Small Business Videos: How to Go Online?

Small Business Videos: How to Go Online?

When it comes to bringing your brand’s presence online, especially if you own a small business, your best bet is to create and market a small business video that represents your services or products. The popularity of visual content sharing apps and platforms shows the explosive rise in interest of people in watching video. Videos for small business are one of the most efficient and convenient ways of making your online presence noticed.

According to this research 86% of businesses use video as a marketing tool. It can help you start and grow your small business exponentially by attracting your potential customers by building a connection between your brand and the audience.

In this article, we’ll look into the benefits of building a digital home for your business and how you can create great videos to promote your small business without investing a fortune. So, stay tuned!

1.What are the Benefits of Creating Video for Small Business?

Although video making may seem to take a lot of effort, time, and cost, using the right techniques, tools, and video sharing platforms can make them worth your while. Here are some of the reasons how creating a compelling content of a few minutes can help you boost your business:

 

  • Videos are the most alluring form of content
  • They can engage your potential customers on social media
  • You can have access to mobile users through marketing videos
  • They can enhance SEO, conversion, and sale of your products
  • You can boost return on investment with less expenditure on ads
  • They can help you earn customers’ trust and loyalty
  • They can educate and motivate your potential customers

2. What Type of Videos Can You Create?

It can be challenging to choose the right format because there are so many ways to do it. Here are a few types of result-driven business videos you can opt from for your small business:

  • Brand Introduction or Story Videos

The purpose of creating a brand story video is to build a connection between your brand and the customers by offering them more insight into your brand’s history, mission, and values. These videos can also help your audience understand what sets your business apart from the rest. Consumers are more probable to be drawn to companies that communicate their purpose and represent an idea bigger than their products or services. Hence, aim for videos with information about your values and background to spark a sense of affiliation or association in your audience.

  • Product Videos

The aim of making a product video is to help your customers learn how your product or service will solve their problems. They explain what your product/service is, what its benefits are, and how it works. They can be great for showing your products or services in action and grabbing the attention of your potential consumers. No matter how great your products/services are, if your customers don’t know how it can be beneficial for them, you may not be able to sell it.

  • Educational Videos

Educational videos are an important marketing tool that allows you to establish yourself as an expert or authority in your field, educating your audience on topics in your niche. It can be a guide, tutorial, Q & A, and tips and tricks related to your product/service. Instead of explicitly selling your product/service, you provide value to your audience by teaching them something new about the product/service you sell. This helps build trust with your audience and gain more credibility for your brand.

  • Social Proof Videos

This type of business video is based on the notion that the views and actions of others can affect a person’s behavior. They help to turn your potential buyers into enthusiastic customers of your products or services. They employ the authority and influence of people to form positive brand perception based on social proof.

Twitter has released a report showing consumers seek product recommendations from influencers almost as much as they do from friends.

3. Small Business Video Examples

 

Below are some examples of impactful and fascinating small business videos to help you come up with ideas and identify different aspects and elements of product/service videos by other brands.

  • WARE Company Introduction Video

This introduction piece shows the incredible work done by the brand showing its audience the company’s values, goals, and culture. They have shown their team members describing their products to build an emotional connection with their potential buyers.

  • Tiny Mobile Robots Small Business Testimonials 

A product review based on the current client testimonials. Documentary-style interview and aerial footage.

Produced by AD.JUST Production

  • Humidifier Explainer Educational Video

If you’re interested in creating an explainer video to promote your small business, here is an excellent example to motivate you: Airrobo is trying to teach the audience about one of their products to build foundational knowledge that will help them understand the product and the way to use it.

Produced by AD.JUST Production

 

Get Your Small Business Video!

 

AD.JUST is a Los Angeles video production company offering professional and affordable high-quality videography services to our clients including video for small business. Our team can be found at various locations throughout California servicing corporate events, commercials, films, etc.

Fill the request and we will get in touch within 24 hours!

