Product Video for Amazon & Shopify

How to Create an Effective Product Video for Amazon and Shopify listings?

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January 29, 2020

A product video is the one that explains tangible, useful, and concrete information about a product, what it is, and how it is used. Product videography is a very essential component of a solid marketing system. Your marketing strategy is incomplete without effective product video services.

Product demo videos are popularly used by sellers on Amazon, eBay, Shopify, and other eCommerce websites. Product Videos on Amazon tend to engage the audience and pass a lot of information. If you sell products on Amazon, eBay, Shopify or you own an eCommerce website, you must be wondering how to create an effective product video.

A marketing video or an instructional video?

There has been a gross misconception among many Amazon sellers when it comes to video marketing. Many believe that there are two different types of videos and that a marketing video is different from instructional video. Cleary, all product videos are marketing videos no matter how instructional they are. However, not every marketing video is instructional.

People are becoming less and less intolerant and indifferent towards video adverts these days. Unlike banner and text ads that pop up whenever a user clicks a page, videos require the user’s attention for the few minutes of the display. This makes it easier for users to ignore the video advert especially a few seconds after ads start playing. One major factor that contributes to the low effectiveness of product videos is the manner and way the video is structured.

How Can You Create an Effective Product Video for Amazon?

In the sections below, we shall consider a step-by-step guide on how to create an education-based product video that will serve as an effective marketing tool for Amazon, eBay, Shopify, etc.

Step 1: Introduction

First, you need to assure your audience that the video will address various issues on their minds and pass a relative value to them. If you don’t assure your audience right from the first few seconds of the video, you risk losing out most of them in the very first minutes of the video. If your product video is delivered in a slide that allows you to enter chapters, then you don’t need to worry as viewers can easily scan through the chapters covered. Otherwise, it is a good idea to include a brief description of the chapters covered and tell them what to expect.

You can do this in the first minute of the video itself or as a caption.

Once you have introduced your video in this way, the next is stage is “how to approach and structure the video itself”. Remember, you are producing an educational marketing piece that will pass quality information to the consumer while also helping you to communicate the value of your business and/or promote your brand.

Step 2: Structure and Organization

Indeed, you will need to organize your video into distinct parts and chapters so that viewers can assess any of them based on what they want at that particular time. You will agree that your audience has a different level of exposure and awareness about your product or company. While some of them are well aware of your brand, some are just hearing your name for the first time. Thus, each category of audience needs to be fed with different kinds of information or instruction.

Having different sections, chapters, and phases in your product video production can help you to address this.

Divide your education-based video into different specific segments based on your chapters or aspects you want to cover. You can leave the video as a single continuous piece if that’s your only option.

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Step 3: Introduce your product/brand

The next step, after introducing your video and its chapters, is to introduce your product/brand. So, start with a short overview of what you do and make sure you communicate how and why use your product. As much as possible try and abstain from trying “to sell your product” but rather emphasize on what value your product can add to the audience. Make sure your message is short, clear, and comprehensive enough.

Step 4: state the features of your product and what makes it different

Here is a chance for you to highlight those amazing features of your product and how they differ from others. If you are making product video for Amazon, eBay or other eCommerce websites, make sure you have previous research negative feedbacks from your competitors and use them to your advantage. Remember, you are not comparing your product with another but simply stating those features that made it unique.

A great way to do this is to demonstrate by showing the main parts of your product and its functions. As you do this, you should keep your viewers fantasizing about how they will use your product to solve their day-to-day activities. At this stage, you are already explaining what the product is just like an average storekeeper or salesperson will do. At this stage, your audience is more interested and curious about certain other things.

Produced by AD.JUST PRODUCTION, Los Angeles, 2019.

Step 5: Demonstration

The next and major part of your product videography is the demonstration part. Here, you are going to demonstrate how your product works and how your customers can use them to solve their various problems. From a marketing perspective, this is the chance to provide customers with demonstrative validation, show that your product is easy to use, prove that the product does what it promises to do and that your customers can follow your instructions for easy usage of the product.

This section is purely not a commercial but an educational/instructional phase. You should strive to provide as much information as possible as your customers may want to check the video once again after purchasing your product. This can help to prevent unnecessary product returns and/or negative feedback. The more detail you can provide, the better it is.

Produced by AD.JUST PRODUCTION, Los Angeles, 2019.

Step 6: Offer Additional Video

Of course, not every product can be explained in a few minutes of video. In this case, you can offer additional instructions in another video to help your customers solve certain other problems with your product. This kind of customer support will further reassure your audience of unmetered support while they use your product.

