How to make best Corporate Video?

So what is a corporate video? Let’s discuss some of the things you should know. If you are a business owner, you need to know what you’re getting into before you go ahead with a corporate film project. Before you start creating your video, you should have a clear objective and goal. This way, you can make sure your project stays on track and meets its goals.

When it comes to content marketing, creating a corporate video is a great way to break the plateau. When done correctly, a it can increase traffic significantly. If your firm has a corporate film that educates employees about your safety and training procedures, you can use it to make them more motivated to work for you. 

Corporate videos are great for capturing warm leads, reaching new customers and closing sales. When done right, they can even be shared on the internet and become viral. With a companywide email account, it can easily reach many people at once. Ultimately, corporate videos assist companies retain their audiences and grow their business.

1. The Benefits of Having a Corporate Video

Having a corporate video has a lot of benefits for your business. First, it can help you spread your brand’s message to a much larger audience. People love sharing content, so this is a great way to expand your branding efforts. Not only will you be more visible in search results, but you can use this marketing tool to reach out to new customers. If you don’t want to plough a lot of money, you can use it for a short film to promote your business on your own website and other social media platforms.

Another benefit of corporate videos is that they improve SEO. Search engines like Google are increasingly prioritizing videos over other forms of content. Having a professional corporate production will make it easier for potential customers to find your business. A well-produced content will also increase traffic and SEO. It will also allow you to engage your audience in a more personal way.

A corporate video can help you train your employees on a variety of topics, including a company’s culture and products. Unlike in-person training, your employees can view your video at their convenience, whether it’s on the bus or at home. Ultimately, it’s a great opportunity to increase employee engagement and empower your senior management team to reach out to all employees.

2. Creating the Script For Your Corporate Video

Scripting is a critical part of the production process for any corporate video. It will dictate the length of the content of the video. They must be well-written and include details of multiple characters and shots. They must also include the necessary stage and set information. A script must be detailed enough for those assisting with the production to follow the details. The script should also be tailored to the audience and platform for which it is being produced.

• Strong marketing strategy

First of all, corporate videos should be informative. They should educate and inspire viewers. They should make people want to work for you and want to know more about your business. They should also educate their employees about safety procedures, training procedures, and company state. The key to a successful corporate video is to have a strong marketing strategy. Your company’s vision statement is the most important element whether you are trying to increase sales or get employees to join your company.

• Research your market and competitors

it’s important to research your market and your competitors to find out what works. Look at the content of your competitors. Study their style, language, and themes. Consider what they do well and avoid making mistakes. By following the guidelines above, you can create a narrative that will be well received by your audience. If you do this, you will be well on your way to achieving your goal.

• Deliver key message

The script for a corporate video should deliver the company’s key message or sales pitch. Yet, it should also be interesting enough to be read aloud several times. Aloud reading  will help you gauge how long the video should be and how well the lines flow. In addition, read it several times to determine how long it is.

• Clarity

The script for your corporate video should be written with clarity. A poorly written treatment can lose its focus and make it difficult to follow through with the vision. It should focus on the target audience and the key messages that you want to convey. Otherwise, you may have to rewrite the entire thing. Ultimately, you’ll be disappointed with the results of your project. Your corporate video will not achieve its full potential if your script doesn’t fit the brief.

• Address the problem of your audience

The treatment should be written to address the audience’s problem and offer a solution. If possible, include data to convince them that the solution you offer is the best option. The end of the script concludes with a call to action. The script should make the audience want to watch the entire video and take action and help the audience make an informed decision. That’s why they are so important!

• Problem-solving

Remember the goal of the communication: to solve the client’s problem. If you have solved the client’s problem, your audience will be more likely to be convinced. Don’t use too much jargon. The script should read as if you were talking to a friend, not a computer. This way, the viewer will get the message that you’re the best option for the problem.

3. Choosing the Right Corporate Production Company in San Diego

When choosing the right production company to work on your project, you need to look beyond flashy advertisements and portfolios of San Diego corporate video production companies. Make sure to consider the company’s experience, reputation, and flexibility. Additionally, you should consider whether video production companies in San Diego offer traditional or full-service production. While some production companies may specialize in one or two types of projects, they may also offer additional services that can benefit your project. To ensure that you are getting the best possible results, check the company’s website and references before choosing a production company to work on your project.

• Communicate efficiently

Make sure you communicate your vision and expectations with your production company. A production company that cares about the success of your project should work with you closely and offer references. Ensure that the company’s references are credible and that they maintain a great relationship with their clients. It will give you some insight of how they handle your project and how they work with their clients.