Or email us: getquote@adjustproduction.com

 

    4. How to Use Video Marketing to Promote Your Business? 

    Visual marketing has become one of the most popular and useful ways of boosting your business over the last few years. Here’s how you can follow this trend:

     

    • Capitalize on Available Platforms. The most suitable and effective method of promoting your marketing videos is to use video platforms that are already available, such as Youtube, Instagram, Snapchat, etc. Users of these platforms are already primed for marketing content, and it’s up to you to utilize it as an opportunity to market your product/service.
    • Deliver Quality Content. Although the future of video marketing is promising, you need to carefully develop your brand’s video rather than just jumping headfirst. Since users are already exposed to countless videos from numerous brands, you’ll have to provide high-quality content in order to get noticed.
    • Present Value of Your Product. It’s important to demonstrate to your potential customers that you value their attention and time. The best approach to earn their respect and attention is to establish the value of your product/service by focusing on its key elements. 
    • Tell the Story. Marketing videos are probably your best shot at telling your story, especially if you’re using platforms that support long-form content. Brands that use storytelling aspects of things related to their products or services are more likely to move their viewers to their customers.
    • Follow the Three “E”s. Three simple yet highly effective and failsafe steps toward promoting your marketing videos are following three “E”s: engage, energize, and educate. Aim to keep your potential buyers engaged by presenting your content at the right time and place, energizing your audience to stay engaged with your brand, and educating them by providing information about your product/service.

    5. How to Get Started with Making a Video?

    Now that you know why you need to create quality videos for your small business and how these videos can be helpful for your brand let’s move on to the important steps in making a video.

    • Define Your Goals

    The first and most fundamental step while creating a successful business video is to set a clear target or goals you are aiming to achieve. One way of doing this is by asking yourself, “what is the purpose of this video?” This question will help you determine what to include and what not. Some ideas for establishing your goals are:

    • Increase brand awareness through storytelling
    • Boost sales through product videos
    • Build reliability through social proof videos
    • Educate your buyers through educational videos

    These are some ways to create videos that will help you achieve your desired outcomes. Remember that whatever decision you make should be consistent with your goals.

    • Brainstorm for Ideas

    The next step involves coming up with ideas for your videos and taking inspiration from your competitors, peers, and well-established brands in the market. You can use social media platforms, especially Twitter, Facebook, and Instagram, to get more information about bigger bands. This can help you recognize their strengths and weaknesses, so you can decide how you can do better. Another way is by using your website analytics and identifying top-reaching posts to repurpose these posts for creating your content. Lastly, if you already have social media presence, use analytics to spot top-performing posts as well as keep track of comments and queries from your customers. This can give you some ideas about your videos.

    • Write a Script

    Preparing a script will help you build a clear story, map out the entire flow for your video, and establish strong points that you can hit throughout. If you are camera shy, having something written out may also help reduce nervousness. You would also need to include an introduction, CTA’s (call-to-action), product features, etc.

      • Choose a Location

      Finding the right location for shooting your video is an important step. If you choose to shoot your product or subject indoor, make sure you do it in well-illuminated conditions. While shooting an outdoor video, be careful about the shadows and glare. Moreover, no matter if you decide to shoot indoor or outdoor, the place should be free of unwanted distractions and background noise.

      • Contact local Video Production Teams

      Finally, now that you have done all the prep work, it’s time to look for local video production teams to help you get on your feet and start recording your business video. Choosing a video production team instead of filming your business video yourself is particularly recommended if you have minimal or no experience creating videos, are going to be on camera, or have enough going on and need professional help for this step. Getting help from a video team or pro can create your business video to build and promote your business more effectively. A video production team can create content that assists in marketing your business more efficiently and establishing your brand more rapidly

      6. Best Practices and Guidelines for Creating a Successful Video Campaign

       

      After you’ve successfully completed production for your small business, now is the time to shift all your focus to starting a video campaign for the promotion of your business. Here are some small steps and guidelines you can follow to achieve your desired outcome:

      • Share on Social Media

      Based on a study published by the Pew Research Center, seven out of ten people are on social media. It indicates that social media is a powerful and appropriate place to promote your business videos. You can opt for tools, such as Buffer, for sharing your videos on different social media platforms quickly without any hassle. Use tools like Rapidtags to optimize your video titles and tags on Youtube.

      • Use Video on Landing Page

      You should use video on your landing page because it makes people want to purchase your products. In fact, 84% of people have been convinced to buy a product or service after watching a brand video. Video ads help drive traffic and sales. So why not add one about your business to your landing page?

      If you’re a new small business, you can use our Start page to create a mobile landing page. It’s easy to link to your favorite videos from YouTube on your page. Just click “Create Video” on the video’s player and select “Link to YouTube video.