Take a look at other top leading brands like Apple Inc. that offer extra free classes for users who are not familiar with computers to get started and learn to use the Apple iPhone, iPad, and Mac devices.

Produced by AD.JUST PRODUCTION, Los Angeles, 2019.

Summary

There is no end to effective product video production. You need to constantly review your videos and make necessary adjustments as events demand. However, to successfully create an education-based product video for Amazon, eBay, and other eCommerce websites, you need to pay attention to the following.

Tell your audience from the start what you intend to cover in your video and the kind of information they can expect. It is okay if you cannot cover all the aspects of your website but be realistic and don’t promise what you cannot deliver.
Although you may not be able to cover all aspects of your product, make sure you deliver all key issues that your audience might have about your product. You should strive to use your product demo video to answer questions like;
- - What is the product all about? Who can use it? How can I use it? Why should I use it? (Value proposition
  - What are the key features of your product? What are the functions and uses of your product? And what are the available options in terms of sizes, colors, materials, etc? (Differences and features)
  - How can I use this product? What are the steps? Is it easy to use? (Demonstrative validation)
Patiently explain these elements to your audience and cover them in detail. Remember, this is product videography and not just a commercial. These elements can be communicated in a few seconds of commercials but it doesn’t make the commercial a good product video for Amazon. A commercial is designed mainly to entice customers to place an order. However, an effective product video on Amazon is designed to help you establish a relationship with your audience and earn their trust through careful explanation and demonstration of your product.
Take it slow and be more conversational. Remember, you are telling your audience things and not selling your things. Your goal for the product video services is to earn your customers’ trust while sales flow naturally.
Get rid of those excess graphics, animations, and distortions. Remove any part of the video that doesn’t add any real value to the video. This will even save you some bucks!

Sit back and watch your product demo video. If it sounds like a commercial, looks like a commercial or feels like a commercial, then it is a commercial. There is no doubt about that. Of course, it is very hard not to make a product video for Amazon to look like a commercial because we are already so familiar with commercials. However, there is still a very great chance that you can create excellent product videography from the steps highlighted above.

Contact us for E-commerce Product Videography in Los Angeles

Branded Videos Product Videos and Kickstarter Video production in Los Angeles

Adjust Production is leading e-commerce product videography and photography marketing agency in Los Angeles.

Having existed for over ten years, we have worked with several individuals, businesses, firms, and organizations. If you need a professional Product Videography in Los Angeles, contact us today!

So How much does Kickstarter video cost?

You need a trustworthy and invigorating video to enhance your crowdfunding campaign for a Kickstarter project. Most Kickstarters soon learn that this is not so easy to achieve. Thankfully since you can now hire crowdfunding expert to help you, we can guide you through kickstarter agency cost and types of crowdfunding videos.

Now comes the issue of price. Would it cost $500, $2k, or $10k? You can answer this only after you have considered the aim of the video. Here are some points to help you determine the cost of Kickstarter video production and show few successful crowd funding video examples:

1. Do-it-yourself Kickstarter video production

Cost: Around $2,000

You can always choose the Do-It-Yourself options of Kickstarter video production and execute most part of the project. You may choose to write the video script, direct it and manage the production on your own. In doing this, you get to cut your costs of video production because you execute based on the funds available.

For instance, you may pay an entry-level videographer as low as $500 for a half-day job and get a very simple video editing done for about $600. In the end, you should have been able to produce an average-quality video. Of course, the sound may not be so clear nor the image sharp enough, even the pacing may have some irregularities. But if the script is catchy enough and the characters are captivating, you may be left off the hook with those crowdfunding video tips.

You can also leverage the services of professional video production companies. They come with well-experienced personnel who understand the business and know exactly what is needed to get a top-notch project done. But this may take more funds out of your pocket, as you need to pay for the expertise involved. However, it could save you time and money in the long run. And if you opt to hire a freelancer, they can provide great service as well, and at an affordable rate.

2. A basic good quality Kickstarter video

Cost: $5,000 - $6,000

To present your business idea in the best light you will have to hire more professional video production who can deliver full circle video production services necessary for a successful crowdfunding video. That will include idea and scriptwriting, 2-3 person film crew for sound and video recording. It can also include voice-over recording and good quality post-production services but without any composing or sophisticated animation.

It will cost you between $2k a day to acquire the film crew with quality equipment for a more professional look, and at least $900 for a seasoned editor. The video should be precise but quality, containing mostly an interview of the founder of the Kickstarter project and some film roll about your product or your facility.

