environment and the recycled tin case provides for an eco-friendly experience.

Kickstarter link

Goal: 5,633 EURO

Raised Funds: 1,096,885 EURO

About the Kickstarter video:

The creative concept of this video is based on the humor approach and recent less waste/eco trends for reusable things. We see a mixture of different types of visuals (animation, iPhone footage, studio beauty product shots, stills, fake stop motion effect, and many more) that creates that funny and upbeat mixed light-hearted video that you can’t stop watching.

All visuals use the creative voiceover text as a skeleton so you can also notice a great effort of copywriters in creating this narration.

9. Bullet

About the product:

Compact has been made a theme for almost all Kickstarter projects, as people require gadgets and technology, which is portable and easy to carry. Bullet take this to the next level by providing a strong LED light within an extremely small body.

With a length of 30mm and weight 11grams, Bullet packs 100 Lumens inside. Moreover, it is waterproof, fireproof, and crushproof, making it extremely sturdy and durable. With its incredibly small size and weight, you can carry it anywhere in your pocket. Its outer shell is made of titanium, adding onto its durability.

Kickstarter link

Goal: $10,000

Raised Funds: $237,253

10. MicroFarm

About the product:

MicroFarm brings indoor farming to a whole new level. It provides a readily available infrastructure to grow your plants right in your home. It is easy to install, setup and use. It has already produced a good number of results, gaining a lot of backers.

MicroFarm makes use of the room temperature, usually around 20 Degree Celsius, for growing microgreens. It utilizes spectrum technology, which allows the plants to grow in 7 to 10 days. The full-spectrum LED grow-light allows the microgreens to develop their full color and flavor. It radiates light at 1250 Lumens, with a 14W light module with replaceable print board.

Kickstarter link

Goal: €9,013

Raised Funds: €96,512

About the Kickstarter video:

People are always on the lookout for safe ways to prepare and consume food, and that involves growing food of your own. This particular video is quite vibrant and light. It uses visuals that are naturally saturated to supporting the brand’s message, which is ecologically-based. A mix of customer testimonials, product shots, and a story narrated by the founder are a recipe for a laconic and balanced Kickstarter video.

11. The Orijin Sponge

About the product:

The Orijin Sponge is a 100% all natural and biodegradable sponge, made out of Japanese Konjac Plant Root and is infused with anti-microbial bamboo charcoal. It is able to provide the skin with true care experience, while also heightening your shower experience.

Today, most bathing sponges that are available in offline and online stores are made up of synthetic oils, chemicals, plastic and artificial coloring. These are a playground for bacterial growth and dank smells, and do almost nothing for the skin. The Orijin Sponge changes this as its powerful fibers are naturally hydrating and alkaline.

Kickstarter link

Goal: CA$ 10,000

Raised Funds: CA$ 325,819

About the Kickstarter video:

This bold video’s creative concept is quite simple. Those who made the video used product shots, slow motion, flashbacks, fast montages, and stock footage to convey the message of this video in a creative manner. Note – there is some nudity involved.

There is a handful of different cool video production tricks that have been used but nevertheless the main tactic was creating a hilarious voice-over text that glue all the pieces together. The result – a funny, entertaining Kickstarter video.

12. World Map Wood

About the product:

World Map Wood 3D is a 3D wooden map of the world, which anyone can put up in their home or workplace. It is truly artistic and eye-catching with each wooden carved structure having its own unique design, color and thickness.

It is easy to assemble and comes in a variety of sizes, including small, medium, large etc. It features a great product video showcasing the product through a variety of angles, and how it is assembled. Nonetheless, it is made beautifully and can serve to be the best pick for travelers.

Kickstarter link

Goal: $5,000

Raised Funds: $533,530

About the Kickstarter video:

Cinematography is quite apparent in this Kickstarter video. It involves the creative use of background music, slow motion, camera angles and motion, color schemes, and a unique voiceover tone. The creators of this Kickstarter video wanted to showcase the product’s scale, as well as how large its global presence is. This video is beautifully made and has a natural tone. It is moving and mesmerizing all the same.

Request Kickstarter Video Quote!

Here at AD.JUST we understand all aspects of Kickstarter video production and would love to help you get it done! IndieGoGo and Kickstarter Video Production in Los Angeles and San Diego for fresh Startup companies: crowdfunding and business pitch videos.

Our second passion is video marketing for e-commerce! Check our blog posts about amazon product video creation and product photography.

Contact Us: getquote@adjustproduction.com

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When it comes to bringing your brand's presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

1.What are the Benefits of Creating Video for Small Business?

Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:

 

  • Videos are the most alluring form of content
  • They can engage your potential customers on social media
  • You can have access to mobile users through marketing videos
  • They can enhance SEO, conversion, and sale of your products
  • You can boost return on investment with less expenditure on ads
  • They can help you earn customers’ trust and loyalty
  • They can educate and motivate your potential customers

2. What Type of Videos Can You Create?

It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

  • Brand Introduction or Story Videos

The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

  • Product Videos

The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

  • Educational Videos

Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

  • Social Proof Videos

This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

3. Small Business Video Examples

 

Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

  • WARE Company Introduction Video

This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

  • Tiny Mobile Robots Small Business Testimonials 

A product review based on the current client testimonials. Documentary-style interview and aerial footage.

Produced by AD.JUST Production

  • Humidifier Explainer Educational Video

If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

Produced by AD.JUST Production

 

Get Your Small Business Video!

 

AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

Fill the request and we will get in touch within 24 hours!

Or email us: getquote@adjustproduction.com

 

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4. How to Use Video Marketing to Promote Your Business? 

Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:

 

  • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
  • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
  • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
  • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
  • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

5. How to Get Started with Making a Video?

Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

  • Define Your Goals

The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

  • Increase brand awareness through storytelling
  • Boost sales through product videos
  • Build reliability through social proof videos
  • Educate your buyers through educational videos

These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

  • Brainstorm for Ideas

The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

  • Write a Script

Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA's (call-to-action), product features, etc.

    • Choose a Location

    Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

    • Contact local Video Production Teams

    Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

    6. Best Practices and Guidelines for Creating a Successful Video Campaign

     

    After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

    • Share on Social Media

    Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

    • Use Video on Landing Page

    You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

    If you’re a new small business, you can use our Start page to create a mobile landing page. It's easy to link to your favorite videos from YouTube on your page. Just click "Create Video" on the video's player and select "Link to YouTube video.

    • Work with Influencers

    Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

    If you're just starting out and you're looking to work with influencers, look to work with micro-influencers because they're often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

    • Use Paid Social Advertising

    Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.

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