      • Work with Influencers

      Collaborating with influencers is a popular and effective way to expose your brand to more people and get more social proof for your brand. It is estimated that around 49% of consumers rely on influencer recommendations, while 40% have made a purchase after coming across something on social media platforms, including Twitter, YouTube, and Instagram.

      If you’re just starting out and you’re looking to work with influencers, look to work with micro-influencers because they’re often the most engaged and best to work with. They are willing to do partnerships in exchange for free products.

      • Use Paid Social Advertising

      Using paid social advertising will help your video for a small business gain more views, particularly if it’s already getting a lot of views organically. Ads on Facebook, or Instagram, are the most common type of ad platform used by small businesses. Either type of ad platform has its own benefits that only you can determine.

      Video Testimonials: Why They Work, And How to Get Them

      Video Testimonials: Why They Work, And How to Get Them

      What is a Testimonial Video?

       

      A testimonial video is a form of feedback in video format. In video testimonials, the customers talk about their best experience with your product or service. Basically, a testimonial video involves the appearance of a customer, and he/she gives an honest opinion about said product. Typically, these videos revolve around how a particular product solves a customer’s problem or how that product has an effect on their daily life.

      Customer testimonial videos are among the most influential marketing plans until now, whether you are trying to catch new customers or you want to impress existing customers. Being able to possess impressive feedback about your product from any third party makes a huge difference in upcoming sales. We know well that people do consider almost 10 reviews before making a purchase. For this purpose, testimonial videos are considered to have a great impact on individuals’ decisions. Some reasons why testimonial videos are so persuasive are discussed below.

       

       

      Why do they work

       

      Testimonial videos are considered to be one of the best patterns for content marketing around the world. We are here to encompass the power of a testimonial video and also describe the method of getting them from clients. Before moving on, we’d like to highlight some compelling constituents of an ideal customer testimonial video. These videos:

      • Trigger sentimental appeal
      • Boost up conversions
      • Give consumers a chance to be an advocate for your brand/service
      • Provide social validation of product
      • Tell the tale of your brand

       

      The Power of Testimonials

       

      Best marketers surely know that the most influential and satisfactory letters are not a result of sales reputations or email drive. They are a result of satisfied customers.

      It’s not enough if you believe in your products and services. Your business’s credibility doesn’t depend on your offers, or it doesn’t validate that you’re the most valid source of data. One of a few things that boost up your worth is highly impressive feedback from a satisfied customer about your product. These reviews elevate other tactics of business marketing.

      By blending both; this type of community influence and sentimental impression in a video, we get the most worthwhile video content that is called video testimonials.

      5 Reasons why Testimonial Videos are So Powerful

       

       

      1. They generate a deeper and more emotional demand for your brand.

      One of the main aims while reaching out to your audience should be to make sure that your audience has confidence in you. Your customers not only want to make sure that you are able to solve their problems, but they also want to be assured that only you can solve their problems more than anyone else.

      In a study published on bigcommerce.com, it is mentioned that if you use testimonial videos on a regular basis, you’re likely to get 62% more profit from each customer whenever they visit your brand. Moreover, a massive of 92% of customers confessed that they depend on testimonial videos before making any purchase. Furthermore, almost 90% of customers said that these testimonial videos are as trustworthy as their own suggestions.

      In addition to this and everything else, more than 70% of candidates in this study said that productive and useful video testimonials greatly elevated their credibility in that particular brand. This data demonstrates the power of a positive business testimonial video. But, if you’re still not persuaded that video testimonials are the gold standard for digital marketing – keep on reading this article!

       

      2. They convert.

      The eventual goal of all digital marketers is to transform probable customers into paying ones, and video testimonials are significantly good at converting. 2018 benchmarks study of The Content Marketing Institute disclosed that case studies were positioned at number two, and testimonial videos were placed at number three on the list containing types of content that are most often used by digital marketers. Now that we know they use these videos for marketing their product, there is obviously a reason, and the reason is that these work.

      Testimonial is simply a statement from a customer told enthusiastically about the product. Now, if we combine that testimonial in a video with the physical appearance of a customer, we get a huge traffic drive towards our site. It will also increase shares and customer converts, along with building credibility.

       

      3. They provide a chance for customers to be brand advocates.

      If a customer uses your product and it turns out to be a positive experience, that customer will automatically become your brand advocate while sharing his/her experience. These videos allow your value to be increased in the best possible way without appearing too obsessed with your product.