• Reviews and testimonials

The first step in choosing the right production company for your project is to find out what their clients are saying about them. Read customer reviews and testimonials, and speak to previous clients to see how their work compares to theirs. You don’t want to feel rushed, and a good production company will make you feel comfortable and give you an understanding of their level of service. A production company with a proven track record and positive feedback from past clients will have a website with testimonials from satisfied customers.

• Find a company that complements your style

The process of choosing a corporate video production company is similar to selecting clothing. You should aim to find someone who will complement your style, your needs, and your message. Make sure that they understand your vision and will deliver on that vision. While price will definitely be a consideration, a visual content that is engaging and enticing will have the best ROI. This process is often complicated, and you may not be able to make a decision based on price alone.

• Define your project goals

When choosing a production company, make sure to clearly define your project goals. A successful project starts with clear goals. Make sure to set yours first and then work your way from there. After making sure these crucial factors for choosing a production company, you can be sure that your project is in good hands.

4. How to Find and Hire Video Production For Your Corporate Film?

Invest in high-quality lighting and a good sound system. Quality corporate video production requires great lighting and clear sound. To make your video as compelling as possible, your host should begin with a captivating hook. This can be an unexpected question or some fun fact about the company. The best way to hook the audience is to make it interesting and light. 

There are many different ways to find and hire a professional corporate crew for your videos. Listed below are a few tips to get started. First, consider the type of content you want to make. Can it be done yourself? If not, what type of budget do you have?

• Background

Depending on the length and format of your videos, you may be able to find someone who is perfect for your project. You can even ask them to be a part of a video if they have a background in your industry or have experience in the field. 

• Variety of skills

When you hire talent, you should be sure to choose someone with a variety of skills. A good producer will be able to work with many different types of materials, from high-quality animation to informative and fun. The talent you hire should be able to provide the best quality. In addition to hiring a professional, it is best to look for recommendations from your employees or peers.

• Broaden your search

It is important for companies to broaden their search to attract the best possible talent. A good video can expand the talent pool for your business. You can use a video to showcase the company’s values and attract new talent. It is important to be authentic and make sure to hire the best talent.

• Production Quality

When looking for a talent, be sure to choose those who can convey your company’s culture and values. Videos that are bland or uninteresting will be less likely to engage viewers and lose their interest. Instead, aim for high-quality, positive-sounding video content with an appealing soundtrack. 

5. Editing and Post Production Techniques Used in Creating Videos

Once the filming and pre-production phases are complete, post-production begins. Post-production specialists edit the footage, add audio, and mix in voice-overs. Once the final product is complete, post-production specialists edit the material using nonlinear editing software. After the editing process, the post-production process adds the final touches.

There are many different editing and post-production techniques used. Here are some important tips to keep in mind. Post-production can be an important step in creating a compelling video. Whether it is for a promotional purpose, a business presentation, or a personal project, post-production is vital to making your video successful. Listed below are some of the most commonly used techniques.

• Editing the footage

Video editing is an integral element of the post-production process. It is important to master the techniques of post-production. The editing process, also known as post-production, involves transforming raw footage into an engaging, professional piece. Using these techniques, you can reach out to your customers through the power of video.

• Color grading

Color grading is a process that enhances the mood and helps your audience connect to your story. This involves changing the light and color of the video to create a particular mood.

• Visual Effects & Animation

Adding visual effects is a great way to enhance the storytelling and brand image. Visual effects are created by adding special materials, props, or animation techniques. Many visual effects are also combined with professional editing to polish the production process and enhance the storytelling. These techniques are employed for a variety of reasons, including brand building, polishing video production mistakes, and enhancing storytelling.

• Soundtrack and music

Soundtracks are another important part of video production. Unlike text, the background music determines the tone of the film. Sad or upbeat music may not suit the message you’re trying to convey. Sound designers also create customized soundtracks for each video. They ensure the volume levels and pacing match the pace of the action. The overall result should blend the various elements smoothly.

• Sound recording and sound mixing

There are two different types of sound recording and sound mixing techniques used in post-production. Sound editing involves re-recording audio from multiple sources, balancing the volumes, and adjusting effects. In addition to sound editing, sound mixing also involves combining music tracks and effects. While these techniques are not the same, they are both essential for post-production and editing.

Creating content, innovating marketing campaigns, the conversation in social media… there are more and more indispensable factors that make a brand enter the competence. But if there is one thing that a business should never lack is the creation of a corporate video. It creates an impact and that is useful both for the current clients and the new.