You would concentrate on the story and do less of pre-production work (very few talents and locations), focusing more on the story of your concept, your passion your presentation skills. The post-production includes some basic editing and color correction. We recommend that you use a good resolution, 1080p for best quality of your video content. When shooting make sure to have enough coverage, so you can avoid unnecessary re-shoots during the edit process.

3. Are you ready to amuse people with your Kickstarter video?

Cost: $7,000 - $10,000

When you rise your Kickstarter video budget above $7,000 you can include the service of the scriptwriter to get brilliant ideas to show your Kickstarter project in an emotional way: funny, romantic, futuristic, etc.

You will be also able to hire some talents and extras. They will demonstrate how your product works in each day's situations and how it makes the world better. The main difference is that you can make visually appealing commercial parts to demonstrate your product in real life. And your future customers can see the diversity of situations in your product works. That budget also allows you to book some more locations like residential houses, offices or conference rooms, depending on your product specifics. Those locations will help to spread the story of your product in a more varied way.

Moreover, with that budget you can hire a professional kicksterter director who knows how to engage people with the most interesting aspects of your project and make them emotionally involved. This person will coordinate all videography and editing process for you.

4. Your Kickstarter Video to go Viral?

Cost: $10,000 - $15,000

What you will get within that budget: greater script, more actors, voiceover, range of locations, and custom soundtracks. We'll even help you create a strategy for success to make sure your Kickstarter video goes as viral as possible. We have years of experience in producing high-quality videos that get attention, and we know exactly what it takes to create something people will share. Our team can develop a carefully crafted storyboard and script, direct actors on set.

This budget will allow you:

• Hire kickstarter video producer and director. The director is like an insurance policy that your script will not deviate from what you intended

• Hire more professionals. Sound experts, gaffers, motion graphics, all of this will help to give you a quality video

• Use equipment of higher quality. You could rent equipment like the RED Epic camera that goes for $2k a week (this is just a camera! Other features like sound, steady cam and lights must be added)

• Pay for good locations. It's easy to determine which videos cost more because of the range of interesting locations used to shoot such videos.

• Customize soundtrack. Simply contact a musician to do a soundtrack (up to $500) that will rhyme with the pacing of your video. This adds lots of value to the Kickstarter video.

• Have visual effects. This is the last but very important element to consider when creating a Kickstarter video. You should allocate $1500 – $3,000 for some basic visual effects like motion graphics, 3D animation and special effects in order to add that extra wow factor.

• Hire professional actors. It’s important to pay your actors fairly and competitively. Do some research online to find out how much to pay actors because they will be able to help you fix the cost and do the casting. Depending on the package you choose, costs can range from $200 - $1,000 per actor. In addition, you may want to consider hiring a casting director as well.

• Equipment Rental. You will need some equipment to capture your video footage and audio recordings of your actors. This usually includes cameras, lenses, microphones, lighting and other pieces of gear that could easily cost over $1,000. It’s a good idea to rent the gear if you don’t have your own.

5. Best Quality Kickstarter Video

Cost: $15,000 - $30,000

When does it occur to you that you might be spending more than necessary on your video? This totally depends on you and what you want to achieve. Let me help you here. Most expensive studios will only handle projects that hit the $30k mark. Quite frankly, at such an amount your video quality would be out of the ordinary when it comes to originality, casting, filming, and graphics.

So what differs? Most successful kickstarter videos have a completely original concept and crowdfunding video production of the ultimate quality. Such a video would be perfect for successful Kickstarters after they have gained experience and they have an existing product with good publicity, but not for beginner projects. It would be unwise for such to spend so much on a Kickstarter video at their entry stage.

Successful crowdfunding videos are typically not very expensive compared to the above-mentioned $30k. However, they should be produced with quality and originality in mind and within a reasonable budget for the entrepreneur – this is what Adjust Production offers.

How to pick a budget for your Kickstarter video?

Considering the extent of work to be done is crucial to your budgeting to avoid any impromptu costs. Are you just aiming for a video of you doing your thing in front of the camera? If your answer is yes, then forget about spending too much and get some good Do-It-Yourself guides to help you.

If however you want to go all out, to create a great concept, with high-quality stuff like sound, images or to portray your complex storyline, you would need good budgeting. Our professional recommendation is to have something between $8,000 to $12,000 for a great look. That will also include an eye-catching concept for crowdfunding platform and some talents and locations to show the usage of your invention in real-life situations.

WE PRODUCE VIDEOS FOR KICKSTARTER!