       

      4. Social validity is a powerful decision-making aspect.

      Customers usually trust other customers more than advertising tools. Ponder over it – when you’re looking for several fabulous apartments on Airbnb in search of the ideal accommodation for your next vacation or a trip, you most probably trust amplified reviews from thousands of different customers.

      In simple terms, people more possibly appear to buy a thing that others have already purchased. People are also more likely to believe in a brand by judging number of people who already trust that brand. For that reason, user feedbacks, ratings, post on social media, and some other kinds of user-generated content have appealingly proven to be exceptionally compelling in influencing consumer choices.

      By motivating a customer who loves your product or service to appear in a video to record his/her review, you are more likely to increase your sales. That review will have more weightage when someone is about to buy your product, which in turn, generates more satisfied consumers. It doesn’t matter how rational we are, social verifications always win.

      5. Nothing strikes better than a good story.

      Customer reviews are not just compelling, but they also inform about your brand in a complete story. Authentic stories with your unique customers as characters lie at the core of a video testimonial. Every video testimonial tells a unique story about how a certain brand or product, or service assisted a customer in solving an issue or attaining a particular goal.

      When your possibly future buyers can picture themselves as problem-fixers with your product acting as their guide, they’ll be much more possibly make a purchase decision. Testimonial video examples like this depict the audacity to affect peoples’ decisions to buy a product.

      Tiny Mowing Robot, Customer Review

      Produced by AD.JUST, 2022

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      How to get Video Testimonials from Customers?

       

      Nothing hits better than a video testimonial of a satisfied customer suggesting your product or service. Nonetheless, encouraging customers for testimonials and consumer video feedback is very challenging. We have assembled a few helpful tips as a guide about learning how to request and how to gather video testimonials.

      Do following are some trouble-free tips you can use to initiate collecting video testimonials from your customers:

       

      1. Request customers personally and genuinely

      Send them an email directly or simply call them to check if they would be up for recording a video testimonial. It would be more persuading if you’d send them a video email. In reply to that, they can also send you a video clip about a review of your product.

      Also, anticipate that some customers are more comfortable in front of the camera than others. It will be a great choice if you ask your customers whether they would like to join the community or not. You can also choose some customers on your own whom you believe to be the best for speaking for your product.

      2. Suggest interviewing customers

      Most often, some video testimonials are not used because of their bad quality. In this regard, interviews are a great option as they exclude any heavy recording process, and the quality issue is also somewhat resolved.

      So try your best to offer to interview your customers. By doing this, customers will feel more comfortable, and they will automatically answer your questions authentically. Also, you will end up building that sentimental connection in the video that you are looking for.

      3. Show them why customer testimonials are important

      The way you ask your customers about recording a video testimonial is probably the most important aspect. You don’t have to appear to be forcing someone to record a video for you if they don’t want to. But you have to encourage them by telling them WHY their tale matters to you.

      Send them a brief message such as, “You loved using our product, and we would like you to share your inspiring story with others. Would you please share your experience about how our product helped you in solving your issue?”

      By guiding them throughout their story, you’ll more likely reveal that your product helped them save their time, solved particular issues, or boosted their sales. That’s the content you want to show in your video testimonial.

      Product Video Testimonials and UGC Reviews

      UGC reviews are persuasive because of their authenticity. Following are some examples of video testimonials and UGC reviews.

      • Natural Force Supplements

      Being able to get your customers to show how they utilize your product is a great way to build trust, and it can help prospective customers make a confident decision to buy something from your brand. Here in this example, Ilia, a beauty brand, is benefited when a lifestyle blogger uses their product in a video testimonial showing how all the products work. It makes it easy for people who are thinking of buying those products to trust the brand and go for it as they have already seen the application of the products.

      Organic Supplements, Customer Review

      Produced by AD.JUST, 2022

       

      • Airbnb using the “Regram” Approach

      Airbnb uses the Regram approach to post UGC reviews on Instagram about how their customers loved their homes and enjoyed there a lot and share them with people who rent their homes on Airbnb.  The best thing about this regram approach is that these reviews are not only confined to Instagram but can also be shared on other social media platforms, websites, etc. This encourages others to use their service as they have already seen satisfied customers.

       

      • “Better For It” by Nike

      “Better For It” is a women empowerment campaign particularly related to the women’s apparel of Nike. Nike uses different social platforms to connect with world-class female athletes and encourages them to share struggles, workout rituals, or training sessions. These videos spread a body-positive vibe and increase the value of the Nike brand overall.  