The goal of the corporate video production process is to capture the viewer’s attention, enhance the SEO of your website, increase the number of visits on your page and the time length of the visits. But above it all, corporative video production services are meant to get a future client’s loyalty. It helps to inform them about your product or service in the most dynamic and effective way possible.

What’s corporate videography?

A corporate video lasts about 1-2 minutes and it’s designed to inform or introduce a business, product, event, or organization. It’s usually placed on the company website so visitors can get an added value to the products and services.

The difference between promotional video and corporate is that corporate video is not always destined for company promotion. It could also have an internal use inside the organization, like training videos, corporate events, etc. Formative videos are very common in business and are clear proof of how powerful and effective visual communication can be.

THE 4 REASONS TO DO CORPORATE VIDEO PRODUCTION

#1. A corporate video is the most dynamic and effective way to introduce your company:

When it comes to content strategy is more and more important to include different communication channels to reach your users. We know that writing SEO content is indispensable, that photography always helps, and that we should include info-graphics to dynamically present the information. But what about multimedia content? What difference will a corporate promotional video make in your business?

Sometimes we forget that multimedia content is still the most effective way to introduce a company. For as much as we make an effort to create content to describe the benefits, the user can obtain with our corporate video production services. So if we don’t tell the story with mages, we will be losing clients, for sure.

The first impression is crucial when it comes to capturing clients and that impression is guaranteed with a good corporate video production company.

#2. Corporate video production will differentiate you from your competition

There’s nothing worse than not knowing how to tell people what you do so that they immediately understand it. With a simple corporate video, you will always be at peace and ensured of the benefits that your business provides. The main goal of getting into corporate videography is to explain what makes you different than your competitors. It’s important for you to answer with images and audio these simple questions: what is your added value? Why do they have to stay on your website after watching the video and not go to your competition?

You have to think about what aspect of your business is the most appealing to your audience. What’s the most attractive thing? What makes you different and your business unique? It’s also important to evaluate if you should have clients’ testimonials. Something that will definitely give hints to your potential customer about your products and services. If we are talking about more complex businesses, the most efficient approach is to create a corporate video that tells the story. It should provide an overall and attractive view of the benefits or functionality of your services.

As far as length, the shorter the better. Try to tell the story as short as possible to create an impact on the viewer and not bore them or make them feel like wasting their time.

If your main competitors don’t have a video yet, use it as a differentiator element of your strategy. Don’t forget to include this video in your presentations, conferences, and meetings. Little by little you will start to realize how useful corporate video production companies can be.

#3. A corporate video will enhance the SEO of your website

After making your first corporate video, it’s common to share it on social media, especially YouTube. Besides it being the second most important search engine, YouTube videos get good positioning in Google. Also, videos that are published on a website reduce the bounce rates by keeping visitors for a longer time. If you keep them longer than a minute, the bounce rates will go down and the SEO enhances itself.

It’s important to share your video in all of your social media profiles, including Vimeo, and add a link that takes viewers directly to your campaigns. Don’t make your users look up in Google the name of your company to know more about it; if you keep direct access to your corporate video you will capture their attention at the moment and they will understand without any significant effort what your business is about.

#4. Corporate video production rates are worth it: you can sell more!

The data proofs it. There are many companies that know this and they talk about an increase higher than 20% in their conversion rates after including a corporate video on their website. A good example is a company Crazy Egg, which saw an increase of 64% in their sales after making a corporate video and making it a principal element of their website. Where do you think the user clicks first, in a link with explanative text or in an image? Clearly in the image.

As a recommendation, it can also be efficient to include a banner or a call-to-action at the end of the corporative video, with a link that converts viewers into potential clients. It’s a good way to seize the attention that they’ve pay to the video.

Also, a person that has spent more than a minute of their time looking at how your business works is more than likely a new client. Don’t let them go without taking action!

AD.JUST – Corporate Video Production Los Angeles | Orlando |Los Angeles

 AD.JUST specializes in high-end industrial, event, and corporate video services, on-location green screen filming. We do our best so that every video production provides the best results. We have access to the best assets so that your corporate video becomes a magnet that attracts potential clients. AD.JUST utilizes diverse techniques, adapting them to the type of video that best fits the needs of your business.

We provide the following video production services in Los Angeles, Orlando, and Las Vegas: Commercial video production, Corporate Video Production, Green screen video production, Testimonials, and Explainer video.

CONTACT US for corporate video production quote:

getquote@adjustproduction.com

Event Video Production at Your Corporate Event, Conference, Trade Show

Today in the AD.Just Production blog we want to talk to you about corporate event video production and what we’ve learned in our experience making event coverage video production.