Here at AD.JUST we understand all aspects of Kickstarter video production and would love to help you get it done!

We provide you a full range of services for IndieGoGo and Kickstarter Video Production for startup companies and innovative brands, such as script writing, filming, 3D animation, sound engineering and more. With our expertise and experience, we guarantee a successful campaign video that will help you raise funds for your project. Additionally, we offer post-production services so you can get the most out of successful crowdfunding campaign.

Our second passion is video marketing for e-commerce! Check our blog posts about amazon product video creation and product photography.

Contact Us: getquote@adjustproduction.com

Request a Video Quote

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When it comes to bringing your brand's presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

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1.What are the Benefits of Creating Video for Small Business?

Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:

Videos are the most alluring form of content
They can engage your potential customers on social media
You can have access to mobile users through marketing videos
They can enhance SEO, conversion, and sale of your products
You can boost return on investment with less expenditure on ads
They can help you earn customers’ trust and loyalty
They can educate and motivate your potential customers

2. What Type of Videos Can You Create?

It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

Brand Introduction or Story Videos

The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

Product Videos

The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

Educational Videos

Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

Social Proof Videos

This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

3. Small Business Video Examples

Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

WARE Company Introduction Video

This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

Tiny Mobile Robots Small Business Testimonials

A product review based on the current client testimonials. Documentary-style interview and aerial footage.

Produced by AD.JUST Production

Humidifier Explainer Educational Video

If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

Produced by AD.JUST Production

Get Your Small Business Video!

AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

Fill the request and we will get in touch within 24 hours!

Or email us: getquote@adjustproduction.com

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4. How to Use Video Marketing to Promote Your Business?

Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:

Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements.
Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

5. How to Get Started with Making a Video?

Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

Define Your Goals

The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

Increase brand awareness through storytelling
Boost sales through product videos
Build reliability through social proof videos
Educate your buyers through educational videos

These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

Brainstorm for Ideas

The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

Write a Script

Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA's (call-to-action), product features, etc.

Choose a Location

Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

Contact local Video Production Teams

Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

6. Best Practices and Guidelines for Creating a Successful Video Campaign

After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

Share on Social Media

Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

Use Video on Landing Page

You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

If you’re a new small business, you can use our Start page to create a mobile landing page. It's easy to link to your favorite videos from YouTube on your page. Just click "Create Video" on the video's player and select "Link to YouTube video.

Work with Influencers

Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

If you're just starting out and you're looking to work with influencers, look to work with micro-influencers because they're often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

Use Paid Social Advertising

Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.

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So How much does Kickstarter video cost?

1. Do-it-yourself Kickstarter video production

Cost: Around $2,000

2. A basic good quality Kickstarter video

Cost: $5,000 – $6,000

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3. Are you ready to amuse people with your Kickstarter video?

Cost: $7,000 – $10,000

You will be also able to hire some talents and extras. They will demonstrate how your product works in each day’s situations and how it makes the world better. The main difference is that you can make visually appealing commercial parts to demonstrate your product in real life. And your future customers can see the diversity of situations in your product works. That budget also allows you to book some more locations like residential houses, offices or conference rooms, depending on your product specifics. Those locations will help to spread the story of your product in a more varied way.

4. Your Kickstarter Video to go Viral?

Cost: $10,000 – $15,000

What you will get within that budget: greater script, more actors, voiceover, range of locations, and custom soundtracks. We’ll even help you create a strategy for success to make sure your Kickstarter video goes as viral as possible. We have years of experience in producing high-quality videos that get attention, and we know exactly what it takes to create something people will share. Our team can develop a carefully crafted storyboard and script, direct actors on set.

This budget will allow you:

• Hire kickstarter video producer and director. The director is like an insurance policy that your script will not deviate from what you intended

• Hire more professionals. Sound experts, gaffers, motion graphics, all of this will help to give you a quality video

• Pay for good locations. It’s easy to determine which videos cost more because of the range of interesting locations used to shoot such videos.

• Customize soundtrack. Simply contact a musician to do a soundtrack (up to $500) that will rhyme with the pacing of your video. This adds lots of value to the Kickstarter video.

• Hire professional actors. It’s important to pay your actors fairly and competitively. Do some research online to find out how much to pay actors because they will be able to help you fix the cost and do the casting. Depending on the package you choose, costs can range from $200 – $1,000 per actor. In addition, you may want to consider hiring a casting director as well.

5. Best Quality Kickstarter Video

Cost: $15,000 – $30,000

How to pick a budget for your Kickstarter video?