      Customer testimonials in corporate videos

      Following are some ways you can use to ace your digital marketing by using testimonial videos.

      • Leveraging storytelling
      • Having more than one customers
      • Including facts and figures
      • Using sentimental appeal
      • Incorporating unique customer stories
      • Making it a Q&A type of video
      • Making it entertaining

       

      Some examples are provided below:

      • Sandwich Video – Testimonial Ad Example for Slack

      The team created a video showing how they used to communicate over different platforms, and now they have organized teams using Slack. It’s a fun video, and very hard to believe that it’s a scripted one!

      • Testimonial Ad from Dropbox

      In this example, Dropbox included several customers rather than only one telling about their experience with Dropbox. It shows how Dropbox is a perfect suit for people from every industry.

      • Amazon’s Testimonial Video

      Amazon also compiled videos from many customers in which they talk about how Amazon helps them in improving their lives. These videos proved beneficial as it’s a platform that is used by the masses.

      • Google Adword’s testimonial ad

      It’s a story of a woman who ran a dog daycare. She reported that in the beginning, she hadn’t many customers and also showed how Google Adword helped her, and now 90% of her customers come through this tool.

      FINAL WORD

       

      After diving into this article, it is obvious that video testimonials are the gold standard for digital marketing. There isn’t any other better way to form connections and credibility with your customers than an authentic and impressive video directly from a customer. Getting great video testimonials isn’t trouble-free, but once you’ve got them, they can prove to be some of the most important treasure pieces of content you’ll ever possess.

      Video Production Due to Pandemic in the US

      Video Production Due to Pandemic in the US

      Has COVID-19 pandemic affected video production in any way? The answer is a straight Yes!

      Since the COVID-19 pandemic and worldwide quarantine began, we have experienced its adverse effects on every line of work, including video production. The film industry has taken a substantial hit more than any other sector when it comes to restrictions on video production due to lockdown and social distancing concerns.

      Movie theaters and cinemas have shut down worldwide, film festivals canceled or postponed. Some analysts estimate COVID-19 has already cost the global film industry approximately $5 billion

      Advertisement is another sector that has felt the impact, and the businesses have no means to advertise their products anymore. This has resulted in a loss of billions of dollars to the video production firms as well their clients who relied heavily on the video content to run their businesses and promotions. 

      COVID-19: What Your Video Production Team Can Still Do

      The Coronavirus outbreak has altered the daily operations of almost every business. The pandemic has created a nuisance, especially for those who mainly rely on in-person interactions and services such as video production industry. In such circumstances, to pull the shutters down on your business operations is the last thing you would dream. 

      However, when you have no other options in situations like quarantine, you can avoid or reduce the impact of the pandemic as an e-commerce video production company by following six simple rules.

      Protect Your Partners and Employees 

      The quarantine’s official slogan is “stay home, save lives,” which means safety first. Unfortunately, due to the contagious nature of coronavirus, people must stay away from each other as much as possible. 

      We all know that video production is all about teamwork, interaction, and hustle, so it makes it harder to follow the protocol needed for social distancing. 

      If you wish to lead your e-commerce video production agency successfully during the pandemic, you must make sure your employees go unscathed during this time. As a video production company, you most likely work with various partners, including actors and actresses. Therefore, it must be your top priority not to put their health and well-being at risk. 

      One of the simplest ways to safeguard the health of your partners and employees is advising them to stay at home. If they can manage a telework set-up at home, it is ideal to allow your staff to work from home. 

      If it is inevitable for your team to gather at the office, but try to restrict the number of employees present at one time. Plus, remind everyone to sanitize and wear gloves and masks whenever they go out in public. 

      Anticipate interruptions

      To be honest, it is already a little too late to anticipate any disruptions or complete halt. You may have most likely experienced it already one way or the other. However, there are still ways that can help you cope. 

      One way is to try and produce your videos in bulk. Whatever your daily output rate of video production, see if you can increase it with all the means you have at disposal. Alternatively, you can encourage your video creators to film themselves at their homes ideally. 

      Of course, it depends on the nature of the video you wish to produce. However, it will give you enough material to work with if your partners can film themselves. 

      Prepare Your Post-Production Team for Remote Work

      As of now, your staff is already at home. Most video production companies normally run post-production operations exclusively from their offices. Therefore, having your video production split-up and off-site presents a challenge. 