What’s a corporate event video?

A corporate event video is an audiovisual piece that narrates what a past event, conference, or meeting was about.

What’s the purpose of event videography?

Any event has to be remembered by its attendees as the company has made an investment that can still be seized after the corporate event is over. In fact, you can send your corporate event video to the attendees as a present.

Above it all, a corporate event video production is great to have a memory of the event and spread a good image about the company or institution.

What makes a good event video production?

Make sure your video crew uses professional event video production equipment to obtain the maximum image quality. That way, the camera won’t miss a detail. Once finalized event, the corporate event video must be edited. Making a long version and a short version that will be more useful for online distribution. It has to convey the experience that the attendees had at your event and give the best brand image possible.

AD.Just production is an event video production company specializing in corporate events, conferences, conventions, corporate parties, and more. We provide the live event video production equipment your event needs while we adapt to your budget and expectations.

On-location filming, On-site Video Editing

Our on-location filming crew will make a professional recording of everything that happens during your event. That includes on-location interviews with the main members of the event. With our on-site video editing service, our crew will deliver an appealing corporate event video that sums up your event.

Whenever a company, a city, or an institution is putting together a big event not everyone can go, and many times, it would be fantastic to count on an event video production company that can produce an audiovisual piece that captures the essence of what happened, taking you back to the moment when you celebrated this event.

Trust a professional event video production company like AD.Just to produce high-quality event video for all types of events:

• Cultural events
• Industry trade shows
• Conferences and talks
• Conventions
• Festivals and concerts
• Meetups

AD.JUST – Event Video Production, Los Angels | Orlando | Tampa

Focusing on Corporate video production, best quality Event Videos, B-roll footage, testimonials, and event green screen production – we have the crew, the tools, the skills, and the experience to take your business to the next level. AD.JUST video production services for businesses will add value to any brand.

With over 10 years of experience in the field, we also provide other types of marketing video production. Commercial video production, Kickstarter videos, Amazon Product Video creation – is what we do the best!

CONTACT US for video production rates: getquote@adjustproduction.com

If your dream is to make movies or participate in the making of one, you should know that this is a dream that it’s more and more within your reach. Technology improvement has been growing so fast and takes bigger and bigger steps forward, making available to you some resources that were only available to big studios. The use of the green screen or chroma key is one of the tools with which you can accomplish extraordinary things and if you add your narrative skills, some design, production, and post-production, you can make a studio out of your own house. Yes, there will be an initial investment but the results will be worth it.

What is a chroma key?

Chroma key, green screen or blue screen, is the technology that filmmakers use to create a different background in a video. A common example of a green screen background is the one with the weatherman in the news. The weatherman on TV is filmed standing in front of a blue or a green screen background. Then they replace the green or blue screen with weather graphics. To achieve this, you need a green screen studio or a green screen background, video camera, and computer. You will also need software with the chroma key feature like Adobe Premiere Pro or After Effects.

Even if you’d much rather hire a professional video production team for your green screen video production, it’s important for you to know how to use a green screen, how much is a green screen video production, what makes good green screen footage, what it takes to produce a chroma key video, what is the green screen cost, etc. So you to know what to expect when getting into green screen video.

How to film a green screen video

1.     Prepare your green screen studio or set up a green screen background in a wide space. Set up adequate lighting for your camera and remember to light your green screen evenly.

2.     Set up three-point lighting for your chroma key video. The green screen lighting should be even, with the source lights pointing at 45 degrees to the green screen background. The lights need to be away from the background enough to not create spotlights.

3.     Make sure the subject of your green screen video is at least 3 feet away from the green screen background. The third light must light the subject in a way it doesn’t cast shadows on the background.

4.     Put the camera at the right distance from the subject so you can get the desired look. A long shot, a medium shot or a close-up.

5.     Film 10 seconds or more of the green or blue screen background without the subject in the scene. That way you can get a “cleaner” key from your software.

6.     Move the subject and place them in the right position and start shooting. If you’re going to use live audio, attach a lavaliere microphone to the subject’s clothes. Keep it away from their mouth far enough so that the microphone doesn’t catch the breathing.

7.     Start shooting a green screen video. Make sure you cut a few seconds after the moment you want your edit to end.

8.     After you capture your chroma key video, dump the footage on your computer and open it in the software that you use for video editing and apply the chroma key effect. If you’ve done a good job, the green screen should virtually “disappear” and you will be able to replace it with any graphics or footage you want.