      You will have to reorganize your workflow, secure your production material while making it available to your video production team for remote editing. 

      One of the most effective ways to make this happen is by moving your post-production tasks to a cloud-based management service. Such systems and services have features to secure the transfer and storage of your data. This way, your video editors can access all pre-cut material from a remote location anywhere. 

      You can even go a step further instead of using a cloud and adapt a remote online and ingest collaboration tool specifically designed for video production companies. 

      Review Your Client Contracts

      It is high time that you review your client’s contracts. If your clients are postponing or canceling projects, you must ensure your business is secure to cover any related costs. 

      For any new contracts, make sure that you add an addendum to your commercial agreements. This must state clearly on who will be covering the costs for relocations, cancellations or postponements due to COVID-19 quarantine. 

      Rely on Local Talent

      You must realize that quarantine measures will not start to relax at the same pace everywhere. So even if the restrictions loosen in one area or state, there may still be social distancing and travel bans in other places. So when your video production agency resumes filming on locations, you must choose local locations. 

      It will not only reduce the costs but also lower the disruptions and risks associated with traveling to other locations. Similarly, you must rely on local talents, such as directors, camera crews, and actors, to reduce health risks. 

      Pivot Your Services

      As your final step, you must adapt and keep your video production company running through the COVID-19 pandemic by transforming your services. If you are experiencing regular projects drying up, offer production services geared toward and in-line with the current situation. 

      You can propose creative ideas to produce public service and information announcements for local and government agencies. You can also offer to provide internal videos for companies working remotely to train and help their employees cope with the pandemic and its challenges. 

      Offering video production services to create entertainment content such as workout videos and cooking tutorials may also help you to generate some business in current circumstances. 

      You can provide a variety of videos while offering to add animations or produce self-shot footage. It is a great way to help video content creators who would otherwise not have the opportunity or courage to produce their videos. The most creative ideas you can come up with, the more chances you have to generate more business. 

      E-Commerce Product Videos: It ALL Comes Down to How Fast You Adapt

      A decent product video could be well worth thousands of sales depending on how well it appears in the search listings. According to a report, your product can help in sales conversion if it appears within 70 percent of the top 100 listings searches. 

      It also depicts that 64 to 85 percent of viewers are more likely to buy your product if there is a product video available. Therefore, it is a marketing strategy and force you cannot afford to ignore during the pandemic. 

      Online video marketing has been popular for a while now. There are no more sluggish internet connections with faulty technologies, and the viewers are turning more and more towards online services and products. 

      Social distancing and isolation have made it even more ideal for reaching your consumers in the comfort of their homes. Even the most innovative entrepreneurs and smart companies are moving to the online broadcasting medium, such as videos, and turning it into a communications cornucopia. 

      If you are still wondering whether to adapt to e-commerce video production for your e-commerce website, do not wait any longer. The verdict is in. Online video service such as Shopify video is the next big thing, and the experts are betting on it to grow exponentially in the next few years. 

      Amazon is another prime example; they decided to adapt to changing demands amidst the COVID pandemic and started focusing on Amazon product videos to showcase the products.

      Similarly, a UK company known as GoPromotional created marketing videos of over 4,000 products and observed a 100 percent increase in their sales conversion from their visitors viewing the videos. There was a 7.5 percent overall increase in conversion along with SEO improvements. 

      Here as some other reasons why e-commerce video production will help your business sell more online. 

      E-commerce Video Production Boosts Conversion

      According to a report, using e-commerce video production increases conversion up to 85 percent. It also increases email clicks by 96 percent and helps SEO ratings as well. This strategy also reduces your product returns up to a quarter. 

      The Top E-commerce Retails Are Using Videos

      The top online retailers are focusing on product video creation to make their e-commerce listings stand out on video services such as Amazon product videos and Shopify videos, etc. If you are an e-commerce retailer interested in showcasing your brands and products on Amazon, Shopify, or your own website, you can use services such as Ad.Just Production to help you with your e-commerce video production

      Consumers Love Education Content

      According to research, educational videos capture your consumer’s attention, and half of the consumers have more confidence in buying the product when they watch the product video. 

      How Shopify Partners Can Use Videos in their Favor

      One significant aspect of a Shopify video is that most consumers prefer watching a video over reading product details.

      Try to remember when was the last time you preferred reading a newspaper instead of watching the news. It will give you an idea of how effective and grabbing videos are, and this phenomenon spans over almost every demographic and industry. 

      StacksAndStacks.com is an e-tailer in organization housewares. They published a report stating that their visitors were 144 percent more likely to buy after watching their product videos than those who did not watch the video. 

      Unique Uses of Video Marketing

      Increasing sales conversions requires more than just sticking to your product video on a YouTube advertisement or your website. You have to come up with creative ideas with an edge to help improve your consumers’ browsing and shopping experience. 

      For example, you can ask a video production company to create videos with embedded “hotspots.” These hotspots are basic features that make certain parts of your product videos clickable. Like if there is an outfit worn by a model in the video, the consumer can click on the dress to take them to the product page and add it to their cart, etc. 

      If you are struggling to sell products through a shopping cart, you can still benefit from the personalization features of the videos. For example, if you are looking for a way to improve your customers’ experience, you can offer live chats, a video tutorial for services and products, etc. 

      How to Produce Kickstarter Videos

      It is a simple five steps process to create a compelling Kickstarter video during Covid-19.

      Be Yourself

      Community is at the core of Kickstarter’s primary goals. In most cases, people invest in who you are as much as they fund your project. They want to see you, get to know what motivates you, what your passions are. 

      Your viewers also want to ensure that you are competent and trustworthy. When you are on a camera, you must muster up all the energy and bring your “A” game while smiling and having fun. 

      Keep them Snappy

      You must keep this in mind that most people tend to have shorter attention and concentration span. According to a report, the consumer’s attention span can be as short as eight seconds. Chances are most viewers are not going to sit through your five-minute storytelling video to figure out if you have what they need. 

      Therefore, you only have the initial ten seconds or less to hook and grab the attention of your viewers and convince them that the video is worth watching till the end and that you or your services are worthy of their investment. 

      Cover the Basic

      You must cover five essential topics in your videos that are as follows:

      • Who you are
      • The story behind your product or project
      • Explaining why you need their support
      • Talk about the awesome rewards you are offering 
      • Thank everyone 

      Keep it Legal

      Whether it is a business venture or a personal project, you must beware and avoid violating any copyright laws. These include music, photos, logos, and videos. Always use royalty-free content from various sources such as TuneFruit, SoundCloud, iStockPhoto, etc. 

      Close the Sale

      By the end of the video, you must state the rewards clearly and finish it with a specific call to action, inviting viewers to click the button to back your project or subscribe. 

      Great Brand Commercial for Businesses

      Although the entire country is in the state of lockdown, you can still produce a significant brand commercial from remote locations. Therefore, you must brainstorm ideas with your colleagues and employees to create an attractive brand and product advertisements. 

      However, you will need some essential tools for video production; these include:Camera

      • Tripod
      • External microphones
      • Gimbal
      • Lighting
      • Editing and production software
      • Transcription services
      • Video editing hardware

      Hire Professional Videographers

      You might say, “Our company does not have any knowledge about video production.” You do not have to worry as there is fierce competition in the market where video production companies are offering remote e-commerce video production services like Ad.just Production. You can always contact them to discuss your needs and budget to produce a quality product video.

      Request a Video Quote

      12 + 13 =

      7 Proven Tips on Making a Winning Pitch Video

      7 Proven Tips on Making a Winning Pitch Video

      Startup videos, such as pitch videos, product demo videos, or explainer videos, are the most effective tool in marketing today. These videos can deliver your unique idea, brand values, team strengths, and technology breakthroughs to decision makers in just a few minutes.

      A professionally crafted video pitch can dramatically elevate your chances of getting funded by investors or accepted into startup incubators. Learning how to pitch is essential if you want funding, and watching other companies’ pitching videos, practicing pitching on your friends, and mastering the wording is something you will have to do. 

      How to Make a Winning Pitch Video

      So let’s say you have a brilliant idea that can change the world.  Now, you need others to believe in it! Here are the best tips on how to make a meaningful and effective video pitch:

      1.    Watch lots of Kickstarter videos. 

      Use others’ experience and learn from the best.

      It’s hard to search for good video pitch examples, especially in certain industries. Unfortunately, most of the best pitching videos will not be posted publicly due to copyright issues. Startup founders are usually very protective of their ideas and unwilling to publicly disclose a new product or service in this highly competitive environment — especially at the early stages when the product hasn’t been manufactured or the patent isn’t registered.

      We suggest that you turn to crowdfunding campaign platforms such as Kickstarter or Indiegogo and check the most successful pitch videos to learn how to pitch. As you watch those videos, you will see a common pattern among the pitches, and you can develop your own structure based on what you see.

      2.    Keep it short.

      You have just two minutes to convince. 

      Keep your video pitch under two minutes in length so you don’t lose your investors’ or backers’ attention. Getting the point across quickly also shows that you respect their time.  Don’t steal people’s time by talking too slowly or stammering; practice a lot and keep it short and worth watching.

      When crafting your pitch video, remember this: Although you may be deepinto your project, your audience might have zero knowledge of your industry or market. You have to get to the point as quickly as possible. It’s best to stick to the problem/ solution/ market opportunities formula for the introduction of your pitch.

      3.    Craft your value proposition.

      “We help X do Y doing Z.”

      Never assume that people already know what your idea is. To avoid this misunderstanding, you need to craft the main essence of your product — a value proposition —into one strong sentence. (Don’t confuse it with your product slogan!)

      Value proposition formula:

      For____________ (your target audience)  who ____________(audience’s need or opportunity), ___________ (product/service name) is____________(product category) that ____________ (statement of benefit).

      State the problem you are committed to solving, how you propose to do that, and who will benefit.

      This approach will help create a value proposition statement that ANY person will understand. Test your value proposition on an older generation or kids. If they are able to understand what is your idea about, then you’ve nailed it.

      4.    Highlight your benefits.

      People want to know “What’s in it for me?”

      The human mind is able to process around three pieces of information at once in short-term memory. This means it’s important to outline the three most important practical or emotional benefits your product offers to people. Don’t waste time by mentioning all the product features in your video pitch — stick with highlighting the benefits. Be clear in your pitch about how your product will benefit your target audience and make their lives easier. Will it save their money, or time, or both? Let them know.

      5.    Practice, practice, practice. 

      Pitch to everyone — your family, your friends, your mentors.

      Practicing over and over again will give you confidence and help you master your message. Even just saying the words and phrases out loud can give you an idea of how to improve or how to express yourself better, especially the way you deliver your messages.

      After you practice, you need to put away your pitching script and do the pitch in front of your colleague, friend, or family member. Their reactions and comments will show you the strengths and weaknesses of your pitch, reveal what’s unclear, and give you meaningful tips on enhancing your pitch that you couldn’t notice on your own.

      Explain to your friend who your pitch is aimed at (for example, a potential customer or an investor) so they can give you more specific feedback. Also, see whether you have the opportunity to get criticisms from people who are in your target audience — that’s obviously very valuable feedback.

      As you gain more and more confidence, try to pitch to a larger audience. There is a great opportunity to test your skills at pitching clubs like  1 Million Cups, or you can look for pitching events and sessions on Eventribe.

      6.    Get Visual.

      Show what you have now.

      Traction is very important for your potential investor. People are not willing to invest in a bare-bones idea — they want to know what you have already achieved or what you’re still dreaming and planning.

      The beauty of the video is that it makes a person accept information on different levels — audio and visual — so use your pitch video to its full power for maximum impact! Use photos, screenshots, and video clips of your work, testimonials from others, etc. Make your video a visual and audial showcase of what you’re all about. Tell your story and explain what you want to do in such a way that it compels people to get to know you and share your enthusiasm. Wrap your message in a visually appealing way that will engage the viewer until the end.

      7.    Don’t be shy — brag about your company.

      Showcase your team’s expertise and skills.

      Brag about your company’s experience and achievements as well as your personal achievements.  Your team is one of the key factors of any startup success, and any experienced investor knows it. So if you or your team member have won a contest or competition that is relevant to your startup industry, had a significant track record in a well-known company, or just graduated from a prestigious institution, include that info in your short team biography to prove your professional credibility and your ability to deliver what you have planned.

      Close with a simple but compelling call to action. What do you want your viewer to do next?  Just say it or ask it so your viewer has a clear idea of what to do next.

      _____________________________

      Contact us if you need help with a pitch video!

      Branded Videos Product Videos and Kickstarter Video production in Los Angeles

      If the technical aspects of a startup video sound daunting, work with us. As a startup video production company, AD.JUST promises to pack your message into a powerful and outstanding startup pitch! You bring the ideas and we’ll bring them to life on video.

      Contact us by email!